How To Start A Podcast In 10 Simple Steps?

This article will help you move from a state of confusion regarding what you need to actually start a podcast to a state of clarity. It’s full of actionable tips and advice, focused towards the essentials so you can have your own podcast in no time!

Podcasts have been all the rave now for the last few years.

Entrepreneur Magazine already wrote about it back in 2016 on how podcasts can prove to be an amazing marketing tool and add on to the content strategy of ANY business.

I’m a big Podcast nerd myself and listen to several ones religiously.

A few months ago, I’ve decided to start my own podcast – the BoldVoices Podcast . The show’s focus is on inspiring you to own your voice in life plus business. And, to provide you with actionable steps on how to do so.

Now, ever since starting and launching my podcast it has been soaring up the ranks on iTunes. I’ve gotten question after question from fellow business owners on the practicalities of ‘starting your own podcast’.

So, this article is all about that and is filled with actionable steps!

Not only that, I’ve actually also recorded an Instagram IGTV (instagram video) on this a little while ago. If you’d like to check out the video in addition to this post, you can do that here:

After getting several requests and follow up questions, I decided to put the 10 steps into a blog post as well, plus answer any and all additional questions I got.

So, without further ado, here they are:

Step 1 = Decide on a name & a niche.

First things first. What do you want to podcast about? What’s going to be the center theme of your podcast?

Also, in which category does this theme fit when you go research podcast categories?

Then, you want to make sure to have a name in mind. At the beginning, it’s great to have a strong name around the theme of your podcast or even super clearly what your podcast is about. You can always change the name later on if you feel the need to do so.

Which brings me to a question I get asked a lot if you should title the podcast with your own name, aka ‘The fill-in-the-blank show’?

The short answer to that is that if you already have a loyal following of a fairly good size (we’re talking tens of thousands of followers), I say go for it.

But if you’re just starting out to brand yourself – or, you are planning to focus the ‘brand of the podcast’ on something other than your own name, you want to probably go with a more generic name.

In the end, it’s totally your call but don’t get stuck on this step, okay? We’ve got nine more to go :).

Step 2 = Get the correct mic 🎙

Podcasting is all about that audio. I mean, heck, it’s an audio only consumption medium.

As such, the main thing you want to focus on is recording a good quality episode from the get go. There’s not much an audio engineer can do with a poorly recorded file.

Unless your podcast is titled something with ‘Life Advice From My Car’ (by the way, this is a horrible title – don’t take it lol!), you want to have good audio.

Think about it! If you listen to a podcast or even an audio book with all sorts of background noise, you’re probably going to get a headache soon because you need to concentrate more to listen to the content.

Make it easy for your listener. Get a great microphone!

My favorite, budget-friendly microphone – and that I use to record my own podcast – is this one:

Step 3 = Record content

Yep, now you want to get down and start recording those words that have been vibrating inside your chest for months!

It’s super exciting once you get to this step.

I recommend you simply block out a morning or afternoon of about three hours on your calendar, grab some ice water and a coffee or tea and start recording.

It’s great to have about 3-5 episodes finished and under your belt before you launch your podcast so that you can schedule the release of them out for a few weeks.

This, in turn, gives you time to plan your next, surely awesome, episodes.

Step 4 = Use headphones for interviews 🎧

Podcast interview

I’ve made that mistake during my first interview but neither me or my guest used headphones. What happened is that you were able to hear an echoing sound on the recording after. No good, my friend.

So, from now on, I’ve added a little note in my Podcasting Calendar for guests to be prepared to have headphones ready for an interview and to use them.

Whichever headphones you’re most comfortable with, will do.

It also is a great way to totally focus on the recording and not get distracted by outside noises coming from, for example, your snoring dog Amy.

Step 5 = Do the editing of your episodes (or hire a freelancer to help you with it)

Personally and due to time reasons since I run my marketing agency, FunnelGal, full time, I outsource the editing of my podcast episodes to a super talented freelancer who works on Fiverr.

For those of you interested in outsourcing, the prices can vary a LOT.

However and if you’re just starting out and your podcast is still on the way to becoming a chart dropping badass, the average price you want to pay for is about $60 per 60 minute of episode editing.

So, in short, if you’re recording an interview and it’s 60 minutes long, you are looking at paying your audio engineer/ podcast editor about $60 to get the finished file back.

If you’re planning on releasing at least 1 new episode per week (which is recommended!), you’re looking at an investment of $240 to outsource this new marketing stream.

Podcast editing

If you are more into DYI-ing it and you’ve got some free time at your hands, Camtasia is the most popular software out there to edit your podcast recordings.

Step 6 = Choose podcast intro/outro + music

If you’re listening to a lot of podcasts like myself, you love when a podcast has a great short intro and outro.

Ideally, you want the intro to set the tone of the overall podcast and what’s about to come. It should give the listener a vibe of your podcast.

The outro is a great way to ask your listeners to maybe share this episode on social media if they enjoyed it or, to ask them what their main takeaway was, etc.

The outro can also serve as a way to funnel your podcast listeners further into a funnel and turn them into your email list subscribers if you offer a special towards the end.

There are many ideas to play with. So, have fun with it!

Oh and in regards to where to find cool music to add to your podcast intro, I personally love finding tracks on AudioJungle.

Step 7 = Pick podcast hosting service

There are quite a few podcast hosting services out there. They all work the same, essentially.

Picking a hosting service should be probably the fastest of all these steps.

To make things easy for you, the most popular one and the one I use is LibSyn (also known as Liberated Syndication).

To register your podcast, simply click here and pick a plan (note: it’s super affordable and starts at $5/month): https://signup.libsyn.com/

After you registered, don’t forget to upload your first 2-3 finished episodes you recorded prior, remember? Awesome.

Step 8 = Register podcast on iTunes connect

You’re almost there! You can almost launch *yay*!

Now, we want to go ahead and register your podcast on iTunes. Your podcast needs to be submitted and approved first by iTunes before it’s actually live and downloadable.

To do so, simply click on the following link. It will take you there directly.

https://itunesconnect.apple.com/login?module=PodcastsConnect&hostname=podcastsconnect.apple.com&targetUrl=%2Fmy-podcasts%2Fnew-feed&authResult=FAILED

Step 9 = Also, register on Stitcher, Spotify, Googleplay, Tunein

It’s the same when it comes to your content marketing as for your financial investments… the key word here is: DIVERSIFICATION.

After all and depending on where you are located at, there’s probably an influx of people using Apple products (and iTunes) or not.

You want to essentially cover all your bases and make sure to register your podcast on as many, different channels as possible.

The coolest thing?

Whenever you upload an episode to LibSyn (your new hosting service), it will actually send out a bat signal and publish the uploaded episode once you click ‘LIVE’ on all previously chosen channels.

That way you don’t have to go to every broadcasting platform but your host will do the work for you. Pretty sweet deal, right?

Step 10 = Once approved, promote your new podcast to your email list and on social media.

Your podcast is only as valuable as it has people actually listening to it. The more peeps from your ideal audience are downloading and listening to your Podcast, the better!

How do you get the word out there that you’ve got a podcast that is going live on XYZ date?

Simple. You actually tell people about it :).

Yep, you read that right.

Now is no time to be shy. Let people in on the progress of you thinking about starting a podcast to actually launching it and episodes you’re currently recording, etc.

Pull back the curtains! And post updates all over on your active social media channels as well as send out emails to your list.

Et voila! You’re going to have your first few loyal listeners soon :).

Finally and if you’re interested in learning more about how to market your podcast so that it can rank higher in the charts, check out this related article:

Oh and be sure to share this article if you’ve found it helpful <3.

Let’s do this!

How to find & attract the type of client you’d like to work with?

If you’re a new business owner or a seasoned one, the one question that you keep asking yourself revolves around your ‘ideal client’ or, more particularly:

“How to identify and attract the type of client I want to work with?”

In other words, “what’s the ideal client for my business?”

If you’ve been subscribed to my blog for a while now or you follow me on social media, you know I’m a big fan of the saying:

This rings no more true then when determining and deciding what clients to work with!

At this point and if you’re still fairly fresh in your business, you might be secretly asking, “But why? Why is it really so important?”

I want to make sure to answer this because if you understand this right now, your future business will thank you a thousand fold later on ;).

Working with the right or ideal client can make the work or service you do for them not feel like actual work. Truly! You’re going to love getting up in the morning because you so enjoy working with them and their cause!

Imagine you’ve just quit your 9-5 a couple of months ago… you just managed to sign on a few clients and you couldn’t be more proud.

But a majority of them will soon turn out to be the ‘wrong clients’ for you.

A few more weeks or couple of months into your business, you’re going to find asking yourself WHY YOU EVEN QUIT YOUR 9-5 IN THE FIRST PLACE!

You’re going to feel nervous, tired, anxious hopping on a call with these clients, uncomfortable actually doing the work for them, etc.

I’ve honestly experienced and seen it all.

That’s why I’m so passionate about this topic!

Because I’ve seen a lot of budding entrepreneurs and small business owners, actually shut down their business and go back to a regular job!

And all, because they didn’t receive any help and couldn’t figure out how to:

[A] Identify and attract the right type of client to work with.

And…

[B] Charge the right pricing for their services and not down-sell themselves, even as they’re just starting out.

{The latter I’m going to be dedicating another in-depth blog post on soon, so be sure to SUBSCRIBE to this blog to get notified when that is ;).}

So, let’s focus on [A] so that your business dreams you’ve harbored during your regular job (or while still in college), actually do come true <3. Ready?!

STEP #1: IDENTIFY YOUR OWN PERSONALITY TYPE. Or, who are you?

This may seem counterintuitive at first but a big portion of figuring out who you want to work with has to do with understanding who you are.

You didn’t expect that, did ya?

So, I want you to pick up your journal right now and answer the following questions:

  1. Am I the kind of person that cares about the cause of a business and/or brand? Or, do I care more about the usability of the product?
  2. Do I love talking to people on the phone, do video conferences, etc.? Or, do I prefer to communicate with people in business through email and in writing in general?
  3. What’s my personality type? Once I know this, I know which other personality types and characters I match well and which ones to avoid.
    1. A great way to determine your personality type has been the 16Personalities test. It only takes 12 minutes to complete and the results are astounding.
  4. Do I want to work with experienced, high-end clients and close projects of $15,000 and up? Or, do I feel more comfortable working with beginning business owners and charge $1,000 for my average service?

This list of questions could go on and on.

Typically and once you start journaling, you’re going to find yourself writing away and coming up with one point after the next.

Once you are done, step away and look at it.

I betcha a certain type of persona that you want to work with has already started creating itself in your mind.

STEP #2: WHY DID YOU GET INTO BUSINESS IN THE FIRST PLACE?

Often times when we’re in the grind and the hustle and bustle of daily business activities, it’s easy to forget why we got into business in the first place.

Remind yourself right now…

+ What the number one reason was?

+ What was the moment that sparked that fire inside your chest to start your business?

+ Why did you want to do your particular business? There’s a thousand and more other things you could have done. Why did you choose this? And if you haven’t started your business yet, why do you want to be doing XYZ?

STEP #3: WHAT MISSION DO YOU WANT TO ACCOMPLISH WITH YOUR BUSINESS?

Have you ever heard that each great business has also a great mission?

If you haven’t taken the time to craft out a mission statement for your new business yet, now is the time!

What are some causes that you care about? Are there causes that you and your ideal client have in common?

Look at the clients you’ve already worked with in the past or, are working with right now. What aspects of their business do you enjoy growing the most?

Why do you want to be thinking about all that?

Because people do business with people and brands they trust.

Crafting out your mission statement and being vocal about it on your social media, creates trust in your ideal clients that you and only you are the right person for them to work with!

STEP #4: ANALYZE YOUR INDUSTRY & YOUR OWN DATA

https://www.sethgodin.com/

When it comes to any and all industries, there are particular client and customer types already pre-created.

In case you’re completely innovating your industry, you might want to create a new ‘client or customer persona’.

But for most of us, identifying your own ideal client has a lot to do with researching your industry in addition to getting clear on your own business and yourself.

Now, how do you do this?

There are a few ways to go about your research.

According to TopDogSocialMedia, here is a way to do it:

If you are B2B, try Googling the companies and organizations you would love to work with. Read the bios of their senior decision makers to learn more about them. You can gain additional information on these people (and others similar to them) on LinkedIn and Twitter.
If you are B2C, imagine each type of ideal client. For example, perhaps you are you looking for busy soccer moms or millennials who commute to work. Create a clear picture in your mind of who each of these people are.
Now construct a list of possible labels for each of your top ten clients.
What label will each most strongly identify with? Make note of the commonalities and differences.
Use these labels to create a clear picture of who your ideal clients are and how they see and represent themselves to the world.

https://topdogsocialmedia.com/get-marketing-attract-ideal-clients/

Next, if you already have a website for your business, be sure to integrate it with a Facebook Pixel!

I can not stress how important it is because while you’re getting clear on other things and keep sending traffic to your site, the Facebook Pixel will do a lot of the work for you in terms of creating an audience profile.

Oh and the same goes for Google Analytics! Don’t shy away from it.

Successful business owners look at and continue to learn from their numbers – in all areas of business. But you need to put your business in the best position possible to make those calls.

Additionally and if you have enough data, you can use sites like www.semrush.com to see where your traffic comes from.

This, in turn, can help you identify on which platforms your audience hangs out at the most which we talk more about in the up-coming Step 6.

STEP #5: KNOW YOUR IDEAL CLIENT LIKE THE BACK OF YOUR HAND

If you are reading this right now and your business ain’t flowing yet, it is probably because you spent more time asking yourself things like:

“How can I get more sales?”

“How can I sign another client to cover my fix costs this month?”

“Why is nobody buying from me?”

“Why am I not closing during sales calls?”

Etc.

All of these questions asked at the right time are valid questions.

Though, most of the time, the root to the solution of these questions is in determining the ideal client for your business!

You see, once you went through all of the previous steps, you’re going to elevate your language and how you show up when talking to him/her – if on social media or on the phone!

Your ideal client has a very particular way of speaking and thinking about things and particularly the NUMBER ONE PAIN POINT your business can help him/her solve the most!

This is very important to understand.

Most entrepreneurs and businesses fail to attract their ideal client because of the language they use in their branding AND marketing.

How can you change that?

(a) Identify 3 big competitors in your market.

(b) Go on their social media profiles (particularly Instagram, Blogs & Youtube), join their Facebook Groups, etc. for the SOLE PURPOSE to read through all of the COMMENTS they’ve been getting.

(c) Create a Google Spread Sheet & jot down all of the follow-up questions their followers have been asking them.

(d) Notice a pattern that is going to come up of particular questions and pain points.

(e) Decide on 3 pain points off all the questions you’ve collected.

(f) Test those 3 pain points with your own audience by publishing content.

(e) Identify the NUMBER ONE pain point AND messaging that your audience seems to relate to the most.

(f) Et voila! You’ve nailed your messaging.

If you follow these steps and you do this at least once per quarter, you can be sure that your business is growing exponentially and fast ;).

STEP #6: MEET YOUR IDEAL CLIENTS WHERE THEY HANG

Are your clients the type of people who spend a whole Saturday hanging out at Ikea or, do they prefer to go shopping at Hermes on Rodeo Drive?

Maybe they prefer to check out .. on Melrose Avenue or, they simply like to shop online?

Do you see where I’m going with this?

You HAVE TO take your time and find out where your ideal clients hang out at the most.

This will depend who you target in terms of age range, gender, industry, etc.

But most of the time, your ideal clients congregate on at least one of the social media channels.

STEP #7: BRAND YOURSELF LIKE THE CHAMP THAT YOU ARE

Now, it’s all about now playing it shy but showing the world and your ideal clients how awesome you are!

Mackwebsolutions has summed the core process for awesome branding up with this cool infographics:

Another component of great branding is to have a consistent content strategy in place.

In case you’d like to learn more about this component of effectively attracting your ideal clients through your content, check out this related article on the blog:

Now, it’s time to market yourself because you’re ready!

I hope you found this article helpful.

Be sure to spread the love and share it it if it has helped you! Or, screenshot parts of it and post it on your Instagram Story & tag me @corneliapauline <3.

Also, if you know your clients mostly hang out on Facebook and in Facebook Groups in particular, check out my FREE guide on,

“How to attract 10 new clients each month on Facebook without paying a dime for ads!”

It’s pretty neat with lots more details and tricks.

Plus, I’d recommend you check out the course details that are going to pop up after you opt in to one of my signature programs – Facebook Famous ;).

It’s been a game changer for many service-based entrepreneurs, network marketers and coaches who have scaled to $10,000/month with my Facebook Famous branding & selling strategies.

Let’s do this!

6 Best Digital Marketing Tools To Grow Your Business Online In 2019 – FAST & INTENTIONAL!

This content may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.

It was not easy to narrow it down to 6 but if I had to pick, these are the absolute top 6 ones that I would choose and that my business couldn’t run without at the moment ;).

Let’s dive straight into it. Here’s my software list:

(1) Clickfunnels = #1 Landing Page Builder for 2019

  • Why Clickfunnels? My team and I have helped our clients create multiple 5 and 6-figure funnels by using CF (+ we are using it for our own funnels as well). Without a landing page or simple email opt in page, you’ve got no business online, you’ve got a hobby. To truly start creating a profitable business, you need to focus on building up your email list. Your money is in your list.
    • Clickfunnels makes it super easy to not only build up an email list but profit from it through a variety of funnels you can create with it. Not only that, I trust in the founders Russell Brunson and Todd Dickerson. I haven’t seen anyone innovate this fast when it comes to a landing page software like these two and their team.
  • Key growth benefits:
    1. Landing page builder for generating email leads & selling your products online (both physical and digital).
    2. You can create long-form sales letters, short-form video sales pages, eCommerce product pages, Webinar presentations, etc.
    3. Also, built affiliate presell pages.
    4. Helpful pre-created & designed templates that will help with engagement and conversions.
    5. Mobile- and tablet-optimization functionality of all pages.
    6. Integrated shopping cart builder.
    7. Integrated affiliate program.
    8. Integrated full on email marketing software.
    9. It’s results-oriented. They want you to make money vs just build pretty pages and put them on the web.
    10. And much, much more.
Side note: If you’d like to read a more detailed review of my experience of using Clickfunnels these past 5 years, you can do so here: https://corneliapauline.com/2017/12/08/go-crazy-clickfunnels/

(2) SEMRush. = For supercharging the virality of your content to increase traffic and revenue

  • Why SEMRush? It’s not enough to just create content for the sake of creating content. To experience real, measurable momentum when it comes to your content marketing – you need to understand and look at the numbers. A business owner always knows his numbers.
  • Key growth benefits:
    1. “It’s not just an SEO tool.”
    2. Uncover your competitors’ organic search, paid, content, PR, and social media strategies
    3. Find new keyword opportunities for your blog or target your competitor’s most successful keywords.
    4. Get a clear idea on how you can improve your url’s positioning online.
    5. Offers you a great backlink analysis and more.
    6. And much more.

(3) WeConnect (Linkedin): The single best software out there at the moment to supercharge the growth of your Linkedin account, impact and lead generation.

What the We-Connect dashboard looks like from a member of my team.

  • Why WeConnect? There are not that many automation and growth tools available yet for Linkedin. However, this one is a favorite among my clients and my own team. It allows us to connect, engage and grow our existing Linkedin audience 10x faster AND on autopilot (than if you’d invest hours upon hours of work into your Linkedin content).
  • KEY growth benefits:
    1. It allows you to find your precise ideal clients/customers on Linkedin and send personalized bulk 1:1 invites, compliant with Linkedin policies.
    2. You can create so-called ‘Linkedin bot message sequences’ and send automated and personalized messages to your Linkedin audience.
    3. When someone accepts your Linkedin request, you can send personalized follow-up messages, getting to know your new connections even better.
    4. Automate your LinkedIn profile visits and skill endorsements. Motivate people to visit your profile back.
    5. Like in a CRM ( ), you can sort potential leads and file away messages plus add notes. Super helpful for staying organized.
    6. And much more.

(4) TubeBuddy (Youtube): Youtube certified, FREE browser extension that integrates directly into your Youtube to help you manage your channel with ease.

  • Why TubeBuddy? More than 300 hours of video are uploaded to YouTube every minute. That’s a lot of competition even considering the 1.3 billion people that use the platform regularly.
    • It’s not enough to just produce quality videos. You need data and research to make sure you’re producing the RIGHT videos that will rank.
  • KEY growth benefits:
    1. My personal favorite features are the amazing Keyword Research Tool, the Tag List, Tag Explorer and Suggested Tags.
    2. It’s also got A/B testing for your videos, best times to publish suggestions for your channel, it lets you automatically publish to FB and more…
    3. It has an easy-to-use thumbnail creator and you can save thumbnails for future use.
    4. A Best Practices Checklist for making sure you optimize your video for traffic before clicking that ‘publish’ button.
    5. After uploading a video, it has a Share Tracker feature to make sure you are promoting your video on as many social networks as possible.
    6. And much more. = Seriously the best growth hacking tool for anyone wanting to utilize Youtube to gain more eyeballs on their business and brand.

(5) ViralLoop: The digital word-of-mouth supercharge software

  • Why ViralLoop? Anything and everything that can give you an edge during the launch of a new product (or re-launch of an old one) is awesome. With ViralLoops you can utilize the traditional ‘word of mouth’ power and translate this online.
  • KEY growth benefits:
    1. Create referral campaigns so that when someone on social media refers your FILL-IN-THE-BLANK (physical product, eBook, membership program, software, course, video, etc.), they get a special gift/coupon/bonus/etc. If their friend takes them up on the referral.
    2. Add a gamification element to your referral campaigns.
    3. Recruit superfans or brand ambassadors for your product(s).
    4. Create an eCommerce loyalty program.
    5. Organize a Giveaway that goes viral.

(6) AdBeat: A powerful paid advertising spy tool.

  • Why AdBeat? An Omni-channel approach to advertising is KEY nowadays. You want to not only ever focus on 1 platform but you want to diversify your efforts and where you get your leads/traffic from. Now Facebook has a great free native tool you can use to spy on top advertisers and ads and that is: its own Facebook Ads Library.
    • However, in order to analyze display ads, AdBeat is the Queen! What is it? It is an online marketing SPY tool that allows you to uncover any advertiser’s ad strategy. AdBeat’s focus is on display advertising, not search engine advertising. The tool covers 26 different countries, 90+ ad networks and five different device types (Desktop, iPhone, iPad, Android, Android Tablet).
  • KEY growth benefits:
    1. Uncovers where a specific advertiser runs his/her ads exactly.
    2. Find out an advertiser’s or competitor’s top ads.
    3. Uncover competitors in your industry and market.
    4. Reveal who advertises on a specific domain to be able to advertise on the same domain as well.
    5. Show the top ads for a specific domain.
  • SPECIAL OFFER LINK (unfortunately, ADBeat doesn’t offer a free trial but they are pretty great about their 30-day money back guarantee if you feel like it’s not a fit for you and your business) = www.adbeat.com

BONUS suggestion:

(7)  ActiveCampaign: the email marketing software to grow your email list super fast and effortless.

  • Why ActiveCampaign? My team and I mainly use the built-in email marketing software from Clickfunnels. However, we also use ActiveCampaign and a lot of our clients use it too that want to keep their software budget at a certain price point. ActiveCampaign is a premier email marketing software, regardless of if you have 100 people on your list or 100,000 and more. Its usability will grow with you and your list.
  • KEY growth benefits:
    • ActiveCampaign learns from users’ data and consequently delivers effective, personalized messages and emails.
    • It includes a customer relationship management component that organizes all customer data, consolidates communication channels, and automatically conducts prospect tracking.
    • Easy to use drag-and-drop interface to create your email campaigns.
    • Split test capabilities.
    • Create automated email workflows.
    • Automate your email on-boarding sequence.
    • And much more…
  • SPECIAL OFFER LINK (get your free 14 day trial here) = https://www.activecampaign.com/?_r=5YAZ278A

And that’s it! I hope you found this blog post to be helpful! If you did, be sure to spread the love and share it <3. Did I forget a tool you personally really like? Be sure to leave a comment and tell the rest of us.

How to Create 1000 Pieces Of Content in 1 Day?

If you’ve ever wanted to become more productive in your online business, then you know that it can be time consuming and difficult to create a large quantity of valuable content.

Today I’m here to tell you that there is a secret to solve this problem. You can create one thousand pieces of content in only one day. It’s not only possible, it’s simple.

The Basics

First, you must be ready to plan your content carefully. This method is very data-driven, so it will take some research and planning on your part. But if you take the time to follow each of these steps, I promise you’ll have plenty of high-quality posts to share with your audience.

The Research Stage

The first thing you need to do is figure out the topics that do very well in your niche. What is ranking high on Google? You can figure this out by going to the Google Keyword Planner.

Another great tool to use is the Google Chrome Extension called ‘Keywords Everywhere‘. It’s actually one of my most favorite tools out there and not a lot of online business owners and entrepreneurs know about it. Whenever you search for content ideas on Google, you’ll immediately see a separate column to your right, with related things that people search for.

Next, what is being shared, liked, or commented on on social media? I love using BuzzSumo to learn more about trending topics on Social Media platforms.

Research your topic well and note what your competitors are doing. Creating one thousand pieces of content around a topic that won’t engage your target audience is just a waste of your time.

Once you’ve done your research, you should know what topics create the most engagement in your niche. Narrow down your findings to the most relevant topics. Find a topic that has the highest probability of ranking well on social media and write down the main idea of that topic.

The Planning Stage

Next, your best friend is going to be to create a bullet points list. I usually like to use a Google Drive Spreadsheet for that.

You’re going to want to break down the topic as much as you can. Beneath your main idea, jot down some bullet point ideas within that topic; aim for about fifteen. These will be the most important points in your overall content creation plan.

Within each of those fifteen bullet points, write down some ideas showing how you will explain each of those fifteen points. Now, you have 15×15 pieces of content or ideas!

Each of these points can become a short text post to share online with your audience on different platforms, like Twitter, Facebook or LinkedIn.

The Blog Post Phase

Now, you’re going to use these ideas that you’ve gathered to write a high-quality, long-form blog post such as this one. Make sure to use a lot of images and make it at least a thousand words. Then, you can share this piece on various social media platforms. Blog posts such as this one are perfect to share on your Facebook Page or Linkedin.

Once you’ve done that, go through the blog post and highlight high-impact sentences that can become tweets for Twitter. Next, paste those sentences on graphics to create Instagram posts. If you’re short on time, you can compile this information in a Google Spreadsheet and give it to your Virtual Assistant to organize everything.

This way and if you structured your blog post correctly, you can literally create hundreds of tweets or images from one piece of text!

The Guest Blogging Phase

It’s so simple to breathe new life into an old post. Offer to share it on another blog by putting a new spin on the topic. This way you can extend those same original bullet points into multiple blog posts that can be shared on even more platforms!

This strategy is also a great way to extend the visibility and reach of your brand and business.

The Video and Podcast Phase

Turn your blog post now into a long-form video as well as several short-form videos, diving deeper into specific sections of the blog post. You want to be posting all the videos to Youtube, Linkedin, Facebook and Instagram TV.

When that is done, you can cut and edit the ‘section videos’ even further into shorter videos, each highlighting those bullet points we discussed. Those shorter videos can be shared as well on Instagram, Instagram stories, Facebook, and more and can relate back to the blog post or, your Youtube channel.

If you want to be super strategic, ideally you want to have a Call-To-Action at the very end of each of those videos as well as the blog post ;).

Finally, you can even take the audio from those videos and create a podcast!

There are literally SO many ways to share one idea to your audience. This method will help to gain the most exposure with the least amount of work. One main idea can be used hundreds of different ways: articles, images, quotes, tweets, podcasts, videos, slideshows, PDFs, blog posts and the list goes on.

By taking the time to maximize your one content idea, you will be able to create a calendar full of content in only one day.

P.s. If you've found this blog post to be helpful thus far and want to learn more about how I use my Facebook content in particular to generate leads from that content WITHOUT paying for ads or being salesy and spammy, I've got a FREE PDF guide for you. You can download it here: https://connectforentrepreneurs.com/free-guide

3 Things You Can Learn from Gary Vee about Online Lead Generation

If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).

Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.

Gary has a solid system in place for delivering content on a large scale.

And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.

Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:

So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?

Versatility

Well, first off. Gary Vee is virtually everywhere.

He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.

If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.

Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.

But he doesn’t just show up everywhere with the same content.

It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!

For example, Instagram is a different platform with a different audience than Facebook.

So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.

Know each platform, and treat them differently.

It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.

Personal Brand

Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.

Tying your personal brand to your public persona across the board will inevitably draw in clients.

Remember how I mentioned attention?

Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.

Trust plays a big part in personal brand too.

People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.

A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.

Lead Magnets

If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.

All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.

But it’s not just email marketing.

Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.

What are you offering your potential followers?

What is the bait leading them to your email list and is it enough?

Are you following up that lead with something to keep your audience’s attention?

You might be thinking that Gary Vee is working on a much larger scale than you are.

He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.

No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.

What is your strength in your marketing?

Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.

P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

How I Went From Boring Corporate Job To Blissful Boss In Less Than 1 Year

Or, how I quit my corporate job in 2015 at the age of 27 with $7,000 in my bank account, NO clue how to start an online business or make money online and had only 3 months to figure it out until I’d run out of savings.

And figure it out, I did. Read on…

To tell you my whole story, I’d probably have to go back a few years.

It started in college when I studied abroad in Seoul, South Korea. I took a few technology entrepreneurship and international management classes. Inspired by one of my professors, I started a blog.

My goal was to interview entrepreneurs. It quickly turned into a lifestyle blog. I was never able to really figure out how to monetize my efforts though.

So, it was more of a hobby. Regardless, it was back then, when my softly blossoming entrepreneur buds started to originate from.

Fast forward a few years and I found myself in a corporate job as an operations manager at an international corporation.

Okay, it wasn’t my awesome peeps that I worked alongside with that made my corporate job miserable.

Cornelia and fellow AON employees, 2015

Instead, it was the sheer monotony of it.

The fact that I did not use anything at all that I studied and was passionate in (diplomacy and sociology) or, my other creative talents.

You see, I grew up playing the violin professionally all throughout high school.

Cornelia Pauline, 2010

Not only that, I graduated from a special Arts high school before moving to the U.S. to study.

I always thought that there was more to life.

I did not want to get stuck in a corporate job, pretty much having the same routine day in, day out.

I did not want someone else to be in control over my own time.

To me, being the boss of your own time means freedom.

Life is life, though. Plans don’t always work out.

There comes a time when it’s not just about those plans. It’s about your future and it’s about what purpose you decide your life will have (and has).

In other words, how do you want to spend your time?

For me, I knew I wanted to build a legacy.

I wanted to inspire people and wanted to help them break through form the constraints they impose upon themselves and live a life on their terms.

In other words and the only way you can do that is by figuring out what SKILLS and SKILL-SETS you already have (or that you’d love to develop), what innate talents/strengths and figure out how to package them in a way that they become valuable to the overall economy.

Understanding that and figuring that out for yourself will result in – you’ve guessed it, income.

Which, in turn, means you will never have to send out that resume again – hoping someone else will choose you and turn your life around.

No!

Make the choice today to turn your life around.

It all comes down to that, a choice. And that is what I did.

I decided.

So, I started scouting out freelancer websites upon a friend’s recommendation.

My favorite site that I used to experiment with the kind of value I could add to the economy and other businesses was Fiverr.

From when I first used it, it has changed and developed quite a lot.

However, throughout the next six months, I was able to replace the monthly income of my corporate job completely with the kind of money I earned from doing gigs on Fiverr.

First success, right?!

Side note: Yes, I do have a course on Fiverr and even wrote a book on the hacks I used to get those kinds of results. You can find out more about that here: https://fiverrwithfocus.com/welcomefwf

Now, once you get to a certain point, you quickly realize that you need to leave the mothership. It truly felt like that.

Though, I had hit a wall.

I realized that if I really wanted to start growing a successful business (and not only be a freelancer, which is totally fine if this is what you want. it all depends on what you want), I needed to start to figure out how to position myself outside of Fiverr.

So, that’s what I did next.

Once you start branding yourself and positioning yourself correctly, it is pretty straight-forward how to get new business.

And after a ton of trial and error throughout the next few months, I developed a system for this as well.

Hence, I wanted to share it with other aspiring or beginning business owners and entrepreneurs that still struggled with that stage ;). Born was CONNECT, Facebook Networking For Entrepreneurs.

Throughout the beginning and even nowadays, I get about 90% of my clients from being active on Facebook, without spending any money on paid advertising.

The next success!

Don’t get me wrong.

There was a LOT of trial and error involved. There still is. That never stops.

I had people tell me that I was, for example, crazy for ever offering services on Fiverr.

Though the thing is that if you have never before made real money online before to where you can imagine it completely replacing your regular ‘job income’, it’s hard to find the inner attitude and mentality to get and close new clients.

All in all, you have to figure out what works for you.

Though,most beginning business owners and entrepreneurs are either (or both):

(1) Sabotaging themselves because they do not think they have what it takes to live the laptop lifestyle so to speak.

I was the same.

Not only that, I did not know what to sell. Fiverr helped me figure this out without, for example, hiring an online business coach that would have charged me (rightly so) a few thousand dollars a month.

At that point, I was not ready to make that kind of investment.

Maybe I would have achieved my diverse small successes much faster if I had invested in a coach or program though.

What can I say? I can be a bit stubborn at times and want to figure things out on my own.

Nowadays, I’ve realized to not hold on and let go of my stubbornness much sooner. Thanks goodness ;).

(2) Overthinking things. 

You can figure everything out.

Just take it one new information at a time.

Relax.

No one has it all figured out at any given step in their journey.

That’s part of the mystery of life ;).

(3) Too slow when it comes to pivoting.

Yes, there is a difference between following every hottest new shiny object AND pivoting if something is truly not working.

I believe that every single person out there (and if you’re reading this you are certainly one of them), can create the life for themselves and their families that they always dreamed of.

You just got to take a chance on yourself.

Try something.

If it does not feel right after you gave it your best shot, pivot and try something else.

Eventually, you’ll get there.

And some things which might be not right for you anymore tomorrow, are important and true and right in this very moment for you.

It is all an experience you have to go through to grow.

Don’t be afraid of trying.

Don’t be afraid of putting yourself out there.

After all, what do you have to loose?

You can always go get another job.

If you have a job right now, you can skip going out with friends for Happy Hour and dedicate some hours during the week to start taking action towards your dreams.

Life can change A LOT in one year.

Heck, you CAN change your entire life in just 12 months!

Think about that.

When I first started, I still worked from a cubicle in an office doing the same thing every day.

12 months later, I developed into a business owner, traveled around the world with my husband and two dogs while loving the work I do for my students and awesome clients and intentionally, building my online empire.

 

Surprise yourself.

You’ve got this!

Oh and don’t forget to spread the love and share this article on your social media if you’ve liked it <3.

Let’s do this!

~ Cornelia Pauline

P.s. For daily hands-on online business and digital marketing tips, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

P.s.s. You might also enjoy this related article of mine: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

How To Get Leads Out Of Facebook™ Groups?

If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

Let’s dive deeper into how that works!

If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

Why?

Because to this day, the best converting traffic is organic traffic.

Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

Personally, I’ve never liked sales. I am good at it.

However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

So, let’s talk about how to acquire new business literally for free.

Let’s focus on building our brands for longevity and not just a quick buck.

With that being said…

There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

(1) You need to become VISIBLE.

(2) You need to add the right kind of VALUE.

Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

This phenomenon is due to the Facebook™ algorithm.

The algorithm is smart.

ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

They work hard on it, every single day.

If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

We are all in this together, especially as online entrepreneurs and business owners.

Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

I still get leads from posts or comments I’ve made last year!

With that being said, a lot of gurus mention that you just need to ‘add value’.

Well, what the heck does that really mean and how do you add value correctly?

This took me months to figure out.

Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
So, switch it up, keep things interesting and don’t forget to be consistent ;).
Let’s do this!
Be sure to share this blog post if you’ve found it helpful <3.
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

Click Here

5 Ways To Quickly Build Your Community Online Through Storytelling

I love this topic.

So, let’s get started right away.

First of all, I think it’s important to talk about how communities are formed in general?

Understanding the psychology behind it is as important for growing a community as it is to publish storytelling content for the said community.

Stanford University’ Social Innovation said it best when they wrote in one of their reviews,

"It’s about people.

First and foremost, community is not a place, a building, or an organization; nor is it an exchange of information over the Internet. Community is both a feeling and a set of relationships among people. People form and maintain communities to meet common needs.

Members of a community have a sense of trust, belonging, safety, and caring for each other. They have an individual and collective sense that they can, as part of that community, influence their environments and each other.

That treasured feeling of community comes from shared experiences and a sense of—not necessarily the actual experience of—shared history. As a result, people know who is and isn’t part of their community. This feeling is fundamental to human existence."

Now, let me ask you a very important question:

What is the NUMBER ONE thing that lets people bond with each other the fastest?

The answer is a shared common emotional experience.

And guess how you can create this the best in a digital environment?

STORIES.

Plato has said it best when he said,

I would probably alter this quote a bit for the sake of this post and say,

“Those who tell the most genuine stories online, generate the most engagement on their content and build their communities the fastest.”

Now, how can you practically go about creating that online community around your business and brand through storytelling?

Well, here are my best 5 tips for you that I’ve been testing out with numerous clients and students:

(1) Identify your overall story archetype (or the story archetype of your business brand). Preferably 1.

What is a story archetype?

In plain English, a story archetype is simply the kind of transition that happens from beginning to middle to the end of a story.

Examples of that are:

  • Overcoming An Evil Thing or The Obstacle Archetype: There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant and receive a great reward. Think of movies like Wonder Woman, Star Wars or Braveheart.
  • Rags to Riches: This one is fairly self-explanatory: at the beginning, the main character or hero is insignificant and dismissed by others but something happens to elevate them, revealing them to be exceptional. Think The Ugly Duckling, Aladdin and Superman.
  • The Quest: In the quest, our hero must set out on a long, hazardous journey, and will battle all obstacles until they are triumphant. Think The Lord of the Rings, The Wizard of Oz and Harry Potter.
  • Voyage and Return: While also based on a journey, the Voyage and Return is very different from The Quest. Here, the main character travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home. Think Alice in Wonderland, Finding Nemo and Gulliver’s Travels.
  • Comedy: A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos. Think A Midsummer Night’s Dream, Bridget Jones’ Diary and Some Like It Hot.
  • Tragedy: This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death. Think Macbeth, Romeo and Juliet and Breaking Bad.
  •  Rebirth: Our final plot type, rebirth, sees our hero ‘falling under a dark spell’ – whether this is sleep, sickness or enchantment – before breaking free and being redeemed. Think Sleeping Beauty, Beauty and the Beast and The Secret Garden.

Does your overall life story resemble a rags to riches story, or rather the one of the seeker of a quest?

IMPORTANT NOTE: I also strongly want to note that for the sake of building an online community, definitely stir away from the ‘Tragedy’ theme!

In conclusion, those story archetypes have been the same since the beginning of time, since men first wrote stories in order to collect history.

Whichever story archetype best fits you and your life in relation to your business/brand, go with that and be consistent throughout your entire marketing.

(2) Test out which one of the 4 story themes your audience most resonates with when it comes to your brand. Share those more and more with your community to create that unique brand loyalty.

For a personal brand – or digital influencer – I have found the following 4 story themes to work the best to in terms of building up their communities:

[A] The family person. Are you a mother, a father, a husband, a wife, etc.?

The reason why your growing community will be able to relate to this so quickly is that we all have families in one way or another.

It is something that makes you immediately likable.

Most of the time, a large part of what it is that we do even depend on our families!

They are the reasons why we do what we do.

[B] The Underdog.

An Underdog can be both your overall story archetype but it can also be a powerful theme you can share with your community online.

Just watch this video by one of my favorite bands Kodaline.

What do you notice about it?

An underdog who has become an underdog through no fault of his own, being brave and standing up to a group of bad people.

An underdog theme ALWAYS generates an emotional response.

As a result, it’s a powerful topic to use throughout your branding.

[C] The Seinfeld Theme.

The Seinfeld show was one of the greatest and most influential sitcoms ever created.

Not everyone might share stories about their families online or, talk about their underdog experiences.

If that is you, the Seinfeld theme is for you.

What consists of a Seinfeld theme?

Anything really that a lot of people can relate to that can happen throughout a typical day.

In other words, it’s a day-to-day experience.

Here is an example of how a Seinfeld post can look like and how you can generate ROI from it:

However, if you are the kind of person who feels like they can not come up with something rather general on a day to day basis and pack it in an interesting way, I would probably stir away from choosing this theme as the overarching story theme of your brand.

The main reason being that in order for this to work and to generate the engagement you need, you need to truly be consistent.

Whereas with a great Underdog story, for example, you do not need to show up quite that frequently.

[D] Results and achievements.

You might think that sharing results and achievements online are equivalent to boasting.

You could not be more wrong.

Far from it.

At least, if you don’t do it every day and only share the important milestones with your tribe ;).

People love celebrating success with each other, especially your tribe.

Not only that, they will also see you as an authority figure in that area you’ve achieved a result or success in.

So, whenever that happens – dang, be sure to share it instantaneously.

I look forward to seeing it <3.

Side Note: Speaking of results, you might want to check out this related blog post: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

(3) Weave your story and your theme consistently into these 5 major content buckets.

Now that you’ve decided on your overall story archetype AND you know which one of the 4 story themes works the best for your tribe, you are probably wondering what type of content to even post, right?

Because, even if the content is king, being consistent in your organic marketing approach online is even more important!

So here is the thing.

Digital content of any business or company usually falls into any one of these 4 buckets:

(a) Educational content aka you posting about all the awesome stuff you know.

(b) Inspirational content aka you sharing a bit more about your underdog story or struggles.

(c) Funny/humorous content aka you just being your awesome self.

(d) Controversial content aka your opinions/insights about the industry.

(4) Create a clear mission statement and a shared common goal for your tribe. 

There is no community in the world that is a community without a common shared goal.

Whatever community it is, the one common shared goal is THE ONE THING that holds every one in your tribe together.

For example, let us look at The Honest company.

Every customer of their products shares a belief in protecting the natural environment as well as the (little) people. 

And the company also communicates this shared mission and goal throughout their social media.

What shared goal and/or mission do you envision for your own community?

(5) Be sure to have micro funnels in place everywhere to ensure long-term ROI.

According to the Online Marketing Institute, it takes up to eleven (!) touch points that a customer/client must have with your brand/company before even deciding to do business with you.

If you know this right now then you really need to go back and look at your entire social media and content strategy.

In essence, the more strategic calls-to-action you place throughout your content and social media profiles, the more you speed up this process.

Plus, you’re adding a ton of awesome value to your customer/client along the way and how cool is that, am I right :)?

We are going to talk more about Social Media Funnels in a later article on this blog so be sure to SUBSCRIBE to it to get notified once the article is published.

{Btw, see what I did there ;)?!}

 

Finally and in everything you do, be consistent in your approach.

Stay true to who you are and be authentic in how you present yourself online and you will do just fine.

If you found this article to be helpful, definitely share it with your community, like it and/or let me know in the comments down below.

Let’s do this!