The art and science of creating ridiculously good content.
Do you dream of having people line up online and hunger for your next post to go live?
Do you wonder how some online creators simply manage to get SO much engagement when every time you post something, all you hear are crickets chirping?
If you answered,
To both questions, than this article will be super helpful to you.
Here are my 10 Golden Rules:
Read your content out loud.
I learned this trick in theater class.
Our acting teacher, Mrs. Hirsch, always stressed,
To read each and every single scene, monologue or sketch
That way, we were able to capture and understand
The true meaning of that, what is written.
I have noticed throughout the years,
That reading every single content piece out loud
Before publishing it,
Gave me an advantage.
Because it allowed me,
To improve said content piece’s FLOW.
And flow is flow.
Make sure your post is mobile-optimized.
According to an article from Techrunch back in March, U.S. consumers alone spend an average of 5 hours per day consuming content from their phones!
“It’s not longer a case of asking whether mobile marketing is important, we know it is!”
How do you break up your content piece to make it mobile friendly?
You do it.
Just like this.
And at the same time,
You speed up your reader’s reading time.
Because content that is written this way,
Is a real joy to read through.
It is easily digestible.
And oh-so-deliciously-value-packed ;).
Repurpose your content.
Yes, you’ve heard me say this right.
I give you hereby permission,
To be lazy.
Why on earth would you not,
Repurpose your content?
Statistically, only 5% of your follower-ship,
Sees a new post of yours.
The chances that they see your content on a different social media platform,
Are therefore pretty low.
You want to create a true spider-web of ‘you’ that your audience can fall into.
Cover your tracks.
Break down your content,
Re-structure and perfect it for different platforms.
Then, re-post it.
Do not post the same content on all of your social media and/or blogging platforms on the same day (unless you ‘share’ a content piece).
Leave some time in-between,
At least a couple of weeks.
This way your content always appears as fresh,
AND it is seen and enjoyed by more people.
Do not try to sound like anybody else.
Stay true to who you are.
Are you naturally a pretty sarcastic person?
Show us some of that smart sarcasm throughout your writing.
Are you naturally a pretty logical person?
I want to see that logic reflected in how you choose particular words,
As well as craft sentences and structure them.
Do not try and imitate.
And the hearts of your readers will belong to you Write in a conversational tone.
Did you know that when a reader has to think about the meaning of the word for longer than two seconds, you have already lost them?
Don’t try to sound smart.
Maintain a conversational tone with your reader and your reader will thank you a thousand-fold.
Some examples of words I continuously see being used but that could be simplified are:
Inception -> Start
Optimize -> Perfect
Numerous -> Many
Poignant -> Touching
Proficient -> Skilled
Implement -> Carry Out
Advantageous -> Helpful
Consolidate -> Combine
Regarding -> About
Emanate -> Come From
Include Imagery. Always. EXCEPT when creating content for Linkedin.
Using the right imagery for your content piece,
Can be a direct way into your reader’s heart.
Images can convey just as much,
If not more at times,
Than words can.
Especially, if your reader is a more visual person.
You want to be able to stimulate as many of your reader’s senses,
As you possibly can with one content piece.
Here is an example of how I did this in a recent post I posted in my Facebook Group,
I could have chosen one single image from my professional modeling days,
I realized though,
That an entire collage would seem even more impressive and visually appealing ;).
Linkedin is a different game.
It is the only platform where I have realized that imagery,
In combination with a written post,
Do not work,
In terms of contributing to added engagement.
Just something to keep in mind.
You never know what will work until you have tried it.
This is one of my philosophies,
And I live by it.
Whenever I get inspiration,
For a post on any social media platform,
I go for it.
And see what happens.
The interesting thing that I have come to realize,
Over the past 7 years of creating continuous content online,
For myself as well as clients,
Is that you truly never know at times what works,
And what does not.
Yes, you have to stick to a basic formula,
You can architect a post to be viral to a certain extent,
But sometimes a post truly just takes on a life on its own.
For example, I truly did not expect this post on my Facebook Profile to achieve that many likes.
In fact, I thought it might even fail in terms of engagement.
People liked it though.
I can’t complain ;).
Trust your instincts.
Make your content piece look like a poem.
Forget everything you have learned in school.
Stay away from writing in traditional paragraph structures.
Instead, break your writing down into single liners.
Make your content piece look like a beautiful poem.
Also, it will be super easy to read that way.
Plus, your engagement and retention rate will go up.
Here is an example of a recent blog article I wrote.
You could merge the sentences together and make it one or two full paragraphs.
However, it would not be as interesting to read.
Showcasing any form of results you have achieved in your business throughout your content always drives engagement.
It is almost as if it is a scientific law.
Here’s how I weaved one of our client’s results into a post and posted it in the official Clickfunnels Facebook group.
Word to the wise.
You want to show numbers like this in limitation.
It’s like with everything.
Too much ice cream can lead to belly-ache.
Showing off results too often can lead to a sense of unbelievability from your audience.
Find the right balance.
One clear direction.
Confusing your audience is never good.
Therefore, you want to focus on one main takeaway.
For example, throughout this blog post my main focus,
Is to assist with how you can improve your content.
With that being said, I am not adding into this blog post:
What makes a great content imagery;
Or, specific ways to stir up emotions throughout your writing in your reader;
Or, how many times a day to post and on what platforms.
There are many aspects that contribute to creating kickass content for your business,
Many of which I do not focus on throughout this piece.
Simply, because my main takeaway is to give you an overall improvement strategy.
Always close your content piece.
The infamous call to action,
At the end of each content piece,
Regardless of social media platform,
Should never be forgotten.
After all, you do not want to leave your reader hanging.
Particularly, if they are hungry for more.
Give them a clear direction of where to go,
After they have devoured your content piece.
This can be in the form of a call-to-action:
To your latest freebie, related to your content piece.
Or, an invitation to join your Facebook Group.
Or, it could be me telling you that if you want to improve,
Your Facebook Content Marketing Game and learn how to sell yourself effectively,
You’ve got to check out my signature program, CONNECT ;).
Link to it here: https://connectforentrepreneurs.com/home-10
Do you see what I did there?
Give 9/10 value (at least!) and allow 1/10 for promotional purposes with a CTA (Call-To-Action).
Don’t be afraid to try different topics for your content creation.
This goes for ALL social media platforms.
Have fun with the creative process.
If an idea gets a hold of you,
Go with it.
The important thing with writing, just like with any other artform, is to experiment.
To be daring.
To push the boundaries of what is possible.
To see how far you can push them at times.
Stir up your audience!
Make them think.
Make them feel.
Let’s do this!
If you feel like you still need help during your content creation attempts, I would strongly recommend the HEMINGWAY EDITOR.
I have been using it for a while now and don’t know what I would do without it.
Your can get the app here: http://www.hemingwayapp.com/
Disclaimer: This is not an affiliate link.
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