That day when I walked into the conference room and later on approached the table for the VIP round-up session with Neil Patel, I didn’t know what would hit me… which is, in short, the sheer awesomeness that is Neil Patel.
One of the things that I like the most about him is that he seems so genuine. He does not try to put on a show, nor fake it.
When a person asks him a weird question, he will not try and be nice about it trying to answer the question. Instead, he is going to ask the person to re-frame what they asked and put it in a better context so that it’s understandable to everyone else.
When you sit across from him, you’re able to tell immediately the sheer genius that he has about him. His brain works magic on numbers in particular and marketing in general.
That day, my husband and I sat down at the Affiliate Summit West. Front row. And without lingering too much about who he was or what his companies did, Neil Patel dove straight into his outlook for the marketing world in 2019.
And the outlook didn’t look good.
In fact, we’re facing one of THE most challenging times – ever. And things would only get more… challenging in the future.
You see, what worked in the past did not work anymore right now.
What only worked 12 months ago, does not work anymore for marketers and online business alike.
The curveball is shifting in regards to what is considered to be valuable and of essential importance when it comes to any marketing strategy.
So, what is it?
In short: it’s eyeballs.
Whoever can get the most eyeballs on an offer, wins.
And it’s not necessarily eyeballs in the sense of getting the right eyeballs of your ideal audience – but more, eyeballs in the sense of creating a ‘buzz’ around what you have to offer.
Big brands consistently want to work with companies and influencers that can attract the most eyeballs.
Why? Because chances are the more people talk about your offer, the more chances you’re going to have for the right people to actually see your offer.
Another important aspect that he was stressing on is that digital marketing is going to move into an omni-channel approach.
It’s not enough anymore to learn and specialize in, for example, Facebook Ads, Google AdWords, Social Media, etc. as a traffic generating platform.
With more and more businesses using paid social media advertisement to acquire those ‘eyeballs’ we previously talked about, ad costs will go up.
And it will become more and more important for small businesses, solo-entrepreneurs, freelancers and even medium-sized businesses to become smarter in terms of how they market their products.
How can you keep your marketing budget at bay?
Viewing your digital marketing strategy from an omni-channel approach and becoming well-versed in different platforms.
So, if you want to survive as an entrepreneur and small business owner, you have to adapt AND create such an omni-channel approach.
How do you do this?
Well, if you have mastered Facebook Ads, for example, for driving traffic to your funnel and offering, start looking into understanding different social media platforms and vice versa.
Not only that, if you are only familiar with say one funnel strategy, dive deeper into learning about other creative ways of how you can offer your products and services.
And a few of those creative ways that have converted into most sales and eyeballs for my clients and I over these past 5 years, are exactly what I teach my students inside of my signature program the Funnel PRO Academy :).
A lot of online marketing academies or courses that are currently out there, are only focused on teaching a specific ‘traffic platform’ and only one piece of the puzzle.
But to pull off a funnel launch successfully, there is a whole lot more that goes into it. You need to examine and understand every single piece of the puzzle to put it together into one beautiful whole.
Think about it… how far are you going to be able to take a business in say five years from now if you only know Facebook Ads and nothing else? Particularly, when big businesses are going to have way more money available to acquire customers than you have?
You see where I’m going with this, right?
And it is now that we have to prepare for the ever-changing future of online marketing.
It is NOW that you want to reflect on your current strategy, look at all your numbers and see how you can expand on them going forward.
Should you feel like you need any help and/or would like to join a community of like-minded online entrepreneurs, be sure to check out the Academy.
I know you won’t regret it. The content inside is seriously ah-mazing as a few of our students can confirm…
Link to learn more + to add yourself to the waitlist AND receive a special $200 OFF (only for people that are on the waitlist!) is here: https://funnelproacademy.com/waitlist
Here’s to embracing the changes that are already upon us and creating creative marketing strategies that are going to help our businesses thrive further ;).
Let’s do this,
Yep, yep… there is definitely NOT a single strategy that worked 2, 3, or 4 years ago that REALLY works today. I agree with Neil and you, of course, and I believe that being omni-smart is the way to go—good for me, I love it all online marketing. Thanks for yet another great post!
You are most welcome Emilio and thanks so much for reading :). We will definitely have to move into an omni-channel approach and I believe that there is so much opportunity out there as well as unique and creating marketing tactics that will help a brand stand out all on its own.
Thanks for your reply Cornelia! It feels a bit daunting at first but, hey, this is 2019 after all. 😉
Totally understand. But yes, it is! And if not now, then when :)?!
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