Neil Patel’s 2019 Marketing Outlook

That day when I walked into the conference room and later on approached the table for the VIP round-up session with Neil Patel, I didn’t know what would hit me… which is, in short, the sheer awesomeness that is Neil Patel.

One of the things that I like the most about him is that he seems so genuine. He does not try to put on a show, nor fake it.

When a person asks him a weird question, he will not try and be nice about it trying to answer the question. Instead, he is going to ask the person to re-frame what they asked and put it in a better context so that it’s understandable to everyone else.

When you sit across from him, you’re able to tell immediately the sheer genius that he has about him. His brain works magic on numbers in particular and marketing in general.

That day, my husband and I sat down at the Affiliate Summit West. Front row. And without lingering too much about who he was or what his companies did, Neil Patel dove straight into his outlook for the marketing world in 2019.

And the outlook didn’t look good.

In fact, we’re facing one of THE most challenging times – ever. And things would only get more… challenging in the future.

You see, what worked in the past did not work anymore right now.

What only worked 12 months ago, does not work anymore for marketers and online business alike.

The curveball is shifting in regards to what is considered to be valuable and of essential importance when it comes to any marketing strategy.

So, what is it?

In short: it’s eyeballs.

Whoever can get the most eyeballs on an offer, wins.

And it’s not necessarily eyeballs in the sense of getting the right eyeballs of your ideal audience – but more, eyeballs in the sense of creating a ‘buzz’ around what you have to offer.

Big brands consistently want to work with companies and influencers that can attract the most eyeballs.

Why? Because chances are the more people talk about your offer, the more chances you’re going to have for the right people to actually see your offer.

Another important aspect that he was stressing on is that digital marketing is going to move into an omni-channel approach.

It’s not enough anymore to learn and specialize in, for example, Facebook Ads, Google AdWords, Social Media, etc. as a traffic generating platform.

With more and more businesses using paid social media advertisement to acquire those ‘eyeballs’ we previously talked about, ad costs will go up.

And it will become more and more important for small businesses, solo-entrepreneurs, freelancers and even medium-sized businesses to become smarter in terms of how they market their products.

How can you keep your marketing budget at bay?

Viewing your digital marketing strategy from an omni-channel approach and becoming well-versed in different platforms.

So, if you want to survive as an entrepreneur and small business owner, you have to adapt AND create such an omni-channel approach.

How do you do this?

Well, if you have mastered Facebook Ads, for example, for driving traffic to your funnel and offering, start looking into understanding different social media platforms and vice versa.

Not only that, if you are only familiar with say one funnel strategy, dive deeper into learning about other creative ways of how you can offer your products and services.

And a few of those creative ways that have converted into most sales and eyeballs for my clients and I over these past 5 years, are exactly what I teach my students inside of my signature program the Funnel PRO Academy :).

A lot of online marketing academies or courses that are currently out there, are only focused on teaching a specific ‘traffic platform’ and only one piece of the puzzle.

But to pull off a funnel launch successfully, there is a whole lot more that goes into it. You need to examine and understand every single piece of the puzzle to put it together into one beautiful whole.

Think about it… how far are you going to be able to take a business in say five years from now if you only know Facebook Ads and nothing else? Particularly, when big businesses are going to have way more money available to acquire customers than you have?

You see where I’m going with this, right?

And it is now that we have to prepare for the ever-changing future of online marketing.

It is NOW that you want to reflect on your current strategy, look at all your numbers and see how you can expand on them going forward.

Should you feel like you need any help and/or would like to join a community of like-minded online entrepreneurs, be sure to check out the Academy.

I know you won’t regret it. The content inside is seriously ah-mazing as a few of our students can confirm…

Link to learn more + to add yourself to the waitlist AND receive a special $200 OFF (only for people that are on the waitlist!) is here: https://funnelproacademy.com/waitlist

Here’s to embracing the changes that are already upon us and creating creative marketing strategies that are going to help our businesses thrive further ;).

Let’s do this,

Cornelia Pauline

How to Create 1000 Pieces Of Content in 1 Day?

If you’ve ever wanted to become more productive in your online business, then you know that it can be time consuming and difficult to create a large quantity of valuable content.

Today I’m here to tell you that there is a secret to solve this problem. You can create one thousand pieces of content in only one day. It’s not only possible, it’s simple.

The Basics

First, you must be ready to plan your content carefully. This method is very data-driven, so it will take some research and planning on your part. But if you take the time to follow each of these steps, I promise you’ll have plenty of high-quality posts to share with your audience.

The Research Stage

The first thing you need to do is figure out the topics that do very well in your niche. What is ranking high on Google? You can figure this out by going to the Google Keyword Planner.

Another great tool to use is the Google Chrome Extension called ‘Keywords Everywhere‘. It’s actually one of my most favorite tools out there and not a lot of online business owners and entrepreneurs know about it. Whenever you search for content ideas on Google, you’ll immediately see a separate column to your right, with related things that people search for.

Next, what is being shared, liked, or commented on on social media? I love using BuzzSumo to learn more about trending topics on Social Media platforms.

Research your topic well and note what your competitors are doing. Creating one thousand pieces of content around a topic that won’t engage your target audience is just a waste of your time.

Once you’ve done your research, you should know what topics create the most engagement in your niche. Narrow down your findings to the most relevant topics. Find a topic that has the highest probability of ranking well on social media and write down the main idea of that topic.

The Planning Stage

Next, your best friend is going to be to create a bullet points list. I usually like to use a Google Drive Spreadsheet for that.

You’re going to want to break down the topic as much as you can. Beneath your main idea, jot down some bullet point ideas within that topic; aim for about fifteen. These will be the most important points in your overall content creation plan.

Within each of those fifteen bullet points, write down some ideas showing how you will explain each of those fifteen points. Now, you have 15×15 pieces of content or ideas!

Each of these points can become a short text post to share online with your audience on different platforms, like Twitter, Facebook or LinkedIn.

The Blog Post Phase

Now, you’re going to use these ideas that you’ve gathered to write a high-quality, long-form blog post such as this one. Make sure to use a lot of images and make it at least a thousand words. Then, you can share this piece on various social media platforms. Blog posts such as this one are perfect to share on your Facebook Page or Linkedin.

Once you’ve done that, go through the blog post and highlight high-impact sentences that can become tweets for Twitter. Next, paste those sentences on graphics to create Instagram posts. If you’re short on time, you can compile this information in a Google Spreadsheet and give it to your Virtual Assistant to organize everything.

This way and if you structured your blog post correctly, you can literally create hundreds of tweets or images from one piece of text!

The Guest Blogging Phase

It’s so simple to breathe new life into an old post. Offer to share it on another blog by putting a new spin on the topic. This way you can extend those same original bullet points into multiple blog posts that can be shared on even more platforms!

This strategy is also a great way to extend the visibility and reach of your brand and business.

The Video and Podcast Phase

Turn your blog post now into a long-form video as well as several short-form videos, diving deeper into specific sections of the blog post. You want to be posting all the videos to Youtube, Linkedin, Facebook and Instagram TV.

When that is done, you can cut and edit the ‘section videos’ even further into shorter videos, each highlighting those bullet points we discussed. Those shorter videos can be shared as well on Instagram, Instagram stories, Facebook, and more and can relate back to the blog post or, your Youtube channel.

If you want to be super strategic, ideally you want to have a Call-To-Action at the very end of each of those videos as well as the blog post ;).

Finally, you can even take the audio from those videos and create a podcast!

There are literally SO many ways to share one idea to your audience. This method will help to gain the most exposure with the least amount of work. One main idea can be used hundreds of different ways: articles, images, quotes, tweets, podcasts, videos, slideshows, PDFs, blog posts and the list goes on.

By taking the time to maximize your one content idea, you will be able to create a calendar full of content in only one day.

P.s. If you've found this blog post to be helpful thus far and want to learn more about how I use my Facebook content in particular to generate leads from that content WITHOUT paying for ads or being salesy and spammy, I've got a FREE PDF guide for you. You can download it here: https://connectforentrepreneurs.com/free-guide

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).

The Secrets Of The Netflix Sales Funnel

One of the best ways to figure out how to structure your online marketing campaign (regardless of if you’re just starting out or, if you are a multi-million dollar company already)…
Is to look at what some of the most successful companies are doing out there in terms of ‘funneling’ their visitors down and turning them into customers.
Another term for that would be, ‘funnel hacking’.
Ever wondered what ‘funnel hacking’ exactly looks like and how big companies are learning how to best structure their marketing campaigns?
Well, let me dive into the basics for you.
Let’s look at the sales funnel of one of my favorite companies out there at this time and analyze why what they do, works so well.
Hello, Netflix :).
I’m such a Netflix fan and not just because of their cool Netflix Originals such as Stranger Things but also, because I’ve been absolutely in awe at how they have consistently innovated their company so that now, they are pretty much without any real competition (and yes, I think Hulu still have to undergo some changes before they are on Netflix’s current level at the time of this article).
By the way, do you have any favorite Netflix TV shows or movies? If so, leave a comment down below ;).
Okay, let’s dive into it…

Netflix uses a 2-STEP process that invites potential leads to enter the sales funnel via a FREE 1-month trial offer.

© Netflix

Once the user clicks on the CALL TO ACTION button (CTA) for the free month trial, they’re ‘funneled down’ the funnel to the pricing page where different package information is provided. Not only that, they are also encouraged to sign up.
Check it out.

PACKAGE INFO:

© Netflix

CALL TO ACTION:

© Netflix

After selecting a paid plan, Netflix collects EMAIL ADDRESSES for the one-month trial offer participants so they can FOLLOW UP with those who decide to opt-out of the paid plans.

© Netflix

On the next screen, credit card information is collected. This means that everyone who enters the sales funnel and reaches this point technically becomes a PAYING CUSTOMER.
And guess what?
The only way to ‘escape payment’ is to cancel the monthly subscription before the 30 day free trial period ends.
Even then, with the email addresses they’ve collected, they can FOLLOW UP with those who exit the funnel, strategically bringing them back in through re-targeting ads as well as an optimized email sequence.

Why this works:

  • Netflix uses ONE single CTA BUTTON on its Opt-in page that’s placed front and top right for the user to see.
  • Entering the sales funnel through this CTA is basically the ONLY ACTION you can take on the whole page. Any guess work from potential consumers and future customers is taken out because they are only promoted to do 1 thing.
  • A means of follow-up communication is established in Step 2 of the funnel. As a result, there’s always a way to track AND converse with every single potential customer through email.
  • Anyone who makes it through the funnel to claim the FREE one-month trial offer has the potential to be a paying customer (since they are required to pre-select a monthly plan.)

Well, how many of you are using Netflix now?

If you are, you have been ‘funneled’ ;).

Liked this article? Be sure to download the PDF of the steps here if you'd like it and check out the FUNNEL PRO ACADEMY if you want to UP your online funnel game and become a PRO at digital marketing.

Go Crazy With Clickfunnels

Since you’ve asked ;)…

Why do I love and use the funnel building software, Clickfunnels?

(1) It has been the FIRST funnel building software I have ever used.

And I’m a loyal gal.

What else can I say for this point :)?

(2) Knock yourself out building huge funnel networks.

The software is very good at detailing the individual steps of a funnel and giving you lots of options.

Is it challenging for you to imagine and envision an entire funnel network?

Not to worry.

Clickfunnels has got your back in that way.

Note: If you're not sure how to build a funnel network or which type of funnel to use for your business, you might like this article: https://corneliapauline.com/2017/11/12/which-type-of-marketing-or-sales-funnel-is-right-for-my-business/

(3) Efficiency and ease of use.

Hate patching together 4 or 5 different softwares to get just 1 funnel to work?

Want to create your own affiliate program on top of it all to work with your funnel?

Ready to automate your funnel with an automated webinar?

Clickfunnels is taking care of all of this and more for you.

(4) Homework from the master

Russell Brunson is one of the biggest and widely known digital marketers of his generation.

He is also the founder of Clickfunnels as well as the author of the book, Dot Com Secrets

So guess one of the coolest perks of being a member of Clickfunnels?

You get homework assignments and additional knowledge form the founder straight to your inbox.

No other funnel building software I’ve experienced has the same level of service from its founder.

(5) It has a SICK affiliate program that Russell Brunson has created that has allowed me to build up a steady passive side income.

One of the the things I was able to do with my affiliate income was to completely PAY OFF my student loan.

That was a huge accomplishment for me and it’s such a great feeling to have ZERO student loans anymore :).

By the way, you can become an affiliate too simply by joining the Clickfunnels’ Affiliate Program, also known as the “What’s Your Dream Car Program.

Why is it called that way?

Because participants who have referred 100 people, get their car leasing paid for ;)!

Details here: https://whatsyourdreamcar.com

 

In conclusion, I decided a little over 3 years ago to go with Clickfunnels and use it for all of my funnel needs. Not only that, my team and I sell all of my online courses and other content this way.

I like the ease of it.

Sure, there have been tech hiccups along the way just like with any other software.

Heck, even my new Mac laptop decides to stop working once in a while lol.

But all in all, it’s a great tool that can help you achieve your goals.

 

Hope this helped!

P.s.: If you are using a different funnel building software, let me know in the comments which one you’re using and also, WHY you are using it ;).

 

A sales funnel and a podcaster – a match made in digital heaven.

The magical pairings of a podcaster using sales funnels to build her online business and put it on steroids.

As a podcaster, you give away free valuable content frequently AND entertain your audience along the way.

Not only that, you also build a TRIBE.

Now, a sales funnel gives that tribe of yours PURPOSE.

How so?

Because a sales funnel will help you to strategically capture and OWN that tribe’s information – or, in other words, get their emails.

As such, you build up that super important ‘list’ that any internet entrepreneurs needs to run a thriving digital business.

If someone likes your podcast’s rocking content, you want to have a way for them to connect with you even further.

They might even want to potentially buy something from you.

And if you have a strategy funnel in place, you can touch on all those connection points to really build up a sustainable business online.

to live a creative life, we must lose our fear of being wrong. (3)

Where does the sales funnel start for a podcaster?

Each podcast episode you record, publish and advertise on your social media platforms will be your main source of targeted traffic for your future sales funnel.

Not only that, it also fulfills another important purpose.

Any episode can serve as a ‘LEAD MAGNET’ for that sales funnel of yours.

This means that you are already creating INTEREST by sharing valuable content with your audience.

Next, you want to think of including a quick CTA (call to action) towards the end of the podcast in order to start turning that traffic into actual leads.

Leads will help you build up your email list as we’ve talked before.

Depending on the overall value ladder of your business, you want to be sure to revolve your CTA around that.

Make sure to include one at the end of each recorded podcast episode!

So, you could be saying something like this:

AND….thank you so much for listening to today’s episode/interview on XYZ.

If you liked the content that we shared in this episode, be sure to click on the link in the description section of the podcast where I’m going to share with you my FREE checklist on XYZ.

I’m only going to offer it for free to all my loyal XYZ show listeners for a limited time only, so be sure to grab it right now and stay tuned for tomorrow’s episode on XYZ.

Of course, this is just a draft but I think it gets the point across, doesn’t it ;)?

Your sales funnel WILL convert better if your audience has been introduced to you through your podcast. 

Your podcast is a huge PLUS.

Why?

Because you’ve already WARMED UP your audience to you.

Not only that.

If your content is awesome and spot on to what they are looking for, then you made them like and trust you.

Especially, if you show consistency with your podcasting (which is vital!).

Think about it.

People have already heard and listened to YOU.

They feel like they know you and will be more likely to buy from you later on than people who just see a random Facebook ad from someone they do not know.

Think of a sales funnel like a form of seduction. 

Yep, I said it.

You want to slowly ‘seduce your listener’ to the awesomeness that is you <3 and the products/services you have to offer.

Also, be sure to mention WHY and HOW your offerings can be important to your listener and what results he/she can expect from them.

People will always care about how this or that might help them get results.

Special sales funnel podcaster tips:

First of all, you want to have a website funnel set up.

A website will be like your business card for your audience.

Personally, my team and I loooove using the software Clickfunnels.

We specialize in Clickfunnels and it’s an AMAZING platform for podcasters to use.

Not only will you be able to set up a website for your audience,

But you can also ADD a NAVIGATION MENU at the top of the page.

This gives you the opportunity to AUTOMATE the process of having new people sign up for interviews, for example, IF your podcast revolves around interviewing experts.

Clickfunnels also lets you build a questionnaire so you can automatically pre-screen potential podcast interviewees.

This could look something like this:

sales funnels for podcasting

Next, you can add an opt-in or lead generation EMAIL SIGN UP to your website to capture your tribe’s email address once you sent them to your website through a CTA at the end of each episode.

Then, you might want to have an EMAIL FOLLOW UP SEQUENCE in place;

Almost like a newsletter OR a so-called SOAP OPERA SEQUENCE to keep your traffic/your list engaged with you and your business.

Further ideas for that?

Send them UPDATES whenever you upload a new episode.

Have a PAID PRODUCT OFFER? Tell them about it.

Doing a big course launch, ask them for their feedback, etc.

Finally, you might want to type up every one of your podcasts and make it into a BLOG. 

One time content creation-double the effect.

Always keep in mind that if you can’t re-purpose your episode’s content, then it’s lost the majority of its value.

How can I learn more about sales funnels?

My business partners and I run FUNNEL PRO ACADEMY.

Our mission is to help aspiring and existing digital entrepreneurs break the 6-figure mark in their business!

I am super excited about this and for anyone that is interested and is looking for more information, they can go here: www.funnelproacademy.com,

OR join our fun Facebook community for more free awesome content on everything sales funnel related: www.socialmediafunnelhacks.com

Wait! There’s a Bonus!

My team and I at Funnel Pro Academy actually share a PODCAST FUNNEL with our students and we would love to extend this free gift with you too.
Everyone interested in fast-tracking their ‘podcast funnel success’ can get the complete FREE funnel template here:

https://app.clickfunnels.com/funnels/3558659/share/jmnp25fqbz6s1n60

Note: You can either be an existing Clickfunnels user or new to the platform to get this complete template ;).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

Digital Sense and Sensibility – All About Digital Customer Relationships

How to form juicy long-lasting social media customer relationships, and deal with a few messy ones along the way?

Imagine sitting at a poker table and not being able to know how to play poker.

You would end up loosing a lot of money, wouldn’t you?

The same goes for when you are a digital business owner, but you do not know how to build up, deal with and nourish social media customer relationships.

Things have changed.

Let’s face it.
The first thing to realize is that when you now start a business, you are not going to deal with your customers only on a physical basis.
You are dealing for the most part with computers, via email or through your social media accounts on Facebook, Linkedin, Twitter,…you name it.

According to a recent UPWORK article, “Depending on your specific industry, if your company does business in the U.S., it’s likely that between 70 and 90 percent of your customers are on social media.”
Again, that’s 70-90 percent!

The chance that you have to learn how to play poker is pretty high up there.

The plus side: you can reach thousands and thousands more customers at the same time.
The down-side: you will connect with the majority of your clients through social media.

And the biggest social media platform out there right now?

Facebook.

The word that should also jump out is ‘CONNECTING’, because how do you connect with a person you cannot see, experience, hear or feel?

Here are my five tips that will help you to turn your social customers into loyal fans of your digital community.

1) Be empathetic.

Peggy Uhle was boarding a Southwest flight when one of the flight attendants told her that she needed to get off the plane. Peggy was beyond taken aback by this turn of events.

Once at the gate again, the airline employees told her to call her husband. It turns out that her husband had called Southwest because their 24-year-old son had been in an accident and was now in a coma.

Though before Peggy could make her next decision, Southwest had rerouted her flight, so she was able to get to her son via fastest route.

The company went even above and beyond to pack her lunch for when she got there and rerouted her luggage at no additional cost.

Finally, Southwest called Peggy a few days later to see how she and her family was doing.

Ladies and gents, this is empathetic customer service at its finest. Needless to say, this incident blew up on social media and has turned Southwest customers even more into loyal fans than they already were with this great company to begin with.

Whenever you interact with any social customer on social media, always keep in mind that there is a human being sitting on the other end of the net. Regardless if you can see them or not, you want to practice empathy.

According to ‘Psychology Today,’ empathy is defined as, “[…] the experience of understanding another person’s condition from their perspective. You place yourself in their shoes and feel what they are feeling.

You have to be able to anticipate what it is that your customer is hoping to experience from doing business with you.
What is it that they want versus, what is it that they need (this will be the value part you add on to later to provide an awesome customer experience).

Do you really understand the customers request or are you reading something into it that you shouldn’t?
One of the most important things for us entrepreneurs to do is to add value to a person’s life through our products, skills or services.

How can we best do that?
How can we best figure out what a person needs or wants?

Through empathy, ladies and gents.

Should you in any case struggle with that, I would suggest you check out the book ‘Emotional Intelligence: Why It Can Matter More Than IQ‘ by Daniel Goleman. I had to read this book in one of my psychology classes while still at university, and it was one of the best ones I have ever read on why it is so important to understand people.

2) Know that every written word potentially can have a double meaning and can also be interpreted in many different ways.

The difference between the right word and the nearly right word is the same as the difference between lighting and the lighting bug.
~ Mark Twain

I can not recount the countless of social media messages and emails that I have received, and or sent; that could have been interpreted either-or.

You probably have plenty of experiences like this yourself.

Even if you are crystal clear with what you are typing into that Facebook status update, or respond email field on your computer, you never know how the other person is interpreting your message.

Most of the time, people react to any conversation based on how they feel that day.

Are they having a good or bad day?

Well, you don’t know that since you can not go through the computer and look at the person.

However, knowing that as a business owner means that you always have to be careful about the possibility that your message – and intent of it – can be misinterpreted.

In the book ‘The Book on Writing Well‘, Paula LaRocque has an entire chapter on how to use the right words. If you are having troubles with this step, I would suggest you check it out.

3) Don’t be too shy to use emoticons.

Even you, Mr. Male entrepreneur ;)!

Though at the same time, be careful!
You do not want to overuse them either as this could potentially make you and your business look somewhat childish and well…weird.
The right use of the right kind of emoticons has increased the social media customer relationship for my brand by a tenfold.

The wink { 😉 }, as well as the standard smiley face { 🙂 }, has assisted me in establishing more outgoing connections with my clients on social media networks.
Customers want to feel reassured, and they want to feel relaxed about having a hint of what kind of person you are.

You have to give your clients and customers the feeling that they can talk to you about any possible concern that they might have before they go through with the purchase.

This way, you can be sure to set the proper customer expectation so that your social customer is assured to get exactly what he or she is looking for.


Tip: Always take your deeper conversations with a potential customer off of the main social media grid. You do not want other customers to get involved in a private conversation. Instead, you want to get to know that one social consumer as a person, a human being that is.

4) Mirror your social customers’ style of writing and language.

It is surprising to me that many entrepreneurs don’t think about this when I talk to them about their social media customer relationships.

In any customer interaction, what is the most important thing? It is to buildup that connection that we already talked about.

How do you do that the fastest?

You mirror the writing style, use of language and voice of your potential customer/client.

Are they writing in short sentences? Don’t respond to their messages or emails with essays.

Are they writing long and explicit messages? Be sure to include a lot of details in your response as well.

It is absolutely important that you do this because you are automatically increasing the, ‘Know-Like-And-Trust’ Factor of your potential customer/client.

5) Be patient.

Too often, business owners are trying to sell to their prospective clients and customers.

With this, they are ruining their sale.

How come?

Well think about it?

You would not necessarily go up to a woman or a man that you find attractive and that want to date and immediately ask her/him to marry you, correct?

There is process in any type of relationship building.

You have to woo your potential customer and client and not kick their door in.

Be elegant about it.

Be likable.

Be patient.

On average, it takes at least about 8 touch points and connections before a potential client and customer is even considering buying from you.

There is NEVER any shortcut in trying to push the sale onto a cold contact.

 

I hope this helped.

The one takeaway that I hope you are getting from this article as well is to have fun with it.

Put yourself in the shoes of the person sitting on the other end of the receiving connection.

There is a real person sitting there (well, hopefully at least lol).

Treat them as such and you will be rewarded plenty.

Let’s do this!

 

P.s.: If you feel like you could use more training on this type of online sales process, especially for organic Facebook marketing, I’d recommend checking out my FREE PDF GUIDE on Facebook Networking For Entrepreneurs.

Download link right here: https://connectforentrepreneurs.com/hello12352354

Which TYPE of marketing or sales funnel is right for my business?

The great thing about sales funnels is that every business needs leads and/or sales so they can be of help to every business.

It’s just a matter of finding the right strategy and implementing it…

As we all very well know already at this point, there are several types of funnels you can use to potentially send a prospect on a discovery and ultimately sales journey of your brand/business.

Some of these types of funnels are:

+ Webinar sales funnel (can be live or automated or a combination of both)

+ Tripwire (= low cost offering) funnel

+ Free + Shipping funnel

+ Traditional sales funnel with an up-sell and/or down-sell

+ Opt in funnel

+ Client acquisition funnel

+ High ticket sales funnel

+ Etc.

These are only a few examples of types of funnels you can use in your own business to get the desired result.

Which brings me to the first thing you want to make sure to get clear on before even thinking of a ‘type of funnel’:

(1) WHAT is your primary objective? 

WHAT do you hope to achieve with this funnel?

WHY do you want to even generate leads?

Is it…

Sell an online course?

Grow an email list?

Get prospects on a phone call?

Fill up a live event?

Etc.

Now, once you get clear on this goal, you essentially start REVERSE-ENGINEERING.

(2) WHAT are you selling?

a) Digital product?

i) Consider the following strategies:

Tripwire (low cost products)

Webinar (high cost products)

Opt-in funnel (as an intro funnel for both low and high cost)

b) Physical product?

i) Consider the following strategies:

Free + Shipping (low cost products)

Tripwire funnel (high cost products with a low cost intro offer)

Optin funnel (as an intro for both low and high cost)

c) Services

i) Consider the following strategies:

Client acquisition funnel

Irresistible Offer funnel (Optin funnel – good for brick and mortar)

Webinar funnel

The next step is to get clear on exactly what it is that we want to sell.

If you are struggling with this, than this means essentially that you have to do more market research to validate your product or sales idea.

If you’ve done enough of it, you’ll know without a shred of doubt.

(3) WHO are you selling – whatever it is you are selling – to? WHAT medium can you use to best sell it to them?

Target market, ideal customer/client,…you want to be clear about those things.

Also, where are they hanging out at?

What form of medium do they seem to prefer?

I.e.: If you are a copywriter and want to get more copywriting clients, they want to most likely see more of your writing craft.

As a result, having a video bait element might defeat the purpose.

I.e.: If you are a coach, you want to show your prospects your persona and what you’re all about – hence, a video bait/freebie might be a perfect fit.

(4) HOW much does your product cost (if anything)?

I.e.: Is it a low cost product, you might want to be using a tripwire sales funnel because a webinar would be too much work in essence and not worth investing your time in.

Are you selling a high ticket item (like a course for $997 or more), you probably want to be using a live webinar funnel to make sure you get those conversions you want to get.

(5) Do you plan on closing sales on the phone?

Now you want to make sure to add a ‘client intake form’ to your client acquisition funnel in order to get the phone number and all the other information you potentially need from your prospect in order to call them.

(6) Do you have CONTENT ready you can use as a freebie/bait element?

If so, start out with an OPT IN PAGE and go from there.

(7) Analyze and see what it is that your competitors are doing.

One of the fastest way to build a funnel that converts is learn from what it is your competitors are already doing.

Not copy!

But learn from the flow of their funnel that they are using and put your own spin on it.

There might be a reason why they use a certain type of funnel with their target market and if you are in the same industry and have a similar or even the same target market, you want to use the SAME TYPE of funnel.

Finally – please remember – you do not know what you do not know.

When it comes to the funnel world, the best thing you can do is to:

[A] Do your research.

[B] Implement fast.

[C] Analyze the numbers and data.

[D] Pivot if necessary.

[E] Test again until you find a winner.

[F] Optimize and scale.

If you’re about to create (or have been creating) a funnel for yourself but still aren’t sure yet if you chose the correct ‘type’ and want continuous guided mentorship while becoming part of an awesome community, be sure to check out Funnel PRO Academy (https://funnelproacademy.com/welcome-2017).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/11/25/10-golden-rules-creating-ridiculously-good-content-online/

The truth about what it really takes to succeed online.

People talk more and more about how easy it is to use Clickfunnels or any other funnel building software for that matter.

This might be true.

Everyone can honestly learn to use the software in a matter of a few days or a couple of months.

Anyone can throw together a landing page and try and sell a product online.

There’s no secret sauce to it, no special technology skill that only a very few among us possess.

In fact, I’m telling you – as a clickfunnels software user myself – everyone of you can learn it.

Now, where’s the catch you might think?

to live a creative life, we must lose our fear of being wrong. (2)

Why are there so many people already using Clickfunnels, Leadpages, Kajabi and Infusionsoft and haven’t gotten to the point yet where they make a few thousands dollars each day every day through their respective funnels?

The simple answer.

Conversions.

The more complex answer.

A lack of traffic.

Both combined?

A lack of traffic and knowledge on how to craft a compelling offer;

Tell that offer’s story through ads and other marketing channels in order to drive traffic to your funnel,

AND having either the social influence,

OR the knowledge on how to exactly optimize that funnel of yours,

Your funnel will contribute exactly ZERO to your income generating online power machine.

 

That’s the truth even though it might be hard to swallow for some of you.

Now, what do you need in order to make not only a Clickfunnels‘ funnels but also any other sales funnel successful?

I’m going to spill the beans for you now.

The secret sauce of all internet businesses.

Are you ready?

You need an audience.

A tribe.

People who actually know who you are, like and – most importantly – TRUST you.

How do you gain someone’s trust online?

After all, they can not hear, see or feel you?

You’ll have to do it by sharing your opinions, what you stand for, your hard-earned knowledge and any other value you can think of.

And then, guess what?

You’ll have to do it over and over and over again.

The kind of people who build funnels inside Clickfunnels and are automatically successfully, generating hundreds if not thousands every single day from their funnel, are people who either had a ridiculously high amount of advertising/marketing budget to use for this OR,

That already put in the months and years of work in building up their tribe.

This audience – your tribe – can be found anywhere. Whatever platform feels more natural to you. Instagram, Twitter, through a Facebook group or an actual email list.

So, in conclusion, don’t focus just on the funnel.

Don’t think that if you get this super cool brand new – truly awesome at that – software Clickfunnels and throw together a funnel, you’re going to make millions.

Know, that everything good in life takes time. 

Creating, strategizing and building a super successful high-converting sales funnel of any kind in any niche or industry, takes time – depending on how low or high up you are in the digital marketing popularity scale.

For any business you need customers to make it an actual business.

Customers that are willing to buy whatever you have to offer.

A sales funnel at that, or a landing page, are no different.

The steps you need to build a funnel that converts?

As a digital marketer and online business owner, I continue to get asked the following question.

So, I thought it would be time to put together a little article on the subject matter at hand.

Without further ado, here’s a quick summary of the steps:

  1. You need the right funnel strategy.
  2. You need to invest time into learning how to actually use a funnel building software.
  3. You need to direct sufficient traffic to your funnel.
  4. You need a bullet-proof follow up strategy as to not leave sales on the table.

In regards to (1), how to come up with a good strategy?

a) Where are you at in your business right now and WHY do you want to create a funnel?

b) What is your CORE PRODUCT that you would like to offer?

c) Now, look at your market/industry and analyze your competitors. A great resource for me always proves to be Google as well as Similarweb.com – Digital World Market Intelligence Platform

d) Create a Customer Avatar and then, be sure to find out exactly if that Customer Avatar is your correct ‘ideal client’ by ASKING your Ideal Client (in like forums, Facebook groups or wherever else they hang out at) the right questions.

These questions depend on your CORE PRODUCT but can look something like this:

  • What’s your biggest problem when it comes to {fill in your industry}?
  • How would it feel like exactly if this problem would be gone?
  • Why do you do what you do? Why are you in business? Why are you trying to achieve XYZ?
  • How does your business look like within the next 3 months/6 months/1 year/3 years?
  • What are your biggest goals?
  • Etc.

e) Next, be sure to understand and pin-point the EXACT PAIN POINT your ideal client or customer is having and create a seductive BAIT for them in the form of a free offering.

d) Map out your funnel, decide on a funnel type that best fits your offer and get clear on your business’s overall value ladder.

In regards to (2):

There are many tools available. My team and I love and specialize in Clickfunnels.

Just in case you don’t know what Clickfunnels is yet, check out a free video about this cool funnel building software here: www.clickfunnels.com

In regards to (3):

a) Do you have an existing email list?

If your email list is under 1,000 and you don’t write your list regularly, focus on building up that list of yours! That should be one of your major focuses.

b) What’s your social media following like? Poor or rather strong?

→ If it is poor and you do not want to be active on social media (even though I can’t quite understand why), you gotta focus on PAID ADVERTISING.

→ If it is great (we are talking here of tens of thousands of ACTIVE followers), then you can wait on PAID ADVERTISING like FB ads and focus on ‘testing’ your funnel first with organic traffic.

Once optimized, you can then move on to scaling your converting funnel with PAID ADVERTISING.

In regards to (4):

a) This goes back to Point (1) when I mentioned the so-called ‘VALUE LADDER’.

If you’re clear on your value ladder and you’re investing all your time building up your email list, increasing your social media following and/or spending money on paid advertising, then you want to be sure to utilize income from the time you invested in these actions for years to come.

Right?

How do you do this?

You have to have future products in mind you want to sell to buyers who already bought from you.

Not only that, you want to have a ‘follow-up’ sequence in place.

b) You can also add people who didn’t buy from you or who did buy from you to a Facebook group and further nurture that blossoming tribe of yours.

Why would you want to do that?

To get people to further like and trust you.

If you earn people’s trust online and you provide great value through ALL your products and service offerings, you will have buyers, and even more important – fans for a lifetime.

As I mentioned at the beginning of this article, this is just a summary of the steps.

If you need help with any of this or would love to further dive deeper into a particular subject matter or learn all of it and become a PRO, I’d recommend checking out the Funnel PRO Academy.

Here is the site: www.funnelproacademy.com

Hope this article was helpful!

If you want to learn more about a particular section of this process, be sure to leave a comment in the comment section down below to let me know ;).