This one design hack has saved me 10 hours a week minimum (seriously)!

Disclaimer: This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.

{This post on simplifying your online design needs is the first in a new weekly 5-part post series we’re launching on this blog: A Small Business’s Survival Guide.}

This solution that I’m going to reveal to you today was first revealed to me by my talented friend and savvy business owner, Corie Clark.

Let’s dive straight into it, shall we?

Are you tired of spending hours on Canva creating your ads and blog graphics?

Are you ready to take your designs to the next level?

You’re SO going to love the life saver I’m sharing with you today.

The time spent creating logos and finding the right designer can be such a waste.

Then, if you end up with a design that you’re not happy with, it can be super discouraging.

So, what if you had access to unlimited designs with as many revisions as you need with a team available to support you through the entire process? And on top of that 100% satisfaction guaranteed?

Design Pickle is the answer!

Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.

For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!

What I Love About Design Pickle

With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.

The process is seamless from start to finish.

Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.

You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.

The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.

When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.

It all takes place right on the site, with all of your files and messages kept in one safe cloud location.

It takes me on average about 2-5 minutes to submit 1 request.

Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:

  • Ebook designs
  • Case study designs
  • Report designs
  • Blueprint designs
  • Social media banners
  • Facebook ad designs
  • Unique sales funnel background images my team and I want to use
  • Pinterest Pin designs
  • Youtube thumbnail designs
  • And so, so much more :).

And the best part is that you can usually expect to receive your design in just 24-48 hours!

It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.

If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.

Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.

And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.

This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.

We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.

If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.

For a special offer from Design Pickle, click here: http://share.designpickle.com/solution

P.s.  On this blog, we only recommend products, softwares and apps that my team and I personally swear by and actively use. You might also enjoy:

How a little plugin extension increased our purchase conversion rates by 32%.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

How To Get Leads Out Of Facebook™ Groups?

If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

Let’s dive deeper into how that works!

If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

Why?

Because to this day, the best converting traffic is organic traffic.

Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

Personally, I’ve never liked sales. I am good at it.

However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

So, let’s talk about how to acquire new business literally for free.

Let’s focus on building our brands for longevity and not just a quick buck.

With that being said…

There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

(1) You need to become VISIBLE.

(2) You need to add the right kind of VALUE.

Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

This phenomenon is due to the Facebook™ algorithm.

The algorithm is smart.

ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

They work hard on it, every single day.

If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

We are all in this together, especially as online entrepreneurs and business owners.

Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

I still get leads from posts or comments I’ve made last year!

With that being said, a lot of gurus mention that you just need to ‘add value’.

Well, what the heck does that really mean and how do you add value correctly?

This took me months to figure out.

Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
So, switch it up, keep things interesting and don’t forget to be consistent ;).
Let’s do this!
Be sure to share this blog post if you’ve found it helpful <3.
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

Click Here

3 Easy Yet Dangerously Effective Content Brainstorming Techniques

My 3 easy-to-follow brainstorming techniques I use to come up with new content all the time.

You probably know that in order to build any tribe or community online, the one thing you need to be is,

CONSISTENT.

Puh, glad we got that out of the way ;).

Now, the second thing you need to do is:

Create unique, interesting and valuable content for your right audience.

You might be the kind of person who got the consistency-thing down.

Going to the gym regularly, watching what you eat, reserving enough time to spend with your kids, these are all things that if you set your mind on, you’re going to follow through with.

Posting regularly on social media in order to increase your impact and income online?

You’ve set your mind on it and you want to do so.

However, you struggle with what the heck to post.

It can get quite draining to try and think of new original content to post every single day.

Hence, I wanted to share a few of my best-kept secrets with you.

There’s a science and a reason behind why people often times refer to me as a ‘content creation terminator’ ;).

1. Reserve specific times and days during the week and month where you focus on creating content in any shape or form.

We all have a very specific biorhythm that is innate to us.

For me, I love creating content mainly in the early morning and at night.

Don’t ask me why. I’ve just figured those times out for myself and they work for me.

During the creation hours as I like to call them, I make sure to turn off all distractions.

I just want to be able to focus on writing or shooting videos.

What are those times for you that you feel like you are most inspired and creative?

Also, it’s okay to only have 2 or 3 days a week where you create content.

Take the rest of the time off.

You need time to recharge and come up with new ideas.

We all do.

2. The Dynamic 10.

This is a very cool technique for brainstorming content in case you feel like you have some form of writer’s block.

How does it work?

Simple.

Turn on the stop-watch to exactly 60 seconds.

Within those 60 seconds, you are going to have to come up with 10 topics in your field or industry of choice that you operate your business in that might be of interest to your audience.

Let’s take content marketing, for example.

Here would be my current 10 that come to mind (and yes, I’m totally tracking my time right now because you need to create that urgency factor in order for the brain to kick into high gear!):

MY DYNAMIC 10:

Feel free to also jot them down in your notebook or use an electronic list.

Whatever resonates better with you – do that.

Ready? Set. Go!

3. The Bubble Phase

Yes, I totally call this the bubble phase.

Now, I want you to look at your DYNAMIC 10 and pick 1 topic.

The first one that sticks out to you from that list you’ve just created.

Circle or highlight it.

Then, pick a new page.

And start bubbling ideas around it.

This can look like this:

At one point you’re going to come up with a very interesting and dynamic topic.

Most of the time, I find myself coming up with a headline that way as well as having a basic outline of the content of the content itself.

It also helped me craft pretty awesome posts that my audience loves and that were picked up by major digital publications, such as this article:

How can I realistically make $100k online in 12 months?

Pretty cool, huh?

And more importantly, it works every time.

Happy creating!

P.s.: 

If you found this article helpful, be sure to let me know in the comments down below and/or share it with your friends ;).

How to use social media and blog posts effectively for online lead generation?

Today’s topic: How to use social media and blog posts effectively for online lead generation and to increase engagement?

How to use social media and blog posts effectively for online lead generation and to increase engagement

The short answer:

It all comes down to the kind of story you tell. 

Our whole lives consist of an accumulation of thousands upon thousands of unique stories.

To me, this is the most fascinating aspect of human experience.

The second most insightful aspect we can get about life itself is to read stories of other people.

YOUR TRIBE FOLLOWS YOU BECAUSE OF THE KIND OF STORIES YOU TELL. 

They are able to relate to you based on what glimpses into your life and business you give them.

For example, look at the image that my husband took of me a couple of years ago.

What comes to mind?

What is the kind of story this image tells?

Most people probably immediately get a sense that I’m the kinda gal that loves the beach, the smell and sight of the ocean, the feeling of the warmth of the sun on my skin.

I’m not looking at the camera, instead I’m looking at the sea.

This creates a certain interesting effect because you could possibly imagine yourself standing in this picture instead of me – dreaming, planning, enjoying life.

Depending on the kind of caption I add to this post (and this can be an Instagram post or a blog post such as this ;), etc.), the story of the image can slightly change.

Every form of medium that we use to publish out content online – videos, photographs, written content, more formal articles, podcasts, etc. – they all have a certain storytelling element to them.

 

This was the first part of any content marketing strategy I needed you to understand.

Now, let’s get to the second part.

Especially if you are a business owner and entrepreneur such as myself, you want your content to have a purpose.

There is one formula that I live by.

This formula is:

Your passion and talent + How you can serve or help people = YOUR CONTENT

What do I want to say with that?

In order to be able to even start to increase the engagement of your content (on any platform!) as well as start using your social media accounts or blog for lead generation, your content must be FOCUSED.

You understood that it has to have a story-telling element to it.

However, your content must also do two more things.

Every post should answer these two questions:

(1) What problem am I solving for my audience?

(2) What is the takeaway my audience can take away from this post?

Of course, to be able to create focused content and continuously answer these two questions throughout your distribution, you have to know WHO you are talking to (aka, your ideal customer/client).

In other words, make sure you hit your target.

The most straight-forward way to use your blog posts for lead generation is to add subtle and appropriate calls-to-action about two to three times throughout your blog article (a pop up window counts as one as well here).

OR, you can also add a direct call-to-action towards the end of the article.

Read on to see how I am doing it right here in this blog article to experience it first hand ;).

The follow-up

Most beginning business owners or entrepreneurs forget this but having different calls-to-action throughout your blog article is not enough.

You also need to put an automated email sequence in place.

After all, think about how excited your new lead is to have found you.

However, all the hear from you in the weeks to come are crickets chirping.

They feel a bit confused and also ignored.

I am sure you do not want your leads to feel this way so after choosing an email marketing software (such as ActiveCampaign, for example), you want to make sure to have an automated email sequence in place.

This automated sequence helps you in particular to CONTROL the kind of stories your audience is first reading about you.

How are you presenting yourself?

How are you welcoming them to your world?

What value are they going to be receiving from you?

Next, add them to your regular newsletter because now, they have a better idea of what to expect and ideally, have become fans of yours.

Social Media Lead Generation

When it comes to your social media strategy, the first thing you want to make sure to implement right now is to add an url to a lead generation or opt-in page in place of a standard website url.

Again, make sure the type of freebie you are offering actually matches with your audience’s interests and solves ONE pain point for them.

For example, when you look at my Instagram, I have my most current lead generation magnet in the url real estate of my bio:

I mention this blog in the cute banner image that I use for my Facebook Group, Social Media Funnel Hacks.

Once a member clicks on the banner image, I’ll make it easy for them and include the clickable blog website link ;).

Side Note: In case you would like to learn more about how else you can use social media for lead generation, you might find this article helpful as well:

How to channel more clients through your social media efforts?

In case you do not know how or what to use to create such a lead magnet or also called an opt-in funnel, my team and I use the funnel building software Clickfunnels. You can test it out for free HERE for 14 days to see if you like it ;).

Engagement.

The next tip that I want to give you in terms of engagement is a very important one.

It is the ONE THING that drives up engagement more than anything else you can do.

And that thing is,

CONSISTENCY.

Regardless which social media platform (for example, Facebook, Youtube, Instagram) you want to be active on, you have to be consistent.

Consistency instills trust.

Make a decision how many times a week you would like to post and stick to your commitment you have made to your audience.

No one engages with my content and I still get no leads.

If this is the case and you have been doing all of the other steps I outlined throughout this blog post, you have to go back to square one and re-evaluate your unique value proposition and your positioning in your market.

This goes back to WHAT kind of story, as well as HOW you tell it to your audience.

It is the way you position yourself while at the same time setting yourself apart that is going to make all the difference.

Don’t be afraid to be creative.

Don’t be afraid to be bold.

Don’t be afraid to test out different things. 

If there is one thing your audience loves, it is to be entertained (as well as educated if you are a business owner and entrepreneur).

 

Now, I hope that you found this article helpful. If you feel like you want more guidance and coaching, navigating the waters of digital marketing, I have TWO more spots open in my 3-month 1:1 intensive coaching program, “Jumpstart Your Online Business”. 

For more info, shoot me an email after you’ve finished reading this blog post: info@funnelgal.com 

Be sure to include: (1) What you are currently struggling with? And, (2) Where you see yourself in 3 months from now? I look forward to talking to you <3.

Let’s do this!

~ Cornelia Pauline

How to channel more clients through your social media efforts?

My goal is to make this article a bit of a homework action piece for you to create your perfect ‘social media funnel’.

In case you don’t know yet what a social media funnel is, don’t worry.

Just keep on reading.

So, let’s get started!

First things first.

You want to get clear on WHAT KIND OF CONTENT you want to predominantly talk about and showcase throughout your social media.

The important thing here is that besides some occasional abbreviations from this rule, you want to stay congruent with your social media marketing strategy.

Next, think about WHY your potential followers would even want to follow you and like your posts?

What is it about you and the kind of things you put out there, that makes your future tribe engage with your posts?

For example, are you a super talented food photographer like my friend Rachel Korinek and post about your life as a food photographer, including tips on what it takes to succeed in this industry?

Or, are you a fashion fan like Chriselle Lim and post style tips and tricks for the fashion hungry gal (or guy for that matter 😉 )?

Maybe you are a personal life coach and want to showcase tips and tricks and ways a person can improve on his/her life?

Or, you are an innovator of physical products and take your audience through the development process?

Whatever it is, people follow other people on social media for 5 pre-dominant reasons and each account falls into 1 or 2 of these 5 categories:

  1. INSPIRATION. Think luxury travel, staying in world-class hotels, wearing brand clothes, dining with Richard Branson, etc. Most fashion, travel and lifestyle bloggers will fall under this category as well as successful business people, models, motivational speakers, etc.
  2. EDUCATION. Lighting and editing tips for photographers, social media or business tips for aspiring social media agency owners, relationship advice for struggling singles as a dating coach like my friend Dr. Samantha Burns, etc.
  3. COMMUNITY. Think of any type of popular Facebook or Linkedin group, as well as communities such as Pencils With Promise or magazines that have social media accounts (which are pretty much all). People flock to those social media sites to relate to and build relationships with people that have similar interests.
  4. ENTERTAINMENT. Do you have a way with making people love through, for example, your youtube sketch videos or funny Instagram posts, you will fall into this category.
  5. INFLUENCE. Think Chiara Ferragni, Gigi Hadid, Taylor Swift, Gary Vaynerchuck, JP Spears, Amanda Cerny, Amy Porterfield, you name it. Every one of those examples of influencers, rock it in their respective industries.

Yes, there are sub-categories among these 5 major ones. However, each sub-category will still fall under one of those 5 big ones.

What you need to do, is decide on 1 major category that ALL your content is going to revolve around.

So, chances are you are not a top influencer *yet*.

What this means is that you can scratch out this category and pick one of the 4 remaining ones.

Where can you add the most value?

What brings you the most joy?

After all, you want the content to be as authentic as possible that you post on social media. As such, it kind of has to come natural to you WHAT it is that you post about.

Are you more of a teacher personality, then ‘EDUCATION’ is your category.

Are you a natural at making people laugh, focus on ‘ENTERTAINMENT’.

With each category, you can achieve your goal of driving more traffic and ultimately clients to your business.

Now, let’s focus on talking a bit more business.

There are a few things that each and every social media profile needs to include if you want to truly optimize it to use it for business.

I will also refer to these optimizations as ‘social media funnels‘.

So here are these qualifications:

[A] A rocking profile picture. Refrain from using sketches or drawings as your profile pic (unless you are an artist but even than, people usually would love to see your real face) or company logos if you are an entrepreneur or want to become an influencer.

If you are a medium-sized to big company, of course, feel free to use your logo as the profile pic.

Important note: Always, always, always make sure that your profile pic looks good on all different social media platforms and that, for example, no words are cut off or anything like that.

[B] A great, all encompassing and hopefully creative short bio. 

Oh yes, the bio!

That dreadful piece of social media profile real estate.

However, it needs to get done.

And you need to really really do it well.

The main thing here to keep in mind is to not think about you, but think about your clients.

I know, I know, it’s pretty obvious but you’d be surprised at how many profiles of – for example – coaches or agency owners, read something like this,

I’m Joe. I am a kick-ass business and lifestyle coach. My goal is to help 1 million people find and live their true purpose. Let me help you today turn your life around…

And so it goes.

What is wrong with this?

It’s pretty much all about ‘him’ or ‘me’.

Yep, the me-monster has taken a hold of Joe here.

Sure, he mentioned that he can help you turn your life around but at this point, why would you care – am I right?

It IS okay to say how you can help people or what it is that you do, of course.

Try and be a bit more creative with it though.

Here is a great example of a more creative profile description by the beautiful digital entrepreneur, Hilary Rushford:

“Personal stylist, biz coach. More joy, less overwhelm. Founder DeanStreetSociety. Creator of #ElegantExcellence. Teach at DeanSt.co/live. Style tips: DeanStreetSociety.com

More interesting than the first one, isn’t it ;)?

[C] A high-quality banner as a header. Depending on your industry and what business you are in, this banner can look very different. Look at what some of your competitors are doing as well as people who are already a few steps further ahead in your business.

I would recommend NOT to look at influencers per se in your industry, because what is working for them now might very well not work for you at that stage of business you are in at the moment.

[D] A lead magnet landing page as your website url.

Main purpose: Convert social media followers into email subscribers.

On my Facebook Profile, for instance, I have some definite Calls To Action as website URLs which right away lead to some lead magnet pages.

This is what it looks like:

And this is a very basic example of what a lead magnet page would look like to help you start ‘owning’ your social media traffic:

As you may very well know, you can add URL LINKS to really any type of social media platform so what type of social media network you choose to be active on is not as important as following through with creating a complete social media funnel ;).

Side note: If you are a blogger, it is totally okay to use your blog as the website URL because most successful blogs have usually opt-in forms right on the first page of their blog. IF you don’t, stop reading right now and take care of this so that you do. If you have questions at this point, be sure to comment.

You will also be surprised at how many businesses could improve in any one of these four areas.

If I can give you one tip, I’d say to not be afraid and test out different things.

Test out different profile pics and see which one gets the most engagement.

The same goes for your bio. Ask your existing audience for feedback. You can never go wrong with asking ;).

 

Finally, I want to talk about something very important.

I want to talk about the importance of asking the RIGHT QUESTION.

You see, in all of your social media marketing and client acquisition endeavors, your primary question should never be,

“How do I get more clients?”

Instead, it should rather be,

“How can I serve my ideal clients better?”

Ask a different question.

Shift your focus. 

Get different results.

Be sure to like this article if you found it helpful and share it with your community <3.

Let’s do this!

P.s.: If you want to UP your social media game specifically on Facebook, check out my #CONNECT program. It rocks ;). Here’s a freebie on how to use Facebook groups for lead generation:

>> https://connectforentrepreneurs.com/free-guide

Digital Sense and Sensibility – All About Digital Customer Relationships

How to form juicy long-lasting social media customer relationships, and deal with a few messy ones along the way?

Imagine sitting at a poker table and not being able to know how to play poker.

You would end up loosing a lot of money, wouldn’t you?

The same goes for when you are a digital business owner, but you do not know how to build up, deal with and nourish social media customer relationships.

Things have changed.

Let’s face it.
The first thing to realize is that when you now start a business, you are not going to deal with your customers only on a physical basis.
You are dealing for the most part with computers, via email or through your social media accounts on Facebook, Linkedin, Twitter,…you name it.

According to a recent UPWORK article, “Depending on your specific industry, if your company does business in the U.S., it’s likely that between 70 and 90 percent of your customers are on social media.”
Again, that’s 70-90 percent!

The chance that you have to learn how to play poker is pretty high up there.

The plus side: you can reach thousands and thousands more customers at the same time.
The down-side: you will connect with the majority of your clients through social media.

And the biggest social media platform out there right now?

Facebook.

The word that should also jump out is ‘CONNECTING’, because how do you connect with a person you cannot see, experience, hear or feel?

Here are my five tips that will help you to turn your social customers into loyal fans of your digital community.

1) Be empathetic.

Peggy Uhle was boarding a Southwest flight when one of the flight attendants told her that she needed to get off the plane. Peggy was beyond taken aback by this turn of events.

Once at the gate again, the airline employees told her to call her husband. It turns out that her husband had called Southwest because their 24-year-old son had been in an accident and was now in a coma.

Though before Peggy could make her next decision, Southwest had rerouted her flight, so she was able to get to her son via fastest route.

The company went even above and beyond to pack her lunch for when she got there and rerouted her luggage at no additional cost.

Finally, Southwest called Peggy a few days later to see how she and her family was doing.

Ladies and gents, this is empathetic customer service at its finest. Needless to say, this incident blew up on social media and has turned Southwest customers even more into loyal fans than they already were with this great company to begin with.

Whenever you interact with any social customer on social media, always keep in mind that there is a human being sitting on the other end of the net. Regardless if you can see them or not, you want to practice empathy.

According to ‘Psychology Today,’ empathy is defined as, “[…] the experience of understanding another person’s condition from their perspective. You place yourself in their shoes and feel what they are feeling.

You have to be able to anticipate what it is that your customer is hoping to experience from doing business with you.
What is it that they want versus, what is it that they need (this will be the value part you add on to later to provide an awesome customer experience).

Do you really understand the customers request or are you reading something into it that you shouldn’t?
One of the most important things for us entrepreneurs to do is to add value to a person’s life through our products, skills or services.

How can we best do that?
How can we best figure out what a person needs or wants?

Through empathy, ladies and gents.

Should you in any case struggle with that, I would suggest you check out the book ‘Emotional Intelligence: Why It Can Matter More Than IQ‘ by Daniel Goleman. I had to read this book in one of my psychology classes while still at university, and it was one of the best ones I have ever read on why it is so important to understand people.

2) Know that every written word potentially can have a double meaning and can also be interpreted in many different ways.

The difference between the right word and the nearly right word is the same as the difference between lighting and the lighting bug.
~ Mark Twain

I can not recount the countless of social media messages and emails that I have received, and or sent; that could have been interpreted either-or.

You probably have plenty of experiences like this yourself.

Even if you are crystal clear with what you are typing into that Facebook status update, or respond email field on your computer, you never know how the other person is interpreting your message.

Most of the time, people react to any conversation based on how they feel that day.

Are they having a good or bad day?

Well, you don’t know that since you can not go through the computer and look at the person.

However, knowing that as a business owner means that you always have to be careful about the possibility that your message – and intent of it – can be misinterpreted.

In the book ‘The Book on Writing Well‘, Paula LaRocque has an entire chapter on how to use the right words. If you are having troubles with this step, I would suggest you check it out.

3) Don’t be too shy to use emoticons.

Even you, Mr. Male entrepreneur ;)!

Though at the same time, be careful!
You do not want to overuse them either as this could potentially make you and your business look somewhat childish and well…weird.
The right use of the right kind of emoticons has increased the social media customer relationship for my brand by a tenfold.

The wink { 😉 }, as well as the standard smiley face { 🙂 }, has assisted me in establishing more outgoing connections with my clients on social media networks.
Customers want to feel reassured, and they want to feel relaxed about having a hint of what kind of person you are.

You have to give your clients and customers the feeling that they can talk to you about any possible concern that they might have before they go through with the purchase.

This way, you can be sure to set the proper customer expectation so that your social customer is assured to get exactly what he or she is looking for.


Tip: Always take your deeper conversations with a potential customer off of the main social media grid. You do not want other customers to get involved in a private conversation. Instead, you want to get to know that one social consumer as a person, a human being that is.

4) Mirror your social customers’ style of writing and language.

It is surprising to me that many entrepreneurs don’t think about this when I talk to them about their social media customer relationships.

In any customer interaction, what is the most important thing? It is to buildup that connection that we already talked about.

How do you do that the fastest?

You mirror the writing style, use of language and voice of your potential customer/client.

Are they writing in short sentences? Don’t respond to their messages or emails with essays.

Are they writing long and explicit messages? Be sure to include a lot of details in your response as well.

It is absolutely important that you do this because you are automatically increasing the, ‘Know-Like-And-Trust’ Factor of your potential customer/client.

5) Be patient.

Too often, business owners are trying to sell to their prospective clients and customers.

With this, they are ruining their sale.

How come?

Well think about it?

You would not necessarily go up to a woman or a man that you find attractive and that want to date and immediately ask her/him to marry you, correct?

There is process in any type of relationship building.

You have to woo your potential customer and client and not kick their door in.

Be elegant about it.

Be likable.

Be patient.

On average, it takes at least about 8 touch points and connections before a potential client and customer is even considering buying from you.

There is NEVER any shortcut in trying to push the sale onto a cold contact.

 

I hope this helped.

The one takeaway that I hope you are getting from this article as well is to have fun with it.

Put yourself in the shoes of the person sitting on the other end of the receiving connection.

There is a real person sitting there (well, hopefully at least lol).

Treat them as such and you will be rewarded plenty.

Let’s do this!

 

P.s.: If you feel like you could use more training on this type of online sales process, especially for organic Facebook marketing, I’d recommend checking out my FREE PDF GUIDE on Facebook Networking For Entrepreneurs.

Download link right here: https://connectforentrepreneurs.com/hello12352354