Reduce abandoned carts of your physical and digital products through this automated email sequence and increase sales by 25%.

Do you know what is the email sequence that is often times ignored the most but that is SO powerful in terms of your overall sales process?

It’s the Abandoned Cart sequence.

This 3-part sequence is definitely one of the most important, automated sequences you need to implement right now if you want to increase sales of your online store, digital course sales, etc.

So, open up your email automation software and let’s incorporate that abandoned cart sequence for you ;).

Side note: I personally love using ActiveCampaign as an email provider. You can test ActiveCampaign out for free for 14 days here if you'd like and don't have an email provider yet.

I’d, furthermore, recommend that you edit the sequence to fit your brand and offering ;).

So, let’s get started:

Email #1

The purpose of this email is to get straight to the point.

Just address customers’ most frequent concern about your course or service and add a direct link to the order form as a way for them to complete their purchase.

When to send: ​Between 1 hour and 24 hours after the visitor started the checkout process. No earlier or later than that though!

Subject line option #1:​ I think you left something.

Subject line option #2:​ Did you forget something?

Email body copy:

Hey [first name]​!

I noticed you were thinking about purchasing [name of your product]​ but left before completing your order.

I get it. Life can get busy and maybe your kid woke up from taking a nap or you had to rush to run some errands, etc.

Many potential customers have been mentioned [most common concern about your product]​.

That’s why I wanted to reach out to you, just in case you felt that way too.

I know, I can read minds a bit ;).

So, I just wanted to let you know that [answer to the most common concern]​!

If you’re now ready and want to complete your purchase and [unique value proposition of product goes here]​ just click the link below.

Click here to get [name of your product].

Should you have any other doubts or questions, I’d be happy to answer them—just reply to this email and I’ll get back to you.

Looking forward to seeing you inside the program! / Looking forward to working with you. / etc.

Let’s do this!

[Your name]

Email #2

If your prospect or lead has not purchased after the previous email, we can assume that they might need a little more convincing.

We’ll tackle that problem by using some social proof in a follow-up email.

An ideal number of testimonials to send in this email = 3.

Including screenshots or actual images of the social proof works best (but also include the text because depending on your email marketing software, emails do not always work that well!).

When to send? ​2 or 3 business days after the previous email.

Subject line option #1:​ “[Short snippet of customer testimonial]​”

Subject line option #2:​ What [term you use to describe your customers]​ are saying

Subject line option #3: That’s what she said.

Email body copy:

Hey [first name]​!

I know you recently considered [investing in / purchasing / joining]​ the [name of your product]​…

So, I thought I would share some testimonials from our current customers:

[Testimonial #1]

[Testimonial #2]

[Testimonial #3]

We’ve designed [name of your product]​ with [describe the target audience and their challenges] ​in mind.

If that sounds like you, I think we can help out!

Just click here to get [name of your product]

Let’s do this!

[Your name]

P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every single email!

Email #3

This is usually the last email in your abandoned-cart sequence. Unless you are ambitious and want to try out more emails – be my guest! Testing is always good.

Use this particular email as a sort of ‘last attempt’ to get a purchase from the potential prospect/customer/etc. by offering an incentive or a low-risk alternative; this could be a coupon or a trial.

When to send: 1 additional business day after the previous email #2.

Subject line option #1 (if you’re offering a coupon):​ How about [discount amount or percent]​ off [name of your product]​?

Subject line option #2 (if you’re offering a trial):​ Want to test-drive [name of your product]​?

Etc. The type of urgency and bonus you might want to add depends on your product/service as well as your target audience.

Email body copy:

Hi [first name]​!

I get it!

Among SO many available [description of your product]​ in [name of your category or industry]​, it can be hard to make a decision about which is right for you.

I thought I would try to make things easier for you.

I like simple.

[Describe your offer/coupon/bonus/etc.]

Questions?

Just reply to this email and we’ll have an answer for you.

Let’s do this!

[Your name]

I hope you found this helpful. If you did, be sure to share this blog post with your tribe as well as subscribe to my blog to be the first one to get notified whenever I post something new and cool like this ;).

Let’s do this!