3 Things You Can Learn from Gary Vee about Online Lead Generation

If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).

Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.

Gary has a solid system in place for delivering content on a large scale.

And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.

Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:

So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?

Versatility

Well, first off. Gary Vee is virtually everywhere.

He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.

If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.

Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.

But he doesn’t just show up everywhere with the same content.

It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!

For example, Instagram is a different platform with a different audience than Facebook.

So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.

Know each platform, and treat them differently.

It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.

Personal Brand

Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.

Tying your personal brand to your public persona across the board will inevitably draw in clients.

Remember how I mentioned attention?

Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.

Trust plays a big part in personal brand too.

People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.

A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.

Lead Magnets

If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.

All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.

But it’s not just email marketing.

Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.

What are you offering your potential followers?

What is the bait leading them to your email list and is it enough?

Are you following up that lead with something to keep your audience’s attention?

You might be thinking that Gary Vee is working on a much larger scale than you are.

He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.

No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.

What is your strength in your marketing?

Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.

P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

4 Big Milestones To Reach $1 Million In Sales With Your Business Online

Many of you might be wondering what the road map to success looks like when planning for the future of your online business to reach the one million dollars in sales mark.

Though, what are the main 4 steps that you should be focusing on as your business develops to make sure to reach your goal?

To really have an online business that is sustainable, consistently growing, and partly automated, you have to put in the work—and part of that is knowing WHAT milestones to expect.

There are four big steps, especially in terms of what you are offering in your business, and these steps are what I’m sharing with you today.

1.  Focus on one core product.

As an entrepreneur starting out, you need to first establish two things: what are you selling? And who are you selling it to?

Ideally, you want to have a core product in the price range of $100-$300. This will generate good revenue when you start selling.

However, if you have an e-commerce shop, it works a little different number-wise. Regardless, you want to focus hard on making that one product work, selling it, almost on autopilot, until the market wants it and wants to buy it from you.

2. Implement backend offer.

If you are focusing on that core product, and really pushing it out to your niche audience, you should hit your $1 million milestone in a matter of months to a year.

Once you reach $1 million in revenue, then you can focus on your backend offer, usually something a little higher priced. This will allow you to really double down on business and get those conversion rates to a place where you can feel good about them.

3. Reach more audiences.

If you answered those two questions at the beginning, then you should have a good idea of who your niche audience is. And if you have been focusing on your core product and backend offer, you have enough freedom in your business to find different audience segments.

Get creative.

Who else can you help with your core product?

How can you pivot your message (or your core product) to meet new audiences?

4. Scale, scale, scale.

By this point, your core product is well-received with testimonial proof, helping people, and generating revenue.

You have your backend offer in place, and you’re finding ways to continuously bring people in with different tripwire products.

FREE Video Training Alert: If you're struggling with any of this and especially your funnel because it just isn't converting the way you want it to, check out my free video training on the '10 Simple Ways To Fix Your Funnel That Doesn't Convert': {https://funnelproacademy.com/funnelmagic}.

Now, it’s time to scale up as much possible. This is when you invest money into paid advertising so that more people find your business. And this is where you should really blow up!

Hopefully, if you’ve followed these milestones, and put the work and building blocks in place, you’ll find success in your business online.

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

This one design hack has saved me 10 hours a week minimum (seriously)!

Disclaimer: This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.

{This post on simplifying your online design needs is the first in a new weekly 5-part post series we’re launching on this blog: A Small Business’s Survival Guide.}

This solution that I’m going to reveal to you today was first revealed to me by my talented friend and savvy business owner, Corie Clark.

Let’s dive straight into it, shall we?

Are you tired of spending hours on Canva creating your ads and blog graphics?

Are you ready to take your designs to the next level?

You’re SO going to love the life saver I’m sharing with you today.

The time spent creating logos and finding the right designer can be such a waste.

Then, if you end up with a design that you’re not happy with, it can be super discouraging.

So, what if you had access to unlimited designs with as many revisions as you need with a team available to support you through the entire process? And on top of that 100% satisfaction guaranteed?

Design Pickle is the answer!

Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.

For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!

What I Love About Design Pickle

With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.

The process is seamless from start to finish.

Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.

You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.

The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.

When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.

It all takes place right on the site, with all of your files and messages kept in one safe cloud location.

It takes me on average about 2-5 minutes to submit 1 request.

Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:

  • Ebook designs
  • Case study designs
  • Report designs
  • Blueprint designs
  • Social media banners
  • Facebook ad designs
  • Unique sales funnel background images my team and I want to use
  • Pinterest Pin designs
  • Youtube thumbnail designs
  • And so, so much more :).

And the best part is that you can usually expect to receive your design in just 24-48 hours!

It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.

If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.

Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.

And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.

This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.

We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.

If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.

For a special offer from Design Pickle, click here: http://share.designpickle.com/solution

P.s.  On this blog, we only recommend products, softwares and apps that my team and I personally swear by and actively use. You might also enjoy:

How a little plugin extension increased our purchase conversion rates by 32%.

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).

The Dirty Truth About VidCon 2018 – A Review

Disclaimer: Please keep in mind that this is only the experience that one person had from the event, a professional digital marketer and entrepreneur in case you’re curious ;).

It’s my unique viewpoint and you might have attended VidCon before and had a different experience. If so, feel free to leave a comment down below and give my audience some tips on what would make your experience different.

I would sum up this year’s VidCon 2018 as like a second-rate ComicCon event.

This review comes from someone that has attended VidCon under the Creator’s Track.

Regardless and to build my opinion about the conference, I’ve talked to people that attended the event under the Community as well as Industry Track.

The main question would probably be:

Will I be back?

Not very likely.

The conference had the feel of a celebrity showcase.

Throughout the 3-day event, my team and I ran into hordes of children with their parents, teenagers as well as beginning Youtubers.

Their main motivation was to meet their favorite ‘stars’ while learning a bit about the industry and video marketing.

For 95% of sessions that my team and I attended, we not only had to wait in line for them but there was no guarantee at times that we would get in unless we appeared more than 30-40 minutes before a session started.

There was no guarantee, no head count or anything like that that guaranteed that we would get in to the more popular sessions we really wanted to attend like, for example, the one with Casey Neistat.

And yes, we had paid for our tickets ourselves and were not sponsored by anyone.

Furthermore, the sessions that we did attend from the Community & Creator’s Track were so basic that we’ve found ourselves leaving early about 70% of the time.

If you know the basics about video content production, video editing softwares and video editing in general, how to use YouTube, how to market your videos, etc. the Creators Track was pretty pointless.

My team and I have gained almost no new information.

The new information and key takeaways we did gain, came during the Question and Answer sessions after each presentation/workshop thanks to the smart questions that some of the audience members asked.

Well, if you are new to creating videos or are still in the beginning phases, than attending VidCon under the Creators Track would have been helpful.

Otherwise, the Industry Track from everything my team and I have heard would have been the way to go.

In retrospect though, you would be better off skipping pretty much almost all the sessions and network with people.

VidCon advertised itself as the biggest online video conference in the world.

It did not feel like a professional event.

It felt more of a community-driven, party event that consisted of different cliques of influencers, professionals and creators taking the chance to meet up with each other.

My team and I had high expectation for the biggest online video conference in the world that were definitely not met.

The quality content and insider tips we expected to take away from the sessions and workshops was not delivered.

I’m positive that this was not the responsibility of the presenters themselves.

The difficulty we noticed that the presenters had to deal with was the vast difference in experience that the audience often times showed which became clear during the Question & Answer sessions.

The presenters we did see worked hard on the sessions but there was no real focus in what audience they spoke to.

Was there some guidance lacking by the event organization committee of this year’s VidCon?

All in all, the entire event felt unfocused.

You never knew who you ran into.

I started up a lot of conversations with adults lounging around the conference area.

A majority of them were accompanying their children or teenagers and had no interest in video marketing themselves.

There were people from all walks of life.

It seems like the only track that was focused was the Industry Track. Just as a note in case you’re thinking of attending next year.

VidCon as a whole displayed an utter lack of understanding its true target audience.

They tried to accommodate anybody and everybody that was remotely interested in Youtube and making videos.

If the conference would split itself up into different events throughout the year, with a more narrow focus of what each conference was about and who should attend and would speak, the general experience of VidCon would be better.

In conclusion, I’ve never been so confused before while and after attending a conference.

It’s a shame because there’s so much more potential VidCon has and could utilize, especially when thinking back to John and Hank Green’s original intentions with this conference.

Most people I’ve talked to that have been attending VidCon for years, admitted that since VidCon was acquired by ViaCom this year the conference has a commercial feeling to it that wasn’t there before.

Final reminder: If you are a digital marketer and digital content creator like me, the Industry Track would have been the way to go.

Would it have been worth the price?

I’m not sure.

I’ll let you know in case any of my team members or myself decide to go next year.

Will we? As of now, it’s very unlikely.

For the investment and for the set up that VidCon displayed this year, there are better global conferences you could attend around video marketing.

Did you attend VidCon?

If so, how was your experience and which track did you attend under? Leave a comment down below.

P.s. You might also enjoy: https://corneliapauline.com/2018/03/30/funnel-hacking-live-2018-27-key-takeaways/

How to take the perfect headshot for your social media profiles?

First impressions count.

The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself.

The perfect headshot is warm, relatable, professional, authentically you and welcoming.

Many of you might not know this but I’ve worked as a professional, commercial model for many years while still in college (and to help pay for college in all honesty).

Pssst… I even did a photo-shoot for Vogue Italia ;).

As such, I’ve done countless of photo shoots over the years.

I’ve learned how to become completely comfortable in front of a camera or a whole set of cameras.

How to get the lighting right, what angles will play towards my body’s attributes and which ones I should avoid, how to showcase different emotions on my face and much, much more.

One of THE most important things as a model, as an entrepreneur, a business owner or, really any other kind of professional that you want to get right is – THE HEADSHOT.

Some of you reading this right now might have cringed with me only mentioning this dreaded subject.

But I promise you when you’re done reading this blog post, you’re going to feel SO much better about the whole subject matter and will have an idea of how to get your own perfect headshot ;).

Deal? Let’s get started!

It’s not you, it’s me. 

Have you maybe ever stopped to think that when you got your headshot taken by a professional photographer that it wasn’t even your own fault that the headshot didn’t turn out okay.

Trust me. One of THE biggest key influences that come into play when taking your headshot is the person who is actually taking it!

For head shots, I personally always love to shoot with photographers that are also my friends.

Why? Because I feel like I can really showcase who I am.

This is not to say that you can’t do this with a photographer you might not quite feel as comfortable with either.

However, if you are not very familiar – or even comfortable – doing a lot of photo-shoots, this can really be a big challenge for you because you’re missing the practice and possibly, confidence.

So, my first suggestion would be to go out and actually have a quick coffee with the headshot or portrait photographer first, before actually scheduling a shoot with him/her.

That way there won’t be any surprises.

And remember that even though a photographer might have amazing ratings on Yelp or, he/she has a thriving fan-base of loving fans on Instagram, the most important thing is that you feel like you can vibe with this photographer. Cool?

By the way, a great resource I’ve found for finding portrait or headshot photographers if you currently don’t have any friends that are photographers are asking on Facebook or in Facebook Groups if someone can recommend someone in your local area ;).

Kim Kardashian is not invited.

Keep the make up natural.

You do NOT want to wear a ton of make up. The best head shots are the ones that document you as if you’d be sitting across from me in real life.

And even if you might be a person similarly to Kim Kardashian that enjoys to wear a lot of make up, I would still recommend to tone it down for your headshot.

One of the main reasons is that a close shot of your face will show clumps of mascara or dark lipstick. And that ain’t pretty.

So, I’d recommend to choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones.

My favorite products that I’ve been using for pretty much every one of my past head shots like this one are:

{And side note: Yes, you can totally do your own make up if you know how to!}

Primer: DHC Velvet Skin Primer

Foundation: Yves Saint Laurent Awakening Foundation

Eyeliner: Rimmel Exaggerate Eye Definer

Eye Shadow Kit: Honeybee Gardens Hot Chocolate Eye Shadow Kit

Brow Brush: Anastasia Beverly Hills Brow Gel 

Mascara: Christian Dior Iconic

Lipstick: Lancome L’Absolu Lipstick

In conclusion, a light make-up will bring your features out in a subtle manner without making it look like you’re wearing lots of makeup.

Caking on heavy foundation, or wearing shiny eye shadow or lip gloss because on camera it will just look wet.

And yes, skin blemishes, pimples, and even wrinkles can be retouched. It’s not cheating. We all do it ;).

In case you’re wondering what ‘too much’ is, check out this cool collage by OrganicHeadshots. You want to be in the natural and heavier than natural category.

Color Me Pretty

You’d think that since you’re taking a head-shot, the clothes you’re gonna wear aren’t overly important.

But that is not true. The kind of colors you choose to wear can totally add to an overall ‘WOW’-factor or otherwise, can make you appear ‘washed out’. 

I recommend choosing mid-tone colors such as blue, green, wine and purple because they are universally flattering.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

And unless you’re feeling super confident or you wear those colors on a regular basis already, pass on bright red or orange colors.

Relax, Baby, Relax

You want to know my absolutely favorite tip that I use during any type of photo-shoot?

Okay… I’ll reveal my secret to you.

The day before a photo-shoot, I choose about 5 different songs that I play over and over again.

These songs ideally will make me feel different emotions based on what is needed for the head shot.

For a photo shoot, you want to choose one of your favorite songs that will make you feel all happy and giddy inside – whichever song that is. Your choice.

So, instead of going into the photo shoot and just nervously starting into the camera, past the camera or even look down, start playing the songs in your head that you’ve prepared – one at a time.

Ideally, you want to be singing along with each song silently, so well do you need to know them.

This will totally relax your face!

Unless, of course, it’s a song that is going to make you tear up but you so don’t wanna choose that kind of song for a head shot photo shoot.

Then, just listen to the slight directions the photographer gives you while instead of thinking about nothing, you play the music in your head.

My all-time favorite songs to play in mind while doing head-shots are:

What are yours? Leave a comment down below with your favorite ;).

It’s All About That BodyLanguage

Relax your shoulders. This will ensure that your neck looks elongated. This is true for both men and women.

Next, slightly tilt down your chin. Not too much though or you’re running into the possibility of displaying a double chin and we wouldn’t want that ;).

If you stick out your chin too much and raise it up too much, you might look arrogant and we wouldn’t want that either.

Next, it’s always advised to look at the camera at a slight angle. Tilt your head slightly (!) towards one direction and than, glance back at the camera.

Also, your face should always be turned towards the current light source (so from where the light is coming from).

 

Finally, have fun with it!

A photo shoot is an amazing way to capture a moment in your life that you might always want to remember <3.

If you’ve found these tips to be useful and you’ve used some of them in your head-shot photo-shoot, be sure to drop a comment with your image down below. I’d absolutely LOVE to see it :).

Let’s do this!

~ Cornelia

P.s. You might also enjoy: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

How The Right Home Office Can Save Your Business?

When I first transitioned from having a corporate job to working from home in my jammies, I had no idea what I was in for.

Full disclosure, I’ve actually never worked in my PJs before.

Why?

Because I can’t get into the right, fiery mindset to crush it on any given day, if I wear my jammies.

Regardless, of how cute they are :).

The most important realization that I had was that it did not work for me to do work while lounging around in my bed, or from my living room coach, or from the kitchen table, etc.

Not only that, since my dogs and my husband were around and had no idea in terms of what my work schedule was like, there were constant interruptions.

And interruptions are no good.

They distract you from what you set out to do and then, you have to re-invest the energy to get back into ‘the zone‘.

However, I was SO incandescently happy to be finally able to work from home – to have set myself free of the corporate world – that I did not think about things like setting up a ‘home office’.

Side Note: You might also enjoy: https://corneliapauline.com/2018/03/10/how-i-went-from-boring-corporate-job-to-blissful-boss-in-less-than-1-year/

Heck, the word ‘office’ itself scared me for like a year after I had quit my corporate job.

Though, what happened?

I lost my routine – any routine, to be precise.

And regardless of how unsexy that word might sound to you, routine is THE most important thing you can ever incorporate into your entrepreneurial/freelancer lifestyle.

Believe me, if you had known me years ago, you’d know how crazy that is of me to be writing right now.

I hated routine.

I was the kind of gal who got anxiety and the occasional panic attacks only to have to attend high school. Not because I didn’t have any friends or was teased or anything like that. I had my lovely, close friends and was known as a pretty cool, goofy kinda girl.

I just did not like the fact that I had to adhere to doing the same thing, day in, day out.

What I did not understand until just fairly recently is that having the RIGHT routine truly sets you free.

It’s the discipline within the routine that will help you move mountains in your professional and personal life.

Now, why a home office?

I say that one of the most important things you can do after quitting your nine-to-five or other type of job is to have a designated home office area in your home.

Somewhere, where you can go in the morning after completing your morning routine (whatever you decide that to be).

Over these past 8 months, I not only have a designated home office in our loft here in Southern California but, I also decided to sign up for an office at WeWork.

And guess what?

My productivity level has spiked up so much than before when I had no real place to work from.

Not only that, I learned that any successful entrepreneur had a designated office in his/her home. From Sara Blakely to Elon Musk, from Chiara Ferragni to Amy Porterfield and so on.

If you want to build up a successful, serious business (and you i.e. don’t want to freelance forever), you are going to reach that point where you’re going to take this seriously.

Now in this blog post, I also wanted to share with you a few of my favorite things that I have placed or put around throughout my home office :).

These are suggestions that will help you become even more productive.

But totally feel free to find and choose your own favorite Home Office items.

The CEO Chair

I love having a colorful chair, a red one in particular. Red is such a power color for me and even though, I never tend to wearing red when it comes to my fashion (except for the occasional blazer), I absolutely love this chair. Makes me feel like a CEO. You can get it here.

My BossLady Mug

I’m a total coffee addict :).

I guess that comes naturally from growing up in Vienna, Austria.

And to get in the right mindset in the morning already, I love to use this LadyBoss mug. It really helps me set my intentions correctly.

You can get yours here.

Good Lighting

Sometimes, you’ve got to work late nights in your business.

I find it important to have warm and good lighting around me and this is by far my favorite table lamp. Get your own here.

A Tripod 

The tripod is particularly important to record Facebook Live or Youtube videos from.

I’ve tested many different ones and this one is the sturdiest and one that works the best with both my Samsung Galaxy 8 and iPhone ;).

A Library of my favorite motivational and business books

A lot of members of my tribe absolutely love my bookshelf background that I usually like to use when recording videos or doing Facebook Lives.

It doesn’t only make for a cool background but it also adds such a feeling of homeyness that in my opinion, you can only attain through adding a bookshelf ot your room such as this one. Get it here.

For more inspirational design ideas regarding your perfect Home Office, check out my Pinterest Board ideas.

Also, if for whatever reason you would like to right away join a co-working space because you maybe live in a studio apartment or have children, etc. I definitely recommend scheduling a tour at your local WeWork location.

Note: WeWork is not affiliated with this recommendation. I just generally like them.

What are your favorite home office items? Drop a comment in the comments section down below ;).

The Secrets Of The Netflix Sales Funnel

One of the best ways to figure out how to structure your online marketing campaign (regardless of if you’re just starting out or, if you are a multi-million dollar company already)…
Is to look at what some of the most successful companies are doing out there in terms of ‘funneling’ their visitors down and turning them into customers.
Another term for that would be, ‘funnel hacking’.
Ever wondered what ‘funnel hacking’ exactly looks like and how big companies are learning how to best structure their marketing campaigns?
Well, let me dive into the basics for you.
Let’s look at the sales funnel of one of my favorite companies out there at this time and analyze why what they do, works so well.
Hello, Netflix :).
I’m such a Netflix fan and not just because of their cool Netflix Originals such as Stranger Things but also, because I’ve been absolutely in awe at how they have consistently innovated their company so that now, they are pretty much without any real competition (and yes, I think Hulu still have to undergo some changes before they are on Netflix’s current level at the time of this article).
By the way, do you have any favorite Netflix TV shows or movies? If so, leave a comment down below ;).
Okay, let’s dive into it…

Netflix uses a 2-STEP process that invites potential leads to enter the sales funnel via a FREE 1-month trial offer.

© Netflix
Once the user clicks on the CALL TO ACTION button (CTA) for the free month trial, they’re ‘funneled down’ the funnel to the pricing page where different package information is provided. Not only that, they are also encouraged to sign up.
Check it out.

PACKAGE INFO:

© Netflix

CALL TO ACTION:

© Netflix
After selecting a paid plan, Netflix collects EMAIL ADDRESSES for the one-month trial offer participants so they can FOLLOW UP with those who decide to opt-out of the paid plans.
© Netflix
On the next screen, credit card information is collected. This means that everyone who enters the sales funnel and reaches this point technically becomes a PAYING CUSTOMER.
And guess what?
The only way to ‘escape payment’ is to cancel the monthly subscription before the 30 day free trial period ends.
Even then, with the email addresses they’ve collected, they can FOLLOW UP with those who exit the funnel, strategically bringing them back in through re-targeting ads as well as an optimized email sequence.

Why this works:

  • Netflix uses ONE single CTA BUTTON on its Opt-in page that’s placed front and top right for the user to see.
  • Entering the sales funnel through this CTA is basically the ONLY ACTION you can take on the whole page. Any guess work from potential consumers and future customers is taken out because they are only promoted to do 1 thing.
  • A means of follow-up communication is established in Step 2 of the funnel. As a result, there’s always a way to track AND converse with every single potential customer through email.
  • Anyone who makes it through the funnel to claim the FREE one-month trial offer has the potential to be a paying customer (since they are required to pre-select a monthly plan.)

Well, how many of you are using Netflix now?

If you are, you have been ‘funneled’ ;).

Liked this article? Be sure to download the PDF of the steps here if you'd like it and check out the FUNNEL PRO ACADEMY if you want to UP your online funnel game and become a PRO at digital marketing.

How to supercharge your organic growth on Instagram in 2018?

Instagram Marketing Interview with Rachel & Ruben: GAMINtraveler

How to supercharge your organic growth on Instagram in 2018?

Cornelia: Thanks for joining us today. I know you guys are in the Philippines right now and it’s late there, so I appreciate you talking with us.

Now, I know you have close to 130,000 engaged followers on your Instagram account @gamintraveler. Can you tell us when that started?

GAMINtraveler: We started in March of 2016. We took a course and studied Instagram.

At the time, we were doing both, a blog and Instagram, but then we started liking taking pictures and telling a story with Instagram, and with only 10k followers, we started getting endorsements with companies, so it encouraged us to use Instagram more than the blog.

Cornelia: That’s every influencers dream! You’re not only doing it for the travel industry, but you also do it for your clients. What are some industries that you have worked with?

GAMINtraveler: We started working on Instagram to supplement our travel writing. Then we started working with clients such as personal coaches, small businesses, e-commerce brands. It’s a mix of personal brands, depending on the strategy of the business.

Cornelia: In your opinion, is Instagram over-saturated? And why do you think it’s so important for personal brands to build a tribe on Instagram?

GAMINtraveler: Instagram is one of THE fastest growing channels right now.

Compared to Facebook, it is still very possible to grow quickly in 2018. We are hoping that it will continue. We know that it will eventually move to paid advertising, but for now, there are still many strategies to build your brand organically.

I think the oversaturation is a common worry for everyone, but there are always new users. And there are so many new features like stories. And the platform will only continue to grow.

Cornelia: Speaking of stories, a lot of people are confused how to utilize it. What is the benefit to using stories?

GAMINtraveler: There are many benefits to using stories, especially for business.

Now, on Instagram stories, you can add hashtags and locations, which is very simple and helpful. You can show a day in your life and get even more active in your social media. Now with the swipe up, it’s a great way to incorporate links and generate leads!

There is a little limitation with the swipe up feature. You need to have at least 10k followers to be able to use this function. However, one of our favorite features in stories is the poll. It’s a great way to get to know who is watching your stories by asking them questions and getting feedback.

For example, if you’re a personal health coach, you inspire by sharing your morning routine, so it’s a great chance to hold a poll and ask: are you a coffee person or a tea person?

People LOVE to engage in polls because it only takes them a second to answer, as opposed to writing a full message. So, from there, you have an idea on how to start a conversation.

Cornelia: I really like that. You can do free market research because it’s engaging. And you don’t have to have 10k followers to use that.

Let’s talk about daily engagement. What is a good number on how many times per day you should post? And do you have any tips on what you should post?

GAMINtraveler: The short answer – At least once per day.

But if you’re just starting out, posting a lot of content every day will help you to get more likes and engagement.

Right now, Instagram isn’t exactly chronological.

They use an algorithm that makes it so the people whose posts you actively like and comment on will appear higher and more immediate on your feed.

So, if you’re just building your following, posting frequently will give you better a chance of getting more engagement.

Cornelia: Is there such a thing as too much?

GAMINtraveler: In the beginning, 5-7 times a day is good. You want to cover many time zones and just be out there.

When we started, we would check the popular hashtags in our field for people who had posted in the last few minutes. We would comment and engage with these posts so that the people, who we know are active on the app, would come check out who we are.

It can sound like a lot of work, but like any organic marketing, it’s exponential. You have to put the work in in the beginning.

Cornelia: Can you use stock images or do you have to use your own images?

GAMINtraveler: The first thing you should do is decide on what kind of account you want to have, whether it’s personal or business.

If you’re a blogger, you’ll want to focus more on your personal photos, like a fitness blogger might focus on selfies, and a travel blogger might focus on landscapes.

Decide in the beginning what focus you will have on your account.

What worked for us is that we were very sincere. The caption is a good place to play around.

Cornelia: Should posts in your story be separate from your feed?

GAMINtraveler: Definitely.

In the feed, your photos are usually more highly rated. Most people take a little more time on these images, and in stories, you can be a little more raw.

Stories is a playful side.

They’re a chance to show your personality, and in time, you’ll learn what your viewers want to see.

Cornelia: I’ve noticed the great thing about stories is that when I post something like what I’m reading, people can respond by messaging me on more of a personal level because they feel like they know me.

Whereas your feed is more like a business card. Is it okay to cross-post to Facebook or Twitter?

GAMINtraveler: I think the only challenge is that the hashtag is part of the platform.

If you automatically post on Facebook, all of the hashtags will appear, and it might be a little weird. Sometimes we just go into Facebook and edit those hashtags out after it posts.

You also have to be aware of what voice you use in each of your social media accounts so that you can stick with that.

Cornelia: What about the stories? Would it be redundant to post your Instagram stories to Facebook?

GAMINtraveler: Well, you probably have a different audience on Facebook than you have on Instagram. So, you might have to cater your content to your audience.

Cornelia: That’s a good point. Your audience on each platform comes for a different purpose and from a different place.

Speaking of hashtags, how many are allowed? And how many would you recommend?

GAMINtraveler: You’re allowed 30 hashtags on Instagram. We recommend 27-28 and try to change most of them reflecting whatever picture you post. We usually use a specific 7 or 8 hashtags every time.

And you should put the hashtag in the post. For a while, people were hiding them in the comment section, but that doesn’t seem to be working anymore, so it’s best to just put them in the post.

Cornelia: Is it true that Instagram will shadow ban you if you use too many hashtags too much?

GAMINtraveler: We have heard of this happening to accounts that we were watching, so it’s important to change up your hashtags every time. If you post the same hashtags every time, it makes you look more like a bot than a real person.

We always keep in mind that we don’t know 100% what Instagram is trying to do with the platform. So, there’s not strict rules and it’s not like if you’re shadow banned, you’ll be banned forever. Just try to stick to the rules and change your hashtags up.

Cornelia: I know hashtags are a really important way to not only categorize your posts, but also to be found by new followers. Do you have any practice tips for using hashtags?

GAMINtraveler: When posting, if you use very broad hashtags, it will be hard to gain exposure because you will be so far down the list of posts in that collection. But if you find a good combination of niche and broad hashtags, you will have better chances of being found.

Cornelia: How often do you mix up your hashtags?

GAMINtraveler: About every two weeks. We have a set of 6-7 hashtags that we rotate to make sure that we are hitting our target audience.

Cornelia: Are engagement groups still working?

GAMINtraveler: Yes, they are still working if you engage when posting.

For us, networking is at the heart of our strategy. For example, if you’re in travel and you have a group of fellow travel bloggers and travel accounts, you can all post at the same time and engage with each other to gain each other’s followers.

Cornelia: Can you share how to put together an engagement group?

GAMINtraveler: One of the biggest strategies is to network with big accounts, and what we noticed is that once you posted a new picture, when you get engagement in the first half hour, the more engagement you get, and when you get engagement with accounts with high following, then your accounts get more exposure. It can become viral content.

Start hitting people in the DM’s. Send them an awesome first message like,

Hey, I’m a traveler and I’m trying to build engagement group for accounts for people with 50k follower,” and then you can add yourself as the organizer. People don’t want to be organizers, so it’s up to you start it.

Cornelia: How important is it to be original and not just reuse content from other accounts?

GAMINtraveler: For us, we do a mix.

If you’re a new Instagram user and you don’t have a lot of content, there are many feature pages out there that you can repost. Whatever you do, be intentional and give credit to the right people.

To be honest, in the business accounts we grow, reposting is a big part of the strategy. If you see an account that is growing well, and they’re posting a certain type of content, you just need to copy that style. Repurpose that content. Usually, there’s just a trend.

Cornelia: Do you have to reply to every comment?

GAMINtraveler: The faster you can reply, the better. If you reply in the first fifteen minutes, it makes the post stronger and more active.

Something that travel bloggers have been doing is posting in their stories that they will be posting and the people who comment within the first ten minutes will get a shout out. It’s a great way to promote engagement.

If you comment back quickly, your posts get stronger in the algorithm.

Cornelia: Do you use any tools or apps in your IG strategy?

GAMINtraveler: We do. Schedulers are a very important part of our work. If you can schedule out a few days or weeks in advance, it’s more efficient. Trying to post in the moment every day can be difficult. This way you can schedule a lot at once, and it helps with staying consistent.

Command for Instagram is an app that allows you to see the most popular posts in someone’s account. We would use this research in our field for repurposing content. Recently, I think it’s limited to the last two months, but it’s still useful.

Regram is good for reposting very quickly.

Cornelia: When is the best time to change from a personal account to a business account?

GAMINtraveler: With the new changes in Instagram, right now. So many of the 3rd party tools will be limited to show results. You have to be a business account.

If you want to use your insights, you’ll have to be a business account. And you’ll never know when engagement will be good, so it’s best to take advantage of those tools now.

Cornelia: How do you find top accounts?

GAMINtraveler: Start with hashtags.

The Instagram algorithm continues to grow smarter, and if you start interacting with travel content. In your search, you’ll start seeing all of the viral and trending content in your category.

Cornelia: How important is geotagging?

GAMINtraveler: If you’re posting in travel, it can help with getting reposted and find new followers. For example, if you know in advance you know you’ll be posting about Bali, we will do advanced research and know the top posts in Bali and we will tag them in our posts.

In the stories, we will put the location and hashtag in every story. Even if you’re not there, you can be featured in that town. People in that location can find you easier.

Cornelia: Do you have particular tips or strategies for service-based businesses?

GAMINtraveler: You want to think about the target audience. People will gravitate toward motivational content, but that can become saturated, so if you know the type of people you want to attract, research what kind of content they like.

People can get overwhelmed by focusing too much aesthetics, and while that is important, it’s more important to focus on what is trending in your category. Test a lot in the beginning and if something stops working, use the archive feature so that you keep your insights, but the post is no longer visible in your account.

Cornelia: Any last tips and advice?

GAMINtraveler: Do your research and really look at the growing, popular accounts in your niche.

See what the trends are and follow them. If you want to network with people, check the people who are commenting in the first ten minutes. Reach out to them and in time, you’ll be able to build your own engagement groups. They will likely to be inside your circle.

In the beginning there will be a lot of testing, but you’ll have to find the balance between what works for you and what people are connecting with. Focus on your audience. Find your voice.

_____________________________________________________

If you’ve enjoyed this article, be sure to SUBSCRIBE to this blog to be the first one to get notified of new, awesome posts coming to you weekly ;).

Also, you can get in touch with Rachel and Ruben from GAMINtraveler here: Website – http://www.gamintraveler.com/; Instagram – https://www.instagram.com/gamintraveler/

Finally, if you have a growing Instagram following and you’d like to learn how to optimize it for lead generation and really monetize your following, download our case study of how a client of ours made over $23,000 in just 7 days by utilizing her Instagram following: https://funnelgal.com/freecasestudy

P.s. You might also enjoy reading:

How to use social media and blog posts effectively for online lead generation?