THE 10 best conference shoes to wear for female entrepreneurs and professionals

Okay ladybosses, girlbosses, bossbabes and female entrepreneurs en large!

I’m kind of a conference-going veteran. In all honesty, I think I must have been to like 17 conferences this past year alone and can’t even remember to how many I’ve already been this past decade. In short, it’s been a LOT.

Summits, events expos, conferences of ALL sizes and more all around the world.

The one thing I repeatedly keep wondering about though is the shoe choice of some of the female conference goers.

You see, most of the time I can tell which ladies are used to conferences and ‘mean business’ and which ones are ‘conference virgins’ or, there for possible other reasons.

If you mean business and you want to get a LOT done – for goodness sake girl, WEAR COMFY SHOES!!!

Trust me, I know what it feels like to try and prospect a potential client or speak on stage all the while feeling like your front five toes are killing you and all you can think of really is, “I need to get out of these shoes *cry*!”

Each step hurts and towards the end of the day, your toes resemble a bloody battlefield – or, almost. 

Believe me girl, I’ve been there and it ain’t fun.

So, after attending the Affiliate Summit West this past week in the buzzing city that is Las Vegas, I decided to write this quick post on some of THE best conference shoes for us ladies that I’ve found you can wear without having to worry about a thing. AND… while still looking like a true rockstar ;).

This way you can focus on what it is that you do best and rock it throughout the entire conference <3.

So, here we go with our countdown:

Le Sneakers.

Growing up in Europe, I was actually not a fan of the idea of wearing sneakers to any type of professional event. 

My mother – who has helped me birth my sense of fashion – always instilled in my the idea of wearing high heels to professional events!

My mother grew up in the seventies and even though America has seen a huge wave of women fighting for their equality and people in general fighting against their government and norms that have barricaded their day-to-day freedom thus far,…

People in Europe (and especially women in my view) have held on to cultural traditions to still feel some form of control over what had happened only a couple of decades prior in the aftermath of World War 2. 

Regardless, sneakers are going to be one of your BEST friends during any type of conference and are still my go-to shoes far and beyond.

And in case you really don’t like typical sporty-looking pairs, here are some of my favorites that I totally love because they not only look cool and professional but are oh-so-good for ya toes:

ADIDAS

GOLDEN GOOSE

GUCCI

VALENTINO

JOHNSTON & MURHPY

VEJA

PUMA

Le Flat Boots.

Depending on what time of the year your conference is, sneakers work but sometimes, boots might be better if say the conference is during harsh Winter months. 

So, here is a list of my favorite boots and/or booties that I’ve worn to conferences and that have proven to not only be super comfortable but also look professional.

SAM EDELMAN

RAG & BONE

SUDINI ALETTA

And that’s it for my suggestions :)!

Now, you could also wear ballet flats which some of my girlfriends really love wearing to conferences. However and since I personally never wear ballet flats, I have no specific recommendations for you. 

If you have any, do drop a comment down below and let us know! 

Finally, I would refrain from wearing flip flops or open-toe shoes of any kind even though, I have seen those around? Why? Because personally, to me they are not very professional. 

So, keep your toes in the shoes for the conference (especially, since conference rooms can get really cold at times and you don’t want those tiny suckers to get cold) and let them out later when you get to the room or, hit up the pool or Spa for some much needed relaxation. 

If you’ve enjoyed this post be sure to subscribe and I talk to you soon <3. 

Let’s do this!

~ Cornelia Pauline

The Dirty Truth About VidCon 2018 – A Review

Disclaimer: Please keep in mind that this is only the experience that one person had from the event, a professional digital marketer and entrepreneur in case you’re curious ;).

It’s my unique viewpoint and you might have attended VidCon before and had a different experience. If so, feel free to leave a comment down below and give my audience some tips on what would make your experience different.

I would sum up this year’s VidCon 2018 as like a second-rate ComicCon event.

This review comes from someone that has attended VidCon under the Creator’s Track.

Regardless and to build my opinion about the conference, I’ve talked to people that attended the event under the Community as well as Industry Track.

The main question would probably be:

Will I be back?

Not very likely.

The conference had the feel of a celebrity showcase.

Throughout the 3-day event, my team and I ran into hordes of children with their parents, teenagers as well as beginning Youtubers.

Their main motivation was to meet their favorite ‘stars’ while learning a bit about the industry and video marketing.

For 95% of sessions that my team and I attended, we not only had to wait in line for them but there was no guarantee at times that we would get in unless we appeared more than 30-40 minutes before a session started.

There was no guarantee, no head count or anything like that that guaranteed that we would get in to the more popular sessions we really wanted to attend like, for example, the one with Casey Neistat.

And yes, we had paid for our tickets ourselves and were not sponsored by anyone.

Furthermore, the sessions that we did attend from the Community & Creator’s Track were so basic that we’ve found ourselves leaving early about 70% of the time.

If you know the basics about video content production, video editing softwares and video editing in general, how to use YouTube, how to market your videos, etc. the Creators Track was pretty pointless.

My team and I have gained almost no new information.

The new information and key takeaways we did gain, came during the Question and Answer sessions after each presentation/workshop thanks to the smart questions that some of the audience members asked.

Well, if you are new to creating videos or are still in the beginning phases, than attending VidCon under the Creators Track would have been helpful.

Otherwise, the Industry Track from everything my team and I have heard would have been the way to go.

In retrospect though, you would be better off skipping pretty much almost all the sessions and network with people.

VidCon advertised itself as the biggest online video conference in the world.

It did not feel like a professional event.

It felt more of a community-driven, party event that consisted of different cliques of influencers, professionals and creators taking the chance to meet up with each other.

My team and I had high expectation for the biggest online video conference in the world that were definitely not met.

The quality content and insider tips we expected to take away from the sessions and workshops was not delivered.

I’m positive that this was not the responsibility of the presenters themselves.

The difficulty we noticed that the presenters had to deal with was the vast difference in experience that the audience often times showed which became clear during the Question & Answer sessions.

The presenters we did see worked hard on the sessions but there was no real focus in what audience they spoke to.

Was there some guidance lacking by the event organization committee of this year’s VidCon?

All in all, the entire event felt unfocused.

You never knew who you ran into.

I started up a lot of conversations with adults lounging around the conference area.

A majority of them were accompanying their children or teenagers and had no interest in video marketing themselves.

There were people from all walks of life.

It seems like the only track that was focused was the Industry Track. Just as a note in case you’re thinking of attending next year.

VidCon as a whole displayed an utter lack of understanding its true target audience.

They tried to accommodate anybody and everybody that was remotely interested in Youtube and making videos.

If the conference would split itself up into different events throughout the year, with a more narrow focus of what each conference was about and who should attend and would speak, the general experience of VidCon would be better.

In conclusion, I’ve never been so confused before while and after attending a conference.

It’s a shame because there’s so much more potential VidCon has and could utilize, especially when thinking back to John and Hank Green’s original intentions with this conference.

Most people I’ve talked to that have been attending VidCon for years, admitted that since VidCon was acquired by ViaCom this year the conference has a commercial feeling to it that wasn’t there before.

Final reminder: If you are a digital marketer and digital content creator like me, the Industry Track would have been the way to go.

Would it have been worth the price?

I’m not sure.

I’ll let you know in case any of my team members or myself decide to go next year.

Will we? As of now, it’s very unlikely.

For the investment and for the set up that VidCon displayed this year, there are better global conferences you could attend around video marketing.

Did you attend VidCon?

If so, how was your experience and which track did you attend under? Leave a comment down below.

P.s. You might also enjoy: https://corneliapauline.com/2018/03/30/funnel-hacking-live-2018-27-key-takeaways/

Funnel Hacking Live 2018 – 27 Key Takeaways

I want to make this a bit of a different kind of recap than the usual ones you can read out there about an event conference such as Funnel Hacking Live is.

I’m not going to tell you all of the operational things or how I liked the venue, the hotel, the food, etc.

Instead, I’m going to share with you my most important takeaways that I was able to take away from the conference in terms of value and you can decide if you think this conference was worth my while.

Deal?

The value that I can’t describe in words, I made sure to add by adding pictures with some of my most favorite people I was able to snap a picture with during this past week <3.

Just so you know, images and takeaways are random and not in order.

Enjoy! Here we go ;).

SIDE NOTE: In case you have never heard of Funnel Hacking Live, it’s one of the biggest digital marketing conferences in the world where the premier folks in the digital marketing world brainstorm over sales and marketing funnels and share industry updates and a bunch of other value.

The founder of this conference is none other than Russell Brunson. He is the creator of the world’s fastest growing funnel building software CLICKFUNNELS. (where you can build like sales funnels, webinar funnels, landing pages, eCommerce funnels, etc.). 

In case you haven’t tried Clickfunnels, yet, you can try it out for FREE for 14 days by clicking on this link: bit.ly/cornelia_clickfunnels

(1) The 2 Most Important Things To Ask Your On A Daily Basis As An Online Business Owner:

–> What am I selling?

–> How am I selling it?

(2) If You Haven’t Hit $1 Million In Revenue, Your Focus Should Be On:

–> Focusing on your CORE FUNNEL that sells your CORE PRODUCT. Get that one to work first before you add on tripwires and backend offers.

This is not to stay that you should not have your entire value ladder of your business in your head planned out already. However, your focus should not be divided. You’ll reach your revenue goal faster that way.

(3) There Are 3 Ways To Grow A Company:

–> More customers.

–> Get those customers to spend more money.

–> Get them to spend more money more often.

(4) The Best Instagram Story Ad You Can Run Is:

A click-bait style ad. These can look something like this…

Copyright by JCrew.

Currently, these types of ads convert the most.

(5) Handpick who you want to work with.

You don’t want to find yourself in a position where you make great money, millions a year even, but you’re just so unhappy with the types of clients and/or customers you have.

Create your ideal customer and client avatar in order to attract the right people to your business, the ones were it’s purely a joy to work with them.

(6) What Causes A Customer To Buy Over And Over Again?

Besides having a great product – naturally – it’s fostering and nurturing a culture around your brand/business.

How do you do that? Well, if you know how you do that utilizing Facebook and just Facebook alone, check out my CONNECT program on organic Facebook marketing for entrepreneurs:

Click image to learn more about the program!

(7) People Can Smell Inauthenticity.

If you keep one thing in mind and one thing only that will help you succeed with your online content strategy and distribution, is to be vulnerable and real.

Be the authentic you and don’t try and imitate anybody else. Yes, you can model the same strategies that other entrepreneurs and business owners are doing. However, you have to make them applicable to and fit you.

Vulnerability is the ultimate human connector.

(8) Don’t Ever Rely On 1 Distribution Channel For Your Message.

Decide on the social media channels you want to be using that you can be a star in and make sure your message is everywhere on those.

(9) Always Be Growing Your Email List

Your email list is THE livelihood of your online business. Constantly, figure out ways to grow, nourish and improve the content you share to your list.

(10) Fail Fast.

You’ve heard this one before, I’m sure. However, it’s still so important to keep in mind.

The first time you put something out there, 99% of the time it usually won’t work!

As a result, fail fast to get to the 1% that will work and keep in mind, business is never about you. It’s about people.

(11) CPA < ACV

Whenever you run any type of paid advertisement, you always want to make sure that your Cost per Acquisition (or CPA) is lower than your Average Cart Value (or ACV).

This is the key to growing a profitable business.

(12) Only Listen To The Market.

Put your ego completely aside.

The only opinion that matters is the opinion of your market, how they respond and if they deem your offer valuable enough for them to pull out a credit card.

(13) The Average Lifetime Of An Online Ad.

Can you guess what it is?

The answer: 3 weeks.

(14) If A Funnel Page Isn’t Converting.

It’s mostly because your hook isn’t clear enough. So, you need to double down and make sure you really clarify your message.

“What’s the hook behind why someone would want this offer?”

Answer this question and you got it.

(15) The Best Tool You Have Available When It Comes To Marketing:

Building up CURIOSITY.

(16) Funnel Hacking 101.

If you decide to model your funnel after a successful funnel, you absolutely need to make sure to model ALL of the elements on each funnel page. Even the smallest detail and color of the Call To Action button. There’s most likely a reason for everything.

(17) How To Publish Consistently On Social Media?

Just make a commitment to doing so. It’s sometimes really that simple.

(18)  Clarity Trumps Persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Clarity trumps persuasion.

Got it :)?

(19) Money Is Spiritual.

In order to operate on a higher spiritual plane, you MUST focus on someone other than yourself.

(20) Action Creates Traction.

Most people don’t push forward though because of fear.

However, change the story you tell yourself and start asking yourself, “What if I can…?”

(21) Create Content In Context With Your Day.

This way, you can keep your content unique and real.

(22) Always Sell The Vacation, Not The Plane.

Guess what most online entrepreneurs out there do? They try to describe and sell the plane, instead of focusing on selling the transformation of the experience you’re going to receive when going on that vacation.

(23) How To Get Rid Of Self-Doubt?

Outwork your self-doubt :).

(24) Prospects Judge You Based On Your Free Stuff.

As a result, make sure your free stuff rock and in alignment with what you offer in your paid programs and services.

(25) The Best Way For Sales To Happen Online?

Display of an almost overwhelming amount of social proof.

(26) Selling = Serving.

You can make someone’s life better by selling your product/service and helping them with something they are struggling with. Don’t deny that power you have. Don’t look down on ‘selling’. Selling is awesome.

(27) Energy Comes From Psychology. 

You get most of your energy from the state of your mind, or your mindset – NOT from sleep, food, etc.

Have you ever slept for only 3 hours but were super awake the next day? Or, have you slept for 9 hours but felt super groggy and tired the next day.

The difference = mindset.

Work on yours and you will win that game that is business.

 

Hope this blog post inspired you! If it did, be sure to show some love and share this article with your community ;).

Questions? Just comment down below and I’ll be sure to answer them. 

P.s. You might also enjoy: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/