Creating and implementing a successful sales funnel can be challenging but can also be one of the most rewarding things you’ll ever face doing in your business’ career.
Now, for those of you who don’t know what a sales funnel is:
A sales funnel is simply a marketing system.
It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.
Here are the 5 most typical #funnelmistakes my team and I have identified and seen people do all the time but that you absolutely want to avoid:
Number 1 – TOO MANY STEPS.
Be sure to have if at all possible only one CTA (call to action) on each funnel page.
Every action that people take requires them to make a decision.
It’s your job to present that decision as simple as possible.
Number 2 – NOT SENDING ENOUGH TRAFFIC TO YOUR FUNNEL.
If you’re not a social media influencer of any kind or have a substantial email list, you need to send paid advertising to your site.
If your current budget doesn’t have room for paid advertising, then leverage the awesome power of Facebook groups for instance (if you need help with networking in Facebook groups, get my ultimate FREE Pdf blueprint on Facebook Networking for Entrepreneurs here).
Now, why do you need a lot of traffic?
(besides the obvious reason…)
You want to be able to collect enough numerical data to make an informed decisionand test out as well as optimize your funnel sufficiently.
Number 3 – KEEPING IT TOO PRIVATE.
Two words: Social sharing.
The more you actually share your funnel on your different social media networks, the more people will simply see your funnel and the more social proof you will gather.
Number 4 – BEING SO INBOUND THAT YOU DON’T CLOSE SALES.
If you’re not getting your customers, somebody else will get them.
Stop being afraid to sell.
We all ‘sell’ each other at one point or another. Learn to tell your story and tell it with fire under your butt ;).
Number 5 – ONLY 1 IDEA PER FUNNEL SEGMENT.
Split-test the heck out of each funnel step.
If you just have one opt-in page so far and one sales page as well as up-sell page of a funnel of yours, well…you NEED TO set up split tests as well as test different ‘ideas’ and how they relate to different audience segments.
Fall in love with testing <3.