Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.
For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!
What I Love About Design Pickle
With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.
The process is seamless from start to finish.
Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.
You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.
The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.
When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.
It all takes place right on the site, with all of your files and messages kept in one safe cloud location.
It takes me on average about 2-5 minutes to submit 1 request.
Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:
Case study designs
Social media banners
Facebook ad designs
Unique sales funnel background images my team and I want to use
Pinterest Pin designs
Youtube thumbnail designs
And so, so much more :).
And the best part is that you can usually expect to receive your design in just 24-48 hours!
It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.
If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.
Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.
And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.
This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.
We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.
If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.
How to supercharge your organic growth on Instagram in 2018?
Cornelia: Thanks for joining us today. I know you guys are in the Philippines right now and it’s late there, so I appreciate you talking with us.
Now, I know you have close to 130,000 engaged followers on your Instagram account @gamintraveler. Can you tell us when that started?
GAMINtraveler: We started in March of 2016. We took a course and studied Instagram.
At the time, we were doing both, a blog and Instagram, but then we started liking taking pictures and telling a story with Instagram, and with only 10k followers, we started getting endorsements with companies, so it encouraged us to use Instagram more than the blog.
Cornelia: That’s every influencers dream! You’re not only doing it for the travel industry, but you also do it for your clients. What are some industries that you have worked with?
GAMINtraveler: We started working on Instagram to supplement our travel writing. Then we started working with clients such as personal coaches, small businesses, e-commerce brands. It’s a mix of personal brands, depending on the strategy of the business.
Cornelia: In your opinion, is Instagram over-saturated? And why do you think it’s so important for personal brands to build a tribe on Instagram?
GAMINtraveler: Instagram is one of THE fastest growing channels right now.
Compared to Facebook, it is still very possible to grow quickly in 2018. We are hoping that it will continue. We know that it will eventually move to paid advertising, but for now, there are still many strategies to build your brand organically.
I think the oversaturation is a common worry for everyone, but there are always new users. And there are so many new features like stories. And the platform will only continue to grow.
Cornelia: Speaking of stories, a lot of people are confused how to utilize it. What is the benefit to using stories?
GAMINtraveler: There are many benefits to using stories, especially for business.
Now, on Instagram stories, you can add hashtags and locations, which is very simple and helpful. You can show a day in your life and get even more active in your social media. Now with the swipe up, it’s a great way to incorporate links and generate leads!
There is a little limitation with the swipe up feature. You need to have at least 10k followers to be able to use this function. However, one of our favorite features in stories is the poll. It’s a great way to get to know who is watching your stories by asking them questions and getting feedback.
For example, if you’re a personal health coach, you inspire by sharing your morning routine, so it’s a great chance to hold a poll and ask: are you a coffee person or a tea person?
People LOVE to engage in polls because it only takes them a second to answer, as opposed to writing a full message. So, from there, you have an idea on how to start a conversation.
Cornelia: I really like that. You can do free market research because it’s engaging. And you don’t have to have 10k followers to use that.
Let’s talk about daily engagement. What is a good number on how many times per day you should post? And do you have any tips on what you should post?
GAMINtraveler: The short answer – At least once per day.
But if you’re just starting out, posting a lot of content every day will help you to get more likes and engagement.
Right now, Instagram isn’t exactly chronological.
They use an algorithm that makes it so the people whose posts you actively like and comment on will appear higher and more immediate on your feed.
So, if you’re just building your following, posting frequently will give you better a chance of getting more engagement.
Cornelia: Is there such a thing as too much?
GAMINtraveler: In the beginning, 5-7 times a day is good. You want to cover many time zones and just be out there.
When we started, we would check the popular hashtags in our field for people who had posted in the last few minutes. We would comment and engage with these posts so that the people, who we know are active on the app, would come check out who we are.
It can sound like a lot of work, but like any organic marketing, it’s exponential. You have to put the work in in the beginning.
Cornelia: Can you use stock images or do you have to use your own images?
GAMINtraveler: The first thing you should do is decide on what kind of account you want to have, whether it’s personal or business.
If you’re a blogger, you’ll want to focus more on your personal photos, like a fitness blogger might focus on selfies, and a travel blogger might focus on landscapes.
Decide in the beginning what focus you will have on your account.
What worked for us is that we were very sincere. The caption is a good place to play around.
Cornelia: Should posts in your story be separate from your feed?
In the feed, your photos are usually more highly rated. Most people take a little more time on these images, and in stories, you can be a little more raw.
Stories is a playful side.
They’re a chance to show your personality, and in time, you’ll learn what your viewers want to see.
Cornelia: I’ve noticed the great thing about stories is that when I post something like what I’m reading, people can respond by messaging me on more of a personal level because they feel like they know me.
Whereas your feed is more like a business card. Is it okay to cross-post to Facebook or Twitter?
GAMINtraveler: I think the only challenge is that the hashtag is part of the platform.
If you automatically post on Facebook, all of the hashtags will appear, and it might be a little weird. Sometimes we just go into Facebook and edit those hashtags out after it posts.
You also have to be aware of what voice you use in each of your social media accounts so that you can stick with that.
Cornelia: What about the stories? Would it be redundant to post your Instagram stories to Facebook?
GAMINtraveler: Well, you probably have a different audience on Facebook than you have on Instagram. So, you might have to cater your content to your audience.
Cornelia: That’s a good point. Your audience on each platform comes for a different purpose and from a different place.
Speaking of hashtags, how many are allowed? And how many would you recommend?
GAMINtraveler: You’re allowed 30 hashtags on Instagram. We recommend 27-28 and try to change most of them reflecting whatever picture you post. We usually use a specific 7 or 8 hashtags every time.
And you should put the hashtag in the post. For a while, people were hiding them in the comment section, but that doesn’t seem to be working anymore, so it’s best to just put them in the post.
Cornelia: Is it true that Instagram will shadow ban you if you use too many hashtags too much?
GAMINtraveler: We have heard of this happening to accounts that we were watching, so it’s important to change up your hashtags every time. If you post the same hashtags every time, it makes you look more like a bot than a real person.
We always keep in mind that we don’t know 100% what Instagram is trying to do with the platform. So, there’s not strict rules and it’s not like if you’re shadow banned, you’ll be banned forever. Just try to stick to the rules and change your hashtags up.
Cornelia: I know hashtags are a really important way to not only categorize your posts, but also to be found by new followers. Do you have any practice tips for using hashtags?
GAMINtraveler: When posting, if you use very broad hashtags, it will be hard to gain exposure because you will be so far down the list of posts in that collection. But if you find a good combination of niche and broad hashtags, you will have better chances of being found.
Cornelia: How often do you mix up your hashtags?
GAMINtraveler: About every two weeks. We have a set of 6-7 hashtags that we rotate to make sure that we are hitting our target audience.
Cornelia: Are engagement groups still working?
GAMINtraveler: Yes, they are still working if you engage when posting.
For us, networking is at the heart of our strategy. For example, if you’re in travel and you have a group of fellow travel bloggers and travel accounts, you can all post at the same time and engage with each other to gain each other’s followers.
Cornelia: Can you share how to put together an engagement group?
GAMINtraveler: One of the biggest strategies is to network with big accounts, and what we noticed is that once you posted a new picture, when you get engagement in the first half hour, the more engagement you get, and when you get engagement with accounts with high following, then your accounts get more exposure. It can become viral content.
Start hitting people in the DM’s. Send them an awesome first message like,
“Hey, I’m a traveler and I’m trying to build engagement group for accounts for people with 50k follower,” and then you can add yourself as the organizer. People don’t want to be organizers, so it’s up to you start it.
Cornelia: How important is it to be original and not just reuse content from other accounts?
GAMINtraveler: For us, we do a mix.
If you’re a new Instagram user and you don’t have a lot of content, there are many feature pages out there that you can repost. Whatever you do, be intentional and give credit to the right people.
To be honest, in the business accounts we grow, reposting is a big part of the strategy. If you see an account that is growing well, and they’re posting a certain type of content, you just need to copy that style. Repurpose that content. Usually, there’s just a trend.
Cornelia: Do you have to reply to every comment?
GAMINtraveler: The faster you can reply, the better. If you reply in the first fifteen minutes, it makes the post stronger and more active.
Something that travel bloggers have been doing is posting in their stories that they will be posting and the people who comment within the first ten minutes will get a shout out. It’s a great way to promote engagement.
If you comment back quickly, your posts get stronger in the algorithm.
Cornelia: Do you use any tools or apps in your IG strategy?
GAMINtraveler: We do. Schedulers are a very important part of our work. If you can schedule out a few days or weeks in advance, it’s more efficient. Trying to post in the moment every day can be difficult. This way you can schedule a lot at once, and it helps with staying consistent.
Command for Instagram is an app that allows you to see the most popular posts in someone’s account. We would use this research in our field for repurposing content. Recently, I think it’s limited to the last two months, but it’s still useful.
Regram is good for reposting very quickly.
Cornelia: When is the best time to change from a personal account to a business account?
GAMINtraveler: With the new changes in Instagram, right now. So many of the 3rd party tools will be limited to show results. You have to be a business account.
If you want to use your insights, you’ll have to be a business account. And you’ll never know when engagement will be good, so it’s best to take advantage of those tools now.
Cornelia: How do you find top accounts?
GAMINtraveler: Start with hashtags.
The Instagram algorithm continues to grow smarter, and if you start interacting with travel content. In your search, you’ll start seeing all of the viral and trending content in your category.
Cornelia: How important is geotagging?
GAMINtraveler: If you’re posting in travel, it can help with getting reposted and find new followers. For example, if you know in advance you know you’ll be posting about Bali, we will do advanced research and know the top posts in Bali and we will tag them in our posts.
In the stories, we will put the location and hashtag in every story. Even if you’re not there, you can be featured in that town. People in that location can find you easier.
Cornelia: Do you have particular tips or strategies for service-based businesses?
GAMINtraveler: You want to think about the target audience. People will gravitate toward motivational content, but that can become saturated, so if you know the type of people you want to attract, research what kind of content they like.
People can get overwhelmed by focusing too much aesthetics, and while that is important, it’s more important to focus on what is trending in your category. Test a lot in the beginning and if something stops working, use the archive feature so that you keep your insights, but the post is no longer visible in your account.
Cornelia: Any last tips and advice?
GAMINtraveler: Do your research and really look at the growing, popular accounts in your niche.
See what the trends are and follow them. If you want to network with people, check the people who are commenting in the first ten minutes. Reach out to them and in time, you’ll be able to build your own engagement groups. They will likely to be inside your circle.
In the beginning there will be a lot of testing, but you’ll have to find the balance between what works for you and what people are connecting with. Focus on your audience. Find your voice.
Finally, if you have a growing Instagram following and you’d like to learn how to optimize it for lead generation and really monetize your following, download our case study of how a client of ours made over $23,000 in just 7 days by utilizing her Instagram following: https://funnelgal.com/freecasestudy
Learn how to tell a story andwhat stories inspire people cross-culturally.
Here’s an example:
I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.
I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.
By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.
I was real about it and made it engaging.
Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.
The second major key is consistency.
If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.
Think about the people who you are friends with but who never post on Facebook.
You start to feel very disengaged from them.
Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.
There is a term for this type of marketing, and it’s called the para-social phenomenon.
A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.
And that’s what you want to do with your Facebook profile.
You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.
It doesn’t have to be perfect.
Life is messy.
Be open and build influence and relationships with your own personal tribe.
Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.
Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.
Once they do that, they’ll see a link to this group.
It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.
So, funnel your Facebook interactions with a link on your profile that people can actually see.
You might be asking: What about strangers?
That’s a valid concern.
At the beginning, I did befriend a lot of strangers, but I did it strategically.
If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.
Then I knew that those were people who would want my content, so I connected with them.
An important part of this step is that I would always send them a personal message.
It’s so valuable to connect with a person who has expressed interest in your content.
I know from my expertise I want to help them, so I add them as a friend.
But don’t stop there.
If you really want to connect, send them a message.
If you friend request someone, and you don’t message them, you’re really missing the point.
Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.
If you want to meet new people and be social, then you have to be social.
Don’t just add people and ignore them. It defeats the purpose.
And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.
By doing this, you’re only speaking to a small target market and not building that para-social relationship.
You want to give them glimpses and be well… YOU.
Build a persona around your interests.
Talk about the good and the bad.
Recently, I posted about long day of work and a migraine, people found that really relatable.
So, don’t just share about your industry, but tell a story.
There should be different content on different mediums.
Your Facebook business page should have valuable information about your business: testimonials, updates, photos.
And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.
Eventually, if you are consistent, you will start to notice what is engaging to your followers.
You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.
When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.
One of the scariest things for business owners is that there is so much competition.
So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.
Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.
If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.
How to optimize my lead generation attempts for better conversions?
How to fill-in-the-blank?
I bet you $100 that if you have all of those things in mind and are wondering about all of those things than you have not cracked the code to your online business yet.
Because 99% of the time when a business does not make any sales (and with it, revenue), it is due to unfocused messaging in combination with not targeting the right people for your offer.
So, what needs to happen in order to change this?
(1) Focus on getting clear on your messaging.
(2) Speak to the right audience.
You would be surprised at how many online entrepreneurs and business owners are getting this wrong.
Not only that, they also ridiculously undervalue that messaging and audience-matching aspect that needs to happen for an online business to become profitable.
Instead, they buy into every tool or analyzation app they can find, get a funnel building software, hire a Facebook Ads person, a designer, a social media manager, etc. and expect them to create pure magic.
Don’t get me wrong…
All of these people and professionals are super important and if you are not a specialist in any one of them, you want to look into partnering up and hiring a professional like that.
My main point though is that as the CEO, the business owner of your business, the entrepreneur of your product, it is your main responsibility to listen to your target market and figure out HOW to sell WHAT it is that you are selling.
Because, you see, if you do not have an answer to the previous paragraph on the HOW, the WHAT and the WHO, than you won’t have a successful, thriving business.
You would be surprised though how many business owners and entrepreneurs want to rub off this responsibility on a service provider of theirs when it’s really not.
Service providers are there to provide their expert knowledge and further help you scale up your company in different ways and through different implementations of their skill sets.
I’m arguing though that it is not their responsibility to “fix the core of your business”.
And if the core isn’t working, the rest isn’t working either. Not 100%.
Because when at its core your messaging is off and unclear or, the quality of your product/service is crap or, the fact that you are not selling to the right audience… when all of this is happening, this means that no one could ever fix your business for you.
So, I want to encourage you not to ever shy away from these very basic responsibilities and instead take ownership of your business and brand (in the digital space, especially).
If you are actively in business, you are the person that should understand your audience completely inside and out (as if you could almost read their minds).
Let’s get to the important questions though in regards to what you could do if you’re unclear about all of this.
Well, there are 5 things that might help you:
(1) Are you promoting and talking about your product/service with the BIG DOMINO effect in mind?
What is the BIG DOMINO effect you might ask?
Think of a domino as an objections to your product/service and overall message.
In essence, it’s for you to figure out now which domino of all the dominos is the one that you need to make sure off that if you kick it, ALL of the subsequent other dominos will start falling down too?
If you can do that, you’ve found one of the secrets for online business success.
(2) Focus on the vacation, not the plane ride.
Most business owners and entrepreneurs love to talk about all of the features that they’re able to get from a particular product or service.
Your target audience does not care about that.
They care about the vacation!
In other words, they care about the end result and how it will immediately make their life better.
The plane ride is boring.
Telling them about the awesome vacation is cool.
The way you position yourself and your brand is everything.
Sometimes, a slight shift in how you position yourself, can have a HUGE impact on how your product/service offering is coming across to your target audience.
As a basic positioning statement, this might help:
For [your target audience] who are [fulfilling specific characteristics], [your company name] provides the [specific category of buyers] with [competitive advantage] because of [unique value proposition and social proof].
(4) What OST are you known for to your market?
OST means ‘One Simple Thing’.
What OST of the entire breadth of products or services you offer are you most likely known for?
Remember, it has to be simple and memorable.
If you have too many things in mind that you could be known for, you need to dig deeper and figure out the OST.
(5) Context, context, context.
I can’t repeat this enough but if your messaging isn’t sent to the right audience, it’ll feel like spam to whoever gets it.
Think carefully about your target audience’s environment, location, activity and time of day when you deliver your message about your product and service.
Also, depending on the type of platform that you’re sharing your message on (Youtube, Instagram, Facebook, Twitter, a Podcast, Blog, etc.), your target customer/client comes to this platform for a different reason and with a different intention.
Just think of how you use those different platforms yourself and the amount of time you spend on them as well as what type of content you usually consume when getting on the platform… that should give you a very good idea of why your customer/client is on there too.
Depending on that, you have to adjust your messaging to FIT the CONTEXT.
You can read more about this particular point in this other blog post of mine as well:
You need to get away from your laptop and desk for a while, sometimes even a couple of weeks.
You need to give yourself space for new ideas to form or old ideas to confirm themselves.
When you really struggle to pin-point exactly what your message is (the WHAT) and how you’re best delivering it to your ideal audience (the HOW), than the best thing is to step away and let yourself be inspired.
Hope you found this helpful.
P.s. If you feel like you truly need more mentorship and coaching when it comes to this topic, you can hire me as a coach on an hourly basis HERE. I also offer monthly packages. Feel free to CONTACT me for more information.
Why would you even want to know how to get people interested in you?
If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.
This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.
However, it all starts with first getting someone interested enough in you to find out more about you, right?
Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.
So, let me go through the different actions I have found that are important to get people interested in you online.
 Be open and honest as well as up-front with who you are.
This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.
What I mean is that your profiles online should be clear and inviting.
They should be an honest representation of who you are.
For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.
Their profile will be mostly about fashion and show pics of them showcasing different outfits.
You know right away where you are at with this kind of person.
Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.
Same goes for authors, athletes, etc.
Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.
This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.
Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.
 Show up.
It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).
Because it instills trust.
It shows that you are a reliable, trustworthy person.
However, it’s not only important to show up.
It’s also important how you show up!
What is it that you are sharing? How valuable is this to your potential ideal audience?
You need to be conscious in terms of what you share and how this is of value to a potential fan.
 Choose the right platform.
If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.
However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.
For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.
Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.
And the list goes on and on but I think you get my message.
Form of distribution matters as much as frequency of distribution.
 Stop looking at what other people are doing.
One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.
People don’t like copies and phonies.
People are attracted to people that seem to be inventive and real.
 Use polarity to your advantage.
This one tip of mine will create both fans as well as anti-fans to you and your brand online.
However, it is apparent to get people interested in you and what you have to say.
Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?
Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.
As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.
 Have a strong, clear message.
I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.
Give people something to believe in when following your content and messages online.
Otherwise, what’s the point?
There needs to be a purpose to things, a reason why you do the things you do.
 Share your story.
This last point goes kind of hand in hand with the previous point.
Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?
Of course, I’ll tell you in case you haven’t guessed it yet ;).
It is your STORY.
What caused you to be at the point where you are right now?
What was the reason for transforming your life (or the wish to do so in the first place)?
Where were you a year ago and where are you now?
What are you struggling with currently in your life that you can open up about with your tribe?
And so on.
Dig deep, look at your past, connect the dots and tell us your story <3.
I want to make this a bit of a different kind of recap than the usual ones you can read out there about an event conference such as Funnel Hacking Live is.
I’m not going to tell you all of the operational things or how I liked the venue, the hotel, the food, etc.
Instead, I’m going to share with you my most important takeaways that I was able to take away from the conference in terms of value and you can decide if you think this conference was worth my while.
The value that I can’t describe in words, I made sure to add by adding pictures with some of my most favorite people I was able to snap a picture with during this past week <3.
Just so you know, images and takeaways are random and not in order.
Enjoy! Here we go ;).
SIDE NOTE: In case you have never heard of Funnel Hacking Live, it’s one of the biggest digital marketing conferences in the world where the premier folks in the digital marketing world brainstorm over sales and marketing funnels and share industry updates and a bunch of other value.
The founder of this conference is none other than Russell Brunson. He is the creator of the world’s fastest growing funnel building software CLICKFUNNELS. (where you can build like sales funnels, webinar funnels, landing pages, eCommerce funnels, etc.).
(1) The 2 Most Important Things To Ask Your On A Daily Basis As An Online Business Owner:
–> What am I selling?
–> How am I selling it?
(2) If You Haven’t Hit $1 Million In Revenue, Your Focus Should Be On:
–> Focusing on your CORE FUNNEL that sells your CORE PRODUCT. Get that one to work first before you add on tripwires and backend offers.
This is not to stay that you should not have your entire value ladder of your business in your head planned out already. However, your focus should not be divided. You’ll reach your revenue goal faster that way.
(3) There Are 3 Ways To Grow A Company:
–> More customers.
–> Get those customers to spend more money.
–> Get them to spend more money more often.
(4) The Best Instagram Story Ad You Can Run Is:
A click-bait style ad. These can look something like this…
Currently, these types of ads convert the most.
(5) Handpick who you want to work with.
You don’t want to find yourself in a position where you make great money, millions a year even, but you’re just so unhappy with the types of clients and/or customers you have.
Create your ideal customer and client avatar in order to attract the right people to your business, the ones were it’s purely a joy to work with them.
(6) What Causes A Customer To Buy Over And Over Again?
Besides having a great product – naturally – it’s fostering and nurturing a culture around your brand/business.
How do you do that? Well, if you know how you do that utilizing Facebook and just Facebook alone, check out my CONNECT program on organic Facebook marketing for entrepreneurs:
(7) People Can Smell Inauthenticity.
If you keep one thing in mind and one thing only that will help you succeed with your online content strategy and distribution, is to be vulnerable and real.
Be the authentic you and don’t try and imitate anybody else. Yes, you can model the same strategies that other entrepreneurs and business owners are doing. However, you have to make them applicable to and fit you.
Vulnerability is the ultimate human connector.
(8) Don’t Ever Rely On 1 Distribution Channel For Your Message.
Decide on the social media channels you want to be using that you can be a star in and make sure your message is everywhere on those.
(9) Always Be Growing Your Email List
Your email list is THE livelihood of your online business. Constantly, figure out ways to grow, nourish and improve the content you share to your list.
(10) Fail Fast.
You’ve heard this one before, I’m sure. However, it’s still so important to keep in mind.
The first time you put something out there, 99% of the time it usually won’t work!
As a result, fail fast to get to the 1% that will work and keep in mind, business is never about you. It’s about people.
(11) CPA < ACV
Whenever you run any type of paid advertisement, you always want to make sure that your Cost per Acquisition (or CPA) is lower than your Average Cart Value (or ACV).
This is the key to growing a profitable business.
(12) Only Listen To The Market.
Put your ego completely aside.
The only opinion that matters is the opinion of your market, how they respond and if they deem your offer valuable enough for them to pull out a credit card.
(13) The Average Lifetime Of An Online Ad.
Can you guess what it is?
The answer: 3 weeks.
(14) If A Funnel Page Isn’t Converting.
It’s mostly because your hook isn’t clear enough. So, you need to double down and make sure you really clarify your message.
“What’s the hook behind why someone would want this offer?”
Answer this question and you got it.
(15) The Best Tool You Have Available When It Comes To Marketing:
Building up CURIOSITY.
(16) Funnel Hacking 101.
If you decide to model your funnel after a successful funnel, you absolutely need to make sure to model ALL of the elements on each funnel page. Even the smallest detail and color of the Call To Action button. There’s most likely a reason for everything.
(17) How To Publish Consistently On Social Media?
Just make a commitment to doing so. It’s sometimes really that simple.
(18) Clarity Trumps Persuasion.
Clarity trumps persuasion.
Clarity trumps persuasion.
Clarity trumps persuasion.
Got it :)?
(19) Money Is Spiritual.
In order to operate on a higher spiritual plane, you MUST focus on someone other than yourself.
(20) Action Creates Traction.
Most people don’t push forward though because of fear.
However, change the story you tell yourself and start asking yourself, “What if I can…?”
(21) Create Content In Context With Your Day.
This way, you can keep your content unique and real.
(22) Always Sell The Vacation, Not The Plane.
Guess what most online entrepreneurs out there do? They try to describe and sell the plane, instead of focusing on selling the transformation of the experience you’re going to receive when going on that vacation.
(23) How To Get Rid Of Self-Doubt?
Outwork your self-doubt :).
(24) Prospects Judge You Based On Your Free Stuff.
As a result, make sure your free stuff rock and in alignment with what you offer in your paid programs and services.
(25) The Best Way For Sales To Happen Online?
Display of an almost overwhelming amount of social proof.
(26) Selling = Serving.
You can make someone’s life better by selling your product/service and helping them with something they are struggling with. Don’t deny that power you have. Don’t look down on ‘selling’. Selling is awesome.
(27) Energy Comes From Psychology.
You get most of your energy from the state of your mind, or your mindset – NOT from sleep, food, etc.
Have you ever slept for only 3 hours but were super awake the next day? Or, have you slept for 9 hours but felt super groggy and tired the next day.
The difference = mindset.
Work on yours and you will win that game that is business.
Hope this blog post inspired you! If it did, be sure to show some love and share this article with your community ;).
Questions? Just comment down below and I’ll be sure to answer them.
One of the coolest things about being an online business owner is that you can meet up in real life with the cool peeps you interact with online on a daily or regular basis, at industry conferences around the world.
Today, I came back from Orlando, Florida, where I attended the Funnel Hacking Live Conference #fhl2018 .
Most people actually don’t know this about me but I’m very systematic and organized when it comes to preparing for a trip. I’m a PRO at packing and made an art out of it.
It probably started when I was just eighteen years old and decided to attend university in Hawaii. I needed to move my ENTIRE life from Austria to the U.S. at that time.
Ever since then, I’ve flown SO many times internationally as well as domestically that I’ve really perfected my packing.
Today, I wanted to share my carry-on list with you and hope you’ll find it helpful.
NOTE: The things I carry with me vary a little bit depending on the purpose of the trip. However, the things I'm listing here will ensure you have a nice and relaxing flight while being prepared for all sorts of events during a flight.
One of the most important things is what you bring with you into the cabin.
& Depending on the things you carry with you, it can make or break your flight experience. Trust me.
I’ve flown about 18 times alone last year, so here’s my secret to packing my carry-on and that will ensure you an enjoyable flight experience.
I currently use the Samsung Galaxy s8. On my phone, I have downloaded my favorite podcasts, a couple of audiobooks as well as several music playlists.
Depending on what you like to listen to or watch, just do you ;).
Of course, as an online business owner and entrepreneur I can never forget my laptop. Having access to my laptop is my livelihood.
A book for entertainment
You never know when the board computer of an aircraft won’t work or if your computer decides to stop working suddenly.
Yes, all of those things have happened before to me.
As a result and as to not go crazy out of boredom on a long-distance flight, I always bring a good book with me.
I never liked the fairly cheap airline headphones that the stewardesses usually provide you with. Instead, I love bringing my BOSE headphones on short-distance flights as well as my larger BOSE noise-cancellation headphones on long-distance flights.
I love finding unique and purposeful notebooks such as the one in the video (which is sold out I just saw) or this one on Etsy:
Something to write with
The pens by the company Kyinflose are great. You can find them here.
Altoids are great (or any other sugar-free mints) or plain old simple chewing gum works too ;).
And in case you didn’t know, here is an interesting read on relieving air pressure when traveling in combination with chewing gum.
Due to the air pressure on a long-distance flight I sometimes (if rarely) get headaches. Ibuprofen is my go-to pain killer for that or, for whatever unplanned occurrence.
Organic lib balm is awesome and helps to keep your lips moist and shiny. My favorite one is the one from H for Love.
Toothbrush, toothpaste and mouth wash are something that never miss from my carry-on luggage. Ever since getting Invisalign, I’ve totally gotten into the habit of brushing my teeth after each meal that I consume. And, it helps to keep my teeth nice and white as well ;).
Lavender oil calms you down if you simply rub a tiny bit right underneath your nose and in the middle of the forehead. It also helps to fall asleep. In case you don’t like the smell of Lavender Oil but rather prefer a different smell, go ahead and take that one with you.
For some odd reason, I personally love the earthy smells that men’s deodorants have. As a result, I use any of the Old Spice deodorants.
Moisturizing Facial Spray
This is SO refreshing if you do that. A little tip of mine ;). I love the beauty elixir spray by Caudalie. I use it a lot throughout the flight and it immediately makes me feel as if I was sitting in a fresh-smelling forest, rather than in an often times stuffy plane.
In case you don’t do Gel Nails when getting ready for a conference or before leaving for vacation, I’d highly recommend brining a nail file. My favorites are the ones by MAKARTT.
Even if you don’t have your period during the time that you’re traveling, bring a few extra pads regardless. Once, when I was flying, my seat neighbor desperately needed some and I was able to provide her with some.
So, if you carry them with you, you’re always prepared to not only help yourself but a fellow lady out as well ;). The Menstrual pads that I recommend are the ones by RAEL. They are great and I’m happy to see that lady products are actually being made of better, non-toxic materials now.
In case little leftover crumbs from the airplane food get stuck in your teeth, floss will be the solution.
Eye drops are particularly helpful during a long-distance flight. I always get irritation in my eyes after long-distance flights. So, in order to not look like a red-eyed demon or something like that, I always make sure to carry eye drops with me.
You cut yourself sometimes or get blisters from your shoes. It happens. That’s why I always have one emergency tube of Neosporin with me.
If you’re a woman and have hair that’s longer than past your shoulder, carrying a couple of extra hair bands with you can help a lot. I like these ones because they are super cute.
I’m pretty European when it comes to certain things and so, I always carry some form of perfume with me. When I travel I usually like perfume roller balls or small travel sizes. In case you can’t get some samples from your local Sephora, I recommend the Pre De Provence Rollerball.
As a gal, you never know when you see a little hair somewhere along your brow lines (or in between your nose) that’s not exactly where it should be. A tweezer is here to help. My favorites are certainly the tweezers by Revlon.
Hair brush or comb
My hair can get pretty knotted up after a flight if I don’t brush it out right after we arrive at my destination airport. It’s probably because I like to leave it open since it is more comfortable.
In order to look all neat and tidy when I arrive at my destination, I like to comb through my hair with a comb or hair brush I carry with me. It can make such a difference.
And that was it! This was my list. I hope that you found it helpful. If so, be sure to share this blog post and let me know in the comments down below which products in your carry-on you can’t travel without.
When it comes to recording videos or even recording yourself on video, most people feel the fear creeping up inside their chest.
It’s an overwhelming process to them and especially a lot of business owners and entrepreneurs, who could really benefit from using more videos throughout their marketing, shy away from it.
My goal with this blog post is to shed some light on the entire video recording process for you and to show you how simple it can be if you are aware of a few ‘shooting rules’ as well as have some basic equipment.
So, here we go:
GEAR THAT I USE AND CAN RECOMMEND:
Having a collection of this basic video recording equipment, will make recording videos so much easier.
So, since gear is where every creation process starts, I wanted to start here and share with you what I personally use and what has worked for me.
When it comes to recording quick videos on the go, I simply use my SAMSUNG S8 phone with its in-built video editor processing tool.
It’s amazing nowadays what smartphones can do and it’s so easy to just capture some footage on the fly with it.
I have a DSLR camera. However, I prefer shooting videos for Youtube, Linkedin and other marketing purposes with my Sony Cyber-shot DSC-RX100.
It is SO small, light and quick to use. Moreover, you can guarantee to do a good job setting up the whole setting yourself because the camera allows you to turn the screen of it, so you can see yourself and what you are doing the entire time.
Then, of course, I use a tripod. I got a small one for the table as well as a tall one if I need to move the frame out a bit further.
For lighting purposes at home, I bought this lighting gear package a few years ago and boy, it was one of the best investments I’ve ever made. I highly recommend it.
Having the right kind of background lighting immediately increases the perceived quality of your video.
Finally, audio is key. For audio purposes one of my famous Youtuber friends recommended to me the Zoom H4N PRO Digital Multitrack Recorder. I’ve also had it for years and it never disappoints to deliver the kind of audio recording I’m looking for.
In case using such a recorded, is a bit too complicated for you because you don’t want to have to deal with transferring the file onto your computer – I totally get it – you can use this microphone instead.
You simply plug it into your laptop for improving your audio quality and it does a great job as well.
VIDEO SHOOTING TECHNIQUES:
Regardless of if you do Facebook Lives for your marketing or you pre-record Youtube and/or Linkedin Videos, abiding to these ‘video rules’ can make or break your video and as such, have a direct influence on your viewership.
They are really important and you need to focus on getting them right if you want to create an interesting video.
(1) Background, background, background.
Depending on your brand, use the kind of background that fits to it.
I’m personally a book nerd, so I love having my home library in the background of my videos.
So, if you are a solo-entrepreneur, you might use your home office as the background to your videos as well.
If your brand is more colorful, use colorful backgrounds.
Don’t shy away from it.
Test, test and test again. See what works and what your audience responds to.
A good rule of thumb is that if you would be watching the video, does the background look distracting to you or are you still in focus?
That is also an important question to keep in mind.
(2) It’s all about that lighting.
We’ve talked about having the right kind of lighting background in the previous section.
Your face always needs to be pointed towards the light source.
However, be sure to not have direct sunlight, for example, or a lamp pointed directly at your face.
This will create really harsh shadows on your face and actually, make you look older.
This awesome graphic by Wistia explains from where you want your lighting sources to come from:
I’ve found that video views convert the best into engagement when you either position yourself in the exact middle of a frame or,
When you frame yourself onto one third of the frame, kind of like this:
Do you see how in this video, I’m trying to position myself towards the middle of the left arrow.
That’s the kind of framing I am talking about ;).
Again, you’ve got to try it out.
When I record from my home office, in comparison, I noticed that because of my set up, the framing looks cooler if I position myself in the middle like this:
Now, the setting or context is related to the framing.
Depending on if you choose your home office, a park, walking inside the office space of a co-working building, walking through town, on the beach, etc. depending on all of this, your framing will be influenced by the setting.
If you choose to have an interesting setting or context that you film your video in front of, you can dramatically increase your conversions.
However, you have to find what works for you.
Some people love sharing lessons while walking. Other entrepreneurs or business owners would get way too distracted to do that.
You have to figure out what works for you, what resonated great with your audience and than, do more of that.
(5) Audio can make or break your video.
I’m the first one to admit that I don’t always have the perfect audio during my videos.
Though, I definitely try because I know how important this is.
Because of that I always take my BOSE headphones with me anywhere because they do a pretty great job at recording some nice audio when I decide to record a video on the fly.
Or, how I quit my corporate job in 2015 at the age of 27 with $7,000 in my bank account, NO clue how to start an online business or make money online and had only 3 months to figure it out until I’d run out of savings.
And figure it out, I did. Read on…
To tell you my whole story, I’d probably have to go back a few years.
It started in college when I studied abroad in Seoul, South Korea. I took a few technology entrepreneurship and international management classes. Inspired by one of my professors, I started a blog.
My goal was to interview entrepreneurs. It quickly turned into a lifestyle blog. I was never able to really figure out how to monetize my efforts though.
So, it was more of a hobby. Regardless, it was back then, when my softly blossoming entrepreneur buds started to originate from.
Fast forward a few years and I found myself in a corporate job as an operations manager at an international corporation.
Okay, it wasn’t my awesome peeps that I worked alongside with that made my corporate job miserable.
Instead, it was the sheer monotony of it.
The fact that I did not use anything at all that I studied and was passionate in (diplomacy and sociology) or, my other creative talents.
You see, I grew up playing the violin professionally all throughout high school.
Not only that, I graduated from a special Arts high school before moving to the U.S. to study.
I always thought that there was more to life.
I did not want to get stuck in a corporate job, pretty much having the same routine day in, day out.
I did not want someone else to be in control over my own time.
To me, being the boss of your own time means freedom.
Life is life, though. Plans don’t always work out.
There comes a time when it’s not just about those plans. It’s about your future and it’s about what purpose you decide your life will have (and has).
In other words, how do you want to spend your time?
For me, I knew I wanted to build a legacy.
I wanted to inspire people and wanted to help them break through form the constraints they impose upon themselves and live a life on their terms.
In other words and the only way you can do that is by figuring out what SKILLS and SKILL-SETS you already have (or that you’d love to develop), what innate talents/strengths and figure out how to package them in a way that they become valuable to the overall economy.
Understanding that and figuring that out for yourself will result in – you’ve guessed it, income.
Which, in turn, means you will never have to send out that resume again – hoping someone else will choose you and turn your life around.
Make the choice today to turn your life around.
It all comes down to that, a choice. And that is what I did.
So, I started scouting out freelancer websites upon a friend’s recommendation.
My favorite site that I used to experiment with the kind of value I could add to the economy and other businesses was Fiverr.
From when I first used it, it has changed and developed quite a lot.
However, throughout the next six months, I was able to replace the monthly income of my corporate job completely with the kind of money I earned from doing gigs on Fiverr.
First success, right?!
Side note: Yes, I do have a course on Fiverr and even wrote a book on the hacks I used to get those kinds of results. You can find out more about that here: https://fiverrwithfocus.com/welcomefwf
Now, once you get to a certain point, you quickly realize that you need to leave the mothership. It truly felt like that.
Though, I had hit a wall.
I realized that if I really wanted to start growing a successful business (and not only be a freelancer, which is totally fine if this is what you want. it all depends on what you want), I needed to start to figure out how to position myself outside of Fiverr.
So, that’s what I did next.
Once you start branding yourself and positioning yourself correctly, it is pretty straight-forward how to get new business.
And after a ton of trial and error throughout the next few months, I developed a system for this as well.
Throughout the beginning and even nowadays, I get about 90% of my clients from being active on Facebook, without spending any money on paid advertising.
The next success!
Don’t get me wrong.
There was a LOT of trial and error involved. There still is. That never stops.
I had people tell me that I was, for example, crazy for ever offering services on Fiverr.
Though the thing is that if you have never before made real money online before to where you can imagine it completely replacing your regular ‘job income’, it’s hard to find the inner attitude and mentality to get and close new clients.
All in all, you have to figure out what works for you.
Though,most beginning business owners and entrepreneurs are either (or both):
(1) Sabotaging themselves because they do not think they have what it takes to live the laptop lifestyle so to speak.
I was the same.
Not only that, I did not know what to sell. Fiverr helped me figure this out without, for example, hiring an online business coach that would have charged me (rightly so) a few thousand dollars a month.
At that point, I was not ready to make that kind of investment.
Maybe I would have achieved my diverse small successes much faster if I had invested in a coach or program though.
What can I say? I can be a bit stubborn at times and want to figure things out on my own.
Nowadays, I’ve realized to not hold on and let go of my stubbornness much sooner. Thanks goodness ;).
(2) Overthinking things.
You can figure everything out.
Just take it one new information at a time.
No one has it all figured out at any given step in their journey.
That’s part of the mystery of life ;).
(3)Too slow when it comes to pivoting.
Yes, there is a difference between following every hottest new shiny object AND pivoting if something is truly not working.
I believe that every single person out there (and if you’re reading this you are certainly one of them), can create the life for themselves and their families that they always dreamed of.
You just got to take a chance on yourself.
If it does not feel right after you gave it your best shot, pivot and try something else.
Eventually, you’ll get there.
And some things which might be not right for you anymore tomorrow, are important and true and right in this very moment for you.
It is all an experience you have to go through to grow.
Don’t be afraid of trying.
Don’t be afraid of putting yourself out there.
After all, what do you have to loose?
You can always go get another job.
If you have a job right now, you can skip going out with friends for Happy Hour and dedicate some hours during the week to start taking action towards your dreams.
Life can change A LOT in one year.
Heck, you CAN change your entire life in just 12 months!
Think about that.
When I first started, I still worked from a cubicle in an office doing the same thing every day.
12 months later, I developed into a business owner, traveled around the world with my husband and two dogs while loving the work I do for my students and awesome clients and intentionally, building my online empire.
You’ve got this!
Oh and don’t forget to spread the love and share this article on your social media if you’ve liked it <3.
Reduce abandoned carts of your physical and digital products through this automated email sequence and increase sales by 25%.
Do you know what is the email sequence that is often times ignored the most but that is SO powerful in terms of your overall sales process?
It’s the Abandoned Cart sequence.
This 3-part sequence is definitely one of the most important, automated sequences you need to implement right now if you want to increase sales of your online store, digital course sales, etc.
So, open up your email automation software and let’s incorporate that abandoned cart sequence for you ;).
Side note: I personally love using ActiveCampaign as an email provider. You can test ActiveCampaign out for free for 14 days here if you'd like and don't have an email provider yet.
I’d, furthermore, recommend that you edit the sequence to fit your brand and offering ;).
So, let’s get started:
The purpose of this email is to get straight to the point.
Just address customers’ most frequent concern about your course or service and add a direct link to the order form as a way for them to complete their purchase.
When to send: Between 1 hour and 24 hours after the visitor started the checkout process. No earlier or later than that though!
Subject line option #1: I think you left something.
Subject line option #2: Did you forget something?
Email body copy:
Hey [first name]!
I noticed you were thinking about purchasing [name of your product] but left before completing your order.
I get it. Life can get busy and maybe your kid woke up from taking a nap or you had to rush to run some errands, etc.
Many potential customers have been mentioned [most common concern about your product].
That’s why I wanted to reach out to you, just in case you felt that way too.
I know, I can read minds a bit ;).
So, I just wanted to let you know that !
If you’re now ready and want to complete your purchase and [unique value proposition of product goes here] just click the link below.
Click here to get [name of your product].
Should you have any other doubts or questions, I’d be happy to answer them—just reply to this email and I’ll get back to you.
Looking forward to seeing you inside the program! / Looking forward to working with you. / etc.
Let’s do this!
If your prospect or lead has not purchased after the previous email, we can assume that they might need a little more convincing.
We’ll tackle that problem by using some social proof in a follow-up email.
An ideal number of testimonials to send in this email = 3.
Including screenshots or actual images of the social proof works best (but also include the text because depending on your email marketing software, emails do not always work that well!).
When to send? 2 or 3 business days after the previous email.
Subject line option #1: “[Short snippet of customer testimonial]”
Subject line option #2: What [term you use to describe your customers] are saying
Subject line option #3: That’s what she said.
Email body copy:
Hey [first name]!
I know you recently considered [investing in / purchasing / joining] the [name of your product]…
So, I thought I would share some testimonials from our current customers:
We’ve designed [name of your product] with [describe the target audience and their challenges] in mind.
If that sounds like you, I think we can help out!
Just click here to get [name of your product]
Let’s do this!
P.S. Just hit ‘Reply’ if you have any other questions. I read and reply to every single email!
This is usually the last email in your abandoned-cart sequence. Unless you are ambitious and want to try out more emails – be my guest! Testing is always good.
Use this particular email as a sort of ‘last attempt’ to get a purchase from the potential prospect/customer/etc. by offering an incentive or a low-risk alternative; this could be a coupon or a trial.
When to send: 1 additional business day after the previous email #2.
Subject line option #1 (if you’re offering a coupon): How about [discount amount or percent] off [name of your product]?
Subject line option #2 (if you’re offering a trial): Want to test-drive [name of your product]?
Etc. The type of urgency and bonus you might want to add depends on your product/service as well as your target audience.
Email body copy:
Hi [first name]!
I get it!
Among SO many available [description of your product] in [name of your category or industry], it can be hard to make a decision about which is right for you.
I thought I would try to make things easier for you.
I like simple.
[Describe your offer/coupon/bonus/etc.]
Just reply to this email and we’ll have an answer for you.
Let’s do this!
I hope you found this helpful. If you did, be sure to share this blog post with your tribe as well as subscribe to my blog to be the first one to get notified whenever I post something new and cool like this ;).