If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.
In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.
You can not only utilize Facebook™ Groups to get leads but also, to build up your list.
Let’s dive deeper into how that works!
If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.
Because to this day, the best converting traffic is organic traffic.
Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.
Personally, I’ve never liked sales. I am good at it.
However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.
Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).
Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.
Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.
Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.
So, let’s talk about how to acquire new business literally for free.
Let’s focus on building our brands for longevity and not just a quick buck.
With that being said…
There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:
(1) You need to become VISIBLE.
(2) You need to add the right kind of VALUE.
Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:
At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.
This phenomenon is due to the Facebook™ algorithm.
The algorithm is smart.
ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.
As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.
Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.
Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.
They work hard on it, every single day.
If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.
We are all in this together, especially as online entrepreneurs and business owners.
Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.
The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.
I still get leads from posts or comments I’ve made last year!
With that being said, a lot of gurus mention that you just need to ‘add value’.
Well, what the heck does that really mean and how do you add value correctly?
This took me months to figure out.
Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:
(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).
(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)
(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)
(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).
Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: http://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide