Your buyer’s journey online is often times referred to as a ‘sales funnel’.
And the first step in creating a successful funnel that will convert is nailing your SALES OFFER.
This will ultimately be the thing that makes your people buy from you.
I want to make this really sink in because most people, businesses and brands skip this crucial, first step in creating the right marketing strategy for their business!
So, repeat after me:
The first step in creating a successful funnel is and will always be creating a kickass OFFER first.
The right offer for the right offer will convert into dollars in your business account, unlike anything you’ve ever seen.
Figuring out the right messaging plays a role in this too, as well as using empathy to truly understand the specific people you serve.
Today, I wanted to offer you a few questions that we repeatedly use with our clients at FunnelGal that are helping them come up with and craft a highly seductive offer.
So, pour yourself an espresso (I’m already sipping on mine), grab your journal, or business notebook a pen and let’s get started.
First things first, you need to be able to answer the following question:
WHY would people want to hand you over their hard-earned cash?
If you find yourself hesitating even for one second before answering this, you need to go deeper and do some more digging or audience research to really be able to nail your answer.
Some follow-up questions that also help here are:
What makes you unique? Like not based on what your parents might have taught you but what makes you unique in the eyes of your customers? What’s the unique value you’ve got to offer? How are you putting a unique spin on things?
And if you’re looking into nailing the offer creation for a physical product, or a SaaS business, ask yourself what that main reason is – the pain point you’re most solving with your product for your customers – that people will want to pay you for it.
What motive does your customer/client have for buying from you currently?
Ah, now we get into the emotions because EMOTIONS SELL.
Not features, but emotions!
In case you feel confused about what kind of ‘motives’ I’m talking about, here are some examples:
- They want to belong.
- Are they scared of XYZ?
- Fear of missing out.
- They really need XYZ to XYZ.
- It’s more convenient for them to XYZ.
- They will achieve financial gain.
- They want to improve their health, specifically XYZ
- It feels so good to XYZ.
- Scarcity (as in there’s only one Harry Styles).
- Perceived value is high (i.e. Starbucks, Louis Vuitton, etc.).
Next, journal out these two questions to create your new offer, or better refine your existing one:
(1) What is your future customer’s motive for buying?
The motive of the customer that already went through the transformation, your product/program/service/etc. will provide for them.
(2) What story does your customer need to hear to buy from you?
Wrapping all of the above up in a specific, detailed story only you can tell because it’s related to something you’ve experienced in your life AND is speaking to your customer’s pain point AND motive – that’s what makes your customer buy from you.
I hope, as always, that this was helpful for you.
IF you need help with any of this from an experienced online business and marketing strategist such as myself (toots own horn ^^), be sure to reach out now by booking a call on my calendar, and let’s see how my team and I might be able to help:
Spots for Q1 are filling up quickly.
Let’s do this!
COMMENTS