7 Proven Ways To Make Passive Income Online

Passive income can be defined as, income resulting from cash flow received on a regular basis, requiring minimal to no effort by the recipient to maintain it.”

A big portion of why I first decided to become interested in making money online was because it allows you to exponentially grow your income

This unique capability of the internet’s reach is unlike anything that has existed only a few decades prior. 

Remember things like the ‘Texas Oil Boom’ or the ‘California Gold Rush’ in America back from your history class? You see, the internet and in essence, creating revenue streams online is the same – IF not bigger. 

So, if you wish you would have lived during Rockefeller times and also, been smart enough to realize your opportunities to dramatically change your economical situation – you want to be investing in creating an online business!

Or, for goodness sake, even a side hustle :).

Can you tell how passionate I am about this?

But don’t write me in a few years, telling me I didn’t give you a heads’ up. 

This is your heads up if you haven’t taken any action yet and don’t have an online business yet or, started on one.

You might be confused as to what exactly you want to be doing and why.

That’s why I created this blog article.

It’s for those of you who understand the opportunity, want to take advantage of it but are still a bit confused about which road to take. 

So, here’s my list of 7 Proven Ways To Make Passive Income Online

Why am I talking about ‘passive income’ in particular?

Because I’m a big believer to create a smart business that’s working for you in 6 months, 1 year, 10 years,… heck! Regardless, right? 

I mean, if you can take your family on a luxury vacation to French Polynesia for a month, watching your kids play in the sand on the beach while sipping on a Mai-Tai and kissing your significant other during sips and all that WITHOUT having to worry about money because you got your financial shit and business together…

Copyright: https://www.funjet.com/destinations/tahiti

Well then, in my book, you’ve done something right ;).

So… that’s why I am using the words ‘passive income’ even though some of these options might not be passive right away – they VERY WELL have the possibility to be so IF you’re doing things right.

NUMBER 1: AFFILIATE MARKETING

Say you don’t have a product. 

You’re not keen on teaching. 

You’re not keen to write or produce or create something you can sell.

What to do? 

You can use other people’s awesome products and promote them. 

Promote them how???

That’s where it gets tricky. 

[A] You need to educate yourself on how to grow an email list, how to form a trustworthy relationship with your list and different traffic options. 

[B] You also need to watch out for promoting the right affiliate products.

What are the right affiliate products?

  • Products were somebody has to sign up on a monthly subscription basis. Why? Because this creates RECURRING revenue for you *duh*!
  • Proven products that actually solve a real business need. My favorite? Business software. 
  • Companies that agree to pay out a minimum commission of 30% on each product sale. {Granted if you’re i.e. promoting fashion or technology items, it’s okay if the commission is lower and that’s okay since you’re promoting more higher end items.} However getting a commission of 3%… don’t bother.

BONUS TIP: 

My personal favorite affiliate programs where I’m making 80% of my monthly affiliate commission from are:

For more cool tools or softwares you can promote, check out my related article: https://corneliapauline.com/2019/05/31/6-best-digital-marketing-tools-to-grow-your-business-online-in-2019-fast-intentional/

FINAL SIDE NOTE:

There’s one very real danger to Affiliate marketing and that is that your affiliate partner is in control of the product.

As such, he could shut it down at any given notice. Granted, if you find a reputable company that won’t happen. Regardless, I only recommend to invest in this option as a side income or an initial starting point and then, move on to one of the other options. 

NUMBER 2: ONLINE COURSES & PROGRAMS

Some might argue that you couldn’t create passive income with those but I beg to disagree. Why?

Well, first of all it depends how you’re promoting these online programs. Are they connected to a personal brand – YOU – then, it might be a bit harder to create truly passive forms of income out of them. 

Regardless and once you’re getting to a certain sales level with your courses, you can outsource pretty much near everything! 

From customer and tech support to your students to community managers and more. Some online course creators I know never think about this but it’s truly possible.

Also, when structuring out your courses and BEFORE even launching them, think about how much you personally want or need to be involved in the program to help your students facilitate the desired transformation.

Are weekly one-on-one coaching calls really necessary? Or, can a supportive and exclusive Facebook Group solve that?

Be mindful and strategic about your time.

Think ahead to how you want to be managing the course AND how it fits within your overall business. Then, create it accordingly.

FURTHER INFO: 

If you feel like you’re dying to create an online program or your current one doesn’t seem to be working, stay on the lookout for my new program launching this August – Rocket Launch Lab. Oh and be sure to get on the waitlist to receive $500 OFF the beta launch ;). 

Rocket Launch Lab Waitlist Sign Up Form:
https://funnelgal.com/rocketlaunchlab-01 

NUMBER 3: BLOGS

Yep. Blogs to me can create an amazing passive income stream once you’ve built them up.

Granted, blogs compared to the other previous forms of income take a few more years to build up. But they are amazing money-making machines if done right!

Copyright: https://brandongaille.com/blog-income-report-study/

Some tips when it comes to blogging are:

  • You need to be blogging in a niche and have 1 particular reader in mind.
  • You need to be posting about 20 blog posts a month during at least the first year to create some momentum for your blog.
  • Your blog above anything else needs to be SEO-optimized. That’s where you will get most of your organic traffic from. 
  • Design should never be a main focus for your blog. Quality content should always come first.

And guess what?

You can outsource a shit ton with a blog from hiring a Pinterest manager to create and distribute pins for you to acquire organic Pinterest traffic to hiring SEO-focused blog writers, a brand partnership sales person and more. 

If you love writing and you know you can be consistent when it comes to it – a blog for a specific niche might be a great opportunity for you.

And just to tell you a little story, I met a super humble, cute mom blogger from a tiny town in Arkansas during a conference I attended in Las Vegas that I spoke at. 

Within 7 years, this mom blogger pretty much 10x her husband’s income, allowed him to quit his job and all of them and their 5 children are living off of the growing income of her niche blog! The coolest thing? Her blog is growing on autopilot right now – as is her income. 

If you think 7 years is a long time to grow a business… How about spending 40 years at a corporate job where you could get fired any time and the only income growing opportunity is to be hunting down the next promotion? 

Your choice.

NUMBER 4: CREATE AN ONLINE B2B SOFTWARE

Now and in regards to this passive income option, it depends how ambitious you are as a future software founder :). 

If – say – you’re shooting to achieve multi-multi-millionaire status, your ‘passive income’ might come from you selling your company. Then, investing your money and living off dividends or profits from businesses you’re invested in.

This option is great for someone that has been in the online space for a while and has been noticing a need for a particular business service to solve a pain point which can be done through a – you’ve guessed it… software.

The amazing thing about this nowadays is that I know quite a few founders who aren’t engineers by trade, nor do they know how to code.

But they’ve either partnered up with somebody that can help them realize their vision or, hired somebody!

There’s also no need for taking on venture capitalists or angel investors nowadays. Unless, you know how to play that game and want to. A solid launch strategy and knowledge about digital marketing is all it takes.

The coolest thing about most B2B softwares? They’re creating a recurring passive income from monthly users for you.

This is a great further read if you’re into this option: https://amzn.to/31sTHJB

NUMBER 5: BUY AN ONLINE BUSINESS

Another great way to generate passive income is to buy an already lucrative, built up online business and/or website. 

This is a lesser known option and it does require some background for how online businesses function. You want to be aware of all of the potential pitfalls a specific online business could bring about with itself. Not only that, you want to know the whole history behind the business before buying it. 

So, yes, this one is for the more experienced online entrepreneur among you guys. 

Where can you find online businesses and websites to buy? 

Here are only a few options: 

Flippa – https://flippa.com/

Exchange Marketplace – https://exchangemarketplace.com/

BizBuySell – https://www.bizbuysell.com 

FE International – https://feinternational.com

Empire Flippers – https://empireflippers.com

NUMBER 6: CREATE AN E-COMMERCE STORE

I’m going to include everything e-commerce after this point, cool? 

From – To: 

  • Doing Amazon FBA, 
  • To selling Wholesale on Amazon, 
  • Creating and selling books on Amazon,
  • Creating a Shopify store and manufacturing your own products,
  • Dropshipping,
  • Etc.

Pretty much, whatever requires selling physical goods of any kind in any shape or form online.

When it comes to creating any type of successful e-commerce stores, it honestly comes down to one word. Ready?

RESEARCH.

Research is going to be your best friend because I’ve found the most successful online e-commerce businesses to have followed the rule:

Market → Product = Fit

{Instead of: Product → Market = Fit}

So, if you can identify a market or need for a product and know a way to make it better or more awesome, etc. go for it!

This option does require one of the highest starting capitals (besides buying an existing online business, of course) but it can be very lucrative. And the best part?

It can create some pretty badass passive income for you for YEARS to come! Not only that, successful e-commerce owners have an easy time exiting and selling their online stores. Another plus for this passive income option. 

TIP:

The best platform in my opinion to host and create your e-commerce store on is by far Shopify. 14-Day Free Trial here: https://www.shopify.com/?ref=gys-llc

FURTHER READ:

If you already have an existing e-Commerce store, one of the best tips I can give you is to double down on your retargeting strategy. For that purpose, I’ve created another blog post a little while ago where you can steal my best converting Abandoned Cart Email Template:

NUMBER 7: BUILD A BRAND OF ‘YOU

“But Cornelia, that would mean that I always had to be doing stuff and engaging with my audience, etc. How is this passive?”

Yes, this point is totally arguable. I agree.

However, there is one thing why this option falls into a passive income category for me. 

Nobody can take away your own brand from you. 

And that’s something you can not argue with me with :).

Think about it!

Every software could crash, Amazon could tank (hey, it could happen ^^), Facebook could be shut down (sorry, Mark!), etc. 

BUT the one thing nobody can take away from you is if you’ve created a successful brand around YOU and built up a loyal fanbase. 

Copyright: https://upcity.com/blog/why-every-agency-owner-needs-to-develop-a-personal-online-brand/

So, I urge you to consider doing this at least in some shape or form in addition to what you’re already doing or deciding to do. 

A great example of somebody that has been doing this is the fashion entrepreneur, Danielle Bernstein.

She’s an A class example of someone that has created a personal brand around herself for years before creating, manufacturing and selling her own clothing brands online.

And you know something?

Danielle NEVER has to worry about excess inventory! Never. She is always selling out during each new or repeat product launch!

Not only that, she’s recently partnered up with a CBD company who wanted her for – you’ve guessed it – her personal brand’s influence. Passive income opportunities are endless for her!

To conclude, having created the right kind of influence online with the right kind of audience is one powerful weapon. 

Okay! That was a long blog post but I hope you’ve found it incredible valuable. 

If you did, be awesome and tag me in your IG Stories @corneliapauline , letting me know which part of this article or tip you liked the most ;).

Have any questions? Leave a comment down below and start the conversation. Oh and of course, don’t forget to subscribe to my blog for more awesome posts to come soon!

Let’s do this!

~ Cornelia Pauline

P.S. This article may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).