If you’re a new business owner or a seasoned one, the one question that you keep asking yourself revolves around your ‘ideal client’ or, more particularly: “How to identify and attract the type of client I want to work with?” In other words, “what’s the ideal client for my business?” If you’ve been subscribed to […]

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business? ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success. From the right email marketing strategy to organic […]

First impressions count. The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself. The perfect headshot is warm, relatable, professional, authentically you and welcoming. Many of you might not know this but I’ve worked […]