6 Best Digital Marketing Tools To Grow Your Business Online In 2019 – FAST & INTENTIONAL!

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It was not easy to narrow it down to 6 but if I had to pick, these are the absolute top 6 ones that I would choose and that my business couldn’t run without at the moment ;).

Let’s dive straight into it. Here’s my software list:

(1) Clickfunnels = #1 Landing Page Builder for 2019

  • Why Clickfunnels? My team and I have helped our clients create multiple 5 and 6-figure funnels by using CF (+ we are using it for our own funnels as well). Without a landing page or simple email opt in page, you’ve got no business online, you’ve got a hobby. To truly start creating a profitable business, you need to focus on building up your email list. Your money is in your list.
    • Clickfunnels makes it super easy to not only build up an email list but profit from it through a variety of funnels you can create with it. Not only that, I trust in the founders Russell Brunson and Todd Dickerson. I haven’t seen anyone innovate this fast when it comes to a landing page software like these two and their team.
  • Key growth benefits:
    1. Landing page builder for generating email leads & selling your products online (both physical and digital).
    2. You can create long-form sales letters, short-form video sales pages, eCommerce product pages, Webinar presentations, etc.
    3. Also, built affiliate presell pages.
    4. Helpful pre-created & designed templates that will help with engagement and conversions.
    5. Mobile- and tablet-optimization functionality of all pages.
    6. Integrated shopping cart builder.
    7. Integrated affiliate program.
    8. Integrated full on email marketing software.
    9. It’s results-oriented. They want you to make money vs just build pretty pages and put them on the web.
    10. And much, much more.
Side note: If you’d like to read a more detailed review of my experience of using Clickfunnels these past 5 years, you can do so here: https://corneliapauline.com/2017/12/08/go-crazy-clickfunnels/

(2) SEMRush. = For supercharging the virality of your content to increase traffic and revenue

  • Why SEMRush? It’s not enough to just create content for the sake of creating content. To experience real, measurable momentum when it comes to your content marketing – you need to understand and look at the numbers. A business owner always knows his numbers.
  • Key growth benefits:
    1. “It’s not just an SEO tool.”
    2. Uncover your competitors’ organic search, paid, content, PR, and social media strategies
    3. Find new keyword opportunities for your blog or target your competitor’s most successful keywords.
    4. Get a clear idea on how you can improve your url’s positioning online.
    5. Offers you a great backlink analysis and more.
    6. And much more.

(3) WeConnect (Linkedin): The single best software out there at the moment to supercharge the growth of your Linkedin account, impact and lead generation.

What the We-Connect dashboard looks like from a member of my team.
  • Why WeConnect? There are not that many automation and growth tools available yet for Linkedin. However, this one is a favorite among my clients and my own team. It allows us to connect, engage and grow our existing Linkedin audience 10x faster AND on autopilot (than if you’d invest hours upon hours of work into your Linkedin content).
  • KEY growth benefits:
    1. It allows you to find your precise ideal clients/customers on Linkedin and send personalized bulk 1:1 invites, compliant with Linkedin policies.
    2. You can create so-called ‘Linkedin bot message sequences’ and send automated and personalized messages to your Linkedin audience.
    3. When someone accepts your Linkedin request, you can send personalized follow-up messages, getting to know your new connections even better.
    4. Automate your LinkedIn profile visits and skill endorsements. Motivate people to visit your profile back.
    5. Like in a CRM ( ), you can sort potential leads and file away messages plus add notes. Super helpful for staying organized.
    6. And much more.

(4) TubeBuddy (Youtube): Youtube certified, FREE browser extension that integrates directly into your Youtube to help you manage your channel with ease.

  • Why TubeBuddy? More than 300 hours of video are uploaded to YouTube every minute. That’s a lot of competition even considering the 1.3 billion people that use the platform regularly.
    • It’s not enough to just produce quality videos. You need data and research to make sure you’re producing the RIGHT videos that will rank.
  • KEY growth benefits:
    1. My personal favorite features are the amazing Keyword Research Tool, the Tag List, Tag Explorer and Suggested Tags.
    2. It’s also got A/B testing for your videos, best times to publish suggestions for your channel, it lets you automatically publish to FB and more…
    3. It has an easy-to-use thumbnail creator and you can save thumbnails for future use.
    4. A Best Practices Checklist for making sure you optimize your video for traffic before clicking that ‘publish’ button.
    5. After uploading a video, it has a Share Tracker feature to make sure you are promoting your video on as many social networks as possible.
    6. And much more. = Seriously the best growth hacking tool for anyone wanting to utilize Youtube to gain more eyeballs on their business and brand.

(5) ViralLoop: The digital word-of-mouth supercharge software

  • Why ViralLoop? Anything and everything that can give you an edge during the launch of a new product (or re-launch of an old one) is awesome. With ViralLoops you can utilize the traditional ‘word of mouth’ power and translate this online.
  • KEY growth benefits:
    1. Create referral campaigns so that when someone on social media refers your FILL-IN-THE-BLANK (physical product, eBook, membership program, software, course, video, etc.), they get a special gift/coupon/bonus/etc. If their friend takes them up on the referral.
    2. Add a gamification element to your referral campaigns.
    3. Recruit superfans or brand ambassadors for your product(s).
    4. Create an eCommerce loyalty program.
    5. Organize a Giveaway that goes viral.

(6) AdBeat: A powerful paid advertising spy tool.

  • Why AdBeat? An Omni-channel approach to advertising is KEY nowadays. You want to not only ever focus on 1 platform but you want to diversify your efforts and where you get your leads/traffic from. Now Facebook has a great free native tool you can use to spy on top advertisers and ads and that is: its own Facebook Ads Library.
    • However, in order to analyze display ads, AdBeat is the Queen! What is it? It is an online marketing SPY tool that allows you to uncover any advertiser’s ad strategy. AdBeat’s focus is on display advertising, not search engine advertising. The tool covers 26 different countries, 90+ ad networks and five different device types (Desktop, iPhone, iPad, Android, Android Tablet).
  • KEY growth benefits:
    1. Uncovers where a specific advertiser runs his/her ads exactly.
    2. Find out an advertiser’s or competitor’s top ads.
    3. Uncover competitors in your industry and market.
    4. Reveal who advertises on a specific domain to be able to advertise on the same domain as well.
    5. Show the top ads for a specific domain.
  • SPECIAL OFFER LINK (unfortunately, ADBeat doesn’t offer a free trial but they are pretty great about their 30-day money back guarantee if you feel like it’s not a fit for you and your business) = www.adbeat.com

BONUS suggestion:

(7)  ActiveCampaign: the email marketing software to grow your email list super fast and effortless.

  • Why ActiveCampaign? My team and I mainly use the built-in email marketing software from Clickfunnels. However, we also use ActiveCampaign and a lot of our clients use it too that want to keep their software budget at a certain price point. ActiveCampaign is a premier email marketing software, regardless of if you have 100 people on your list or 100,000 and more. Its usability will grow with you and your list.
  • KEY growth benefits:
    • ActiveCampaign learns from users’ data and consequently delivers effective, personalized messages and emails.
    • It includes a customer relationship management component that organizes all customer data, consolidates communication channels, and automatically conducts prospect tracking.
    • Easy to use drag-and-drop interface to create your email campaigns.
    • Split test capabilities.
    • Create automated email workflows.
    • Automate your email on-boarding sequence.
    • And much more…
  • SPECIAL OFFER LINK (get your free 14 day trial here) = https://www.activecampaign.com/?_r=5YAZ278A

And that’s it! I hope you found this blog post to be helpful! If you did, be sure to spread the love and share it <3. Did I forget a tool you personally really like? Be sure to leave a comment and tell the rest of us.

How much should a custom Sales Funnel project cost?

Eventually, you find yourself talking about cost.

If you’re a sales funnel builder and expert strategist, as I am, you’ve been asked how much your services cost thousands of times.

And you end up having to make some decisions:

  • What services exactly am I providing for this potential client?
  • How many hours do I think will this take my team and I to complete?
  • How much is the completion of this funnel project worth to the client, from a business perspective? How much return on investment is he/she able to gain from this funnel?
  • Does the client have money? Is the client clear on where he/she wants to take their business?
  • Should I charge hourly, by project or a retainer?
  • Is this a one off funnel project or, is there potential for a long term partnership with this client?
  • How busy am I or is my team? Do I need to take on this project? Do I even want it? How passionate am I about it?

Asking yourself these questions to begin with are very important. Also, how you are going to answer these is important. Evaluating the client from the beginning is crucial.

Why? Because every interaction I am going to have with the client in the future will help me learn more about them and the project at hand. Therefore, it will affect what the cost for the funnel project will be.

Of course, it’s also important to say that cost often times depend on market on location to where you’re based out of.

For the purpose of giving you as much behind-the-scenes information as I can, I’m talking to an American audience in U.S. dollars.

Please take those numbers and prices with a grain of salt, depending on where you live and what the economy and market demand is like in your country.

How much should a custom Sales Funnel project cost?

My team and I have built sales and marketing funnels, or been a part of funnel projects — all on Clickfunnels or BuilderAll — that have ranged in cost from under $1,000 to over $25,000, for complete funnels.

So in short: it depends.

This is why I can not provide you with an exact estimate of the cost or say, “This is what you should charge!”. Because, it varies a LOT.

The thing is, most people’s budget is on average 2-3 times smaller than their wishes or expectations. So if I give you an exact estimate, it’s highly unlikely both of you will be happy once it’s all said and done.

A proper estimate costs money

Let’s talk about the first thing I think a lot of marketing agencies or funnel builders miss out on when quoting for a sales funnel project:

It’s the estimate.

Creating a cost estimate of a funnel project takes time. A lot more time actually than 90% of prospects anticipate. That is, if you’re doing it right and you know what you’re doing.

You might wonder what all is needed to quote someone for a proper funnel project after the initial call with the prospect.

Here’s a quick list:

  • Market research.
  • Funnel hacking of competitors to see a potential marketing angle we could take for your project.
  • Existing social media landscape analysis.
  • Overall existing and potential traffic analysis.
  • Target audience research and analysis.
  • Coming up with ideas for testing potential marketing hooks.
  • Taking inventory if the client has all the assets needed to proceed and create a proper funnel or, if there would be any hold ups (like i.e. there’s a need for creating a teaser video, etc.).
  • Deciding on a funnel type.
  • Etc.

Most funnel builders and/or agencies spend hours and hours to put together a proper proposal for a client.

IF they are not yet charging for creating a price estimate and a proposal for the prospective clients, they are not only leaving money on the table but are not serving their clients at the highest levels.

Prices for such cost estimates from what I’ve seen can range from: $250 up to $5,500.

It’s up to the service provider if he discounts the client the price of the proposal once the client decides to continue working with the service provider.

Who is the funnel consultant?

If you are a funnel consultant of any type that is reading this right now, there are certainly a few common price ranges I can establish for you.

I’ll try my best to be specific with this post but because there are SO many different types of funnel projects you could be working on (like an eCommerce funnel, Book funnel, Digital Course Product sales funnel, B2B Lead Generation funnel, etc.), this is really, really hard.

Well, let’s start by segmenting based on WHO you are working with.

Basically, working with a freelancer will normally be cheaper than working with a marketing agency.

Agencies have more overhead, more padding built in, are more worried about cash flow, and generally just tend to be a bit more on the expensive side.

If you work with an agency, the risk of them falling off the map is generally a little lower, but they probably move a little slower too because they are typically working on numerous projects at once.

Furthermore and when you work with bigger and more established agencies, you’ll have to deal with changing contacts as the project progresses (from sales to design to development to maintenance, etc.).

If you work with a single freelancer, your risks are a bit higher that they might disappear someday.

This means that you want to vet them more carefully and this will be more important than if you decide to work with an agency (big or small).

But freelancers also tend to move much more quickly and don’t juggle as many projects at once. Often times, they even choose to work on one project at a time and that is totally okay if the freelancer knows what he/she is doing and just prefers to work this way.

Additionally, you have the benefit of working with (typically) one person that knows everything about your project the entire time, and you don’t feel like you’re constantly getting bounced around contacts which can happen in some agencies.

Again, for agencies this is totally normal and the most effective way for them to transform a project from conception to completion.

All in all, it is totally possible to have a great relationship with a freelancer or with an agency.

I think it typically depends on the client’s mentality and requirements as to determining which route is better.

In general, freelancers are great for jobs that fit the following criteria:

  • The job is small enough for one person to handle the entire thing (note, most funnel projects fit this category!)
  • The timeline is tight, and you want them to start quickly
  • Communication channels don’t have to be too formal
  • Big contractor agreements don’t have to be signed and the contractor doesn’t need insurance or other common big-business requirements

In general, agencies are better for the following criteria:

  • You don’t want to risk your consultant disappearing
  • You’re okay with a project structure you don’t define (most agencies have established processes you need to be following)
  • You’re okay with a multi-month project (I’d say most agency projects last between 2-6 months)
  • You don’t mind waiting until you can be fit into their schedule to start (often 30-90 days… but great freelancers often have significant backlogs too – so again, it depends)
  • You want a dedicated project manager (some freelancers are phone-call averse, so if you don’t mind that – great!)
  • Your project will require multiple full-time folks working simultaneously, either due to deadlines or huge project scope

Freelancer rates vs Agency rates

First of all, for the sake of this article, I’m going to assume that the funnel project stays in house with the agencies (and is not going to be outsourced or sub-contracted to a third party) and the freelancer is working on the project him-/her-self.

Next, I won’t get into hourly versus project billing and retainers yet.

Most of the time and even if they don’t charge hourly, both the freelancer and the agency has to estimate the amount of hours it will take them to complete the project.

That’s just common business sense because you have to have a feel for how much man power needs to be allocated to create the desired results.

Finally, I’m utilizing these hourly rates as if it’s for billable work and known costs. So, if the rate is $100 per hour and the funel strategy + design will take 50 hours and the development + implementation will take 50 hours and you build in 25 hours for project management, it would be 125 hours and the project would cost $12,500.

Profits, overhead, and everything else are “built in” to the internal hourly rate — just like if someone were billing the client hourly for the work.

Freelancer rates

  • Beginner freelancer: $25-$40 per hour
  • Intermediate freelancer: $40-75 per hour
  • Good, experienced freelancer: $75 – $125 per hour
  • Excellent, in demand freelancer: $125 – $175 per hour
  • Specialist, best in industry: $175 – $400 per hour

Agency rates

  • Small market general agency: $50 – $75 per hour
  • Medium market general agency: $75 – $115 per hour
  • Medium market reputable agency: $115 – $150 per hour
  • Medium market high end agency: $150 – $175 per hour
  • Medium market best in industry agency: $175 – $225 per hour
  • Large market reputable agency: $150 – $175 per hour
  • Large market high end agency: $175 – $250 per hour
  • Large market best in industry agency: $200 – $275 per hour

When I say “best in industry”, I’m referring to an agency that’s made a name for itself in regard to something specific — maybe high-end Clickfunnels websites, or they are famous for doing certain types of funnels for certain industries/markets/target audiences extremely well. It depends.

When I talk market size, I mean the difference between working in big towns or small cities (small market), cities that are thriving but not huge are medium market, or the type of city that’s got pro sports teams and 1 million+ people which would be a large market.

Not listed, but notable, are the mega-markets like New York, Los Angeles and San Francisco types. I’m sure you can pay as much as you desire for services in such places!

Also, these are all guesses.

Please, please, please don’t take these guesses as offense if you think I’m totally off. I’m purely trying to paint a picture of the landscape for you, as best as I see and have experienced it of my 5.5 years of running a marketing agency in this industry :).

You see, I talk to a lot of people. I read a ton – offline and online. I interview a ton of experts on my podcast. I go to numerous conferences throughout the year.

Therefore, I think I have a decent take on the market and how it has been developing these past 5.5 years. And I think, this is a practical range to work with, especially if you feel totally lost on this topic (I hope not anymore!).

Consultants break their own rules all the time

Freelancers and agencies though break their own rules all the time. It’s just part of the game.

For example, say you’re contacted by a big brand and your absolute dream client. In order to have a competitive edge and bid out all the other competitors, a consultant can end up lowering his/her rates by a third (or even more).

Also when working with referrals, the numbers get changed at times and don’t add up anymore to what I’ve previously listed.

Consultants may also charge less if a client continues to work with them over and over again on new funnel projects. Or, they will offer a special pricing if you sign a monthly retainer with them for up to six months or even a year. Naturally, this varies by consultant.

Who is the client?

The client is always a huge factor in price. In short, if I estimate that a client is going to be difficult (based off of our past conversations and communication) and I still decide to take on the client because I believe in his project so much, it can affect the ‘client multiplication effect’ I put on the overall project cost. The same is true the other way round.

What is a ‘client multiplication effect’?

Well, I’m so glad you asked!

Over a number of years now, my team and I started to pick up on certain client qualities that end up well,… costing money.

Here is only a short list of some things that can get expensive:

  • The client doesn’t have one point of contact (instead, multiple people always have to be looped into communication and are needed to make one decision)
  • The client has to get some form of committee or industry approval (think non-profit organizations and the financial industry)
  • The client contact isn’t decisive, or doesn’t seem capable to play the “consultant advocate” role well internally
  • The client has a lot of red tape for decision making
  • The client’s payment schedules are really bad (as in, I might not get paid for work I’ve done for weeks or even months and hence, everything is put on hold!)
  • The client contact is prone to huge, essay-long email threads over small issues with a project
  • The client contact wants daily or frequent phone calls or hour-long meetings
  • The client doesn’t have a clear business plan, constantly changes who he wants to be targeting in the first place and will require a lot of advising and hand-holding along the way

As you can tell, all of these are client-related issues and people or organizational matters. They have little to do with the actual project itself.

Let’s say the work for a project will be around $15,000. I usually add up the estimated ‘client multiplication effect’ by looking at these and similar qualities that could end up getting costly from a project management perspective and apply them to the overall cost.

In a $15,000 project, it’s not uncommon for $3,000 of that to be actual project management costs.

If I decide there are enough concerns to warrant 50% higher project management costs, the project gets a $2,500, or 12.5%, increase in overall project cost.

Looking for client qualities that trigger higher costs is vital as a consultant!

And for potential clients out there and reading this right now: keep in mind that your qualities (organizational and behavioral) affect your consultant’s price and potentially, even his/her performance.

Costs ranges for different types of funnels

There are many types of funnels for various industries (I’ve actually never even heard of an industry where it wouldn’t be beneficial to use a funnel as part of their marketing), and each has their own potential costs associated.

The many different types of funnels

I tend to rank sites in complexity like this:

  • Email opt in funnel: A funnel that has the purpose of building someone’s email list online. Typically, we have an opt in page where something of value is offered for free in exchange for an email address. Then, there is a subsequent thank you page with a possible up-sell or other follow up page.
  • Webinar or online presentation funnel: This is a funnel often used across industries and the primary purpose is to sell a higher-ticket item or, to pre-prep and pre-qualify people and get them on a call with you.
  • Online sales funnel: This can be used to sell digital products of any kind. It’s usually full of up-sells, down-sells, etc. Regardless of, if you’re ‘funneling’ people down to a membership site or to a core offer with up-sells, the difficulty level for such a project is around the same.
  • B2B lead generation funnel: B2b lead generation requires a bunch of things to be integrated with a few funnel sites. Typically, there are bots involved to optimize the lead generation and more.
  • eCommerce funnel: These types of funnels usually require a bunch of outside integrations plus configurations, as well as custom coding due to order counts, etc. There are also a bunch of up-sells and down-sells involved.
  • Podcaster funnel: This is a funnel that is mainly designed for existing podcasters to accelerate your podcast’s success, extend your reach and monetize on your audience.
  • A whole funnel network: Take any one of the previous funnels and think of creating an entire online network with any number of those. This project is the most extensive and time-consuming one.

The hours it takes to build these different types of funnels can vary tremendously; it depends on the consultant’s experience, whether they’ve done similar work before in a particular or related niche, how many “gotchas” appear in the project, how particular the client is about any given funnel step, etc.

However and in my opinion, there are a few key concepts about pricing.

Pricing concepts

Generally, I try to estimate and evaluate the following before I can wrap my head around how much it’s going to cost and how long it will take before we see results.

  • Does the client have an engaged social media following? How does it look like and how engaged/big is it?
  • Does the client have a big paid advertisement budget or rather not?
  • If the client has an existing website, how many unique views a month on his/her website are there?
  • Has the client proven the HOOK of his product he/she is planning on selling?
  • Does the client have an attractive character for his brand and a relatable, engaging brand story that we can use for marketing?
  • Is the client’s product OFFER strong enough or, will we have to work on it?
  • Has the client sold online before and if so, how many unites on a regular daily/weekly and monthly basis?
  • Has the client used a funnel before or, is this his/her first one?

There are a few more identification factors but these are pretty much the most important ones. In case I forgot any, be sure to leave a comment down below.

Now, why is getting this information important?

Well, the client can have a big advertisement budget and an active, engaged social media following plus he/she could have sold online the product before (so it’s a ‘proven sell’). As a result, we will be able to see conversions and a return on investment really quickly with any funnel we’d built for such a client.

If the client has no active social media following, a very small paid advertisement budget and has just launched a brand-new product that has no social proof yet, it is going to take any funnel consultant much longer to get you conversions, in essence.

I hope I was able to illustrate with these two extremes what a funnel consultant is able to do for you and where he/she might be struggling.

Creating and implementing a funnel for a business is not a magical wand swish. It is rather an amplification of how well a business is currently doing and a helping system to take it to the next level.

Let’s Talk Pricing Content

With Clickfunnels (or pretty much any other funnel building software), for example, you can add as many funnel pages as you want. The more funnel pages a marketing strategy might require, the more complex the new project will be. However, again, ‘more pages’ do not mean ‘more effective’ (in terms of ROI).

A funnel with, for example, 3 pages can be way more effective than a funnel with 12 pages. Again, it depends on the client, market and the overall strategy your funnel consultant comes up with.

Now, before sending out a proposal (or understanding the one from your funnel consultant) there are typically a lot of individual factors that you want to take into consideration with:

  • Has the funnel strategy be done before-hand or will it be created as part of the project?
  • How many integrations are needed (think email marketing softwares, etc.)?
  • What software will be used to implement the funnel?
  • Are there any particular specifications or wishes in regards to the design?
  • If copy is included in the funnel project proposal or, will the copy for the funnel pages be provided by the client?
  • If paid advertisement (in the form of Facebook Ads, Youtube Ads, etc.) will be covered as well and in what shape or form? We’re talking how many campaigns, re-targeting campaigns, audience research, you name it.
  • If organic social media marketing is included or, done by the client or, another freelancer?
  • Are emails included or not?

These are just some quick thoughts on content of a funnel proposal. There are more, but this is a great starting point.

Side note: Digital assets of any kind are typically always provided by the client.

Custom design vs a pre-built theme

You may have noticed I have not once brought up the question of whether the funnel is built using custom design or with a pre-built distributed software theme (regardless of funnel software you choose to use).

Honestly, funnels cost money for many reasons far beyond the base styles.

In my 5.5 years of being in this business, I can honestly say that the effectiveness in terms of R.O.I. of a funnel has absolutely nothing to do with the fact that a template was used or the funnel was custom built.

If a funnel consultant knows what he/she is doing, they know that focusing on things like nailing the marketing message, the flow of the offers and offer value itself – are things (among many others) that are way more important than answering the question if a pre-built theme should be used or the funnel should be custom designed.

Pricing remains hard

Are you confused yet? Good.

Pricing is tough. Really. Tough.

People write books on this subject and teach courses about it for different industries and consultants to no end. I’ve written over 3,000 words thus far and I’m not even sure if I’ve done it any justice at all. But bear with me.

Custom funnel prices

Okay, so after all of this information, how much is it really?

Hopefully now you realize it could be… anything.

People are not kidding when they say $1,000 or even $1,000,000 (or more!). Yes, I’ve honestly heard and seen it all!

However, in the interest of being helpful, I think here are some “ballparks” to consider:

Can you get a custom funnel for under $1,000? Yes, but be very careful and know your risk of getting something imperfect is really high.

If you work with a good freelancer who understands funnel marketing, I think ~70% of custom funnels for average folks and average businesses will cost between $3,000 and $15,000.

If you work with a good agency in a medium market, I think ~70% of custom funnels for average folks and average businesses will cost between $8,000 and $75,000.

This difference from freelancers is because larger companies and ‘bigger entrepreneurs’ will naturally gear toward agencies and agencies will be less likely to take on smaller projects if they can take on the bigger ones instead.

That said, some agencies love the small jobs, because they get really good over time at doing quality work for a very particular niche in less time than the competition.

If you work with say the best in business freelancer for doing specific funnels in a specific niche and that’s what he/she is sought after, you’ll probably spend between $10,000 and $105,000+. The freelancer you work with will probably utilize a team of other subcontractors in this scenario, because it’s rare for someone to truly deliver all the things you need running solo. And that freelancer will know exactly what is needed.

If you work with a best in business agency to build something special (regardless of funnel type), you’ll probably spend between $15,000 and $500,000+. Most agencies will self-perform the work, and often times you can expect them to be available for retainer contracts, hosting / maintenance agreements, and other long-term relationship style services included in such a proposal.

It’s also worth noting that in large projects, it’s very common to break them into multiple projects and phase them.

This is very typical with seven-figure clients, and in these scenarios it’s not uncommon for some agencies to have multi-million dollar per year clients, whether billed by project, profit share or retainer, or a combination of all.


Please note: I wrote this post for three audiences:

  1. Clients looking to hire a funnel consultant, and not knowing what to consider when comparing costs.
  2. Funnel consultants that are still trying to wrap their head around pricing.
  3. Me, because my team and I have been building funnels for years, and we’re honestly not even close to having it down.

I hope this has helped you and I apologize if it offended you in any shape or form.

If you have more to add, I’d love to hear more about it in the comments down below.


P.S.

If you are a funnel consultant (or aspiring one) and you’ve loved this article and want to dive even deeper into the concept of pricing, sales and more, check out the Funnel Pro Academy. All the info you could possibly want or need is inside this membership site.

For more info, click here: https://funnelproacademy.com

9 Juicy Key Takeaways From Funnel Hacking Live 2019

This year’s funnel hacking live has proven to be a true rollercoaster of emotions for myself and the team.

Scared. Excited. Overwhelmed. Empowered. Energized. Tired. Jet-lagged. Sad. Happy. Fun. Thoughtful. And more.

These are only a few of the words I’d use to describe the conference.

For some reason, I’ve felt more anxiety towards this year’s Funnel Hacking Live than the previous one before.

You see, every time the day for such a conference comes around that you attend on a regular basis, you think about ALL the things you haven’t done *yet*.

The things you told yourself last year you’d have accomplished by now.

In short, you focus pretty much on ‘lack’. Instead on focusing on all the stuff you did do.

Well, at least that’s the case for me. Can you relate :)?

Anyway, as soon as the conference started though and by the second day, I was in full-on conference empowerment mode.

I absolutely adored meeting a few of my Funnel Pro Academy students as well as past and current clients. Plus, I got to meet some people I truly respected and looked up to in the industry and some awesome new peeps as well.

The networking is what made this conference truly a success!

But if you’re reading this right now, I’m taking it that you’re curious because you might have not had the chance to attend this year.

{Side note: If that’s the case, I want to see you there next year <3! It’s such an experience and a true adventure!}

So, without further ado, here are a few of the juiciest takeaways my team and I were able to take away from the Funnel Pro Academy sessions and workshops:

Number 1: Troubleshoot.

If your funnel ain’t working, it’s almost always due to one of these three thing: Hook, Story, Offer.

If you nail the hook, tell a more engaging story or create a killer offer, your audience won’t have another choice than to buy from you!

Remember: The hook is what grabs the attention, the story helps to connect on an emotional level and the offer is where the value is communicated and sold.

With Viral Sensation & The Queen Of Social Media <3, Rachel Pedersen.

Number 2: Funnel Hacking.

This term can be so confusing for newbies to the digital marketing and funnel world.

But during Funnel Hacking Live, the man himself – Russell Brunson – defined ‘funnel hacking’ in the best way I’ve personally ever heard it:

Funnel Hacking is all about identifying patterns of success!

In essence, all you want to be doing is identify patterns in your niche and industry of what’s already working. Cool :)?

With the awesome founders of MarketingMinds & fellow Austrians #austriansrule ;).

Number 3: Language & Stories Sell.

Always focus on simplifying your marketing language that you use to communicate offers with your audience.

People don’t understand ‘smart’ lingo but simple and to the point – wins every day :).

Not only that, you want to package your marketing message into a story. Always. Why? Because STORIES SELL! Since the beginning of time, people have communicated by telling each other stories.

Stories are the thing that will make us feel emotion and connect with each other – more so than any other form of communication out there.

If you’re having trouble coming up with a great copy that tells a story, regardless of your email newsletters, social media posts, videos for your landing page, your sales page copy and more – I’ve got the solution for you.

It’s a cool, secret software I use myself to craft a ton of copy I use as an online business owner on a daily basis. You can learn more about it HERE.

Learn how to write compelling copy, 
fast and easy with this secret software.
With Yesim Saydan from Turkey and the founder of Your Social Media Expert.

Number 4: Voice.

As you work on finding your voice in the online space, your people will find you. Powerful, isn’t it?

You just have to go out and work on finding your voice and you do this by creating content.

With George Bryant, New York Times Bestseller and founder of Civilized Cavemen.

Number 5: Funnel Growth.

You don’t need to have your entire value ladder figured out. Heck! Even people who have plenty of working funnels and have been in this industry for years don’t know their value ladder 100%.

The ideal approach you want to take here is to GROW WITH YOUR CUSTOMER.

LISTEN TO THEM. AND AFTER YOU’VE DONE THAT, CREATE OFFERS & PROGRAMS THAT WILL ALLOW THEM TO STEP UP TO THE NEXT LEVEL.

That’s it!

Part of the Funnel Hacking Live ‘German Connection’ this year (Jan Kutchera, Thorsten Bastian from BastaMedia, Fabian Isele – Affiliate Marketer Extraordinaire) plus, with our Australian bossbabe – Aly Swan :).

Number 6: Stories Sell.

We’ve all got some stuff that happened in our lives that we aren’t proud of. A strong message this year at Funnel Hacking Live was to turn your mess into your message.

How so?

When you allow yourself to open up and go deep, get vulnerable while showing your audience how you’ve learned from this experience – this is one of THE most powerful stories you can tell to get people to know, like and trust you.

With my brother, the Network Marketing Genius in Europe and founder of BuildYourLegacy.

Number 7: Customer Relationships.

Want to know the 2 major reasons why your customers stop buying from you? Yes? I thought so :).

Here they are:

(1) You offend them.

(2) You stop selling them or stop making them offers in any shape or form.

With Connie Pak, Director of Marketing at Futurproof Marketing.

Number 8: Social Media Challenge Rules.

Whenever you want to run a challenge, these are a few rules to stick to to make sure your challenge is going to be a success:

(1) Topic of the challenge should be simple and believable.

(2) Get your challenge participants results fast.

(3) Timing for the challenge should not exceed 30 days.

(4) The optimal price point for a challenge offer is around $37 to $97.

With Rachel S. Lee, Affiliate Marketer & Dream-car Winner at Rachel S. Lee.

Number 9: Mindset.

Some of my absolute favorite sayings from this conference have been:

“You can always make up in leverage what you lack in ability.”

“We don’t believe what we say we believe, we only believe what we do.”

And, “Wealth has a need for speed.”

I hope you liked this digestible summary of some of my main takeaways from Funnel Hacking Live :). If you did, be sure to SUBSCRIBE to this blog and/or comment.

The Funnel Pro Academy is going to open again for a limited time soon! Don’t miss out on joining this world-class community of funnel pros. The content inside the membership site is for experienced funnel builders, marketing agency owners & freelancers or, those who still dream of becoming their own boss ;).

For more information, check out our site here:

https://funnelproacademy.com/waitlist

Neil Patel’s 2019 Marketing Outlook

That day when I walked into the conference room and later on approached the table for the VIP round-up session with Neil Patel, I didn’t know what would hit me… which is, in short, the sheer awesomeness that is Neil Patel.

One of the things that I like the most about him is that he seems so genuine. He does not try to put on a show, nor fake it.

When a person asks him a weird question, he will not try and be nice about it trying to answer the question. Instead, he is going to ask the person to re-frame what they asked and put it in a better context so that it’s understandable to everyone else.

When you sit across from him, you’re able to tell immediately the sheer genius that he has about him. His brain works magic on numbers in particular and marketing in general.

That day, my husband and I sat down at the Affiliate Summit West. Front row. And without lingering too much about who he was or what his companies did, Neil Patel dove straight into his outlook for the marketing world in 2019.

And the outlook didn’t look good.

In fact, we’re facing one of THE most challenging times – ever. And things would only get more… challenging in the future.

You see, what worked in the past did not work anymore right now.

What only worked 12 months ago, does not work anymore for marketers and online business alike.

The curveball is shifting in regards to what is considered to be valuable and of essential importance when it comes to any marketing strategy.

So, what is it?

In short: it’s eyeballs.

Whoever can get the most eyeballs on an offer, wins.

And it’s not necessarily eyeballs in the sense of getting the right eyeballs of your ideal audience – but more, eyeballs in the sense of creating a ‘buzz’ around what you have to offer.

Big brands consistently want to work with companies and influencers that can attract the most eyeballs.

Why? Because chances are the more people talk about your offer, the more chances you’re going to have for the right people to actually see your offer.

Another important aspect that he was stressing on is that digital marketing is going to move into an omni-channel approach.

It’s not enough anymore to learn and specialize in, for example, Facebook Ads, Google AdWords, Social Media, etc. as a traffic generating platform.

With more and more businesses using paid social media advertisement to acquire those ‘eyeballs’ we previously talked about, ad costs will go up.

And it will become more and more important for small businesses, solo-entrepreneurs, freelancers and even medium-sized businesses to become smarter in terms of how they market their products.

How can you keep your marketing budget at bay?

Viewing your digital marketing strategy from an omni-channel approach and becoming well-versed in different platforms.

So, if you want to survive as an entrepreneur and small business owner, you have to adapt AND create such an omni-channel approach.

How do you do this?

Well, if you have mastered Facebook Ads, for example, for driving traffic to your funnel and offering, start looking into understanding different social media platforms and vice versa.

Not only that, if you are only familiar with say one funnel strategy, dive deeper into learning about other creative ways of how you can offer your products and services.

And a few of those creative ways that have converted into most sales and eyeballs for my clients and I over these past 5 years, are exactly what I teach my students inside of my signature program the Funnel PRO Academy :).

A lot of online marketing academies or courses that are currently out there, are only focused on teaching a specific ‘traffic platform’ and only one piece of the puzzle.

But to pull off a funnel launch successfully, there is a whole lot more that goes into it. You need to examine and understand every single piece of the puzzle to put it together into one beautiful whole.

Think about it… how far are you going to be able to take a business in say five years from now if you only know Facebook Ads and nothing else? Particularly, when big businesses are going to have way more money available to acquire customers than you have?

You see where I’m going with this, right?

And it is now that we have to prepare for the ever-changing future of online marketing.

It is NOW that you want to reflect on your current strategy, look at all your numbers and see how you can expand on them going forward.

Should you feel like you need any help and/or would like to join a community of like-minded online entrepreneurs, be sure to check out the Academy.

I know you won’t regret it. The content inside is seriously ah-mazing as a few of our students can confirm…

Link to learn more + to add yourself to the waitlist AND receive a special $200 OFF (only for people that are on the waitlist!) is here: https://funnelproacademy.com/waitlist

Here’s to embracing the changes that are already upon us and creating creative marketing strategies that are going to help our businesses thrive further ;).

Let’s do this,

Cornelia Pauline

The Secret Key To Winning At Any Online Marketing Strategy

So, here’s a thought…Let’s say you’ve spent months learning about funnels and online marketing strategies.

You read all the books. 
You consumed all the videos.
You listened to all the podcasts. 
You’ve done all the work.

And… you continue to do so.

But, your funnel STILL is not converting.
The sales are not coming in. 
Your product or service offering is not getting picked up. 
Your revenue is not increasing.

And, in fact, you’re even going into the negative with your investment because you’re spending too much on… well, whatever. You know.

So, where’s the hiccup?
What is happening?
Why ain’t your funnel converting?

I have this theory…
The issue lies within your BELIEF – or lack thereof.

Deep down. 
Yep, really, really, really deep down at times.

You do not believe in your product and that it can bring people the results you promise you can bring them. 
You do not believe in your service offering and that you actually have the experience and expertise to make a difference for your client.
Above all, you do not believe in yourself.

And to hit the nail on the head: 
You do not believe – if you’re really honest with yourself – that you deserve to make a nice income with your funnel(s) and create a rich life for you and your family.

If this resonates with you right now, there are 2 ways to work through this:

(1) Your product/service offering actually does suck and you need to go back to the drawing board and make it as great as it can be.

This way, you will automatically believe in it and the ‘sales’ and ‘selling’ part of things is not going to be an issue anymore.

Now, how can you go about improving your offering?

I recommend you go back to ‘the essentials’.

If you have customers and clients, talk to them and make sure you record the conversations (asking them before you do though, of course). You want to find out where they are still stuck.

What is slowing them down still?

Where did you not truly address their challenges and pain points they came to you in the first place for? Sometimes this could mean creating only a couple of additional lessons for your digital product – or, getting rid of some because they are confusing to your students.

If none of your students – that HAS gone through your course or program – has gotten results yet by now, you need to truly rethink the entire course that you have created.

If you are a service provider and you feel like your clients are continuously not one hundred percent happy with your services, you need to work on honing your craft further, darling <3.

This is the time to do it. You are only going to end up having lots of sleepless nights if you keep trying to sell your services of which you know, you can not one hundred percent deliver.

Surely, there are cases where it is your client’s responsibility why things aren’t working out for them. But if you see a pattern and really nobody is happy or is referring you or tagging your name on social media, this is a sign from the universe to take it slow and work on your craft.

Deal?

Okay, next one…

(2) Your self-worth needs some much needed l-o-v-e 😉.

Now if this is the underlying reason why you are not getting any sales, you can solve by doing mindset work!

What does mindset work look like?

Well, it’s pretty much like if you’d be exercising. You need to be doing it on a consistent and daily basis (and yes, if you really have to, you can skip Sundays but I would not suggest you do that at the beginning).

Some form of mindset work can involve one – if not all – of the following such as:

Journaling, reading books in and around mindset topics, taking a positive program, hiring a mindset coach, getting into and practicing mediation, etc.

By the way and because I know you’re going to ask me, here is a list of my FAVORITE mindset books that were a true game changer for me:

(1)

(2)

(3)

(4)

(5)

Find out what type of mindset work resonates with you the most and brings about the desired changes.

And don’t forget, in order to see real change happening in your life, you need to be doing this consistently. Sooner rather than later, you will see your believe system change.

And if you’re still reading this, yes you my dear…

You. 
Are. 
Enough.

.

Let’s do this!

~ Cornelia Pauline

P.s. You might also enjoy this article: https://corneliapauline.com/2018/08/08/4-big-milestones-to-reach-1-million-in-sales-with-your-business-online/

THE ULTIMATE ENTREPRENEUR’S TOOLKIT

Welcome to the ultimate entrepreneur’s toolkit! {This content may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.}

As a full-time, location-independent digital entrepreneur / boss babe or girl boss / occasional work-from-home business owner and wife of an amazing while simultaneously adorable husband and fellow business owner, we’ve got quite a few tricks up our sleeves when it comes to growing our businesses online ;).

Not to mention that since a good part of our income comes from our service-based business of being so-called ‘Funnel Hackers’ which allowed us to work with ALL sorts of clients from various industries and markets, we’ve literally tried pretty much every tool available out there as of the time of this blog article.

Now, I’ve rounded up our absolute faves that we (and/or our clients and fellow entrepreneur friends <3) could not live without. They work like a charm and will make that online business life so much easier for you. Whether you’re just starting out as a business owner or, you’ve been in the game since no one knew what a blog or a Facebook was, I think you’ll LOVE these tools!

Scroll down to see the entire list and fill out this form if you want the list sent to your inbox so you never lose it!

WEBSITE / BLOG / ONLINE SHOP

Blog / Website

Online shop

Membership / Course

EMAIL MARKETING

SOCIAL MEDIA SCHEDULING TOOLS

  • AgoraPulse (Facebook, Twitter, Instagram, Linkedin scheduling) – Smarter social media scheduling so that your content is distributed at the right times for maximum engagement and exposure.
  • Tailwind – Schedule Pinterest pins and loop them to repost. Join tribes. Excellent way to utilize Pinterest. CLICK HERE FOR FREE CREDIT –> (also allows Instagram scheduling but I d not use that feature because they’re still testing it)
  • Planoly – schedule Instagram posts and stories from your desktop and phone
  • People Map (not for scheduling) – Robust system to find Instagram users and influencers and analyze their accounts, run campaigns.

STOCK PHOTO / DESIGN

  • Unsplash – Beautiful free stock photos
  • Design Pickle – Design service monthly subscription
  • Canva – Quick and easy do it yourself design. Love this for Pinterest Pin images
  • WordSwag – App (for iOS & Android) add text to your photos Pinterest / Instagram images
  • Creative Market – IG Stories highlight graphics, IG Story templates, Fonts, designs, keynote slides…. everything!!

TECH TOOLS / SOFTWARE

  • Zoom – Webinars, meetings, interviews live streamed to Facebook
  • Live chat – live chat feature on your shop or sales page
  • Trello – Team and project organization
  • Zapier – Connects your services like a charm! Most systems will integrate with each other but this can fill in wherever they can’t.
  • Deadline Funnels – Add urgency to your marketing campaigns, automated countdown timers to provide each of your visitors with a uniquely, timed experience. Super cool tool. TRY IT FOR FREE HERE.
  • FunnelScripts – A to Z copywriting plug and play system help for every kind of online entrepreneur and business owner. Struggle with writing? This is the software for you.
  • Funnelish – Best way to directly build Paypal into a Clickfunnels’ order form to maximize international payment conversions.
  • ClickMagick – Track, analyze and optimize all of your marketing and particularly, your sales funnels. Dare I say, better than Google Analytics :).

OFFICE TOOLS / SUPPLIES

For going live / recording video

Side Note: If you'd like to learn more about recording professional videos right from your home even if you feel like you don't know what you're doing *yet*, check out my related blog post about this ;). You can read it here: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

Paper / Pens / Planners

OUTSOURCING

MUST-READ BOOKS

  • Expert Secrets – Especially, if you want to build up an expert-based business of any kind and need to figure out how to do that.
  • DotComSecrets – The bible for anyone that wants to start an online business of any kind.
  • Profit First – As a business owner, you NEED to get your finances under control. Going through this book will help you do so.
  • Essentialism – Sometimes we just forget the important things with all the ‘busy work’. This book will help you focus.
  • Think And Grow Rich – It’s all about the mindset, babe 😉
  • Girl, Wash Your Face – Just because I adore Rachel Hollis <3

FREE DIGITAL RESOURCE TOOLS BY YOURS TRULY

Do you have any favorites you don’t see here? Let me know in the comments below!

P.s. If you'd like to download this entire ENTREPRENEUR'S TOOLKIT & save a copy on your desktop, you can do so simply by going here: http://bit.ly/entrepreneurs-toolkit

 

3 Things You Can Learn from Gary Vee about Online Lead Generation

If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).

Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.

Gary has a solid system in place for delivering content on a large scale.

And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.

Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:

So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?

Versatility

Well, first off. Gary Vee is virtually everywhere.

He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.

If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.

Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.

But he doesn’t just show up everywhere with the same content.

It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!

For example, Instagram is a different platform with a different audience than Facebook.

So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.

Know each platform, and treat them differently.

It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.

Personal Brand

Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.

Tying your personal brand to your public persona across the board will inevitably draw in clients.

Remember how I mentioned attention?

Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.

Trust plays a big part in personal brand too.

People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.

A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.

Lead Magnets

If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.

All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.

But it’s not just email marketing.

Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.

What are you offering your potential followers?

What is the bait leading them to your email list and is it enough?

Are you following up that lead with something to keep your audience’s attention?

You might be thinking that Gary Vee is working on a much larger scale than you are.

He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.

No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.

What is your strength in your marketing?

Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.

P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).

The Secrets Of The Netflix Sales Funnel

One of the best ways to figure out how to structure your online marketing campaign (regardless of if you’re just starting out or, if you are a multi-million dollar company already)…
Is to look at what some of the most successful companies are doing out there in terms of ‘funneling’ their visitors down and turning them into customers.
Another term for that would be, ‘funnel hacking’.
Ever wondered what ‘funnel hacking’ exactly looks like and how big companies are learning how to best structure their marketing campaigns?
Well, let me dive into the basics for you.
Let’s look at the sales funnel of one of my favorite companies out there at this time and analyze why what they do, works so well.
Hello, Netflix :).
I’m such a Netflix fan and not just because of their cool Netflix Originals such as Stranger Things but also, because I’ve been absolutely in awe at how they have consistently innovated their company so that now, they are pretty much without any real competition (and yes, I think Hulu still have to undergo some changes before they are on Netflix’s current level at the time of this article).
By the way, do you have any favorite Netflix TV shows or movies? If so, leave a comment down below ;).
Okay, let’s dive into it…

Netflix uses a 2-STEP process that invites potential leads to enter the sales funnel via a FREE 1-month trial offer.

© Netflix

Once the user clicks on the CALL TO ACTION button (CTA) for the free month trial, they’re ‘funneled down’ the funnel to the pricing page where different package information is provided. Not only that, they are also encouraged to sign up.
Check it out.

PACKAGE INFO:

© Netflix

CALL TO ACTION:

© Netflix

After selecting a paid plan, Netflix collects EMAIL ADDRESSES for the one-month trial offer participants so they can FOLLOW UP with those who decide to opt-out of the paid plans.

© Netflix

On the next screen, credit card information is collected. This means that everyone who enters the sales funnel and reaches this point technically becomes a PAYING CUSTOMER.
And guess what?
The only way to ‘escape payment’ is to cancel the monthly subscription before the 30 day free trial period ends.
Even then, with the email addresses they’ve collected, they can FOLLOW UP with those who exit the funnel, strategically bringing them back in through re-targeting ads as well as an optimized email sequence.

Why this works:

  • Netflix uses ONE single CTA BUTTON on its Opt-in page that’s placed front and top right for the user to see.
  • Entering the sales funnel through this CTA is basically the ONLY ACTION you can take on the whole page. Any guess work from potential consumers and future customers is taken out because they are only promoted to do 1 thing.
  • A means of follow-up communication is established in Step 2 of the funnel. As a result, there’s always a way to track AND converse with every single potential customer through email.
  • Anyone who makes it through the funnel to claim the FREE one-month trial offer has the potential to be a paying customer (since they are required to pre-select a monthly plan.)

Well, how many of you are using Netflix now?

If you are, you have been ‘funneled’ ;).

Liked this article? Be sure to download the PDF of the steps here if you'd like it and check out the FUNNEL PRO ACADEMY if you want to UP your online funnel game and become a PRO at digital marketing.