The main reason why your online business isn’t making any profit and what to do about it.

How to get more traffic?

How to improve the design of my landing page?

How to optimize my lead generation attempts for better conversions?

How to fill-in-the-blank?

I bet you $100 that if you have all of those things in mind and are wondering about all of those things than you have not cracked the code to your online business yet.

Why?

Because 99% of the time when a business does not make any sales (and with it, revenue), it is due to unfocused messaging in combination with not targeting the right people for your offer.

So, what needs to happen in order to change this?

(1) Focus on getting clear on your messaging.

(2) Speak to the right audience.

You would be surprised at how many online entrepreneurs and business owners are getting this wrong.

Not only that, they also ridiculously undervalue that messaging and audience-matching aspect that needs to happen for an online business to become profitable.

Instead, they buy into every tool or analyzation app they can find, get a funnel building software, hire a Facebook Ads person, a designer, a social media manager, etc. and expect them to create pure magic.

Don’t get me wrong…

All of these people and professionals are super important and if you are not a specialist in any one of them, you want to look into partnering up and hiring a professional like that.

My main point though is that as the CEO, the business owner of your business, the entrepreneur of your product, it is your main responsibility to listen to your target market and figure out HOW to sell WHAT it is that you are selling.

Because, you see, if you do not have an answer to the previous paragraph on the HOW, the WHAT and the WHO, than you won’t have a successful, thriving business.

You would be surprised though how many business owners and entrepreneurs want to rub off this responsibility on a service provider of theirs when it’s really not.

Service providers are there to provide their expert knowledge and further help you scale up your company in different ways and through different implementations of their skill sets.

I’m arguing though that it is not their responsibility to “fix the core of your business”.

And if the core isn’t working, the rest isn’t working either. Not 100%.

Because when at its core your messaging is off and unclear or, the quality of your product/service is crap or, the fact that you are not selling to the right audience… when all of this is happening, this means that no one could ever fix your business for you.

So, I want to encourage you not to ever shy away from these very basic responsibilities and instead take ownership of your business and brand (in the digital space, especially).

If you are actively in business, you are the person that should understand your audience completely inside and out (as if you could almost read their minds).

Let’s get to the important questions though in regards to what you could do if you’re unclear about all of this.

Well, there are 5 things that might help you:

(1) Are you promoting and talking about your product/service with the BIG DOMINO effect in mind?

What is the BIG DOMINO effect you might ask?

Think of a domino as an objections to your product/service and overall message.

In essence, it’s for you to figure out now which domino of all the dominos is the one that you need to make sure off that if you kick it, ALL of the subsequent other dominos will start falling down too?

If you can do that, you’ve found one of the secrets for online business success.

(2) Focus on the vacation, not the plane ride.

Most business owners and entrepreneurs love to talk about all of the features that they’re able to get from a particular product or service.

Your target audience does not care about that.

They care about the vacation!

In other words, they care about the end result and how it will immediately make their life better.

The plane ride is boring.

Telling them about the awesome vacation is cool.

(3) Positioning.

The way you position yourself and your brand is everything.

Sometimes, a slight shift in how you position yourself, can have a HUGE impact on how your product/service offering is coming across to your target audience.

As a basic positioning statement, this might help:

For [your target audience] who are [fulfilling specific characteristics][your company name] provides the [specific category of buyers] with [competitive advantage] because of [unique value proposition and social proof].

(4) What OST are you known for to your market?

OST means ‘One Simple Thing’.

What OST of the entire breadth of products or services you offer are you most likely known for?

Remember, it has to be simple and memorable.

If you have too many things in mind that you could be known for, you need to dig deeper and figure out the OST.

(5) Context, context, context.

I can’t repeat this enough but if your messaging isn’t sent to the right audience, it’ll feel like spam to whoever gets it.

Think carefully about your target audience’s environment, location, activity and time of day when you deliver your message about your product and service.

Also, depending on the type of platform that you’re sharing your message on (Youtube, Instagram, Facebook, Twitter, a Podcast, Blog, etc.), your target customer/client comes to this platform for a different reason and with a different intention.

Just think of how you use those different platforms yourself and the amount of time you spend on them as well as what type of content you usually consume when getting on the platform… that should give you a very good idea of why your customer/client is on there too.

Depending on that, you have to adjust your messaging to FIT the CONTEXT.

You can read more about this particular point in this other blog post of mine as well:

What are the essentials of a social media strategy?

Finally, if you’re really stuck…

Now, you’ve started to overthink things.

No good.

You need to get away from your laptop and desk for a while, sometimes even a couple of weeks.

You need to give yourself space for new ideas to form or old ideas to confirm themselves.

When you really struggle to pin-point exactly what your message is (the WHAT) and how you’re best delivering it to your ideal audience (the HOW), than the best thing is to step away and let yourself be inspired.

 

Hope you found this helpful.

P.s. If you feel like you truly need more mentorship and coaching when it comes to this topic, you can hire me as a coach on an hourly basis HERE. I also offer monthly packages. Feel free to CONTACT me for more information.

26 Products In My Carry-On I Can’t Travel Without

Or, the art of packing your hand luggage.

One of the coolest things about being an online business owner is that you can meet up in real life with the cool peeps you interact with online on a daily or regular basis, at industry conferences around the world.

Today, I came back from Orlando, Florida, where I attended the Funnel Hacking Live Conference #fhl2018 .

Most people actually don’t know this about me but I’m very systematic and organized when it comes to preparing for a trip. I’m a PRO at packing and made an art out of it.

It probably started when I was just eighteen years old and decided to attend university in Hawaii. I needed to move my ENTIRE life from Austria to the U.S. at that time.

Ever since then, I’ve flown SO many times internationally as well as domestically that I’ve really perfected my packing.

Today, I wanted to share my carry-on list with you and hope you’ll find it helpful.

NOTE: The things I carry with me vary a little bit depending on the purpose of the trip. However, the things I'm listing here will ensure you have a nice and relaxing flight while being prepared for all sorts of events during a flight.

One of the most important things is what you bring with you into the cabin.

& Depending on the things you carry with you, it can make or break your flight experience. Trust me.

I’ve flown about 18 times alone last year, so here’s my secret to packing my carry-on and that will ensure you an enjoyable flight experience.

Smartphone

I currently use the Samsung Galaxy s8. On my phone, I have downloaded my favorite podcasts, a couple of audiobooks as well as several music playlists.

Depending on what you like to listen to or watch, just do you ;).

Laptop

Of course, as an online business owner and entrepreneur I can never forget my laptop. Having access to my laptop is my livelihood.

A book for entertainment

You never know when the board computer of an aircraft won’t work or if your computer decides to stop working suddenly.

Yes, all of those things have happened before to me.

As a result and as to not go crazy out of boredom on a long-distance flight, I always bring a good book with me.

For fiction, I recommend A Nightingale by Kristin Hannah in case you haven’t read it thus far.

For non-fiction, I recommend The E-Myth by Michael Gerber.

Headphones

I never liked the fairly cheap airline headphones that the stewardesses usually provide you with. Instead, I love bringing my BOSE headphones on short-distance flights as well as my larger BOSE noise-cancellation headphones on long-distance flights.

Notebook

I love finding unique and purposeful notebooks such as the one in the video (which is sold out I just saw) or this one on Etsy:

Something to write with

The pens by the company Kyinflose are great. You can find them here.

Mints

Altoids are great (or any other sugar-free mints) or plain old simple chewing gum works too ;).

And in case you didn’t know, here is an interesting read on relieving air pressure when traveling in combination with chewing gum.

Pain-Reliever

Due to the air pressure on a long-distance flight I sometimes (if rarely) get headaches. Ibuprofen is my go-to pain killer for that or, for whatever unplanned occurrence.

Lip-balm

Organic lib balm is awesome and helps to keep your lips moist and shiny. My favorite one is the one from H for Love.

Mouth Hygiene 

Toothbrush, toothpaste and mouth wash are something that never miss from my carry-on luggage. Ever since getting Invisalign, I’ve totally gotten into the habit of brushing my teeth after each meal that I consume. And, it helps to keep my teeth nice and white as well ;).

Essential Oil

Lavender oil calms you down if you simply rub a tiny bit right underneath your nose and in the middle of the forehead. It also helps to fall asleep. In case you don’t like the smell of Lavender Oil but rather prefer a different smell, go ahead and take that one with you.

Deodorant

For some odd reason, I personally love the earthy smells that men’s deodorants have. As a result, I use any of the Old Spice deodorants.

Moisturizing Facial Spray

This is SO refreshing if you do that. A little tip of mine ;). I love the beauty elixir spray by Caudalie. I use it a lot throughout the flight and it immediately makes me feel as if I was sitting in a fresh-smelling forest, rather than in an often times stuffy plane.

Nail-file

In case you don’t do Gel Nails when getting ready for a conference or before leaving for vacation, I’d highly recommend brining a nail file. My favorites are the ones by MAKARTT.

Lady Products

Even if you don’t have your period during the time that you’re traveling, bring a few extra pads regardless. Once, when I was flying, my seat neighbor desperately needed some and I was able to provide her with some.

So, if you carry them with you, you’re always prepared to not only help yourself but a fellow lady out as well ;). The Menstrual pads that I recommend are the ones by RAEL. They are great and I’m happy to see that lady products are actually being made of better, non-toxic materials now.

Floss

In case little leftover crumbs from the airplane food get stuck in your teeth, floss will be the solution.

Eye drops

Eye drops are particularly helpful during a long-distance flight. I always get irritation in my eyes after long-distance flights. So, in order to not look like a red-eyed demon or something like that, I always make sure to carry eye drops with me.

Neosporin

You cut yourself sometimes or get blisters from your shoes. It happens. That’s why I always have one emergency tube of Neosporin with me.

Hair band

If you’re a woman and have hair that’s longer than past your shoulder, carrying a couple of extra hair bands with you can help a lot. I like these ones because they are super cute.

Perfume

I’m pretty European when it comes to certain things and so, I always carry some form of perfume with me. When I travel I usually like perfume roller balls or small travel sizes. In case you can’t get some samples from your local Sephora, I recommend the Pre De Provence Rollerball.

Tweezer

As a gal, you never know when you see a little hair somewhere along your brow lines (or in between your nose) that’s not exactly where it should be. A tweezer is here to help. My favorites are certainly the tweezers by Revlon.

Hair brush or comb

My hair can get pretty knotted up after a flight if I don’t brush it out right after we arrive at my destination airport. It’s probably because I like to leave it open since it is more comfortable.

In order to look all neat and tidy when I arrive at my destination, I like to comb through my hair with a comb or hair brush I carry with me. It can make such a difference.

I particularly love this Boar bristle hair brush and comb set here.

Moisturizing Cream

My absolute all-time favorite, light-weight flight moisturizing cream is the one by Dr. LJH. It’s by far the best cream I’ve ever used (particularly for the price as well). You can get it here.

Copyright by Shiptohome

Mascara

Ideally, I only put on Mascara when I get off the plane (unless I’m coming from the conference or a business meeting).

The Mascara of my choice is DIOR’s Diorshow Iconic. It’s the sexiest mascara ever by far.

Lipstick

Once we land, I’ll stop by the restroom real quick and apply a layer of lipstick. The European in me feels totally put together and ready to take on the world as long as I wear lipstick.

My current favorite one is also by DIOR ADDICT and the color of my choice is Sauvage (as you can see in my video).

Concealer

Finally, having a concealer in your purse always proves to be helpful. Especially, during busy business trips, I tend to sometimes break out because of the lack of sleep and excitement.

So, guess which brand of concealer I use? That’s right. It’s by DIOR again and is the Diorskin Forever Undercover Waterproof Concealer in Light Beige. I’m currently a huge fan of their products.

And that was it! This was my list. I hope that you found it helpful. If so, be sure to share this blog post and let me know in the comments down below which products in your carry-on you can’t travel without. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

5 simple yet effective ways to create professional videos from home

Or, how to create videos that stand out?

When it comes to recording videos or even recording yourself on video, most people feel the fear creeping up inside their chest.

It’s an overwhelming process to them and especially a lot of business owners and entrepreneurs, who could really benefit from using more videos throughout their marketing, shy away from it.

My goal with this blog post is to shed some light on the entire video recording process for you and to show you how simple it can be if you are aware of a few ‘shooting rules’ as well as have some basic equipment.

So, here we go:

GEAR THAT I USE AND CAN RECOMMEND:

Having a collection of this basic video recording equipment, will make recording videos so much easier.

So, since gear is where every creation process starts, I wanted to start here and share with you what I personally use and what has worked for me.

When it comes to recording quick videos on the go, I simply use my SAMSUNG S8 phone with its in-built video editor processing tool.

It’s amazing nowadays what smartphones can do and it’s so easy to just capture some footage on the fly with it.

For videos that I record from home, I mostly use a point-and-shoot camera.

I have a DSLR camera. However, I prefer shooting videos for Youtube, Linkedin and other marketing purposes with my Sony Cyber-shot DSC-RX100.

It is SO small, light and quick to use. Moreover, you can guarantee to do a good job setting up the whole setting yourself because the camera allows you to turn the screen of it, so you can see yourself and what you are doing the entire time.

Then, of course, I use a tripod. I got a small one for the table as well as a tall one if I need to move the frame out a bit further.

For lighting purposes at home, I bought this lighting gear package a few years ago and boy, it was one of the best investments I’ve ever made. I highly recommend it.

Having the right kind of background lighting immediately increases the perceived quality of your video.

Finally, audio is key. For audio purposes one of my famous Youtuber friends recommended to me the Zoom H4N PRO Digital Multitrack Recorder. I’ve also had it for years and it never disappoints to deliver the kind of audio recording I’m looking for.

In case using such a recorded, is a bit too complicated for you because you don’t want to have to deal with transferring the file onto your computer – I totally get it – you can use this microphone instead.

You simply plug it into your laptop for improving your audio quality and it does a great job as well.

VIDEO SHOOTING TECHNIQUES:

Regardless of if you do Facebook Lives for your marketing or you pre-record Youtube and/or Linkedin Videos, abiding to these ‘video rules’ can make or break your video and as such, have a direct influence on your viewership.

They are really important and you need to focus on getting them right if you want to create an interesting video.

  • (1) Background, background, background.

Depending on your brand, use the kind of background that fits to it.

I’m personally a book nerd, so I love having my home library in the background of my videos.

So, if you are a solo-entrepreneur, you might use your home office as the background to your videos as well.

If your brand is more colorful, use colorful backgrounds.

Don’t shy away from it.

Test, test and test again. See what works and what your audience responds to.

A good rule of thumb is that if you would be watching the video, does the background look distracting to you or are you still in focus?

That is also an important question to keep in mind.

  • (2) It’s all about that lighting.

We’ve talked about having the right kind of lighting background in the previous section.

Your face always needs to be pointed towards the light source.

However, be sure to not have direct sunlight, for example, or a lamp pointed directly at your face.

This will create really harsh shadows on your face and actually, make you look older.

This awesome graphic by Wistia explains from where you want your lighting sources to come from:

  • (3) Frame.

I’ve found that video views convert the best into engagement when you either position yourself in the exact middle of a frame or,

When you frame yourself onto one third of the frame, kind of like this:

Do you see how in this video, I’m trying to position myself towards the middle of the left arrow.

That’s the kind of framing I am talking about ;).

Again, you’ve got to try it out.

When I record from my home office, in comparison, I noticed that because of my set up, the framing looks cooler if I position myself in the middle like this:

  • (4) Context/Setting.

Now, the setting or context is related to the framing.

Depending on if you choose your home office, a park, walking inside the office space of a co-working building, walking through town, on the beach, etc. depending on all of this, your framing will be influenced by the setting.

If you choose to have an interesting setting or context that you film your video in front of, you can dramatically increase your conversions.

Greece, 2017

However, you have to find what works for you.

Some people love sharing lessons while walking. Other entrepreneurs or business owners would get way too distracted to do that.

You have to figure out what works for you, what resonated great with your audience and than, do more of that.

  • (5) Audio can make or break your video.

I’m the first one to admit that I don’t always have the perfect audio during my videos.

Though, I definitely try because I know how important this is.

Because of that I always take my BOSE headphones with me anywhere because they do a pretty great job at recording some nice audio when I decide to record a video on the fly.

At home, like I mentioned before, I use the Zoom H4n microphone.

It’s a bit more work during the post-production process but it will get you some great results.

And this is now where we are at, during the post production phase.

EDITING (Post-Production)

    Here are my little tricks an tips on how I edit my videos:

    • Increase quality of your audio (decrease background noises) inside iMovie.
    • Cut out all the ‘Ums’ and ‘You knows’ and other time wasters inside iMovie.
    • Add short intro with title to what your video is about.
    • Add some title or, intro music.
    • Enhance the color of the video.
    • Fix the white balance of the video.

    That was pretty much it.

    If you decide to record videos from your smart phones (all the while, keeping my Video Shooting Techniques in mind!), I love to use the app FilmoraGO to edit my videos.

    Otherwise, I edit my videos inside iMovie and after uploading the files onto my computer.

    Last but not least, have fun with it and allow yourself to be creative.

    Finally, be sure to share this article if you’ve found it helpful <4.

    Let’s do this!

    P.s. You might also enjoy: https://corneliapauline.com/2018/02/22/5-ways-quickly-build-community-online-storytelling/

    How I Went From Boring Corporate Job To Blissful Boss In Less Than 1 Year

    Or, how I quit my corporate job in 2015 at the age of 27 with $7,000 in my bank account, NO clue how to start an online business or make money online and had only 3 months to figure it out until I’d run out of savings.

    And figure it out, I did. Read on…

    To tell you my whole story, I’d probably have to go back a few years.

    It started in college when I studied abroad in Seoul, South Korea. I took a few technology entrepreneurship and international management classes. Inspired by one of my professors, I started a blog.

    My goal was to interview entrepreneurs. It quickly turned into a lifestyle blog. I was never able to really figure out how to monetize my efforts though.

    So, it was more of a hobby. Regardless, it was back then, when my softly blossoming entrepreneur buds started to originate from.

    Fast forward a few years and I found myself in a corporate job as an operations manager at an international corporation.

    Okay, it wasn’t my awesome peeps that I worked alongside with that made my corporate job miserable.

    Cornelia and fellow AON employees, 2015

    Instead, it was the sheer monotony of it.

    The fact that I did not use anything at all that I studied and was passionate in (diplomacy and sociology) or, my other creative talents.

    You see, I grew up playing the violin professionally all throughout high school.

    Cornelia Pauline, 2010

    Not only that, I graduated from a special Arts high school before moving to the U.S. to study.

    I always thought that there was more to life.

    I did not want to get stuck in a corporate job, pretty much having the same routine day in, day out.

    I did not want someone else to be in control over my own time.

    To me, being the boss of your own time means freedom.

    Life is life, though. Plans don’t always work out.

    There comes a time when it’s not just about those plans. It’s about your future and it’s about what purpose you decide your life will have (and has).

    In other words, how do you want to spend your time?

    For me, I knew I wanted to build a legacy.

    I wanted to inspire people and wanted to help them break through form the constraints they impose upon themselves and live a life on their terms.

    In other words and the only way you can do that is by figuring out what SKILLS and SKILL-SETS you already have (or that you’d love to develop), what innate talents/strengths and figure out how to package them in a way that they become valuable to the overall economy.

    Understanding that and figuring that out for yourself will result in – you’ve guessed it, income.

    Which, in turn, means you will never have to send out that resume again – hoping someone else will choose you and turn your life around.

    No!

    Make the choice today to turn your life around.

    It all comes down to that, a choice. And that is what I did.

    I decided.

    So, I started scouting out freelancer websites upon a friend’s recommendation.

    My favorite site that I used to experiment with the kind of value I could add to the economy and other businesses was Fiverr.

    From when I first used it, it has changed and developed quite a lot.

    However, throughout the next six months, I was able to replace the monthly income of my corporate job completely with the kind of money I earned from doing gigs on Fiverr.

    First success, right?!

    Side note: Yes, I do have a course on Fiverr and even wrote a book on the hacks I used to get those kinds of results. You can find out more about that here: https://fiverrwithfocus.com/welcomefwf

    Now, once you get to a certain point, you quickly realize that you need to leave the mothership. It truly felt like that.

    Though, I had hit a wall.

    I realized that if I really wanted to start growing a successful business (and not only be a freelancer, which is totally fine if this is what you want. it all depends on what you want), I needed to start to figure out how to position myself outside of Fiverr.

    So, that’s what I did next.

    Once you start branding yourself and positioning yourself correctly, it is pretty straight-forward how to get new business.

    And after a ton of trial and error throughout the next few months, I developed a system for this as well.

    Hence, I wanted to share it with other aspiring or beginning business owners and entrepreneurs that still struggled with that stage ;). Born was CONNECT, Facebook Networking For Entrepreneurs.

    Throughout the beginning and even nowadays, I get about 90% of my clients from being active on Facebook, without spending any money on paid advertising.

    The next success!

    Don’t get me wrong.

    There was a LOT of trial and error involved. There still is. That never stops.

    I had people tell me that I was, for example, crazy for ever offering services on Fiverr.

    Though the thing is that if you have never before made real money online before to where you can imagine it completely replacing your regular ‘job income’, it’s hard to find the inner attitude and mentality to get and close new clients.

    All in all, you have to figure out what works for you.

    Though,most beginning business owners and entrepreneurs are either (or both):

    (1) Sabotaging themselves because they do not think they have what it takes to live the laptop lifestyle so to speak.

    I was the same.

    Not only that, I did not know what to sell. Fiverr helped me figure this out without, for example, hiring an online business coach that would have charged me (rightly so) a few thousand dollars a month.

    At that point, I was not ready to make that kind of investment.

    Maybe I would have achieved my diverse small successes much faster if I had invested in a coach or program though.

    What can I say? I can be a bit stubborn at times and want to figure things out on my own.

    Nowadays, I’ve realized to not hold on and let go of my stubbornness much sooner. Thanks goodness ;).

    (2) Overthinking things. 

    You can figure everything out.

    Just take it one new information at a time.

    Relax.

    No one has it all figured out at any given step in their journey.

    That’s part of the mystery of life ;).

    (3) Too slow when it comes to pivoting.

    Yes, there is a difference between following every hottest new shiny object AND pivoting if something is truly not working.

    I believe that every single person out there (and if you’re reading this you are certainly one of them), can create the life for themselves and their families that they always dreamed of.

    You just got to take a chance on yourself.

    Try something.

    If it does not feel right after you gave it your best shot, pivot and try something else.

    Eventually, you’ll get there.

    And some things which might be not right for you anymore tomorrow, are important and true and right in this very moment for you.

    It is all an experience you have to go through to grow.

    Don’t be afraid of trying.

    Don’t be afraid of putting yourself out there.

    After all, what do you have to loose?

    You can always go get another job.

    If you have a job right now, you can skip going out with friends for Happy Hour and dedicate some hours during the week to start taking action towards your dreams.

    Life can change A LOT in one year.

    Heck, you CAN change your entire life in just 12 months!

    Think about that.

    When I first started, I still worked from a cubicle in an office doing the same thing every day.

    12 months later, I developed into a business owner, traveled around the world with my husband and two dogs while loving the work I do for my students and awesome clients and intentionally, building my online empire.

     

    Surprise yourself.

    You’ve got this!

    Oh and don’t forget to spread the love and share this article on your social media if you’ve liked it <3.

    Let’s do this!

    ~ Cornelia Pauline

    P.s. For daily hands-on online business and digital marketing tips, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

    P.s.s. You might also enjoy this related article of mine: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

    How To Get Leads Out Of Facebook™ Groups?

    If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

    In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

    You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

    Let’s dive deeper into how that works!

    If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

    Why?

    Because to this day, the best converting traffic is organic traffic.

    Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

    Personally, I’ve never liked sales. I am good at it.

    However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

    Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

    Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

    Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

    Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

    So, let’s talk about how to acquire new business literally for free.

    Let’s focus on building our brands for longevity and not just a quick buck.

    With that being said…

    There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

    (1) You need to become VISIBLE.

    (2) You need to add the right kind of VALUE.

    Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

    At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

    This phenomenon is due to the Facebook™ algorithm.

    The algorithm is smart.

    ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

    As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

    Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

    Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

    They work hard on it, every single day.

    If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

    We are all in this together, especially as online entrepreneurs and business owners.

    Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

    The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

    I still get leads from posts or comments I’ve made last year!

    With that being said, a lot of gurus mention that you just need to ‘add value’.

    Well, what the heck does that really mean and how do you add value correctly?

    This took me months to figure out.

    Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

    (1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

    (2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

    (3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

    (4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

    Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
    In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
    So, switch it up, keep things interesting and don’t forget to be consistent ;).
    Let’s do this!
    Be sure to share this blog post if you’ve found it helpful <3.
    P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

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    5 Ways To Quickly Build Your Community Online Through Storytelling

    I love this topic.

    So, let’s get started right away.

    First of all, I think it’s important to talk about how communities are formed in general?

    Understanding the psychology behind it is as important for growing a community as it is to publish storytelling content for the said community.

    Stanford University’ Social Innovation said it best when they wrote in one of their reviews,

    "It’s about people.
    
    First and foremost, community is not a place, a building, or an organization; nor is it an exchange of information over the Internet. Community is both a feeling and a set of relationships among people. People form and maintain communities to meet common needs.
    
    Members of a community have a sense of trust, belonging, safety, and caring for each other. They have an individual and collective sense that they can, as part of that community, influence their environments and each other.
    
    That treasured feeling of community comes from shared experiences and a sense of—not necessarily the actual experience of—shared history. As a result, people know who is and isn’t part of their community. This feeling is fundamental to human existence."

    Now, let me ask you a very important question:

    What is the NUMBER ONE thing that lets people bond with each other the fastest?

    The answer is a shared common emotional experience.

    And guess how you can create this the best in a digital environment?

    STORIES.

    Plato has said it best when he said,

    I would probably alter this quote a bit for the sake of this post and say,

    “Those who tell the most genuine stories online, generate the most engagement on their content and build their communities the fastest.”

    Now, how can you practically go about creating that online community around your business and brand through storytelling?

    Well, here are my best 5 tips for you that I’ve been testing out with numerous clients and students:

    (1) Identify your overall story archetype (or the story archetype of your business brand). Preferably 1.

    What is a story archetype?

    In plain English, a story archetype is simply the kind of transition that happens from beginning to middle to the end of a story.

    Examples of that are:

    • Overcoming An Evil Thing or The Obstacle Archetype: There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant and receive a great reward. Think of movies like Wonder Woman, Star Wars or Braveheart.
    • Rags to Riches: This one is fairly self-explanatory: at the beginning, the main character or hero is insignificant and dismissed by others but something happens to elevate them, revealing them to be exceptional. Think The Ugly Duckling, Aladdin and Superman.
    • The Quest: In the quest, our hero must set out on a long, hazardous journey, and will battle all obstacles until they are triumphant. Think The Lord of the Rings, The Wizard of Oz and Harry Potter.
    • Voyage and Return: While also based on a journey, the Voyage and Return is very different from The Quest. Here, the main character travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home. Think Alice in Wonderland, Finding Nemo and Gulliver’s Travels.
    • Comedy: A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos. Think A Midsummer Night’s Dream, Bridget Jones’ Diary and Some Like It Hot.
    • Tragedy: This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death. Think Macbeth, Romeo and Juliet and Breaking Bad.
    •  Rebirth: Our final plot type, rebirth, sees our hero ‘falling under a dark spell’ – whether this is sleep, sickness or enchantment – before breaking free and being redeemed. Think Sleeping Beauty, Beauty and the Beast and The Secret Garden.

    Does your overall life story resemble a rags to riches story, or rather the one of the seeker of a quest?

    IMPORTANT NOTE: I also strongly want to note that for the sake of building an online community, definitely stir away from the ‘Tragedy’ theme!

    In conclusion, those story archetypes have been the same since the beginning of time, since men first wrote stories in order to collect history.

    Whichever story archetype best fits you and your life in relation to your business/brand, go with that and be consistent throughout your entire marketing.

    (2) Test out which one of the 4 story themes your audience most resonates with when it comes to your brand. Share those more and more with your community to create that unique brand loyalty.

    For a personal brand – or digital influencer – I have found the following 4 story themes to work the best to in terms of building up their communities:

    [A] The family person. Are you a mother, a father, a husband, a wife, etc.?

    The reason why your growing community will be able to relate to this so quickly is that we all have families in one way or another.

    It is something that makes you immediately likable.

    Most of the time, a large part of what it is that we do even depend on our families!

    They are the reasons why we do what we do.

    [B] The Underdog.

    An Underdog can be both your overall story archetype but it can also be a powerful theme you can share with your community online.

    Just watch this video by one of my favorite bands Kodaline.

    What do you notice about it?

    An underdog who has become an underdog through no fault of his own, being brave and standing up to a group of bad people.

    An underdog theme ALWAYS generates an emotional response.

    As a result, it’s a powerful topic to use throughout your branding.

    [C] The Seinfeld Theme.

    The Seinfeld show was one of the greatest and most influential sitcoms ever created.

    Not everyone might share stories about their families online or, talk about their underdog experiences.

    If that is you, the Seinfeld theme is for you.

    What consists of a Seinfeld theme?

    Anything really that a lot of people can relate to that can happen throughout a typical day.

    In other words, it’s a day-to-day experience.

    Here is an example of how a Seinfeld post can look like and how you can generate ROI from it:

    However, if you are the kind of person who feels like they can not come up with something rather general on a day to day basis and pack it in an interesting way, I would probably stir away from choosing this theme as the overarching story theme of your brand.

    The main reason being that in order for this to work and to generate the engagement you need, you need to truly be consistent.

    Whereas with a great Underdog story, for example, you do not need to show up quite that frequently.

    [D] Results and achievements.

    You might think that sharing results and achievements online are equivalent to boasting.

    You could not be more wrong.

    Far from it.

    At least, if you don’t do it every day and only share the important milestones with your tribe ;).

    People love celebrating success with each other, especially your tribe.

    Not only that, they will also see you as an authority figure in that area you’ve achieved a result or success in.

    So, whenever that happens – dang, be sure to share it instantaneously.

    I look forward to seeing it <3.

    Side Note: Speaking of results, you might want to check out this related blog post: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

    (3) Weave your story and your theme consistently into these 5 major content buckets.

    Now that you’ve decided on your overall story archetype AND you know which one of the 4 story themes works the best for your tribe, you are probably wondering what type of content to even post, right?

    Because, even if the content is king, being consistent in your organic marketing approach online is even more important!

    So here is the thing.

    Digital content of any business or company usually falls into any one of these 4 buckets:

    (a) Educational content aka you posting about all the awesome stuff you know.

    (b) Inspirational content aka you sharing a bit more about your underdog story or struggles.

    (c) Funny/humorous content aka you just being your awesome self.

    (d) Controversial content aka your opinions/insights about the industry.

    (4) Create a clear mission statement and a shared common goal for your tribe. 

    There is no community in the world that is a community without a common shared goal.

    Whatever community it is, the one common shared goal is THE ONE THING that holds every one in your tribe together.

    For example, let us look at The Honest company.

    Every customer of their products shares a belief in protecting the natural environment as well as the (little) people. 

    And the company also communicates this shared mission and goal throughout their social media.

    What shared goal and/or mission do you envision for your own community?

    (5) Be sure to have micro funnels in place everywhere to ensure long-term ROI.

    According to the Online Marketing Institute, it takes up to eleven (!) touch points that a customer/client must have with your brand/company before even deciding to do business with you.

    If you know this right now then you really need to go back and look at your entire social media and content strategy.

    In essence, the more strategic calls-to-action you place throughout your content and social media profiles, the more you speed up this process.

    Plus, you’re adding a ton of awesome value to your customer/client along the way and how cool is that, am I right :)?

    We are going to talk more about Social Media Funnels in a later article on this blog so be sure to SUBSCRIBE to it to get notified once the article is published.

    {Btw, see what I did there ;)?!}

     

    Finally and in everything you do, be consistent in your approach.

    Stay true to who you are and be authentic in how you present yourself online and you will do just fine.

    If you found this article to be helpful, definitely share it with your community, like it and/or let me know in the comments down below.

    Let’s do this!

    17 Hats Review: The MOST Powerful Business App (For Small Businesses Like Yours!)

    This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.
    New here? Be sure to attend our FREE video series for service-based entrepreneurs on how to get high-end clients on Facebook. Register now!

    Your business is going great.

    You’ve started a few months ago and now you have several clients in your client folder and are excited to work with them.

    However, you’re starting to feel really overwhelmed because you are using just a plain old (and sometimes very messy looking excel spreadsheet) to keep track of all your clients all the time.

    You try and keep track of what information you need to get from them as well as when.

    You need to keep track of invoicing and payment plans, etc.

    It’s SO much to think about and that was definitely not something you thought you had to manage better when starting your business.

    After all, when you first start out in your business, you need to focus on sales and getting re-occurring clients by doing an awesome job for them.

    That part never fully stops.

    However and in order to free up even more time so you can focus on sales and service your existing clients better, you need to automate your invoicing and on-boarding process.

    In short, having a process is SO important when wanting to scale up your business!

    Enter the miracle worker that is 17 Hats <3.

    (Psst… already know you want in? Try 17 Hats free for 17 days!)

    What are the benefits of using 17 Hats

    In short, you are going to have everything in ONE place and one place alone.

    Pretty cool, huh?

    This also helps you get way more organized in your business.

    And trust me, if I can get organized (I always think of myself as the creative type who actually has a pretty hard time getting organized lol), so can you ;).

    Of course, there are many more cool features as well, such as:

    Now, one thing should be clear after looking at the features.

    You are going to able to organize a workflow inside 17 Hats which sends out an automated invoice to your client whenever payment is due.

    Also, if you have payment plans in place, you can super easily pre-automate when and after what time frames, an invoice must go out to what client.

    You put in the specifications for that once and benefit from its automation for years to come.

    17 Hats also allowed you to get paid by credit card or the funds from the paid invoices will be deposited straight to your account.

    Next, let me show you another cool feature of 17 Hats my team and I use all the time because it frees up so much time in our day-to-day operations.

    The AUTOMATED client onboarding workflow.

    I don’t know about you, but life can get busy and I’m not the most organized person…

    One part of 17 hats that has been super helpful is the “workflows”.

    A workflow is basically the process you take clients through, everything from sending the initial quote to delivery and ongoing maintenance.

    While every client is unique and special in their own way, the process tends to be similar when I’m on a roll.

    What I did is I looked at my latest client and created a workflow in 17 Hats from the emails, agreements, invoices, questionnaires I sent as well all the emails I should have sent to keep them up to date.

    A workflow in 17 hats is something you set up once and when you trigger that workflow for a new project, it pre-populates the templates you set up for your email, agreements, invoices, questionnaires and progress emails.

    Now for each stage in the process, you’ll be notified to review the template for that stage and make adjustments to customize it for the new customer), then it gets sent out after your approval and gets marked as complete and the next step is triggered for review and action.

    I have found that this not only makes your life easier but creates the space to hire a project manager much much easier.

    The final product pretty much looks something like this:

    In conclusion

    I ended up waiting way too long before starting to automate my invoicing and client onboarding process.

    As a result, it directly hurt my business because I was not able to scale up as fast as I could have been.

    So, I would really encourage you that even if you end up for whatever reason (although, I can not see why 😉 ), not using 17 Hats, to definitely figure out some other process that you can implement and automate.

    After all, we want to run smart businesses and not have our business run us. Right?

    If you found this article to be helpful, be sure to like and share it with your community. If you have any questions or are already using 17 Hats and are loving it, just let me know in the comments section down below.

    P.s.:

    You might also find this article helpful:

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