What is the most touching act of kindness you have ever witnessed or experienced?

What is the most touching act of kindness you have ever witnessed or experienced?

So this happened about 5 years ago.

My husband has just been relocated to Southern California for work and I was transferring schools in order to finish my degree close to where he worked.

We had been struggling a bit a few years prior to that and were still struggling financially, especially after trying to settle down in a relatively (for U.S. average standards) pricey area.

Long story short, we barely could make ends meet for the first few months and until I finished college.

I took on two other part-time jobs next to attending university full-time.

I needed to finish school as soon as possible because University was also way more expensive than in the previous state I had attended college at.

My husband was in sales and still had not staked out his new sales territory yet so to speak and built up a reputation for himself.

So some months we were doing okay and others, we could only survive because we had a little bit saved up.

Our 4 year anniversary came up (yep, in case you’re wondering, we got married really young) and I’d already agreed upon with my husband that we would just celebrate it at home amongst us.

Nothing fancy and no gifts.

However, he totally surprised me and took me on a surprise afternoon car ride to Beverly Hills.

He said, “Babe! I know you’ve been working really really hard these past few months and you deserve this. I know we will make it through this rough patch eventually but for today, let me just do this for you, okay? I need to do this.

I nodded because I could feel it was important to him.

He pulled up in front of a restaurant.

I remember it was the same fancy restaurant I had seen while driving by on a road trip that we took once through Los Angeles and Southern California with some friends of ours a couple of years back.

A restaurant where I had seen several elegant couples emerge and come out and I had jokingly declared that I wanted us to be this way one day and to eat there once we would fulfill our dream of moving to Southern California.

Side note: I’m a big foodie ;).

Anyway, we pulled up in front of the restaurant and went inside.

The waiter was very nice and friendly. The place didn’t feel stuck up or anything like that at all of what you might have thought of when dining at a fancy place in Beverly Hills like this.

The middle-aged garçon guided us to our table.

We were seated on a side corner of the restaurant.

Almost right next to us was a dad and his about eight year old daughter.

They looked tired somehow, I remembered.

I also remembered how I thought that they looked just a little bit sad.

Another waiter came up to our table and congratulated us on our anniversary.

We smiled and even giggled a little bit.

However, when I saw the prices on the menu I honestly almost had a little heart attack.

I never in my life ate such an expensive meal before.

I stared in shock at my husband who just nodded at me calmly and squeezed my right hand.

He leaned over to me and whispered into my right ear,

“Please relax. I’ve saved up for this for the past few months.”

My stomach was still in knots but I didn’t want to spoil my husband’s surprise that he had planned for me so sweetly.

So I put on a smile and we went on to enjoy a truly AH-MAZING meal.

In case you want to know what it was, here is a pic from it :):

I kept glancing over at the dad and his daughter and they glanced over at us as well a few times. 
We sat so close so it kind of happened frequently.

Then, I saw the dad and his daughter get ready to leave.

I also noticed that he whispered something into the waiter’s ear when he received the check from him.

As they were about to leave, he smiled at us one last time. His eyes still carried a certain sadness.

He took his auburn hair daughter by the hand. His daughter turned around one more time as they almost approached the exit and shot me a secretive look.

She was one beautiful girl.

I shrugged and remember thinking I wish I knew how to make the sadness from their eyes go away.

At this point my husband and I got ready to leave.

My husband asked for the check.

The waiter came and handed it to us.

Though before he let go of the brown leather folder that held the bill inside he said,

“The gentlemen and his daughter that have just left have paid for your bill. He said his daughter wanted to gift this to you both for your anniversary because the two of them thought you were such a nice young couple.”

My husband and I literally gawked at him.

We could not believe it!

When my husband and I opened the leather folder with the paid check, there was a little crunched up paper on top of everything.

It was written in ink:

“Love is everything. Don’t ever let money or the lack thereof dictate the happiness you can share between the both of you.

Regards,

A kind stranger and his daughter.”

What a keen observer. What a sweet little girl. What a great lesson.

P.s.: I wish I still had that note. However, sadly, I lost it during our last move. Regardless, I will never forget the kindness that this one family bestowed upon my husband and I and every time we hear about or notice a couple that is celebrating their anniversary, we try and give back through little acts of kindness <3.

P.s. You might also enjoy this article: https://corneliapauline.com/2018/02/14/people-succeed-life-others-dont/

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

How I Went From Boring Corporate Job To Blissful Boss In Less Than 1 Year

Or, how I quit my corporate job in 2015 at the age of 27 with $7,000 in my bank account, NO clue how to start an online business or make money online and had only 3 months to figure it out until I’d run out of savings.

And figure it out, I did. Read on…

To tell you my whole story, I’d probably have to go back a few years.

It started in college when I studied abroad in Seoul, South Korea. I took a few technology entrepreneurship and international management classes. Inspired by one of my professors, I started a blog.

My goal was to interview entrepreneurs. It quickly turned into a lifestyle blog. I was never able to really figure out how to monetize my efforts though.

So, it was more of a hobby. Regardless, it was back then, when my softly blossoming entrepreneur buds started to originate from.

Fast forward a few years and I found myself in a corporate job as an operations manager at an international corporation.

Okay, it wasn’t my awesome peeps that I worked alongside with that made my corporate job miserable.

Cornelia and fellow AON employees, 2015

Instead, it was the sheer monotony of it.

The fact that I did not use anything at all that I studied and was passionate in (diplomacy and sociology) or, my other creative talents.

You see, I grew up playing the violin professionally all throughout high school.

Cornelia Pauline, 2010

Not only that, I graduated from a special Arts high school before moving to the U.S. to study.

I always thought that there was more to life.

I did not want to get stuck in a corporate job, pretty much having the same routine day in, day out.

I did not want someone else to be in control over my own time.

To me, being the boss of your own time means freedom.

Life is life, though. Plans don’t always work out.

There comes a time when it’s not just about those plans. It’s about your future and it’s about what purpose you decide your life will have (and has).

In other words, how do you want to spend your time?

For me, I knew I wanted to build a legacy.

I wanted to inspire people and wanted to help them break through form the constraints they impose upon themselves and live a life on their terms.

In other words and the only way you can do that is by figuring out what SKILLS and SKILL-SETS you already have (or that you’d love to develop), what innate talents/strengths and figure out how to package them in a way that they become valuable to the overall economy.

Understanding that and figuring that out for yourself will result in – you’ve guessed it, income.

Which, in turn, means you will never have to send out that resume again – hoping someone else will choose you and turn your life around.

No!

Make the choice today to turn your life around.

It all comes down to that, a choice. And that is what I did.

I decided.

So, I started scouting out freelancer websites upon a friend’s recommendation.

My favorite site that I used to experiment with the kind of value I could add to the economy and other businesses was Fiverr.

From when I first used it, it has changed and developed quite a lot.

However, throughout the next six months, I was able to replace the monthly income of my corporate job completely with the kind of money I earned from doing gigs on Fiverr.

First success, right?!

Side note: Yes, I do have a course on Fiverr and even wrote a book on the hacks I used to get those kinds of results. You can find out more about that here: https://fiverrwithfocus.com/welcomefwf

Now, once you get to a certain point, you quickly realize that you need to leave the mothership. It truly felt like that.

Though, I had hit a wall.

I realized that if I really wanted to start growing a successful business (and not only be a freelancer, which is totally fine if this is what you want. it all depends on what you want), I needed to start to figure out how to position myself outside of Fiverr.

So, that’s what I did next.

Once you start branding yourself and positioning yourself correctly, it is pretty straight-forward how to get new business.

And after a ton of trial and error throughout the next few months, I developed a system for this as well.

Hence, I wanted to share it with other aspiring or beginning business owners and entrepreneurs that still struggled with that stage ;). Born was CONNECT, Facebook Networking For Entrepreneurs.

Throughout the beginning and even nowadays, I get about 90% of my clients from being active on Facebook, without spending any money on paid advertising.

The next success!

Don’t get me wrong.

There was a LOT of trial and error involved. There still is. That never stops.

I had people tell me that I was, for example, crazy for ever offering services on Fiverr.

Though the thing is that if you have never before made real money online before to where you can imagine it completely replacing your regular ‘job income’, it’s hard to find the inner attitude and mentality to get and close new clients.

All in all, you have to figure out what works for you.

Though,most beginning business owners and entrepreneurs are either (or both):

(1) Sabotaging themselves because they do not think they have what it takes to live the laptop lifestyle so to speak.

I was the same.

Not only that, I did not know what to sell. Fiverr helped me figure this out without, for example, hiring an online business coach that would have charged me (rightly so) a few thousand dollars a month.

At that point, I was not ready to make that kind of investment.

Maybe I would have achieved my diverse small successes much faster if I had invested in a coach or program though.

What can I say? I can be a bit stubborn at times and want to figure things out on my own.

Nowadays, I’ve realized to not hold on and let go of my stubbornness much sooner. Thanks goodness ;).

(2) Overthinking things. 

You can figure everything out.

Just take it one new information at a time.

Relax.

No one has it all figured out at any given step in their journey.

That’s part of the mystery of life ;).

(3) Too slow when it comes to pivoting.

Yes, there is a difference between following every hottest new shiny object AND pivoting if something is truly not working.

I believe that every single person out there (and if you’re reading this you are certainly one of them), can create the life for themselves and their families that they always dreamed of.

You just got to take a chance on yourself.

Try something.

If it does not feel right after you gave it your best shot, pivot and try something else.

Eventually, you’ll get there.

And some things which might be not right for you anymore tomorrow, are important and true and right in this very moment for you.

It is all an experience you have to go through to grow.

Don’t be afraid of trying.

Don’t be afraid of putting yourself out there.

After all, what do you have to loose?

You can always go get another job.

If you have a job right now, you can skip going out with friends for Happy Hour and dedicate some hours during the week to start taking action towards your dreams.

Life can change A LOT in one year.

Heck, you CAN change your entire life in just 12 months!

Think about that.

When I first started, I still worked from a cubicle in an office doing the same thing every day.

12 months later, I developed into a business owner, traveled around the world with my husband and two dogs while loving the work I do for my students and awesome clients and intentionally, building my online empire.

 

Surprise yourself.

You’ve got this!

Oh and don’t forget to spread the love and share this article on your social media if you’ve liked it <3.

Let’s do this!

~ Cornelia Pauline

P.s. For daily hands-on online business and digital marketing tips, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

P.s.s. You might also enjoy this related article of mine: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

30 Things I’ve Learned About Life Before Turning 30

Yesterday, I finally turned 30!

And boy, I’m feeling so grown up now ;).

But seriously, I’ve been sort of fretting this day for the past few months.

There is a lot of stigma that society puts on you for turning 30 – especially, as a woman.

Though little rebel that I am, I disregarded it as much as I could.

Instead, I wanted to focus on the things I was already able to learn in this life.

I love reading these types of posts that genuinely share another person’s experience with their readers.

So, in honor of my 30th birthday, here are 30 things I’ve had the honor to learn throughout my 30 years on this planet thus far.

Some of you might have already discovered them for yourself some, you might still experience, some might surprise you and some might make you laugh.

Enjoy <3!

  1. The term ‘success’ is subjective. Define it for yourself and don’t let anybody else’s definition of it define you.

  2. Love isn’t easy. If you think it is, you won’t ever be in a long-term relationship. Love is raw and real, hard and beautiful at the same time.

  3. If you’re trying to get somewhere by yourself – follow some goal – it will take you that much longer if you’re trying to do it all by yourself. It always takes a team effort to achieve any type of goal.

  4. Take risks. Embrace the fear that you feel before taking them. It won’t ever get any easier. But, the discomfort will serve as a reminder that whatever awaits you on the other side of that risk, is worth experiencing.

  5. Self-development is all about stretching those comfort zones. And damn, that can be hard. You will have to push yourself and it won’t ever get any easier either. However, you will develop stronger muscles to push through them. Practice. Don’t shy away from experiencing different things.

  6. Time is an arbitrary concept. Turning 30 and looking at how far I’ve come in my life compared to how much further I thought I’d be at this point when I was mere 20 years old, made me realize that to achieve things faster, you have to fail faster. You have to take faster actions. The action does not have to be perfect, though you do need to take it.

  7. Go through the process of elimination as fast as you can. There are SO many things in your 20s you think you want. You won’t know, unless you actually TRY them out. Say you think you want to become a digital nomad and travel the world, do it. Only then, will you realize if that lifestyle is something to strive for or, if you only want to experience it for a few months before settling down. Too many people spend a lot of time thinking they want something which they actually do not want, nor need.

  8. Self-awareness can not be learned. Self-awareness needs to be practiced. You need to fill up your time here on earth with experiences to learn faster about the kind of person you are and who you truly want to become.

  9. You can achieve anything in life if you stay focused on achieving it and continue to be consistent. Most people give up when it comes to the consistent part and because they seek instant gratification. Don’t. Realize that is is simple math. If you keep being consistent and make sure that you are making tiny progress every single day, there’s no way you wouldn’t get where you truly want to go.

  10. The grass isn’t always greener on the other side. It never is. Because you are you and you are unique in your experience of how you see the world. As such, the grass you are standing on right now is the only grass you should tend towards. Stop looking at other people’s grass’s 😉 .

  11. You can make a ton of money and still not be happy. Money does not equal happiness, nor the other way around. Money is just a tool, an energy, we use in this world. Knowing this, you want to make sure to find fulfillment and purpose through the kind of work that you do. Don’t do things just for the money. If you do, you will end up feeling depressed, unsatisfied and lost.

  12. Don’t follow your passion. Passions light up fast but can blow out just as fast. Follow the things you love. Love is what matters in all things in life and business, not passion.

  13. Practice not to make judgements based upon somebody’s appearance. Appearances can change and can be fake. There are many layers to a person. Focus more on learning about and uncovering those layers of a person than to judge them based upon their appearance.

  14. Prioritize the things that are important in your life. There are so many things that will pull you in different directions and distract you. However, you will turn 30 and 40 and 50 much faster than you can possibly perceive right now. Be sure to make the most out of every day and make time for the things that are important to you.

  15. Refrain from giving in to peer pressure if a situation doesn’t feel right to you. There’s no reason to do so and your true friends will respect your decision. Otherwise, you do not need those types of friends.

  16. Have the courage to stand up whenever you witness or face injustice. We need way more people like this in this world.

  17. Be kind. For if you are not, what purpose is there for being in this world?

  18. Dieting sucks and there are so many different opinions on how you should eat and live your life. Everyone is different and unique. Figure out what feels right for you and your body after trying out different things. Do more of that. You are the only one occupying your body, you know deep down what’s best for you.

  19. Do not push your opinions and truths onto other people. There are many truths. There is no point for that and it just takes away from the precious time that you do have in this world. If someone wants to learn more about your opinions and truths, they will ask you.

  20. Life is tough. It is not easy, especially if you want more out of life. Don’t be scared of it. Don’t shy away from it. Jump head first into the wild ocean that is life and learn to swim.

  21. The things that you are trying so hard to gain (if it is money, a romantic relationship, kids, etc.) are going to be too scared to come to you if you put too much pressure on obtaining them. Let things flow.

  22. There are different story patterns that are pre-determined and woven throughout your life. You will understand them looking back. Don’t try to figure them out in advance. Stick to what you can control and have faith that you make the right decisions.

  23. Chances are, you are severely underestimating yourself and the power that you have over changing your life (and other people’s lives) at any given moment in time. Believe in yourself more. Practice doing so.

  24. It’s okay to feel blue, alone and down sometimes. I do too. Quite often actually. The important thing is to let those feelings run through you and acknowledge them. Don’t shy away from them. Accept them but do not let them define you. You still have control over the types of actions you set each day.

  25. Life never works out the way you have initially planned and that’s how it’s supposed to be. There’s beauty in this mysterious uncertainty. Since you can’t control that, just relax into it.

  26. 99% of the things you worry about never happen.

  27. If you’ve been having a tough day, the best way to relax is with a great glass of red wine (or two), a great smelling bath (hello essential oils and Lush bath bombs <3) and a fantastic fiction book or movie.

  28. It’s important in life as well as business to pivot if things are just not working out.                                                                   

  29. It’s NEVER to late to change your life. I thought that because I would reach the 30 milestone and haven’t become a multi-millionaire yet, produced a movie or published several books, I was a failure. You are only a failure if you give up on yourself. Don’t ever do that! Even though you might be 40 or 50 or 80 already, there is still time to make different choices. Let’s do this!

  30. Travel! Until this day, I can best connect with people who have traveled or lived in different countries (or states) before in their lives. Reason being is that they are some of the coolest people that I’ve ever met and some of the most tolerant. They understand how small our own very unique experiences are in comparison to how vast the world is. The more you get out of your own ‘bubble’ you live in, the more you realize what life is all about – whatever that is. Hey! I’m just 30 and still searching ;).

Thanks for reading and be sure to share this blog post if you’ve enjoyed it <3.

P.s. You might also like: https://corneliapauline.com/2018/02/14/people-succeed-life-others-dont/

5 Ways To Quickly Build Your Community Online Through Storytelling

I love this topic.

So, let’s get started right away.

First of all, I think it’s important to talk about how communities are formed in general?

Understanding the psychology behind it is as important for growing a community as it is to publish storytelling content for the said community.

Stanford University’ Social Innovation said it best when they wrote in one of their reviews,

"It’s about people.

First and foremost, community is not a place, a building, or an organization; nor is it an exchange of information over the Internet. Community is both a feeling and a set of relationships among people. People form and maintain communities to meet common needs.

Members of a community have a sense of trust, belonging, safety, and caring for each other. They have an individual and collective sense that they can, as part of that community, influence their environments and each other.

That treasured feeling of community comes from shared experiences and a sense of—not necessarily the actual experience of—shared history. As a result, people know who is and isn’t part of their community. This feeling is fundamental to human existence."

Now, let me ask you a very important question:

What is the NUMBER ONE thing that lets people bond with each other the fastest?

The answer is a shared common emotional experience.

And guess how you can create this the best in a digital environment?

STORIES.

Plato has said it best when he said,

I would probably alter this quote a bit for the sake of this post and say,

“Those who tell the most genuine stories online, generate the most engagement on their content and build their communities the fastest.”

Now, how can you practically go about creating that online community around your business and brand through storytelling?

Well, here are my best 5 tips for you that I’ve been testing out with numerous clients and students:

(1) Identify your overall story archetype (or the story archetype of your business brand). Preferably 1.

What is a story archetype?

In plain English, a story archetype is simply the kind of transition that happens from beginning to middle to the end of a story.

Examples of that are:

  • Overcoming An Evil Thing or The Obstacle Archetype: There is an evil force threatening our hero/their world/mankind. The hero must fight and slay this monster, which often isn’t easy, but they come out triumphant and receive a great reward. Think of movies like Wonder Woman, Star Wars or Braveheart.
  • Rags to Riches: This one is fairly self-explanatory: at the beginning, the main character or hero is insignificant and dismissed by others but something happens to elevate them, revealing them to be exceptional. Think The Ugly Duckling, Aladdin and Superman.
  • The Quest: In the quest, our hero must set out on a long, hazardous journey, and will battle all obstacles until they are triumphant. Think The Lord of the Rings, The Wizard of Oz and Harry Potter.
  • Voyage and Return: While also based on a journey, the Voyage and Return is very different from The Quest. Here, the main character travels out of their ‘normal world’ into the overwhelming and unknown, before escaping back to the safety of their home. Think Alice in Wonderland, Finding Nemo and Gulliver’s Travels.
  • Comedy: A story made up of comedic events, normally involving mistaken identity, misunderstanding or confusion, resulting in hilarious chaos. Think A Midsummer Night’s Dream, Bridget Jones’ Diary and Some Like It Hot.
  • Tragedy: This is the story without the happy ending. While our other archetypes have seen triumphant heroes and slain monsters, this plot takes a different turn, and ends in loss or death. Think Macbeth, Romeo and Juliet and Breaking Bad.
  •  Rebirth: Our final plot type, rebirth, sees our hero ‘falling under a dark spell’ – whether this is sleep, sickness or enchantment – before breaking free and being redeemed. Think Sleeping Beauty, Beauty and the Beast and The Secret Garden.

Does your overall life story resemble a rags to riches story, or rather the one of the seeker of a quest?

IMPORTANT NOTE: I also strongly want to note that for the sake of building an online community, definitely stir away from the ‘Tragedy’ theme!

In conclusion, those story archetypes have been the same since the beginning of time, since men first wrote stories in order to collect history.

Whichever story archetype best fits you and your life in relation to your business/brand, go with that and be consistent throughout your entire marketing.

(2) Test out which one of the 4 story themes your audience most resonates with when it comes to your brand. Share those more and more with your community to create that unique brand loyalty.

For a personal brand – or digital influencer – I have found the following 4 story themes to work the best to in terms of building up their communities:

[A] The family person. Are you a mother, a father, a husband, a wife, etc.?

The reason why your growing community will be able to relate to this so quickly is that we all have families in one way or another.

It is something that makes you immediately likable.

Most of the time, a large part of what it is that we do even depend on our families!

They are the reasons why we do what we do.

[B] The Underdog.

An Underdog can be both your overall story archetype but it can also be a powerful theme you can share with your community online.

Just watch this video by one of my favorite bands Kodaline.

What do you notice about it?

An underdog who has become an underdog through no fault of his own, being brave and standing up to a group of bad people.

An underdog theme ALWAYS generates an emotional response.

As a result, it’s a powerful topic to use throughout your branding.

[C] The Seinfeld Theme.

The Seinfeld show was one of the greatest and most influential sitcoms ever created.

Not everyone might share stories about their families online or, talk about their underdog experiences.

If that is you, the Seinfeld theme is for you.

What consists of a Seinfeld theme?

Anything really that a lot of people can relate to that can happen throughout a typical day.

In other words, it’s a day-to-day experience.

Here is an example of how a Seinfeld post can look like and how you can generate ROI from it:

However, if you are the kind of person who feels like they can not come up with something rather general on a day to day basis and pack it in an interesting way, I would probably stir away from choosing this theme as the overarching story theme of your brand.

The main reason being that in order for this to work and to generate the engagement you need, you need to truly be consistent.

Whereas with a great Underdog story, for example, you do not need to show up quite that frequently.

[D] Results and achievements.

You might think that sharing results and achievements online are equivalent to boasting.

You could not be more wrong.

Far from it.

At least, if you don’t do it every day and only share the important milestones with your tribe ;).

People love celebrating success with each other, especially your tribe.

Not only that, they will also see you as an authority figure in that area you’ve achieved a result or success in.

So, whenever that happens – dang, be sure to share it instantaneously.

I look forward to seeing it <3.

Side Note: Speaking of results, you might want to check out this related blog post: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/ 

(3) Weave your story and your theme consistently into these 5 major content buckets.

Now that you’ve decided on your overall story archetype AND you know which one of the 4 story themes works the best for your tribe, you are probably wondering what type of content to even post, right?

Because, even if the content is king, being consistent in your organic marketing approach online is even more important!

So here is the thing.

Digital content of any business or company usually falls into any one of these 4 buckets:

(a) Educational content aka you posting about all the awesome stuff you know.

(b) Inspirational content aka you sharing a bit more about your underdog story or struggles.

(c) Funny/humorous content aka you just being your awesome self.

(d) Controversial content aka your opinions/insights about the industry.

(4) Create a clear mission statement and a shared common goal for your tribe. 

There is no community in the world that is a community without a common shared goal.

Whatever community it is, the one common shared goal is THE ONE THING that holds every one in your tribe together.

For example, let us look at The Honest company.

Every customer of their products shares a belief in protecting the natural environment as well as the (little) people. 

And the company also communicates this shared mission and goal throughout their social media.

What shared goal and/or mission do you envision for your own community?

(5) Be sure to have micro funnels in place everywhere to ensure long-term ROI.

According to the Online Marketing Institute, it takes up to eleven (!) touch points that a customer/client must have with your brand/company before even deciding to do business with you.

If you know this right now then you really need to go back and look at your entire social media and content strategy.

In essence, the more strategic calls-to-action you place throughout your content and social media profiles, the more you speed up this process.

Plus, you’re adding a ton of awesome value to your customer/client along the way and how cool is that, am I right :)?

We are going to talk more about Social Media Funnels in a later article on this blog so be sure to SUBSCRIBE to it to get notified once the article is published.

{Btw, see what I did there ;)?!}

 

Finally and in everything you do, be consistent in your approach.

Stay true to who you are and be authentic in how you present yourself online and you will do just fine.

If you found this article to be helpful, definitely share it with your community, like it and/or let me know in the comments down below.

Let’s do this!

The Paradox Of Following Your Passions

And How To Really Get Paid For Doing What You Love!

I’ve been super naive.

You see, when I was this young dreamy Pisces girl, growing up in Vienna, Austria,

My head in a book most of the time (romance novel that is *cough, cough*),
Heart in the clouds,

I thought that I would never do something in my entire life that I wasn’t truly passionate about.

I couldn’t have been more wrong for a number of reasons but to that later.

Fast forward a few years and I had the opportunity to make money from playing the violin professionally while growing up in Austria.

At first, it had been a blast.

Though, it was getting more and more in the way of my high-school studies.

The passion for music – as I was getting paid for it – seemed to become less colorful and it was eventually replaced by the desire to go travel the world; to fully experience what life was all about.

The thing I had not realized until that point was that passions change.

Yes, for some people there are passions that last a lifetime.

For many others, passions change quite frequently, or every few years.

As I am writing this, I am still figuring out why that is so in case you have an opinion about this, be sure to leave a comment down below ;).

Back to my story…

I made the hard decision to stop playing for money.

I cried on the day I quit playing the violin professionally and informed my teachers about it.

For years, I pondered about this decision. Though, would I be thrown back to this very point in time, I would probably do it all over again.

So, I concentrated on getting accepted to an American university and off I went, studying in Hawaii.

There, I realized another passion and talent of mine – writing. I set a new goal for my life – to become a published author of fiction books.

The thing that I do not even mention a many of my friends was that I failed.

I failed to become published and it stunk.

I wrote three entire novels and sent out hundreds of letters to literary agents and publishers.

None of them wanted to publish my novel.

I got one rejection after the next.

The more rejections I got, the further I found myself falling back into this dark whole of not knowing what to do with my life.

Maybe I should start to listen to my father who grew up quite poor during war-ravished Europe after World War 2 and went on to follow a strict corporate career path?

Maybe I should stop dreaming and start taking responsibility for my life?

And you know what?

It was then and there that I realized that even though, I was working and writing and trying to get an agent… I was not really taking responsibility over my life.

I expected something of life, rather than showing the world that I deserved to achieve my goals.

For many more years to come though, I fell back into the same cycle.

A cycle of trying to be responsible and taking on a corporate job to quitting said corporate job and working on living life on my own terms.

Regardless, it seemed like I could still not figure out how to get paid for something I was truly passionate about and it made me wonder about what ‘passion’ really means to us as humans.

My romantic heart started to slowly stop dreaming more and more.

I barely recognized the little girl and romantic teenager I once was.

My heart hardened. I became more angry at life!

Depression and anxiety set in.

The depression I think and the anxiety resulted out of this complete loss of identity.

You see, growing up my mom always encouraged my brother and I to dream bigger. To not be afraid to ask for the moon and the stars.

An orphan that nobody wanted, she was the complete opposite to my father. She desperately needed to dream to be able to survive.

The problem was that we still struggled financially growing up.

I asked myself, what was the purpose for me to ask for the moon and the stars and to dream about them, when those dreams don’t pay the bills?

After all, in this society and culture we live in, we need to make money to survive and to make a fairly decent living.

Yes, money is just a tool for the decisions we are able to make throughout our lives (big and small) but the older you get, the more you can’t help to measure your achievements based on the number in your bank account.

So, I continued to feel stuck and oh, so confused.

What was the next logical step for me?

I tried to be smart and figure out what skills I had that allowed me to add value to other people in exchange for money.

From doing random English-German translation work to teaching the violin, to doing some social media work and copywriting, dang, I did it all.

However, you see, the interesting thing about us humans is that just because we are good at something because we have developed certain skill sets with which we can add value to people and get paid for it in return is like DOPAMIN on steroids,

It does not necessarily mean that we are also in love with said transaction.

In other words, the passion subsides fast.

If you’ve ever been with a hot guy or gal just because you thought they were hot and wanted a quick fling… you know what I mean.

No way would you be able to build up a serious life-long relationship and commitment off of a fling.

This understanding and knowledge, however, did not translate for me into my professional life.

So here is where I got naive.

I thought that reaching the point in my adult life of where I only had to answer to myself (aka, the famous ‘be my own boss’ mentality) and not to some manager that is part of a big corporation, that it would make me satisfied.

Happy.

Passionate with life.

Well, it did not.

Not all of it.

How so?

Because I often times focused so much on the hot guy or gal in the room that was great for a short fling when all I finally wanted was a long-term, meaningful and romance-novel-deep relationship.

Guess with what you can identify a ‘fling’ in the professional world?

Money.

Crazy, isn’t it?

So if you’re just going after the money and you are in it for the money for the money’s sake – boy, you’re doing it all wrong.

If, instead, you’re focused on building up the relationship, the money will come to you and just flow ;).

What a paradox, isn’t it?

But it’s true.

So, what should I have focused on?

I should have focused on the things that light me up inside;

That make me get out of bed in the morning;

That make my heart feel all giddy and intoxicated with purpose.

In my crusade to “be free”, I have yet again trapped myself a bit.

This was a realization that I have come upon this past year.

Now, I am making the intentional steps to move my business and my life step by step to something that I feel strongly about and committed to.

One of the things I use to help me do so is to be one hundred percent honest with myself, take weekly self-inventory and be as authentic as I can possibly be throughout my content creation and business operations.

That is the paradox of following your passions.

First, you need to identify a passion in regards to its level of ‘hotness’ and ‘long-term commitment capability’.

Sometimes, you just know before even acting upon a passion.

Other times, you have to act on it first to know.

There is no right and wrong answer ;).

Second, you have to become smart during the process of self-discovery so to speak.

In order to fully discover yourself,  I found out that you have to forget about purely ‘making money’ while at the same time, managing your existing money in order to truly create that life of your dreams in the long-run.

I say, challenge accepted.

Regardless, I do believe that there is some truth to the statement that you should follow your passions.

Ultimately though what I think it comes down to is love in its purest forms.

Like I mentioned before in this article, passions so often times subside while when you truly love, you love forever <3.

In order to differentiate one from the other, we are in this constant state of discovery, identifying if we are lieing to ourselves in the ‘heat of the moment’ or, if certain endeavors are really true passions that we want to dedicate ourselves too.

One last realization I want to leave you with, just making a good income is not enough.

Trust me, I know.

There were (and still are) times I make a multiple 5-figure income per month and I still feel somewhat hollow inside.

So, I want to make a new commitment to myself.

And that commitment can be summed up in two words:

BE INTENTIONAL.

Let me know your thoughts about this topic in the comments down below.

I can’t wait to chat more about this with you <3.

 

P.s.: You might also like: https://corneliapauline.com/2018/02/14/people-succeed-life-others-dont/