If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).
Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.
Gary has a solid system in place for delivering content on a large scale.
And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.
Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:
So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?
Well, first off. Gary Vee is virtually everywhere.
He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.
If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.
Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.
But he doesn’t just show up everywhere with the same content.
It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!
For example, Instagram is a different platform with a different audience than Facebook.
So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.
Know each platform, and treat them differently.
It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.
Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.
Tying your personal brand to your public persona across the board will inevitably draw in clients.
Remember how I mentioned attention?
Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.
Trust plays a big part in personal brand too.
People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.
A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.
If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.
All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.
But it’s not just email marketing.
Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.
What are you offering your potential followers?
What is the bait leading them to your email list and is it enough?
Are you following up that lead with something to keep your audience’s attention?
You might be thinking that Gary Vee is working on a much larger scale than you are.
He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.
No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.
What is your strength in your marketing?
Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.
P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/