A funnel is like a Swiss watch.
Any successful 6-and-7-figure funnel that is and if that is your goal with your funnel.
And to work perfectly together for years – heck decades – to come, every single last element has to fall perfectly into place.
We’ll get to those elements in a second.
It is fairly easy to build a funnel with all the tools available today…
Everyone who would dedicate a little bit of time on the subject matter, will be able to throw together a landing page, webinar funnel or any other type of funnel for that matter.
However, it takes true experience and dedication to this art that truly reveals the 5 reasons why some funnels will never convert well – no matter how you place the elements.
Here they are:
(1) Your product sucks.
Or, your service offering is simply not up to par.
The greatest and best strategized funnel in the world wont get you the results you want if you half-ass your product or service.
(2) People simply don’t care about what you have to offer.
This happens a lot for entrepreneurs or businesses who have not done efficient market research or validated their ideas.
Don’t fall into this trap.
Do your homework.
Talk to your ideal clients and customers.
(3) You are targeting the wrong people.
You could also be targeting the wrong group of people with your funnel.
Like Gary Vaynerchuck continues to stress,
“You gotta go where your audience IS.”
Imagine you are a Reggae band with some seriously sick jam but for some odd reason, you have decided to play at the number one classical opera house in Vienna, Austria.
The audience that would visit this opera house would feel pretty alienated by your type of music because they simply were expecting to hear classical music.
After all, that is why they chose to go to an opera house.
Whereas, when you decide to play in one of the clubs in Honolulu, your jam will be positively accepted and enjoyed.
Match your messaging and advertisement to the right audience.
(4) Your messaging is off.
This goes hand in hand with my previous point.
Now, I bet you have heard this saying before,
“Communication is key.”
Well, it truly is.
If your messaging is off and the way you present yourself or if you are sending your message to the wrong audience, your funnel will never work.
You have got to nail your messaging.
Plus, a lack of creativity can help as well.
(5) You are not sending enough traffic to your funnel.
At one point or another you have stop wanting to perfect your funnel.
Yes, there are things you need to put in place to perfect your funnel before launching it.
However, at a certain point you just have to take the plunge and see where it takes you.
And be sure to send the right traffic to your funnel.
And enough of it.
What do I mean by ‘right’?
This goes back to number three as well of my points.
Your traffic can vary based on where your audience is hanging out at and what your service offering or product is.
Is influencer marketing the right strategy for you? Or would Facebook Ads work better? Maybe organic marketing is key since you have got a substantial engaged following?
Make the choice.
Go for it.
Pivot if need be.