Let’s talk landing pages today.
There are 15 key elements that comprise any successful landing page.
Wanna know what they are?
Here we go:
1) Clarity: You need to have a clear offer in order to meet your target audience’s expectations.
2) Scent: Stay true to your own unique voice and style throughout the landing page?
3) Relevance: Is your offer relevant to your market? Will it be in the future as well? Do your market research.
4) Visualization: When a complete stranger is checking out your landing page, is it easy to understand and can they actually visualize the problem you are going to solve for them?
5) Visible Form: Copy what works. Research landing pages from top people in your industry and see what works for them and what does not.
6) Appropriate Number of Fields: Don’t put an entire book up for grasps throughout your page. Only put the most necessary information up there but also don’t gorget fields like CTA, testimonials, etc. A good rule of thumb is that the length of your form is contingent upon the offer’s perceived value.
7) Compelling Form Headline: Headlines are hard to write but want to know the 3 simplest ways to improve any headline? a) Add the words “how to” to your headline. b) Communicate time, or in other words, how long will it take exactly to fulfill that promise of your headline? c) Add fascination to your headline. This one I’ll let you figure out on your own .
8) Visible & Noticeable CTA: If you have a form or just a simple CTA, you need to make sure the copy is clear and actionable, and that the CTA stands out. Lyft does an amazing job with this (while still using their brand colors). –> https://www.lyft.com/
9) Professional Design: You page layout design is the single most important thing to develop not only trust, but it is also a representation of your brand!
10) Relevant Trust Icons: Does the page maintain your “ad scent”? Are your images competing with your call to action? Is your most important copy accentuated by the design of the page?
11) Authentic Testimonials: I think we’ve all made the mistake, especially at the beginning of our digital entrepreneurial career to edit existing testimonials or use fake ones. Don’t do it. It will only backfire on you later on. Let’s keep it real, shall we?
12) Clear Privacy Policies: You can use this servicehttps://
13) Using Visual Queues to Highlight Key Areas: Be sure to maintain one decisive color scheme.
14) Page Design Fits a Singular Theme: The fonts, colors, imagery, and copy compliments each other.
15) Supporting Imagery: The images you use should never compete with the overall page theme as well as distract from your CTAs.
Hope this was helpful and hope everyone is having a wonderful week !