Marketing with your Personal Facebook Profile To Get High-End Clients.

Marketing with your Personal Facebook Profile To Get High-End Clients.

Did you know that having your own personal Facebook profile and using it to brand your business can greatly benefit you as an entrepreneur?

Yet, so many entrepreneurs shy away from ‘getting too personal’ in their business and are mostly using their Facebook Profile for personal use.

However, the personal touch that Facebook usually does have since its implementation will truly help you form a personal bond with your ideal client and customer.

When it comes to Facebook and organic marketing, one of the things that you blog readers have been wanting to know more about was,

How you could utilize your personal Facebook profile as an entrepreneur to accelerate your business success.

Like I already mentioned, this is something I’ve seen many business owners still under-utilize when it comes to organic Facebook marketing.

The first question you should ask yourself is:

Are you using your personal Facebook profile as personal, business, or a combination of both?

I often see a divide here where people only use it for personal or only use it for business, and it should really be both.

It’s an ideal platform to connect with your potential clients online via Facebook.

Whenever I connect with someone on LinkedIn, I always make sure to connect with them on Facebook as well.

It establishes a more personal relationship because Linkedin is still at the time of this blog post, a more professional platform for professional use.

Facebook allows you to create open, competition-free connection, because potential prospects will be more likely to do business with you now that they know, trust, and like you.

And one of the key components of this is storytelling.

By the way, if you want to read up on more of how you can use storytelling throughout social media marketing, check out this related blog post of mine:

5 Ways To Quickly Build Your Community Online Through Storytelling

People are fascinated by stories.

Knowing how to craft attractive characters and compelling story-lines will allow you to create an emotional connection with your clients.

A great tip to learn how to do this is to read screenwriting and creative fiction books.

One of my favorites is STORY by Robert McKee.

Learn how to tell a story and what stories inspire people cross-culturally.

Here’s an example:

I posted on Facebook a few months ago about how my husband and I were going on a Europe trip.

I shared pictures and discussed the long journey it took to get to this point where we could travel full-time whenever we wanted to.

 

By doing this, I started several conversations that let me identify what personal interests my clients have and it also helped me understand their ‘language’.

I was real about it and made it engaging.

Then, at the end of the post, I shared a link with them, drawing them to my business to help them achieve the same goals.

The second major key is consistency.

If you are consistent with your personal Facebook posts, people will come to trust and expect that level of professionalism from you.

Think about the people who you are friends with but who never post on Facebook.

You start to feel very disengaged from them.

Then, all of a sudden, they launch a business or ask for donations, and the connection isn’t there.

There is a term for this type of marketing, and it’s called the para-social phenomenon.

A para-social relationship is when you follow an influencer on social media and watch their stories to the point where it feels as if you know them. You get a strategic glimpse into their lives although they have never met you.

And that’s what you want to do with your Facebook profile.

You are building a brand persona and you want to be strategic about how you will be perceived and be open enough to give them glimpses into your life.

It doesn’t have to be perfect.

Life is messy.

Be open and build influence and relationships with your own personal tribe.

Another part of this strategy is what I call mini sales funnels on your own personal Facebook profile.

Whenever I interact with people in Facebook groups, I know they will get curious about me and will click on my picture.

Once they do that, they’ll see a link to this group.

It’s frustrating when you have a nice interaction with someone in a Facebook group, but when you click on their profile to learn more about them, there is nothing there.

So, funnel your Facebook interactions with a link on your profile that people can actually see.

You might be asking: What about strangers?

That’s a valid concern.

At the beginning, I did befriend a lot of strangers, but I did it strategically.

If I went in a Facebook group and I saw a post about sales funnels, I would write the answer and interact.

Then I knew that those were people who would want my content, so I connected with them.

An important part of this step is that I would always send them a personal message.

It’s so valuable to connect with a person who has expressed interest in your content.

I know from my expertise I want to help them, so I add them as a friend.

But don’t stop there.

If you really want to connect, send them a message.

If you friend request someone, and you don’t message them, you’re really missing the point.

Once they actually know you a little bit, Facebook will remember that and will drive the algorithm in your favor.

If you want to meet new people and be social, then you have to be social.

Don’t just add people and ignore them. It defeats the purpose.

And remember, if you’re sharing content on Facebook – you don’t want to share content that is only industry specific on your personal profile. I see this a lot.

By doing this, you’re only speaking to a small target market and not building that para-social relationship.

You want to give them glimpses and be well… YOU.

Build a persona around your interests.

Talk about the good and the bad.

Recently, I posted about long day of work and a migraine, people found that really relatable.

So, don’t just share about your industry, but tell a story.

There should be different content on different mediums.

Your Facebook business page should have valuable information about your business: testimonials, updates, photos.

And in your Facebook groups, there are other tricks, such as using Quora to influence top questions that speak to people.

Eventually, if you are consistent, you will start to notice what is engaging to your followers. 

You will learn your clients’ beliefs, cultural values, interests, and you can use these things with targeting and advertising.

When it comes to organic marketing, Facebook allows you to always be fresh in the minds of your ideal clients and customers.

One of the scariest things for business owners is that there is so much competition.

So, if you’re connecting with them as a friend, and being real and authentic, then you’re always there right in front of them.

Whenever you post about your life, it sparks something in another person that allows you to relate to them, and those conversations turn into business.

If you’re loving this post so far and want to learn all of my other organic Facebook marketing tips and tricks, check out my #CONNECT program.

For more information, click here: https://connectforentrepreneurs.com/home-10

 

7 surefire ways to get people interested in you online.

Why would you even want to know how to get people interested in you?

Simple.

If you are an entrepreneur or business owner of any kind, coach, author, consultant, etc. you need to start building up a tribe in order to create a community around your business.

This following will help you get amazing P.R. opportunities as well as help you monetize your tribe.

However, it all starts with first getting someone interested enough in you to find out more about you, right?

Now, you will be surprised but a lot of the time, it’s the same way you would get people interested in you in real life.

So, let me go through the different actions I have found that are important to get people interested in you online.

[1] Be open and honest as well as up-front with who you are.

This is not to say when messaging with people privately that you should sell them on your service or bestselling book, etc.

No.

What I mean is that your profiles online should be clear and inviting.

They should be an honest representation of who you are.

For example, think about your favorite fashion blogger. If it is a fashion blogger, guesses are they are mostly active on Social Media Platforms that attract audiences for this kind of industry.

Their profile will be mostly about fashion and show pics of them showcasing different outfits.

You know right away where you are at with this kind of person.

Next, think of an online entrepreneur or influencer. Chances are, they have promotions on their social media platform but it is also very streamlined in who they are.

Same goes for authors, athletes, etc.

Most of the time, you’ll find that you can fit online profiles into certain types of categories based on the pre-dominant interests a person has.

This is not to say that people fit into any one of those categories. By far not! We, as humans, are very versatile and there are a lot of layers to any given person at any given time.

Now, if you look at a profile and get confused as to what this person is all about or, the profile looks like there’s just not much happening, you are not able to establish a clear connection with that online persona.

[2] Show up.

It’s important that you show up on a regular basis (depending on what social media platform you want to use to get people to find you).

Why?

Because it instills trust.

It shows that you are a reliable, trustworthy person.

However, it’s not only important to show up.

It’s also important how you show up!

What is it that you are sharing? How valuable is this to your potential ideal audience?

You need to be conscious in terms of what you share and how this is of value to a potential fan.

[3] Choose the right platform.

If you desire to get people interested in you online, chances are very high that you’re already active on one or more social media platforms.

However, you’ve got to be careful which ones you choose that will help you potrtray the most authentic version of who you are.

For example, are you a natural photographer that has a good eye but are terrible with writing. You might want to focus your efforts on Instagram because this will allow you to put your best content and work forward.

Similarly, if you’re awesome in videos because you’ve got a shining presence and are not camera-shy, choose Youtube.

And the list goes on and on but I think you get my message.

Form of distribution matters as much as frequency of distribution.

[4] Stop looking at what other people are doing.

One of the surefire ways to be original and authentic is if you stop what other influencers and experts in your industry are doing.

People don’t like copies and phonies.

People are attracted to people that seem to be inventive and real.

[5] Use polarity to your advantage. 

This one tip of mine will create both fans as well as anti-fans to you and your brand online.

However, it is apparent to get people interested in you and what you have to say.

Think about it, no leader in the history of the world, no inventor and pioneer has been supported by a mass of people agreeing with him. Right?

Most of the time, it was only a small, loyal tribe that followed and agreed with his/her every word. A majority of the people though, strongly disagreed with his/her message and instead, talked against them.

As a result and in order to get people interested in you, you will also have to alienate a bunch of people along the way and that will be a natural process of moving along in this online visibility journey.

[6] Have a strong, clear message.

I can’t stress this enough but in order to have people interested in you, you need to create a strong, clear message around what it is that you are doing.

Give people something to believe in when following your content and messages online.

Otherwise, what’s the point?

There needs to be a purpose to things, a reason why you do the things you do.

[7] Share your story. 

This last point goes kind of hand in hand with the previous point.

Let me ask you something, what do you think is THE most unique thing about you that will make other people realize and see how unique you are?

Of course, I’ll tell you in case you haven’t guessed it yet ;).

It is your STORY.

What caused you to be at the point where you are right now?

What was the reason for transforming your life (or the wish to do so in the first place)?

Where were you a year ago and where are you now?

What are you struggling with currently in your life that you can open up about with your tribe?

And so on.

Dig deep, look at your past, connect the dots and tell us your story <3.

If you would like more information and find out specifically about the 4 reasons why you are not visible on Facebook, check out my new free PDF download. You can download it here: https://connectforentrepreneurs.com/free-guide

Let’s do this!

 

P.s. You might also enjoy: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/

How To Get Leads Out Of Facebook™ Groups?

If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

Let’s dive deeper into how that works!

If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

Why?

Because to this day, the best converting traffic is organic traffic.

Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

Personally, I’ve never liked sales. I am good at it.

However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

So, let’s talk about how to acquire new business literally for free.

Let’s focus on building our brands for longevity and not just a quick buck.

With that being said…

There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

(1) You need to become VISIBLE.

(2) You need to add the right kind of VALUE.

Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

This phenomenon is due to the Facebook™ algorithm.

The algorithm is smart.

ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

They work hard on it, every single day.

If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

We are all in this together, especially as online entrepreneurs and business owners.

Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

I still get leads from posts or comments I’ve made last year!

With that being said, a lot of gurus mention that you just need to ‘add value’.

Well, what the heck does that really mean and how do you add value correctly?

This took me months to figure out.

Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
So, switch it up, keep things interesting and don’t forget to be consistent ;).
Let’s do this!
Be sure to share this blog post if you’ve found it helpful <3.
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

Click Here

What are the essentials of a social media strategy?

Any and every type of social media strategy is different.

It is as uniquely different as any one type of person on this planet.

With that being said, there are also some common similarities.

After all, we’re all human, aye ;).

So, let’s touch on some of the basics.

ONE: FOCUS.

Also known as ‘goals’.

I want you to answer the most basic question first:

WHY do you want to market on social media?

{Regardless of platform!}

Are you looking to get more sales for your service based business?

Are you launching an app soon and are trying to increase your visibility?

Are you wanting to build true relationships with people in your industry?

Are you fill-in-the-blank…

You want to make sure, however, not to set too many long-term goals.

Almost nothing else in business changes as quickly as the social media landscapes.

With new platforms popping up every day and content distribution possibilities, you want to stay on top of the game.

However, you also want to make sure to focus your social media attempts.

Being on too many platforms at the same time, will dilute your focus and you will end up half-assing a lot of your social media marketing attempts (pardon my French).


TWO: LISTEN.

This one is often overlooked.

What do I mean by that?

I want you to pay attention to where your audience is hanging out at.

Where are you connecting already with them?

Where do you build relationships with them?

Don’t listen too much to trends.

Trends pass. True relationships that you have built up last.

Pay more attention to where you can find ‘your people’.

Got it ;)?

 

THREE: MESSAGING.

This one’s a tricky one.

You want your messaging to stay the same across different social media channels.

Who are you?

What value get people from you when they visit any one type of your social media platforms?

Are you a holistic health coach? Present yourself as one.

Are you an actress? Great! Be that.

Are you a fashion tech entrepreneur? Stick to that.

Don’t be a holistic health coach AND an actress AND a fashion tech entrepreneur all at the same time.

It comes down to messaging as well as focus again.

Side note: It is okay, however, to showcase your hobbies. So, for instance, you can present yourself as a holistic health coach who is ALSO addicted to fashion.

 

FOUR: CONTENT.

If you have nothing to say, don’t say it.

Don’t force it.

You know what would be a better strategy on days you feel completely uninspired?

To post something like this on your social media together with a nice picture of you,

I never thought a day like this would happen but damn, it did!

I feel completely uninspired today :(… even after drowning like 6 cups of my favorite Starbucks coffee.

What do you do on days that you feel completely uninspired?

Three things happen here that I want you to pay attention to.

You are authentic. You’ve stayed real.

You’ve engaged your audience through a QUESTION at the end.

You’ve actually created content even though you thought you couldn’t that day.

That wasn’t too hard now, or was it ;).

 

FIVE: THEME.

Theme goes hand in hand with branding.

What is your business, company or brand about?

Here is a little exercise for you:

Right now, I want you to decide on 5 theme words for you and stick to them throughout all your social media marketing.

Deal?

Want to know what mine are as an example?

Classy. Entertaining. Value-packed. Innovative. Creative.

In everything I do, I am working hard on portraying and communicating my THEME WORDS to my audience. I want people to get to know me as that.

 

SIX: ACTION.

It’s like with everything, isn’t it?

The more you do it, the better you get at it.

No on was born an expert at that.

I once took the time (it was literally HOURS to be precise) and went ALL the way back to fashion icon/blogger Chiara Ferragni’s Instagram as well as digital entrepreneur Marie Forelo’s Youtube to look at how they started out at…

And let me tell you that, it ain’t pretty.

Really.

If you believe for one second that any expert/celebrity/influencer/etc. was as perfect in what it is that they are doing as they were when they started out years prior… you’re lying to yourself.

And, it will give you an excuse to not take action.

So, just don’t.

If you have to, take any one of your favorite social media influencers and go all the way back… to the first few posts when they just started.

Most are still figuring out their style AND voice.

You need to take consistent action in order to get better, which brings me to my final point…


SEVEN: CONSISTENCY.

I’ve saved the biggest tip for last.

If there’s anything you take away from this article… it is to stay consistent in any and all of your social media marketing attempts.

Yes, it is dramatic if you even forget one day!

I’m NOT exaggerating.

Think of tech entrepreneur, Gary Vaynerchuck, or fashion blogger icon, Chiara Ferragni.

There is LITERALLY not one day that goes by where they do not post on their respected social media platforms of choice.

This is where hustle comes in.

This is where consistent and disciplined business owners and entrepreneurs get ahead of their competition.

Do it.

And do it well.

 

If you found this article helpful, be sure to give me a thumbs up as well as share it with your network ;).

P.s.: You might also enjoy: https://corneliapauline.com/2017/11/25/10-golden-rules-creating-ridiculously-good-content-online/

The Backpack.

Sometimes all you need as a digital entrepreneur is your portable office – also known as ‘THE BACKPACK’ .

I still remember when I was a little girl looking through the numerous travel guides my parents had at home in our living room library in our house in Vienna…

And imagined myself exploring all those different places…

From Berlin to Amsterdam, Greece to Spain, South Korea to Japan and China, India and South Africa, Peru to Alaska.

Kind of like a female Indiana Jones.
(Be sure to like this post if you’re a fan of the Indiana Jones films 🙂?)

When I became an adult and while attending university in the U.S.,

I realized just how tricky it was to actually figure out monetary means to make this dream of mine become a reality.

It took me years to get to the point of where I successfully learned about digital marketing and media.

And how to actually use it in its various forms,
To make a living from it while being able to add a ton of value to people around the world.

Producing various income streams in the process,
I learned a thing or two about what it truly takes to succeed online.

One of the biggest assets I’ve learned to use (and LOVE using) is Facebook.

Facebook has been the SINGLE biggest reason that has allowed me to break through & live the life of the adventurer like I’m doing right now #thankful.

I’m just wrapping up a couple of super new and exciting lessons (including an Intro To FB Messenger Bots + Steal My Best Cold Outreach Messages) for my Facebook Networking For Entrepreneurs course:

*******CONNECT*******

And before re-opening its doors again (soon, very soon hehe)!

If you want to stay in the know-how about the doors opening to my program be sure to comment with,
“CONNECT ME .”

Here’s to a life filled full of blissful adventure!


Let’s do this!

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P.s.:

Remember that you need no advertising money to start building a successful business online.

You just need to know the right strategies to use and implement to scale up your business like cra-crazy.

A Word On Facebook Groups

How many Facebook Groups are you a part of?

Let’s be honest.

5? 
10?
20?
38?
Over 200!?

{Comment with your number #️ and you’ll be surprised at all the big numbers from your fellow blog readers}

You see, I know…

I’ve been a Facebook Groups owner for close to 2 years now.

Heck, I’ve ran 4 different Facebook Groups in the process and have been a moderator in a few more.

And guess what?

On average, people that have joined my groups or the ones I have moderated for have belonged to at least 38 (!) other groups.

That’s on average.

Do you know what that means?

A lack of FOCUS.

Not only that?

There’s something else I want to address in here.

But let’s stick with the lack of focus part of this post for a second.

How much time do you have available each day?
And how many of the Facebook Groups you are a part of are active (meaning the group admins are doing a good job in keeping the group alive)?

There will be about 2-5 pretty active ones from the like 38 you’re a part of.

If you just hop into those groups, read random posts and than fall victim to scrolling down the Facebook Groups content heaven…
Well, you pretty much lost focus.

Not only that, there is another phenomenon that I’ve been witnessing.

A lot of the times (and this is especially true for fellow Facebook Groups owners) you start feeling sort of discouraged .

You continuously monitor and almost ‘stalk’ other groups, group admins and active members of groups (yes, I said stalk lol!)…

You keep reading about the process people are making and the successes they’ve seen…

You keep reading about the money they earn, the Huffington Post article they are going to publish, etc., etc.

All the while you are stuck in your little office – wherever that might be – on your computer or laptop feeling…well, down.

WHY?

Because – honestly – you focus too much on WHAT OTHER PEOPLE ARE DOING.

So what is the SOLUTION ?

Leaving all those group?
Not necessarily.

Let’s focus on the essential…

Which is…

Turn OFF the notifications to 99% of the Facebook Groups you’ve joined in your lifetime on Facebook.

Only continue to leave on the notifications or stay a member of 2, maximal 3 (!) Facebook Groups and even then, monitor your time.

I would still suggest you to turn off all recommendations even to those top Groups but instead,

Put them onto the SHORTCUTS section of your Facebook dashboard and check in to see what’s new in the groups a few DESIGNATED times per week – not more.

You will be amazed at how much more focus, time, energy and inspiration you can draw from focusing on your own stuff!

Especially, once you’re able to start seeing the growth, you will continue to be doing this.

Don’t feel down anymore.

WE ALL PROGRESS AT OUR OWN PACE 🐯.

Focus on yourself more.

This will also help you be more authentic.

Because the more group admins and people you follow inside those groups,
The more you unconsciously copy what it is that they are doing without listening to your INSTINCTS and sharing with us a part of YOU.

I want to see more of YOU <3.

I know this was long but I hope it helped.

Let’s do this!
Cornelia_Paulinejpg

 

 

 

 

P.s.:

Of course, I want you to ‘shortcut’ my own awesome Facebook group, Social Media Funnel Hacks.

We’ve got an amazing community going on so in case you are not a member of it yet, be sure to request access here: 

https://www.facebook.com/groups/socialmediafunnelhacks/

If you are already a member, I’m sending you a virtual hug right now. Heck, two 😉!

P.s.s:

We talk about marketing strategies like this one and more inside #CONNECT, my Facebook Networking For Entrepreneurs course.

So if you want to learn more about smart organic Facebook Marketing because you’re continuously liking the stuff I put out here (which means you’re also going to like my teaching methods)…well, you know where to join.

Link to program website: 

https://connectforentrepreneurs.com/home