Marketing with your Personal Facebook Profile To Get High-End Clients.
Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?
Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.
However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.
When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,
How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.
Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.
The first question you should ask yourself is:
Are you using your personal Facebook profile as personal, business, or a combination of both?
I often see a divide here where people only use it for personal or only use it for business, and it should really be both.
It’s an ideal platform to connect with your potential clients online via Facebook.
Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.
It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.
Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.
And one of the key components of this is storytelling.
By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:
People are fascinated by stories.
Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.
A great tip to learn how to do this is to read screenwriting and creative fiction books.
One of my favorites is STORY by Robert McKee.
Learn how to tell a story and what stories inspire people cross-culturally.
Here’s an example:
I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.
I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.
By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.
I was real about it and made it engaging.
Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.
The second major key is consistency.
If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.
Think about the people who you are friends with but who never post on Facebook.
You start to feel very disengaged from them.
Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.
There is a term for this type of marketing, and it’s called the para-social phenomenon.
A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.
And that’s what you want to do with your Facebook profile.
You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.
It doesn’t have to be perfect.
Life is messy.
Be open and build influence and relationships with your own personal tribe.
Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.
Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.
Once they do that, they’ll see a link to this group.
It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.
So, funnel your Facebook interactions with a link on your profile that people can actually see.
You might be asking: What about strangers?
That’s a valid concern.
At the beginning, I did befriend a lot of strangers, but I did it strategically.
If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.
Then I knew that those were people who would want my content, so I connected with them.
An important part of this step is that I would always send them a personal message.
It’s so valuable to connect with a person who has expressed interest in your content.
I know from my expertise I want to help them, so I add them as a friend.
But don’t stop there.
If you really want to connect, send them a message.
If you friend request someone, and you don’t message them, you’re really missing the point.
Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.
If you want to meet new people and be social, then you have to be social.
Don’t just add people and ignore them. It defeats the purpose.
And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.
By doing this, you’re only speaking to a small target market and not building that para-social relationship.
You want to give them glimpses and be well… YOU.
Build a persona around your interests.
Talk about the good and the bad.
Recently, I posted about long day of work and a migraine, people found that really relatable.
So, don’t just share about your industry, but tell a story.
There should be different content on different mediums.
Your Facebook business page should have valuable information about your business: testimonials, updates, photos.
And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.
Eventually, if you are consistent, you will start to notice what is engaging to your followers.
You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.
When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.
One of the scariest things for business owners is that there is so much competition.
So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.
Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.
If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.
For more information, click here: https://connectforentrepreneurs.com/home-10