The 10 Best Books Every Girl Boss Should Have on Her Shelf

This one thing you probably don’t know about me yet – unless you watch my Instagram Stories where quite occasionally, I post sections of the books I’m currently reading.

And boy, I usually don’t just read one book at a time. I have 2 or 3 that I rotate around based on my mood and needs that day.

My husband Ben constantly makes fun of me because of that. He’s more a one-book-at-a-time-kinda-guy. Oh well, opposites attract, right :)? But what we do have in common is our love for reading.

Lately, I’ve found a few books that especially resonated with me as a female entrepreneur, a girl boss so to speak. And I wanted to share them with you.

Dream Wedding (1)

My little Maltese-Dachshund mix, Lucky, is curled up next to me right now as I’m writing this. His head is resting on the book I’ve just put aside when inspiration hit to write this article.

So, let’s get to it. Are you ready? Here we go…

These are some of my most life-changing, perspective-shifting, inspirational books I’ve read this past year:

The 10 Best Books Every Girl Boss Should Have on Her Shelf

Girl, Wash Your Face by Rachel Hollis – I’ve rarely read a book that felt so authentic. Rachel truly uncovers some raw and rather unspoken aspects of being a successful female business owner AND mother AND wife AND speaker AND… I still don’t know how she juggles everything. You will find yourself laughing out loud, nodding profusely and maybe even crying.

Captivate : The Science Of Succeeding With People by Vanessa Van Edwards – This book is like the bible for introverts and recovering (or still in the process) recovering awkward people… aka me :). Really. I wish I would have discovered this book YEARS ago. It would have helped me SO much in my business. Can you feel my passion for this book through this paragraph. Go get it now here.

Becoming  by Michelle Obama – Need I explain why you should check out this book? It’s truly inspirational from a smart, inspirational woman. I think you’ll love it as much as I did.

Dare To Lead by Brene Brown – How to step up and lead with heart. Mrs Brene Brown is one of those people on my list of people I must meet in my lifetime :). She’s that good and I love her humor and flair that she always injects her writing with. This book is best read with a nice glass of Rose and some music on in the background.

Start Where You Are by Meera Lee Patel – Every answer is inside of you. I personally truly believe that. If you feel stuck right now or confused or like you’ve hit a plateau, this book is for you. I’ve felt this way a LOT a few months ago and the thoughtful journaling prompts inside this book (which, okay, is more like a journal but still) have helped me find clarity with a lot of things.

Financial Intelligence by Karen Berman – If you are or want to become a business owner and have not graduated with a business diploma where you’ve probably learned all about this stuff (I wouldn’t know since my degree is in Diplomacy and Intercultural studies ^^), you need to read this book. Yes, finances are not sexy but they can AND should be. You will thank me later once your company is close to hitting seven or eight figures that I made you read this book ;).

Writing For Bliss by Diana Raab – Have you ever heard this saying that stories sell? Yes? Then you need to go read this book now. Period.

Train Your Brain: How To Build A Million Dollar Business In Record Time by Dana Wilde – Mindset is everything, darling. It truly is. It can make or break your success, regardless of how good you are at what it is you are doing or how advanced your product is. If you want to succeed you need to train your mindset like a muscle. This book will guide you in how to do this.

Big Magic by Elizabeth Gilbert – A must read for any girl boss that is looking to live a successful, creative life.

Influencer: Building Your Personal Brand In The Age Of Social Media by Brittany Hennessy – If you are a fan of content creation businesses and want to make a name for yourself as the brand, this book is for you. It’s your blueprint for how to manage AND monetize your influence online.

FOR REALS

The thing is though… this list can seem really overwhelming to some of you, especially if you’re not a big reader. Don’t get me wrong, I feel like there is so much wisdom to be gained from reading books. You are essentially getting access to the experience someone has made for years and what they have learned from it. To me, there’s true value in that.

Regardless, I don’t want this list to hold you back from taking action NOW. You probably already know the next step that you need to be taking to get some momentum going. So, go ahead and take that step now. Read those above books along the way whenever you have time and for continuing education.

And don’t forget, these are all just perspectives of one person’s life and that person’s experiences. If something does not feel like it aligns with how you feel and it just does not seem to make sense for you, disregard it – regardless, of who wrote it. Even me!

You want to be forging your own path. Trust yourself the most whenever you get that feeling… you know which one I’m talking about ;).

And finally, and for fun…

HOLIDAY READS FOR THE BUSY GIRL BOSS TO RELAX

Do you remember how I mentioned I read 2 or 3 books at a time? Well, one of them is ALWAYS a fiction book (in addition to all the non-fiction books I read).

I just love stories. Heck, I’m totally addicted to them and I think that even a smart business person can learn a lot from reading popular and not so popular fiction books.

It’s about learning and understanding what moves people. Often times, the things that move us span entire continents and touch peoples hearts, regardless of gender or ethnicity.

So, I want to encourage you to not forget how fun reading can be! I often times stare at a computer sooo long that I am excited to get away from it and I do this with one heck of a good fiction book. Without further ado, here are my faves…

  1. The Nightingale by Kristin Hannah (looove her writing style and character development!)
  2. The Kiss Quotient by Helen Hoang (juicy. did I already say juicy hehe)
  3. Love And Gelato by Jenna Evans Welch (who doesn’t love gelato, right?)
  4. Tell Me Three Things by Julie Buxbaum (simply a cute novel)
  5. Shelter In Place by Nora Roberts (for those who love mystery and suspense)

One final tip before I go, those educational non-fiction books? Try them out on Audible. I love listening to an audiobook while doing my morning workout.

And from one Girlboss to another – tell me – what books have you been loving this year that I should add to this list? What books are you excited about that are being released in 2019?

P.s. Enjoyed this article? You might also like this post: https://corneliapauline.com/2018/10/11/the-ultimate-entrepreneurs-toolkit/

The 10 Mistakes People Make On Fiverr That Keeps Their Account From Becoming Successful

A little while ago, I received an email from a new student of mine from my digital course program Fiverr With Focus, what I considered being the TOP 10 mistakes that I see sellers make on Fiverr that hinders their success.

I thought that this was such a great question that I decided to make an article out of the initial email I sent her.

So, let’s dive straight into the ten things that I keep seeing that new and already experienced (but not successful) Fiverr sellers and often times Freelancers on different platforms make on a regular basis.

1) Focus on a fast turn-around rather than a quality delivery of services.

Some sellers want again want to find the easy way out. They get on Fiverr with the silent hope that it is going to substitute right away the income of their dreaded job or that they can sell services on Fiverr that they think are relatively easy but well, that no one needs.

Or, they sell services on Fiverr that are fast but that they are not even good at. What follows is frustrated reviews from buyers, cancelled orders or being stuck selling basic $5 gigs.

Facit: If you can’t provide something, don’t freaking do it. You hurt your own reputation with not only it but also the reputation of Fiverr overall!

2) Don’t communicate with a buyer like a human being.

This one always surprises me. I am especially surprised by the flood of sellers who do this. Most of them treat messages they get from potential buyers like robots. They write back in a non-personal way, don’t even answer all the questions that a customer asked or respond in a taciturn fashion.

Facit: One of the biggest points that I continuously touch on in my course and that I want my students to take away from is to focus on proper communication. Communication is even more important when you can not see, smell or hear the person. As a result, they have to work extra hard sometimes to endear a potential new buyer to them and make him/her trust them.

3) Too much time wasted on unethical buyers.

Now, this one is a bit controversial because it goes against what I said in the previous point. But hear me out.

Some sellers can take communications too far. Believe it or not. And I think that most of this…desperation to get a sale can result for some sellers on Fiverr that they need the money.

Now, most of you know that just focusing on making a purchase or getting a new client without actually taking a closer look at the job or the person that wants to buy from you, can result in hours and hours of frustrating verbal ping pong.

Not only that, you can run into a buyer that is unethical him-/her-self and as a result, you end up getting lots of complaints from him/her and demands for further revisions of the work you have already delivered.

Because you might really need the money, you continue to stay in this toxic relationship with a demanding buyer.

Facit: I guess that one of the main reasons why you went on Fiverr is not only to be able to make money online or build up a second income but because you wanted to get a feeling for what it means to be your own boss. So, treat your Fiverr account like a business and if there is a customer messaging you that you think would not be a GOOD FIT for you and the services you can offer him/her, do not enter a buying-selling relationship with that person. Save yourself a headache. It’s as simple as that.

4) Don’t treat their Fiverr account as a business.

I have already touched on this point throughout my previous one. A lot of new Fiverr sellers do not operate their Fiverr account as a ‘business’.

Instead, they are waiting for someone to tell them what they can or can not do; or they forget to fulfill an order once confirmed that they can do it; or they say they can communicate in a particular language only that it turns out later that they do not understand what the buyer wants from them, etc.

Facit: There are two things that are important here:

a ) Fiverr is a global marketplace. As a result, be aware of cultural differences as well as possible language barriers. If you keep this in mind and then, decide accordingly to take on a gig or not and communicate clearly, you won’t have any problems.

b ) If someone buys a gig from you, then it is your responsibility to deliver that service and order. The tricky thing is that if someone just sees Fiverr as a ‘hobby’ to just play around a bit, he/she is making Fiverr sellers bad for someone else who decided to purchase a service from a hobbyist. Do you see the difference? Please, don’t be irresponsible but see it as your mini-business and a chance to build your name as an expert in a certain field.

5) Not following through with the delivery of a client’s order.

Yep! If you decide to become a Fiverr seller, and you put up gigs for purchase, then it is your responsibility to deliver.

If you do not think that you can deliver an order, if the buyer has not ordered the appropriate extras, whatever it is, communicate and make the customer aware of it.

Facit: Don’t accept a purchase and then, not deliver. It will look bad on all Fiverr sellers, and it will hurt your account because you will get a negative review and/or a cancellation and slowly potential buyers won’t have any trust in you and your account anymore.

6) Dismissing the importance of capturing your service offerings with video.

Video has become truly an essential marketing element – and not only on Fiverr.

A video is an excellent way to directly speak to your potential clients and customers!

It gives them a chance to see who they are working with and to get to know them a little bit.

Not only that, it will set you apart from your competition because there is essentially no one like you. You are unique, and a video directly gives you a way to prove that.

Facit: Not taking your account seriously on Fiverr and doing just the minimum to sell potentially your gigs on Fiverr will also just get you that – a mediocre outcome.

Side Note: If you feel like you don't know how to take cool and professional-looking home videos, this article might help you: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

7) Uploading low-quality images to account that don’t fit the sizing requirements.

This point goes back to not treating Fiverr as your business.

Think about it. Nowadays, would you purchase anything from a site that features absolutely shitty and distorted images?

Probably not. You would be like, “I think I’ll pass on this one.”

And not only that. You would probably be wondering why that person did not take the time to upload excellent high-quality images, correct?

Facit: With all the technology out there nowadays there is really no excuse for you to use randomly any image that you have on your desktop. Instead, truly think about it what impression it is that you want to give your future buyers. Is it an impression of unprofessionalism, or do you want them to see that you know what you are doing and that you are meticulous?

8) Lack of social media promotons of one’s gigs.

Unless you were one of the very first sellers on Fiverr (and I’m guessing since you’re reading this you are not), you can not open up an account and put up a few gigs and think that you are going to get a lot of purchases.

I talk about this in my course Fiverr With Focus over and over again that, especially when you first start out, you have to build up your account first by getting reviews and starting to make a name for yourself.

Furthermore, you have to take the initiative. It is truly like with any other business, for your business – or your Fiverr account – to become successful, you want people to find out about you.

A really great way to do that is through sharing your account, gigs, work you have delivered, etc.on your social media accounts.

Make it know that you are on Fiverr and what it is that you are selling on there.

Facit: Don’t just lean back after opening up your account and create a few gigs and expect that magic is going to happen. It is like with everything in life; you have to take ACTION and put yourself out there.

9) Lacking a clear description of their services.

This one is mostly true for sellers from different countries and whose English is not up to par with what you would expect from an international seller on Fiverr.

However, often, I see very poorly written gig descriptions a lot of the times from American Fiverr sellers as well.

This ties in with having low-quality images displayed on your gig’s site. It almost makes us as a potential buyer think, that you are not taking this seriously.

After all, you wouldn’t send out a resume to a potential employer with lots of grammar mistakes, correct? So why not proofread a few times your account and gig descriptions?

Facit: Descriptions full of mistakes or in broken English will have a drastic impact on your sales or will result in no sales at all. If you are having troubles with this, you can always hire an experienced editor off of Fiverr ;).

10) Secretly, believing success on Fiverr to be impossible for whatever reason.

Or, in other words, not believing in yourself.

It is truly sad for me to see but there are always a few new Fiverr sellers who have the secret hope for something to change in their lives, who had some motivation to open up their account and create a few gigs, but then it is almost like they are blocking themselves.

They think negatively about everything (instead of strategic and logical like a business person), and start sabotaging themselves not only with their attitude but by almost attracting dishonest or difficult clients, or being afraid to ask for more money for their services because they can not see the worth in their skills.

Facit: If this is you and you are struggling with this, I recommend to check out the book Psycho-Cybernetics by Maxwell Maltz. I continue to tell my students about it as well (and particularly the ones fighting to get their Fiverr account rolling), because a lot of the times it is really you who has to change. And not only by the actions you take but also by the thoughts you think.

 

I hope that this was helpful. Let me know in the comments section down below! If you’re an existing successful Fiverr seller and think I forgot about a mistake you see that other not-so-successful Fiverr sellers make, please let me know as well in the comments down below.

P.s. If you like to download my FREE 10-step roadmap to freelancer success on Fiverr, click here: https://fiverrwithfocus.com/welcomefwf

10 things entrepreneurs can learn from Freddie Mercury!

Yep. After reading the title of this blog post, you probably figured already but Ben and I went ahead and watched The Bohemian Rhapsody this past weekend.

And boy! Are we in love with Freddie Mercury and our existing love for all the Queen songs has been newly ignited (okay, almost all, because I still don’t get the Bicycle song until this day ^^)!

After the movie, we went for some fusion Korean Bibimbap and Mexican dinner and chatted like always about our impressions of the movie and the story-line.

By the way, if you’re an entrepreneur and marketer, I highly recommend analyzing and dissecting the story lines of movies you’ve just seen.

Think back to what parts stuck out to you, where the theater audience ‘ahs and oohs‘ and why that might have been the case, etc. You learn a lot about creating a great story from watching great (and not so great) movies. Ma favorite!

Anyway, back to today’s post ;).

Here are the 10 things an entrepreneur can learn from Freddie Mercury:

(1) UTTER SELF-CONFIDENCE

“I won’t be a rockstar, I will be a Legend.”

Granted, probably none of you that are reading this right now ever wanted to be a rockstar. Or, maybe you did :)? Be sure to comment with what kind of rock star if that was the case #badassalert .

Regardless, it is save to say that especially as an entrepreneur, you want to build something legendary. You want to leave your mark on this world.

Am I right? Yes? Great!

Now, to leave your mark on this world it is SO important to believe in yourself. Regardless of what your parents, your spouse or significant other, your children, best friends, mentors, experts and students say – if you want to become a legend, follow Freddie Mercury’s example and believe in yourself.

Totally and completely.

Deal?!

(2) THE ALTER-EGO EFFECT

“You can be anything you want to be, just turn yourself into anything you think that you could ever be.”

Have you ever heard of the psychological phenomenon, the ‘Alter Ego effect’?

If not, here’s the gist of it:

An alter ego (Latin for "other self") is a second self, which is believed to be distinct from a person's normal or true original personality. A person who has an alter ego is said to lead a double life.

According to performance coach, Todd Herman, an Alter Ego allows you to increase your performance in business! How so?

Think about it…

Whether you know it or don’t realize it, you’re operating in your day with an alter ego – always. If you assume a different ego as a mother, father, boss, employee, etc. As such, you’re stepping into different stages of your life constantly: work, family, friends, public and private, and magnifying different parts of your personality to be successful in each of them.

The problem is, you’re more than likely allowing the fears, judgements of others and personal insecurities you have, to govern the actions you’re taking.

So, if you’d consciously create an Alter Ego for yourself as an entrepreneur, you can overcome all these road blocks so much faster and more efficiently.

How do you create an Alter Ego? Well, there are many ways to do so. It can be as simple as choosing to wear specific glasses throughout the day during work – or, whenever you do a call, FB live, etc. you put on a specific lipstick shade ;).

Freddie Mercury did the same by consciously creating his Alter Ego for the stage throughout his clothes. How will you do it? Leave a comment down below.

If you’re curious to read more about the Alter Ego effect, I recommend you check out Todd’s book here.

He also has this amazing program called, the 90 Day Year. I went through it twice already and loved it! In the program, he teaches you not only how to spike your performance as an entrepreneur but also, how to work way more efficiently. The program is currently closed but I recommend signing up to Todd’s waitlist to get notified and receive a free video training once he launches the program again ;).

To sign up for the 90DayYear waitlist, click HERE. 

(3) LOVE AND ENTREPRENEURSHIP

“I’m possessed by love, but isn’t everybody?”

Too often we are consumed by ego-centric questions like, “I want to hit that revenue,” “I’m afraid they don’t like what I have to offer,” “our operations need to improve,” etc.

They are all coming from the business’s and organization’s point of view and not, from the perspective of what is best for our customer and client. Surely, we care about them. But I want to advocate to care more about them <3.

To put our customers and clients experiences and results at the upmost importance to us, so much so that we think about this ninety percent of the time.

Because, if our customers and clients feel that we truly love doing business with them, this love, dedication and care will become amplified and success is unavoidable.

So, I want to encourage you that whatever it is that you do and create throughout your career, make sure to love what you are doing and for whom you are doing it for. Be in love with your market and niche, love your customers and clients, love your struggles as well as successes…

In the end, life is all about love, babe ;).

(4) GOAL SETTING

“I like to be surrounded by splendid things.”

What are some numbers that you’re trying to hit throughout your entrepreneurial journey and

Even when Freddie Mercury was still working at a packer at the London Heathrow Airport, he knew that one day he would like to be surrounded by splendid things.

He was always fighting, especially with his father about the kind of lifestyle he yearned to create. The thing is, if you also love the more splendid things in life, there is nothing wrong with it. It is totally okay and I encourage you to get clear on those.

Get clear on the goals that you have for your life and how you envision your ideal life to play out.

In case you feel like you need a little bit of help, to map out your goals for 2019, check out this free training masterclass that allows you to fully map out your 2019 Goals to guarantee you’re going to have the best year yet ;.

You can sign up for the free masterclass HERE to assure you set yourself up for success in 2019, even if you’ve struggled to hit your goals in the past <3. 

(5) CHARISMA

“The reason we’re successful, darling? My overall charisma, of course.”

If there is one thing that we can all agree on it’s that Freddie Mercury had one bombastic charisma. Now, I dug into this a little bit and interestingly enough, I found out that you can learn how to become more charismatic!

I love Vanessa VanEdwards‘ research on this topic and here’s an interesting interview where she shares the ‘5 Habits Of Exceptionally Charismatic People’. Which one was the one that was most surprising to you? Comment down below for a chance to win an Amazon GiftCard 😉

(6) ORIGINALITY TRANSLATES

“The whole point of Queen was to be original.”

Why originality? Originality translates into emotions. Emotions connect people.

There is so much noise online and all around us. So much noise. We experience a constant onslaught of the media, different people’s opinions and more.

In a world that has so much noise, how do you find your originality? It’s a question that I ask myself a lot because I believe that originality is a part of making your message go viral (if not the most important part of the recipe when we talk about a business’s message).

So, how can you be original? I recommend checking out my free guide, The 10 Ways To Craft Authentic Organic Content Online’.You will find some amazing tips on how you can keep your voice fresh and original online ;).

(7) BE 1000% COMMITTED

“When we began, we approached it the way we did because we were not prepared to be out-of-work musicians, ever. We said either take it on as a serious commodity or don’t do it at all.”

Did you know that there was a test that measured your commitment? If your jaw just dropped open than you’re like me a few months ago when I first found out about it.

Test are always fun, aren’t they? So, I thought I’d share this with me. Granted, Freddie Mercury surely did not take this test to ever measure his level of commitment because he was so one-thousand percent committed to Queen and their goals.

Regardless, I think with all of the shiny object syndrome all around us that often times come from consuming things online, it is a great idea to measure your commitment to find out if it could use some focus on our end.

Here is the link to take the test. The best part? It’s free.

Commitment Test: http://www.mydailymoment.com/app/quiz/userquiz/takequiz/152

(8) PURPOSE

“I love the fact that I can make people happy, in any form. Even if it’s just an hour of their lives, if I can make them feel lucky or make them feel good, or bring a smile to a sour face, that to me is worthwhile.”

Why do you want to be an entrepreneur?
Why do you want to grow your specific business?
What is your purpose?
What is the message you want to share with your tribe?
What brings a smile onto your ideal customers and clients?
What brings a smile onto your own face?
How do you want your ideal customers or clients to feel when doing business with you?

If you’ve never stopped and paused to answer these questions for yourself, I want to encourage you to do so right now. Grab your favorite notebook or your journal, lighten a candle, turn on some soothing music and off you go. Figure out these questions for you.

Note: There are no right or wrong answers. There are only those answers that feel like they are in alignment with you.

(9) MONEY

“Money can not buy happiness, but it can damn well give it!”

This is something that I absolutely believe in. Growing a business means that you have to grow your business revenue. This is something any business owner will always focus on.
If your revenue is not growing, your business is not growing.

Side note: You might find this article interesting that I wrote on how my team and I at FunnelGal hit the $20,000 in a month in revenue mark *yay*. Enjoy!

Read more here: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/

Now, the more money you personally make does not mean that your happiness will grow at the same rate. You are responsible for your own happiness and it is something that is fundamentally innate.

However, something that will definitely ignite your own happiness is if you give meaningful gifts and financial support to someone in dire need of it.

(10) ALLOW YOURSELF TO DREAM

“My soul has painted like the wings of butterflies,
Fairy tales of yesterday will grow but never die,
I can fly, my friends…”

And now, after you’ve finished reading this post, go ahead and fly, darling <3!

Show us what you are made of.

Make your life count ;).

If you’ve enjoyed this blog post, be sure to SUBSCRIBE and get notified whenever I post a new article onto the blog. And if you’ve really, really enjoyed it  – be sure to share this post with your friends. I appreciate it and have a wonderful day <3.

The Secret Key To Winning At Any Online Marketing Strategy

So, here’s a thought…Let’s say you’ve spent months learning about funnels and online marketing strategies.

You read all the books. 
You consumed all the videos.
You listened to all the podcasts. 
You’ve done all the work.

And… you continue to do so.

But, your funnel STILL is not converting.
The sales are not coming in. 
Your product or service offering is not getting picked up. 
Your revenue is not increasing.

And, in fact, you’re even going into the negative with your investment because you’re spending too much on… well, whatever. You know.

So, where’s the hiccup?
What is happening?
Why ain’t your funnel converting?

I have this theory…
The issue lies within your BELIEF – or lack thereof.

Deep down. 
Yep, really, really, really deep down at times.

You do not believe in your product and that it can bring people the results you promise you can bring them. 
You do not believe in your service offering and that you actually have the experience and expertise to make a difference for your client.
Above all, you do not believe in yourself.

And to hit the nail on the head: 
You do not believe – if you’re really honest with yourself – that you deserve to make a nice income with your funnel(s) and create a rich life for you and your family.

If this resonates with you right now, there are 2 ways to work through this:

(1) Your product/service offering actually does suck and you need to go back to the drawing board and make it as great as it can be.

This way, you will automatically believe in it and the ‘sales’ and ‘selling’ part of things is not going to be an issue anymore.

Now, how can you go about improving your offering?

I recommend you go back to ‘the essentials’.

If you have customers and clients, talk to them and make sure you record the conversations (asking them before you do though, of course). You want to find out where they are still stuck.

What is slowing them down still?

Where did you not truly address their challenges and pain points they came to you in the first place for? Sometimes this could mean creating only a couple of additional lessons for your digital product – or, getting rid of some because they are confusing to your students.

If none of your students – that HAS gone through your course or program – has gotten results yet by now, you need to truly rethink the entire course that you have created.

If you are a service provider and you feel like your clients are continuously not one hundred percent happy with your services, you need to work on honing your craft further, darling <3.

This is the time to do it. You are only going to end up having lots of sleepless nights if you keep trying to sell your services of which you know, you can not one hundred percent deliver.

Surely, there are cases where it is your client’s responsibility why things aren’t working out for them. But if you see a pattern and really nobody is happy or is referring you or tagging your name on social media, this is a sign from the universe to take it slow and work on your craft.

Deal?

Okay, next one…

(2) Your self-worth needs some much needed l-o-v-e 😉.

Now if this is the underlying reason why you are not getting any sales, you can solve by doing mindset work!

What does mindset work look like?

Well, it’s pretty much like if you’d be exercising. You need to be doing it on a consistent and daily basis (and yes, if you really have to, you can skip Sundays but I would not suggest you do that at the beginning).

Some form of mindset work can involve one – if not all – of the following such as:

Journaling, reading books in and around mindset topics, taking a positive program, hiring a mindset coach, getting into and practicing mediation, etc.

By the way and because I know you’re going to ask me, here is a list of my FAVORITE mindset books that were a true game changer for me:

(1)

(2)

(3)

(4)

(5)

Find out what type of mindset work resonates with you the most and brings about the desired changes.

And don’t forget, in order to see real change happening in your life, you need to be doing this consistently. Sooner rather than later, you will see your believe system change.

And if you’re still reading this, yes you my dear…

You. 
Are. 
Enough.

.

Let’s do this!

~ Cornelia Pauline

P.s. You might also enjoy this article: https://corneliapauline.com/2018/08/08/4-big-milestones-to-reach-1-million-in-sales-with-your-business-online/

THE ULTIMATE ENTREPRENEUR’S TOOLKIT

Welcome to the ultimate entrepreneur’s toolkit! {This content may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.}

As a full-time, location-independent digital entrepreneur / boss babe or girl boss / occasional work-from-home business owner and wife of an amazing while simultaneously adorable husband and fellow business owner, we’ve got quite a few tricks up our sleeves when it comes to growing our businesses online ;).

Not to mention that since a good part of our income comes from our service-based business of being so-called ‘Funnel Hackers’ which allowed us to work with ALL sorts of clients from various industries and markets, we’ve literally tried pretty much every tool available out there as of the time of this blog article.

Now, I’ve rounded up our absolute faves that we (and/or our clients and fellow entrepreneur friends <3) could not live without. They work like a charm and will make that online business life so much easier for you. Whether you’re just starting out as a business owner or, you’ve been in the game since no one knew what a blog or a Facebook was, I think you’ll LOVE these tools!

Scroll down to see the entire list and fill out this form if you want the list sent to your inbox so you never lose it!

WEBSITE / BLOG / ONLINE SHOP

Blog / Website

Online shop

Membership / Course

EMAIL MARKETING

SOCIAL MEDIA SCHEDULING TOOLS

  • AgoraPulse (Facebook, Twitter, Instagram, Linkedin scheduling) – Smarter social media scheduling so that your content is distributed at the right times for maximum engagement and exposure.
  • Tailwind – Schedule Pinterest pins and loop them to repost. Join tribes. Excellent way to utilize Pinterest. CLICK HERE FOR FREE CREDIT –> (also allows Instagram scheduling but I d not use that feature because they’re still testing it)
  • Planoly – schedule Instagram posts and stories from your desktop and phone
  • People Map (not for scheduling) – Robust system to find Instagram users and influencers and analyze their accounts, run campaigns.

STOCK PHOTO / DESIGN

  • Unsplash – Beautiful free stock photos
  • Design Pickle – Design service monthly subscription
  • Canva – Quick and easy do it yourself design. Love this for Pinterest Pin images
  • WordSwag – App (for iOS & Android) add text to your photos Pinterest / Instagram images
  • Creative Market – IG Stories highlight graphics, IG Story templates, Fonts, designs, keynote slides…. everything!!

TECH TOOLS / SOFTWARE

  • Zoom – Webinars, meetings, interviews live streamed to Facebook
  • Live chat – live chat feature on your shop or sales page
  • Trello – Team and project organization
  • Zapier – Connects your services like a charm! Most systems will integrate with each other but this can fill in wherever they can’t.
  • Deadline Funnels – Add urgency to your marketing campaigns, automated countdown timers to provide each of your visitors with a uniquely, timed experience. Super cool tool. TRY IT FOR FREE HERE.
  • FunnelScripts – A to Z copywriting plug and play system help for every kind of online entrepreneur and business owner. Struggle with writing? This is the software for you.
  • Funnelish – Best way to directly build Paypal into a Clickfunnels’ order form to maximize international payment conversions.
  • ClickMagick – Track, analyze and optimize all of your marketing and particularly, your sales funnels. Dare I say, better than Google Analytics :).

OFFICE TOOLS / SUPPLIES

For going live / recording video

Side Note: If you'd like to learn more about recording professional videos right from your home even if you feel like you don't know what you're doing *yet*, check out my related blog post about this ;). You can read it here: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

Paper / Pens / Planners

OUTSOURCING

MUST-READ BOOKS

  • Expert Secrets – Especially, if you want to build up an expert-based business of any kind and need to figure out how to do that.
  • DotComSecrets – The bible for anyone that wants to start an online business of any kind.
  • Profit First – As a business owner, you NEED to get your finances under control. Going through this book will help you do so.
  • Essentialism – Sometimes we just forget the important things with all the ‘busy work’. This book will help you focus.
  • Think And Grow Rich – It’s all about the mindset, babe 😉
  • Girl, Wash Your Face – Just because I adore Rachel Hollis <3

FREE DIGITAL RESOURCE TOOLS BY YOURS TRULY

Do you have any favorites you don’t see here? Let me know in the comments below!

P.s. If you'd like to download this entire ENTREPRENEUR'S TOOLKIT & save a copy on your desktop, you can do so simply by going here: http://bit.ly/entrepreneurs-toolkit

 

4 Big Milestones To Reach $1 Million In Sales With Your Business Online

Many of you might be wondering what the road map to success looks like when planning for the future of your online business to reach the one million dollars in sales mark.

Though, what are the main 4 steps that you should be focusing on as your business develops to make sure to reach your goal?

To really have an online business that is sustainable, consistently growing, and partly automated, you have to put in the work—and part of that is knowing WHAT milestones to expect.

There are four big steps, especially in terms of what you are offering in your business, and these steps are what I’m sharing with you today.

1.  Focus on one core product.

As an entrepreneur starting out, you need to first establish two things: what are you selling? And who are you selling it to?

Ideally, you want to have a core product in the price range of $100-$300. This will generate good revenue when you start selling.

However, if you have an e-commerce shop, it works a little different number-wise. Regardless, you want to focus hard on making that one product work, selling it, almost on autopilot, until the market wants it and wants to buy it from you.

2. Implement backend offer.

If you are focusing on that core product, and really pushing it out to your niche audience, you should hit your $1 million milestone in a matter of months to a year.

Once you reach $1 million in revenue, then you can focus on your backend offer, usually something a little higher priced. This will allow you to really double down on business and get those conversion rates to a place where you can feel good about them.

3. Reach more audiences.

If you answered those two questions at the beginning, then you should have a good idea of who your niche audience is. And if you have been focusing on your core product and backend offer, you have enough freedom in your business to find different audience segments.

Get creative.

Who else can you help with your core product?

How can you pivot your message (or your core product) to meet new audiences?

4. Scale, scale, scale.

By this point, your core product is well-received with testimonial proof, helping people, and generating revenue.

You have your backend offer in place, and you’re finding ways to continuously bring people in with different tripwire products.

FREE Video Training Alert: If you're struggling with any of this and especially your funnel because it just isn't converting the way you want it to, check out my free video training on the '10 Simple Ways To Fix Your Funnel That Doesn't Convert': {https://funnelproacademy.com/funnelmagic}.

Now, it’s time to scale up as much possible. This is when you invest money into paid advertising so that more people find your business. And this is where you should really blow up!

Hopefully, if you’ve followed these milestones, and put the work and building blocks in place, you’ll find success in your business online.

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

This one design hack has saved me 10 hours a week minimum (seriously)!

Disclaimer: This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.

{This post on simplifying your online design needs is the first in a new weekly 5-part post series we’re launching on this blog: A Small Business’s Survival Guide.}

This solution that I’m going to reveal to you today was first revealed to me by my talented friend and savvy business owner, Corie Clark.

Let’s dive straight into it, shall we?

Are you tired of spending hours on Canva creating your ads and blog graphics?

Are you ready to take your designs to the next level?

You’re SO going to love the life saver I’m sharing with you today.

The time spent creating logos and finding the right designer can be such a waste.

Then, if you end up with a design that you’re not happy with, it can be super discouraging.

So, what if you had access to unlimited designs with as many revisions as you need with a team available to support you through the entire process? And on top of that 100% satisfaction guaranteed?

Design Pickle is the answer!

Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.

For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!

What I Love About Design Pickle

With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.

The process is seamless from start to finish.

Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.

You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.

The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.

When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.

It all takes place right on the site, with all of your files and messages kept in one safe cloud location.

It takes me on average about 2-5 minutes to submit 1 request.

Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:

  • Ebook designs
  • Case study designs
  • Report designs
  • Blueprint designs
  • Social media banners
  • Facebook ad designs
  • Unique sales funnel background images my team and I want to use
  • Pinterest Pin designs
  • Youtube thumbnail designs
  • And so, so much more :).

And the best part is that you can usually expect to receive your design in just 24-48 hours!

It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.

If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.

Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.

And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.

This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.

We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.

If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.

For a special offer from Design Pickle, click here: http://share.designpickle.com/solution

P.s.  On this blog, we only recommend products, softwares and apps that my team and I personally swear by and actively use. You might also enjoy:

How a little plugin extension increased our purchase conversion rates by 32%.

How The Right Home Office Can Save Your Business?

When I first transitioned from having a corporate job to working from home in my jammies, I had no idea what I was in for.

Full disclosure, I’ve actually never worked in my PJs before.

Why?

Because I can’t get into the right, fiery mindset to crush it on any given day, if I wear my jammies.

Regardless, of how cute they are :).

The most important realization that I had was that it did not work for me to do work while lounging around in my bed, or from my living room coach, or from the kitchen table, etc.

Not only that, since my dogs and my husband were around and had no idea in terms of what my work schedule was like, there were constant interruptions.

And interruptions are no good.

They distract you from what you set out to do and then, you have to re-invest the energy to get back into ‘the zone‘.

However, I was SO incandescently happy to be finally able to work from home – to have set myself free of the corporate world – that I did not think about things like setting up a ‘home office’.

Side Note: You might also enjoy: https://corneliapauline.com/2018/03/10/how-i-went-from-boring-corporate-job-to-blissful-boss-in-less-than-1-year/

Heck, the word ‘office’ itself scared me for like a year after I had quit my corporate job.

Though, what happened?

I lost my routine – any routine, to be precise.

And regardless of how unsexy that word might sound to you, routine is THE most important thing you can ever incorporate into your entrepreneurial/freelancer lifestyle.

Believe me, if you had known me years ago, you’d know how crazy that is of me to be writing right now.

I hated routine.

I was the kind of gal who got anxiety and the occasional panic attacks only to have to attend high school. Not because I didn’t have any friends or was teased or anything like that. I had my lovely, close friends and was known as a pretty cool, goofy kinda girl.

I just did not like the fact that I had to adhere to doing the same thing, day in, day out.

What I did not understand until just fairly recently is that having the RIGHT routine truly sets you free.

It’s the discipline within the routine that will help you move mountains in your professional and personal life.

Now, why a home office?

I say that one of the most important things you can do after quitting your nine-to-five or other type of job is to have a designated home office area in your home.

Somewhere, where you can go in the morning after completing your morning routine (whatever you decide that to be).

Over these past 8 months, I not only have a designated home office in our loft here in Southern California but, I also decided to sign up for an office at WeWork.

And guess what?

My productivity level has spiked up so much than before when I had no real place to work from.

Not only that, I learned that any successful entrepreneur had a designated office in his/her home. From Sara Blakely to Elon Musk, from Chiara Ferragni to Amy Porterfield and so on.

If you want to build up a successful, serious business (and you i.e. don’t want to freelance forever), you are going to reach that point where you’re going to take this seriously.

Now in this blog post, I also wanted to share with you a few of my favorite things that I have placed or put around throughout my home office :).

These are suggestions that will help you become even more productive.

But totally feel free to find and choose your own favorite Home Office items.

The CEO Chair

I love having a colorful chair, a red one in particular. Red is such a power color for me and even though, I never tend to wearing red when it comes to my fashion (except for the occasional blazer), I absolutely love this chair. Makes me feel like a CEO. You can get it here.

My BossLady Mug

I’m a total coffee addict :).

I guess that comes naturally from growing up in Vienna, Austria.

And to get in the right mindset in the morning already, I love to use this LadyBoss mug. It really helps me set my intentions correctly.

You can get yours here.

Good Lighting

Sometimes, you’ve got to work late nights in your business.

I find it important to have warm and good lighting around me and this is by far my favorite table lamp. Get your own here.

A Tripod 

The tripod is particularly important to record Facebook Live or Youtube videos from.

I’ve tested many different ones and this one is the sturdiest and one that works the best with both my Samsung Galaxy 8 and iPhone ;).

A Library of my favorite motivational and business books

A lot of members of my tribe absolutely love my bookshelf background that I usually like to use when recording videos or doing Facebook Lives.

It doesn’t only make for a cool background but it also adds such a feeling of homeyness that in my opinion, you can only attain through adding a bookshelf ot your room such as this one. Get it here.

For more inspirational design ideas regarding your perfect Home Office, check out my Pinterest Board ideas.

Also, if for whatever reason you would like to right away join a co-working space because you maybe live in a studio apartment or have children, etc. I definitely recommend scheduling a tour at your local WeWork location.

Note: WeWork is not affiliated with this recommendation. I just generally like them.

What are your favorite home office items? Drop a comment in the comments section down below ;).

Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

How to get your online business GDPR ready?

Or, in other words, making GDPR sexy again

Last week, my entrepreneur friend Jodi Hoffman and I hopped on a Facebook Live Interview and talked about EVERYTHING GDPR.

When I first heard about this term a few months ago, I was so confused.

GDPR or, General Data Protection Regulation?

I was also confused what this would mean for my business.

As a result, we decided to shed some light on this inside my Facebook Groups Community, Social Media Funnel Hacks, as well because I knew that I couldn’t be the only one feeling this way.

Here is the interview and all the things that we talked about.

Enjoy!

Cornelia: Jodi, thanks for being here!

Can share your story with us and why you’re so passionate about this?

Jodi: Of course!

I’m Jodi Daniels.

I’m based in Atlanta, Georgia in the United States, and I spent a nineteen-year corporate career across four big multi-national companies.

Most recently, I was senior vice president at Bank of America as their digital privacy expert. I left last summer to go out on my own and join the online entrepreneur world where I started my own privacy consulting business.

Since then, I have been knee-deep in GDPR. I feel like I eat, breathe, sleep all things GDPR. I’m getting companies from one person to huge multinational companies ready for GDPR.

Why am I passionate? Because I see so much opportunity, and there’s so much confusion that I really help bring everything I’m doing in my everyday world to the mass online audience.

Cornelia: How about we start with the basics?

GDPR might be completely new to someone. How would you explain it in one to three words?

Jodi: GDPR is all about protecting the EU residents’ personal data.

In a conference a couple weeks ago, I heard from the original drafter of the GDPR, and she said that GDPR is all about giving back the rights to and EU resident over their digital data.

Cornelia: I’m curious. What conference was that?

Jodi: The Global Privacy Summit.

3,500 privacy professionals from around the world congregate in Washington D.C. every year to talk about the latest that is happening in privacy, and as you can imagine, it was GDPR, GDPR, and more GDPR.

Cornelia: So many Europeans are very freaked out about it because it does have an effect on your business—if you’re not becoming GDPR compliant.

Jodi: It really does.

I think it’s important to talk about who this affects.

We define it as protecting an EU resident’s personal data, but what if I’m in the US?

Why should I be focused on GDPR?

And that’s because any company around the world that’s processing that data or targeting that person has to comply.

If I have a website and I use my Facebook pixel set to global, and I lure you to set up for my freebie, I just embarked on GDPR world.

Cornelia: Can you tell us more when it comes to online businesses and what the next best step someone has to do right now to prepare for GDPR?

Jodi: Great question.

The first things that you need to know is what kind of data you have and how you are using it. You can’t write a privacy policy if you don’t know those basics.

And to do that, you have to know the definition of personal data because under GDPR, it’s a little different.

It’s not what a lot of people think: name, email, address, financial information.

It’s also online identifiers.

It’s the Facebook pixel, Google analytics pixel, or any other pixel in cookies that you have on your site like IP address.

All of that is included in the definition of personal data.

Based on that, figure out what you are collecting and who you are using it with, such as an email service provider, an agency, vendors, etc.

Once you have that inventory, then you have to work on communicating what it is you’re doing to the person you have coming to your sites and services.

And that’s where the privacy notice comes in.

A privacy notice is a legal document.

It’s the document that is your communication to the user of what you’re collecting, how you’re using the data, who you’re sharing it with, how you’re protecting it, and how long you’re keeping it for.

GDPR has a number of very specific requirements you’re supposed to have in it.

And other companies have requirements too, such as Facebook and Google.

So, you have to get your privacy notice in order, and you can’t do that until you know what it is you have.

Cornelia: We’ve talked about segmenting your list so you can have a list for your European citizens and have a list for the rest of the world.

Is this something that is recommended right now?

Jodi: The other important part of GDPR is how you use the data.

You can’t just collect it and use it however you want.

You have to have what they call a legal basis to use it. One of the very common ones online is consent to be emailed.

The way we’ve been collecting consent is going to change under GDPR.

The email service providers are getting ready to help everyone to be able to do this from a technological standpoint.  But we have to do our jobs as the users to know how to use these tools.

Everyone is getting geared up to update the tools.

And what that means is— if I have a user from the US, I fall under the US laws, which means I can consent to anything, and I have to be able to let you opt out.

Under GDPR, I also have to let you opt out but you have to opt in.

And the opt in has to meet a bunch specific rules, and one of the very first rules is— it has to be specific, and I can’t have a prechecked box.

So, I can’t just give you my freebie and poof you’re automatically on my list.

As for the segmenting lists, the email service providers are starting to help you figure that out, depending on where your subscribers are from.

And it really depends on your business.

If you think you can separate your global customers like that, you can, but it’s just a lot to think about.

It’s a matter of how sophisticated your business is and how easy or not easy you want to make it.

I think it will be interesting to see how this will influence other areas.

If people get used to the GDPR way, will everyone get used to it and sort of come up stream with it, even if you don’t have to?

Cornelia: The opt-in checkbox is necessary?

Jodi: It’s absolutely necessary!

That’s what the emails service providers are working on.

You have to have that opt-in box.

The email service providers are giving you the tools, but you have to make sure you have the right language in place.

You have to have your privacy notice there, making sure it’s updated properly.

The other thing I think is important to know is that consent is not forever.

If five years from now, I have not opened anything from you, I should not be on your list.

Cornelia: About that consent, we get so many emails anymore that we forget what we signed up for and it usually goes straight into the spam folder.

So, I see this is as a good thing, like tidying out your closet.

Jodi: I agree! I think a lot of people talk about having a really big list, but other people are more into quality lists that are small but convert well and have high engagement.

It’s not always about quantity.

Cornelia: I couldn’t agree more.

Do you have templates with the correct verbiage?

Jodi: Yeah, I have some checklists that you can get from my GDPR Secret Weapon Compliance Kit right here.

I also have a Facebook group, called GDPR 101, where we talk a lot about this.

Cornelia: Can you give us some background on why this whole GDPR thing came about?

Jodi: It’s really interesting.

There’s actually a pre-existing privacy directive in place called the Data Protection Directive from 1995.

But times have changed a little bit as the digital era came around.

They realized that after 20 plus years it was time to update how personal data is being used.

I think a significant amount came from the digital world with advertising, tracking, and everything around email (stalking or not stalking, depending on who you ask).

As I mentioned, the original drafter is all about GDPR giving people back their rights to their digital data.

There are 28 different states in the EU, and they all had their different versions of the Data Protection Directive. And now there is one GDPR.

Each state can enforce it a little different.

And that was one big part, to try and level the playing field.

Fundamentally, if you take away all of the crazy rules and check-boxes, it’s about protecting the rights and freedom of an EU resident.

And this really goes back to WWI and WWII.

Some of those sensitive information areas of data, such as race, ethnicity, sexual orientation, etc. could have some really negative impacts if people were profiled according to that information.

So, they’re trying to protect that privacy as a fundamental right.

When someone signs up for a freebie, it doesn’t always mean they want thirty more emails from your business.

And from a business prospective, it’s different than if you look at it from that person’s perspective; it helps to see what GDPR is all about.

Cornelia: It is really important to put yourself into the shoes of your customers.

There’s a human being behind every email you send, so just a little bit of sensitivity is really important.

Jodi: Exactly.

There’s a person behind that cookie, and that’s why they added that line about personal identifiers.

If you really use all of the technology and tools available, you can tell who “cookie 123” is, and that’s where GDPR is going.

Cornelia: Are there any loopholes?

Jodi: I’m sure there are some loopholes that are going to get figured out.

A lot of this is going to be in how you interpret it.

So, I mentioned you have to have a lawful basis.

The one part where I think you might find some is in “legitimate interest.”

It’s about how a business has to market to get business.

So, a company will say, “I can do all sorts of things to get business,” while the GDPR is saying, “no, that’s not quite what we had in mind.”

That’s where a lot of the gray areas are.

Cornelia: When someone opts in for our freebie, we automatically send them our newsletters, right?

Jodi: You have to add the verbiage so that they understand this.

You have, “Sign up for my freebie,” on your website, and you need that opt-in checkbox there.

It can’t be the way it used to be.

Just like in Facebook groups.

You can’t be asking for people’s email addresses to join groups because you need proof of that consent.

Consent is very complicated.

There are multiple pieces and it’s more than just this one simple form.

One of the pieces is that you can’t condition.

So, the freebie has value and you shouldn’t have to get the marketing to get the freebie.

Cornelia: What about existing subscribers?

Jodi: It applies retroactively. 

If you have met GDPR requirements with your existing list, then you’re okay. Keep emailing.

If you haven’t, then people are doing some re-permission campaigns.

But be careful with that.

Do not email people who have opted-out.

Big companies have gotten in trouble with that. GDPR is in effect now but will be enforced on May 25.

Cornelia: What would be some of the verbiage for that?

Jodi: You can say, “Hey, you’ve been a member, and we’re working on our compliance in GDPR, and we still want you to be part of our community. If you do want to be part of our community, click here.”

You have to get that consent.

They need to take some type of action.

But you have to be careful not to put conditions on that consent or you’re back in the same circle.

It’s a great relationship builder.

Yes, people are likely not to click and your list will get smaller, but the people who do click will be loyal followers who have found values in what you’re doing.

Cornelia: Thank you for sharing that.

It’s a great point.

You have to be careful with compliance partners.

Jodi: If you collect with an email service provider, you’re responsible as a business that who you are working is GDPR compliant.

If the vendor doesn’t figure it out, then you can’t use them.

Cornelia: When you have to confirm an opt-in, you have to click a link, and a lot of people don’t like to do that.

Jodi: The part of getting consent is on you as a business.

And people like the double opt-in because it confirms that it’s from the right person.

GDPR does not require the double opt-in, though Germany does.

It’s an industry best practice and it serves a great purpose because the burden of proof is on you.

Cornelia: Do you have a list of providers who have that double opt-in?

Jodi: All of the main ones that I can think of do: MailChimp, Convertkit, etc.

There’s one other part of GDPR that we haven’t touched on, and it’s called individual rights.

You’ve heard me say that GDPR is about the individual’s right to control their digital footprint, and a part of that is the right to be forgotten and the right to port data.

If I ask you to delete my data, that means to actually delete, not just unsubscribe or opt-out. Delete.

The idea for porting is more for e-commerce or a community where you have machine imported data.

That idea is that your data is yours and you should be able to have it, like a medical record or a Netflix movie record.

The opt-outs become a gray area for people who ask if they can market to people who have opted out on another platform, such as Facebook ad targeting.

Some people will say that opting out of an email doesn’t mean they have opted out on Facebook, while others will say that opting out is opting out, period.

I would say not to do that, that people who opt out don’t want to hear from you and that you should move on.

Cornelia: Have there been any talks about how strong the enforcement is going to be?

Jodi: I think you’ll find May 28, some well-known brands will be in the news again and made an example.

It’s a real law, and people need to take it seriously.

Cornelia: This was very helpful and easy to understand, so thank you!

Jodi: Don’t forget you can get a GDPR checklist from my GDPR Secret Weapon Compliancy Kit.

Also, be sure to check out the GDPR workshop if you’re in for some more in-depth knowledge. It helps businesses become compliant with GDPR without all of the confusing legal jargon. It’s very step-by-step. Limited spots available for that one and you can sign up here: https://corneliapauline–redcloveradvisors.thrivecart.com/gdpr-secret-weapon-workshop/

P.s. You might also enjoy: https://corneliapauline.com/2018/02/09/17-hats-review-powerful-business-app-small-businesses-like/