The main reason why your online business isn’t making any profit and what to do about it.

How to get more traffic?

How to improve the design of my landing page?

How to optimize my lead generation attempts for better conversions?

How to fill-in-the-blank?

I bet you $100 that if you have all of those things in mind and are wondering about all of those things than you have not cracked the code to your online business yet.

Why?

Because 99% of the time when a business does not make any sales (and with it, revenue), it is due to unfocused messaging in combination with not targeting the right people for your offer.

So, what needs to happen in order to change this?

(1) Focus on getting clear on your messaging.

(2) Speak to the right audience.

You would be surprised at how many online entrepreneurs and business owners are getting this wrong.

Not only that, they also ridiculously undervalue that messaging and audience-matching aspect that needs to happen for an online business to become profitable.

Instead, they buy into every tool or analyzation app they can find, get a funnel building software, hire a Facebook Ads person, a designer, a social media manager, etc. and expect them to create pure magic.

Don’t get me wrong…

All of these people and professionals are super important and if you are not a specialist in any one of them, you want to look into partnering up and hiring a professional like that.

My main point though is that as the CEO, the business owner of your business, the entrepreneur of your product, it is your main responsibility to listen to your target market and figure out HOW to sell WHAT it is that you are selling.

Because, you see, if you do not have an answer to the previous paragraph on the HOW, the WHAT and the WHO, than you won’t have a successful, thriving business.

You would be surprised though how many business owners and entrepreneurs want to rub off this responsibility on a service provider of theirs when it’s really not.

Service providers are there to provide their expert knowledge and further help you scale up your company in different ways and through different implementations of their skill sets.

I’m arguing though that it is not their responsibility to “fix the core of your business”.

And if the core isn’t working, the rest isn’t working either. Not 100%.

Because when at its core your messaging is off and unclear or, the quality of your product/service is crap or, the fact that you are not selling to the right audience… when all of this is happening, this means that no one could ever fix your business for you.

So, I want to encourage you not to ever shy away from these very basic responsibilities and instead take ownership of your business and brand (in the digital space, especially).

If you are actively in business, you are the person that should understand your audience completely inside and out (as if you could almost read their minds).

Let’s get to the important questions though in regards to what you could do if you’re unclear about all of this.

Well, there are 5 things that might help you:

(1) Are you promoting and talking about your product/service with the BIG DOMINO effect in mind?

What is the BIG DOMINO effect you might ask?

Think of a domino as an objections to your product/service and overall message.

In essence, it’s for you to figure out now which domino of all the dominos is the one that you need to make sure off that if you kick it, ALL of the subsequent other dominos will start falling down too?

If you can do that, you’ve found one of the secrets for online business success.

(2) Focus on the vacation, not the plane ride.

Most business owners and entrepreneurs love to talk about all of the features that they’re able to get from a particular product or service.

Your target audience does not care about that.

They care about the vacation!

In other words, they care about the end result and how it will immediately make their life better.

The plane ride is boring.

Telling them about the awesome vacation is cool.

(3) Positioning.

The way you position yourself and your brand is everything.

Sometimes, a slight shift in how you position yourself, can have a HUGE impact on how your product/service offering is coming across to your target audience.

As a basic positioning statement, this might help:

For [your target audience] who are [fulfilling specific characteristics][your company name] provides the [specific category of buyers] with [competitive advantage] because of [unique value proposition and social proof].

(4) What OST are you known for to your market?

OST means ‘One Simple Thing’.

What OST of the entire breadth of products or services you offer are you most likely known for?

Remember, it has to be simple and memorable.

If you have too many things in mind that you could be known for, you need to dig deeper and figure out the OST.

(5) Context, context, context.

I can’t repeat this enough but if your messaging isn’t sent to the right audience, it’ll feel like spam to whoever gets it.

Think carefully about your target audience’s environment, location, activity and time of day when you deliver your message about your product and service.

Also, depending on the type of platform that you’re sharing your message on (Youtube, Instagram, Facebook, Twitter, a Podcast, Blog, etc.), your target customer/client comes to this platform for a different reason and with a different intention.

Just think of how you use those different platforms yourself and the amount of time you spend on them as well as what type of content you usually consume when getting on the platform… that should give you a very good idea of why your customer/client is on there too.

Depending on that, you have to adjust your messaging to FIT the CONTEXT.

You can read more about this particular point in this other blog post of mine as well:

What are the essentials of a social media strategy?

Finally, if you’re really stuck…

Now, you’ve started to overthink things.

No good.

You need to get away from your laptop and desk for a while, sometimes even a couple of weeks.

You need to give yourself space for new ideas to form or old ideas to confirm themselves.

When you really struggle to pin-point exactly what your message is (the WHAT) and how you’re best delivering it to your ideal audience (the HOW), than the best thing is to step away and let yourself be inspired.

 

Hope you found this helpful.

P.s. If you feel like you truly need more mentorship and coaching when it comes to this topic, you can hire me as a coach on an hourly basis HERE. I also offer monthly packages. Feel free to CONTACT me for more information.

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

26 Products In My Carry-On I Can’t Travel Without

Or, the art of packing your hand luggage.

One of the coolest things about being an online business owner is that you can meet up in real life with the cool peeps you interact with online on a daily or regular basis, at industry conferences around the world.

Today, I came back from Orlando, Florida, where I attended the Funnel Hacking Live Conference #fhl2018 .

Most people actually don’t know this about me but I’m very systematic and organized when it comes to preparing for a trip. I’m a PRO at packing and made an art out of it.

It probably started when I was just eighteen years old and decided to attend university in Hawaii. I needed to move my ENTIRE life from Austria to the U.S. at that time.

Ever since then, I’ve flown SO many times internationally as well as domestically that I’ve really perfected my packing.

Today, I wanted to share my carry-on list with you and hope you’ll find it helpful.

NOTE: The things I carry with me vary a little bit depending on the purpose of the trip. However, the things I'm listing here will ensure you have a nice and relaxing flight while being prepared for all sorts of events during a flight.

One of the most important things is what you bring with you into the cabin.

& Depending on the things you carry with you, it can make or break your flight experience. Trust me.

I’ve flown about 18 times alone last year, so here’s my secret to packing my carry-on and that will ensure you an enjoyable flight experience.

Smartphone

I currently use the Samsung Galaxy s8. On my phone, I have downloaded my favorite podcasts, a couple of audiobooks as well as several music playlists.

Depending on what you like to listen to or watch, just do you ;).

Laptop

Of course, as an online business owner and entrepreneur I can never forget my laptop. Having access to my laptop is my livelihood.

A book for entertainment

You never know when the board computer of an aircraft won’t work or if your computer decides to stop working suddenly.

Yes, all of those things have happened before to me.

As a result and as to not go crazy out of boredom on a long-distance flight, I always bring a good book with me.

For fiction, I recommend A Nightingale by Kristin Hannah in case you haven’t read it thus far.

For non-fiction, I recommend The E-Myth by Michael Gerber.

Headphones

I never liked the fairly cheap airline headphones that the stewardesses usually provide you with. Instead, I love bringing my BOSE headphones on short-distance flights as well as my larger BOSE noise-cancellation headphones on long-distance flights.

Notebook

I love finding unique and purposeful notebooks such as the one in the video (which is sold out I just saw) or this one on Etsy:

Something to write with

The pens by the company Kyinflose are great. You can find them here.

Mints

Altoids are great (or any other sugar-free mints) or plain old simple chewing gum works too ;).

And in case you didn’t know, here is an interesting read on relieving air pressure when traveling in combination with chewing gum.

Pain-Reliever

Due to the air pressure on a long-distance flight I sometimes (if rarely) get headaches. Ibuprofen is my go-to pain killer for that or, for whatever unplanned occurrence.

Lip-balm

Organic lib balm is awesome and helps to keep your lips moist and shiny. My favorite one is the one from H for Love.

Mouth Hygiene 

Toothbrush, toothpaste and mouth wash are something that never miss from my carry-on luggage. Ever since getting Invisalign, I’ve totally gotten into the habit of brushing my teeth after each meal that I consume. And, it helps to keep my teeth nice and white as well ;).

Essential Oil

Lavender oil calms you down if you simply rub a tiny bit right underneath your nose and in the middle of the forehead. It also helps to fall asleep. In case you don’t like the smell of Lavender Oil but rather prefer a different smell, go ahead and take that one with you.

Deodorant

For some odd reason, I personally love the earthy smells that men’s deodorants have. As a result, I use any of the Old Spice deodorants.

Moisturizing Facial Spray

This is SO refreshing if you do that. A little tip of mine ;). I love the beauty elixir spray by Caudalie. I use it a lot throughout the flight and it immediately makes me feel as if I was sitting in a fresh-smelling forest, rather than in an often times stuffy plane.

Nail-file

In case you don’t do Gel Nails when getting ready for a conference or before leaving for vacation, I’d highly recommend brining a nail file. My favorites are the ones by MAKARTT.

Lady Products

Even if you don’t have your period during the time that you’re traveling, bring a few extra pads regardless. Once, when I was flying, my seat neighbor desperately needed some and I was able to provide her with some.

So, if you carry them with you, you’re always prepared to not only help yourself but a fellow lady out as well ;). The Menstrual pads that I recommend are the ones by RAEL. They are great and I’m happy to see that lady products are actually being made of better, non-toxic materials now.

Floss

In case little leftover crumbs from the airplane food get stuck in your teeth, floss will be the solution.

Eye drops

Eye drops are particularly helpful during a long-distance flight. I always get irritation in my eyes after long-distance flights. So, in order to not look like a red-eyed demon or something like that, I always make sure to carry eye drops with me.

Neosporin

You cut yourself sometimes or get blisters from your shoes. It happens. That’s why I always have one emergency tube of Neosporin with me.

Hair band

If you’re a woman and have hair that’s longer than past your shoulder, carrying a couple of extra hair bands with you can help a lot. I like these ones because they are super cute.

Perfume

I’m pretty European when it comes to certain things and so, I always carry some form of perfume with me. When I travel I usually like perfume roller balls or small travel sizes. In case you can’t get some samples from your local Sephora, I recommend the Pre De Provence Rollerball.

Tweezer

As a gal, you never know when you see a little hair somewhere along your brow lines (or in between your nose) that’s not exactly where it should be. A tweezer is here to help. My favorites are certainly the tweezers by Revlon.

Hair brush or comb

My hair can get pretty knotted up after a flight if I don’t brush it out right after we arrive at my destination airport. It’s probably because I like to leave it open since it is more comfortable.

In order to look all neat and tidy when I arrive at my destination, I like to comb through my hair with a comb or hair brush I carry with me. It can make such a difference.

I particularly love this Boar bristle hair brush and comb set here.

Moisturizing Cream

My absolute all-time favorite, light-weight flight moisturizing cream is the one by Dr. LJH. It’s by far the best cream I’ve ever used (particularly for the price as well). You can get it here.

Copyright by Shiptohome

Mascara

Ideally, I only put on Mascara when I get off the plane (unless I’m coming from the conference or a business meeting).

The Mascara of my choice is DIOR’s Diorshow Iconic. It’s the sexiest mascara ever by far.

Lipstick

Once we land, I’ll stop by the restroom real quick and apply a layer of lipstick. The European in me feels totally put together and ready to take on the world as long as I wear lipstick.

My current favorite one is also by DIOR ADDICT and the color of my choice is Sauvage (as you can see in my video).

Concealer

Finally, having a concealer in your purse always proves to be helpful. Especially, during busy business trips, I tend to sometimes break out because of the lack of sleep and excitement.

So, guess which brand of concealer I use? That’s right. It’s by DIOR again and is the Diorskin Forever Undercover Waterproof Concealer in Light Beige. I’m currently a huge fan of their products.

And that was it! This was my list. I hope that you found it helpful. If so, be sure to share this blog post and let me know in the comments down below which products in your carry-on you can’t travel without. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

5 simple yet effective ways to create professional videos from home

Or, how to create videos that stand out?

When it comes to recording videos or even recording yourself on video, most people feel the fear creeping up inside their chest.

It’s an overwhelming process to them and especially a lot of business owners and entrepreneurs, who could really benefit from using more videos throughout their marketing, shy away from it.

My goal with this blog post is to shed some light on the entire video recording process for you and to show you how simple it can be if you are aware of a few ‘shooting rules’ as well as have some basic equipment.

So, here we go:

GEAR THAT I USE AND CAN RECOMMEND:

Having a collection of this basic video recording equipment, will make recording videos so much easier.

So, since gear is where every creation process starts, I wanted to start here and share with you what I personally use and what has worked for me.

When it comes to recording quick videos on the go, I simply use my SAMSUNG S8 phone with its in-built video editor processing tool.

It’s amazing nowadays what smartphones can do and it’s so easy to just capture some footage on the fly with it.

For videos that I record from home, I mostly use a point-and-shoot camera.

I have a DSLR camera. However, I prefer shooting videos for Youtube, Linkedin and other marketing purposes with my Sony Cyber-shot DSC-RX100.

It is SO small, light and quick to use. Moreover, you can guarantee to do a good job setting up the whole setting yourself because the camera allows you to turn the screen of it, so you can see yourself and what you are doing the entire time.

Then, of course, I use a tripod. I got a small one for the table as well as a tall one if I need to move the frame out a bit further.

For lighting purposes at home, I bought this lighting gear package a few years ago and boy, it was one of the best investments I’ve ever made. I highly recommend it.

Having the right kind of background lighting immediately increases the perceived quality of your video.

Finally, audio is key. For audio purposes one of my famous Youtuber friends recommended to me the Zoom H4N PRO Digital Multitrack Recorder. I’ve also had it for years and it never disappoints to deliver the kind of audio recording I’m looking for.

In case using such a recorded, is a bit too complicated for you because you don’t want to have to deal with transferring the file onto your computer – I totally get it – you can use this microphone instead.

You simply plug it into your laptop for improving your audio quality and it does a great job as well.

VIDEO SHOOTING TECHNIQUES:

Regardless of if you do Facebook Lives for your marketing or you pre-record Youtube and/or Linkedin Videos, abiding to these ‘video rules’ can make or break your video and as such, have a direct influence on your viewership.

They are really important and you need to focus on getting them right if you want to create an interesting video.

  • (1) Background, background, background.

Depending on your brand, use the kind of background that fits to it.

I’m personally a book nerd, so I love having my home library in the background of my videos.

So, if you are a solo-entrepreneur, you might use your home office as the background to your videos as well.

If your brand is more colorful, use colorful backgrounds.

Don’t shy away from it.

Test, test and test again. See what works and what your audience responds to.

A good rule of thumb is that if you would be watching the video, does the background look distracting to you or are you still in focus?

That is also an important question to keep in mind.

  • (2) It’s all about that lighting.

We’ve talked about having the right kind of lighting background in the previous section.

Your face always needs to be pointed towards the light source.

However, be sure to not have direct sunlight, for example, or a lamp pointed directly at your face.

This will create really harsh shadows on your face and actually, make you look older.

This awesome graphic by Wistia explains from where you want your lighting sources to come from:

  • (3) Frame.

I’ve found that video views convert the best into engagement when you either position yourself in the exact middle of a frame or,

When you frame yourself onto one third of the frame, kind of like this:

Do you see how in this video, I’m trying to position myself towards the middle of the left arrow.

That’s the kind of framing I am talking about ;).

Again, you’ve got to try it out.

When I record from my home office, in comparison, I noticed that because of my set up, the framing looks cooler if I position myself in the middle like this:

  • (4) Context/Setting.

Now, the setting or context is related to the framing.

Depending on if you choose your home office, a park, walking inside the office space of a co-working building, walking through town, on the beach, etc. depending on all of this, your framing will be influenced by the setting.

If you choose to have an interesting setting or context that you film your video in front of, you can dramatically increase your conversions.

Greece, 2017

However, you have to find what works for you.

Some people love sharing lessons while walking. Other entrepreneurs or business owners would get way too distracted to do that.

You have to figure out what works for you, what resonated great with your audience and than, do more of that.

  • (5) Audio can make or break your video.

I’m the first one to admit that I don’t always have the perfect audio during my videos.

Though, I definitely try because I know how important this is.

Because of that I always take my BOSE headphones with me anywhere because they do a pretty great job at recording some nice audio when I decide to record a video on the fly.

At home, like I mentioned before, I use the Zoom H4n microphone.

It’s a bit more work during the post-production process but it will get you some great results.

And this is now where we are at, during the post production phase.

EDITING (Post-Production)

    Here are my little tricks an tips on how I edit my videos:

    • Increase quality of your audio (decrease background noises) inside iMovie.
    • Cut out all the ‘Ums’ and ‘You knows’ and other time wasters inside iMovie.
    • Add short intro with title to what your video is about.
    • Add some title or, intro music.
    • Enhance the color of the video.
    • Fix the white balance of the video.

    That was pretty much it.

    If you decide to record videos from your smart phones (all the while, keeping my Video Shooting Techniques in mind!), I love to use the app FilmoraGO to edit my videos.

    Otherwise, I edit my videos inside iMovie and after uploading the files onto my computer.

    Last but not least, have fun with it and allow yourself to be creative.

    Finally, be sure to share this article if you’ve found it helpful <4.

    Let’s do this!

    P.s. You might also enjoy: https://corneliapauline.com/2018/02/22/5-ways-quickly-build-community-online-storytelling/

    How I Went From Boring Corporate Job To Blissful Boss In Less Than 1 Year

    Or, how I quit my corporate job in 2015 at the age of 27 with $7,000 in my bank account, NO clue how to start an online business or make money online and had only 3 months to figure it out until I’d run out of savings.

    And figure it out, I did. Read on…

    To tell you my whole story, I’d probably have to go back a few years.

    It started in college when I studied abroad in Seoul, South Korea. I took a few technology entrepreneurship and international management classes. Inspired by one of my professors, I started a blog.

    My goal was to interview entrepreneurs. It quickly turned into a lifestyle blog. I was never able to really figure out how to monetize my efforts though.

    So, it was more of a hobby. Regardless, it was back then, when my softly blossoming entrepreneur buds started to originate from.

    Fast forward a few years and I found myself in a corporate job as an operations manager at an international corporation.

    Okay, it wasn’t my awesome peeps that I worked alongside with that made my corporate job miserable.

    Cornelia and fellow AON employees, 2015

    Instead, it was the sheer monotony of it.

    The fact that I did not use anything at all that I studied and was passionate in (diplomacy and sociology) or, my other creative talents.

    You see, I grew up playing the violin professionally all throughout high school.

    Cornelia Pauline, 2010

    Not only that, I graduated from a special Arts high school before moving to the U.S. to study.

    I always thought that there was more to life.

    I did not want to get stuck in a corporate job, pretty much having the same routine day in, day out.

    I did not want someone else to be in control over my own time.

    To me, being the boss of your own time means freedom.

    Life is life, though. Plans don’t always work out.

    There comes a time when it’s not just about those plans. It’s about your future and it’s about what purpose you decide your life will have (and has).

    In other words, how do you want to spend your time?

    For me, I knew I wanted to build a legacy.

    I wanted to inspire people and wanted to help them break through form the constraints they impose upon themselves and live a life on their terms.

    In other words and the only way you can do that is by figuring out what SKILLS and SKILL-SETS you already have (or that you’d love to develop), what innate talents/strengths and figure out how to package them in a way that they become valuable to the overall economy.

    Understanding that and figuring that out for yourself will result in – you’ve guessed it, income.

    Which, in turn, means you will never have to send out that resume again – hoping someone else will choose you and turn your life around.

    No!

    Make the choice today to turn your life around.

    It all comes down to that, a choice. And that is what I did.

    I decided.

    So, I started scouting out freelancer websites upon a friend’s recommendation.

    My favorite site that I used to experiment with the kind of value I could add to the economy and other businesses was Fiverr.

    From when I first used it, it has changed and developed quite a lot.

    However, throughout the next six months, I was able to replace the monthly income of my corporate job completely with the kind of money I earned from doing gigs on Fiverr.

    First success, right?!

    Side note: Yes, I do have a course on Fiverr and even wrote a book on the hacks I used to get those kinds of results. You can find out more about that here: https://fiverrwithfocus.com/welcomefwf

    Now, once you get to a certain point, you quickly realize that you need to leave the mothership. It truly felt like that.

    Though, I had hit a wall.

    I realized that if I really wanted to start growing a successful business (and not only be a freelancer, which is totally fine if this is what you want. it all depends on what you want), I needed to start to figure out how to position myself outside of Fiverr.

    So, that’s what I did next.

    Once you start branding yourself and positioning yourself correctly, it is pretty straight-forward how to get new business.

    And after a ton of trial and error throughout the next few months, I developed a system for this as well.

    Hence, I wanted to share it with other aspiring or beginning business owners and entrepreneurs that still struggled with that stage ;). Born was CONNECT, Facebook Networking For Entrepreneurs.

    Throughout the beginning and even nowadays, I get about 90% of my clients from being active on Facebook, without spending any money on paid advertising.

    The next success!

    Don’t get me wrong.

    There was a LOT of trial and error involved. There still is. That never stops.

    I had people tell me that I was, for example, crazy for ever offering services on Fiverr.

    Though the thing is that if you have never before made real money online before to where you can imagine it completely replacing your regular ‘job income’, it’s hard to find the inner attitude and mentality to get and close new clients.

    All in all, you have to figure out what works for you.

    Though,most beginning business owners and entrepreneurs are either (or both):

    (1) Sabotaging themselves because they do not think they have what it takes to live the laptop lifestyle so to speak.

    I was the same.

    Not only that, I did not know what to sell. Fiverr helped me figure this out without, for example, hiring an online business coach that would have charged me (rightly so) a few thousand dollars a month.

    At that point, I was not ready to make that kind of investment.

    Maybe I would have achieved my diverse small successes much faster if I had invested in a coach or program though.

    What can I say? I can be a bit stubborn at times and want to figure things out on my own.

    Nowadays, I’ve realized to not hold on and let go of my stubbornness much sooner. Thanks goodness ;).

    (2) Overthinking things. 

    You can figure everything out.

    Just take it one new information at a time.

    Relax.

    No one has it all figured out at any given step in their journey.

    That’s part of the mystery of life ;).

    (3) Too slow when it comes to pivoting.

    Yes, there is a difference between following every hottest new shiny object AND pivoting if something is truly not working.

    I believe that every single person out there (and if you’re reading this you are certainly one of them), can create the life for themselves and their families that they always dreamed of.

    You just got to take a chance on yourself.

    Try something.

    If it does not feel right after you gave it your best shot, pivot and try something else.

    Eventually, you’ll get there.

    And some things which might be not right for you anymore tomorrow, are important and true and right in this very moment for you.

    It is all an experience you have to go through to grow.

    Don’t be afraid of trying.

    Don’t be afraid of putting yourself out there.

    After all, what do you have to loose?

    You can always go get another job.

    If you have a job right now, you can skip going out with friends for Happy Hour and dedicate some hours during the week to start taking action towards your dreams.

    Life can change A LOT in one year.

    Heck, you CAN change your entire life in just 12 months!

    Think about that.

    When I first started, I still worked from a cubicle in an office doing the same thing every day.

    12 months later, I developed into a business owner, traveled around the world with my husband and two dogs while loving the work I do for my students and awesome clients and intentionally, building my online empire.

     

    Surprise yourself.

    You’ve got this!

    Oh and don’t forget to spread the love and share this article on your social media if you’ve liked it <3.

    Let’s do this!

    ~ Cornelia Pauline

    P.s. For daily hands-on online business and digital marketing tips, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

    P.s.s. You might also enjoy this related article of mine: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

    Steal My Highest Converting Abandoned Cart Email Sequence

    Reduce abandoned carts of your physical and digital products through this automated email sequence and increase sales by 25%.

    Do you know what is the email sequence that is often times ignored the most but that is SO powerful in terms of your overall sales process?

    It’s the Abandoned Cart sequence.

    This 3-part sequence is definitely one of the most important, automated sequences you need to implement right now if you want to increase sales of your online store, digital course sales, etc.

    So, open up your email automation software and let’s incorporate that abandoned cart sequence for you ;).

    Side note: I personally love using ActiveCampaign as an email provider. You can test ActiveCampaign out for free for 14 days here if you'd like and don't have an email provider yet.

     

    I’d, furthermore, recommend that you edit the sequence to fit your brand and offering ;).

    So, let’s get started:

    Email #1

    The purpose of this email is to get straight to the point.

    Just address customers’ most frequent concern about your course or service and add a direct link to the order form as a way for them to complete their purchase.

    When to send: ​Between 1 hour and 24 hours after the visitor started the checkout process. No earlier or later than that though!

    Subject line option #1:​ I think you left something.

    Subject line option #2:​ Did you forget something?

    Email body copy:

    Hey [first name]​!

    I noticed you were thinking about purchasing [name of your product]​ but left before completing your order.

    I get it. Life can get busy and maybe your kid woke up from taking a nap or you had to rush to run some errands, etc.

    Many potential customers have been mentioned [most common concern about your product]​.

    That’s why I wanted to reach out to you, just in case you felt that way too.

    I know, I can read minds a bit ;).

    So, I just wanted to let you know that ​!

    If you’re now ready and want to complete your purchase and [unique value proposition of product goes here]​ just click the link below.

    Click here to get [name of your product].

    Should you have any other doubts or questions, I’d be happy to answer them—just reply to this email and I’ll get back to you.

    Looking forward to seeing you inside the program! / Looking forward to working with you. / etc.

    Let’s do this!

    [Your name]

    Email #2

    If your prospect or lead has not purchased after the previous email, we can assume that they might need a little more convincing.

    We’ll tackle that problem by using some social proof in a follow-up email.

    An ideal number of testimonials to send in this email = 3.

    Including screenshots or actual images of the social proof works best (but also include the text because depending on your email marketing software, emails do not always work that well!).

    When to send? ​2 or 3 business days after the previous email.

    Subject line option #1:​ “[Short snippet of customer testimonial]​”

    Subject line option #2:​ What [term you use to describe your customers]​ are saying

    Subject line option #3: That’s what she said.

    Email body copy:

    Hey [first name]​!

    I know you recently considered [investing in / purchasing / joining]​ the [name of your product]​…

    So, I thought I would share some testimonials from our current customers:

    [Testimonial #1]

    [Testimonial #2]

    [Testimonial #3]

    We’ve designed [name of your product]​ with [describe the target audience and their challenges] ​in mind.

    If that sounds like you, I think we can help out!

    Just click here to get [name of your product]

    Let’s do this!

    [Your name]

    P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every single email!

    Email #3

    This is usually the last email in your abandoned-cart sequence. Unless you are ambitious and want to try out more emails – be my guest! Testing is always good.

    Use this particular email as a sort of ‘last attempt’ to get a purchase from the potential prospect/customer/etc. by offering an incentive or a low-risk alternative; this could be a coupon or a trial.

    When to send: 1 additional business day after the previous email #2.

    Subject line option #1 (if you’re offering a coupon):​ How about [discount amount or percent]​ off [name of your product]​?

    Subject line option #2 (if you’re offering a trial):​ Want to test-drive [name of your product]​?

    Etc. The type of urgency and bonus you might want to add depends on your product/service as well as your target audience.

    Email body copy:

    Hi [first name]​!

    I get it!

    Among SO many available [description of your product]​ in [name of your category or industry]​, it can be hard to make a decision about which is right for you.

    I thought I would try to make things easier for you.

    I like simple.

    [Describe your offer/coupon/bonus/etc.]

    Questions?

    Just reply to this email and we’ll have an answer for you.

    Let’s do this!

    [Your name]

     

    I hope you found this helpful. If you did, be sure to share this blog post with your tribe as well as subscribe to my blog to be the first one to get notified whenever I post something new and cool like this ;).

    Let’s do this!

     

    17 Hats Review: The MOST Powerful Business App (For Small Businesses Like Yours!)

    This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.
    New here? Be sure to attend our FREE video series for service-based entrepreneurs on how to get high-end clients on Facebook. Register now!

    Your business is going great.

    You’ve started a few months ago and now you have several clients in your client folder and are excited to work with them.

    However, you’re starting to feel really overwhelmed because you are using just a plain old (and sometimes very messy looking excel spreadsheet) to keep track of all your clients all the time.

    You try and keep track of what information you need to get from them as well as when.

    You need to keep track of invoicing and payment plans, etc.

    It’s SO much to think about and that was definitely not something you thought you had to manage better when starting your business.

    After all, when you first start out in your business, you need to focus on sales and getting re-occurring clients by doing an awesome job for them.

    That part never fully stops.

    However and in order to free up even more time so you can focus on sales and service your existing clients better, you need to automate your invoicing and on-boarding process.

    In short, having a process is SO important when wanting to scale up your business!

    Enter the miracle worker that is 17 Hats <3.

    (Psst… already know you want in? Try 17 Hats free for 17 days!)

    What are the benefits of using 17 Hats

    In short, you are going to have everything in ONE place and one place alone.

    Pretty cool, huh?

    This also helps you get way more organized in your business.

    And trust me, if I can get organized (I always think of myself as the creative type who actually has a pretty hard time getting organized lol), so can you ;).

    Of course, there are many more cool features as well, such as:

    Now, one thing should be clear after looking at the features.

    You are going to able to organize a workflow inside 17 Hats which sends out an automated invoice to your client whenever payment is due.

    Also, if you have payment plans in place, you can super easily pre-automate when and after what time frames, an invoice must go out to what client.

    You put in the specifications for that once and benefit from its automation for years to come.

    17 Hats also allowed you to get paid by credit card or the funds from the paid invoices will be deposited straight to your account.

    Next, let me show you another cool feature of 17 Hats my team and I use all the time because it frees up so much time in our day-to-day operations.

    The AUTOMATED client onboarding workflow.

    I don’t know about you, but life can get busy and I’m not the most organized person…

    One part of 17 hats that has been super helpful is the “workflows”.

    A workflow is basically the process you take clients through, everything from sending the initial quote to delivery and ongoing maintenance.

    While every client is unique and special in their own way, the process tends to be similar when I’m on a roll.

    What I did is I looked at my latest client and created a workflow in 17 Hats from the emails, agreements, invoices, questionnaires I sent as well all the emails I should have sent to keep them up to date.

    A workflow in 17 hats is something you set up once and when you trigger that workflow for a new project, it pre-populates the templates you set up for your email, agreements, invoices, questionnaires and progress emails.

    Now for each stage in the process, you’ll be notified to review the template for that stage and make adjustments to customize it for the new customer), then it gets sent out after your approval and gets marked as complete and the next step is triggered for review and action.

    I have found that this not only makes your life easier but creates the space to hire a project manager much much easier.

    The final product pretty much looks something like this:

    In conclusion

    I ended up waiting way too long before starting to automate my invoicing and client onboarding process.

    As a result, it directly hurt my business because I was not able to scale up as fast as I could have been.

    So, I would really encourage you that even if you end up for whatever reason (although, I can not see why 😉 ), not using 17 Hats, to definitely figure out some other process that you can implement and automate.

    After all, we want to run smart businesses and not have our business run us. Right?

    If you found this article to be helpful, be sure to like and share it with your community. If you have any questions or are already using 17 Hats and are loving it, just let me know in the comments section down below.

    P.s.:

    You might also find this article helpful:

    How a little plugin extension increased our purchase conversion rates by 32%.