In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.
Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?
Why Instagram over a lot of other social media platforms?
Well, Instagram is one of THE best platforms to build your community and brand identity on.
Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.
When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.
This phenomenon is also called the ParaSocial phenomenon.
So, if you’re not making sales on Instagram, you might be wondering why.
Let’s look at what could be missing.
#1: You just aren’t asking for the sale.
Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!
Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.
My best recommendation for you is to get comfortable with making sales on social media.
After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.
Selling on social media is a part of that.
The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?
Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.
You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.
Another trick with Instagram is to have active links in your bio description!
The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!
For more information, check out this related article here on the blog: http://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/
Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.
Why is that so important?
Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.
#2: Your content isn’t connecting.
Sometimes, your content will fall flat.
We’ve all experienced this.
If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.
There are four types of Instagram content that I usually recommend to my clients/students:
(1) Teachable content.
(2) Inspirational content
(3) Connecting content.
(4) Sales content.
When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.
What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).
‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.
And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.
There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!
But if for some reason your content isn’t connecting, it’s time to reboot your content.
As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.
Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.
Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.
The best place to look when rebooting is also your analytics.
This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?
If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.
Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.
So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.
#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.
Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.
You’ve gotta make sure to keep a product-market fit in mind.
If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”
If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.
Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.
Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.
They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.
Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.
Doing all of these things will hopefully help you to make more sales on Instagram.
P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …
To take advantage of this offer, go here: