The main reason why your online business isn’t making any profit and what to do about it.

How to get more traffic?

How to improve the design of my landing page?

How to optimize my lead generation attempts for better conversions?

How to fill-in-the-blank?

I bet you $100 that if you have all of those things in mind and are wondering about all of those things than you have not cracked the code to your online business yet.


Because 99% of the time when a business does not make any sales (and with it, revenue), it is due to unfocused messaging in combination with not targeting the right people for your offer.

So, what needs to happen in order to change this?

(1) Focus on getting clear on your messaging.

(2) Speak to the right audience.

You would be surprised at how many online entrepreneurs and business owners are getting this wrong.

Not only that, they also ridiculously undervalue that messaging and audience-matching aspect that needs to happen for an online business to become profitable.

Instead, they buy into every tool or analyzation app they can find, get a funnel building software, hire a Facebook Ads person, a designer, a social media manager, etc. and expect them to create pure magic.

Don’t get me wrong…

All of these people and professionals are super important and if you are not a specialist in any one of them, you want to look into partnering up and hiring a professional like that.

My main point though is that as the CEO, the business owner of your business, the entrepreneur of your product, it is your main responsibility to listen to your target market and figure out HOW to sell WHAT it is that you are selling.

Because, you see, if you do not have an answer to the previous paragraph on the HOW, the WHAT and the WHO, than you won’t have a successful, thriving business.

You would be surprised though how many business owners and entrepreneurs want to rub off this responsibility on a service provider of theirs when it’s really not.

Service providers are there to provide their expert knowledge and further help you scale up your company in different ways and through different implementations of their skill sets.

I’m arguing though that it is not their responsibility to “fix the core of your business”.

And if the core isn’t working, the rest isn’t working either. Not 100%.

Because when at its core your messaging is off and unclear or, the quality of your product/service is crap or, the fact that you are not selling to the right audience… when all of this is happening, this means that no one could ever fix your business for you.

So, I want to encourage you not to ever shy away from these very basic responsibilities and instead take ownership of your business and brand (in the digital space, especially).

If you are actively in business, you are the person that should understand your audience completely inside and out (as if you could almost read their minds).

Let’s get to the important questions though in regards to what you could do if you’re unclear about all of this.

Well, there are 5 things that might help you:

(1) Are you promoting and talking about your product/service with the BIG DOMINO effect in mind?

What is the BIG DOMINO effect you might ask?

Think of a domino as an objections to your product/service and overall message.

In essence, it’s for you to figure out now which domino of all the dominos is the one that you need to make sure off that if you kick it, ALL of the subsequent other dominos will start falling down too?

If you can do that, you’ve found one of the secrets for online business success.

(2) Focus on the vacation, not the plane ride.

Most business owners and entrepreneurs love to talk about all of the features that they’re able to get from a particular product or service.

Your target audience does not care about that.

They care about the vacation!

In other words, they care about the end result and how it will immediately make their life better.

The plane ride is boring.

Telling them about the awesome vacation is cool.

(3) Positioning.

The way you position yourself and your brand is everything.

Sometimes, a slight shift in how you position yourself, can have a HUGE impact on how your product/service offering is coming across to your target audience.

As a basic positioning statement, this might help:

For [your target audience] who are [fulfilling specific characteristics][your company name] provides the [specific category of buyers] with [competitive advantage] because of [unique value proposition and social proof].

(4) What OST are you known for to your market?

OST means ‘One Simple Thing’.

What OST of the entire breadth of products or services you offer are you most likely known for?

Remember, it has to be simple and memorable.

If you have too many things in mind that you could be known for, you need to dig deeper and figure out the OST.

(5) Context, context, context.

I can’t repeat this enough but if your messaging isn’t sent to the right audience, it’ll feel like spam to whoever gets it.

Think carefully about your target audience’s environment, location, activity and time of day when you deliver your message about your product and service.

Also, depending on the type of platform that you’re sharing your message on (Youtube, Instagram, Facebook, Twitter, a Podcast, Blog, etc.), your target customer/client comes to this platform for a different reason and with a different intention.

Just think of how you use those different platforms yourself and the amount of time you spend on them as well as what type of content you usually consume when getting on the platform… that should give you a very good idea of why your customer/client is on there too.

Depending on that, you have to adjust your messaging to FIT the CONTEXT.

You can read more about this particular point in this other blog post of mine as well:

What are the essentials of a social media strategy?

Finally, if you’re really stuck…

Now, you’ve started to overthink things.

No good.

You need to get away from your laptop and desk for a while, sometimes even a couple of weeks.

You need to give yourself space for new ideas to form or old ideas to confirm themselves.

When you really struggle to pin-point exactly what your message is (the WHAT) and how you’re best delivering it to your ideal audience (the HOW), than the best thing is to step away and let yourself be inspired.


Hope you found this helpful.

P.s. If you feel like you truly need more mentorship and coaching when it comes to this topic, you can hire me as a coach on an hourly basis HERE. I also offer monthly packages. Feel free to CONTACT me for more information.

5 simple yet effective ways to create professional videos from home

Or, how to create videos that stand out?

When it comes to recording videos or even recording yourself on video, most people feel the fear creeping up inside their chest.

It’s an overwhelming process to them and especially a lot of business owners and entrepreneurs, who could really benefit from using more videos throughout their marketing, shy away from it.

My goal with this blog post is to shed some light on the entire video recording process for you and to show you how simple it can be if you are aware of a few ‘shooting rules’ as well as have some basic equipment.

So, here we go:


Having a collection of this basic video recording equipment, will make recording videos so much easier.

So, since gear is where every creation process starts, I wanted to start here and share with you what I personally use and what has worked for me.

When it comes to recording quick videos on the go, I simply use my SAMSUNG S8 phone with its in-built video editor processing tool.

It’s amazing nowadays what smartphones can do and it’s so easy to just capture some footage on the fly with it.

For videos that I record from home, I mostly use a point-and-shoot camera.

I have a DSLR camera. However, I prefer shooting videos for Youtube, Linkedin and other marketing purposes with my Sony Cyber-shot DSC-RX100.

It is SO small, light and quick to use. Moreover, you can guarantee to do a good job setting up the whole setting yourself because the camera allows you to turn the screen of it, so you can see yourself and what you are doing the entire time.

Then, of course, I use a tripod. I got a small one for the table as well as a tall one if I need to move the frame out a bit further.

For lighting purposes at home, I bought this lighting gear package a few years ago and boy, it was one of the best investments I’ve ever made. I highly recommend it.

Having the right kind of background lighting immediately increases the perceived quality of your video.

Finally, audio is key. For audio purposes one of my famous Youtuber friends recommended to me the Zoom H4N PRO Digital Multitrack Recorder. I’ve also had it for years and it never disappoints to deliver the kind of audio recording I’m looking for.

In case using such a recorded, is a bit too complicated for you because you don’t want to have to deal with transferring the file onto your computer – I totally get it – you can use this microphone instead.

You simply plug it into your laptop for improving your audio quality and it does a great job as well.


Regardless of if you do Facebook Lives for your marketing or you pre-record Youtube and/or Linkedin Videos, abiding to these ‘video rules’ can make or break your video and as such, have a direct influence on your viewership.

They are really important and you need to focus on getting them right if you want to create an interesting video.

  • (1) Background, background, background.

Depending on your brand, use the kind of background that fits to it.

I’m personally a book nerd, so I love having my home library in the background of my videos.

So, if you are a solo-entrepreneur, you might use your home office as the background to your videos as well.

If your brand is more colorful, use colorful backgrounds.

Don’t shy away from it.

Test, test and test again. See what works and what your audience responds to.

A good rule of thumb is that if you would be watching the video, does the background look distracting to you or are you still in focus?

That is also an important question to keep in mind.

  • (2) It’s all about that lighting.

We’ve talked about having the right kind of lighting background in the previous section.

Your face always needs to be pointed towards the light source.

However, be sure to not have direct sunlight, for example, or a lamp pointed directly at your face.

This will create really harsh shadows on your face and actually, make you look older.

This awesome graphic by Wistia explains from where you want your lighting sources to come from:

  • (3) Frame.

I’ve found that video views convert the best into engagement when you either position yourself in the exact middle of a frame or,

When you frame yourself onto one third of the frame, kind of like this:

Do you see how in this video, I’m trying to position myself towards the middle of the left arrow.

That’s the kind of framing I am talking about ;).

Again, you’ve got to try it out.

When I record from my home office, in comparison, I noticed that because of my set up, the framing looks cooler if I position myself in the middle like this:

  • (4) Context/Setting.

Now, the setting or context is related to the framing.

Depending on if you choose your home office, a park, walking inside the office space of a co-working building, walking through town, on the beach, etc. depending on all of this, your framing will be influenced by the setting.

If you choose to have an interesting setting or context that you film your video in front of, you can dramatically increase your conversions.

Greece, 2017

However, you have to find what works for you.

Some people love sharing lessons while walking. Other entrepreneurs or business owners would get way too distracted to do that.

You have to figure out what works for you, what resonated great with your audience and than, do more of that.

  • (5) Audio can make or break your video.

I’m the first one to admit that I don’t always have the perfect audio during my videos.

Though, I definitely try because I know how important this is.

Because of that I always take my BOSE headphones with me anywhere because they do a pretty great job at recording some nice audio when I decide to record a video on the fly.

At home, like I mentioned before, I use the Zoom H4n microphone.

It’s a bit more work during the post-production process but it will get you some great results.

And this is now where we are at, during the post production phase.

EDITING (Post-Production)

    Here are my little tricks an tips on how I edit my videos:

    • Increase quality of your audio (decrease background noises) inside iMovie.
    • Cut out all the ‘Ums’ and ‘You knows’ and other time wasters inside iMovie.
    • Add short intro with title to what your video is about.
    • Add some title or, intro music.
    • Enhance the color of the video.
    • Fix the white balance of the video.

    That was pretty much it.

    If you decide to record videos from your smart phones (all the while, keeping my Video Shooting Techniques in mind!), I love to use the app FilmoraGO to edit my videos.

    Otherwise, I edit my videos inside iMovie and after uploading the files onto my computer.

    Last but not least, have fun with it and allow yourself to be creative.

    Finally, be sure to share this article if you’ve found it helpful <4.

    Let’s do this!

    P.s. You might also enjoy:

    Steal My Highest Converting Abandoned Cart Email Sequence

    Reduce abandoned carts of your physical and digital products through this automated email sequence and increase sales by 25%.

    Do you know what is the email sequence that is often times ignored the most but that is SO powerful in terms of your overall sales process?

    It’s the Abandoned Cart sequence.

    This 3-part sequence is definitely one of the most important, automated sequences you need to implement right now if you want to increase sales of your online store, digital course sales, etc.

    So, open up your email automation software and let’s incorporate that abandoned cart sequence for you ;).

    Side note: I personally love using ActiveCampaign as an email provider. You can test ActiveCampaign out for free for 14 days here if you'd like and don't have an email provider yet.


    I’d, furthermore, recommend that you edit the sequence to fit your brand and offering ;).

    So, let’s get started:

    Email #1

    The purpose of this email is to get straight to the point.

    Just address customers’ most frequent concern about your course or service and add a direct link to the order form as a way for them to complete their purchase.

    When to send: ​Between 1 hour and 24 hours after the visitor started the checkout process. No earlier or later than that though!

    Subject line option #1:​ I think you left something.

    Subject line option #2:​ Did you forget something?

    Email body copy:

    Hey [first name]​!

    I noticed you were thinking about purchasing [name of your product]​ but left before completing your order.

    I get it. Life can get busy and maybe your kid woke up from taking a nap or you had to rush to run some errands, etc.

    Many potential customers have been mentioned [most common concern about your product]​.

    That’s why I wanted to reach out to you, just in case you felt that way too.

    I know, I can read minds a bit ;).

    So, I just wanted to let you know that ​!

    If you’re now ready and want to complete your purchase and [unique value proposition of product goes here]​ just click the link below.

    Click here to get [name of your product].

    Should you have any other doubts or questions, I’d be happy to answer them—just reply to this email and I’ll get back to you.

    Looking forward to seeing you inside the program! / Looking forward to working with you. / etc.

    Let’s do this!

    [Your name]

    Email #2

    If your prospect or lead has not purchased after the previous email, we can assume that they might need a little more convincing.

    We’ll tackle that problem by using some social proof in a follow-up email.

    An ideal number of testimonials to send in this email = 3.

    Including screenshots or actual images of the social proof works best (but also include the text because depending on your email marketing software, emails do not always work that well!).

    When to send? ​2 or 3 business days after the previous email.

    Subject line option #1:​ “[Short snippet of customer testimonial]​”

    Subject line option #2:​ What [term you use to describe your customers]​ are saying

    Subject line option #3: That’s what she said.

    Email body copy:

    Hey [first name]​!

    I know you recently considered [investing in / purchasing / joining]​ the [name of your product]​…

    So, I thought I would share some testimonials from our current customers:

    [Testimonial #1]

    [Testimonial #2]

    [Testimonial #3]

    We’ve designed [name of your product]​ with [describe the target audience and their challenges] ​in mind.

    If that sounds like you, I think we can help out!

    Just click here to get [name of your product]

    Let’s do this!

    [Your name]

    P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every single email!

    Email #3

    This is usually the last email in your abandoned-cart sequence. Unless you are ambitious and want to try out more emails – be my guest! Testing is always good.

    Use this particular email as a sort of ‘last attempt’ to get a purchase from the potential prospect/customer/etc. by offering an incentive or a low-risk alternative; this could be a coupon or a trial.

    When to send: 1 additional business day after the previous email #2.

    Subject line option #1 (if you’re offering a coupon):​ How about [discount amount or percent]​ off [name of your product]​?

    Subject line option #2 (if you’re offering a trial):​ Want to test-drive [name of your product]​?

    Etc. The type of urgency and bonus you might want to add depends on your product/service as well as your target audience.

    Email body copy:

    Hi [first name]​!

    I get it!

    Among SO many available [description of your product]​ in [name of your category or industry]​, it can be hard to make a decision about which is right for you.

    I thought I would try to make things easier for you.

    I like simple.

    [Describe your offer/coupon/bonus/etc.]


    Just reply to this email and we’ll have an answer for you.

    Let’s do this!

    [Your name]


    I hope you found this helpful. If you did, be sure to share this blog post with your tribe as well as subscribe to my blog to be the first one to get notified whenever I post something new and cool like this ;).

    Let’s do this!


    How To Get Leads Out Of Facebook™ Groups?

    If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

    In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

    You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

    Let’s dive deeper into how that works!

    If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.


    Because to this day, the best converting traffic is organic traffic.

    Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

    Personally, I’ve never liked sales. I am good at it.

    However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

    Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

    Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

    Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

    Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

    So, let’s talk about how to acquire new business literally for free.

    Let’s focus on building our brands for longevity and not just a quick buck.

    With that being said…

    There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

    (1) You need to become VISIBLE.

    (2) You need to add the right kind of VALUE.

    Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

    At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

    This phenomenon is due to the Facebook™ algorithm.

    The algorithm is smart.

    ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

    As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

    Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

    Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

    They work hard on it, every single day.

    If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

    We are all in this together, especially as online entrepreneurs and business owners.

    Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

    The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

    I still get leads from posts or comments I’ve made last year!

    With that being said, a lot of gurus mention that you just need to ‘add value’.

    Well, what the heck does that really mean and how do you add value correctly?

    This took me months to figure out.

    Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

    (1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

    (2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

    (3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

    (4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

    Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog:
    In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
    So, switch it up, keep things interesting and don’t forget to be consistent ;).
    Let’s do this!
    Be sure to share this blog post if you’ve found it helpful <3.
    P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here:

    Click Here

    5 Ways To Quickly Build Your Community Online Through Storytelling

    I love this topic.

    So, let’s get started right away.

    First of all, I think it’s important to talk about how communities are formed in general?

    Understanding the psychology behind it is as important for growing a community as it is to publish storytelling content for the said community.

    Stanford University’ Social Innovation said it best when they wrote in one of their reviews,

    "It’s about people.
    First and foremost, community is not a place, a building, or an organization; nor is it an exchange of information over the Internet. Community is both a feeling and a set of relationships among people. People form and maintain communities to meet common needs.
    Members of a community have a sense of trust, belonging, safety, and caring for each other. They have an individual and collective sense that they can, as part of that community, influence their environments and each other.
    That treasured feeling of community comes from shared experiences and a sense of—not necessarily the actual experience of—shared history. As a result, people know who is and isn’t part of their community. This feeling is fundamental to human existence."

    Now, let me ask you a very important question:

    What is the NUMBER ONE thing that lets people bond with each other the fastest?

    The answer is a shared common emotional experience.

    And guess how you can create this the best in a digital environment?


    Plato has said it best when he said,

    I would probably alter this quote a bit for the sake of this post and say,

    “Those who tell the most genuine stories online, generate the most engagement on their content and build their communities the fastest.”

    Now, how can you practically go about creating that online community around your business and brand through storytelling?

    Well, here are my best 5 tips for you that I’ve been testing out with numerous clients and students:

    (1) Identify your overall story archetype (or the story archetype of your business brand). Preferably 1.

    What is a story archetype?

    In plain English, a story archetype is simply the kind of transition that happens from beginning to middle to the end of a story.

    Examples of that are:

    • Overcoming An Evil Thing or The Obstacle Archetype: There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant and receive a great reward. Think of movies like Wonder Woman, Star Wars or Braveheart.
    • Rags to Riches: This one is fairly self-explanatory: at the beginning, the main character or hero is insignificant and dismissed by others but something happens to elevate them, revealing them to be exceptional. Think The Ugly Duckling, Aladdin and Superman.
    • The Quest: In the quest, our hero must set out on a long, hazardous journey, and will battle all obstacles until they are triumphant. Think The Lord of the Rings, The Wizard of Oz and Harry Potter.
    • Voyage and Return: While also based on a journey, the Voyage and Return is very different from The Quest. Here, the main character travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home. Think Alice in Wonderland, Finding Nemo and Gulliver’s Travels.
    • Comedy: A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos. Think A Midsummer Night’s Dream, Bridget Jones’ Diary and Some Like It Hot.
    • Tragedy: This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death. Think Macbeth, Romeo and Juliet and Breaking Bad.
    •  Rebirth: Our final plot type, rebirth, sees our hero ‘falling under a dark spell’ – whether this is sleep, sickness or enchantment – before breaking free and being redeemed. Think Sleeping Beauty, Beauty and the Beast and The Secret Garden.

    Does your overall life story resemble a rags to riches story, or rather the one of the seeker of a quest?

    IMPORTANT NOTE: I also strongly want to note that for the sake of building an online community, definitely stir away from the ‘Tragedy’ theme!

    In conclusion, those story archetypes have been the same since the beginning of time, since men first wrote stories in order to collect history.

    Whichever story archetype best fits you and your life in relation to your business/brand, go with that and be consistent throughout your entire marketing.

    (2) Test out which one of the 4 story themes your audience most resonates with when it comes to your brand. Share those more and more with your community to create that unique brand loyalty.

    For a personal brand – or digital influencer – I have found the following 4 story themes to work the best to in terms of building up their communities:

    [A] The family person. Are you a mother, a father, a husband, a wife, etc.?

    The reason why your growing community will be able to relate to this so quickly is that we all have families in one way or another.

    It is something that makes you immediately likable.

    Most of the time, a large part of what it is that we do even depend on our families!

    They are the reasons why we do what we do.

    [B] The Underdog.

    An Underdog can be both your overall story archetype but it can also be a powerful theme you can share with your community online.

    Just watch this video by one of my favorite bands Kodaline.

    What do you notice about it?

    An underdog who has become an underdog through no fault of his own, being brave and standing up to a group of bad people.

    An underdog theme ALWAYS generates an emotional response.

    As a result, it’s a powerful topic to use throughout your branding.

    [C] The Seinfeld Theme.

    The Seinfeld show was one of the greatest and most influential sitcoms ever created.

    Not everyone might share stories about their families online or, talk about their underdog experiences.

    If that is you, the Seinfeld theme is for you.

    What consists of a Seinfeld theme?

    Anything really that a lot of people can relate to that can happen throughout a typical day.

    In other words, it’s a day-to-day experience.

    Here is an example of how a Seinfeld post can look like and how you can generate ROI from it:

    However, if you are the kind of person who feels like they can not come up with something rather general on a day to day basis and pack it in an interesting way, I would probably stir away from choosing this theme as the overarching story theme of your brand.

    The main reason being that in order for this to work and to generate the engagement you need, you need to truly be consistent.

    Whereas with a great Underdog story, for example, you do not need to show up quite that frequently.

    [D] Results and achievements.

    You might think that sharing results and achievements online are equivalent to boasting.

    You could not be more wrong.

    Far from it.

    At least, if you don’t do it every day and only share the important milestones with your tribe ;).

    People love celebrating success with each other, especially your tribe.

    Not only that, they will also see you as an authority figure in that area you’ve achieved a result or success in.

    So, whenever that happens – dang, be sure to share it instantaneously.

    I look forward to seeing it <3.

    Side Note: Speaking of results, you might want to check out this related blog post: 

    (3) Weave your story and your theme consistently into these 5 major content buckets.

    Now that you’ve decided on your overall story archetype AND you know which one of the 4 story themes works the best for your tribe, you are probably wondering what type of content to even post, right?

    Because, even if the content is king, being consistent in your organic marketing approach online is even more important!

    So here is the thing.

    Digital content of any business or company usually falls into any one of these 4 buckets:

    (a) Educational content aka you posting about all the awesome stuff you know.

    (b) Inspirational content aka you sharing a bit more about your underdog story or struggles.

    (c) Funny/humorous content aka you just being your awesome self.

    (d) Controversial content aka your opinions/insights about the industry.

    (4) Create a clear mission statement and a shared common goal for your tribe. 

    There is no community in the world that is a community without a common shared goal.

    Whatever community it is, the one common shared goal is THE ONE THING that holds every one in your tribe together.

    For example, let us look at The Honest company.

    Every customer of their products shares a belief in protecting the natural environment as well as the (little) people. 

    And the company also communicates this shared mission and goal throughout their social media.

    What shared goal and/or mission do you envision for your own community?

    (5) Be sure to have micro funnels in place everywhere to ensure long-term ROI.

    According to the Online Marketing Institute, it takes up to eleven (!) touch points that a customer/client must have with your brand/company before even deciding to do business with you.

    If you know this right now then you really need to go back and look at your entire social media and content strategy.

    In essence, the more strategic calls-to-action you place throughout your content and social media profiles, the more you speed up this process.

    Plus, you’re adding a ton of awesome value to your customer/client along the way and how cool is that, am I right :)?

    We are going to talk more about Social Media Funnels in a later article on this blog so be sure to SUBSCRIBE to it to get notified once the article is published.

    {Btw, see what I did there ;)?!}


    Finally and in everything you do, be consistent in your approach.

    Stay true to who you are and be authentic in how you present yourself online and you will do just fine.

    If you found this article to be helpful, definitely share it with your community, like it and/or let me know in the comments down below.

    Let’s do this!

    17 Hats Review: The MOST Powerful Business App (For Small Businesses Like Yours!)

    This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.
    New here? Be sure to attend our FREE video series for service-based entrepreneurs on how to get high-end clients on Facebook. Register now!

    Your business is going great.

    You’ve started a few months ago and now you have several clients in your client folder and are excited to work with them.

    However, you’re starting to feel really overwhelmed because you are using just a plain old (and sometimes very messy looking excel spreadsheet) to keep track of all your clients all the time.

    You try and keep track of what information you need to get from them as well as when.

    You need to keep track of invoicing and payment plans, etc.

    It’s SO much to think about and that was definitely not something you thought you had to manage better when starting your business.

    After all, when you first start out in your business, you need to focus on sales and getting re-occurring clients by doing an awesome job for them.

    That part never fully stops.

    However and in order to free up even more time so you can focus on sales and service your existing clients better, you need to automate your invoicing and on-boarding process.

    In short, having a process is SO important when wanting to scale up your business!

    Enter the miracle worker that is 17 Hats <3.

    (Psst… already know you want in? Try 17 Hats free for 17 days!)

    What are the benefits of using 17 Hats

    In short, you are going to have everything in ONE place and one place alone.

    Pretty cool, huh?

    This also helps you get way more organized in your business.

    And trust me, if I can get organized (I always think of myself as the creative type who actually has a pretty hard time getting organized lol), so can you ;).

    Of course, there are many more cool features as well, such as:

    Now, one thing should be clear after looking at the features.

    You are going to able to organize a workflow inside 17 Hats which sends out an automated invoice to your client whenever payment is due.

    Also, if you have payment plans in place, you can super easily pre-automate when and after what time frames, an invoice must go out to what client.

    You put in the specifications for that once and benefit from its automation for years to come.

    17 Hats also allowed you to get paid by credit card or the funds from the paid invoices will be deposited straight to your account.

    Next, let me show you another cool feature of 17 Hats my team and I use all the time because it frees up so much time in our day-to-day operations.

    The AUTOMATED client onboarding workflow.

    I don’t know about you, but life can get busy and I’m not the most organized person…

    One part of 17 hats that has been super helpful is the “workflows”.

    A workflow is basically the process you take clients through, everything from sending the initial quote to delivery and ongoing maintenance.

    While every client is unique and special in their own way, the process tends to be similar when I’m on a roll.

    What I did is I looked at my latest client and created a workflow in 17 Hats from the emails, agreements, invoices, questionnaires I sent as well all the emails I should have sent to keep them up to date.

    A workflow in 17 hats is something you set up once and when you trigger that workflow for a new project, it pre-populates the templates you set up for your email, agreements, invoices, questionnaires and progress emails.

    Now for each stage in the process, you’ll be notified to review the template for that stage and make adjustments to customize it for the new customer), then it gets sent out after your approval and gets marked as complete and the next step is triggered for review and action.

    I have found that this not only makes your life easier but creates the space to hire a project manager much much easier.

    The final product pretty much looks something like this:

    In conclusion

    I ended up waiting way too long before starting to automate my invoicing and client onboarding process.

    As a result, it directly hurt my business because I was not able to scale up as fast as I could have been.

    So, I would really encourage you that even if you end up for whatever reason (although, I can not see why 😉 ), not using 17 Hats, to definitely figure out some other process that you can implement and automate.

    After all, we want to run smart businesses and not have our business run us. Right?

    If you found this article to be helpful, be sure to like and share it with your community. If you have any questions or are already using 17 Hats and are loving it, just let me know in the comments section down below.


    You might also find this article helpful:

    How a little plugin extension increased our purchase conversion rates by 32%.

    3 Easy Yet Dangerously Effective Content Brainstorming Techniques

    My 3 easy-to-follow brainstorming techniques I use to come up with new content all the time.

    You probably know that in order to build any tribe or community online, the one thing you need to be is,


    Puh, glad we got that out of the way ;).

    Now, the second thing you need to do is:

    Create unique, interesting and valuable content for your right audience.

    You might be the kind of person who got the consistency-thing down.

    Going to the gym regularly, watching what you eat, reserving enough time to spend with your kids, these are all things that if you set your mind on, you’re going to follow through with.

    Posting regularly on social media in order to increase your impact and income online?

    You’ve set your mind on it and you want to do so.

    However, you struggle with what the heck to post.

    It can get quite draining to try and think of new original content to post every single day.

    Hence, I wanted to share a few of my best-kept secrets with you.

    There’s a science and a reason behind why people often times refer to me as a ‘content creation terminator’ ;).

    1. Reserve specific times and days during the week and month where you focus on creating content in any shape or form.

    We all have a very specific biorhythm that is innate to us.

    For me, I love creating content mainly in the early morning and at night.

    Don’t ask me why. I’ve just figured those times out for myself and they work for me.

    During the creation hours as I like to call them, I make sure to turn off all distractions.

    I just want to be able to focus on writing or shooting videos.

    What are those times for you that you feel like you are most inspired and creative?

    Also, it’s okay to only have 2 or 3 days a week where you create content.

    Take the rest of the time off.

    You need time to recharge and come up with new ideas.

    We all do.

    2. The Dynamic 10.

    This is a very cool technique for brainstorming content in case you feel like you have some form of writer’s block.

    How does it work?


    Turn on the stop-watch to exactly 60 seconds.

    Within those 60 seconds, you are going to have to come up with 10 topics in your field or industry of choice that you operate your business in that might be of interest to your audience.

    Let’s take content marketing, for example.

    Here would be my current 10 that come to mind (and yes, I’m totally tracking my time right now because you need to create that urgency factor in order for the brain to kick into high gear!):

    MY DYNAMIC 10:

    Feel free to also jot them down in your notebook or use an electronic list.

    Whatever resonates better with you – do that.

    Ready? Set. Go!

    3. The Bubble Phase

    Yes, I totally call this the bubble phase.

    Now, I want you to look at your DYNAMIC 10 and pick 1 topic.

    The first one that sticks out to you from that list you’ve just created.

    Circle or highlight it.

    Then, pick a new page.

    And start bubbling ideas around it.

    This can look like this:

    At one point you’re going to come up with a very interesting and dynamic topic.

    Most of the time, I find myself coming up with a headline that way as well as having a basic outline of the content of the content itself.

    It also helped me craft pretty awesome posts that my audience loves and that were picked up by major digital publications, such as this article:

    How can I realistically make $100k online in 12 months?

    Pretty cool, huh?

    And more importantly, it works every time.

    Happy creating!


    If you found this article helpful, be sure to let me know in the comments down below and/or share it with your friends ;).

    10 Simple Ways To Create Content That Breeds Connection – Aka Engaging Content

    Writing Engaging Content Is the Swiss Army Knife of Content Marketing.

    If you are one of those online business owners who continues to produce content but no one is noticing it, then your content might suck.

    I know, I know, that sounds harsh.

    But hear me out on this and I’m going to make sure to make this blog post worth your while ;).

    However, I needed to say it.

    So many entrepreneurs and business owners continuously ask me how to make their content more engaging.

    That is why I decided, to put together my 10 BEST WAYS to create content that breeds connection.

    Without further ado, here they are:


    (1) The headline needs to be an attention grabber.

    Your content needs to be attention grabbing.

    Especially, the first headline.

    You can have the best piece of content but if your first few lines at the beginning of the content are not engaging and grabbing the attention of your reader, no one is going to read the rest.

    In case you would like to learn a bit more on how you can improve your content headlines, Copyblogger has a great article full of tips here:

    Afterwards, continue to ask yourself – always – if your content:

    Would I stop doing what I was doing and click on this post?

    Does it communicate the right value to the right kinds of people? 

    Does my content serve a clear purpose?

    If you make sure you can answer all of these three questions with a big, “YES!” before publishing your next content piece, you are one more step in the right direction of making your content work for you.


    (2) Talk TO them.

    Have you ever noticed how much content out there just talks AT us instead of TO us?

    There is a major difference right there.

    Having the writer of a piece of content talk AT me, almost makes me feel like being back in college.

    Though, not only that, it also is a bit predictable.

    The writer is playing it safe.

    How to change that?

    Well, you can do it like I am doing it right now. I’m literally imagining you, sitting right across from me, sipping on an Espresso as well (or whatever other type of coffee drink you prefer) while I am having this CONVERSATION with you about content.

    I am talking TO you and not at you.

    See the difference?

    You can find more tips on this particular point, in this article:

    The 10 Golden Rules For Creating Ridiculously Good Content Online.


    (3) Imperfections are endearing.

    Imperfection makes you human.

    People can relate to that.

    Don’t think you have to appear as if you always have it together.

    That actually turns people off.

    Instead, work on sharing sometimes the not-so-nice things about your business or day that might be happening to you.

    Careful though, you never want to sound negative, whinie or complain. This is just to share a glimpse into your life that might not be all perfect.

    Think about any influencer out there that you know and how they do the same?

    If it is about missing a flight to get to a conference, having a car tire blow up, a laptop stops working, etc.

    This is what makes life, life.

    People want to feel this from you so they can relate to your digital persona.


    (4) Inject your content with heart.

    People can tell if you’re being fake.

    They can’t always pinpoint exactly how you might be fake but your audience has an innate sense for it.

    The same goes for authenticity and vulnerability.

    Your audience can feel it.

    Great content has almost like a beating, living heart to it.

    An emotion.

    The more you improve your skills by writing content daily, the better you get at faster crafting that emotional connection to your audience and getting them to react.


    (5) Hello story structure!

    You’ve probably heard that every good story that has ever been written has:

    A beginning.

    A middle.

    And an end.

    There’s no way around it.

    It’s as natural of a progression as life itself is with birth, life and death.

    As a result and even, if you decide to break any other rule out there.

    You want to follow this one rule at least.

    Every piece of content (no matter how long or short) should have a killer intro, a great and catchy body and a smart conclusion.

    Start writing ;).



    (6) Entertain.

    Whenever I write content, I constantly ask myself how to make this more ‘different‘.

    How to even make it a bit weird?

    Not in a weird sense ;).

    But, in a way that makes people stop and get curious.

    I like to inspire curiosity through my work online and on different media platforms.

    I encourage you to do the same.

    There is such a pure joy in entertaining a person through the kind of content you create.

    Oh, and don’t think it has to be crazy or over-the-top.

    It can be very subtle.

    In the way, you structure your sentences (just like I am doing here to get a point across ^^).

    Or, in the way you connect an image with your text.

    How you switch off locations for your video or try and dance before going on a Facebook Live.

    Whatever it is, don’t be afraid to be bold and daring.


    (7) Look at the numbers.

    Now this one’s going to be a hard one to swallow if you see yourself as a total creative (a bit like me *I admit it*).

    But – chances are – that if you’re reading this blog article right now, you are in the content creation business for a reason.

    You are either looking to increase your visibility for yourself or for your business online.

    You seek to establish yourself as an expert.

    You want to share your wealth of knowledge and serve your audience at a larger scale.

    Whatever it is, understand that you have to still look at the numbers.

    Now, what do I really mean by that?

    I am referring to looking at statistics.

    For example, if you run a Facebook Group (like I do and you can request free access to join mine here), you want to regularly (I’d recommend even daily at the beginning) to look at ‘GROUP INSIGHTS’.


    There, you will find when and on what days your audience engages with your posts the most.

    You can find similar analytics and data insight options for all kinds of different other social media distribution channels.

    The numbers will teach you what often times your ego wont allow you to accept.

    That some posts simply always perform better with your audience than others.

    Dissect what works.

    Do more of that and you’re going to do just fine.


    (8) Stop looking for answers.

    There are so many entrepreneurs, business owners and aspiring influencers out there who are trying to get information from other influencers and successful business owners and entrepreneurs about what type of content distribution works for them.

    I say, screw that!

    Yes, of course, analyze your heroes and sheroes and see, if you can’t find commonalities between the work that they put out there, specifically in terms of the content they publish.

    However, at one point, you just have to jump out of the airplane and trust that your parachute will open.

    Because, it will!

    As long as you follow all of my other steps in this article, you are going to be fine.

    At one point, you just have to do it and you can not wait for anyone else to do it for you.

    You are in control of how you are being perceived online.

    A big part of how you are being perceived online is through the content you produce on a regular basis.

    Stop waiting and trying to get answers from coaches, influencers, etc. about when and how and what you should post.

    I’ve always been a fan of, “Just do it.”

    {Shoedog, anyone?!}


    (9) The over-thinker.

    You are still with me at this point.

    However, a tiny part at the left corner of your heart still whispers to you,

    “I just don’t know what to write about most of the time!”

    Well, dear reader, at this point I recommend visiting the content sourcing platform,

    You can search for any keyword you like.

    For example, I love looking for “news,” “small business,” “entrepreneurship,” “marketing,” and a few more.

    Depending on your industry, these will vary a bunch.

    What is going to stay the same is that you now have access to a database that will show you the most trending and engaging topics on the world wide web as of that moment you hit enter on that search term.

    Have fun and don’t forget to create and not just consume.


    (10) Serve on a massive level.

    Don’t just half-ass it.

    Don’t just have that attitude that things are just going to come to you.

    Sure, the law of attraction is important.

    However, it is not if you let the control over your life go to that believe.

    You are the creator of your life.

    Just as you are the creator of your content.

    Put your whole heart into your content.

    Serve people on a massive level that they have never seen from you before.

    Then, do it again.

    And again.

    That’s the kind of attitude I am talking about.


    If you are ready to crank up that content game say, “HECK YES!” in the comments down below and let’s disrupt the digital world. 

    How to use social media and blog posts effectively for online lead generation?

    Today’s topic: How to use social media and blog posts effectively for online lead generation and to increase engagement?

    How to use social media and blog posts effectively for online lead generation and to increase engagement

    The short answer:

    It all comes down to the kind of story you tell. 

    Our whole lives consist of an accumulation of thousands upon thousands of unique stories.

    To me, this is the most fascinating aspect of human experience.

    The second most insightful aspect we can get about life itself is to read stories of other people.


    They are able to relate to you based on what glimpses into your life and business you give them.

    For example, look at the image that my husband took of me a couple of years ago.

    What comes to mind?

    What is the kind of story this image tells?

    Most people probably immediately get a sense that I’m the kinda gal that loves the beach, the smell and sight of the ocean, the feeling of the warmth of the sun on my skin.

    I’m not looking at the camera, instead I’m looking at the sea.

    This creates a certain interesting effect because you could possibly imagine yourself standing in this picture instead of me – dreaming, planning, enjoying life.

    Depending on the kind of caption I add to this post (and this can be an Instagram post or a blog post such as this ;), etc.), the story of the image can slightly change.

    Every form of medium that we use to publish out content online – videos, photographs, written content, more formal articles, podcasts, etc. – they all have a certain storytelling element to them.


    This was the first part of any content marketing strategy I needed you to understand.

    Now, let’s get to the second part.

    Especially if you are a business owner and entrepreneur such as myself, you want your content to have a purpose.

    There is one formula that I live by.

    This formula is:

    Your passion and talent + How you can serve or help people = YOUR CONTENT

    What do I want to say with that?

    In order to be able to even start to increase the engagement of your content (on any platform!) as well as start using your social media accounts or blog for lead generation, your content must be FOCUSED.

    You understood that it has to have a story-telling element to it.

    However, your content must also do two more things.

    Every post should answer these two questions:

    (1) What problem am I solving for my audience?

    (2) What is the takeaway my audience can take away from this post?

    Of course, to be able to create focused content and continuously answer these two questions throughout your distribution, you have to know WHO you are talking to (aka, your ideal customer/client).

    In other words, make sure you hit your target.

    The most straight-forward way to use your blog posts for lead generation is to add subtle and appropriate calls-to-action about two to three times throughout your blog article (a pop up window counts as one as well here).

    OR, you can also add a direct call-to-action towards the end of the article.

    Read on to see how I am doing it right here in this blog article to experience it first hand ;).

    The follow-up

    Most beginning business owners or entrepreneurs forget this but having different calls-to-action throughout your blog article is not enough.

    You also need to put an automated email sequence in place.

    After all, think about how excited your new lead is to have found you.

    However, all the hear from you in the weeks to come are crickets chirping.

    They feel a bit confused and also ignored.

    I am sure you do not want your leads to feel this way so after choosing an email marketing software (such as ActiveCampaign, for example), you want to make sure to have an automated email sequence in place.

    This automated sequence helps you in particular to CONTROL the kind of stories your audience is first reading about you.

    How are you presenting yourself?

    How are you welcoming them to your world?

    What value are they going to be receiving from you?

    Next, add them to your regular newsletter because now, they have a better idea of what to expect and ideally, have become fans of yours.

    Social Media Lead Generation

    When it comes to your social media strategy, the first thing you want to make sure to implement right now is to add an url to a lead generation or opt-in page in place of a standard website url.

    Again, make sure the type of freebie you are offering actually matches with your audience’s interests and solves ONE pain point for them.

    For example, when you look at my Instagram, I have my most current lead generation magnet in the url real estate of my bio:

    I mention this blog in the cute banner image that I use for my Facebook Group, Social Media Funnel Hacks.

    Once a member clicks on the banner image, I’ll make it easy for them and include the clickable blog website link ;).

    Side Note: In case you would like to learn more about how else you can use social media for lead generation, you might find this article helpful as well:

    How to channel more clients through your social media efforts?

    In case you do not know how or what to use to create such a lead magnet or also called an opt-in funnel, my team and I use the funnel building software Clickfunnels. You can test it out for free HERE for 14 days to see if you like it ;).


    The next tip that I want to give you in terms of engagement is a very important one.

    It is the ONE THING that drives up engagement more than anything else you can do.

    And that thing is,


    Regardless which social media platform (for example, Facebook, Youtube, Instagram) you want to be active on, you have to be consistent.

    Consistency instills trust.

    Make a decision how many times a week you would like to post and stick to your commitment you have made to your audience.

    No one engages with my content and I still get no leads.

    If this is the case and you have been doing all of the other steps I outlined throughout this blog post, you have to go back to square one and re-evaluate your unique value proposition and your positioning in your market.

    This goes back to WHAT kind of story, as well as HOW you tell it to your audience.

    It is the way you position yourself while at the same time setting yourself apart that is going to make all the difference.

    Don’t be afraid to be creative.

    Don’t be afraid to be bold.

    Don’t be afraid to test out different things. 

    If there is one thing your audience loves, it is to be entertained (as well as educated if you are a business owner and entrepreneur).


    Now, I hope that you found this article helpful. If you feel like you want more guidance and coaching, navigating the waters of digital marketing, I have TWO more spots open in my 3-month 1:1 intensive coaching program, “Jumpstart Your Online Business”. 

    For more info, shoot me an email after you’ve finished reading this blog post: 

    Be sure to include: (1) What you are currently struggling with? And, (2) Where you see yourself in 3 months from now? I look forward to talking to you <3.

    Let’s do this!

    ~ Cornelia Pauline

    How to make money with my digital content (Part 1)?

    Throughout this article, I want to focus on how you can potentially start making money off of your digital content.

    This is part one of a two-part blog series.

    Throughout this article, I am going to assume that you are already consistently putting content out there throughout one or more of the following major content distribution platforms:

    + Social Media Platforms (Twitter, Facebook, Facebook Group, Instagram, Linkedin, Quora, etc.)

    + Blog

    + Podcast

    + Video

    + Major publication (such as Forbes, Huffington Post, etc.)

    Consistency is THE most important factor when it comes to building up your online tribe.

    Now, after you have put in the work and build up a certain influence on any one (or more than one) of the above distribution channels, how are you going about potentially monetizing your influence?

    You are probably already aware of that but people that follow you and engage with your posts, are curious what kind of products and services you are using as well as how you have potentially built your influence.

    As such, you can make money from your day-to-day digital content in a variety of ways:


    Let’s say you post a new post on Instagram about a product or write a blog post, record a Youtube video about a book review of a specific book on Amazon.

    Amazon allows you to become an affiliate for them and get a percentage off the sales price when someone decided to go check out the product off of your content post and actually ends up buying it.

    For instance, if you click on the ‘RESOURCES‘ section of my blog, you will see a list of products/softwares that I personally use and that will allow you to go check them out as well.

    For referring them so to speak and by you clicking on the link, I have the potential to earn an affiliate commission.


    Say you have a highly engaged, big social media audience on any one social media platform, or you have a lot of episode downloads of your podcast or views of your blog.

    You have spent years building up your influence and are always creating and posting content daily.

    Now, you can make money through sponsorships because companies and brands want to pay you to advertise their products to your audience.

    The fashion blogger, Ciara Ferragni is literally making millions from that.

    Not only that, her popularity has allowed her to launch her own line of high-end shoes as well as other highly successful ventures.

    The different pricing of what companies and brands are willing to pay you for promoting any one of their products varies greatly.

    It can simply start by you receiving free products.

    Celebrity influencers such as Selena Gomez end up making more like $550,000 per post (Source: Adweek).

    In case you’d like to learn more about the possibilities, here is another great article on the top paid Instagram accounts in terms of sponsorships:

    Everything in between is game and your profit will depend heavily on the kind of engaged tribe you have as well as your negotiation skills.

    (3) eCOMMERCE.

    Yep, you can monetize your content pretty much everywhere if you have your own line of products, if you have a drop-shipping business or anything else related to eCommerce.

    Take, for example, the Instagram account #BossBabe. The founder of it, Natalie Ellis, has also her own line of physical products in addition to digital courses.

    And this brings me to the next way you can monetize your following…


    Say you are a photographer and your audience on Instagram or Facebook keeps asking you how you edit your pictures because they always look so dang good.

    Well, guess what?

    Now you have an idea of what kind of digital program your audience or tribe might potentially want to invest in.

    You have the tools. They want the knowledge.

    Now, you can conduct a bit more market research on creating an editing course or a membership site for aspiring photographers in a particular niche, etc.

    Pretty cool, huh?


    Chances are that if you are producing content online, you are producing it on a particular subject – whatever that subject might be.

    Think vegan food recipes, wedding photography tips, fitness instructor, hacks on getting published as a fiction author, interior design tricks, how to sell houses, how to improve your finances, you name it.

    There is one very important thing that happens when you produce any type of content on a consistent basis, you slowely establish yourself as a premier expert in that field you are publishing content on.

    People pay experts.

    If it is through coaching, consulting or providing a particular service.

    The sky is the limit. Just test it out ;). What do you have to loose?

    As long as you are authentic and open in your approach with your tribe, only good things will come of it.


    Now, I would love to hear from you, what has been the most creative or weird idea you have learned that someone is using to monetize their digital content?

    P.s.: Stay tuned for Part 2 of this blog post where I am going to be diving into how to structure your content posts to get more engagement so you can be sure to make money from them down the road.