How to find & attract the type of client you’d like to work with?

If you’re a new business owner or a seasoned one, the one question that you keep asking yourself revolves around your ‘ideal client’ or, more particularly:

“How to identify and attract the type of client I want to work with?”

In other words, “what’s the ideal client for my business?”

If you’ve been subscribed to my blog for a while now or you follow me on social media, you know I’m a big fan of the saying:

This rings no more true then when determining and deciding what clients to work with!

At this point and if you’re still fairly fresh in your business, you might be secretly asking, “But why? Why is it really so important?”

I want to make sure to answer this because if you understand this right now, your future business will thank you a thousand fold later on ;).

Working with the right or ideal client can make the work or service you do for them not feel like actual work. Truly! You’re going to love getting up in the morning because you so enjoy working with them and their cause!

Imagine you’ve just quit your 9-5 a couple of months ago… you just managed to sign on a few clients and you couldn’t be more proud.

But a majority of them will soon turn out to be the ‘wrong clients’ for you.

A few more weeks or couple of months into your business, you’re going to find asking yourself WHY YOU EVEN QUIT YOUR 9-5 IN THE FIRST PLACE!

You’re going to feel nervous, tired, anxious hopping on a call with these clients, uncomfortable actually doing the work for them, etc.

I’ve honestly experienced and seen it all.

That’s why I’m so passionate about this topic!

Because I’ve seen a lot of budding entrepreneurs and small business owners, actually shut down their business and go back to a regular job!

And all, because they didn’t receive any help and couldn’t figure out how to:

[A] Identify and attract the right type of client to work with.

And…

[B] Charge the right pricing for their services and not down-sell themselves, even as they’re just starting out.

{The latter I’m going to be dedicating another in-depth blog post on soon, so be sure to SUBSCRIBE to this blog to get notified when that is ;).}

So, let’s focus on [A] so that your business dreams you’ve harbored during your regular job (or while still in college), actually do come true <3. Ready?!

STEP #1: IDENTIFY YOUR OWN PERSONALITY TYPE. Or, who are you?

This may seem counterintuitive at first but a big portion of figuring out who you want to work with has to do with understanding who you are.

You didn’t expect that, did ya?

So, I want you to pick up your journal right now and answer the following questions:

  1. Am I the kind of person that cares about the cause of a business and/or brand? Or, do I care more about the usability of the product?
  2. Do I love talking to people on the phone, do video conferences, etc.? Or, do I prefer to communicate with people in business through email and in writing in general?
  3. What’s my personality type? Once I know this, I know which other personality types and characters I match well and which ones to avoid.
    1. A great way to determine your personality type has been the 16Personalities test. It only takes 12 minutes to complete and the results are astounding.
  4. Do I want to work with experienced, high-end clients and close projects of $15,000 and up? Or, do I feel more comfortable working with beginning business owners and charge $1,000 for my average service?

This list of questions could go on and on.

Typically and once you start journaling, you’re going to find yourself writing away and coming up with one point after the next.

Once you are done, step away and look at it.

I betcha a certain type of persona that you want to work with has already started creating itself in your mind.

STEP #2: WHY DID YOU GET INTO BUSINESS IN THE FIRST PLACE?

Often times when we’re in the grind and the hustle and bustle of daily business activities, it’s easy to forget why we got into business in the first place.

Remind yourself right now…

+ What the number one reason was?

+ What was the moment that sparked that fire inside your chest to start your business?

+ Why did you want to do your particular business? There’s a thousand and more other things you could have done. Why did you choose this? And if you haven’t started your business yet, why do you want to be doing XYZ?

STEP #3: WHAT MISSION DO YOU WANT TO ACCOMPLISH WITH YOUR BUSINESS?

Have you ever heard that each great business has also a great mission?

If you haven’t taken the time to craft out a mission statement for your new business yet, now is the time!

What are some causes that you care about? Are there causes that you and your ideal client have in common?

Look at the clients you’ve already worked with in the past or, are working with right now. What aspects of their business do you enjoy growing the most?

Why do you want to be thinking about all that?

Because people do business with people and brands they trust.

Crafting out your mission statement and being vocal about it on your social media, creates trust in your ideal clients that you and only you are the right person for them to work with!

STEP #4: ANALYZE YOUR INDUSTRY & YOUR OWN DATA

https://www.sethgodin.com/

When it comes to any and all industries, there are particular client and customer types already pre-created.

In case you’re completely innovating your industry, you might want to create a new ‘client or customer persona’.

But for most of us, identifying your own ideal client has a lot to do with researching your industry in addition to getting clear on your own business and yourself.

Now, how do you do this?

There are a few ways to go about your research.

According to TopDogSocialMedia, here is a way to do it:

If you are B2B, try Googling the companies and organizations you would love to work with. Read the bios of their senior decision makers to learn more about them. You can gain additional information on these people (and others similar to them) on LinkedIn and Twitter.
If you are B2C, imagine each type of ideal client. For example, perhaps you are you looking for busy soccer moms or millennials who commute to work. Create a clear picture in your mind of who each of these people are.
Now construct a list of possible labels for each of your top ten clients.
What label will each most strongly identify with? Make note of the commonalities and differences.
Use these labels to create a clear picture of who your ideal clients are and how they see and represent themselves to the world.

https://topdogsocialmedia.com/get-marketing-attract-ideal-clients/

Next, if you already have a website for your business, be sure to integrate it with a Facebook Pixel!

I can not stress how important it is because while you’re getting clear on other things and keep sending traffic to your site, the Facebook Pixel will do a lot of the work for you in terms of creating an audience profile.

Oh and the same goes for Google Analytics! Don’t shy away from it.

Successful business owners look at and continue to learn from their numbers – in all areas of business. But you need to put your business in the best position possible to make those calls.

Additionally and if you have enough data, you can use sites like www.semrush.com to see where your traffic comes from.

This, in turn, can help you identify on which platforms your audience hangs out at the most which we talk more about in the up-coming Step 6.

STEP #5: KNOW YOUR IDEAL CLIENT LIKE THE BACK OF YOUR HAND

If you are reading this right now and your business ain’t flowing yet, it is probably because you spent more time asking yourself things like:

“How can I get more sales?”

“How can I sign another client to cover my fix costs this month?”

“Why is nobody buying from me?”

“Why am I not closing during sales calls?”

Etc.

All of these questions asked at the right time are valid questions.

Though, most of the time, the root to the solution of these questions is in determining the ideal client for your business!

You see, once you went through all of the previous steps, you’re going to elevate your language and how you show up when talking to him/her – if on social media or on the phone!

Your ideal client has a very particular way of speaking and thinking about things and particularly the NUMBER ONE PAIN POINT your business can help him/her solve the most!

This is very important to understand.

Most entrepreneurs and businesses fail to attract their ideal client because of the language they use in their branding AND marketing.

How can you change that?

(a) Identify 3 big competitors in your market.

(b) Go on their social media profiles (particularly Instagram, Blogs & Youtube), join their Facebook Groups, etc. for the SOLE PURPOSE to read through all of the COMMENTS they’ve been getting.

(c) Create a Google Spread Sheet & jot down all of the follow-up questions their followers have been asking them.

(d) Notice a pattern that is going to come up of particular questions and pain points.

(e) Decide on 3 pain points off all the questions you’ve collected.

(f) Test those 3 pain points with your own audience by publishing content.

(e) Identify the NUMBER ONE pain point AND messaging that your audience seems to relate to the most.

(f) Et voila! You’ve nailed your messaging.

If you follow these steps and you do this at least once per quarter, you can be sure that your business is growing exponentially and fast ;).

STEP #6: MEET YOUR IDEAL CLIENTS WHERE THEY HANG

Are your clients the type of people who spend a whole Saturday hanging out at Ikea or, do they prefer to go shopping at Hermes on Rodeo Drive?

Maybe they prefer to check out .. on Melrose Avenue or, they simply like to shop online?

Do you see where I’m going with this?

You HAVE TO take your time and find out where your ideal clients hang out at the most.

This will depend who you target in terms of age range, gender, industry, etc.

But most of the time, your ideal clients congregate on at least one of the social media channels.

STEP #7: BRAND YOURSELF LIKE THE CHAMP THAT YOU ARE

Now, it’s all about now playing it shy but showing the world and your ideal clients how awesome you are!

Mackwebsolutions has summed the core process for awesome branding up with this cool infographics:

Another component of great branding is to have a consistent content strategy in place.

In case you’d like to learn more about this component of effectively attracting your ideal clients through your content, check out this related article on the blog:

Now, it’s time to market yourself because you’re ready!

I hope you found this article helpful.

Be sure to spread the love and share it it if it has helped you! Or, screenshot parts of it and post it on your Instagram Story & tag me @corneliapauline <3.

Also, if you know your clients mostly hang out on Facebook and in Facebook Groups in particular, check out my FREE guide on,

“How to attract 10 new clients each month on Facebook without paying a dime for ads!”

It’s pretty neat with lots more details and tricks.

Plus, I’d recommend you check out the course details that are going to pop up after you opt in to one of my signature programs – Facebook Famous ;).

It’s been a game changer for many service-based entrepreneurs, network marketers and coaches who have scaled to $10,000/month with my Facebook Famous branding & selling strategies.

Let’s do this!

7 Proven Ways To Make Passive Income Online

Passive income can be defined as, income resulting from cash flow received on a regular basis, requiring minimal to no effort by the recipient to maintain it.”

A big portion of why I first decided to become interested in making money online was because it allows you to exponentially grow your income

This unique capability of the internet’s reach is unlike anything that has existed only a few decades prior. 

Remember things like the ‘Texas Oil Boom’ or the ‘California Gold Rush’ in America back from your history class? You see, the internet and in essence, creating revenue streams online is the same – IF not bigger. 

So, if you wish you would have lived during Rockefeller times and also, been smart enough to realize your opportunities to dramatically change your economical situation – you want to be investing in creating an online business!

Or, for goodness sake, even a side hustle :).

Can you tell how passionate I am about this?

But don’t write me in a few years, telling me I didn’t give you a heads’ up. 

This is your heads up if you haven’t taken any action yet and don’t have an online business yet or, started on one.

You might be confused as to what exactly you want to be doing and why.

That’s why I created this blog article.

It’s for those of you who understand the opportunity, want to take advantage of it but are still a bit confused about which road to take. 

So, here’s my list of 7 Proven Ways To Make Passive Income Online

Why am I talking about ‘passive income’ in particular?

Because I’m a big believer to create a smart business that’s working for you in 6 months, 1 year, 10 years,… heck! Regardless, right? 

I mean, if you can take your family on a luxury vacation to French Polynesia for a month, watching your kids play in the sand on the beach while sipping on a Mai-Tai and kissing your significant other during sips and all that WITHOUT having to worry about money because you got your financial shit and business together…

Copyright: https://www.funjet.com/destinations/tahiti

Well then, in my book, you’ve done something right ;).

So… that’s why I am using the words ‘passive income’ even though some of these options might not be passive right away – they VERY WELL have the possibility to be so IF you’re doing things right.

NUMBER 1: AFFILIATE MARKETING

Say you don’t have a product. 

You’re not keen on teaching. 

You’re not keen to write or produce or create something you can sell.

What to do? 

You can use other people’s awesome products and promote them. 

Promote them how???

That’s where it gets tricky. 

[A] You need to educate yourself on how to grow an email list, how to form a trustworthy relationship with your list and different traffic options. 

[B] You also need to watch out for promoting the right affiliate products.

What are the right affiliate products?

  • Products were somebody has to sign up on a monthly subscription basis. Why? Because this creates RECURRING revenue for you *duh*!
  • Proven products that actually solve a real business need. My favorite? Business software. 
  • Companies that agree to pay out a minimum commission of 30% on each product sale. {Granted if you’re i.e. promoting fashion or technology items, it’s okay if the commission is lower and that’s okay since you’re promoting more higher end items.} However getting a commission of 3%… don’t bother.

BONUS TIP: 

My personal favorite affiliate programs where I’m making 80% of my monthly affiliate commission from are:

For more cool tools or softwares you can promote, check out my related article: https://corneliapauline.com/2019/05/31/6-best-digital-marketing-tools-to-grow-your-business-online-in-2019-fast-intentional/

FINAL SIDE NOTE:

There’s one very real danger to Affiliate marketing and that is that your affiliate partner is in control of the product.

As such, he could shut it down at any given notice. Granted, if you find a reputable company that won’t happen. Regardless, I only recommend to invest in this option as a side income or an initial starting point and then, move on to one of the other options. 

NUMBER 2: ONLINE COURSES & PROGRAMS

Some might argue that you couldn’t create passive income with those but I beg to disagree. Why?

Well, first of all it depends how you’re promoting these online programs. Are they connected to a personal brand – YOU – then, it might be a bit harder to create truly passive forms of income out of them. 

Regardless and once you’re getting to a certain sales level with your courses, you can outsource pretty much near everything! 

From customer and tech support to your students to community managers and more. Some online course creators I know never think about this but it’s truly possible.

Also, when structuring out your courses and BEFORE even launching them, think about how much you personally want or need to be involved in the program to help your students facilitate the desired transformation.

Are weekly one-on-one coaching calls really necessary? Or, can a supportive and exclusive Facebook Group solve that?

Be mindful and strategic about your time.

Think ahead to how you want to be managing the course AND how it fits within your overall business. Then, create it accordingly.

FURTHER INFO: 

If you feel like you’re dying to create an online program or your current one doesn’t seem to be working, stay on the lookout for my new program launching this August – Rocket Launch Lab. Oh and be sure to get on the waitlist to receive $500 OFF the beta launch ;). 

Rocket Launch Lab Waitlist Sign Up Form:
https://funnelgal.com/rocketlaunchlab-01 

NUMBER 3: BLOGS

Yep. Blogs to me can create an amazing passive income stream once you’ve built them up.

Granted, blogs compared to the other previous forms of income take a few more years to build up. But they are amazing money-making machines if done right!

Copyright: https://brandongaille.com/blog-income-report-study/

Some tips when it comes to blogging are:

  • You need to be blogging in a niche and have 1 particular reader in mind.
  • You need to be posting about 20 blog posts a month during at least the first year to create some momentum for your blog.
  • Your blog above anything else needs to be SEO-optimized. That’s where you will get most of your organic traffic from. 
  • Design should never be a main focus for your blog. Quality content should always come first.

And guess what?

You can outsource a shit ton with a blog from hiring a Pinterest manager to create and distribute pins for you to acquire organic Pinterest traffic to hiring SEO-focused blog writers, a brand partnership sales person and more. 

If you love writing and you know you can be consistent when it comes to it – a blog for a specific niche might be a great opportunity for you.

And just to tell you a little story, I met a super humble, cute mom blogger from a tiny town in Arkansas during a conference I attended in Las Vegas that I spoke at. 

Within 7 years, this mom blogger pretty much 10x her husband’s income, allowed him to quit his job and all of them and their 5 children are living off of the growing income of her niche blog! The coolest thing? Her blog is growing on autopilot right now – as is her income. 

If you think 7 years is a long time to grow a business… How about spending 40 years at a corporate job where you could get fired any time and the only income growing opportunity is to be hunting down the next promotion? 

Your choice.

NUMBER 4: CREATE AN ONLINE B2B SOFTWARE

Now and in regards to this passive income option, it depends how ambitious you are as a future software founder :). 

If – say – you’re shooting to achieve multi-multi-millionaire status, your ‘passive income’ might come from you selling your company. Then, investing your money and living off dividends or profits from businesses you’re invested in.

This option is great for someone that has been in the online space for a while and has been noticing a need for a particular business service to solve a pain point which can be done through a – you’ve guessed it… software.

The amazing thing about this nowadays is that I know quite a few founders who aren’t engineers by trade, nor do they know how to code.

But they’ve either partnered up with somebody that can help them realize their vision or, hired somebody!

There’s also no need for taking on venture capitalists or angel investors nowadays. Unless, you know how to play that game and want to. A solid launch strategy and knowledge about digital marketing is all it takes.

The coolest thing about most B2B softwares? They’re creating a recurring passive income from monthly users for you.

This is a great further read if you’re into this option: https://amzn.to/31sTHJB

NUMBER 5: BUY AN ONLINE BUSINESS

Another great way to generate passive income is to buy an already lucrative, built up online business and/or website. 

This is a lesser known option and it does require some background for how online businesses function. You want to be aware of all of the potential pitfalls a specific online business could bring about with itself. Not only that, you want to know the whole history behind the business before buying it. 

So, yes, this one is for the more experienced online entrepreneur among you guys. 

Where can you find online businesses and websites to buy? 

Here are only a few options: 

Flippa – https://flippa.com/

Exchange Marketplace – https://exchangemarketplace.com/

BizBuySell – https://www.bizbuysell.com 

FE International – https://feinternational.com

Empire Flippers – https://empireflippers.com

NUMBER 6: CREATE AN E-COMMERCE STORE

I’m going to include everything e-commerce after this point, cool? 

From – To: 

  • Doing Amazon FBA, 
  • To selling Wholesale on Amazon, 
  • Creating and selling books on Amazon,
  • Creating a Shopify store and manufacturing your own products,
  • Dropshipping,
  • Etc.

Pretty much, whatever requires selling physical goods of any kind in any shape or form online.

When it comes to creating any type of successful e-commerce stores, it honestly comes down to one word. Ready?

RESEARCH.

Research is going to be your best friend because I’ve found the most successful online e-commerce businesses to have followed the rule:

Market → Product = Fit

{Instead of: Product → Market = Fit}

So, if you can identify a market or need for a product and know a way to make it better or more awesome, etc. go for it!

This option does require one of the highest starting capitals (besides buying an existing online business, of course) but it can be very lucrative. And the best part?

It can create some pretty badass passive income for you for YEARS to come! Not only that, successful e-commerce owners have an easy time exiting and selling their online stores. Another plus for this passive income option. 

TIP:

The best platform in my opinion to host and create your e-commerce store on is by far Shopify. 14-Day Free Trial here: https://www.shopify.com/?ref=gys-llc

FURTHER READ:

If you already have an existing e-Commerce store, one of the best tips I can give you is to double down on your retargeting strategy. For that purpose, I’ve created another blog post a little while ago where you can steal my best converting Abandoned Cart Email Template:

NUMBER 7: BUILD A BRAND OF ‘YOU

“But Cornelia, that would mean that I always had to be doing stuff and engaging with my audience, etc. How is this passive?”

Yes, this point is totally arguable. I agree.

However, there is one thing why this option falls into a passive income category for me. 

Nobody can take away your own brand from you. 

And that’s something you can not argue with me with :).

Think about it!

Every software could crash, Amazon could tank (hey, it could happen ^^), Facebook could be shut down (sorry, Mark!), etc. 

BUT the one thing nobody can take away from you is if you’ve created a successful brand around YOU and built up a loyal fanbase. 

Copyright: https://upcity.com/blog/why-every-agency-owner-needs-to-develop-a-personal-online-brand/

So, I urge you to consider doing this at least in some shape or form in addition to what you’re already doing or deciding to do. 

A great example of somebody that has been doing this is the fashion entrepreneur, Danielle Bernstein.

She’s an A class example of someone that has created a personal brand around herself for years before creating, manufacturing and selling her own clothing brands online.

And you know something?

Danielle NEVER has to worry about excess inventory! Never. She is always selling out during each new or repeat product launch!

Not only that, she’s recently partnered up with a CBD company who wanted her for – you’ve guessed it – her personal brand’s influence. Passive income opportunities are endless for her!

To conclude, having created the right kind of influence online with the right kind of audience is one powerful weapon. 

Okay! That was a long blog post but I hope you’ve found it incredible valuable. 

If you did, be awesome and tag me in your IG Stories @corneliapauline , letting me know which part of this article or tip you liked the most ;).

Have any questions? Leave a comment down below and start the conversation. Oh and of course, don’t forget to subscribe to my blog for more awesome posts to come soon!

Let’s do this!

~ Cornelia Pauline

P.S. This article may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.

How much should a custom Sales Funnel project cost?

Eventually, you find yourself talking about cost.

If you’re a sales funnel builder and expert strategist, as I am, you’ve been asked how much your services cost thousands of times.

And you end up having to make some decisions:

  • What services exactly am I providing for this potential client?
  • How many hours do I think will this take my team and I to complete?
  • How much is the completion of this funnel project worth to the client, from a business perspective? How much return on investment is he/she able to gain from this funnel?
  • Does the client have money? Is the client clear on where he/she wants to take their business?
  • Should I charge hourly, by project or a retainer?
  • Is this a one off funnel project or, is there potential for a long term partnership with this client?
  • How busy am I or is my team? Do I need to take on this project? Do I even want it? How passionate am I about it?

Asking yourself these questions to begin with are very important. Also, how you are going to answer these is important. Evaluating the client from the beginning is crucial.

Why? Because every interaction I am going to have with the client in the future will help me learn more about them and the project at hand. Therefore, it will affect what the cost for the funnel project will be.

Of course, it’s also important to say that cost often times depend on market on location to where you’re based out of.

For the purpose of giving you as much behind-the-scenes information as I can, I’m talking to an American audience in U.S. dollars.

Please take those numbers and prices with a grain of salt, depending on where you live and what the economy and market demand is like in your country.

How much should a custom Sales Funnel project cost?

My team and I have built sales and marketing funnels, or been a part of funnel projects — all on Clickfunnels or BuilderAll — that have ranged in cost from under $1,000 to over $25,000, for complete funnels.

So in short: it depends.

This is why I can not provide you with an exact estimate of the cost or say, “This is what you should charge!”. Because, it varies a LOT.

The thing is, most people’s budget is on average 2-3 times smaller than their wishes or expectations. So if I give you an exact estimate, it’s highly unlikely both of you will be happy once it’s all said and done.

A proper estimate costs money

Let’s talk about the first thing I think a lot of marketing agencies or funnel builders miss out on when quoting for a sales funnel project:

It’s the estimate.

Creating a cost estimate of a funnel project takes time. A lot more time actually than 90% of prospects anticipate. That is, if you’re doing it right and you know what you’re doing.

You might wonder what all is needed to quote someone for a proper funnel project after the initial call with the prospect.

Here’s a quick list:

  • Market research.
  • Funnel hacking of competitors to see a potential marketing angle we could take for your project.
  • Existing social media landscape analysis.
  • Overall existing and potential traffic analysis.
  • Target audience research and analysis.
  • Coming up with ideas for testing potential marketing hooks.
  • Taking inventory if the client has all the assets needed to proceed and create a proper funnel or, if there would be any hold ups (like i.e. there’s a need for creating a teaser video, etc.).
  • Deciding on a funnel type.
  • Etc.

Most funnel builders and/or agencies spend hours and hours to put together a proper proposal for a client.

IF they are not yet charging for creating a price estimate and a proposal for the prospective clients, they are not only leaving money on the table but are not serving their clients at the highest levels.

Prices for such cost estimates from what I’ve seen can range from: $250 up to $5,500.

It’s up to the service provider if he discounts the client the price of the proposal once the client decides to continue working with the service provider.

Who is the funnel consultant?

If you are a funnel consultant of any type that is reading this right now, there are certainly a few common price ranges I can establish for you.

I’ll try my best to be specific with this post but because there are SO many different types of funnel projects you could be working on (like an eCommerce funnel, Book funnel, Digital Course Product sales funnel, B2B Lead Generation funnel, etc.), this is really, really hard.

Well, let’s start by segmenting based on WHO you are working with.

Basically, working with a freelancer will normally be cheaper than working with a marketing agency.

Agencies have more overhead, more padding built in, are more worried about cash flow, and generally just tend to be a bit more on the expensive side.

If you work with an agency, the risk of them falling off the map is generally a little lower, but they probably move a little slower too because they are typically working on numerous projects at once.

Furthermore and when you work with bigger and more established agencies, you’ll have to deal with changing contacts as the project progresses (from sales to design to development to maintenance, etc.).

If you work with a single freelancer, your risks are a bit higher that they might disappear someday.

This means that you want to vet them more carefully and this will be more important than if you decide to work with an agency (big or small).

But freelancers also tend to move much more quickly and don’t juggle as many projects at once. Often times, they even choose to work on one project at a time and that is totally okay if the freelancer knows what he/she is doing and just prefers to work this way.

Additionally, you have the benefit of working with (typically) one person that knows everything about your project the entire time, and you don’t feel like you’re constantly getting bounced around contacts which can happen in some agencies.

Again, for agencies this is totally normal and the most effective way for them to transform a project from conception to completion.

All in all, it is totally possible to have a great relationship with a freelancer or with an agency.

I think it typically depends on the client’s mentality and requirements as to determining which route is better.

In general, freelancers are great for jobs that fit the following criteria:

  • The job is small enough for one person to handle the entire thing (note, most funnel projects fit this category!)
  • The timeline is tight, and you want them to start quickly
  • Communication channels don’t have to be too formal
  • Big contractor agreements don’t have to be signed and the contractor doesn’t need insurance or other common big-business requirements

In general, agencies are better for the following criteria:

  • You don’t want to risk your consultant disappearing
  • You’re okay with a project structure you don’t define (most agencies have established processes you need to be following)
  • You’re okay with a multi-month project (I’d say most agency projects last between 2-6 months)
  • You don’t mind waiting until you can be fit into their schedule to start (often 30-90 days… but great freelancers often have significant backlogs too – so again, it depends)
  • You want a dedicated project manager (some freelancers are phone-call averse, so if you don’t mind that – great!)
  • Your project will require multiple full-time folks working simultaneously, either due to deadlines or huge project scope

Freelancer rates vs Agency rates

First of all, for the sake of this article, I’m going to assume that the funnel project stays in house with the agencies (and is not going to be outsourced or sub-contracted to a third party) and the freelancer is working on the project him-/her-self.

Next, I won’t get into hourly versus project billing and retainers yet.

Most of the time and even if they don’t charge hourly, both the freelancer and the agency has to estimate the amount of hours it will take them to complete the project.

That’s just common business sense because you have to have a feel for how much man power needs to be allocated to create the desired results.

Finally, I’m utilizing these hourly rates as if it’s for billable work and known costs. So, if the rate is $100 per hour and the funel strategy + design will take 50 hours and the development + implementation will take 50 hours and you build in 25 hours for project management, it would be 125 hours and the project would cost $12,500.

Profits, overhead, and everything else are “built in” to the internal hourly rate — just like if someone were billing the client hourly for the work.

Freelancer rates

  • Beginner freelancer: $25-$40 per hour
  • Intermediate freelancer: $40-75 per hour
  • Good, experienced freelancer: $75 – $125 per hour
  • Excellent, in demand freelancer: $125 – $175 per hour
  • Specialist, best in industry: $175 – $400 per hour

Agency rates

  • Small market general agency: $50 – $75 per hour
  • Medium market general agency: $75 – $115 per hour
  • Medium market reputable agency: $115 – $150 per hour
  • Medium market high end agency: $150 – $175 per hour
  • Medium market best in industry agency: $175 – $225 per hour
  • Large market reputable agency: $150 – $175 per hour
  • Large market high end agency: $175 – $250 per hour
  • Large market best in industry agency: $200 – $275 per hour

When I say “best in industry”, I’m referring to an agency that’s made a name for itself in regard to something specific — maybe high-end Clickfunnels websites, or they are famous for doing certain types of funnels for certain industries/markets/target audiences extremely well. It depends.

When I talk market size, I mean the difference between working in big towns or small cities (small market), cities that are thriving but not huge are medium market, or the type of city that’s got pro sports teams and 1 million+ people which would be a large market.

Not listed, but notable, are the mega-markets like New York, Los Angeles and San Francisco types. I’m sure you can pay as much as you desire for services in such places!

Also, these are all guesses.

Please, please, please don’t take these guesses as offense if you think I’m totally off. I’m purely trying to paint a picture of the landscape for you, as best as I see and have experienced it of my 5.5 years of running a marketing agency in this industry :).

You see, I talk to a lot of people. I read a ton – offline and online. I interview a ton of experts on my podcast. I go to numerous conferences throughout the year.

Therefore, I think I have a decent take on the market and how it has been developing these past 5.5 years. And I think, this is a practical range to work with, especially if you feel totally lost on this topic (I hope not anymore!).

Consultants break their own rules all the time

Freelancers and agencies though break their own rules all the time. It’s just part of the game.

For example, say you’re contacted by a big brand and your absolute dream client. In order to have a competitive edge and bid out all the other competitors, a consultant can end up lowering his/her rates by a third (or even more).

Also when working with referrals, the numbers get changed at times and don’t add up anymore to what I’ve previously listed.

Consultants may also charge less if a client continues to work with them over and over again on new funnel projects. Or, they will offer a special pricing if you sign a monthly retainer with them for up to six months or even a year. Naturally, this varies by consultant.

Who is the client?

The client is always a huge factor in price. In short, if I estimate that a client is going to be difficult (based off of our past conversations and communication) and I still decide to take on the client because I believe in his project so much, it can affect the ‘client multiplication effect’ I put on the overall project cost. The same is true the other way round.

What is a ‘client multiplication effect’?

Well, I’m so glad you asked!

Over a number of years now, my team and I started to pick up on certain client qualities that end up well,… costing money.

Here is only a short list of some things that can get expensive:

  • The client doesn’t have one point of contact (instead, multiple people always have to be looped into communication and are needed to make one decision)
  • The client has to get some form of committee or industry approval (think non-profit organizations and the financial industry)
  • The client contact isn’t decisive, or doesn’t seem capable to play the “consultant advocate” role well internally
  • The client has a lot of red tape for decision making
  • The client’s payment schedules are really bad (as in, I might not get paid for work I’ve done for weeks or even months and hence, everything is put on hold!)
  • The client contact is prone to huge, essay-long email threads over small issues with a project
  • The client contact wants daily or frequent phone calls or hour-long meetings
  • The client doesn’t have a clear business plan, constantly changes who he wants to be targeting in the first place and will require a lot of advising and hand-holding along the way

As you can tell, all of these are client-related issues and people or organizational matters. They have little to do with the actual project itself.

Let’s say the work for a project will be around $15,000. I usually add up the estimated ‘client multiplication effect’ by looking at these and similar qualities that could end up getting costly from a project management perspective and apply them to the overall cost.

In a $15,000 project, it’s not uncommon for $3,000 of that to be actual project management costs.

If I decide there are enough concerns to warrant 50% higher project management costs, the project gets a $2,500, or 12.5%, increase in overall project cost.

Looking for client qualities that trigger higher costs is vital as a consultant!

And for potential clients out there and reading this right now: keep in mind that your qualities (organizational and behavioral) affect your consultant’s price and potentially, even his/her performance.

Costs ranges for different types of funnels

There are many types of funnels for various industries (I’ve actually never even heard of an industry where it wouldn’t be beneficial to use a funnel as part of their marketing), and each has their own potential costs associated.

The many different types of funnels

I tend to rank sites in complexity like this:

  • Email opt in funnel: A funnel that has the purpose of building someone’s email list online. Typically, we have an opt in page where something of value is offered for free in exchange for an email address. Then, there is a subsequent thank you page with a possible up-sell or other follow up page.
  • Webinar or online presentation funnel: This is a funnel often used across industries and the primary purpose is to sell a higher-ticket item or, to pre-prep and pre-qualify people and get them on a call with you.
  • Online sales funnel: This can be used to sell digital products of any kind. It’s usually full of up-sells, down-sells, etc. Regardless of, if you’re ‘funneling’ people down to a membership site or to a core offer with up-sells, the difficulty level for such a project is around the same.
  • B2B lead generation funnel: B2b lead generation requires a bunch of things to be integrated with a few funnel sites. Typically, there are bots involved to optimize the lead generation and more.
  • eCommerce funnel: These types of funnels usually require a bunch of outside integrations plus configurations, as well as custom coding due to order counts, etc. There are also a bunch of up-sells and down-sells involved.
  • Podcaster funnel: This is a funnel that is mainly designed for existing podcasters to accelerate your podcast’s success, extend your reach and monetize on your audience.
  • A whole funnel network: Take any one of the previous funnels and think of creating an entire online network with any number of those. This project is the most extensive and time-consuming one.

The hours it takes to build these different types of funnels can vary tremendously; it depends on the consultant’s experience, whether they’ve done similar work before in a particular or related niche, how many “gotchas” appear in the project, how particular the client is about any given funnel step, etc.

However and in my opinion, there are a few key concepts about pricing.

Pricing concepts

Generally, I try to estimate and evaluate the following before I can wrap my head around how much it’s going to cost and how long it will take before we see results.

  • Does the client have an engaged social media following? How does it look like and how engaged/big is it?
  • Does the client have a big paid advertisement budget or rather not?
  • If the client has an existing website, how many unique views a month on his/her website are there?
  • Has the client proven the HOOK of his product he/she is planning on selling?
  • Does the client have an attractive character for his brand and a relatable, engaging brand story that we can use for marketing?
  • Is the client’s product OFFER strong enough or, will we have to work on it?
  • Has the client sold online before and if so, how many unites on a regular daily/weekly and monthly basis?
  • Has the client used a funnel before or, is this his/her first one?

There are a few more identification factors but these are pretty much the most important ones. In case I forgot any, be sure to leave a comment down below.

Now, why is getting this information important?

Well, the client can have a big advertisement budget and an active, engaged social media following plus he/she could have sold online the product before (so it’s a ‘proven sell’). As a result, we will be able to see conversions and a return on investment really quickly with any funnel we’d built for such a client.

If the client has no active social media following, a very small paid advertisement budget and has just launched a brand-new product that has no social proof yet, it is going to take any funnel consultant much longer to get you conversions, in essence.

I hope I was able to illustrate with these two extremes what a funnel consultant is able to do for you and where he/she might be struggling.

Creating and implementing a funnel for a business is not a magical wand swish. It is rather an amplification of how well a business is currently doing and a helping system to take it to the next level.

Let’s Talk Pricing Content

With Clickfunnels (or pretty much any other funnel building software), for example, you can add as many funnel pages as you want. The more funnel pages a marketing strategy might require, the more complex the new project will be. However, again, ‘more pages’ do not mean ‘more effective’ (in terms of ROI).

A funnel with, for example, 3 pages can be way more effective than a funnel with 12 pages. Again, it depends on the client, market and the overall strategy your funnel consultant comes up with.

Now, before sending out a proposal (or understanding the one from your funnel consultant) there are typically a lot of individual factors that you want to take into consideration with:

  • Has the funnel strategy be done before-hand or will it be created as part of the project?
  • How many integrations are needed (think email marketing softwares, etc.)?
  • What software will be used to implement the funnel?
  • Are there any particular specifications or wishes in regards to the design?
  • If copy is included in the funnel project proposal or, will the copy for the funnel pages be provided by the client?
  • If paid advertisement (in the form of Facebook Ads, Youtube Ads, etc.) will be covered as well and in what shape or form? We’re talking how many campaigns, re-targeting campaigns, audience research, you name it.
  • If organic social media marketing is included or, done by the client or, another freelancer?
  • Are emails included or not?

These are just some quick thoughts on content of a funnel proposal. There are more, but this is a great starting point.

Side note: Digital assets of any kind are typically always provided by the client.

Custom design vs a pre-built theme

You may have noticed I have not once brought up the question of whether the funnel is built using custom design or with a pre-built distributed software theme (regardless of funnel software you choose to use).

Honestly, funnels cost money for many reasons far beyond the base styles.

In my 5.5 years of being in this business, I can honestly say that the effectiveness in terms of R.O.I. of a funnel has absolutely nothing to do with the fact that a template was used or the funnel was custom built.

If a funnel consultant knows what he/she is doing, they know that focusing on things like nailing the marketing message, the flow of the offers and offer value itself – are things (among many others) that are way more important than answering the question if a pre-built theme should be used or the funnel should be custom designed.

Pricing remains hard

Are you confused yet? Good.

Pricing is tough. Really. Tough.

People write books on this subject and teach courses about it for different industries and consultants to no end. I’ve written over 3,000 words thus far and I’m not even sure if I’ve done it any justice at all. But bear with me.

Custom funnel prices

Okay, so after all of this information, how much is it really?

Hopefully now you realize it could be… anything.

People are not kidding when they say $1,000 or even $1,000,000 (or more!). Yes, I’ve honestly heard and seen it all!

However, in the interest of being helpful, I think here are some “ballparks” to consider:

Can you get a custom funnel for under $1,000? Yes, but be very careful and know your risk of getting something imperfect is really high.

If you work with a good freelancer who understands funnel marketing, I think ~70% of custom funnels for average folks and average businesses will cost between $3,000 and $15,000.

If you work with a good agency in a medium market, I think ~70% of custom funnels for average folks and average businesses will cost between $8,000 and $75,000.

This difference from freelancers is because larger companies and ‘bigger entrepreneurs’ will naturally gear toward agencies and agencies will be less likely to take on smaller projects if they can take on the bigger ones instead.

That said, some agencies love the small jobs, because they get really good over time at doing quality work for a very particular niche in less time than the competition.

If you work with say the best in business freelancer for doing specific funnels in a specific niche and that’s what he/she is sought after, you’ll probably spend between $10,000 and $105,000+. The freelancer you work with will probably utilize a team of other subcontractors in this scenario, because it’s rare for someone to truly deliver all the things you need running solo. And that freelancer will know exactly what is needed.

If you work with a best in business agency to build something special (regardless of funnel type), you’ll probably spend between $15,000 and $500,000+. Most agencies will self-perform the work, and often times you can expect them to be available for retainer contracts, hosting / maintenance agreements, and other long-term relationship style services included in such a proposal.

It’s also worth noting that in large projects, it’s very common to break them into multiple projects and phase them.

This is very typical with seven-figure clients, and in these scenarios it’s not uncommon for some agencies to have multi-million dollar per year clients, whether billed by project, profit share or retainer, or a combination of all.


Please note: I wrote this post for three audiences:

  1. Clients looking to hire a funnel consultant, and not knowing what to consider when comparing costs.
  2. Funnel consultants that are still trying to wrap their head around pricing.
  3. Me, because my team and I have been building funnels for years, and we’re honestly not even close to having it down.

I hope this has helped you and I apologize if it offended you in any shape or form.

If you have more to add, I’d love to hear more about it in the comments down below.


P.S.

If you are a funnel consultant (or aspiring one) and you’ve loved this article and want to dive even deeper into the concept of pricing, sales and more, check out the Funnel Pro Academy. All the info you could possibly want or need is inside this membership site.

For more info, click here: https://funnelproacademy.com

How to take the perfect headshot for your social media profiles?

First impressions count.

The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself.

The perfect headshot is warm, relatable, professional, authentically you and welcoming.

Many of you might not know this but I’ve worked as a professional, commercial model for many years while still in college (and to help pay for college in all honesty).

Pssst… I even did a photo-shoot for Vogue Italia ;).

As such, I’ve done countless of photo shoots over the years.

I’ve learned how to become completely comfortable in front of a camera or a whole set of cameras.

How to get the lighting right, what angles will play towards my body’s attributes and which ones I should avoid, how to showcase different emotions on my face and much, much more.

One of THE most important things as a model, as an entrepreneur, a business owner or, really any other kind of professional that you want to get right is – THE HEADSHOT.

Some of you reading this right now might have cringed with me only mentioning this dreaded subject.

But I promise you when you’re done reading this blog post, you’re going to feel SO much better about the whole subject matter and will have an idea of how to get your own perfect headshot ;).

Deal? Let’s get started!

It’s not you, it’s me. 

Have you maybe ever stopped to think that when you got your headshot taken by a professional photographer that it wasn’t even your own fault that the headshot didn’t turn out okay.

Trust me. One of THE biggest key influences that come into play when taking your headshot is the person who is actually taking it!

For head shots, I personally always love to shoot with photographers that are also my friends.

Why? Because I feel like I can really showcase who I am.

This is not to say that you can’t do this with a photographer you might not quite feel as comfortable with either.

However, if you are not very familiar – or even comfortable – doing a lot of photo-shoots, this can really be a big challenge for you because you’re missing the practice and possibly, confidence.

So, my first suggestion would be to go out and actually have a quick coffee with the headshot or portrait photographer first, before actually scheduling a shoot with him/her.

That way there won’t be any surprises.

And remember that even though a photographer might have amazing ratings on Yelp or, he/she has a thriving fan-base of loving fans on Instagram, the most important thing is that you feel like you can vibe with this photographer. Cool?

By the way, a great resource I’ve found for finding portrait or headshot photographers if you currently don’t have any friends that are photographers are asking on Facebook or in Facebook Groups if someone can recommend someone in your local area ;).

Kim Kardashian is not invited.

Keep the make up natural.

You do NOT want to wear a ton of make up. The best head shots are the ones that document you as if you’d be sitting across from me in real life.

And even if you might be a person similarly to Kim Kardashian that enjoys to wear a lot of make up, I would still recommend to tone it down for your headshot.

One of the main reasons is that a close shot of your face will show clumps of mascara or dark lipstick. And that ain’t pretty.

So, I’d recommend to choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones.

My favorite products that I’ve been using for pretty much every one of my past head shots like this one are:

{And side note: Yes, you can totally do your own make up if you know how to!}

Primer: DHC Velvet Skin Primer

Foundation: Yves Saint Laurent Awakening Foundation

Eyeliner: Rimmel Exaggerate Eye Definer

Eye Shadow Kit: Honeybee Gardens Hot Chocolate Eye Shadow Kit

Brow Brush: Anastasia Beverly Hills Brow Gel 

Mascara: Christian Dior Iconic

Lipstick: Lancome L’Absolu Lipstick

In conclusion, a light make-up will bring your features out in a subtle manner without making it look like you’re wearing lots of makeup.

Caking on heavy foundation, or wearing shiny eye shadow or lip gloss because on camera it will just look wet.

And yes, skin blemishes, pimples, and even wrinkles can be retouched. It’s not cheating. We all do it ;).

In case you’re wondering what ‘too much’ is, check out this cool collage by OrganicHeadshots. You want to be in the natural and heavier than natural category.

Color Me Pretty

You’d think that since you’re taking a head-shot, the clothes you’re gonna wear aren’t overly important.

But that is not true. The kind of colors you choose to wear can totally add to an overall ‘WOW’-factor or otherwise, can make you appear ‘washed out’. 

I recommend choosing mid-tone colors such as blue, green, wine and purple because they are universally flattering.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

And unless you’re feeling super confident or you wear those colors on a regular basis already, pass on bright red or orange colors.

Relax, Baby, Relax

You want to know my absolutely favorite tip that I use during any type of photo-shoot?

Okay… I’ll reveal my secret to you.

The day before a photo-shoot, I choose about 5 different songs that I play over and over again.

These songs ideally will make me feel different emotions based on what is needed for the head shot.

For a photo shoot, you want to choose one of your favorite songs that will make you feel all happy and giddy inside – whichever song that is. Your choice.

So, instead of going into the photo shoot and just nervously starting into the camera, past the camera or even look down, start playing the songs in your head that you’ve prepared – one at a time.

Ideally, you want to be singing along with each song silently, so well do you need to know them.

This will totally relax your face!

Unless, of course, it’s a song that is going to make you tear up but you so don’t wanna choose that kind of song for a head shot photo shoot.

Then, just listen to the slight directions the photographer gives you while instead of thinking about nothing, you play the music in your head.

My all-time favorite songs to play in mind while doing head-shots are:

What are yours? Leave a comment down below with your favorite ;).

It’s All About That BodyLanguage

Relax your shoulders. This will ensure that your neck looks elongated. This is true for both men and women.

Next, slightly tilt down your chin. Not too much though or you’re running into the possibility of displaying a double chin and we wouldn’t want that ;).

If you stick out your chin too much and raise it up too much, you might look arrogant and we wouldn’t want that either.

Next, it’s always advised to look at the camera at a slight angle. Tilt your head slightly (!) towards one direction and than, glance back at the camera.

Also, your face should always be turned towards the current light source (so from where the light is coming from).

 

Finally, have fun with it!

A photo shoot is an amazing way to capture a moment in your life that you might always want to remember <3.

If you’ve found these tips to be useful and you’ve used some of them in your head-shot photo-shoot, be sure to drop a comment with your image down below. I’d absolutely LOVE to see it :).

Let’s do this!

~ Cornelia

P.s. You might also enjoy: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/