How to Create 1000 Pieces Of Content in 1 Day?

If you’ve ever wanted to become more productive in your online business, then you know that it can be time consuming and difficult to create a large quantity of valuable content.

Today I’m here to tell you that there is a secret to solve this problem. You can create one thousand pieces of content in only one day. It’s not only possible, it’s simple.

The Basics

First, you must be ready to plan your content carefully. This method is very data-driven, so it will take some research and planning on your part. But if you take the time to follow each of these steps, I promise you’ll have plenty of high-quality posts to share with your audience.

The Research Stage

The first thing you need to do is figure out the topics that do very well in your niche. What is ranking high on Google? You can figure this out by going to the Google Keyword Planner.

Another great tool to use is the Google Chrome Extension called ‘Keywords Everywhere‘. It’s actually one of my most favorite tools out there and not a lot of online business owners and entrepreneurs know about it. Whenever you search for content ideas on Google, you’ll immediately see a separate column to your right, with related things that people search for.

Next, what is being shared, liked, or commented on on social media? I love using BuzzSumo to learn more about trending topics on Social Media platforms.

Research your topic well and note what your competitors are doing. Creating one thousand pieces of content around a topic that won’t engage your target audience is just a waste of your time.

Once you’ve done your research, you should know what topics create the most engagement in your niche. Narrow down your findings to the most relevant topics. Find a topic that has the highest probability of ranking well on social media and write down the main idea of that topic.

The Planning Stage

Next, your best friend is going to be to create a bullet points list. I usually like to use a Google Drive Spreadsheet for that.

You’re going to want to break down the topic as much as you can. Beneath your main idea, jot down some bullet point ideas within that topic; aim for about fifteen. These will be the most important points in your overall content creation plan.

Within each of those fifteen bullet points, write down some ideas showing how you will explain each of those fifteen points. Now, you have 15×15 pieces of content or ideas!

Each of these points can become a short text post to share online with your audience on different platforms, like Twitter, Facebook or LinkedIn.

The Blog Post Phase

Now, you’re going to use these ideas that you’ve gathered to write a high-quality, long-form blog post such as this one. Make sure to use a lot of images and make it at least a thousand words. Then, you can share this piece on various social media platforms. Blog posts such as this one are perfect to share on your Facebook Page or Linkedin.

Once you’ve done that, go through the blog post and highlight high-impact sentences that can become tweets for Twitter. Next, paste those sentences on graphics to create Instagram posts. If you’re short on time, you can compile this information in a Google Spreadsheet and give it to your Virtual Assistant to organize everything.

This way and if you structured your blog post correctly, you can literally create hundreds of tweets or images from one piece of text!

The Guest Blogging Phase

It’s so simple to breathe new life into an old post. Offer to share it on another blog by putting a new spin on the topic. This way you can extend those same original bullet points into multiple blog posts that can be shared on even more platforms!

This strategy is also a great way to extend the visibility and reach of your brand and business.

The Video and Podcast Phase

Turn your blog post now into a long-form video as well as several short-form videos, diving deeper into specific sections of the blog post. You want to be posting all the videos to Youtube, Linkedin, Facebook and Instagram TV.

When that is done, you can cut and edit the ‘section videos’ even further into shorter videos, each highlighting those bullet points we discussed. Those shorter videos can be shared as well on Instagram, Instagram stories, Facebook, and more and can relate back to the blog post or, your Youtube channel.

If you want to be super strategic, ideally you want to have a Call-To-Action at the very end of each of those videos as well as the blog post ;).

Finally, you can even take the audio from those videos and create a podcast!

There are literally SO many ways to share one idea to your audience. This method will help to gain the most exposure with the least amount of work. One main idea can be used hundreds of different ways: articles, images, quotes, tweets, podcasts, videos, slideshows, PDFs, blog posts and the list goes on.

By taking the time to maximize your one content idea, you will be able to create a calendar full of content in only one day.

P.s. If you've found this blog post to be helpful thus far and want to learn more about how I use my Facebook content in particular to generate leads from that content WITHOUT paying for ads or being salesy and spammy, I've got a FREE PDF guide for you. You can download it here: https://connectforentrepreneurs.com/free-guide

3 Things You Can Learn from Gary Vee about Online Lead Generation

If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).

Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.

Gary has a solid system in place for delivering content on a large scale.

And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.

Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:

So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?

Versatility

Well, first off. Gary Vee is virtually everywhere.

He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.

If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.

Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.

But he doesn’t just show up everywhere with the same content.

It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!

For example, Instagram is a different platform with a different audience than Facebook.

So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.

Know each platform, and treat them differently.

It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.

Personal Brand

Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.

Tying your personal brand to your public persona across the board will inevitably draw in clients.

Remember how I mentioned attention?

Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.

Trust plays a big part in personal brand too.

People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.

A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.

Lead Magnets

If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.

All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.

But it’s not just email marketing.

Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.

What are you offering your potential followers?

What is the bait leading them to your email list and is it enough?

Are you following up that lead with something to keep your audience’s attention?

You might be thinking that Gary Vee is working on a much larger scale than you are.

He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.

No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.

What is your strength in your marketing?

Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.

P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

This one design hack has saved me 10 hours a week minimum (seriously)!

Disclaimer: This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.

{This post on simplifying your online design needs is the first in a new weekly 5-part post series we’re launching on this blog: A Small Business’s Survival Guide.}

This solution that I’m going to reveal to you today was first revealed to me by my talented friend and savvy business owner, Corie Clark.

Let’s dive straight into it, shall we?

Are you tired of spending hours on Canva creating your ads and blog graphics?

Are you ready to take your designs to the next level?

You’re SO going to love the life saver I’m sharing with you today.

The time spent creating logos and finding the right designer can be such a waste.

Then, if you end up with a design that you’re not happy with, it can be super discouraging.

So, what if you had access to unlimited designs with as many revisions as you need with a team available to support you through the entire process? And on top of that 100% satisfaction guaranteed?

Design Pickle is the answer!

Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.

For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!

What I Love About Design Pickle

With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.

The process is seamless from start to finish.

Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.

You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.

The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.

When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.

It all takes place right on the site, with all of your files and messages kept in one safe cloud location.

It takes me on average about 2-5 minutes to submit 1 request.

Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:

  • Ebook designs
  • Case study designs
  • Report designs
  • Blueprint designs
  • Social media banners
  • Facebook ad designs
  • Unique sales funnel background images my team and I want to use
  • Pinterest Pin designs
  • Youtube thumbnail designs
  • And so, so much more :).

And the best part is that you can usually expect to receive your design in just 24-48 hours!

It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.

If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.

Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.

And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.

This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.

We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.

If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.

For a special offer from Design Pickle, click here: http://share.designpickle.com/solution

P.s.  On this blog, we only recommend products, softwares and apps that my team and I personally swear by and actively use. You might also enjoy:

How a little plugin extension increased our purchase conversion rates by 32%.

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).

How to take the perfect headshot for your social media profiles?

First impressions count.

The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself.

The perfect headshot is warm, relatable, professional, authentically you and welcoming.

Many of you might not know this but I’ve worked as a professional, commercial model for many years while still in college (and to help pay for college in all honesty).

Pssst… I even did a photo-shoot for Vogue Italia ;).

As such, I’ve done countless of photo shoots over the years.

I’ve learned how to become completely comfortable in front of a camera or a whole set of cameras.

How to get the lighting right, what angles will play towards my body’s attributes and which ones I should avoid, how to showcase different emotions on my face and much, much more.

One of THE most important things as a model, as an entrepreneur, a business owner or, really any other kind of professional that you want to get right is – THE HEADSHOT.

Some of you reading this right now might have cringed with me only mentioning this dreaded subject.

But I promise you when you’re done reading this blog post, you’re going to feel SO much better about the whole subject matter and will have an idea of how to get your own perfect headshot ;).

Deal? Let’s get started!

It’s not you, it’s me. 

Have you maybe ever stopped to think that when you got your headshot taken by a professional photographer that it wasn’t even your own fault that the headshot didn’t turn out okay.

Trust me. One of THE biggest key influences that come into play when taking your headshot is the person who is actually taking it!

For head shots, I personally always love to shoot with photographers that are also my friends.

Why? Because I feel like I can really showcase who I am.

This is not to say that you can’t do this with a photographer you might not quite feel as comfortable with either.

However, if you are not very familiar – or even comfortable – doing a lot of photo-shoots, this can really be a big challenge for you because you’re missing the practice and possibly, confidence.

So, my first suggestion would be to go out and actually have a quick coffee with the headshot or portrait photographer first, before actually scheduling a shoot with him/her.

That way there won’t be any surprises.

And remember that even though a photographer might have amazing ratings on Yelp or, he/she has a thriving fan-base of loving fans on Instagram, the most important thing is that you feel like you can vibe with this photographer. Cool?

By the way, a great resource I’ve found for finding portrait or headshot photographers if you currently don’t have any friends that are photographers are asking on Facebook or in Facebook Groups if someone can recommend someone in your local area ;).

Kim Kardashian is not invited.

Keep the make up natural.

You do NOT want to wear a ton of make up. The best head shots are the ones that document you as if you’d be sitting across from me in real life.

And even if you might be a person similarly to Kim Kardashian that enjoys to wear a lot of make up, I would still recommend to tone it down for your headshot.

One of the main reasons is that a close shot of your face will show clumps of mascara or dark lipstick. And that ain’t pretty.

So, I’d recommend to choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones.

My favorite products that I’ve been using for pretty much every one of my past head shots like this one are:

{And side note: Yes, you can totally do your own make up if you know how to!}

Primer: DHC Velvet Skin Primer

Foundation: Yves Saint Laurent Awakening Foundation

Eyeliner: Rimmel Exaggerate Eye Definer

Eye Shadow Kit: Honeybee Gardens Hot Chocolate Eye Shadow Kit

Brow Brush: Anastasia Beverly Hills Brow Gel 

Mascara: Christian Dior Iconic

Lipstick: Lancome L’Absolu Lipstick

In conclusion, a light make-up will bring your features out in a subtle manner without making it look like you’re wearing lots of makeup.

Caking on heavy foundation, or wearing shiny eye shadow or lip gloss because on camera it will just look wet.

And yes, skin blemishes, pimples, and even wrinkles can be retouched. It’s not cheating. We all do it ;).

In case you’re wondering what ‘too much’ is, check out this cool collage by OrganicHeadshots. You want to be in the natural and heavier than natural category.

Color Me Pretty

You’d think that since you’re taking a head-shot, the clothes you’re gonna wear aren’t overly important.

But that is not true. The kind of colors you choose to wear can totally add to an overall ‘WOW’-factor or otherwise, can make you appear ‘washed out’. 

I recommend choosing mid-tone colors such as blue, green, wine and purple because they are universally flattering.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

And unless you’re feeling super confident or you wear those colors on a regular basis already, pass on bright red or orange colors.

Relax, Baby, Relax

You want to know my absolutely favorite tip that I use during any type of photo-shoot?

Okay… I’ll reveal my secret to you.

The day before a photo-shoot, I choose about 5 different songs that I play over and over again.

These songs ideally will make me feel different emotions based on what is needed for the head shot.

For a photo shoot, you want to choose one of your favorite songs that will make you feel all happy and giddy inside – whichever song that is. Your choice.

So, instead of going into the photo shoot and just nervously starting into the camera, past the camera or even look down, start playing the songs in your head that you’ve prepared – one at a time.

Ideally, you want to be singing along with each song silently, so well do you need to know them.

This will totally relax your face!

Unless, of course, it’s a song that is going to make you tear up but you so don’t wanna choose that kind of song for a head shot photo shoot.

Then, just listen to the slight directions the photographer gives you while instead of thinking about nothing, you play the music in your head.

My all-time favorite songs to play in mind while doing head-shots are:

What are yours? Leave a comment down below with your favorite ;).

It’s All About That BodyLanguage

Relax your shoulders. This will ensure that your neck looks elongated. This is true for both men and women.

Next, slightly tilt down your chin. Not too much though or you’re running into the possibility of displaying a double chin and we wouldn’t want that ;).

If you stick out your chin too much and raise it up too much, you might look arrogant and we wouldn’t want that either.

Next, it’s always advised to look at the camera at a slight angle. Tilt your head slightly (!) towards one direction and than, glance back at the camera.

Also, your face should always be turned towards the current light source (so from where the light is coming from).

 

Finally, have fun with it!

A photo shoot is an amazing way to capture a moment in your life that you might always want to remember <3.

If you’ve found these tips to be useful and you’ve used some of them in your head-shot photo-shoot, be sure to drop a comment with your image down below. I’d absolutely LOVE to see it :).

Let’s do this!

~ Cornelia

P.s. You might also enjoy: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

The Secrets Of The Netflix Sales Funnel

One of the best ways to figure out how to structure your online marketing campaign (regardless of if you’re just starting out or, if you are a multi-million dollar company already)…
Is to look at what some of the most successful companies are doing out there in terms of ‘funneling’ their visitors down and turning them into customers.
Another term for that would be, ‘funnel hacking’.
Ever wondered what ‘funnel hacking’ exactly looks like and how big companies are learning how to best structure their marketing campaigns?
Well, let me dive into the basics for you.
Let’s look at the sales funnel of one of my favorite companies out there at this time and analyze why what they do, works so well.
Hello, Netflix :).
I’m such a Netflix fan and not just because of their cool Netflix Originals such as Stranger Things but also, because I’ve been absolutely in awe at how they have consistently innovated their company so that now, they are pretty much without any real competition (and yes, I think Hulu still have to undergo some changes before they are on Netflix’s current level at the time of this article).
By the way, do you have any favorite Netflix TV shows or movies? If so, leave a comment down below ;).
Okay, let’s dive into it…

Netflix uses a 2-STEP process that invites potential leads to enter the sales funnel via a FREE 1-month trial offer.

© Netflix
Once the user clicks on the CALL TO ACTION button (CTA) for the free month trial, they’re ‘funneled down’ the funnel to the pricing page where different package information is provided. Not only that, they are also encouraged to sign up.
Check it out.

PACKAGE INFO:

© Netflix

CALL TO ACTION:

© Netflix
After selecting a paid plan, Netflix collects EMAIL ADDRESSES for the one-month trial offer participants so they can FOLLOW UP with those who decide to opt-out of the paid plans.
© Netflix
On the next screen, credit card information is collected. This means that everyone who enters the sales funnel and reaches this point technically becomes a PAYING CUSTOMER.
And guess what?
The only way to ‘escape payment’ is to cancel the monthly subscription before the 30 day free trial period ends.
Even then, with the email addresses they’ve collected, they can FOLLOW UP with those who exit the funnel, strategically bringing them back in through re-targeting ads as well as an optimized email sequence.

Why this works:

  • Netflix uses ONE single CTA BUTTON on its Opt-in page that’s placed front and top right for the user to see.
  • Entering the sales funnel through this CTA is basically the ONLY ACTION you can take on the whole page. Any guess work from potential consumers and future customers is taken out because they are only promoted to do 1 thing.
  • A means of follow-up communication is established in Step 2 of the funnel. As a result, there’s always a way to track AND converse with every single potential customer through email.
  • Anyone who makes it through the funnel to claim the FREE one-month trial offer has the potential to be a paying customer (since they are required to pre-select a monthly plan.)

Well, how many of you are using Netflix now?

If you are, you have been ‘funneled’ ;).

Liked this article? Be sure to download the PDF of the steps here if you'd like it and check out the FUNNEL PRO ACADEMY if you want to UP your online funnel game and become a PRO at digital marketing.

How to supercharge your organic growth on Instagram in 2018?

Instagram Marketing Interview with Rachel & Ruben: GAMINtraveler

How to supercharge your organic growth on Instagram in 2018?

Cornelia: Thanks for joining us today. I know you guys are in the Philippines right now and it’s late there, so I appreciate you talking with us.

Now, I know you have close to 130,000 engaged followers on your Instagram account @gamintraveler. Can you tell us when that started?

GAMINtraveler: We started in March of 2016. We took a course and studied Instagram.

At the time, we were doing both, a blog and Instagram, but then we started liking taking pictures and telling a story with Instagram, and with only 10k followers, we started getting endorsements with companies, so it encouraged us to use Instagram more than the blog.

Cornelia: That’s every influencers dream! You’re not only doing it for the travel industry, but you also do it for your clients. What are some industries that you have worked with?

GAMINtraveler: We started working on Instagram to supplement our travel writing. Then we started working with clients such as personal coaches, small businesses, e-commerce brands. It’s a mix of personal brands, depending on the strategy of the business.

Cornelia: In your opinion, is Instagram over-saturated? And why do you think it’s so important for personal brands to build a tribe on Instagram?

GAMINtraveler: Instagram is one of THE fastest growing channels right now.

Compared to Facebook, it is still very possible to grow quickly in 2018. We are hoping that it will continue. We know that it will eventually move to paid advertising, but for now, there are still many strategies to build your brand organically.

I think the oversaturation is a common worry for everyone, but there are always new users. And there are so many new features like stories. And the platform will only continue to grow.

Cornelia: Speaking of stories, a lot of people are confused how to utilize it. What is the benefit to using stories?

GAMINtraveler: There are many benefits to using stories, especially for business.

Now, on Instagram stories, you can add hashtags and locations, which is very simple and helpful. You can show a day in your life and get even more active in your social media. Now with the swipe up, it’s a great way to incorporate links and generate leads!

There is a little limitation with the swipe up feature. You need to have at least 10k followers to be able to use this function. However, one of our favorite features in stories is the poll. It’s a great way to get to know who is watching your stories by asking them questions and getting feedback.

For example, if you’re a personal health coach, you inspire by sharing your morning routine, so it’s a great chance to hold a poll and ask: are you a coffee person or a tea person?

People LOVE to engage in polls because it only takes them a second to answer, as opposed to writing a full message. So, from there, you have an idea on how to start a conversation.

Cornelia: I really like that. You can do free market research because it’s engaging. And you don’t have to have 10k followers to use that.

Let’s talk about daily engagement. What is a good number on how many times per day you should post? And do you have any tips on what you should post?

GAMINtraveler: The short answer – At least once per day.

But if you’re just starting out, posting a lot of content every day will help you to get more likes and engagement.

Right now, Instagram isn’t exactly chronological.

They use an algorithm that makes it so the people whose posts you actively like and comment on will appear higher and more immediate on your feed.

So, if you’re just building your following, posting frequently will give you better a chance of getting more engagement.

Cornelia: Is there such a thing as too much?

GAMINtraveler: In the beginning, 5-7 times a day is good. You want to cover many time zones and just be out there.

When we started, we would check the popular hashtags in our field for people who had posted in the last few minutes. We would comment and engage with these posts so that the people, who we know are active on the app, would come check out who we are.

It can sound like a lot of work, but like any organic marketing, it’s exponential. You have to put the work in in the beginning.

Cornelia: Can you use stock images or do you have to use your own images?

GAMINtraveler: The first thing you should do is decide on what kind of account you want to have, whether it’s personal or business.

If you’re a blogger, you’ll want to focus more on your personal photos, like a fitness blogger might focus on selfies, and a travel blogger might focus on landscapes.

Decide in the beginning what focus you will have on your account.

What worked for us is that we were very sincere. The caption is a good place to play around.

Cornelia: Should posts in your story be separate from your feed?

GAMINtraveler: Definitely.

In the feed, your photos are usually more highly rated. Most people take a little more time on these images, and in stories, you can be a little more raw.

Stories is a playful side.

They’re a chance to show your personality, and in time, you’ll learn what your viewers want to see.

Cornelia: I’ve noticed the great thing about stories is that when I post something like what I’m reading, people can respond by messaging me on more of a personal level because they feel like they know me.

Whereas your feed is more like a business card. Is it okay to cross-post to Facebook or Twitter?

GAMINtraveler: I think the only challenge is that the hashtag is part of the platform.

If you automatically post on Facebook, all of the hashtags will appear, and it might be a little weird. Sometimes we just go into Facebook and edit those hashtags out after it posts.

You also have to be aware of what voice you use in each of your social media accounts so that you can stick with that.

Cornelia: What about the stories? Would it be redundant to post your Instagram stories to Facebook?

GAMINtraveler: Well, you probably have a different audience on Facebook than you have on Instagram. So, you might have to cater your content to your audience.

Cornelia: That’s a good point. Your audience on each platform comes for a different purpose and from a different place.

Speaking of hashtags, how many are allowed? And how many would you recommend?

GAMINtraveler: You’re allowed 30 hashtags on Instagram. We recommend 27-28 and try to change most of them reflecting whatever picture you post. We usually use a specific 7 or 8 hashtags every time.

And you should put the hashtag in the post. For a while, people were hiding them in the comment section, but that doesn’t seem to be working anymore, so it’s best to just put them in the post.

Cornelia: Is it true that Instagram will shadow ban you if you use too many hashtags too much?

GAMINtraveler: We have heard of this happening to accounts that we were watching, so it’s important to change up your hashtags every time. If you post the same hashtags every time, it makes you look more like a bot than a real person.

We always keep in mind that we don’t know 100% what Instagram is trying to do with the platform. So, there’s not strict rules and it’s not like if you’re shadow banned, you’ll be banned forever. Just try to stick to the rules and change your hashtags up.

Cornelia: I know hashtags are a really important way to not only categorize your posts, but also to be found by new followers. Do you have any practice tips for using hashtags?

GAMINtraveler: When posting, if you use very broad hashtags, it will be hard to gain exposure because you will be so far down the list of posts in that collection. But if you find a good combination of niche and broad hashtags, you will have better chances of being found.

Cornelia: How often do you mix up your hashtags?

GAMINtraveler: About every two weeks. We have a set of 6-7 hashtags that we rotate to make sure that we are hitting our target audience.

Cornelia: Are engagement groups still working?

GAMINtraveler: Yes, they are still working if you engage when posting.

For us, networking is at the heart of our strategy. For example, if you’re in travel and you have a group of fellow travel bloggers and travel accounts, you can all post at the same time and engage with each other to gain each other’s followers.

Cornelia: Can you share how to put together an engagement group?

GAMINtraveler: One of the biggest strategies is to network with big accounts, and what we noticed is that once you posted a new picture, when you get engagement in the first half hour, the more engagement you get, and when you get engagement with accounts with high following, then your accounts get more exposure. It can become viral content.

Start hitting people in the DM’s. Send them an awesome first message like,

Hey, I’m a traveler and I’m trying to build engagement group for accounts for people with 50k follower,” and then you can add yourself as the organizer. People don’t want to be organizers, so it’s up to you start it.

Cornelia: How important is it to be original and not just reuse content from other accounts?

GAMINtraveler: For us, we do a mix.

If you’re a new Instagram user and you don’t have a lot of content, there are many feature pages out there that you can repost. Whatever you do, be intentional and give credit to the right people.

To be honest, in the business accounts we grow, reposting is a big part of the strategy. If you see an account that is growing well, and they’re posting a certain type of content, you just need to copy that style. Repurpose that content. Usually, there’s just a trend.

Cornelia: Do you have to reply to every comment?

GAMINtraveler: The faster you can reply, the better. If you reply in the first fifteen minutes, it makes the post stronger and more active.

Something that travel bloggers have been doing is posting in their stories that they will be posting and the people who comment within the first ten minutes will get a shout out. It’s a great way to promote engagement.

If you comment back quickly, your posts get stronger in the algorithm.

Cornelia: Do you use any tools or apps in your IG strategy?

GAMINtraveler: We do. Schedulers are a very important part of our work. If you can schedule out a few days or weeks in advance, it’s more efficient. Trying to post in the moment every day can be difficult. This way you can schedule a lot at once, and it helps with staying consistent.

Command for Instagram is an app that allows you to see the most popular posts in someone’s account. We would use this research in our field for repurposing content. Recently, I think it’s limited to the last two months, but it’s still useful.

Regram is good for reposting very quickly.

Cornelia: When is the best time to change from a personal account to a business account?

GAMINtraveler: With the new changes in Instagram, right now. So many of the 3rd party tools will be limited to show results. You have to be a business account.

If you want to use your insights, you’ll have to be a business account. And you’ll never know when engagement will be good, so it’s best to take advantage of those tools now.

Cornelia: How do you find top accounts?

GAMINtraveler: Start with hashtags.

The Instagram algorithm continues to grow smarter, and if you start interacting with travel content. In your search, you’ll start seeing all of the viral and trending content in your category.

Cornelia: How important is geotagging?

GAMINtraveler: If you’re posting in travel, it can help with getting reposted and find new followers. For example, if you know in advance you know you’ll be posting about Bali, we will do advanced research and know the top posts in Bali and we will tag them in our posts.

In the stories, we will put the location and hashtag in every story. Even if you’re not there, you can be featured in that town. People in that location can find you easier.

Cornelia: Do you have particular tips or strategies for service-based businesses?

GAMINtraveler: You want to think about the target audience. People will gravitate toward motivational content, but that can become saturated, so if you know the type of people you want to attract, research what kind of content they like.

People can get overwhelmed by focusing too much aesthetics, and while that is important, it’s more important to focus on what is trending in your category. Test a lot in the beginning and if something stops working, use the archive feature so that you keep your insights, but the post is no longer visible in your account.

Cornelia: Any last tips and advice?

GAMINtraveler: Do your research and really look at the growing, popular accounts in your niche.

See what the trends are and follow them. If you want to network with people, check the people who are commenting in the first ten minutes. Reach out to them and in time, you’ll be able to build your own engagement groups. They will likely to be inside your circle.

In the beginning there will be a lot of testing, but you’ll have to find the balance between what works for you and what people are connecting with. Focus on your audience. Find your voice.

_____________________________________________________

If you’ve enjoyed this article, be sure to SUBSCRIBE to this blog to be the first one to get notified of new, awesome posts coming to you weekly ;).

Also, you can get in touch with Rachel and Ruben from GAMINtraveler here: Website – http://www.gamintraveler.com/; Instagram – https://www.instagram.com/gamintraveler/

Finally, if you have a growing Instagram following and you’d like to learn how to optimize it for lead generation and really monetize your following, download our case study of how a client of ours made over $23,000 in just 7 days by utilizing her Instagram following: https://funnelgal.com/freecasestudy

P.s. You might also enjoy reading:

How to use social media and blog posts effectively for online lead generation?

Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

How to get your online business GDPR ready?

Or, in other words, making GDPR sexy again

Last week, my entrepreneur friend Jodi Hoffman and I hopped on a Facebook Live Interview and talked about EVERYTHING GDPR.

When I first heard about this term a few months ago, I was so confused.

GDPR or, General Data Protection Regulation?

I was also confused what this would mean for my business.

As a result, we decided to shed some light on this inside my Facebook Groups Community, Social Media Funnel Hacks, as well because I knew that I couldn’t be the only one feeling this way.

Here is the interview and all the things that we talked about.

Enjoy!

Cornelia: Jodi, thanks for being here!

Can share your story with us and why you’re so passionate about this?

Jodi: Of course!

I’m Jodi Daniels.

I’m based in Atlanta, Georgia in the United States, and I spent a nineteen-year corporate career across four big multi-national companies.

Most recently, I was senior vice president at Bank of America as their digital privacy expert. I left last summer to go out on my own and join the online entrepreneur world where I started my own privacy consulting business.

Since then, I have been knee-deep in GDPR. I feel like I eat, breathe, sleep all things GDPR. I’m getting companies from one person to huge multinational companies ready for GDPR.

Why am I passionate? Because I see so much opportunity, and there’s so much confusion that I really help bring everything I’m doing in my everyday world to the mass online audience.

Cornelia: How about we start with the basics?

GDPR might be completely new to someone. How would you explain it in one to three words?

Jodi: GDPR is all about protecting the EU residents’ personal data.

In a conference a couple weeks ago, I heard from the original drafter of the GDPR, and she said that GDPR is all about giving back the rights to and EU resident over their digital data.

Cornelia: I’m curious. What conference was that?

Jodi: The Global Privacy Summit.

3,500 privacy professionals from around the world congregate in Washington D.C. every year to talk about the latest that is happening in privacy, and as you can imagine, it was GDPR, GDPR, and more GDPR.

Cornelia: So many Europeans are very freaked out about it because it does have an effect on your business—if you’re not becoming GDPR compliant.

Jodi: It really does.

I think it’s important to talk about who this affects.

We define it as protecting an EU resident’s personal data, but what if I’m in the US?

Why should I be focused on GDPR?

And that’s because any company around the world that’s processing that data or targeting that person has to comply.

If I have a website and I use my Facebook pixel set to global, and I lure you to set up for my freebie, I just embarked on GDPR world.

Cornelia: Can you tell us more when it comes to online businesses and what the next best step someone has to do right now to prepare for GDPR?

Jodi: Great question.

The first things that you need to know is what kind of data you have and how you are using it. You can’t write a privacy policy if you don’t know those basics.

And to do that, you have to know the definition of personal data because under GDPR, it’s a little different.

It’s not what a lot of people think: name, email, address, financial information.

It’s also online identifiers.

It’s the Facebook pixel, Google analytics pixel, or any other pixel in cookies that you have on your site like IP address.

All of that is included in the definition of personal data.

Based on that, figure out what you are collecting and who you are using it with, such as an email service provider, an agency, vendors, etc.

Once you have that inventory, then you have to work on communicating what it is you’re doing to the person you have coming to your sites and services.

And that’s where the privacy notice comes in.

A privacy notice is a legal document.

It’s the document that is your communication to the user of what you’re collecting, how you’re using the data, who you’re sharing it with, how you’re protecting it, and how long you’re keeping it for.

GDPR has a number of very specific requirements you’re supposed to have in it.

And other companies have requirements too, such as Facebook and Google.

So, you have to get your privacy notice in order, and you can’t do that until you know what it is you have.

Cornelia: We’ve talked about segmenting your list so you can have a list for your European citizens and have a list for the rest of the world.

Is this something that is recommended right now?

Jodi: The other important part of GDPR is how you use the data.

You can’t just collect it and use it however you want.

You have to have what they call a legal basis to use it. One of the very common ones online is consent to be emailed.

The way we’ve been collecting consent is going to change under GDPR.

The email service providers are getting ready to help everyone to be able to do this from a technological standpoint.  But we have to do our jobs as the users to know how to use these tools.

Everyone is getting geared up to update the tools.

And what that means is— if I have a user from the US, I fall under the US laws, which means I can consent to anything, and I have to be able to let you opt out.

Under GDPR, I also have to let you opt out but you have to opt in.

And the opt in has to meet a bunch specific rules, and one of the very first rules is— it has to be specific, and I can’t have a prechecked box.

So, I can’t just give you my freebie and poof you’re automatically on my list.

As for the segmenting lists, the email service providers are starting to help you figure that out, depending on where your subscribers are from.

And it really depends on your business.

If you think you can separate your global customers like that, you can, but it’s just a lot to think about.

It’s a matter of how sophisticated your business is and how easy or not easy you want to make it.

I think it will be interesting to see how this will influence other areas.

If people get used to the GDPR way, will everyone get used to it and sort of come up stream with it, even if you don’t have to?

Cornelia: The opt-in checkbox is necessary?

Jodi: It’s absolutely necessary!

That’s what the emails service providers are working on.

You have to have that opt-in box.

The email service providers are giving you the tools, but you have to make sure you have the right language in place.

You have to have your privacy notice there, making sure it’s updated properly.

The other thing I think is important to know is that consent is not forever.

If five years from now, I have not opened anything from you, I should not be on your list.

Cornelia: About that consent, we get so many emails anymore that we forget what we signed up for and it usually goes straight into the spam folder.

So, I see this is as a good thing, like tidying out your closet.

Jodi: I agree! I think a lot of people talk about having a really big list, but other people are more into quality lists that are small but convert well and have high engagement.

It’s not always about quantity.

Cornelia: I couldn’t agree more.

Do you have templates with the correct verbiage?

Jodi: Yeah, I have some checklists that you can get from my GDPR Secret Weapon Compliance Kit right here.

I also have a Facebook group, called GDPR 101, where we talk a lot about this.

Cornelia: Can you give us some background on why this whole GDPR thing came about?

Jodi: It’s really interesting.

There’s actually a pre-existing privacy directive in place called the Data Protection Directive from 1995.

But times have changed a little bit as the digital era came around.

They realized that after 20 plus years it was time to update how personal data is being used.

I think a significant amount came from the digital world with advertising, tracking, and everything around email (stalking or not stalking, depending on who you ask).

As I mentioned, the original drafter is all about GDPR giving people back their rights to their digital data.

There are 28 different states in the EU, and they all had their different versions of the Data Protection Directive. And now there is one GDPR.

Each state can enforce it a little different.

And that was one big part, to try and level the playing field.

Fundamentally, if you take away all of the crazy rules and check-boxes, it’s about protecting the rights and freedom of an EU resident.

And this really goes back to WWI and WWII.

Some of those sensitive information areas of data, such as race, ethnicity, sexual orientation, etc. could have some really negative impacts if people were profiled according to that information.

So, they’re trying to protect that privacy as a fundamental right.

When someone signs up for a freebie, it doesn’t always mean they want thirty more emails from your business.

And from a business prospective, it’s different than if you look at it from that person’s perspective; it helps to see what GDPR is all about.

Cornelia: It is really important to put yourself into the shoes of your customers.

There’s a human being behind every email you send, so just a little bit of sensitivity is really important.

Jodi: Exactly.

There’s a person behind that cookie, and that’s why they added that line about personal identifiers.

If you really use all of the technology and tools available, you can tell who “cookie 123” is, and that’s where GDPR is going.

Cornelia: Are there any loopholes?

Jodi: I’m sure there are some loopholes that are going to get figured out.

A lot of this is going to be in how you interpret it.

So, I mentioned you have to have a lawful basis.

The one part where I think you might find some is in “legitimate interest.”

It’s about how a business has to market to get business.

So, a company will say, “I can do all sorts of things to get business,” while the GDPR is saying, “no, that’s not quite what we had in mind.”

That’s where a lot of the gray areas are.

Cornelia: When someone opts in for our freebie, we automatically send them our newsletters, right?

Jodi: You have to add the verbiage so that they understand this.

You have, “Sign up for my freebie,” on your website, and you need that opt-in checkbox there.

It can’t be the way it used to be.

Just like in Facebook groups.

You can’t be asking for people’s email addresses to join groups because you need proof of that consent.

Consent is very complicated.

There are multiple pieces and it’s more than just this one simple form.

One of the pieces is that you can’t condition.

So, the freebie has value and you shouldn’t have to get the marketing to get the freebie.

Cornelia: What about existing subscribers?

Jodi: It applies retroactively. 

If you have met GDPR requirements with your existing list, then you’re okay. Keep emailing.

If you haven’t, then people are doing some re-permission campaigns.

But be careful with that.

Do not email people who have opted-out.

Big companies have gotten in trouble with that. GDPR is in effect now but will be enforced on May 25.

Cornelia: What would be some of the verbiage for that?

Jodi: You can say, “Hey, you’ve been a member, and we’re working on our compliance in GDPR, and we still want you to be part of our community. If you do want to be part of our community, click here.”

You have to get that consent.

They need to take some type of action.

But you have to be careful not to put conditions on that consent or you’re back in the same circle.

It’s a great relationship builder.

Yes, people are likely not to click and your list will get smaller, but the people who do click will be loyal followers who have found values in what you’re doing.

Cornelia: Thank you for sharing that.

It’s a great point.

You have to be careful with compliance partners.

Jodi: If you collect with an email service provider, you’re responsible as a business that who you are working is GDPR compliant.

If the vendor doesn’t figure it out, then you can’t use them.

Cornelia: When you have to confirm an opt-in, you have to click a link, and a lot of people don’t like to do that.

Jodi: The part of getting consent is on you as a business.

And people like the double opt-in because it confirms that it’s from the right person.

GDPR does not require the double opt-in, though Germany does.

It’s an industry best practice and it serves a great purpose because the burden of proof is on you.

Cornelia: Do you have a list of providers who have that double opt-in?

Jodi: All of the main ones that I can think of do: MailChimp, Convertkit, etc.

There’s one other part of GDPR that we haven’t touched on, and it’s called individual rights.

You’ve heard me say that GDPR is about the individual’s right to control their digital footprint, and a part of that is the right to be forgotten and the right to port data.

If I ask you to delete my data, that means to actually delete, not just unsubscribe or opt-out. Delete.

The idea for porting is more for e-commerce or a community where you have machine imported data.

That idea is that your data is yours and you should be able to have it, like a medical record or a Netflix movie record.

The opt-outs become a gray area for people who ask if they can market to people who have opted out on another platform, such as Facebook ad targeting.

Some people will say that opting out of an email doesn’t mean they have opted out on Facebook, while others will say that opting out is opting out, period.

I would say not to do that, that people who opt out don’t want to hear from you and that you should move on.

Cornelia: Have there been any talks about how strong the enforcement is going to be?

Jodi: I think you’ll find May 28, some well-known brands will be in the news again and made an example.

It’s a real law, and people need to take it seriously.

Cornelia: This was very helpful and easy to understand, so thank you!

Jodi: Don’t forget you can get a GDPR checklist from my GDPR Secret Weapon Compliancy Kit.

Also, be sure to check out the GDPR workshop if you’re in for some more in-depth knowledge. It helps businesses become compliant with GDPR without all of the confusing legal jargon. It’s very step-by-step. Limited spots available for that one and you can sign up here: https://corneliapauline–redcloveradvisors.thrivecart.com/gdpr-secret-weapon-workshop/

P.s. You might also enjoy: https://corneliapauline.com/2018/02/09/17-hats-review-powerful-business-app-small-businesses-like/