The steps you need to build a funnel that converts?

As a digital marketer and online business owner, I continue to get asked the following question.

So, I thought it would be time to put together a little article on the subject matter at hand.

Without further ado, here’s a quick summary of the steps:

  1. You need the right funnel strategy.
  2. You need to invest time into learning how to actually use a funnel building software.
  3. You need to direct sufficient traffic to your funnel.
  4. You need a bullet-proof follow up strategy as to not leave sales on the table.

In regards to (1), how to come up with a good strategy?

a) Where are you at in your business right now and WHY do you want to create a funnel?

b) What is your CORE PRODUCT that you would like to offer?

c) Now, look at your market/industry and analyze your competitors. A great resource for me always proves to be Google as well as Similarweb.com – Digital World Market Intelligence Platform

d) Create a Customer Avatar and then, be sure to find out exactly if that Customer Avatar is your correct ‘ideal client’ by ASKING your Ideal Client (in like forums, Facebook groups or wherever else they hang out at) the right questions.

These questions depend on your CORE PRODUCT but can look something like this:

  • What’s your biggest problem when it comes to {fill in your industry}?
  • How would it feel like exactly if this problem would be gone?
  • Why do you do what you do? Why are you in business? Why are you trying to achieve XYZ?
  • How does your business look like within the next 3 months/6 months/1 year/3 years?
  • What are your biggest goals?
  • Etc.

e) Next, be sure to understand and pin-point the EXACT PAIN POINT your ideal client or customer is having and create a seductive BAIT for them in the form of a free offering.

d) Map out your funnel, decide on a funnel type that best fits your offer and get clear on your business’s overall value ladder.

In regards to (2):

There are many tools available. My team and I love and specialize in Clickfunnels.

Just in case you don’t know what Clickfunnels is yet, check out a free video about this cool funnel building software here: www.clickfunnels.com

In regards to (3):

a) Do you have an existing email list?

If your email list is under 1,000 and you don’t write your list regularly, focus on building up that list of yours! That should be one of your major focuses.

b) What’s your social media following like? Poor or rather strong?

→ If it is poor and you do not want to be active on social media (even though I can’t quite understand why), you gotta focus on PAID ADVERTISING.

→ If it is great (we are talking here of tens of thousands of ACTIVE followers), then you can wait on PAID ADVERTISING like FB ads and focus on ‘testing’ your funnel first with organic traffic.

Once optimized, you can then move on to scaling your converting funnel with PAID ADVERTISING.

In regards to (4):

a) This goes back to Point (1) when I mentioned the so-called ‘VALUE LADDER’.

If you’re clear on your value ladder and you’re investing all your time building up your email list, increasing your social media following and/or spending money on paid advertising, then you want to be sure to utilize income from the time you invested in these actions for years to come.

Right?

How do you do this?

You have to have future products in mind you want to sell to buyers who already bought from you.

Not only that, you want to have a ‘follow-up’ sequence in place.

b) You can also add people who didn’t buy from you or who did buy from you to a Facebook group and further nurture that blossoming tribe of yours.

Why would you want to do that?

To get people to further like and trust you.

If you earn people’s trust online and you provide great value through ALL your products and service offerings, you will have buyers, and even more important – fans for a lifetime.

As I mentioned at the beginning of this article, this is just a summary of the steps.

If you need help with any of this or would love to further dive deeper into a particular subject matter or learn all of it and become a PRO, I’d recommend checking out the Funnel PRO Academy.

Here is the site: www.funnelproacademy.com

Hope this article was helpful!

If you want to learn more about a particular section of this process, be sure to leave a comment in the comment section down below to let me know ;).

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