How to take the perfect headshot for your social media profiles?

First impressions count.

The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself.

The perfect headshot is warm, relatable, professional, authentically you and welcoming.

Many of you might not know this but I’ve worked as a professional, commercial model for many years while still in college (and to help pay for college in all honesty).

Pssst… I even did a photo-shoot for Vogue Italia ;).

As such, I’ve done countless of photo shoots over the years.

I’ve learned how to become completely comfortable in front of a camera or a whole set of cameras.

How to get the lighting right, what angles will play towards my body’s attributes and which ones I should avoid, how to showcase different emotions on my face and much, much more.

One of THE most important things as a model, as an entrepreneur, a business owner or, really any other kind of professional that you want to get right is – THE HEADSHOT.

Some of you reading this right now might have cringed with me only mentioning this dreaded subject.

But I promise you when you’re done reading this blog post, you’re going to feel SO much better about the whole subject matter and will have an idea of how to get your own perfect headshot ;).

Deal? Let’s get started!

It’s not you, it’s me. 

Have you maybe ever stopped to think that when you got your headshot taken by a professional photographer that it wasn’t even your own fault that the headshot didn’t turn out okay.

Trust me. One of THE biggest key influences that come into play when taking your headshot is the person who is actually taking it!

For head shots, I personally always love to shoot with photographers that are also my friends.

Why? Because I feel like I can really showcase who I am.

This is not to say that you can’t do this with a photographer you might not quite feel as comfortable with either.

However, if you are not very familiar – or even comfortable – doing a lot of photo-shoots, this can really be a big challenge for you because you’re missing the practice and possibly, confidence.

So, my first suggestion would be to go out and actually have a quick coffee with the headshot or portrait photographer first, before actually scheduling a shoot with him/her.

That way there won’t be any surprises.

And remember that even though a photographer might have amazing ratings on Yelp or, he/she has a thriving fan-base of loving fans on Instagram, the most important thing is that you feel like you can vibe with this photographer. Cool?

By the way, a great resource I’ve found for finding portrait or headshot photographers if you currently don’t have any friends that are photographers are asking on Facebook or in Facebook Groups if someone can recommend someone in your local area ;).

Kim Kardashian is not invited.

Keep the make up natural.

You do NOT want to wear a ton of make up. The best head shots are the ones that document you as if you’d be sitting across from me in real life.

And even if you might be a person similarly to Kim Kardashian that enjoys to wear a lot of make up, I would still recommend to tone it down for your headshot.

One of the main reasons is that a close shot of your face will show clumps of mascara or dark lipstick. And that ain’t pretty.

So, I’d recommend to choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones.

My favorite products that I’ve been using for pretty much every one of my past head shots like this one are:

{And side note: Yes, you can totally do your own make up if you know how to!}

Primer: DHC Velvet Skin Primer

Foundation: Yves Saint Laurent Awakening Foundation

Eyeliner: Rimmel Exaggerate Eye Definer

Eye Shadow Kit: Honeybee Gardens Hot Chocolate Eye Shadow Kit

Brow Brush: Anastasia Beverly Hills Brow Gel 

Mascara: Christian Dior Iconic

Lipstick: Lancome L’Absolu Lipstick

In conclusion, a light make-up will bring your features out in a subtle manner without making it look like you’re wearing lots of makeup.

Caking on heavy foundation, or wearing shiny eye shadow or lip gloss because on camera it will just look wet.

And yes, skin blemishes, pimples, and even wrinkles can be retouched. It’s not cheating. We all do it ;).

In case you’re wondering what ‘too much’ is, check out this cool collage by OrganicHeadshots. You want to be in the natural and heavier than natural category.

Color Me Pretty

You’d think that since you’re taking a head-shot, the clothes you’re gonna wear aren’t overly important.

But that is not true. The kind of colors you choose to wear can totally add to an overall ‘WOW’-factor or otherwise, can make you appear ‘washed out’. 

I recommend choosing mid-tone colors such as blue, green, wine and purple because they are universally flattering.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

And unless you’re feeling super confident or you wear those colors on a regular basis already, pass on bright red or orange colors.

Relax, Baby, Relax

You want to know my absolutely favorite tip that I use during any type of photo-shoot?

Okay… I’ll reveal my secret to you.

The day before a photo-shoot, I choose about 5 different songs that I play over and over again.

These songs ideally will make me feel different emotions based on what is needed for the head shot.

For a photo shoot, you want to choose one of your favorite songs that will make you feel all happy and giddy inside – whichever song that is. Your choice.

So, instead of going into the photo shoot and just nervously starting into the camera, past the camera or even look down, start playing the songs in your head that you’ve prepared – one at a time.

Ideally, you want to be singing along with each song silently, so well do you need to know them.

This will totally relax your face!

Unless, of course, it’s a song that is going to make you tear up but you so don’t wanna choose that kind of song for a head shot photo shoot.

Then, just listen to the slight directions the photographer gives you while instead of thinking about nothing, you play the music in your head.

My all-time favorite songs to play in mind while doing head-shots are:

What are yours? Leave a comment down below with your favorite ;).

It’s All About That BodyLanguage

Relax your shoulders. This will ensure that your neck looks elongated. This is true for both men and women.

Next, slightly tilt down your chin. Not too much though or you’re running into the possibility of displaying a double chin and we wouldn’t want that ;).

If you stick out your chin too much and raise it up too much, you might look arrogant and we wouldn’t want that either.

Next, it’s always advised to look at the camera at a slight angle. Tilt your head slightly (!) towards one direction and than, glance back at the camera.

Also, your face should always be turned towards the current light source (so from where the light is coming from).

 

Finally, have fun with it!

A photo shoot is an amazing way to capture a moment in your life that you might always want to remember <3.

If you’ve found these tips to be useful and you’ve used some of them in your head-shot photo-shoot, be sure to drop a comment with your image down below. I’d absolutely LOVE to see it :).

Let’s do this!

~ Cornelia

P.s. You might also enjoy: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

How The Right Home Office Can Save Your Business?

When I first transitioned from having a corporate job to working from home in my jammies, I had no idea what I was in for.

Full disclosure, I’ve actually never worked in my PJs before.

Why?

Because I can’t get into the right, fiery mindset to crush it on any given day, if I wear my jammies.

Regardless, of how cute they are :).

The most important realization that I had was that it did not work for me to do work while lounging around in my bed, or from my living room coach, or from the kitchen table, etc.

Not only that, since my dogs and my husband were around and had no idea in terms of what my work schedule was like, there were constant interruptions.

And interruptions are no good.

They distract you from what you set out to do and then, you have to re-invest the energy to get back into ‘the zone‘.

However, I was SO incandescently happy to be finally able to work from home – to have set myself free of the corporate world – that I did not think about things like setting up a ‘home office’.

Side Note: You might also enjoy: https://corneliapauline.com/2018/03/10/how-i-went-from-boring-corporate-job-to-blissful-boss-in-less-than-1-year/

Heck, the word ‘office’ itself scared me for like a year after I had quit my corporate job.

Though, what happened?

I lost my routine – any routine, to be precise.

And regardless of how unsexy that word might sound to you, routine is THE most important thing you can ever incorporate into your entrepreneurial/freelancer lifestyle.

Believe me, if you had known me years ago, you’d know how crazy that is of me to be writing right now.

I hated routine.

I was the kind of gal who got anxiety and the occasional panic attacks only to have to attend high school. Not because I didn’t have any friends or was teased or anything like that. I had my lovely, close friends and was known as a pretty cool, goofy kinda girl.

I just did not like the fact that I had to adhere to doing the same thing, day in, day out.

What I did not understand until just fairly recently is that having the RIGHT routine truly sets you free.

It’s the discipline within the routine that will help you move mountains in your professional and personal life.

Now, why a home office?

I say that one of the most important things you can do after quitting your nine-to-five or other type of job is to have a designated home office area in your home.

Somewhere, where you can go in the morning after completing your morning routine (whatever you decide that to be).

Over these past 8 months, I not only have a designated home office in our loft here in Southern California but, I also decided to sign up for an office at WeWork.

And guess what?

My productivity level has spiked up so much than before when I had no real place to work from.

Not only that, I learned that any successful entrepreneur had a designated office in his/her home. From Sara Blakely to Elon Musk, from Chiara Ferragni to Amy Porterfield and so on.

If you want to build up a successful, serious business (and you i.e. don’t want to freelance forever), you are going to reach that point where you’re going to take this seriously.

Now in this blog post, I also wanted to share with you a few of my favorite things that I have placed or put around throughout my home office :).

These are suggestions that will help you become even more productive.

But totally feel free to find and choose your own favorite Home Office items.

The CEO Chair

I love having a colorful chair, a red one in particular. Red is such a power color for me and even though, I never tend to wearing red when it comes to my fashion (except for the occasional blazer), I absolutely love this chair. Makes me feel like a CEO. You can get it here.

My BossLady Mug

I’m a total coffee addict :).

I guess that comes naturally from growing up in Vienna, Austria.

And to get in the right mindset in the morning already, I love to use this LadyBoss mug. It really helps me set my intentions correctly.

You can get yours here.

Good Lighting

Sometimes, you’ve got to work late nights in your business.

I find it important to have warm and good lighting around me and this is by far my favorite table lamp. Get your own here.

A Tripod 

The tripod is particularly important to record Facebook Live or Youtube videos from.

I’ve tested many different ones and this one is the sturdiest and one that works the best with both my Samsung Galaxy 8 and iPhone ;).

A Library of my favorite motivational and business books

A lot of members of my tribe absolutely love my bookshelf background that I usually like to use when recording videos or doing Facebook Lives.

It doesn’t only make for a cool background but it also adds such a feeling of homeyness that in my opinion, you can only attain through adding a bookshelf ot your room such as this one. Get it here.

For more inspirational design ideas regarding your perfect Home Office, check out my Pinterest Board ideas.

Also, if for whatever reason you would like to right away join a co-working space because you maybe live in a studio apartment or have children, etc. I definitely recommend scheduling a tour at your local WeWork location.

Note: WeWork is not affiliated with this recommendation. I just generally like them.

What are your favorite home office items? Drop a comment in the comments section down below ;).

How to supercharge your organic growth on Instagram in 2018?

Instagram Marketing Interview with Rachel & Ruben: GAMINtraveler

How to supercharge your organic growth on Instagram in 2018?

Cornelia: Thanks for joining us today. I know you guys are in the Philippines right now and it’s late there, so I appreciate you talking with us.

Now, I know you have close to 130,000 engaged followers on your Instagram account @gamintraveler. Can you tell us when that started?

GAMINtraveler: We started in March of 2016. We took a course and studied Instagram.

At the time, we were doing both, a blog and Instagram, but then we started liking taking pictures and telling a story with Instagram, and with only 10k followers, we started getting endorsements with companies, so it encouraged us to use Instagram more than the blog.

Cornelia: That’s every influencers dream! You’re not only doing it for the travel industry, but you also do it for your clients. What are some industries that you have worked with?

GAMINtraveler: We started working on Instagram to supplement our travel writing. Then we started working with clients such as personal coaches, small businesses, e-commerce brands. It’s a mix of personal brands, depending on the strategy of the business.

Cornelia: In your opinion, is Instagram over-saturated? And why do you think it’s so important for personal brands to build a tribe on Instagram?

GAMINtraveler: Instagram is one of THE fastest growing channels right now.

Compared to Facebook, it is still very possible to grow quickly in 2018. We are hoping that it will continue. We know that it will eventually move to paid advertising, but for now, there are still many strategies to build your brand organically.

I think the oversaturation is a common worry for everyone, but there are always new users. And there are so many new features like stories. And the platform will only continue to grow.

Cornelia: Speaking of stories, a lot of people are confused how to utilize it. What is the benefit to using stories?

GAMINtraveler: There are many benefits to using stories, especially for business.

Now, on Instagram stories, you can add hashtags and locations, which is very simple and helpful. You can show a day in your life and get even more active in your social media. Now with the swipe up, it’s a great way to incorporate links and generate leads!

There is a little limitation with the swipe up feature. You need to have at least 10k followers to be able to use this function. However, one of our favorite features in stories is the poll. It’s a great way to get to know who is watching your stories by asking them questions and getting feedback.

For example, if you’re a personal health coach, you inspire by sharing your morning routine, so it’s a great chance to hold a poll and ask: are you a coffee person or a tea person?

People LOVE to engage in polls because it only takes them a second to answer, as opposed to writing a full message. So, from there, you have an idea on how to start a conversation.

Cornelia: I really like that. You can do free market research because it’s engaging. And you don’t have to have 10k followers to use that.

Let’s talk about daily engagement. What is a good number on how many times per day you should post? And do you have any tips on what you should post?

GAMINtraveler: The short answer – At least once per day.

But if you’re just starting out, posting a lot of content every day will help you to get more likes and engagement.

Right now, Instagram isn’t exactly chronological.

They use an algorithm that makes it so the people whose posts you actively like and comment on will appear higher and more immediate on your feed.

So, if you’re just building your following, posting frequently will give you better a chance of getting more engagement.

Cornelia: Is there such a thing as too much?

GAMINtraveler: In the beginning, 5-7 times a day is good. You want to cover many time zones and just be out there.

When we started, we would check the popular hashtags in our field for people who had posted in the last few minutes. We would comment and engage with these posts so that the people, who we know are active on the app, would come check out who we are.

It can sound like a lot of work, but like any organic marketing, it’s exponential. You have to put the work in in the beginning.

Cornelia: Can you use stock images or do you have to use your own images?

GAMINtraveler: The first thing you should do is decide on what kind of account you want to have, whether it’s personal or business.

If you’re a blogger, you’ll want to focus more on your personal photos, like a fitness blogger might focus on selfies, and a travel blogger might focus on landscapes.

Decide in the beginning what focus you will have on your account.

What worked for us is that we were very sincere. The caption is a good place to play around.

Cornelia: Should posts in your story be separate from your feed?

GAMINtraveler: Definitely.

In the feed, your photos are usually more highly rated. Most people take a little more time on these images, and in stories, you can be a little more raw.

Stories is a playful side.

They’re a chance to show your personality, and in time, you’ll learn what your viewers want to see.

Cornelia: I’ve noticed the great thing about stories is that when I post something like what I’m reading, people can respond by messaging me on more of a personal level because they feel like they know me.

Whereas your feed is more like a business card. Is it okay to cross-post to Facebook or Twitter?

GAMINtraveler: I think the only challenge is that the hashtag is part of the platform.

If you automatically post on Facebook, all of the hashtags will appear, and it might be a little weird. Sometimes we just go into Facebook and edit those hashtags out after it posts.

You also have to be aware of what voice you use in each of your social media accounts so that you can stick with that.

Cornelia: What about the stories? Would it be redundant to post your Instagram stories to Facebook?

GAMINtraveler: Well, you probably have a different audience on Facebook than you have on Instagram. So, you might have to cater your content to your audience.

Cornelia: That’s a good point. Your audience on each platform comes for a different purpose and from a different place.

Speaking of hashtags, how many are allowed? And how many would you recommend?

GAMINtraveler: You’re allowed 30 hashtags on Instagram. We recommend 27-28 and try to change most of them reflecting whatever picture you post. We usually use a specific 7 or 8 hashtags every time.

And you should put the hashtag in the post. For a while, people were hiding them in the comment section, but that doesn’t seem to be working anymore, so it’s best to just put them in the post.

Cornelia: Is it true that Instagram will shadow ban you if you use too many hashtags too much?

GAMINtraveler: We have heard of this happening to accounts that we were watching, so it’s important to change up your hashtags every time. If you post the same hashtags every time, it makes you look more like a bot than a real person.

We always keep in mind that we don’t know 100% what Instagram is trying to do with the platform. So, there’s not strict rules and it’s not like if you’re shadow banned, you’ll be banned forever. Just try to stick to the rules and change your hashtags up.

Cornelia: I know hashtags are a really important way to not only categorize your posts, but also to be found by new followers. Do you have any practice tips for using hashtags?

GAMINtraveler: When posting, if you use very broad hashtags, it will be hard to gain exposure because you will be so far down the list of posts in that collection. But if you find a good combination of niche and broad hashtags, you will have better chances of being found.

Cornelia: How often do you mix up your hashtags?

GAMINtraveler: About every two weeks. We have a set of 6-7 hashtags that we rotate to make sure that we are hitting our target audience.

Cornelia: Are engagement groups still working?

GAMINtraveler: Yes, they are still working if you engage when posting.

For us, networking is at the heart of our strategy. For example, if you’re in travel and you have a group of fellow travel bloggers and travel accounts, you can all post at the same time and engage with each other to gain each other’s followers.

Cornelia: Can you share how to put together an engagement group?

GAMINtraveler: One of the biggest strategies is to network with big accounts, and what we noticed is that once you posted a new picture, when you get engagement in the first half hour, the more engagement you get, and when you get engagement with accounts with high following, then your accounts get more exposure. It can become viral content.

Start hitting people in the DM’s. Send them an awesome first message like,

Hey, I’m a traveler and I’m trying to build engagement group for accounts for people with 50k follower,” and then you can add yourself as the organizer. People don’t want to be organizers, so it’s up to you start it.

Cornelia: How important is it to be original and not just reuse content from other accounts?

GAMINtraveler: For us, we do a mix.

If you’re a new Instagram user and you don’t have a lot of content, there are many feature pages out there that you can repost. Whatever you do, be intentional and give credit to the right people.

To be honest, in the business accounts we grow, reposting is a big part of the strategy. If you see an account that is growing well, and they’re posting a certain type of content, you just need to copy that style. Repurpose that content. Usually, there’s just a trend.

Cornelia: Do you have to reply to every comment?

GAMINtraveler: The faster you can reply, the better. If you reply in the first fifteen minutes, it makes the post stronger and more active.

Something that travel bloggers have been doing is posting in their stories that they will be posting and the people who comment within the first ten minutes will get a shout out. It’s a great way to promote engagement.

If you comment back quickly, your posts get stronger in the algorithm.

Cornelia: Do you use any tools or apps in your IG strategy?

GAMINtraveler: We do. Schedulers are a very important part of our work. If you can schedule out a few days or weeks in advance, it’s more efficient. Trying to post in the moment every day can be difficult. This way you can schedule a lot at once, and it helps with staying consistent.

Command for Instagram is an app that allows you to see the most popular posts in someone’s account. We would use this research in our field for repurposing content. Recently, I think it’s limited to the last two months, but it’s still useful.

Regram is good for reposting very quickly.

Cornelia: When is the best time to change from a personal account to a business account?

GAMINtraveler: With the new changes in Instagram, right now. So many of the 3rd party tools will be limited to show results. You have to be a business account.

If you want to use your insights, you’ll have to be a business account. And you’ll never know when engagement will be good, so it’s best to take advantage of those tools now.

Cornelia: How do you find top accounts?

GAMINtraveler: Start with hashtags.

The Instagram algorithm continues to grow smarter, and if you start interacting with travel content. In your search, you’ll start seeing all of the viral and trending content in your category.

Cornelia: How important is geotagging?

GAMINtraveler: If you’re posting in travel, it can help with getting reposted and find new followers. For example, if you know in advance you know you’ll be posting about Bali, we will do advanced research and know the top posts in Bali and we will tag them in our posts.

In the stories, we will put the location and hashtag in every story. Even if you’re not there, you can be featured in that town. People in that location can find you easier.

Cornelia: Do you have particular tips or strategies for service-based businesses?

GAMINtraveler: You want to think about the target audience. People will gravitate toward motivational content, but that can become saturated, so if you know the type of people you want to attract, research what kind of content they like.

People can get overwhelmed by focusing too much aesthetics, and while that is important, it’s more important to focus on what is trending in your category. Test a lot in the beginning and if something stops working, use the archive feature so that you keep your insights, but the post is no longer visible in your account.

Cornelia: Any last tips and advice?

GAMINtraveler: Do your research and really look at the growing, popular accounts in your niche.

See what the trends are and follow them. If you want to network with people, check the people who are commenting in the first ten minutes. Reach out to them and in time, you’ll be able to build your own engagement groups. They will likely to be inside your circle.

In the beginning there will be a lot of testing, but you’ll have to find the balance between what works for you and what people are connecting with. Focus on your audience. Find your voice.

_____________________________________________________

If you’ve enjoyed this article, be sure to SUBSCRIBE to this blog to be the first one to get notified of new, awesome posts coming to you weekly ;).

Also, you can get in touch with Rachel and Ruben from GAMINtraveler here: Website – http://www.gamintraveler.com/; Instagram – https://www.instagram.com/gamintraveler/

Finally, if you have a growing Instagram following and you’d like to learn how to optimize it for lead generation and really monetize your following, download our case study of how a client of ours made over $23,000 in just 7 days by utilizing her Instagram following: https://funnelgal.com/freecasestudy

P.s. You might also enjoy reading:

How to use social media and blog posts effectively for online lead generation?

Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

How to get your online business GDPR ready?

Or, in other words, making GDPR sexy again

Last week, my entrepreneur friend Jodi Hoffman and I hopped on a Facebook Live Interview and talked about EVERYTHING GDPR.

When I first heard about this term a few months ago, I was so confused.

GDPR or, General Data Protection Regulation?

I was also confused what this would mean for my business.

As a result, we decided to shed some light on this inside my Facebook Groups Community, Social Media Funnel Hacks, as well because I knew that I couldn’t be the only one feeling this way.

Here is the interview and all the things that we talked about.

Enjoy!

Cornelia: Jodi, thanks for being here!

Can share your story with us and why you’re so passionate about this?

Jodi: Of course!

I’m Jodi Daniels.

I’m based in Atlanta, Georgia in the United States, and I spent a nineteen-year corporate career across four big multi-national companies.

Most recently, I was senior vice president at Bank of America as their digital privacy expert. I left last summer to go out on my own and join the online entrepreneur world where I started my own privacy consulting business.

Since then, I have been knee-deep in GDPR. I feel like I eat, breathe, sleep all things GDPR. I’m getting companies from one person to huge multinational companies ready for GDPR.

Why am I passionate? Because I see so much opportunity, and there’s so much confusion that I really help bring everything I’m doing in my everyday world to the mass online audience.

Cornelia: How about we start with the basics?

GDPR might be completely new to someone. How would you explain it in one to three words?

Jodi: GDPR is all about protecting the EU residents’ personal data.

In a conference a couple weeks ago, I heard from the original drafter of the GDPR, and she said that GDPR is all about giving back the rights to and EU resident over their digital data.

Cornelia: I’m curious. What conference was that?

Jodi: The Global Privacy Summit.

3,500 privacy professionals from around the world congregate in Washington D.C. every year to talk about the latest that is happening in privacy, and as you can imagine, it was GDPR, GDPR, and more GDPR.

Cornelia: So many Europeans are very freaked out about it because it does have an effect on your business—if you’re not becoming GDPR compliant.

Jodi: It really does.

I think it’s important to talk about who this affects.

We define it as protecting an EU resident’s personal data, but what if I’m in the US?

Why should I be focused on GDPR?

And that’s because any company around the world that’s processing that data or targeting that person has to comply.

If I have a website and I use my Facebook pixel set to global, and I lure you to set up for my freebie, I just embarked on GDPR world.

Cornelia: Can you tell us more when it comes to online businesses and what the next best step someone has to do right now to prepare for GDPR?

Jodi: Great question.

The first things that you need to know is what kind of data you have and how you are using it. You can’t write a privacy policy if you don’t know those basics.

And to do that, you have to know the definition of personal data because under GDPR, it’s a little different.

It’s not what a lot of people think: name, email, address, financial information.

It’s also online identifiers.

It’s the Facebook pixel, Google analytics pixel, or any other pixel in cookies that you have on your site like IP address.

All of that is included in the definition of personal data.

Based on that, figure out what you are collecting and who you are using it with, such as an email service provider, an agency, vendors, etc.

Once you have that inventory, then you have to work on communicating what it is you’re doing to the person you have coming to your sites and services.

And that’s where the privacy notice comes in.

A privacy notice is a legal document.

It’s the document that is your communication to the user of what you’re collecting, how you’re using the data, who you’re sharing it with, how you’re protecting it, and how long you’re keeping it for.

GDPR has a number of very specific requirements you’re supposed to have in it.

And other companies have requirements too, such as Facebook and Google.

So, you have to get your privacy notice in order, and you can’t do that until you know what it is you have.

Cornelia: We’ve talked about segmenting your list so you can have a list for your European citizens and have a list for the rest of the world.

Is this something that is recommended right now?

Jodi: The other important part of GDPR is how you use the data.

You can’t just collect it and use it however you want.

You have to have what they call a legal basis to use it. One of the very common ones online is consent to be emailed.

The way we’ve been collecting consent is going to change under GDPR.

The email service providers are getting ready to help everyone to be able to do this from a technological standpoint.  But we have to do our jobs as the users to know how to use these tools.

Everyone is getting geared up to update the tools.

And what that means is— if I have a user from the US, I fall under the US laws, which means I can consent to anything, and I have to be able to let you opt out.

Under GDPR, I also have to let you opt out but you have to opt in.

And the opt in has to meet a bunch specific rules, and one of the very first rules is— it has to be specific, and I can’t have a prechecked box.

So, I can’t just give you my freebie and poof you’re automatically on my list.

As for the segmenting lists, the email service providers are starting to help you figure that out, depending on where your subscribers are from.

And it really depends on your business.

If you think you can separate your global customers like that, you can, but it’s just a lot to think about.

It’s a matter of how sophisticated your business is and how easy or not easy you want to make it.

I think it will be interesting to see how this will influence other areas.

If people get used to the GDPR way, will everyone get used to it and sort of come up stream with it, even if you don’t have to?

Cornelia: The opt-in checkbox is necessary?

Jodi: It’s absolutely necessary!

That’s what the emails service providers are working on.

You have to have that opt-in box.

The email service providers are giving you the tools, but you have to make sure you have the right language in place.

You have to have your privacy notice there, making sure it’s updated properly.

The other thing I think is important to know is that consent is not forever.

If five years from now, I have not opened anything from you, I should not be on your list.

Cornelia: About that consent, we get so many emails anymore that we forget what we signed up for and it usually goes straight into the spam folder.

So, I see this is as a good thing, like tidying out your closet.

Jodi: I agree! I think a lot of people talk about having a really big list, but other people are more into quality lists that are small but convert well and have high engagement.

It’s not always about quantity.

Cornelia: I couldn’t agree more.

Do you have templates with the correct verbiage?

Jodi: Yeah, I have some checklists that you can get from my GDPR Secret Weapon Compliance Kit right here.

I also have a Facebook group, called GDPR 101, where we talk a lot about this.

Cornelia: Can you give us some background on why this whole GDPR thing came about?

Jodi: It’s really interesting.

There’s actually a pre-existing privacy directive in place called the Data Protection Directive from 1995.

But times have changed a little bit as the digital era came around.

They realized that after 20 plus years it was time to update how personal data is being used.

I think a significant amount came from the digital world with advertising, tracking, and everything around email (stalking or not stalking, depending on who you ask).

As I mentioned, the original drafter is all about GDPR giving people back their rights to their digital data.

There are 28 different states in the EU, and they all had their different versions of the Data Protection Directive. And now there is one GDPR.

Each state can enforce it a little different.

And that was one big part, to try and level the playing field.

Fundamentally, if you take away all of the crazy rules and check-boxes, it’s about protecting the rights and freedom of an EU resident.

And this really goes back to WWI and WWII.

Some of those sensitive information areas of data, such as race, ethnicity, sexual orientation, etc. could have some really negative impacts if people were profiled according to that information.

So, they’re trying to protect that privacy as a fundamental right.

When someone signs up for a freebie, it doesn’t always mean they want thirty more emails from your business.

And from a business prospective, it’s different than if you look at it from that person’s perspective; it helps to see what GDPR is all about.

Cornelia: It is really important to put yourself into the shoes of your customers.

There’s a human being behind every email you send, so just a little bit of sensitivity is really important.

Jodi: Exactly.

There’s a person behind that cookie, and that’s why they added that line about personal identifiers.

If you really use all of the technology and tools available, you can tell who “cookie 123” is, and that’s where GDPR is going.

Cornelia: Are there any loopholes?

Jodi: I’m sure there are some loopholes that are going to get figured out.

A lot of this is going to be in how you interpret it.

So, I mentioned you have to have a lawful basis.

The one part where I think you might find some is in “legitimate interest.”

It’s about how a business has to market to get business.

So, a company will say, “I can do all sorts of things to get business,” while the GDPR is saying, “no, that’s not quite what we had in mind.”

That’s where a lot of the gray areas are.

Cornelia: When someone opts in for our freebie, we automatically send them our newsletters, right?

Jodi: You have to add the verbiage so that they understand this.

You have, “Sign up for my freebie,” on your website, and you need that opt-in checkbox there.

It can’t be the way it used to be.

Just like in Facebook groups.

You can’t be asking for people’s email addresses to join groups because you need proof of that consent.

Consent is very complicated.

There are multiple pieces and it’s more than just this one simple form.

One of the pieces is that you can’t condition.

So, the freebie has value and you shouldn’t have to get the marketing to get the freebie.

Cornelia: What about existing subscribers?

Jodi: It applies retroactively. 

If you have met GDPR requirements with your existing list, then you’re okay. Keep emailing.

If you haven’t, then people are doing some re-permission campaigns.

But be careful with that.

Do not email people who have opted-out.

Big companies have gotten in trouble with that. GDPR is in effect now but will be enforced on May 25.

Cornelia: What would be some of the verbiage for that?

Jodi: You can say, “Hey, you’ve been a member, and we’re working on our compliance in GDPR, and we still want you to be part of our community. If you do want to be part of our community, click here.”

You have to get that consent.

They need to take some type of action.

But you have to be careful not to put conditions on that consent or you’re back in the same circle.

It’s a great relationship builder.

Yes, people are likely not to click and your list will get smaller, but the people who do click will be loyal followers who have found values in what you’re doing.

Cornelia: Thank you for sharing that.

It’s a great point.

You have to be careful with compliance partners.

Jodi: If you collect with an email service provider, you’re responsible as a business that who you are working is GDPR compliant.

If the vendor doesn’t figure it out, then you can’t use them.

Cornelia: When you have to confirm an opt-in, you have to click a link, and a lot of people don’t like to do that.

Jodi: The part of getting consent is on you as a business.

And people like the double opt-in because it confirms that it’s from the right person.

GDPR does not require the double opt-in, though Germany does.

It’s an industry best practice and it serves a great purpose because the burden of proof is on you.

Cornelia: Do you have a list of providers who have that double opt-in?

Jodi: All of the main ones that I can think of do: MailChimp, Convertkit, etc.

There’s one other part of GDPR that we haven’t touched on, and it’s called individual rights.

You’ve heard me say that GDPR is about the individual’s right to control their digital footprint, and a part of that is the right to be forgotten and the right to port data.

If I ask you to delete my data, that means to actually delete, not just unsubscribe or opt-out. Delete.

The idea for porting is more for e-commerce or a community where you have machine imported data.

That idea is that your data is yours and you should be able to have it, like a medical record or a Netflix movie record.

The opt-outs become a gray area for people who ask if they can market to people who have opted out on another platform, such as Facebook ad targeting.

Some people will say that opting out of an email doesn’t mean they have opted out on Facebook, while others will say that opting out is opting out, period.

I would say not to do that, that people who opt out don’t want to hear from you and that you should move on.

Cornelia: Have there been any talks about how strong the enforcement is going to be?

Jodi: I think you’ll find May 28, some well-known brands will be in the news again and made an example.

It’s a real law, and people need to take it seriously.

Cornelia: This was very helpful and easy to understand, so thank you!

Jodi: Don’t forget you can get a GDPR checklist from my GDPR Secret Weapon Compliancy Kit.

Also, be sure to check out the GDPR workshop if you’re in for some more in-depth knowledge. It helps businesses become compliant with GDPR without all of the confusing legal jargon. It’s very step-by-step. Limited spots available for that one and you can sign up here: https://corneliapauline–redcloveradvisors.thrivecart.com/gdpr-secret-weapon-workshop/

P.s. You might also enjoy: https://corneliapauline.com/2018/02/09/17-hats-review-powerful-business-app-small-businesses-like/

The main reason why your online business isn’t making any profit and what to do about it.

How to get more traffic?

How to improve the design of my landing page?

How to optimize my lead generation attempts for better conversions?

How to fill-in-the-blank?

I bet you $100 that if you have all of those things in mind and are wondering about all of those things than you have not cracked the code to your online business yet.

Why?

Because 99% of the time when a business does not make any sales (and with it, revenue), it is due to unfocused messaging in combination with not targeting the right people for your offer.

So, what needs to happen in order to change this?

(1) Focus on getting clear on your messaging.

(2) Speak to the right audience.

You would be surprised at how many online entrepreneurs and business owners are getting this wrong.

Not only that, they also ridiculously undervalue that messaging and audience-matching aspect that needs to happen for an online business to become profitable.

Instead, they buy into every tool or analyzation app they can find, get a funnel building software, hire a Facebook Ads person, a designer, a social media manager, etc. and expect them to create pure magic.

Don’t get me wrong…

All of these people and professionals are super important and if you are not a specialist in any one of them, you want to look into partnering up and hiring a professional like that.

My main point though is that as the CEO, the business owner of your business, the entrepreneur of your product, it is your main responsibility to listen to your target market and figure out HOW to sell WHAT it is that you are selling.

Because, you see, if you do not have an answer to the previous paragraph on the HOW, the WHAT and the WHO, than you won’t have a successful, thriving business.

You would be surprised though how many business owners and entrepreneurs want to rub off this responsibility on a service provider of theirs when it’s really not.

Service providers are there to provide their expert knowledge and further help you scale up your company in different ways and through different implementations of their skill sets.

I’m arguing though that it is not their responsibility to “fix the core of your business”.

And if the core isn’t working, the rest isn’t working either. Not 100%.

Because when at its core your messaging is off and unclear or, the quality of your product/service is crap or, the fact that you are not selling to the right audience… when all of this is happening, this means that no one could ever fix your business for you.

So, I want to encourage you not to ever shy away from these very basic responsibilities and instead take ownership of your business and brand (in the digital space, especially).

If you are actively in business, you are the person that should understand your audience completely inside and out (as if you could almost read their minds).

Let’s get to the important questions though in regards to what you could do if you’re unclear about all of this.

Well, there are 5 things that might help you:

(1) Are you promoting and talking about your product/service with the BIG DOMINO effect in mind?

What is the BIG DOMINO effect you might ask?

Think of a domino as an objections to your product/service and overall message.

In essence, it’s for you to figure out now which domino of all the dominos is the one that you need to make sure off that if you kick it, ALL of the subsequent other dominos will start falling down too?

If you can do that, you’ve found one of the secrets for online business success.

(2) Focus on the vacation, not the plane ride.

Most business owners and entrepreneurs love to talk about all of the features that they’re able to get from a particular product or service.

Your target audience does not care about that.

They care about the vacation!

In other words, they care about the end result and how it will immediately make their life better.

The plane ride is boring.

Telling them about the awesome vacation is cool.

(3) Positioning.

The way you position yourself and your brand is everything.

Sometimes, a slight shift in how you position yourself, can have a HUGE impact on how your product/service offering is coming across to your target audience.

As a basic positioning statement, this might help:

For [your target audience] who are [fulfilling specific characteristics][your company name] provides the [specific category of buyers] with [competitive advantage] because of [unique value proposition and social proof].

(4) What OST are you known for to your market?

OST means ‘One Simple Thing’.

What OST of the entire breadth of products or services you offer are you most likely known for?

Remember, it has to be simple and memorable.

If you have too many things in mind that you could be known for, you need to dig deeper and figure out the OST.

(5) Context, context, context.

I can’t repeat this enough but if your messaging isn’t sent to the right audience, it’ll feel like spam to whoever gets it.

Think carefully about your target audience’s environment, location, activity and time of day when you deliver your message about your product and service.

Also, depending on the type of platform that you’re sharing your message on (Youtube, Instagram, Facebook, Twitter, a Podcast, Blog, etc.), your target customer/client comes to this platform for a different reason and with a different intention.

Just think of how you use those different platforms yourself and the amount of time you spend on them as well as what type of content you usually consume when getting on the platform… that should give you a very good idea of why your customer/client is on there too.

Depending on that, you have to adjust your messaging to FIT the CONTEXT.

You can read more about this particular point in this other blog post of mine as well:

What are the essentials of a social media strategy?

Finally, if you’re really stuck…

Now, you’ve started to overthink things.

No good.

You need to get away from your laptop and desk for a while, sometimes even a couple of weeks.

You need to give yourself space for new ideas to form or old ideas to confirm themselves.

When you really struggle to pin-point exactly what your message is (the WHAT) and how you’re best delivering it to your ideal audience (the HOW), than the best thing is to step away and let yourself be inspired.

 

Hope you found this helpful.

P.s. If you feel like you truly need more mentorship and coaching when it comes to this topic, you can hire me as a coach on an hourly basis HERE. I also offer monthly packages. Feel free to CONTACT me for more information.

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

Funnel Hacking Live 2018 – 27 Key Takeaways

I want to make this a bit of a different kind of recap than the usual ones you can read out there about an event conference such as Funnel Hacking Live is.

I’m not going to tell you all of the operational things or how I liked the venue, the hotel, the food, etc.

Instead, I’m going to share with you my most important takeaways that I was able to take away from the conference in terms of value and you can decide if you think this conference was worth my while.

Deal?

The value that I can’t describe in words, I made sure to add by adding pictures with some of my most favorite people I was able to snap a picture with during this past week <3.

Just so you know, images and takeaways are random and not in order.

Enjoy! Here we go ;).

SIDE NOTE: In case you have never heard of Funnel Hacking Live, it’s one of the biggest digital marketing conferences in the world where the premier folks in the digital marketing world brainstorm over sales and marketing funnels and share industry updates and a bunch of other value.

The founder of this conference is none other than Russell Brunson. He is the creator of the world’s fastest growing funnel building software CLICKFUNNELS. (where you can build like sales funnels, webinar funnels, landing pages, eCommerce funnels, etc.). 

In case you haven’t tried Clickfunnels, yet, you can try it out for FREE for 14 days by clicking on this link: bit.ly/cornelia_clickfunnels

(1) The 2 Most Important Things To Ask Your On A Daily Basis As An Online Business Owner:

–> What am I selling?

–> How am I selling it?

(2) If You Haven’t Hit $1 Million In Revenue, Your Focus Should Be On:

–> Focusing on your CORE FUNNEL that sells your CORE PRODUCT. Get that one to work first before you add on tripwires and backend offers.

This is not to stay that you should not have your entire value ladder of your business in your head planned out already. However, your focus should not be divided. You’ll reach your revenue goal faster that way.

(3) There Are 3 Ways To Grow A Company:

–> More customers.

–> Get those customers to spend more money.

–> Get them to spend more money more often.

(4) The Best Instagram Story Ad You Can Run Is:

A click-bait style ad. These can look something like this…

Copyright by JCrew.

Currently, these types of ads convert the most.

(5) Handpick who you want to work with.

You don’t want to find yourself in a position where you make great money, millions a year even, but you’re just so unhappy with the types of clients and/or customers you have.

Create your ideal customer and client avatar in order to attract the right people to your business, the ones were it’s purely a joy to work with them.

(6) What Causes A Customer To Buy Over And Over Again?

Besides having a great product – naturally – it’s fostering and nurturing a culture around your brand/business.

How do you do that? Well, if you know how you do that utilizing Facebook and just Facebook alone, check out my CONNECT program on organic Facebook marketing for entrepreneurs:

Click image to learn more about the program!

(7) People Can Smell Inauthenticity.

If you keep one thing in mind and one thing only that will help you succeed with your online content strategy and distribution, is to be vulnerable and real.

Be the authentic you and don’t try and imitate anybody else. Yes, you can model the same strategies that other entrepreneurs and business owners are doing. However, you have to make them applicable to and fit you.

Vulnerability is the ultimate human connector.

(8) Don’t Ever Rely On 1 Distribution Channel For Your Message.

Decide on the social media channels you want to be using that you can be a star in and make sure your message is everywhere on those.

(9) Always Be Growing Your Email List

Your email list is THE livelihood of your online business. Constantly, figure out ways to grow, nourish and improve the content you share to your list.

(10) Fail Fast.

You’ve heard this one before, I’m sure. However, it’s still so important to keep in mind.

The first time you put something out there, 99% of the time it usually won’t work!

As a result, fail fast to get to the 1% that will work and keep in mind, business is never about you. It’s about people.

(11) CPA < ACV

Whenever you run any type of paid advertisement, you always want to make sure that your Cost per Acquisition (or CPA) is lower than your Average Cart Value (or ACV).

This is the key to growing a profitable business.

(12) Only Listen To The Market.

Put your ego completely aside.

The only opinion that matters is the opinion of your market, how they respond and if they deem your offer valuable enough for them to pull out a credit card.

(13) The Average Lifetime Of An Online Ad.

Can you guess what it is?

The answer: 3 weeks.

(14) If A Funnel Page Isn’t Converting.

It’s mostly because your hook isn’t clear enough. So, you need to double down and make sure you really clarify your message.

“What’s the hook behind why someone would want this offer?”

Answer this question and you got it.

(15) The Best Tool You Have Available When It Comes To Marketing:

Building up CURIOSITY.

(16) Funnel Hacking 101.

If you decide to model your funnel after a successful funnel, you absolutely need to make sure to model ALL of the elements on each funnel page. Even the smallest detail and color of the Call To Action button. There’s most likely a reason for everything.

(17) How To Publish Consistently On Social Media?

Just make a commitment to doing so. It’s sometimes really that simple.

(18)  Clarity Trumps Persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Got it :)?

(19) Money Is Spiritual.

In order to operate on a higher spiritual plane, you MUST focus on someone other than yourself.

(20) Action Creates Traction.

Most people don’t push forward though because of fear.

However, change the story you tell yourself and start asking yourself, “What if I can…?”

(21) Create Content In Context With Your Day.

This way, you can keep your content unique and real.

(22) Always Sell The Vacation, Not The Plane.

Guess what most online entrepreneurs out there do? They try to describe and sell the plane, instead of focusing on selling the transformation of the experience you’re going to receive when going on that vacation.

(23) How To Get Rid Of Self-Doubt?

Outwork your self-doubt :).

(24) Prospects Judge You Based On Your Free Stuff.

As a result, make sure your free stuff rock and in alignment with what you offer in your paid programs and services.

(25) The Best Way For Sales To Happen Online?

Display of an almost overwhelming amount of social proof.

(26) Selling = Serving.

You can make someone’s life better by selling your product/service and helping them with something they are struggling with. Don’t deny that power you have. Don’t look down on ‘selling’. Selling is awesome.

(27) Energy Comes From Psychology. 

You get most of your energy from the state of your mind, or your mindset – NOT from sleep, food, etc.

Have you ever slept for only 3 hours but were super awake the next day? Or, have you slept for 9 hours but felt super groggy and tired the next day.

The difference = mindset.

Work on yours and you will win that game that is business.

 

Hope this blog post inspired you! If it did, be sure to show some love and share this article with your community ;).

Questions? Just comment down below and I’ll be sure to answer them. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/

26 Products In My Carry-On I Can’t Travel Without

Or, the art of packing your hand luggage.

One of the coolest things about being an online business owner is that you can meet up in real life with the cool peeps you interact with online on a daily or regular basis, at industry conferences around the world.

Today, I came back from Orlando, Florida, where I attended the Funnel Hacking Live Conference #fhl2018 .

Most people actually don’t know this about me but I’m very systematic and organized when it comes to preparing for a trip. I’m a PRO at packing and made an art out of it.

It probably started when I was just eighteen years old and decided to attend university in Hawaii. I needed to move my ENTIRE life from Austria to the U.S. at that time.

Ever since then, I’ve flown SO many times internationally as well as domestically that I’ve really perfected my packing.

Today, I wanted to share my carry-on list with you and hope you’ll find it helpful.

NOTE: The things I carry with me vary a little bit depending on the purpose of the trip. However, the things I'm listing here will ensure you have a nice and relaxing flight while being prepared for all sorts of events during a flight.

One of the most important things is what you bring with you into the cabin.

& Depending on the things you carry with you, it can make or break your flight experience. Trust me.

I’ve flown about 18 times alone last year, so here’s my secret to packing my carry-on and that will ensure you an enjoyable flight experience.

Smartphone

I currently use the Samsung Galaxy s8. On my phone, I have downloaded my favorite podcasts, a couple of audiobooks as well as several music playlists.

Depending on what you like to listen to or watch, just do you ;).

Laptop

Of course, as an online business owner and entrepreneur I can never forget my laptop. Having access to my laptop is my livelihood.

A book for entertainment

You never know when the board computer of an aircraft won’t work or if your computer decides to stop working suddenly.

Yes, all of those things have happened before to me.

As a result and as to not go crazy out of boredom on a long-distance flight, I always bring a good book with me.

For fiction, I recommend A Nightingale by Kristin Hannah in case you haven’t read it thus far.

For non-fiction, I recommend The E-Myth by Michael Gerber.

Headphones

I never liked the fairly cheap airline headphones that the stewardesses usually provide you with. Instead, I love bringing my BOSE headphones on short-distance flights as well as my larger BOSE noise-cancellation headphones on long-distance flights.

Notebook

I love finding unique and purposeful notebooks such as the one in the video (which is sold out I just saw) or this one on Etsy:

Something to write with

The pens by the company Kyinflose are great. You can find them here.

Mints

Altoids are great (or any other sugar-free mints) or plain old simple chewing gum works too ;).

And in case you didn’t know, here is an interesting read on relieving air pressure when traveling in combination with chewing gum.

Pain-Reliever

Due to the air pressure on a long-distance flight I sometimes (if rarely) get headaches. Ibuprofen is my go-to pain killer for that or, for whatever unplanned occurrence.

Lip-balm

Organic lib balm is awesome and helps to keep your lips moist and shiny. My favorite one is the one from H for Love.

Mouth Hygiene 

Toothbrush, toothpaste and mouth wash are something that never miss from my carry-on luggage. Ever since getting Invisalign, I’ve totally gotten into the habit of brushing my teeth after each meal that I consume. And, it helps to keep my teeth nice and white as well ;).

Essential Oil

Lavender oil calms you down if you simply rub a tiny bit right underneath your nose and in the middle of the forehead. It also helps to fall asleep. In case you don’t like the smell of Lavender Oil but rather prefer a different smell, go ahead and take that one with you.

Deodorant

For some odd reason, I personally love the earthy smells that men’s deodorants have. As a result, I use any of the Old Spice deodorants.

Moisturizing Facial Spray

This is SO refreshing if you do that. A little tip of mine ;). I love the beauty elixir spray by Caudalie. I use it a lot throughout the flight and it immediately makes me feel as if I was sitting in a fresh-smelling forest, rather than in an often times stuffy plane.

Nail-file

In case you don’t do Gel Nails when getting ready for a conference or before leaving for vacation, I’d highly recommend brining a nail file. My favorites are the ones by MAKARTT.

Lady Products

Even if you don’t have your period during the time that you’re traveling, bring a few extra pads regardless. Once, when I was flying, my seat neighbor desperately needed some and I was able to provide her with some.

So, if you carry them with you, you’re always prepared to not only help yourself but a fellow lady out as well ;). The Menstrual pads that I recommend are the ones by RAEL. They are great and I’m happy to see that lady products are actually being made of better, non-toxic materials now.

Floss

In case little leftover crumbs from the airplane food get stuck in your teeth, floss will be the solution.

Eye drops

Eye drops are particularly helpful during a long-distance flight. I always get irritation in my eyes after long-distance flights. So, in order to not look like a red-eyed demon or something like that, I always make sure to carry eye drops with me.

Neosporin

You cut yourself sometimes or get blisters from your shoes. It happens. That’s why I always have one emergency tube of Neosporin with me.

Hair band

If you’re a woman and have hair that’s longer than past your shoulder, carrying a couple of extra hair bands with you can help a lot. I like these ones because they are super cute.

Perfume

I’m pretty European when it comes to certain things and so, I always carry some form of perfume with me. When I travel I usually like perfume roller balls or small travel sizes. In case you can’t get some samples from your local Sephora, I recommend the Pre De Provence Rollerball.

Tweezer

As a gal, you never know when you see a little hair somewhere along your brow lines (or in between your nose) that’s not exactly where it should be. A tweezer is here to help. My favorites are certainly the tweezers by Revlon.

Hair brush or comb

My hair can get pretty knotted up after a flight if I don’t brush it out right after we arrive at my destination airport. It’s probably because I like to leave it open since it is more comfortable.

In order to look all neat and tidy when I arrive at my destination, I like to comb through my hair with a comb or hair brush I carry with me. It can make such a difference.

I particularly love this Boar bristle hair brush and comb set here.

Moisturizing Cream

My absolute all-time favorite, light-weight flight moisturizing cream is the one by Dr. LJH. It’s by far the best cream I’ve ever used (particularly for the price as well). You can get it here.

Copyright by Shiptohome

Mascara

Ideally, I only put on Mascara when I get off the plane (unless I’m coming from the conference or a business meeting).

The Mascara of my choice is DIOR’s Diorshow Iconic. It’s the sexiest mascara ever by far.

Lipstick

Once we land, I’ll stop by the restroom real quick and apply a layer of lipstick. The European in me feels totally put together and ready to take on the world as long as I wear lipstick.

My current favorite one is also by DIOR ADDICT and the color of my choice is Sauvage (as you can see in my video).

Concealer

Finally, having a concealer in your purse always proves to be helpful. Especially, during busy business trips, I tend to sometimes break out because of the lack of sleep and excitement.

So, guess which brand of concealer I use? That’s right. It’s by DIOR again and is the Diorskin Forever Undercover Waterproof Concealer in Light Beige. I’m currently a huge fan of their products.

And that was it! This was my list. I hope that you found it helpful. If so, be sure to share this blog post and let me know in the comments down below which products in your carry-on you can’t travel without. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

5 simple yet effective ways to create professional videos from home

Or, how to create videos that stand out?

When it comes to recording videos or even recording yourself on video, most people feel the fear creeping up inside their chest.

It’s an overwhelming process to them and especially a lot of business owners and entrepreneurs, who could really benefit from using more videos throughout their marketing, shy away from it.

My goal with this blog post is to shed some light on the entire video recording process for you and to show you how simple it can be if you are aware of a few ‘shooting rules’ as well as have some basic equipment.

So, here we go:

GEAR THAT I USE AND CAN RECOMMEND:

Having a collection of this basic video recording equipment, will make recording videos so much easier.

So, since gear is where every creation process starts, I wanted to start here and share with you what I personally use and what has worked for me.

When it comes to recording quick videos on the go, I simply use my SAMSUNG S8 phone with its in-built video editor processing tool.

It’s amazing nowadays what smartphones can do and it’s so easy to just capture some footage on the fly with it.

For videos that I record from home, I mostly use a point-and-shoot camera.

I have a DSLR camera. However, I prefer shooting videos for Youtube, Linkedin and other marketing purposes with my Sony Cyber-shot DSC-RX100.

It is SO small, light and quick to use. Moreover, you can guarantee to do a good job setting up the whole setting yourself because the camera allows you to turn the screen of it, so you can see yourself and what you are doing the entire time.

Then, of course, I use a tripod. I got a small one for the table as well as a tall one if I need to move the frame out a bit further.

For lighting purposes at home, I bought this lighting gear package a few years ago and boy, it was one of the best investments I’ve ever made. I highly recommend it.

Having the right kind of background lighting immediately increases the perceived quality of your video.

Finally, audio is key. For audio purposes one of my famous Youtuber friends recommended to me the Zoom H4N PRO Digital Multitrack Recorder. I’ve also had it for years and it never disappoints to deliver the kind of audio recording I’m looking for.

In case using such a recorded, is a bit too complicated for you because you don’t want to have to deal with transferring the file onto your computer – I totally get it – you can use this microphone instead.

You simply plug it into your laptop for improving your audio quality and it does a great job as well.

VIDEO SHOOTING TECHNIQUES:

Regardless of if you do Facebook Lives for your marketing or you pre-record Youtube and/or Linkedin Videos, abiding to these ‘video rules’ can make or break your video and as such, have a direct influence on your viewership.

They are really important and you need to focus on getting them right if you want to create an interesting video.

  • (1) Background, background, background.

Depending on your brand, use the kind of background that fits to it.

I’m personally a book nerd, so I love having my home library in the background of my videos.

So, if you are a solo-entrepreneur, you might use your home office as the background to your videos as well.

If your brand is more colorful, use colorful backgrounds.

Don’t shy away from it.

Test, test and test again. See what works and what your audience responds to.

A good rule of thumb is that if you would be watching the video, does the background look distracting to you or are you still in focus?

That is also an important question to keep in mind.

  • (2) It’s all about that lighting.

We’ve talked about having the right kind of lighting background in the previous section.

Your face always needs to be pointed towards the light source.

However, be sure to not have direct sunlight, for example, or a lamp pointed directly at your face.

This will create really harsh shadows on your face and actually, make you look older.

This awesome graphic by Wistia explains from where you want your lighting sources to come from:

  • (3) Frame.

I’ve found that video views convert the best into engagement when you either position yourself in the exact middle of a frame or,

When you frame yourself onto one third of the frame, kind of like this:

Do you see how in this video, I’m trying to position myself towards the middle of the left arrow.

That’s the kind of framing I am talking about ;).

Again, you’ve got to try it out.

When I record from my home office, in comparison, I noticed that because of my set up, the framing looks cooler if I position myself in the middle like this:

  • (4) Context/Setting.

Now, the setting or context is related to the framing.

Depending on if you choose your home office, a park, walking inside the office space of a co-working building, walking through town, on the beach, etc. depending on all of this, your framing will be influenced by the setting.

If you choose to have an interesting setting or context that you film your video in front of, you can dramatically increase your conversions.

Greece, 2017

However, you have to find what works for you.

Some people love sharing lessons while walking. Other entrepreneurs or business owners would get way too distracted to do that.

You have to figure out what works for you, what resonated great with your audience and than, do more of that.

  • (5) Audio can make or break your video.

I’m the first one to admit that I don’t always have the perfect audio during my videos.

Though, I definitely try because I know how important this is.

Because of that I always take my BOSE headphones with me anywhere because they do a pretty great job at recording some nice audio when I decide to record a video on the fly.

At home, like I mentioned before, I use the Zoom H4n microphone.

It’s a bit more work during the post-production process but it will get you some great results.

And this is now where we are at, during the post production phase.

EDITING (Post-Production)

    Here are my little tricks an tips on how I edit my videos:

    • Increase quality of your audio (decrease background noises) inside iMovie.
    • Cut out all the ‘Ums’ and ‘You knows’ and other time wasters inside iMovie.
    • Add short intro with title to what your video is about.
    • Add some title or, intro music.
    • Enhance the color of the video.
    • Fix the white balance of the video.

    That was pretty much it.

    If you decide to record videos from your smart phones (all the while, keeping my Video Shooting Techniques in mind!), I love to use the app FilmoraGO to edit my videos.

    Otherwise, I edit my videos inside iMovie and after uploading the files onto my computer.

    Last but not least, have fun with it and allow yourself to be creative.

    Finally, be sure to share this article if you’ve found it helpful <4.

    Let’s do this!

    P.s. You might also enjoy: https://corneliapauline.com/2018/02/22/5-ways-quickly-build-community-online-storytelling/