The 10 Mistakes People Make On Fiverr That Keeps Their Account From Becoming Successful

A little while ago, I received an email from a new student of mine from my digital course program Fiverr With Focus, what I considered being the TOP 10 mistakes that I see sellers make on Fiverr that hinders their success.

I thought that this was such a great question that I decided to make an article out of the initial email I sent her.

So, let’s dive straight into the ten things that I keep seeing that new and already experienced (but not successful) Fiverr sellers and often times Freelancers on different platforms make on a regular basis.

1) Focus on a fast turn-around rather than a quality delivery of services.

Some sellers want again want to find the easy way out. They get on Fiverr with the silent hope that it is going to substitute right away the income of their dreaded job or that they can sell services on Fiverr that they think are relatively easy but well, that no one needs.

Or, they sell services on Fiverr that are fast but that they are not even good at. What follows is frustrated reviews from buyers, cancelled orders or being stuck selling basic $5 gigs.

Facit: If you can’t provide something, don’t freaking do it. You hurt your own reputation with not only it but also the reputation of Fiverr overall!

2) Don’t communicate with a buyer like a human being.

This one always surprises me. I am especially surprised by the flood of sellers who do this. Most of them treat messages they get from potential buyers like robots. They write back in a non-personal way, don’t even answer all the questions that a customer asked or respond in a taciturn fashion.

Facit: One of the biggest points that I continuously touch on in my course and that I want my students to take away from is to focus on proper communication. Communication is even more important when you can not see, smell or hear the person. As a result, they have to work extra hard sometimes to endear a potential new buyer to them and make him/her trust them.

3) Too much time wasted on unethical buyers.

Now, this one is a bit controversial because it goes against what I said in the previous point. But hear me out.

Some sellers can take communications too far. Believe it or not. And I think that most of this…desperation to get a sale can result for some sellers on Fiverr that they need the money.

Now, most of you know that just focusing on making a purchase or getting a new client without actually taking a closer look at the job or the person that wants to buy from you, can result in hours and hours of frustrating verbal ping pong.

Not only that, you can run into a buyer that is unethical him-/her-self and as a result, you end up getting lots of complaints from him/her and demands for further revisions of the work you have already delivered.

Because you might really need the money, you continue to stay in this toxic relationship with a demanding buyer.

Facit: I guess that one of the main reasons why you went on Fiverr is not only to be able to make money online or build up a second income but because you wanted to get a feeling for what it means to be your own boss. So, treat your Fiverr account like a business and if there is a customer messaging you that you think would not be a GOOD FIT for you and the services you can offer him/her, do not enter a buying-selling relationship with that person. Save yourself a headache. It’s as simple as that.

4) Don’t treat their Fiverr account as a business.

I have already touched on this point throughout my previous one. A lot of new Fiverr sellers do not operate their Fiverr account as a ‘business’.

Instead, they are waiting for someone to tell them what they can or can not do; or they forget to fulfill an order once confirmed that they can do it; or they say they can communicate in a particular language only that it turns out later that they do not understand what the buyer wants from them, etc.

Facit: There are two things that are important here:

a ) Fiverr is a global marketplace. As a result, be aware of cultural differences as well as possible language barriers. If you keep this in mind and then, decide accordingly to take on a gig or not and communicate clearly, you won’t have any problems.

b ) If someone buys a gig from you, then it is your responsibility to deliver that service and order. The tricky thing is that if someone just sees Fiverr as a ‘hobby’ to just play around a bit, he/she is making Fiverr sellers bad for someone else who decided to purchase a service from a hobbyist. Do you see the difference? Please, don’t be irresponsible but see it as your mini-business and a chance to build your name as an expert in a certain field.

5) Not following through with the delivery of a client’s order.

Yep! If you decide to become a Fiverr seller, and you put up gigs for purchase, then it is your responsibility to deliver.

If you do not think that you can deliver an order, if the buyer has not ordered the appropriate extras, whatever it is, communicate and make the customer aware of it.

Facit: Don’t accept a purchase and then, not deliver. It will look bad on all Fiverr sellers, and it will hurt your account because you will get a negative review and/or a cancellation and slowly potential buyers won’t have any trust in you and your account anymore.

6) Dismissing the importance of capturing your service offerings with video.

Video has become truly an essential marketing element – and not only on Fiverr.

A video is an excellent way to directly speak to your potential clients and customers!

It gives them a chance to see who they are working with and to get to know them a little bit.

Not only that, it will set you apart from your competition because there is essentially no one like you. You are unique, and a video directly gives you a way to prove that.

Facit: Not taking your account seriously on Fiverr and doing just the minimum to sell potentially your gigs on Fiverr will also just get you that – a mediocre outcome.

Side Note: If you feel like you don't know how to take cool and professional-looking home videos, this article might help you: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

7) Uploading low-quality images to account that don’t fit the sizing requirements.

This point goes back to not treating Fiverr as your business.

Think about it. Nowadays, would you purchase anything from a site that features absolutely shitty and distorted images?

Probably not. You would be like, “I think I’ll pass on this one.”

And not only that. You would probably be wondering why that person did not take the time to upload excellent high-quality images, correct?

Facit: With all the technology out there nowadays there is really no excuse for you to use randomly any image that you have on your desktop. Instead, truly think about it what impression it is that you want to give your future buyers. Is it an impression of unprofessionalism, or do you want them to see that you know what you are doing and that you are meticulous?

8) Lack of social media promotons of one’s gigs.

Unless you were one of the very first sellers on Fiverr (and I’m guessing since you’re reading this you are not), you can not open up an account and put up a few gigs and think that you are going to get a lot of purchases.

I talk about this in my course Fiverr With Focus over and over again that, especially when you first start out, you have to build up your account first by getting reviews and starting to make a name for yourself.

Furthermore, you have to take the initiative. It is truly like with any other business, for your business – or your Fiverr account – to become successful, you want people to find out about you.

A really great way to do that is through sharing your account, gigs, work you have delivered, etc.on your social media accounts.

Make it know that you are on Fiverr and what it is that you are selling on there.

Facit: Don’t just lean back after opening up your account and create a few gigs and expect that magic is going to happen. It is like with everything in life; you have to take ACTION and put yourself out there.

9) Lacking a clear description of their services.

This one is mostly true for sellers from different countries and whose English is not up to par with what you would expect from an international seller on Fiverr.

However, often, I see very poorly written gig descriptions a lot of the times from American Fiverr sellers as well.

This ties in with having low-quality images displayed on your gig’s site. It almost makes us as a potential buyer think, that you are not taking this seriously.

After all, you wouldn’t send out a resume to a potential employer with lots of grammar mistakes, correct? So why not proofread a few times your account and gig descriptions?

Facit: Descriptions full of mistakes or in broken English will have a drastic impact on your sales or will result in no sales at all. If you are having troubles with this, you can always hire an experienced editor off of Fiverr ;).

10) Secretly, believing success on Fiverr to be impossible for whatever reason.

Or, in other words, not believing in yourself.

It is truly sad for me to see but there are always a few new Fiverr sellers who have the secret hope for something to change in their lives, who had some motivation to open up their account and create a few gigs, but then it is almost like they are blocking themselves.

They think negatively about everything (instead of strategic and logical like a business person), and start sabotaging themselves not only with their attitude but by almost attracting dishonest or difficult clients, or being afraid to ask for more money for their services because they can not see the worth in their skills.

Facit: If this is you and you are struggling with this, I recommend to check out the book Psycho-Cybernetics by Maxwell Maltz. I continue to tell my students about it as well (and particularly the ones fighting to get their Fiverr account rolling), because a lot of the times it is really you who has to change. And not only by the actions you take but also by the thoughts you think.

 

I hope that this was helpful. Let me know in the comments section down below! If you’re an existing successful Fiverr seller and think I forgot about a mistake you see that other not-so-successful Fiverr sellers make, please let me know as well in the comments down below.

P.s. If you like to download my FREE 10-step roadmap to freelancer success on Fiverr, click here: https://fiverrwithfocus.com/welcomefwf

10 things entrepreneurs can learn from Freddie Mercury!

Yep. After reading the title of this blog post, you probably figured already but Ben and I went ahead and watched The Bohemian Rhapsody this past weekend.

And boy! Are we in love with Freddie Mercury and our existing love for all the Queen songs has been newly ignited (okay, almost all, because I still don’t get the Bicycle song until this day ^^)!

After the movie, we went for some fusion Korean Bibimbap and Mexican dinner and chatted like always about our impressions of the movie and the story-line.

By the way, if you’re an entrepreneur and marketer, I highly recommend analyzing and dissecting the story lines of movies you’ve just seen.

Think back to what parts stuck out to you, where the theater audience ‘ahs and oohs‘ and why that might have been the case, etc. You learn a lot about creating a great story from watching great (and not so great) movies. Ma favorite!

Anyway, back to today’s post ;).

Here are the 10 things an entrepreneur can learn from Freddie Mercury:

(1) UTTER SELF-CONFIDENCE

“I won’t be a rockstar, I will be a Legend.”

Granted, probably none of you that are reading this right now ever wanted to be a rockstar. Or, maybe you did :)? Be sure to comment with what kind of rock star if that was the case #badassalert .

Regardless, it is save to say that especially as an entrepreneur, you want to build something legendary. You want to leave your mark on this world.

Am I right? Yes? Great!

Now, to leave your mark on this world it is SO important to believe in yourself. Regardless of what your parents, your spouse or significant other, your children, best friends, mentors, experts and students say – if you want to become a legend, follow Freddie Mercury’s example and believe in yourself.

Totally and completely.

Deal?!

(2) THE ALTER-EGO EFFECT

“You can be anything you want to be, just turn yourself into anything you think that you could ever be.”

Have you ever heard of the psychological phenomenon, the ‘Alter Ego effect’?

If not, here’s the gist of it:

An alter ego (Latin for "other self") is a second self, which is believed to be distinct from a person's normal or true original personality. A person who has an alter ego is said to lead a double life.

According to performance coach, Todd Herman, an Alter Ego allows you to increase your performance in business! How so?

Think about it…

Whether you know it or don’t realize it, you’re operating in your day with an alter ego – always. If you assume a different ego as a mother, father, boss, employee, etc. As such, you’re stepping into different stages of your life constantly: work, family, friends, public and private, and magnifying different parts of your personality to be successful in each of them.

The problem is, you’re more than likely allowing the fears, judgements of others and personal insecurities you have, to govern the actions you’re taking.

So, if you’d consciously create an Alter Ego for yourself as an entrepreneur, you can overcome all these road blocks so much faster and more efficiently.

How do you create an Alter Ego? Well, there are many ways to do so. It can be as simple as choosing to wear specific glasses throughout the day during work – or, whenever you do a call, FB live, etc. you put on a specific lipstick shade ;).

Freddie Mercury did the same by consciously creating his Alter Ego for the stage throughout his clothes. How will you do it? Leave a comment down below.

If you’re curious to read more about the Alter Ego effect, I recommend you check out Todd’s book here.

He also has this amazing program called, the 90 Day Year. I went through it twice already and loved it! In the program, he teaches you not only how to spike your performance as an entrepreneur but also, how to work way more efficiently. The program is currently closed but I recommend signing up to Todd’s waitlist to get notified and receive a free video training once he launches the program again ;).

To sign up for the 90DayYear waitlist, click HERE. 

(3) LOVE AND ENTREPRENEURSHIP

“I’m possessed by love, but isn’t everybody?”

Too often we are consumed by ego-centric questions like, “I want to hit that revenue,” “I’m afraid they don’t like what I have to offer,” “our operations need to improve,” etc.

They are all coming from the business’s and organization’s point of view and not, from the perspective of what is best for our customer and client. Surely, we care about them. But I want to advocate to care more about them <3.

To put our customers and clients experiences and results at the upmost importance to us, so much so that we think about this ninety percent of the time.

Because, if our customers and clients feel that we truly love doing business with them, this love, dedication and care will become amplified and success is unavoidable.

So, I want to encourage you that whatever it is that you do and create throughout your career, make sure to love what you are doing and for whom you are doing it for. Be in love with your market and niche, love your customers and clients, love your struggles as well as successes…

In the end, life is all about love, babe ;).

(4) GOAL SETTING

“I like to be surrounded by splendid things.”

What are some numbers that you’re trying to hit throughout your entrepreneurial journey and

Even when Freddie Mercury was still working at a packer at the London Heathrow Airport, he knew that one day he would like to be surrounded by splendid things.

He was always fighting, especially with his father about the kind of lifestyle he yearned to create. The thing is, if you also love the more splendid things in life, there is nothing wrong with it. It is totally okay and I encourage you to get clear on those.

Get clear on the goals that you have for your life and how you envision your ideal life to play out.

In case you feel like you need a little bit of help, to map out your goals for 2019, check out this free training masterclass that allows you to fully map out your 2019 Goals to guarantee you’re going to have the best year yet ;.

You can sign up for the free masterclass HERE to assure you set yourself up for success in 2019, even if you’ve struggled to hit your goals in the past <3. 

(5) CHARISMA

“The reason we’re successful, darling? My overall charisma, of course.”

If there is one thing that we can all agree on it’s that Freddie Mercury had one bombastic charisma. Now, I dug into this a little bit and interestingly enough, I found out that you can learn how to become more charismatic!

I love Vanessa VanEdwards‘ research on this topic and here’s an interesting interview where she shares the ‘5 Habits Of Exceptionally Charismatic People’. Which one was the one that was most surprising to you? Comment down below for a chance to win an Amazon GiftCard 😉

(6) ORIGINALITY TRANSLATES

“The whole point of Queen was to be original.”

Why originality? Originality translates into emotions. Emotions connect people.

There is so much noise online and all around us. So much noise. We experience a constant onslaught of the media, different people’s opinions and more.

In a world that has so much noise, how do you find your originality? It’s a question that I ask myself a lot because I believe that originality is a part of making your message go viral (if not the most important part of the recipe when we talk about a business’s message).

So, how can you be original? I recommend checking out my free guide, The 10 Ways To Craft Authentic Organic Content Online’.You will find some amazing tips on how you can keep your voice fresh and original online ;).

(7) BE 1000% COMMITTED

“When we began, we approached it the way we did because we were not prepared to be out-of-work musicians, ever. We said either take it on as a serious commodity or don’t do it at all.”

Did you know that there was a test that measured your commitment? If your jaw just dropped open than you’re like me a few months ago when I first found out about it.

Test are always fun, aren’t they? So, I thought I’d share this with me. Granted, Freddie Mercury surely did not take this test to ever measure his level of commitment because he was so one-thousand percent committed to Queen and their goals.

Regardless, I think with all of the shiny object syndrome all around us that often times come from consuming things online, it is a great idea to measure your commitment to find out if it could use some focus on our end.

Here is the link to take the test. The best part? It’s free.

Commitment Test: http://www.mydailymoment.com/app/quiz/userquiz/takequiz/152

(8) PURPOSE

“I love the fact that I can make people happy, in any form. Even if it’s just an hour of their lives, if I can make them feel lucky or make them feel good, or bring a smile to a sour face, that to me is worthwhile.”

Why do you want to be an entrepreneur?
Why do you want to grow your specific business?
What is your purpose?
What is the message you want to share with your tribe?
What brings a smile onto your ideal customers and clients?
What brings a smile onto your own face?
How do you want your ideal customers or clients to feel when doing business with you?

If you’ve never stopped and paused to answer these questions for yourself, I want to encourage you to do so right now. Grab your favorite notebook or your journal, lighten a candle, turn on some soothing music and off you go. Figure out these questions for you.

Note: There are no right or wrong answers. There are only those answers that feel like they are in alignment with you.

(9) MONEY

“Money can not buy happiness, but it can damn well give it!”

This is something that I absolutely believe in. Growing a business means that you have to grow your business revenue. This is something any business owner will always focus on.
If your revenue is not growing, your business is not growing.

Side note: You might find this article interesting that I wrote on how my team and I at FunnelGal hit the $20,000 in a month in revenue mark *yay*. Enjoy!

Read more here: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/

Now, the more money you personally make does not mean that your happiness will grow at the same rate. You are responsible for your own happiness and it is something that is fundamentally innate.

However, something that will definitely ignite your own happiness is if you give meaningful gifts and financial support to someone in dire need of it.

(10) ALLOW YOURSELF TO DREAM

“My soul has painted like the wings of butterflies,
Fairy tales of yesterday will grow but never die,
I can fly, my friends…”

And now, after you’ve finished reading this post, go ahead and fly, darling <3!

Show us what you are made of.

Make your life count ;).

If you’ve enjoyed this blog post, be sure to SUBSCRIBE and get notified whenever I post a new article onto the blog. And if you’ve really, really enjoyed it  – be sure to share this post with your friends. I appreciate it and have a wonderful day <3.

The Secret Key To Winning At Any Online Marketing Strategy

So, here’s a thought…Let’s say you’ve spent months learning about funnels and online marketing strategies.

You read all the books. 
You consumed all the videos.
You listened to all the podcasts. 
You’ve done all the work.

And… you continue to do so.

But, your funnel STILL is not converting.
The sales are not coming in. 
Your product or service offering is not getting picked up. 
Your revenue is not increasing.

And, in fact, you’re even going into the negative with your investment because you’re spending too much on… well, whatever. You know.

So, where’s the hiccup?
What is happening?
Why ain’t your funnel converting?

I have this theory…
The issue lies within your BELIEF – or lack thereof.

Deep down. 
Yep, really, really, really deep down at times.

You do not believe in your product and that it can bring people the results you promise you can bring them. 
You do not believe in your service offering and that you actually have the experience and expertise to make a difference for your client.
Above all, you do not believe in yourself.

And to hit the nail on the head: 
You do not believe – if you’re really honest with yourself – that you deserve to make a nice income with your funnel(s) and create a rich life for you and your family.

If this resonates with you right now, there are 2 ways to work through this:

(1) Your product/service offering actually does suck and you need to go back to the drawing board and make it as great as it can be.

This way, you will automatically believe in it and the ‘sales’ and ‘selling’ part of things is not going to be an issue anymore.

Now, how can you go about improving your offering?

I recommend you go back to ‘the essentials’.

If you have customers and clients, talk to them and make sure you record the conversations (asking them before you do though, of course). You want to find out where they are still stuck.

What is slowing them down still?

Where did you not truly address their challenges and pain points they came to you in the first place for? Sometimes this could mean creating only a couple of additional lessons for your digital product – or, getting rid of some because they are confusing to your students.

If none of your students – that HAS gone through your course or program – has gotten results yet by now, you need to truly rethink the entire course that you have created.

If you are a service provider and you feel like your clients are continuously not one hundred percent happy with your services, you need to work on honing your craft further, darling <3.

This is the time to do it. You are only going to end up having lots of sleepless nights if you keep trying to sell your services of which you know, you can not one hundred percent deliver.

Surely, there are cases where it is your client’s responsibility why things aren’t working out for them. But if you see a pattern and really nobody is happy or is referring you or tagging your name on social media, this is a sign from the universe to take it slow and work on your craft.

Deal?

Okay, next one…

(2) Your self-worth needs some much needed l-o-v-e 😉.

Now if this is the underlying reason why you are not getting any sales, you can solve by doing mindset work!

What does mindset work look like?

Well, it’s pretty much like if you’d be exercising. You need to be doing it on a consistent and daily basis (and yes, if you really have to, you can skip Sundays but I would not suggest you do that at the beginning).

Some form of mindset work can involve one – if not all – of the following such as:

Journaling, reading books in and around mindset topics, taking a positive program, hiring a mindset coach, getting into and practicing mediation, etc.

By the way and because I know you’re going to ask me, here is a list of my FAVORITE mindset books that were a true game changer for me:

(1)

(2)

(3)

(4)

(5)

Find out what type of mindset work resonates with you the most and brings about the desired changes.

And don’t forget, in order to see real change happening in your life, you need to be doing this consistently. Sooner rather than later, you will see your believe system change.

And if you’re still reading this, yes you my dear…

You. 
Are. 
Enough.

.

Let’s do this!

~ Cornelia Pauline

P.s. You might also enjoy this article: https://corneliapauline.com/2018/08/08/4-big-milestones-to-reach-1-million-in-sales-with-your-business-online/

THE ULTIMATE ENTREPRENEUR’S TOOLKIT

Welcome to the ultimate entrepreneur’s toolkit! {This content may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.}

As a full-time, location-independent digital entrepreneur / boss babe or girl boss / occasional work-from-home business owner and wife of an amazing while simultaneously adorable husband and fellow business owner, we’ve got quite a few tricks up our sleeves when it comes to growing our businesses online ;).

Not to mention that since a good part of our income comes from our service-based business of being so-called ‘Funnel Hackers’ which allowed us to work with ALL sorts of clients from various industries and markets, we’ve literally tried pretty much every tool available out there as of the time of this blog article.

Now, I’ve rounded up our absolute faves that we (and/or our clients and fellow entrepreneur friends <3) could not live without. They work like a charm and will make that online business life so much easier for you. Whether you’re just starting out as a business owner or, you’ve been in the game since no one knew what a blog or a Facebook was, I think you’ll LOVE these tools!

Scroll down to see the entire list and fill out this form if you want the list sent to your inbox so you never lose it!

WEBSITE / BLOG / ONLINE SHOP

Blog / Website

Online shop

Membership / Course

EMAIL MARKETING

SOCIAL MEDIA SCHEDULING TOOLS

  • AgoraPulse (Facebook, Twitter, Instagram, Linkedin scheduling) – Smarter social media scheduling so that your content is distributed at the right times for maximum engagement and exposure.
  • Tailwind – Schedule Pinterest pins and loop them to repost. Join tribes. Excellent way to utilize Pinterest. CLICK HERE FOR FREE CREDIT –> (also allows Instagram scheduling but I d not use that feature because they’re still testing it)
  • Planoly – schedule Instagram posts and stories from your desktop and phone
  • People Map (not for scheduling) – Robust system to find Instagram users and influencers and analyze their accounts, run campaigns.

STOCK PHOTO / DESIGN

  • Unsplash – Beautiful free stock photos
  • Design Pickle – Design service monthly subscription
  • Canva – Quick and easy do it yourself design. Love this for Pinterest Pin images
  • WordSwag – App (for iOS & Android) add text to your photos Pinterest / Instagram images
  • Creative Market – IG Stories highlight graphics, IG Story templates, Fonts, designs, keynote slides…. everything!!

TECH TOOLS / SOFTWARE

  • Zoom – Webinars, meetings, interviews live streamed to Facebook
  • Live chat – live chat feature on your shop or sales page
  • Trello – Team and project organization
  • Zapier – Connects your services like a charm! Most systems will integrate with each other but this can fill in wherever they can’t.
  • Deadline Funnels – Add urgency to your marketing campaigns, automated countdown timers to provide each of your visitors with a uniquely, timed experience. Super cool tool. TRY IT FOR FREE HERE.
  • FunnelScripts – A to Z copywriting plug and play system help for every kind of online entrepreneur and business owner. Struggle with writing? This is the software for you.
  • Funnelish – Best way to directly build Paypal into a Clickfunnels’ order form to maximize international payment conversions.
  • ClickMagick – Track, analyze and optimize all of your marketing and particularly, your sales funnels. Dare I say, better than Google Analytics :).

OFFICE TOOLS / SUPPLIES

For going live / recording video

Side Note: If you'd like to learn more about recording professional videos right from your home even if you feel like you don't know what you're doing *yet*, check out my related blog post about this ;). You can read it here: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

Paper / Pens / Planners

OUTSOURCING

MUST-READ BOOKS

  • Expert Secrets – Especially, if you want to build up an expert-based business of any kind and need to figure out how to do that.
  • DotComSecrets – The bible for anyone that wants to start an online business of any kind.
  • Profit First – As a business owner, you NEED to get your finances under control. Going through this book will help you do so.
  • Essentialism – Sometimes we just forget the important things with all the ‘busy work’. This book will help you focus.
  • Think And Grow Rich – It’s all about the mindset, babe 😉
  • Girl, Wash Your Face – Just because I adore Rachel Hollis <3

FREE DIGITAL RESOURCE TOOLS BY YOURS TRULY

Do you have any favorites you don’t see here? Let me know in the comments below!

P.s. If you'd like to download this entire ENTREPRENEUR'S TOOLKIT & save a copy on your desktop, you can do so simply by going here: http://bit.ly/entrepreneurs-toolkit

 

How to Create 1000 Pieces Of Content in 1 Day?

If you’ve ever wanted to become more productive in your online business, then you know that it can be time consuming and difficult to create a large quantity of valuable content.

Today I’m here to tell you that there is a secret to solve this problem. You can create one thousand pieces of content in only one day. It’s not only possible, it’s simple.

The Basics

First, you must be ready to plan your content carefully. This method is very data-driven, so it will take some research and planning on your part. But if you take the time to follow each of these steps, I promise you’ll have plenty of high-quality posts to share with your audience.

The Research Stage

The first thing you need to do is figure out the topics that do very well in your niche. What is ranking high on Google? You can figure this out by going to the Google Keyword Planner.

Another great tool to use is the Google Chrome Extension called ‘Keywords Everywhere‘. It’s actually one of my most favorite tools out there and not a lot of online business owners and entrepreneurs know about it. Whenever you search for content ideas on Google, you’ll immediately see a separate column to your right, with related things that people search for.

Next, what is being shared, liked, or commented on on social media? I love using BuzzSumo to learn more about trending topics on Social Media platforms.

Research your topic well and note what your competitors are doing. Creating one thousand pieces of content around a topic that won’t engage your target audience is just a waste of your time.

Once you’ve done your research, you should know what topics create the most engagement in your niche. Narrow down your findings to the most relevant topics. Find a topic that has the highest probability of ranking well on social media and write down the main idea of that topic.

The Planning Stage

Next, your best friend is going to be to create a bullet points list. I usually like to use a Google Drive Spreadsheet for that.

You’re going to want to break down the topic as much as you can. Beneath your main idea, jot down some bullet point ideas within that topic; aim for about fifteen. These will be the most important points in your overall content creation plan.

Within each of those fifteen bullet points, write down some ideas showing how you will explain each of those fifteen points. Now, you have 15×15 pieces of content or ideas!

Each of these points can become a short text post to share online with your audience on different platforms, like Twitter, Facebook or LinkedIn.

The Blog Post Phase

Now, you’re going to use these ideas that you’ve gathered to write a high-quality, long-form blog post such as this one. Make sure to use a lot of images and make it at least a thousand words. Then, you can share this piece on various social media platforms. Blog posts such as this one are perfect to share on your Facebook Page or Linkedin.

Once you’ve done that, go through the blog post and highlight high-impact sentences that can become tweets for Twitter. Next, paste those sentences on graphics to create Instagram posts. If you’re short on time, you can compile this information in a Google Spreadsheet and give it to your Virtual Assistant to organize everything.

This way and if you structured your blog post correctly, you can literally create hundreds of tweets or images from one piece of text!

The Guest Blogging Phase

It’s so simple to breathe new life into an old post. Offer to share it on another blog by putting a new spin on the topic. This way you can extend those same original bullet points into multiple blog posts that can be shared on even more platforms!

This strategy is also a great way to extend the visibility and reach of your brand and business.

The Video and Podcast Phase

Turn your blog post now into a long-form video as well as several short-form videos, diving deeper into specific sections of the blog post. You want to be posting all the videos to Youtube, Linkedin, Facebook and Instagram TV.

When that is done, you can cut and edit the ‘section videos’ even further into shorter videos, each highlighting those bullet points we discussed. Those shorter videos can be shared as well on Instagram, Instagram stories, Facebook, and more and can relate back to the blog post or, your Youtube channel.

If you want to be super strategic, ideally you want to have a Call-To-Action at the very end of each of those videos as well as the blog post ;).

Finally, you can even take the audio from those videos and create a podcast!

There are literally SO many ways to share one idea to your audience. This method will help to gain the most exposure with the least amount of work. One main idea can be used hundreds of different ways: articles, images, quotes, tweets, podcasts, videos, slideshows, PDFs, blog posts and the list goes on.

By taking the time to maximize your one content idea, you will be able to create a calendar full of content in only one day.

P.s. If you've found this blog post to be helpful thus far and want to learn more about how I use my Facebook content in particular to generate leads from that content WITHOUT paying for ads or being salesy and spammy, I've got a FREE PDF guide for you. You can download it here: https://connectforentrepreneurs.com/free-guide

3 Things You Can Learn from Gary Vee about Online Lead Generation

If you’re an entrepreneur or online marketer looking to take your business and social media influence to the next level, you need to be following the entrepreneurial guru, Gary Vee (in case you aren’t yet).

Not only is Gary a genuinely good guy to follow but rather, his hyper-effective method for lead generation is worth watching and learning from.

Gary has a solid system in place for delivering content on a large scale.

And if you’re currently trying to run a business, then you know that delivering content is KEY. Getting the attention of potential customers is important, but keeping it is crucial.

Side note: In case you’re struggling with creating content on a large scale and don’t have a system in place, check out my latest Youtube Video where I share with you my best content creation hacks:

So, what can we learn from Gary now and how can we potentially adopt his methods for our business as well?

Versatility

Well, first off. Gary Vee is virtually everywhere.

He repurposes his content and posts on literally every possible platform available, so that anyone online, regardless of what they’re using, can find and follow him.

If needed, he will tweak his content to fit the platform best (caption, style, etc.) but that level of versatility is something to note if you’re trying to reach a wider audience.

Gary doesn’t wait for his followers to come find him. He puts his brand and his message everywhere. Knowing that getting attention is as good as making a sale, Gary doesn’t waste any time spreading his message anywhere he can, cross-promoting as much as possible.

But he doesn’t just show up everywhere with the same content.

It can be tempting to use a social media scheduler to post one piece of content to all of your social media accounts, but go take a look at Gary’s content. You’ll notice that he varies his videos, images, captions, and thumbnails depending on the platform!

For example, Instagram is a different platform with a different audience than Facebook.

So, the content needs to be appropriate for that platform. Instagram loves bright colors and aesthetic images. Facebook loves sharable content with videos and personal messages. The same idea applies to YouTube, Pinterest, and so on.

Know each platform, and treat them differently.

It doesn’t mean you need to do ten times the work. Notice how Gary repurposes his content for each platform to increase engagement. He’s tuned in to each network and uses them to engage with followers and grow his business.

Personal Brand

Speaking of versatility, Gary can be found all over the internet, adapting to whatever platform he is on, but no matter where he is, one thing never changes: his personal brand.

Tying your personal brand to your public persona across the board will inevitably draw in clients.

Remember how I mentioned attention?

Well, having a strong brand means that the attention you grab will become familiar to potential followers. If they see your brand on various platforms, they will be more likely to follow you, which will result in more leads, funneling into your business.

Trust plays a big part in personal brand too.

People will learn that they can trust you when they see the consistency in your online presence. Gary does a great job of maintaining a personal touch on his brand, not only with his face, but also with his signature.

A strong personal brand will mean followers begin feeling familiar with you and your business. And with influencer marketing, people love to follow, purchase, and share content from someone they know and trust.

Lead Magnets

If you find Gary Vaynerchuck online, on any of his various platforms, you will be invited to join his mailing list and his VIP First-in-Line service, which brings his potential clients to Facebook. He’s basically offering them a direct line to contact him, which is a great attention grabber.

All of these leads eventually funnel into his larger businesses, whether it be his mentorship program or public speaking engagements. So, he’s giving something away for free to gain a large return.

But it’s not just email marketing.

Gary makes sure that once he has your attention, he keeps it. He targets his ads to people who have already watched his videos or clicked on his profile. And once he’s on your timeline, he’s offering you fresh content, promoting his free magnets, and cross-promoting to his podcasts or mentorship programs.

What are you offering your potential followers?

What is the bait leading them to your email list and is it enough?

Are you following up that lead with something to keep your audience’s attention?

You might be thinking that Gary Vee is working on a much larger scale than you are.

He’s attracting these massive businesses, but that doesn’t mean you can’t learn something from his marketing strategies. He is using lead magnets, his personal brand, and publishing versatile content to reach his target audience the same way that you can learn to do.

No matter what you take from Gary’s style, one thing you can definitely learn is that Gary knows his strengths and makes them work for him. For him, it’s public speaking.

What is your strength in your marketing?

Don’t just try to copy the things that Gary does, but use his success as inspiration to utilize your own strengths. Knowing what you’re good at and what reaches your audience will no doubt grow your presence and your business.

P.S. If you'd like more free daily content and social media marketing tips and how you can apply them to your business, be sure to join my free Facebook Group: https://www.facebook.com/groups/socialmediafunnelhacks/

4 Big Milestones To Reach $1 Million In Sales With Your Business Online

Many of you might be wondering what the road map to success looks like when planning for the future of your online business to reach the one million dollars in sales mark.

Though, what are the main 4 steps that you should be focusing on as your business develops to make sure to reach your goal?

To really have an online business that is sustainable, consistently growing, and partly automated, you have to put in the work—and part of that is knowing WHAT milestones to expect.

There are four big steps, especially in terms of what you are offering in your business, and these steps are what I’m sharing with you today.

1.  Focus on one core product.

As an entrepreneur starting out, you need to first establish two things: what are you selling? And who are you selling it to?

Ideally, you want to have a core product in the price range of $100-$300. This will generate good revenue when you start selling.

However, if you have an e-commerce shop, it works a little different number-wise. Regardless, you want to focus hard on making that one product work, selling it, almost on autopilot, until the market wants it and wants to buy it from you.

2. Implement backend offer.

If you are focusing on that core product, and really pushing it out to your niche audience, you should hit your $1 million milestone in a matter of months to a year.

Once you reach $1 million in revenue, then you can focus on your backend offer, usually something a little higher priced. This will allow you to really double down on business and get those conversion rates to a place where you can feel good about them.

3. Reach more audiences.

If you answered those two questions at the beginning, then you should have a good idea of who your niche audience is. And if you have been focusing on your core product and backend offer, you have enough freedom in your business to find different audience segments.

Get creative.

Who else can you help with your core product?

How can you pivot your message (or your core product) to meet new audiences?

4. Scale, scale, scale.

By this point, your core product is well-received with testimonial proof, helping people, and generating revenue.

You have your backend offer in place, and you’re finding ways to continuously bring people in with different tripwire products.

FREE Video Training Alert: If you're struggling with any of this and especially your funnel because it just isn't converting the way you want it to, check out my free video training on the '10 Simple Ways To Fix Your Funnel That Doesn't Convert': {https://funnelproacademy.com/funnelmagic}.

Now, it’s time to scale up as much possible. This is when you invest money into paid advertising so that more people find your business. And this is where you should really blow up!

Hopefully, if you’ve followed these milestones, and put the work and building blocks in place, you’ll find success in your business online.

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

This one design hack has saved me 10 hours a week minimum (seriously)!

Disclaimer: This content may contain affiliate links which may result in me being financially compensated for purchases site visitors make through said links.

{This post on simplifying your online design needs is the first in a new weekly 5-part post series we’re launching on this blog: A Small Business’s Survival Guide.}

This solution that I’m going to reveal to you today was first revealed to me by my talented friend and savvy business owner, Corie Clark.

Let’s dive straight into it, shall we?

Are you tired of spending hours on Canva creating your ads and blog graphics?

Are you ready to take your designs to the next level?

You’re SO going to love the life saver I’m sharing with you today.

The time spent creating logos and finding the right designer can be such a waste.

Then, if you end up with a design that you’re not happy with, it can be super discouraging.

So, what if you had access to unlimited designs with as many revisions as you need with a team available to support you through the entire process? And on top of that 100% satisfaction guaranteed?

Design Pickle is the answer!

Design Pickle is a month-to-month subscription design service perfect for any small business owner, entrepreneur or freelancer.

For one fair flat monthly price, you can get unlimited designs, revisions, and for just about all of your graphic design needs. Whether it’s banners, flyers, brochures or social media ads, this service does it all!

What I Love About Design Pickle

With Design Pickle, you can trust that you’re getting quality work from professional designers. The company holds their designers to a certain standard and puts each one through an application process to ensure that you get only the best.

The process is seamless from start to finish.

Once you complete the application, letting them know what type of design you need, the file type needed, and what style you’re looking for, Design Pickle assigns a pre-qualified designer to your case.

You are going to start a relationship with this designer or two (depending on how many requests you submit at a time). The more you are communicating with this designer, the more the designer will get a feel for your esthetics and the faster you two are going to produce great results in the future.

The photos the qualified designers from this software use are all free stock images from Unsplash, Pixabay, etc. You can, however, also opt in for a Getty Image upgrade so you can be confident that your images are yours to use.

When it comes to commissioning any design work, communication is definitely key. The communication process with your designer on Design Pickle is truly super breeze.

It all takes place right on the site, with all of your files and messages kept in one safe cloud location.

It takes me on average about 2-5 minutes to submit 1 request.

Just to give you an idea what I’ve submitted requests for already, here’s a list of a few things:

  • Ebook designs
  • Case study designs
  • Report designs
  • Blueprint designs
  • Social media banners
  • Facebook ad designs
  • Unique sales funnel background images my team and I want to use
  • Pinterest Pin designs
  • Youtube thumbnail designs
  • And so, so much more :).

And the best part is that you can usually expect to receive your design in just 24-48 hours!

It’s so quick and dependable, and as an entrepreneur and small business owner, that is always the best thing to have.

If you should run into any problems, the team at Design Pickle will reliably get back to you in less than an hour! This in particular blew me away because I have been using a lot of other softwares where the customer support could really use some improvement. You probably know what I mean. Like when you sit on a problem that you need to get fixed for days and it’s still there even after a week *nightmare*.

Design Pickle is a perfect tool for any small business owner, freelancer or entrepreneur because it also saves you TIME.

And as a small business owner myself, I know just how vital it is to allocate my time wisely to create the best possible results.

This software will save you these 10 hours or more a week that you probably spend looking for that perfect designer on Fiverr or Upwork, or that you spend tinkering around on various designs using Canva.

We’ve found that having a team on your side like Design Pickle is priceless for any small business, freelancer and/or entrepreneur. Not only that, their monthly one-time service charge is SO ridiculously underpriced for the service they are offering, it’s a no-brainer.

If you’re ready to take your business to the next level… Why? Because you have so much extra time available now and you’re ready to up your design game because the designers at Design Pickle do such a great job and are so talented, try it out. They offer a 30-day, no questions asked money back guarantee.

For a special offer from Design Pickle, click here: http://share.designpickle.com/solution

P.s.  On this blog, we only recommend products, softwares and apps that my team and I personally swear by and actively use. You might also enjoy:

How a little plugin extension increased our purchase conversion rates by 32%.

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

The 5 best sales funnel strategies to use for your eCommerce business

My team and I get asked this a lot… what is the BEST sales funnel strategy for eCommerce business?

ECommerce is a beast on its own. There are so many moving pieces that need to fit neatly into place for any eCommerce business to be a success.

From the right email marketing strategy to organic marketing, branding and P.R., social proof in the form of reviews, SEO and SEM, paid social media traffic strategies, customer service, product delivery, etc.

Yep. It’s a lot.

Now, I like to always focus on the funnel aspect of things.

The main reason for that is is that you have the correct funnel in place with the right messaging, a great hook and you’re showing it to the right audience – boy, that’s one killer combination.

Though, what sales funnel strategy is really the correct one to use for your eCommerce shop?

Well, since there is no one-size-fits-all in my opinion, I wanted to share with you the TOP 5 strategies my team and I have identified after years of research.

Ready? Let’s dive right in.

eCOMMERCE FUNNEL STRATEGY #1: Create brand loyalists.

What would PooPouri, NastyGal and DollarShaveClub be without its raving fans?

Yep, you’ve guessed it. Nothing. Or, not quite what these star eCommerce businesses represent today.

However, there’s a lot more that goes into building your brand and creating brand advocacy among your fans that it might seem.

It can get especially tricky if you’re just starting out building your new eCommerce brand.

Though, these few tips should help.

First of all and as Simon Sinek so famously states, “Start with why!”

Side note: If you haven't read Simon Sinek's book yet with the title, Start With Why, I highly recommend it! You can get it by clicking here ;).

Your shop, your brand, your eCommerce businesses needs to have a point to it. I – as a potential customer – want to know why you’re doing business? What’s your why?

Please keep in mind that the story about your WHY is the ONLY thing that will set your eCommerce business apart from its competition.

If you don’t clearly define and showcase your why on your social media accounts, throughout your email sequences and on your website, you’re just another online retailer (and we wouldn’t want that now, would we?).

Ask yourself, how can I tell my eCommerce business’s ‘why story’ so that customers will get emotionally attached to my brand? You want to ask yourself this because if they’re a part of something greater than themselves, they’re invested in you before your competitor. They will stay with you.

Finally, make sure your story is consistent throughout your marketing. You want to remind people why you’re worth investing in and being a part of.

eCOMMERCE FUNNEL STRATEGY #2: The Pre-Launch Buzz

You can’t launch to crickets. You just can’t.

If you are absolutely NEW to eCommerce and you’re just about to launch your store, you might want to hold off for a bit.

A great strategy to focus on before hurrying and going live with everything, is to build out a pre-launch funnel campaign.

A pre-launch funnel campaign allows you to do two things very well:

[A] Collect email addresses of future customers and fans. 

And remember, I’ve said it on this blog before, I’d say it again – your email list is your currency online.

[B] Build up brand credibility and trust.

Now, I know you’re dying to see an example right now of what such a pre-launch funnel campaign looks like. Well, let’s take Harry’s (*big fan here*), the Saving Company, as an example.

“Our campaigns are built around our belief that the most powerful and effective way to be introduced to our new company was through a credible referral,” writes Co-Founder and CEO Jeff Raider. “Thus, we focused on building a campaign that helped people to spread the word to their friends.”

Such a pre-launch funnel typically only has two steps to it.

STEP 1

STEP 2

In case you might be wondering at this point what to use to create such a funnel and that you are not ready yet to hire a special programmer to code the sites and especially, the referral system for you, then this is what I recommend:

[A] To build a two-step pre-launch campaign funnel in under 30 minutes, use Clickfunnels. You can get a FREE 14-day Trial to the funnel building software here. The software is really easy to use and there is lots of helpful information and templates available that will help you create your funnel in no time.

[B] To create your referral network for your campaign, I recommend using UpViral. It’s also super easy to use and will get you those initial results you’re looking for until you’re ready to hire a custom developer. Try out UpViral now for a special price here.

eCOMMERCE FUNNEL STRATEGY #3: Creative Contests

Let’s say you have already launched your store but you still hear crickets chirping. What do you do?

The quickest way to gain momentum and traction towards your store is to do a contest.

However, word of warning, there is definitely a right and a wrong way to run a contest. You’ve got to really make sure to offer something that is congruent with your brand and that won’t break the bank of your new eCommerce endeavor.

You can use paid social media advertisement, such as paid Facebook or Instagram advertisement, as a traffic source to your contest.

This might look something similar like the contest we ran for a client of ours that just started her eCommerce business:

The great thing and main purpose of such a contest is that you get tons of engagement. You can then, retarget to those people that engaged with your contest ad.

If you are more of a fan of organic social media marketing (or, you are lacking the budget for advertisements at the moment), you can run a contest on i.e. Instagram with a few Instagram influencers.

eCOMMERCE FUNNEL STRATEGY #4: The Free + Shipping Seduction 

Another funnel strategy to get new potential customers into the door is a so-called FREE + shipping funnel. This funnel does not work for every eCommerce business.

For example, if you’re selling $2,000 and up watches on your store, it would not make much sense to get new customers into the door through a FREE + shipping funnel.

If you’re though a store say in the survival niche, than this kind of FREE + shipping offer works really really well and it will build you a big email list of new customers in no time.

You can have some fun with it as well by adding creative bundle up-sells and a down-sell.

By the way, if you’d like a template of our best converting FREE + Shipping funnel, you can get it here.

eCOMMERCE FUNNEL STRATEGY #5: Recurring Revenue

So far, we have mostly been talking about getting people to your eCommerce store.

However, how do you actually get them to buy (and buy on a regular basis)?

You can achieve these in two ways and funnel your new customers further down your eCommerce funnel:

[A] Re-targeting campaigns.

[B] Email marketing.

Let’s look at re-targeting campaigns.

An effective retargeting ad works the best if it includes these three aspects:

  1. The ad is personalized. It addresses the fact that reader is already thinking about buying. The user visited the site before, but something prevented them from moving forward.
  2. The ad focuses on benefits over features. What does the reader stand to gain from taking action, aka buying your product?
  3. It offers an ironclad guarantee. No one wants to commit to something they might not want later. So, be sure to offer a guarantee customers love (and competitors hate).

In regards to email marketing, the most basic thing is to have your abandoned cart emails in place.

For that and to get full copy of our best abandoned cart emails we use, you want to be checking out this related blog article: https://corneliapauline.com/2018/03/06/steal-highest-converting-abandoned-cart-email-sequence/

To find out more about how to improve the conversion rates of your eCommerce newsletter strategies, be sure to SUBSCRIBE to this blog and stay tuned for Part 2 on this topic to be published soon ;).