Funnel Hacking Live 2018 – 27 Key Takeaways

I want to make this a bit of a different kind of recap than the usual ones you can read out there about an event conference such as Funnel Hacking Live is.

I’m not going to tell you all of the operational things or how I liked the venue, the hotel, the food, etc.

Instead, I’m going to share with you my most important takeaways that I was able to take away from the conference in terms of value and you can decide if you think this conference was worth my while.

Deal?

The value that I can’t describe in words, I made sure to add by adding pictures with some of my most favorite people I was able to snap a picture with during this past week <3.

Just so you know, images and takeaways are random and not in order.

Enjoy! Here we go ;).

SIDE NOTE: In case you have never heard of Funnel Hacking Live, it’s one of the biggest digital marketing conferences in the world where the premier folks in the digital marketing world brainstorm over sales and marketing funnels and share industry updates and a bunch of other value.

The founder of this conference is none other than Russell Brunson. He is the creator of the world’s fastest growing funnel building software CLICKFUNNELS. (where you can build like sales funnels, webinar funnels, landing pages, eCommerce funnels, etc.). 

In case you haven’t tried Clickfunnels, yet, you can try it out for FREE for 14 days by clicking on this link: bit.ly/cornelia_clickfunnels

(1) The 2 Most Important Things To Ask Your On A Daily Basis As An Online Business Owner:

–> What am I selling?

–> How am I selling it?

(2) If You Haven’t Hit $1 Million In Revenue, Your Focus Should Be On:

–> Focusing on your CORE FUNNEL that sells your CORE PRODUCT. Get that one to work first before you add on tripwires and backend offers.

This is not to stay that you should not have your entire value ladder of your business in your head planned out already. However, your focus should not be divided. You’ll reach your revenue goal faster that way.

(3) There Are 3 Ways To Grow A Company:

–> More customers.

–> Get those customers to spend more money.

–> Get them to spend more money more often.

(4) The Best Instagram Story Ad You Can Run Is:

A click-bait style ad. These can look something like this…

Copyright by JCrew.

Currently, these types of ads convert the most.

(5) Handpick who you want to work with.

You don’t want to find yourself in a position where you make great money, millions a year even, but you’re just so unhappy with the types of clients and/or customers you have.

Create your ideal customer and client avatar in order to attract the right people to your business, the ones were it’s purely a joy to work with them.

(6) What Causes A Customer To Buy Over And Over Again?

Besides having a great product – naturally – it’s fostering and nurturing a culture around your brand/business.

How do you do that? Well, if you know how you do that utilizing Facebook and just Facebook alone, check out my CONNECT program on organic Facebook marketing for entrepreneurs:

Click image to learn more about the program!

(7) People Can Smell Inauthenticity.

If you keep one thing in mind and one thing only that will help you succeed with your online content strategy and distribution, is to be vulnerable and real.

Be the authentic you and don’t try and imitate anybody else. Yes, you can model the same strategies that other entrepreneurs and business owners are doing. However, you have to make them applicable to and fit you.

Vulnerability is the ultimate human connector.

(8) Don’t Ever Rely On 1 Distribution Channel For Your Message.

Decide on the social media channels you want to be using that you can be a star in and make sure your message is everywhere on those.

(9) Always Be Growing Your Email List

Your email list is THE livelihood of your online business. Constantly, figure out ways to grow, nourish and improve the content you share to your list.

(10) Fail Fast.

You’ve heard this one before, I’m sure. However, it’s still so important to keep in mind.

The first time you put something out there, 99% of the time it usually won’t work!

As a result, fail fast to get to the 1% that will work and keep in mind, business is never about you. It’s about people.

(11) CPA < ACV

Whenever you run any type of paid advertisement, you always want to make sure that your Cost per Acquisition (or CPA) is lower than your Average Cart Value (or ACV).

This is the key to growing a profitable business.

(12) Only Listen To The Market.

Put your ego completely aside.

The only opinion that matters is the opinion of your market, how they respond and if they deem your offer valuable enough for them to pull out a credit card.

(13) The Average Lifetime Of An Online Ad.

Can you guess what it is?

The answer: 3 weeks.

(14) If A Funnel Page Isn’t Converting.

It’s mostly because your hook isn’t clear enough. So, you need to double down and make sure you really clarify your message.

“What’s the hook behind why someone would want this offer?”

Answer this question and you got it.

(15) The Best Tool You Have Available When It Comes To Marketing:

Building up CURIOSITY.

(16) Funnel Hacking 101.

If you decide to model your funnel after a successful funnel, you absolutely need to make sure to model ALL of the elements on each funnel page. Even the smallest detail and color of the Call To Action button. There’s most likely a reason for everything.

(17) How To Publish Consistently On Social Media?

Just make a commitment to doing so. It’s sometimes really that simple.

(18)  Clarity Trumps Persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Got it :)?

(19) Money Is Spiritual.

In order to operate on a higher spiritual plane, you MUST focus on someone other than yourself.

(20) Action Creates Traction.

Most people don’t push forward though because of fear.

However, change the story you tell yourself and start asking yourself, “What if I can…?”

(21) Create Content In Context With Your Day.

This way, you can keep your content unique and real.

(22) Always Sell The Vacation, Not The Plane.

Guess what most online entrepreneurs out there do? They try to describe and sell the plane, instead of focusing on selling the transformation of the experience you’re going to receive when going on that vacation.

(23) How To Get Rid Of Self-Doubt?

Outwork your self-doubt :).

(24) Prospects Judge You Based On Your Free Stuff.

As a result, make sure your free stuff rock and in alignment with what you offer in your paid programs and services.

(25) The Best Way For Sales To Happen Online?

Display of an almost overwhelming amount of social proof.

(26) Selling = Serving.

You can make someone’s life better by selling your product/service and helping them with something they are struggling with. Don’t deny that power you have. Don’t look down on ‘selling’. Selling is awesome.

(27) Energy Comes From Psychology. 

You get most of your energy from the state of your mind, or your mindset – NOT from sleep, food, etc.

Have you ever slept for only 3 hours but were super awake the next day? Or, have you slept for 9 hours but felt super groggy and tired the next day.

The difference = mindset.

Work on yours and you will win that game that is business.

 

Hope this blog post inspired you! If it did, be sure to show some love and share this article with your community ;).

Questions? Just comment down below and I’ll be sure to answer them. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/

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Hi! I'm Cornelia Pauline, the author of this pretty badass blog. My team and I have been running a full-time, international digital marketing agency for the past 3 years. We've helped many of our clients scale up to multiple 6-and-7 figures. Throughout this blog, I hope to provide kickass value by sharing my knowledge with you ;).

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