How To Start A Podcast In 10 Simple Steps?

This article will help you move from a state of confusion regarding what you need to actually start a podcast to a state of clarity. It’s full of actionable tips and advice, focused towards the essentials so you can have your own podcast in no time!

Podcasts have been all the rave now for the last few years.

Entrepreneur Magazine already wrote about it back in 2016 on how podcasts can prove to be an amazing marketing tool and add on to the content strategy of ANY business.

I’m a big Podcast nerd myself and listen to several ones religiously.

A few months ago, I’ve decided to start my own podcast – the BoldVoices Podcast . The show’s focus is on inspiring you to own your voice in life plus business. And, to provide you with actionable steps on how to do so.

Now, ever since starting and launching my podcast it has been soaring up the ranks on iTunes. I’ve gotten question after question from fellow business owners on the practicalities of ‘starting your own podcast’.

So, this article is all about that and is filled with actionable steps!

Not only that, I’ve actually also recorded an Instagram IGTV (instagram video) on this a little while ago. If you’d like to check out the video in addition to this post, you can do that here:

After getting several requests and follow up questions, I decided to put the 10 steps into a blog post as well, plus answer any and all additional questions I got.

So, without further ado, here they are:

Step 1 = Decide on a name & a niche.

First things first. What do you want to podcast about? What’s going to be the center theme of your podcast?

Also, in which category does this theme fit when you go research podcast categories?

Then, you want to make sure to have a name in mind. At the beginning, it’s great to have a strong name around the theme of your podcast or even super clearly what your podcast is about. You can always change the name later on if you feel the need to do so.

Which brings me to a question I get asked a lot if you should title the podcast with your own name, aka ‘The fill-in-the-blank show’?

The short answer to that is that if you already have a loyal following of a fairly good size (we’re talking tens of thousands of followers), I say go for it.

But if you’re just starting out to brand yourself – or, you are planning to focus the ‘brand of the podcast’ on something other than your own name, you want to probably go with a more generic name.

In the end, it’s totally your call but don’t get stuck on this step, okay? We’ve got nine more to go :).

Step 2 = Get the correct mic 🎙

Podcasting is all about that audio. I mean, heck, it’s an audio only consumption medium.

As such, the main thing you want to focus on is recording a good quality episode from the get go. There’s not much an audio engineer can do with a poorly recorded file.

Unless your podcast is titled something with ‘Life Advice From My Car’ (by the way, this is a horrible title – don’t take it lol!), you want to have good audio.

Think about it! If you listen to a podcast or even an audio book with all sorts of background noise, you’re probably going to get a headache soon because you need to concentrate more to listen to the content.

Make it easy for your listener. Get a great microphone!

My favorite, budget-friendly microphone – and that I use to record my own podcast – is this one:

Step 3 = Record content

Yep, now you want to get down and start recording those words that have been vibrating inside your chest for months!

It’s super exciting once you get to this step.

I recommend you simply block out a morning or afternoon of about three hours on your calendar, grab some ice water and a coffee or tea and start recording.

It’s great to have about 3-5 episodes finished and under your belt before you launch your podcast so that you can schedule the release of them out for a few weeks.

This, in turn, gives you time to plan your next, surely awesome, episodes.

Step 4 = Use headphones for interviews 🎧

Podcast interview

I’ve made that mistake during my first interview but neither me or my guest used headphones. What happened is that you were able to hear an echoing sound on the recording after. No good, my friend.

So, from now on, I’ve added a little note in my Podcasting Calendar for guests to be prepared to have headphones ready for an interview and to use them.

Whichever headphones you’re most comfortable with, will do.

It also is a great way to totally focus on the recording and not get distracted by outside noises coming from, for example, your snoring dog Amy.

Step 5 = Do the editing of your episodes (or hire a freelancer to help you with it)

Personally and due to time reasons since I run my marketing agency, FunnelGal, full time, I outsource the editing of my podcast episodes to a super talented freelancer who works on Fiverr.

For those of you interested in outsourcing, the prices can vary a LOT.

However and if you’re just starting out and your podcast is still on the way to becoming a chart dropping badass, the average price you want to pay for is about $60 per 60 minute of episode editing.

So, in short, if you’re recording an interview and it’s 60 minutes long, you are looking at paying your audio engineer/ podcast editor about $60 to get the finished file back.

If you’re planning on releasing at least 1 new episode per week (which is recommended!), you’re looking at an investment of $240 to outsource this new marketing stream.

Podcast editing

If you are more into DYI-ing it and you’ve got some free time at your hands, Camtasia is the most popular software out there to edit your podcast recordings.

Step 6 = Choose podcast intro/outro + music

If you’re listening to a lot of podcasts like myself, you love when a podcast has a great short intro and outro.

Ideally, you want the intro to set the tone of the overall podcast and what’s about to come. It should give the listener a vibe of your podcast.

The outro is a great way to ask your listeners to maybe share this episode on social media if they enjoyed it or, to ask them what their main takeaway was, etc.

The outro can also serve as a way to funnel your podcast listeners further into a funnel and turn them into your email list subscribers if you offer a special towards the end.

There are many ideas to play with. So, have fun with it!

Oh and in regards to where to find cool music to add to your podcast intro, I personally love finding tracks on AudioJungle.

Step 7 = Pick podcast hosting service

There are quite a few podcast hosting services out there. They all work the same, essentially.

Picking a hosting service should be probably the fastest of all these steps.

To make things easy for you, the most popular one and the one I use is LibSyn (also known as Liberated Syndication).

To register your podcast, simply click here and pick a plan (note: it’s super affordable and starts at $5/month): https://signup.libsyn.com/

After you registered, don’t forget to upload your first 2-3 finished episodes you recorded prior, remember? Awesome.

Step 8 = Register podcast on iTunes connect

You’re almost there! You can almost launch *yay*!

Now, we want to go ahead and register your podcast on iTunes. Your podcast needs to be submitted and approved first by iTunes before it’s actually live and downloadable.

To do so, simply click on the following link. It will take you there directly.

https://itunesconnect.apple.com/login?module=PodcastsConnect&hostname=podcastsconnect.apple.com&targetUrl=%2Fmy-podcasts%2Fnew-feed&authResult=FAILED

Step 9 = Also, register on Stitcher, Spotify, Googleplay, Tunein

It’s the same when it comes to your content marketing as for your financial investments… the key word here is: DIVERSIFICATION.

After all and depending on where you are located at, there’s probably an influx of people using Apple products (and iTunes) or not.

You want to essentially cover all your bases and make sure to register your podcast on as many, different channels as possible.

The coolest thing?

Whenever you upload an episode to LibSyn (your new hosting service), it will actually send out a bat signal and publish the uploaded episode once you click ‘LIVE’ on all previously chosen channels.

That way you don’t have to go to every broadcasting platform but your host will do the work for you. Pretty sweet deal, right?

Step 10 = Once approved, promote your new podcast to your email list and on social media.

Your podcast is only as valuable as it has people actually listening to it. The more peeps from your ideal audience are downloading and listening to your Podcast, the better!

How do you get the word out there that you’ve got a podcast that is going live on XYZ date?

Simple. You actually tell people about it :).

Yep, you read that right.

Now is no time to be shy. Let people in on the progress of you thinking about starting a podcast to actually launching it and episodes you’re currently recording, etc.

Pull back the curtains! And post updates all over on your active social media channels as well as send out emails to your list.

Et voila! You’re going to have your first few loyal listeners soon :).

Finally and if you’re interested in learning more about how to market your podcast so that it can rank higher in the charts, check out this related article:

Oh and be sure to share this article if you’ve found it helpful <3.

Let’s do this!

The 10 Golden Rules For Creating Ridiculously Good Content Online.

The art and science of creating ridiculously good content.

Do you dream of having people line up online and hunger for your next post to go live?

Do you wonder how some online creators simply manage to get SO much engagement when every time you post something, all you hear are crickets chirping?

If you answered,

Yes!”

To both questions, than this article will be super helpful to you.

Here are my 10 Golden Rules:

Read your content out loud. 

I learned this trick in theater class.

Our acting teacher, Mrs. Hirsch, always stressed,

To read each and every single scene, monologue or sketch

Out loud.

That way, we were able to capture and understand

The true meaning of that, what is written.

I have noticed throughout the years,

That reading every single content piece out loud

Before publishing it,

Gave me an advantage.

Because it allowed me,

To improve said content piece’s FLOW.

And flow is flow.

Make sure your post is mobile-optimized.

According to an article from Techrunch back in March, U.S. consumers alone spend an average of 5 hours per day consuming content from their phones!

“It’s not longer a case of asking whether mobile marketing is important, we know it is!”

(Quote: SmartInsights)

How do you break up your content piece to make it mobile friendly?

You do it.

Just like this.

And at the same time,

You speed up your reader’s reading time.

Because content that is written this way,

Is a real joy to read through.

It is easily digestible.

And oh-so-deliciously-value-packed ;).

Repurpose your content.

Be lazy.

Yes, you’ve heard me say this right.

I give you hereby permission,

To be lazy.

Why on earth would you not,

Repurpose your content?

Statistically, only 5% of your follower-ship,

Sees a new post of yours.

The chances that they see your content on a different social media platform,

Are therefore pretty low.

You want to create a true spider-web of ‘you’ that your audience can fall into.

Cover your tracks.

Break down your content,

Re-structure and perfect it for different platforms.

Then, re-post it.

TIP:

Do not post the same content on all of your social media and/or blogging platforms on the same day (unless you ‘share’ a content piece).

Leave some time in-between,

At least a couple of weeks.

This way your content always appears as fresh,

AND it is seen and enjoyed by more people.

Be yourself.

Do not try to sound like anybody else.

Stay true to who you are.

Are you naturally a pretty sarcastic person?

Show us some of that smart sarcasm throughout your writing.

Are you naturally a pretty logical person?

I want to see that logic reflected in how you choose particular words,

As well as craft sentences and structure them.

Do not try and imitate.

Stay original.

And the hearts of your readers will belong to you <3.

Write in a conversational tone.

Did you know that when a reader has to think about the meaning of the word for longer than two seconds, you have already lost them?

Don’t try to sound smart.

Maintain a conversational tone with your reader and your reader will thank you a thousand-fold.

Some examples of words I continuously see being used but that could be simplified are:

Inception -> Start

Optimize -> Perfect

Numerous -> Many

Poignant -> Touching

Proficient -> Skilled

Implement -> Carry Out

Advantageous -> Helpful

Consolidate -> Combine

Regarding -> About

Emanate -> Come From

Include Imagery. Always. EXCEPT when creating content for Linkedin.

Using the right imagery for your content piece,

Can be a direct way into your reader’s heart.

Images can convey just as much,

If not more at times,

Than words can.

Especially, if your reader is a more visual person.

You want to be able to stimulate as many of your reader’s senses,

As you possibly can with one content piece.

Here is an example of how I did this in a recent post I posted in my Facebook Group,

Social Media Funnel Hacks.

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I could have chosen one single image from my professional modeling days,

I realized though,

That an entire collage would seem even more impressive and visually appealing ;).

 

Linkedin is a different game.

It is the only platform where I have realized that imagery,

In combination with a written post,

Do not work,

In terms of contributing to added engagement.

Just something to keep in mind.

You never know what will work until you have tried it.

This is one of my philosophies,

And I live by it.

Whenever I get inspiration,

For a post on any social media platform,

I go for it.

And see what happens.

The interesting thing that I have come to realize,

Over the past 7 years of creating continuous content online,

For myself as well as clients,

Is that you truly never know at times what works,

And what does not.

Yes, you have to stick to a basic formula,

And yes,

You can architect a post to be viral to a certain extent,

But sometimes a post truly just takes on a life on its own.

For example, I truly did not expect this post on my Facebook Profile to achieve that many likes.

In fact, I thought it might even fail in terms of engagement.

People liked it though.

I can’t complain ;).

Lesson learned?

Trust your instincts.

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Make your content piece look like a poem.

Forget everything you have learned in school.

Stay away from writing in traditional paragraph structures.

Instead, break your writing down into single liners.

Make your content piece look like a beautiful poem.

Also, it will be super easy to read that way.

Plus, your engagement and retention rate will go up.

Here is an example of a recent blog article I wrote.

You could merge the sentences together and make it one or two full paragraphs.

However, it would not be as interesting to read.

Show results.

Showcasing any form of results you have achieved in your business throughout your content always drives engagement.

It is almost as if it is a scientific law.

Here’s how I weaved one of our client’s results into a post and posted it in the official Clickfunnels Facebook group.

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Word to the wise.

You want to show numbers like this in limitation.

It’s like with everything.

Too much ice cream can lead to belly-ache.

Showing off results too often can lead to a sense of unbelievability from your audience.

Find the right balance.

One clear direction.

Confusing your audience is never good.

Therefore, you want to focus on one main takeaway.

For example, throughout this blog post my main focus,

Is to assist with how you can improve your content.

With that being said, I am not adding into this blog post:

What makes a great content imagery;

Or, specific ways to stir up emotions throughout your writing in your reader;

Or, how many times a day to post and on what platforms.

There are many aspects that contribute to creating kickass content for your business,

Many of which I do not focus on throughout this piece.

Simply, because my main takeaway is to give you an overall improvement strategy.

BONUS RULES:

Always close your content piece.

The infamous call to action,

At the end of each content piece,

Regardless of social media platform,

Should never be forgotten.

After all, you do not want to leave your reader hanging.

Particularly, if they are hungry for more.

Give them a clear direction of where to go,

After they have devoured your content piece.

This can be in the form of a call-to-action:

To your latest freebie, related to your content piece.

Or, an invitation to join your Facebook Group.

Or, it could be me telling you that if you want to improve,

Your Facebook Content Marketing Game and learn how to sell yourself effectively,

You’ve got to check out my signature program, CONNECT ;).

Link to it here: https://connectforentrepreneurs.com/home-10

Do you see what I did there?

Give 9/10 value (at least!) and allow 1/10 for promotional purposes with a CTA (Call-To-Action).

Be Daring.

Don’t be afraid to try different topics for your content creation.

This goes for ALL social media platforms.

Have fun with the creative process.

If an idea gets a hold of you,

Go with it.

The important thing with writing, just like with any other artform, is to experiment.

To be daring.

To push the boundaries of what is possible.

To see how far you can push them at times.

Stir up your audience!

Make them think.

Make them feel.

Inspire them.

 

Let’s do this!

CPsmall

P.s.:

If you feel like you still need help during your content creation attempts, I would strongly recommend the HEMINGWAY EDITOR.

I have been using it for a while now and don’t know what I would do without it.

Your can get the app here: http://www.hemingwayapp.com/

Disclaimer: This is not an affiliate link.

Oh and if you have enjoyed this article, you might also like this one.