How To Get Leads Out Of Facebook™ Groups?

If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

Let’s dive deeper into how that works!

If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

Why?

Because to this day, the best converting traffic is organic traffic.

Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

Personally, I’ve never liked sales. I am good at it.

However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

So, let’s talk about how to acquire new business literally for free.

Let’s focus on building our brands for longevity and not just a quick buck.

With that being said…

There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

(1) You need to become VISIBLE.

(2) You need to add the right kind of VALUE.

Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

This phenomenon is due to the Facebook™ algorithm.

The algorithm is smart.

ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

They work hard on it, every single day.

If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

We are all in this together, especially as online entrepreneurs and business owners.

Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

I still get leads from posts or comments I’ve made last year!

With that being said, a lot of gurus mention that you just need to ‘add value’.

Well, what the heck does that really mean and how do you add value correctly?

This took me months to figure out.

Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
So, switch it up, keep things interesting and don’t forget to be consistent ;).
Let’s do this!
Be sure to share this blog post if you’ve found it helpful <3.
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

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A Word On Facebook Groups

How many Facebook Groups are you a part of?

Let’s be honest.

5? 
10?
20?
38?
Over 200!?

{Comment with your number #️ and you’ll be surprised at all the big numbers from your fellow blog readers}

You see, I know…

I’ve been a Facebook Groups owner for close to 2 years now.

Heck, I’ve ran 4 different Facebook Groups in the process and have been a moderator in a few more.

And guess what?

On average, people that have joined my groups or the ones I have moderated for have belonged to at least 38 (!) other groups.

That’s on average.

Do you know what that means?

A lack of FOCUS.

Not only that?

There’s something else I want to address in here.

But let’s stick with the lack of focus part of this post for a second.

How much time do you have available each day?
And how many of the Facebook Groups you are a part of are active (meaning the group admins are doing a good job in keeping the group alive)?

There will be about 2-5 pretty active ones from the like 38 you’re a part of.

If you just hop into those groups, read random posts and than fall victim to scrolling down the Facebook Groups content heaven…
Well, you pretty much lost focus.

Not only that, there is another phenomenon that I’ve been witnessing.

A lot of the times (and this is especially true for fellow Facebook Groups owners) you start feeling sort of discouraged .

You continuously monitor and almost ‘stalk’ other groups, group admins and active members of groups (yes, I said stalk lol!)…

You keep reading about the process people are making and the successes they’ve seen…

You keep reading about the money they earn, the Huffington Post article they are going to publish, etc., etc.

All the while you are stuck in your little office – wherever that might be – on your computer or laptop feeling…well, down.

WHY?

Because – honestly – you focus too much on WHAT OTHER PEOPLE ARE DOING.

So what is the SOLUTION ?

Leaving all those group?
Not necessarily.

Let’s focus on the essential…

Which is…

Turn OFF the notifications to 99% of the Facebook Groups you’ve joined in your lifetime on Facebook.

Only continue to leave on the notifications or stay a member of 2, maximal 3 (!) Facebook Groups and even then, monitor your time.

I would still suggest you to turn off all recommendations even to those top Groups but instead,

Put them onto the SHORTCUTS section of your Facebook dashboard and check in to see what’s new in the groups a few DESIGNATED times per week – not more.

You will be amazed at how much more focus, time, energy and inspiration you can draw from focusing on your own stuff!

Especially, once you’re able to start seeing the growth, you will continue to be doing this.

Don’t feel down anymore.

WE ALL PROGRESS AT OUR OWN PACE 🐯.

Focus on yourself more.

This will also help you be more authentic.

Because the more group admins and people you follow inside those groups,
The more you unconsciously copy what it is that they are doing without listening to your INSTINCTS and sharing with us a part of YOU.

I want to see more of YOU <3.

I know this was long but I hope it helped.

Let’s do this!
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P.s.:

Of course, I want you to ‘shortcut’ my own awesome Facebook group, Social Media Funnel Hacks.

We’ve got an amazing community going on so in case you are not a member of it yet, be sure to request access here: 

https://www.facebook.com/groups/socialmediafunnelhacks/

If you are already a member, I’m sending you a virtual hug right now. Heck, two 😉!

P.s.s:

We talk about marketing strategies like this one and more inside #CONNECT, my Facebook Networking For Entrepreneurs course.

So if you want to learn more about smart organic Facebook Marketing because you’re continuously liking the stuff I put out here (which means you’re also going to like my teaching methods)…well, you know where to join.

Link to program website: 

https://connectforentrepreneurs.com/home