Many of you might be wondering what the road map to success looks like when planning for the future of your online business to reach the one million dollars in sales mark.
Though, what are the main 4 steps that you should be focusing on as your business develops to make sure to reach your goal?
To really have an online business that is sustainable, consistently growing, and partly automated, you have to put in the work—and part of that is knowing WHAT milestones to expect.
There are four big steps, especially in terms of what you are offering in your business, and these steps are what I’m sharing with you today.
1. Focus on one core product.
As an entrepreneur starting out, you need to first establish two things: what are you selling? And who are you selling it to?
Ideally, you want to have a core product in the price range of $100-$300. This will generate good revenue when you start selling.
However, if you have an e-commerce shop, it works a little different number-wise. Regardless, you want to focus hard on making that one product work, selling it, almost on autopilot, until the market wants it and wants to buy it from you.
2. Implement backend offer.
If you are focusing on that core product, and really pushing it out to your niche audience, you should hit your $1 million milestone in a matter of months to a year.
Once you reach $1 million in revenue, then you can focus on your backend offer, usually something a little higher priced. This will allow you to really double down on business and get those conversion rates to a place where you can feel good about them.
3. Reach more audiences.
If you answered those two questions at the beginning, then you should have a good idea of who your niche audience is. And if you have been focusing on your core product and backend offer, you have enough freedom in your business to find different audience segments.
Get creative.
Who else can you help with your core product?
How can you pivot your message (or your core product) to meet new audiences?
4. Scale, scale, scale.
By this point, your core product is well-received with testimonial proof, helping people, and generating revenue.
You have your backend offer in place, and you’re finding ways to continuously bring people in with different tripwire products.
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Now, it’s time to scale up as much possible. This is when you invest money into paid advertising so that more people find your business. And this is where you should really blow up!
Hopefully, if you’ve followed these milestones, and put the work and building blocks in place, you’ll find success in your business online.
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