How To Make Your First Sale As A Service-Based Business Owner?

A 7-step guide on how to land your first sale as a new, service-based entrepreneur.

This article is especially for the introverts out there among you or those, who are afraid of sales and selling.

Which – by the way – you don’t have to be! And I hope that this article will help you with its actionable tips to get over it. The last step – the implementation – is on you. Don’t forget, we all start out somewhere ;).

Now, you’ve already made the totally bold decision to start a service-based business (or become a freelancer). Huge congratulations! At this point, you just need to get those first few sales to know that this business you’ve been working on is actually working.

This article will surely help you and is full of actionable advice.

How to make your first sale as a new, service-based business owner?

Before we dive in, let me just preface this article – and your mindset – by saying that: selling is indeed a skill that can be learned (as according to Harvard Business Review).

We all suck at it at the beginning! Trust me. Myself included.

I remember that I got SO nervous before getting on a call with a prospect that I had to mentally grow some big girl pants a couple hours before hopping on the call. But even then, my hands were clammy, my voice was shaking at times and I felt myself blushing in embarrassment at some of the thigns I’ve said.

But you know what?

I. Did. It. Anyway!

And now, hopping on calls with prospective clients and closing them are two of my favorite things to do in my business ;).

The things that I share in this article are a few things that I’ve learned in regards to how to land your first sale.

{I’m still planning on writing an article on closing a prospect but that will have to be a topic for another day – so, stay tuned.}

The good news is that it only takes a few weeks of practice to get good at sales! That and knowing what to look out for to become better at it.

First things first.

Most budding service-based entrepreneurs get caught up in the fact that they have to start cold contacting potential leads *shiver*.

They start telling themselves all sorts of stories on how they are not ready – or, experienced enough – to approach potential prospects.

BUT… this is typically not where the hiccup lies (IF you haven’t signed your first client *yet*).

The sales issue typically lies in how you are presenting + selling your ‘service offering/ suit’.

Let’s dive deeper into this topic:

(1) If you have been reaching out to potential clients & you haven’t sold a single one than it’s typically because:

[A] You don’t believe in your own skill-set yet and that you can actually help them achieve the end-transformation you are trying to sell them on.

REAL TALK: If that is the case, you gotta work on your skill-set a bit more before you start adventuring out into the Wild Wild West.

I’m strongly assuming that since you’re reading this article and you want to legitimately find out how to grow your new business, you’re not one of those sucky people that are trying to rip others off.

Hats off to you and I congratulate you on wanting to make that first sale with integrity.

So, if [A] is the case (and if it is, trust me, you know it), all you want to be doing is take i.e.:

+ Take an online course to help you improve your skill-sets further.

+ Join a mastermind or online membership site (such as the Funnel Pro Academy) so you can put your skill-sets to a test in a supported environment.

+ Be honest with your potential client and offer a free trial month, for example. Personally, I’m not a fan of this last option.

Why? Because time is the most important commodity we have. As such, you never want to give yours away for free. That’s just where I’m at.

Also, I’m sure your particular skill-sets in the service area you’re trying to sell, are better then the ones of your potential client already. That’s why she/he is looking for help! Hence, you should get paid for your efforts.

Now, before we get side-tracked let’s get back to [B].

[B] You got the skill-sets. But you’re sabotaging yourself, telling yourself you can’t deliver.

Yep. There’s pretty much the opposite one to [A] as well.

How do you know?

Simple.

Get your journal out. Right now.

Journaling can help you get clear on that first sale.

Then, give yourself 7 days.

And now, each morning (or evening) jot down without thinking about it too much how you feel about signing your first client.

Imagine that you’ve already signed him/her. How do you feel about it? Do you feel sick to your stomach because you’re not quite sure how you should fulfill the service sale?

Or, are you totally sure what you need to do to help your new client?

Also, do you notice you feel mostly unsure on sales calls because you don’t have any social proof yet? Or, do you feel unsure because you aren’t sure about your skills.

Try to decipher your feelings through internal dialogues. Don’t judge yourself while you go through this process. Let your thoughts go wild and write down all your feelings.

After 7 days, take some inventory. You’ll be amazed at what you’ve discovered about yourself.

Cool? Great! Let’s move on.

[C] You haven’t gotten clear on your core service offer and product suite yet.

Now, I’m going to be honest with you. Typically as a service-based entrepreneur, you’re always going to be working on developing your product suite.

With each new 10 or 100 clients, you’ve learned a new thing or two.

As such, you’re ideally going to adapt your different service offers accordingly.

What’s important to note though is that if you’re NOT clear on your core offer yet and you sound like a jumbled mess on sales calls… you gotta do some market research first!

Market research to establish a sellable 'product suit' needs to be done before trying to sell.

Find 10 ideal clients.

Hop on a call with them (ask them if it’s okay if you record the call). Then, chat with them! Find out what major thing they’re struggling with as it’s related to your niche speciality.

Also, ask them if they feel like XYZ or ABC would help them solve it? And if so, in which format? How long until they would like to see results, etc?

IMPORTANT: Keep track of all the answers in an organized way on a Google Spreadsheet.

Where do you find ideal clients of yours to ask if they’d be open to help you with some market research?

My favorite method are utilizing Facebook Groups.

The good ones, of course. The active ones.

If you’re authentic and honest in the way you ask, you’re going to find tons of people that are willing to help you.

(2) Get clear on your pricing & sales income goals.

90% of new service-based business owners undervalue themselves and sell themselves short.

This is a statistic by yours truly, so no, you won’t find it anywhere else.

I swear, I’m always amazed at how, for example, even new social media managers start out by offering to manage entire social media channels for a client (including content creation) for less than $500 a month!

To me that is NUTS!

Why is that?

It has to do with a mixture of two things:

[A] Inexperience and a lack of research done about their market.

[B] A still developing sense of self-value.

Think about it! To manage say Facebook, Instagram, Twitter, Linkedin, etc. for one client, organize their posts, schedule them, etc. these are hours and hours and hours of work!

If somebody charged $500 a month for this service, well… you’d soon burn out because your hourly rate would come probably down to like $0.30/hour.

And yes, even though I don’t recommend charging per hour – EVER – as a service-based business owner, it’s good to keep your hourly take-home rate in mind (as well as the one of your team) before closing the sale.

The amount of your first sale will be determined by how high you set your pricing.

How can you get clear on your pricing yet?

Pick a number – after you’ve looked at what your competitors charge – and double it.

Yep. You heard me say that right.

DOUBLE IT.

That’s going to be the first number you start with when trying to sell to your first client. And selling, you will ;).

Next, you also want to get clear on your income goals!

This is VITAL!

You can not shoot an arrow in the dark. Well, you could but chances are you’re going to miss your sales goal.

As such, be sure to get clear on how much you want to be making:

(1) Per client.

(2) Per month.

(3) Per business quarter (4 months).

Keep those numbers somewhere where you can see them daily to remind yourself of your goals!

(3) Create your sales positioning strategy.

People buy from people they know, like and trust,” they say.

True. To a certain extent.

Although, if we’re honest, it can take a LONG time to get somebody to trust you online, especially if they’ve never met you before.

For the sake of this article, I’m going to assume that you’re wanting to find new clients online (and not in your local community, for example).

Say, you don’t have months to create and produce consistent content online to establish rapport and as such, make sales on autopilot.

Although – side note – this will be something you want to be doing to truly grow a sustainable business.

If you’d like more information on that, you can check out this related article:

What to do?

How can you get your first client within the next couple of days or weeks?!

One of the ways to do this is through positioning.

You need to position yourself to breed trust.

How do you do that?

First of all, it’s how you show up online (and in person) as a business owner.

According to CMO, this is how you build trust online,
““It’s about being transparent, doing what is expected and shared values. Key to this is the internal culture of the brand becoming more evident. The expectation is you deliver to those values with more purpose-driven activities so you are living and breathing the values.”

Then, there are a few more things you want to have in place so you can guarantee that your future clients will trust you.

And yes, some of them we already talked about but I wanted to make sure to include them one more time. That way, they will really sink in ;).

So, here’s my ‘Trust Building Organic Sales Strategy’ for you:

  1. Have a great service offering that can deliver.
  2. Work on building up a strong online presence through consistent content marketing.
  3. Be transparent and honest in your daily conversations with your audience.
  4. Share testimonials and reviews whenever you get them.
  5. Listen to your potential clients and respond to them by creating content around their most burning questions (such as this one, for example **see what I did there **).
  6. Don’t be a bot and automate your outreach. Just don’t. It’s annoying and it will only get you that far.
  7. Give potential clients multiple ways to contact you.

(4) Social proof, social proof, social proof will help you close your sale.

One of the quickest ways to gain the trust of your ideal audience online is through…

REVIEWS!!!

It's easier to land the first sale if you've already got some social proof.

What does this mean for you?

You want to focus on getting testimonials or social proof in any shape or form as soon as possible!

I know what you’re thinking right now though,

“How can I get reviews if I haven’t worked with anyone before?”

That’s a great questions!

A simple solution to this is that you can show somebody what it is that you can do by doing it for yourself.

Want to do i.e. Facebook Ads for businesses. Run Facebook Ads for yourself first, record your progress and successes and put everything into a case study PDF. Et voila! You’ve got some form of testimonial you can show to prospects.

(5) Make sure you’ve got your organic ‘Social Media Funnel’ in place for easy selling.

Do you have all of your social media sites linked up at the appropriate fields with a 2-step lead generation funnel?

And does this lead generation sales funnel share with a new email list subscriber a kickass freebie? An in-depth awesome case study (like the one mentioned in the previous step)?

No? Or, yes?

If you have purely links to a new website, this isn’t enough! You want to strategically double down on your lead generation efforts.

So, if you haven’t set up your ‘lead generation funnel’ yet and want to package your new freebie/case study nicely (regardless of if you’re using a video training, eBook, PDF guide, etc. as the freebie)…

You can get a FREE copy of my own lead generation template here: https://app.clickfunnels.com/funnels/3396547/share/99l93vas975ucmm8

An example of a sales funnel template.

Full disclosure: The only requirement for the template is that you’re using Clickfunnels as your funnel building software. If you’re not or you have no idea what tool I’m talking about, no worries.

Once you click on the link, it will walk you through how you can get this free template and edit it to fit your needs.

Moving on ;).

If you have your social media sites linked up – awesome!

Now, make sure you got a follow up email sequence in place as well. At least, for 5 consecutive days I’d recommend.

For automated email sequences, I recommend ActiveCampaign.

If you’re interested in reading a detailed review on ActiveCampaign and how much I love it for my email marketing, check out this related blog post: https://corneliapauline.com/2019/05/31/6-best-digital-marketing-tools-to-grow-your-business-online-in-2019-fast-intentional/ .

Next, be sure you use a clear and professional profile image on all of your social media channels. One that allows us to see your eyes.

Get rid of that pet in your photo (of course, only on the photo I mean lol!) or those sunglasses you were wearing and look straight into the camera.

(6) Start by building relationships!

Often times, you feel so much pressure as a new business owner to ‘make the sale’ that you forget another, vital step: it’s to build relationships.

Also, there’s a lot of misconception around ‘selling’.

To me, I see selling as SERVING. Selling is a transfer of emotional energy.

How emotion plays into sales.

In your case: your passion about how you can solve your ideal client’s pain point by serving him/her in your unique way and the kind of transformation you can help them achieve.

On sales calls (or private messenger conversations), your passion needs to be palpable.

Shift your focus from ‘cold selling’ somebody or pushing your services onto them TO – starting, growing and building relationships.

Depending on where your ideal audience, or client, hangs out at – this is where you need to be too. If it’s, for example, Facebook Groups, on Instagram, Youtube, it doesn’t matter.

Social media is there for networking – and to build relationships with awesome people locally and around the world.

Every time you start working on your new business, start by networking on social media where your ideal clients hang out at.

Give yourself about 60 minutes per day, 5 days a week and you’ll be amazed how fast you’re going to make your first sale (IF you follow all the previous steps, of course).

(7) Final ‘landing-the-sale’ tip.

There are three more things that are important when landing your first sale as a service-based business owner:

[A] Tell people what it is that you do by showing them through [B].

[B] Position yourself correctly with kickass, valuable content and while doing so, [C]

[C] Focus on how you make potential clients feel.

A potential client can already get a feel for how it is to be working with you by how you show up online and how you handle yourself ;).

Always keep this in mind.

And that’s it!!

If you keep following these steps consistently, you are going to get your first sale in no time and it will most likely start out with you getting a private message like this,

“Hi XYZ. I loved your reply to what Jane posted in the XYZ Facebook Group. I’m actually having a hart time with XYZ and would love to learn more about your services.”

Now, how does this person – for example – know that you have services that you offer.

That’s where your internal ‘social media sales funnel‘ comes into play! As a new (and experienced business owner), you always want to have everything ready so that people can:

(1) Find out and get clear immediately on what it is that you do.

(2) Have an easy way to contact you and for you to close the sale.

Oh and if you need more help on any of this, be sure to check out my free Facebook Group, called… you’ve guessed it: “Become A Social Media Funnel Pro.”

BONUS TIP: Pre-qualify every client

It’s easy to get caught up in the prospect of making your first client sale and receiving your first money as a new business owner.

BUT…

The client that you take on today will set the stage for the kind of client you’re going to be working with tomorrow.

~ Cornelia Pauline

This is one of the most important things to keep in mind before making your first (or, second or, third) sale.

Don’t just take on any client for the sake of taking on that client or, feeling like you need to get that sale.

Make sure that your first client is really your ideal client!

You see, if it is your ideal client and you’ve got your service offering and delivery fleshed out, you will deliver him/her results.

You need these results to rapidly grow a successful service-based business.

If you don’t think that a potential client is ideal for you, be brave enough to say,

Thank you for showing interest in my services. I really appreciate it but as of now, I don’t think we’re the right fit for each other. I wish you all the best and please let me know if you need recommendations for other service providers in my field.


Anyway, I hope that this article on selling as a new, service-based business owner was helpful to you! Be sure to let me know in the comments once you make your first sale <3!

Also, don’t forget to hit that ‘SUBSCRIBE’ button to this blog or, follow me on Instagram for more awesome business, marketing and entrepreneurial lifestyle information.


P.S. If you’re curious on launching your own online marketing freelancer business, check out the Funnel PRO Academy. I helped numerous students launch successful marketing businesses on their own and sell themselves like the champs that they are.

How To Start A Podcast In 10 Simple Steps?

This article will help you move from a state of confusion regarding what you need to actually start a podcast to a state of clarity. It’s full of actionable tips and advice, focused towards the essentials so you can have your own podcast in no time!

Podcasts have been all the rave now for the last few years.

Entrepreneur Magazine already wrote about it back in 2016 on how podcasts can prove to be an amazing marketing tool and add on to the content strategy of ANY business.

I’m a big Podcast nerd myself and listen to several ones religiously.

A few months ago, I’ve decided to start my own podcast – the BoldVoices Podcast . The show’s focus is on inspiring you to own your voice in life plus business. And, to provide you with actionable steps on how to do so.

Now, ever since starting and launching my podcast it has been soaring up the ranks on iTunes. I’ve gotten question after question from fellow business owners on the practicalities of ‘starting your own podcast’.

So, this article is all about that and is filled with actionable steps!

Not only that, I’ve actually also recorded an Instagram IGTV (instagram video) on this a little while ago. If you’d like to check out the video in addition to this post, you can do that here:

After getting several requests and follow up questions, I decided to put the 10 steps into a blog post as well, plus answer any and all additional questions I got.

So, without further ado, here they are:

Step 1 = Decide on a name & a niche.

First things first. What do you want to podcast about? What’s going to be the center theme of your podcast?

Also, in which category does this theme fit when you go research podcast categories?

Then, you want to make sure to have a name in mind. At the beginning, it’s great to have a strong name around the theme of your podcast or even super clearly what your podcast is about. You can always change the name later on if you feel the need to do so.

Which brings me to a question I get asked a lot if you should title the podcast with your own name, aka ‘The fill-in-the-blank show’?

The short answer to that is that if you already have a loyal following of a fairly good size (we’re talking tens of thousands of followers), I say go for it.

But if you’re just starting out to brand yourself – or, you are planning to focus the ‘brand of the podcast’ on something other than your own name, you want to probably go with a more generic name.

In the end, it’s totally your call but don’t get stuck on this step, okay? We’ve got nine more to go :).

Step 2 = Get the correct mic 🎙

Podcasting is all about that audio. I mean, heck, it’s an audio only consumption medium.

As such, the main thing you want to focus on is recording a good quality episode from the get go. There’s not much an audio engineer can do with a poorly recorded file.

Unless your podcast is titled something with ‘Life Advice From My Car’ (by the way, this is a horrible title – don’t take it lol!), you want to have good audio.

Think about it! If you listen to a podcast or even an audio book with all sorts of background noise, you’re probably going to get a headache soon because you need to concentrate more to listen to the content.

Make it easy for your listener. Get a great microphone!

My favorite, budget-friendly microphone – and that I use to record my own podcast – is this one:

Step 3 = Record content

Yep, now you want to get down and start recording those words that have been vibrating inside your chest for months!

It’s super exciting once you get to this step.

I recommend you simply block out a morning or afternoon of about three hours on your calendar, grab some ice water and a coffee or tea and start recording.

It’s great to have about 3-5 episodes finished and under your belt before you launch your podcast so that you can schedule the release of them out for a few weeks.

This, in turn, gives you time to plan your next, surely awesome, episodes.

Step 4 = Use headphones for interviews 🎧

Podcast interview

I’ve made that mistake during my first interview but neither me or my guest used headphones. What happened is that you were able to hear an echoing sound on the recording after. No good, my friend.

So, from now on, I’ve added a little note in my Podcasting Calendar for guests to be prepared to have headphones ready for an interview and to use them.

Whichever headphones you’re most comfortable with, will do.

It also is a great way to totally focus on the recording and not get distracted by outside noises coming from, for example, your snoring dog Amy.

Step 5 = Do the editing of your episodes (or hire a freelancer to help you with it)

Personally and due to time reasons since I run my marketing agency, FunnelGal, full time, I outsource the editing of my podcast episodes to a super talented freelancer who works on Fiverr.

For those of you interested in outsourcing, the prices can vary a LOT.

However and if you’re just starting out and your podcast is still on the way to becoming a chart dropping badass, the average price you want to pay for is about $60 per 60 minute of episode editing.

So, in short, if you’re recording an interview and it’s 60 minutes long, you are looking at paying your audio engineer/ podcast editor about $60 to get the finished file back.

If you’re planning on releasing at least 1 new episode per week (which is recommended!), you’re looking at an investment of $240 to outsource this new marketing stream.

Podcast editing

If you are more into DYI-ing it and you’ve got some free time at your hands, Camtasia is the most popular software out there to edit your podcast recordings.

Step 6 = Choose podcast intro/outro + music

If you’re listening to a lot of podcasts like myself, you love when a podcast has a great short intro and outro.

Ideally, you want the intro to set the tone of the overall podcast and what’s about to come. It should give the listener a vibe of your podcast.

The outro is a great way to ask your listeners to maybe share this episode on social media if they enjoyed it or, to ask them what their main takeaway was, etc.

The outro can also serve as a way to funnel your podcast listeners further into a funnel and turn them into your email list subscribers if you offer a special towards the end.

There are many ideas to play with. So, have fun with it!

Oh and in regards to where to find cool music to add to your podcast intro, I personally love finding tracks on AudioJungle.

Step 7 = Pick podcast hosting service

There are quite a few podcast hosting services out there. They all work the same, essentially.

Picking a hosting service should be probably the fastest of all these steps.

To make things easy for you, the most popular one and the one I use is LibSyn (also known as Liberated Syndication).

To register your podcast, simply click here and pick a plan (note: it’s super affordable and starts at $5/month): https://signup.libsyn.com/

After you registered, don’t forget to upload your first 2-3 finished episodes you recorded prior, remember? Awesome.

Step 8 = Register podcast on iTunes connect

You’re almost there! You can almost launch *yay*!

Now, we want to go ahead and register your podcast on iTunes. Your podcast needs to be submitted and approved first by iTunes before it’s actually live and downloadable.

To do so, simply click on the following link. It will take you there directly.

https://itunesconnect.apple.com/login?module=PodcastsConnect&hostname=podcastsconnect.apple.com&targetUrl=%2Fmy-podcasts%2Fnew-feed&authResult=FAILED

Step 9 = Also, register on Stitcher, Spotify, Googleplay, Tunein

It’s the same when it comes to your content marketing as for your financial investments… the key word here is: DIVERSIFICATION.

After all and depending on where you are located at, there’s probably an influx of people using Apple products (and iTunes) or not.

You want to essentially cover all your bases and make sure to register your podcast on as many, different channels as possible.

The coolest thing?

Whenever you upload an episode to LibSyn (your new hosting service), it will actually send out a bat signal and publish the uploaded episode once you click ‘LIVE’ on all previously chosen channels.

That way you don’t have to go to every broadcasting platform but your host will do the work for you. Pretty sweet deal, right?

Step 10 = Once approved, promote your new podcast to your email list and on social media.

Your podcast is only as valuable as it has people actually listening to it. The more peeps from your ideal audience are downloading and listening to your Podcast, the better!

How do you get the word out there that you’ve got a podcast that is going live on XYZ date?

Simple. You actually tell people about it :).

Yep, you read that right.

Now is no time to be shy. Let people in on the progress of you thinking about starting a podcast to actually launching it and episodes you’re currently recording, etc.

Pull back the curtains! And post updates all over on your active social media channels as well as send out emails to your list.

Et voila! You’re going to have your first few loyal listeners soon :).

Finally and if you’re interested in learning more about how to market your podcast so that it can rank higher in the charts, check out this related article:

Oh and be sure to share this article if you’ve found it helpful <3.

Let’s do this!

How to find & attract the type of client you’d like to work with?

If you’re a new business owner or a seasoned one, the one question that you keep asking yourself revolves around your ‘ideal client’ or, more particularly:

“How to identify and attract the type of client I want to work with?”

In other words, “what’s the ideal client for my business?”

If you’ve been subscribed to my blog for a while now or you follow me on social media, you know I’m a big fan of the saying:

This rings no more true then when determining and deciding what clients to work with!

At this point and if you’re still fairly fresh in your business, you might be secretly asking, “But why? Why is it really so important?”

I want to make sure to answer this because if you understand this right now, your future business will thank you a thousand fold later on ;).

Working with the right or ideal client can make the work or service you do for them not feel like actual work. Truly! You’re going to love getting up in the morning because you so enjoy working with them and their cause!

Imagine you’ve just quit your 9-5 a couple of months ago… you just managed to sign on a few clients and you couldn’t be more proud.

But a majority of them will soon turn out to be the ‘wrong clients’ for you.

A few more weeks or couple of months into your business, you’re going to find asking yourself WHY YOU EVEN QUIT YOUR 9-5 IN THE FIRST PLACE!

You’re going to feel nervous, tired, anxious hopping on a call with these clients, uncomfortable actually doing the work for them, etc.

I’ve honestly experienced and seen it all.

That’s why I’m so passionate about this topic!

Because I’ve seen a lot of budding entrepreneurs and small business owners, actually shut down their business and go back to a regular job!

And all, because they didn’t receive any help and couldn’t figure out how to:

[A] Identify and attract the right type of client to work with.

And…

[B] Charge the right pricing for their services and not down-sell themselves, even as they’re just starting out.

{The latter I’m going to be dedicating another in-depth blog post on soon, so be sure to SUBSCRIBE to this blog to get notified when that is ;).}

So, let’s focus on [A] so that your business dreams you’ve harbored during your regular job (or while still in college), actually do come true <3. Ready?!

STEP #1: IDENTIFY YOUR OWN PERSONALITY TYPE. Or, who are you?

This may seem counterintuitive at first but a big portion of figuring out who you want to work with has to do with understanding who you are.

You didn’t expect that, did ya?

So, I want you to pick up your journal right now and answer the following questions:

  1. Am I the kind of person that cares about the cause of a business and/or brand? Or, do I care more about the usability of the product?
  2. Do I love talking to people on the phone, do video conferences, etc.? Or, do I prefer to communicate with people in business through email and in writing in general?
  3. What’s my personality type? Once I know this, I know which other personality types and characters I match well and which ones to avoid.
    1. A great way to determine your personality type has been the 16Personalities test. It only takes 12 minutes to complete and the results are astounding.
  4. Do I want to work with experienced, high-end clients and close projects of $15,000 and up? Or, do I feel more comfortable working with beginning business owners and charge $1,000 for my average service?

This list of questions could go on and on.

Typically and once you start journaling, you’re going to find yourself writing away and coming up with one point after the next.

Once you are done, step away and look at it.

I betcha a certain type of persona that you want to work with has already started creating itself in your mind.

STEP #2: WHY DID YOU GET INTO BUSINESS IN THE FIRST PLACE?

Often times when we’re in the grind and the hustle and bustle of daily business activities, it’s easy to forget why we got into business in the first place.

Remind yourself right now…

+ What the number one reason was?

+ What was the moment that sparked that fire inside your chest to start your business?

+ Why did you want to do your particular business? There’s a thousand and more other things you could have done. Why did you choose this? And if you haven’t started your business yet, why do you want to be doing XYZ?

STEP #3: WHAT MISSION DO YOU WANT TO ACCOMPLISH WITH YOUR BUSINESS?

Have you ever heard that each great business has also a great mission?

If you haven’t taken the time to craft out a mission statement for your new business yet, now is the time!

What are some causes that you care about? Are there causes that you and your ideal client have in common?

Look at the clients you’ve already worked with in the past or, are working with right now. What aspects of their business do you enjoy growing the most?

Why do you want to be thinking about all that?

Because people do business with people and brands they trust.

Crafting out your mission statement and being vocal about it on your social media, creates trust in your ideal clients that you and only you are the right person for them to work with!

STEP #4: ANALYZE YOUR INDUSTRY & YOUR OWN DATA

https://www.sethgodin.com/

When it comes to any and all industries, there are particular client and customer types already pre-created.

In case you’re completely innovating your industry, you might want to create a new ‘client or customer persona’.

But for most of us, identifying your own ideal client has a lot to do with researching your industry in addition to getting clear on your own business and yourself.

Now, how do you do this?

There are a few ways to go about your research.

According to TopDogSocialMedia, here is a way to do it:

If you are B2B, try Googling the companies and organizations you would love to work with. Read the bios of their senior decision makers to learn more about them. You can gain additional information on these people (and others similar to them) on LinkedIn and Twitter.
If you are B2C, imagine each type of ideal client. For example, perhaps you are you looking for busy soccer moms or millennials who commute to work. Create a clear picture in your mind of who each of these people are.
Now construct a list of possible labels for each of your top ten clients.
What label will each most strongly identify with? Make note of the commonalities and differences.
Use these labels to create a clear picture of who your ideal clients are and how they see and represent themselves to the world.

https://topdogsocialmedia.com/get-marketing-attract-ideal-clients/

Next, if you already have a website for your business, be sure to integrate it with a Facebook Pixel!

I can not stress how important it is because while you’re getting clear on other things and keep sending traffic to your site, the Facebook Pixel will do a lot of the work for you in terms of creating an audience profile.

Oh and the same goes for Google Analytics! Don’t shy away from it.

Successful business owners look at and continue to learn from their numbers – in all areas of business. But you need to put your business in the best position possible to make those calls.

Additionally and if you have enough data, you can use sites like www.semrush.com to see where your traffic comes from.

This, in turn, can help you identify on which platforms your audience hangs out at the most which we talk more about in the up-coming Step 6.

STEP #5: KNOW YOUR IDEAL CLIENT LIKE THE BACK OF YOUR HAND

If you are reading this right now and your business ain’t flowing yet, it is probably because you spent more time asking yourself things like:

“How can I get more sales?”

“How can I sign another client to cover my fix costs this month?”

“Why is nobody buying from me?”

“Why am I not closing during sales calls?”

Etc.

All of these questions asked at the right time are valid questions.

Though, most of the time, the root to the solution of these questions is in determining the ideal client for your business!

You see, once you went through all of the previous steps, you’re going to elevate your language and how you show up when talking to him/her – if on social media or on the phone!

Your ideal client has a very particular way of speaking and thinking about things and particularly the NUMBER ONE PAIN POINT your business can help him/her solve the most!

This is very important to understand.

Most entrepreneurs and businesses fail to attract their ideal client because of the language they use in their branding AND marketing.

How can you change that?

(a) Identify 3 big competitors in your market.

(b) Go on their social media profiles (particularly Instagram, Blogs & Youtube), join their Facebook Groups, etc. for the SOLE PURPOSE to read through all of the COMMENTS they’ve been getting.

(c) Create a Google Spread Sheet & jot down all of the follow-up questions their followers have been asking them.

(d) Notice a pattern that is going to come up of particular questions and pain points.

(e) Decide on 3 pain points off all the questions you’ve collected.

(f) Test those 3 pain points with your own audience by publishing content.

(e) Identify the NUMBER ONE pain point AND messaging that your audience seems to relate to the most.

(f) Et voila! You’ve nailed your messaging.

If you follow these steps and you do this at least once per quarter, you can be sure that your business is growing exponentially and fast ;).

STEP #6: MEET YOUR IDEAL CLIENTS WHERE THEY HANG

Are your clients the type of people who spend a whole Saturday hanging out at Ikea or, do they prefer to go shopping at Hermes on Rodeo Drive?

Maybe they prefer to check out .. on Melrose Avenue or, they simply like to shop online?

Do you see where I’m going with this?

You HAVE TO take your time and find out where your ideal clients hang out at the most.

This will depend who you target in terms of age range, gender, industry, etc.

But most of the time, your ideal clients congregate on at least one of the social media channels.

STEP #7: BRAND YOURSELF LIKE THE CHAMP THAT YOU ARE

Now, it’s all about now playing it shy but showing the world and your ideal clients how awesome you are!

Mackwebsolutions has summed the core process for awesome branding up with this cool infographics:

Another component of great branding is to have a consistent content strategy in place.

In case you’d like to learn more about this component of effectively attracting your ideal clients through your content, check out this related article on the blog:

Now, it’s time to market yourself because you’re ready!

I hope you found this article helpful.

Be sure to spread the love and share it it if it has helped you! Or, screenshot parts of it and post it on your Instagram Story & tag me @corneliapauline <3.

Also, if you know your clients mostly hang out on Facebook and in Facebook Groups in particular, check out my FREE guide on,

“How to attract 10 new clients each month on Facebook without paying a dime for ads!”

It’s pretty neat with lots more details and tricks.

Plus, I’d recommend you check out the course details that are going to pop up after you opt in to one of my signature programs – Facebook Famous ;).

It’s been a game changer for many service-based entrepreneurs, network marketers and coaches who have scaled to $10,000/month with my Facebook Famous branding & selling strategies.

Let’s do this!

What Pregnancy Taught Me About The Art & Science Of Business Goal Setting

This article is about how pregnancy and preparing to give birth to my first child taught me about goal setting in business.

I also hope to encourage you to prepare for any other big goal you have this year like a mom prepares for labor AND giving birth to a baby during pregnancy!

9 months.

39 weeks.

273 days.

That’s approximately how long it takes to grow a human inside your body.

A pretty magnificent feed if you think about it, granted that that’s a relatively small period of time in a normal human’s life.

But magnificent, regardless :).

What is equally amazing is that it took me about the same amount of time to prepare for this big goal I have – birth.

That’s right! As a first-time mom (and I’m sure many second and third and fourth time moms too), preparing myself for this event called ‘labor and birth’, was on my upmost mind these past few weeks.

Today, while sipping away on an Iced Almond Milk Latte, I realized that I don’t think I’ve ever quite prepared the same way for any other goal I had in my life!

Especially, in business.

And I am an entrepreneur and the owner of the digital marketing agency, FunnelGal!

Let that sink in for a second.

It honestly shocked me when I started to draw comparisons in my mind and quickly, started to journal about it. That’s when this article came into existence.

Sure, there were high school and college tests and graduations in my life, the wedding to my husband Ben, countless moves, trips, business revenue goals, etc.

Though, nothing – and I repeat NOTHING – has innately made me prepare with such an explicit carefulness to detail and towards one goal, as my pregnancy.

Lemme explain and if you’re a guy reading this right now, this is for you too!! I promise it will be worth your while and after you finish reading this article, I know you’re going to have a completely different perception around goal setting as well.

For starters, the prospect of pushing out an insanely huge thing – a baby – out of one of your body’s entrances is motivation enough to learn more about it. I think we can all agree on that.

But what can we take away from that about business goal setting?

Well, to begin with, we need a why.

A big, mother-fucking…

W-H-Y.

If your ‘why‘ ain’t big enough, your innate drive to prepare the best way you can and accomplish your goal that is related to your why, is diminishing significantly.

So, how can we develop an equally big why as ‘pushing a baby out of your vulva‘?

If we think about the comparison between pregnancy/birth AND business, we can come up with a refreshing new framework of what makes a great WHY.

Now, we’ve already established that a WHY is needed because it’s the gas that helps continuously operate your engine to drive you forward.

Copyright Simon Sinek

As such, a great WHY needs to have/be:

+ Urgent. It needs to have a due date.

+ It needs to have some form of emotional connection related to it.

You need to be able to feel the creation and development of your goal into existence. For example, for a pregnant soon-to-be mom that is the thought of knowing the baby is growing & developing every day plus imagining it.

+ It needs to have a fear related to it, say if ABC ain’t happening, XYZ might occur – this in turn again, creates an innate need to figure things out.

Say, you eat tons of sweets all day, every day during the duration of your pregnancy, you might get pregnancy-related diabetes which in turn can harm you and your baby.

+ It needs to have a simply wonderful outcome that is filled with love.

The outcome for pregnant women is the thought of holding your beautiful baby in your arms one day. When you’ve achieved the goal, what is one wonderful thing you’re going to be able to experience?

+ Your WHY needs to be so big to have potential life-altering effects on you and your family.

A baby changes everything in your family.

Say, you get featured on Forbes or invited to do a TEDTalk, etc. all of these things, alter the course of your life going forward in some way as well! If your WHY does not include a life-altering change, it is not a big enough why.

Dream bigger! Think bigger!

Copyright @CorneliaPauline

If you had established this strong of a WHY, could you imagine how radically different you’d achieve any and all goals?

And I betcha your business would look very different right about now.

Let’s move into the second important piece of achieving any goal:

EXECUTION.

For those of you that have never been pregnant, I want to bring you quickly up to speed on ALL the things that are suggested you do as a pregnant woman.

All of these things essentially are there for prepping you for the big day – labor and birth.

Here’s the list:

  • Daily meditations or mindfulness training.
    • This help you start developing the right mindset to make it through hours of labor filled with probably and surely excruciating waves of pain, also known as contractions.
  • Daily breathing exercises.
    • Practicing deep breathing – so inhale until you can’t fill your lungs with oxygen anymore and then slowly let the air slip out of our body again. This is scientifically proven to lower stress levels when faced with any sort of challenges.
  • The right nutrition.
    • I know that not every one of my friends have gone crazy about their nutrition when pregnant and have splurged a bit every now and then – myself included. However, there are a clear set of suggestions you want to be following when pregnant. Your diet changes. After all, you are creating a human being – all while going about your day!
    • Nutrition for pregnant women is very similar to the kind of strict nutrition lifestyle, athletes, high fashion models, a vegan or someone that is lactose-intolerant follows.
  • Pelvic floor exercises.
    • In case you don’t know what they are, don’t fret about it. It’s something that starts becoming important when you get pregnant because exercising your pelvic floor muscles will make actual birth and postpartum healing so much better.
  • Exercise.
    • Oh my gosh, exercise has been awesome to maintain a healthy, positive mindset during pregnancy and to feel strong and beautiful throughout each passing day of being pregnant. Healthcare professionals are suggesting everything from yoga to cardio and weight training.

  • Education.
    • I’ve watched documentaries pertaining to labor and birth like ‘The Business Of Being Born‘ plus Youtube videos, read books on how I can ‘improve’ my labor and birth outcome, attended child-birthing classes like the Bradley Method Class, etc. I feel like I could give a course on pregnancy right about now haha :).
  • Labor preparations.
    • Here, I’m going to include everything from choosing the right care provider to deciding where to have the baby, etc.
  • Etc.

In short and during the timeframe of nine months, your FOCUS is on creating the BEST environment for your baby to grow, thrive and be healthy.

My question for you is:

Can you say you are preparing in the same meticulous way for any type of business goal you have at the moment?

OR,

Is this something you could approve upon? 

I am one hundred percent positive that if you are not happy with your business at the moment or, if you have failed to achieve your goals (in the past and in this moment),

There is something about your execution and action list that can be improved upon.

If you go back to the list of all the action items that women do on a pretty regular basis during pregnancy, it should inspire you to look at your own daily list of business execution items as well.

Also, are they all connected to your WHY we talked about before and moving you towards achieving one, definite GOAL.

You need a different ‘list of execution items’ for different goals!

It is easy feel overwhelmed in your business, if you have not set a CLEAR WHY, defined ONE CLEAR GOAL and worked out an execution list on how to get there.

You can find a great further read on ‘business goal setting’ on INC. Magazine here that goes into detail on the different components of a goal you want to be focusing on as a CEO for your business.

I can guarantee you that once you worked out an ‘action or execution list’ – similarly, to a woman that has just found out she was expecting a beautiful baby – your imminent achievement of your goals is a given!

Side Note: You might also enjoy this related article on how to achieve $1 million in revenue in your business: https://corneliapauline.com/2018/08/08/4-big-milestones-to-reach-1-million-in-sales-with-your-business-online/

Furthermore and regardless, how tired you might feel, if you experience emotions of doubts and worries, if you feel demotivated because you don’t feel your best on a given day,… whatever it is!

Your WHY on why you are doing what you are doing every single day because you’ve got a clear, definite goal with a set due date – WILL KEEP YOU GOING!

Just like it helps a woman during her pregnancy ;).

If you think about anything that you’ve achieved in the past that was worth-while achieving, you’ve probably invested months – even years, at times – prepping for it.

Preparing for this life-altering event of giving birth and becoming a parent takes time. And it should!

If you find yourself impatient because you haven’t quite hit your business goals yet – be patient.

  1. Reflect on why you haven’t hit your goal yet.
  2. Work on re-developing a stronger WHY for you.
  3. Create a new plan and prepare yourself better for your goal now that you’ve read this article.
  4. Have an unwavering faith in a positive outcome.
  5. Let go and do your daily dues to put yourself in the best position to succeed.

Here’s to not only birthing healthy babies but also, birthing successful businesses :)!

If you’ve enjoyed this article, be sure to go ahead and share it online. Oh and don’t forget to subscribe.

Let’s do this!

7 Proven Ways To Make Passive Income Online

Passive income can be defined as, income resulting from cash flow received on a regular basis, requiring minimal to no effort by the recipient to maintain it.”

A big portion of why I first decided to become interested in making money online was because it allows you to exponentially grow your income

This unique capability of the internet’s reach is unlike anything that has existed only a few decades prior. 

Remember things like the ‘Texas Oil Boom’ or the ‘California Gold Rush’ in America back from your history class? You see, the internet and in essence, creating revenue streams online is the same – IF not bigger. 

So, if you wish you would have lived during Rockefeller times and also, been smart enough to realize your opportunities to dramatically change your economical situation – you want to be investing in creating an online business!

Or, for goodness sake, even a side hustle :).

Can you tell how passionate I am about this?

But don’t write me in a few years, telling me I didn’t give you a heads’ up. 

This is your heads up if you haven’t taken any action yet and don’t have an online business yet or, started on one.

You might be confused as to what exactly you want to be doing and why.

That’s why I created this blog article.

It’s for those of you who understand the opportunity, want to take advantage of it but are still a bit confused about which road to take. 

So, here’s my list of 7 Proven Ways To Make Passive Income Online

Why am I talking about ‘passive income’ in particular?

Because I’m a big believer to create a smart business that’s working for you in 6 months, 1 year, 10 years,… heck! Regardless, right? 

I mean, if you can take your family on a luxury vacation to French Polynesia for a month, watching your kids play in the sand on the beach while sipping on a Mai-Tai and kissing your significant other during sips and all that WITHOUT having to worry about money because you got your financial shit and business together…

Copyright: https://www.funjet.com/destinations/tahiti

Well then, in my book, you’ve done something right ;).

So… that’s why I am using the words ‘passive income’ even though some of these options might not be passive right away – they VERY WELL have the possibility to be so IF you’re doing things right.

NUMBER 1: AFFILIATE MARKETING

Say you don’t have a product. 

You’re not keen on teaching. 

You’re not keen to write or produce or create something you can sell.

What to do? 

You can use other people’s awesome products and promote them. 

Promote them how???

That’s where it gets tricky. 

[A] You need to educate yourself on how to grow an email list, how to form a trustworthy relationship with your list and different traffic options. 

[B] You also need to watch out for promoting the right affiliate products.

What are the right affiliate products?

  • Products were somebody has to sign up on a monthly subscription basis. Why? Because this creates RECURRING revenue for you *duh*!
  • Proven products that actually solve a real business need. My favorite? Business software. 
  • Companies that agree to pay out a minimum commission of 30% on each product sale. {Granted if you’re i.e. promoting fashion or technology items, it’s okay if the commission is lower and that’s okay since you’re promoting more higher end items.} However getting a commission of 3%… don’t bother.

BONUS TIP: 

My personal favorite affiliate programs where I’m making 80% of my monthly affiliate commission from are:

For more cool tools or softwares you can promote, check out my related article: https://corneliapauline.com/2019/05/31/6-best-digital-marketing-tools-to-grow-your-business-online-in-2019-fast-intentional/

FINAL SIDE NOTE:

There’s one very real danger to Affiliate marketing and that is that your affiliate partner is in control of the product.

As such, he could shut it down at any given notice. Granted, if you find a reputable company that won’t happen. Regardless, I only recommend to invest in this option as a side income or an initial starting point and then, move on to one of the other options. 

NUMBER 2: ONLINE COURSES & PROGRAMS

Some might argue that you couldn’t create passive income with those but I beg to disagree. Why?

Well, first of all it depends how you’re promoting these online programs. Are they connected to a personal brand – YOU – then, it might be a bit harder to create truly passive forms of income out of them. 

Regardless and once you’re getting to a certain sales level with your courses, you can outsource pretty much near everything! 

From customer and tech support to your students to community managers and more. Some online course creators I know never think about this but it’s truly possible.

Also, when structuring out your courses and BEFORE even launching them, think about how much you personally want or need to be involved in the program to help your students facilitate the desired transformation.

Are weekly one-on-one coaching calls really necessary? Or, can a supportive and exclusive Facebook Group solve that?

Be mindful and strategic about your time.

Think ahead to how you want to be managing the course AND how it fits within your overall business. Then, create it accordingly.

FURTHER INFO: 

If you feel like you’re dying to create an online program or your current one doesn’t seem to be working, stay on the lookout for my new program launching this August – Rocket Launch Lab. Oh and be sure to get on the waitlist to receive $500 OFF the beta launch ;). 

Rocket Launch Lab Waitlist Sign Up Form:
https://funnelgal.com/rocketlaunchlab-01 

NUMBER 3: BLOGS

Yep. Blogs to me can create an amazing passive income stream once you’ve built them up.

Granted, blogs compared to the other previous forms of income take a few more years to build up. But they are amazing money-making machines if done right!

Copyright: https://brandongaille.com/blog-income-report-study/

Some tips when it comes to blogging are:

  • You need to be blogging in a niche and have 1 particular reader in mind.
  • You need to be posting about 20 blog posts a month during at least the first year to create some momentum for your blog.
  • Your blog above anything else needs to be SEO-optimized. That’s where you will get most of your organic traffic from. 
  • Design should never be a main focus for your blog. Quality content should always come first.

And guess what?

You can outsource a shit ton with a blog from hiring a Pinterest manager to create and distribute pins for you to acquire organic Pinterest traffic to hiring SEO-focused blog writers, a brand partnership sales person and more. 

If you love writing and you know you can be consistent when it comes to it – a blog for a specific niche might be a great opportunity for you.

And just to tell you a little story, I met a super humble, cute mom blogger from a tiny town in Arkansas during a conference I attended in Las Vegas that I spoke at. 

Within 7 years, this mom blogger pretty much 10x her husband’s income, allowed him to quit his job and all of them and their 5 children are living off of the growing income of her niche blog! The coolest thing? Her blog is growing on autopilot right now – as is her income. 

If you think 7 years is a long time to grow a business… How about spending 40 years at a corporate job where you could get fired any time and the only income growing opportunity is to be hunting down the next promotion? 

Your choice.

NUMBER 4: CREATE AN ONLINE B2B SOFTWARE

Now and in regards to this passive income option, it depends how ambitious you are as a future software founder :). 

If – say – you’re shooting to achieve multi-multi-millionaire status, your ‘passive income’ might come from you selling your company. Then, investing your money and living off dividends or profits from businesses you’re invested in.

This option is great for someone that has been in the online space for a while and has been noticing a need for a particular business service to solve a pain point which can be done through a – you’ve guessed it… software.

The amazing thing about this nowadays is that I know quite a few founders who aren’t engineers by trade, nor do they know how to code.

But they’ve either partnered up with somebody that can help them realize their vision or, hired somebody!

There’s also no need for taking on venture capitalists or angel investors nowadays. Unless, you know how to play that game and want to. A solid launch strategy and knowledge about digital marketing is all it takes.

The coolest thing about most B2B softwares? They’re creating a recurring passive income from monthly users for you.

This is a great further read if you’re into this option: https://amzn.to/31sTHJB

NUMBER 5: BUY AN ONLINE BUSINESS

Another great way to generate passive income is to buy an already lucrative, built up online business and/or website. 

This is a lesser known option and it does require some background for how online businesses function. You want to be aware of all of the potential pitfalls a specific online business could bring about with itself. Not only that, you want to know the whole history behind the business before buying it. 

So, yes, this one is for the more experienced online entrepreneur among you guys. 

Where can you find online businesses and websites to buy? 

Here are only a few options: 

Flippa – https://flippa.com/

Exchange Marketplace – https://exchangemarketplace.com/

BizBuySell – https://www.bizbuysell.com 

FE International – https://feinternational.com

Empire Flippers – https://empireflippers.com

NUMBER 6: CREATE AN E-COMMERCE STORE

I’m going to include everything e-commerce after this point, cool? 

From – To: 

  • Doing Amazon FBA, 
  • To selling Wholesale on Amazon, 
  • Creating and selling books on Amazon,
  • Creating a Shopify store and manufacturing your own products,
  • Dropshipping,
  • Etc.

Pretty much, whatever requires selling physical goods of any kind in any shape or form online.

When it comes to creating any type of successful e-commerce stores, it honestly comes down to one word. Ready?

RESEARCH.

Research is going to be your best friend because I’ve found the most successful online e-commerce businesses to have followed the rule:

Market → Product = Fit

{Instead of: Product → Market = Fit}

So, if you can identify a market or need for a product and know a way to make it better or more awesome, etc. go for it!

This option does require one of the highest starting capitals (besides buying an existing online business, of course) but it can be very lucrative. And the best part?

It can create some pretty badass passive income for you for YEARS to come! Not only that, successful e-commerce owners have an easy time exiting and selling their online stores. Another plus for this passive income option. 

TIP:

The best platform in my opinion to host and create your e-commerce store on is by far Shopify. 14-Day Free Trial here: https://www.shopify.com/?ref=gys-llc

FURTHER READ:

If you already have an existing e-Commerce store, one of the best tips I can give you is to double down on your retargeting strategy. For that purpose, I’ve created another blog post a little while ago where you can steal my best converting Abandoned Cart Email Template:

NUMBER 7: BUILD A BRAND OF ‘YOU

“But Cornelia, that would mean that I always had to be doing stuff and engaging with my audience, etc. How is this passive?”

Yes, this point is totally arguable. I agree.

However, there is one thing why this option falls into a passive income category for me. 

Nobody can take away your own brand from you. 

And that’s something you can not argue with me with :).

Think about it!

Every software could crash, Amazon could tank (hey, it could happen ^^), Facebook could be shut down (sorry, Mark!), etc. 

BUT the one thing nobody can take away from you is if you’ve created a successful brand around YOU and built up a loyal fanbase. 

Copyright: https://upcity.com/blog/why-every-agency-owner-needs-to-develop-a-personal-online-brand/

So, I urge you to consider doing this at least in some shape or form in addition to what you’re already doing or deciding to do. 

A great example of somebody that has been doing this is the fashion entrepreneur, Danielle Bernstein.

She’s an A class example of someone that has created a personal brand around herself for years before creating, manufacturing and selling her own clothing brands online.

And you know something?

Danielle NEVER has to worry about excess inventory! Never. She is always selling out during each new or repeat product launch!

Not only that, she’s recently partnered up with a CBD company who wanted her for – you’ve guessed it – her personal brand’s influence. Passive income opportunities are endless for her!

To conclude, having created the right kind of influence online with the right kind of audience is one powerful weapon. 

Okay! That was a long blog post but I hope you’ve found it incredible valuable. 

If you did, be awesome and tag me in your IG Stories @corneliapauline , letting me know which part of this article or tip you liked the most ;).

Have any questions? Leave a comment down below and start the conversation. Oh and of course, don’t forget to subscribe to my blog for more awesome posts to come soon!

Let’s do this!

~ Cornelia Pauline

P.S. This article may contain affiliate links which may result in my being financially compensated for purchases site visitors make through said links.

How To Marie Kondo Your Suitcase?

Packing can be stressful. 

Not only do you have to make arrangements for the fact that you will be leaving town and need to make sure your house/kids/pets/plants are taken care of, you also have to decide what to bring with you! Are you a light packer, or one who usually brings lots of items along, just in case?

At least for me, as a busy professional woman, I am sorely tempted to bring along a number of non-essentials. 

My hairdryer, my entire make-up arsenal (you just never know what kind of face you’re going to need to put on), books for the plane ride…pretty soon I have a bulky and heavy suitcase that is a pain to lug around. 

Never mind that it also probably weighs over 50 pounds and I’ll have to pay extra fees at airport check-in. No, thank you.

It’s sometimes tough to focus on packing when there’s so much else going on. Sometimes logic flies out the window during the packing process, especially if you’re short on time or feeling rushed. 

But with a little ingenuity and planning, you can Marie Kondo Your Suitcase like a boss and still have everything you need for your trip.

Golden Rule # 1: Does This Bring You Joy?

Marie Kondo’s main message is: If an item no longer (or never did) bring you joy, discard! The same is true when packing for a trip. 

So often we tend to haphazardly throw things in our bag that we end up never using or wearing. You wonder why you even brought it. So, for each piece, ask yourself: Does this bring you joy? Do you truly enjoy wearing/using it? 

If not, it doesn’t make the cut and doesn’t belong in your suitcase!

Packing Light is Key

This is true for a number of reasons. Not only is your suitcase lighter, but you won’t have to worry about overage fees when you check in at the airport. 

And depending on how long your trip is, you may even be able to get away with just a carry-on! Imagine that! In addition, having a lighter load means not dragging your luggage heavily over uneven concrete streets, or up flights of stairs when no elevator is available. Your back will thank you.

During the packing process, carefully smooth your clothes, fold any sleeves in and fold the piece in half lengthwise, then fold over, then in thirds (again using Marie Kondo’s method.) This way, you can pack them upright so you can easily spot and grab. 

Underwear and socks are another issue. These tend to get soiled more easily, but only take a few pair as most accommodations these days provide laundry facilities and you can wear several things more than once.

Mix and Match

When planning outfits, choose the appropriate number of tops and bottoms where you can mix and match to make several different outfits from just a few pieces.

The idea is to essentially turn one outfit into three!

Use neutral colors whenever possible, and choose pieces all from the same color palette. In this way, you can turn three tops and three bottoms into about nine ensembles!

And ladies, don’t forget to bring a couple of lightweight dresses to throw into the mix ;).

If it helps, lay out all clothing so you can visually see what the items look like together. Shoes/boots/sandals should be treated the same way. 

I always, always, always hang up all of the clothing I’m thinking of taking on a rack first and then, I go through a process of elimination to decide which final i.e. 9 outfits I want to bring with me. It’s super helpful!

Try to pack only two or three pairs of footwear and coordinate them with your outfits. Nothing is clunkier or takes up more space than your shoes.

Packing Cubes are King

They are like a guardian angel for organization and arranging things where they are easily found. Having tops, bottoms, dresses and underwear in their own compartments with clear, see-through packing cubes makes things so much easier.

They also help compress some of your items in your suitcase, leaving room for more bulky items or room for things you will inevitably buy during your trip!

Just don’t get too carried away with the shopping – it’s also a good idea to apply the same ‘will this bring me joy’ philosophy when shopping on the road. Anything you want to buy should pass through two filters:

1) Will this be something I’ll still want to own when I get back home?

2) Will it fit into my suitcase?

In case you’re wondering, I’ve been using these packing cubes and I totally love them :):

Cosmetics and Other Essentials

Since most airlines will let you take one carry-on and one purse/small bag with you on the plane, it makes sense to stow your make-up and any other essentials such as medication and electronics in your carry-on luggage.

Think about what activities you have planned and pack your cosmetics accordingly, taking only what you need. For example, if this is strictly a beach holiday, chances are you won’t need a lot (or any) makeup for that, just plenty of sunscreen and a hat or two!

Go through all of your cosmetics carefully as you are packing. Do you really need that extra lipstick shade or eyeshadow palette? Keep is simple. Less is more, always!

And it goes without saying to use TSA-approved travel sizes for any liquids you have, otherwise you will need to check it in your suitcase.

Side note: If you’d want to check out and find out what I put into my carry-on cosmetics bag, check out this blog article I wrote a little while ago. It’s full of my 26 must-have items to look fresh and be ready to take on your next adventure, even after a long-haul flight ;):

26 Products In My Carry-On I Can’t Travel Without

Be Prepared

Another pro tip you may have heard before, but it bears repeating – throw one basic outfit and set of underwear into your carry-on luggage.

Just in case the airlines lose your luggage, you have something to wear for a day as you’re waiting to get your luggage back. This is especially true for long-haul flights.

The above tips and tricks will ensure your luggage is light, clutter-free and easy to manage.

Having just the necessities during a trip will make you feel like you’re covered, while also taking some of the worry out of keeping track of too many belongings <3.

I hope you enjoyed this article. Don’t forget to subscribe to this blog if you did and/or share it with your friends ;).

And now – I’m curious – how about you? Do you have any tips you use when packing the Marie Kondo way? Please leave a comment, I’d love to know what you do!

The 10 Mistakes People Make On Fiverr That Keeps Their Account From Becoming Successful

A little while ago, I received an email from a new student of mine from my digital course program Fiverr With Focus, what I considered being the TOP 10 mistakes that I see sellers make on Fiverr that hinders their success.

I thought that this was such a great question that I decided to make an article out of the initial email I sent her.

So, let’s dive straight into the ten things that I keep seeing that new and already experienced (but not successful) Fiverr sellers and often times Freelancers on different platforms make on a regular basis.

1) Focus on a fast turn-around rather than a quality delivery of services.

Some sellers want again want to find the easy way out. They get on Fiverr with the silent hope that it is going to substitute right away the income of their dreaded job or that they can sell services on Fiverr that they think are relatively easy but well, that no one needs.

Or, they sell services on Fiverr that are fast but that they are not even good at. What follows is frustrated reviews from buyers, cancelled orders or being stuck selling basic $5 gigs.

Facit: If you can’t provide something, don’t freaking do it. You hurt your own reputation with not only it but also the reputation of Fiverr overall!

2) Don’t communicate with a buyer like a human being.

This one always surprises me. I am especially surprised by the flood of sellers who do this. Most of them treat messages they get from potential buyers like robots. They write back in a non-personal way, don’t even answer all the questions that a customer asked or respond in a taciturn fashion.

Facit: One of the biggest points that I continuously touch on in my course and that I want my students to take away from is to focus on proper communication. Communication is even more important when you can not see, smell or hear the person. As a result, they have to work extra hard sometimes to endear a potential new buyer to them and make him/her trust them.

3) Too much time wasted on unethical buyers.

Now, this one is a bit controversial because it goes against what I said in the previous point. But hear me out.

Some sellers can take communications too far. Believe it or not. And I think that most of this…desperation to get a sale can result for some sellers on Fiverr that they need the money.

Now, most of you know that just focusing on making a purchase or getting a new client without actually taking a closer look at the job or the person that wants to buy from you, can result in hours and hours of frustrating verbal ping pong.

Not only that, you can run into a buyer that is unethical him-/her-self and as a result, you end up getting lots of complaints from him/her and demands for further revisions of the work you have already delivered.

Because you might really need the money, you continue to stay in this toxic relationship with a demanding buyer.

Facit: I guess that one of the main reasons why you went on Fiverr is not only to be able to make money online or build up a second income but because you wanted to get a feeling for what it means to be your own boss. So, treat your Fiverr account like a business and if there is a customer messaging you that you think would not be a GOOD FIT for you and the services you can offer him/her, do not enter a buying-selling relationship with that person. Save yourself a headache. It’s as simple as that.

4) Don’t treat their Fiverr account as a business.

I have already touched on this point throughout my previous one. A lot of new Fiverr sellers do not operate their Fiverr account as a ‘business’.

Instead, they are waiting for someone to tell them what they can or can not do; or they forget to fulfill an order once confirmed that they can do it; or they say they can communicate in a particular language only that it turns out later that they do not understand what the buyer wants from them, etc.

Facit: There are two things that are important here:

a ) Fiverr is a global marketplace. As a result, be aware of cultural differences as well as possible language barriers. If you keep this in mind and then, decide accordingly to take on a gig or not and communicate clearly, you won’t have any problems.

b ) If someone buys a gig from you, then it is your responsibility to deliver that service and order. The tricky thing is that if someone just sees Fiverr as a ‘hobby’ to just play around a bit, he/she is making Fiverr sellers bad for someone else who decided to purchase a service from a hobbyist. Do you see the difference? Please, don’t be irresponsible but see it as your mini-business and a chance to build your name as an expert in a certain field.

5) Not following through with the delivery of a client’s order.

Yep! If you decide to become a Fiverr seller, and you put up gigs for purchase, then it is your responsibility to deliver.

If you do not think that you can deliver an order, if the buyer has not ordered the appropriate extras, whatever it is, communicate and make the customer aware of it.

Facit: Don’t accept a purchase and then, not deliver. It will look bad on all Fiverr sellers, and it will hurt your account because you will get a negative review and/or a cancellation and slowly potential buyers won’t have any trust in you and your account anymore.

6) Dismissing the importance of capturing your service offerings with video.

Video has become truly an essential marketing element – and not only on Fiverr.

A video is an excellent way to directly speak to your potential clients and customers!

It gives them a chance to see who they are working with and to get to know them a little bit.

Not only that, it will set you apart from your competition because there is essentially no one like you. You are unique, and a video directly gives you a way to prove that.

Facit: Not taking your account seriously on Fiverr and doing just the minimum to sell potentially your gigs on Fiverr will also just get you that – a mediocre outcome.

Side Note: If you feel like you don't know how to take cool and professional-looking home videos, this article might help you: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/

7) Uploading low-quality images to account that don’t fit the sizing requirements.

This point goes back to not treating Fiverr as your business.

Think about it. Nowadays, would you purchase anything from a site that features absolutely shitty and distorted images?

Probably not. You would be like, “I think I’ll pass on this one.”

And not only that. You would probably be wondering why that person did not take the time to upload excellent high-quality images, correct?

Facit: With all the technology out there nowadays there is really no excuse for you to use randomly any image that you have on your desktop. Instead, truly think about it what impression it is that you want to give your future buyers. Is it an impression of unprofessionalism, or do you want them to see that you know what you are doing and that you are meticulous?

8) Lack of social media promotons of one’s gigs.

Unless you were one of the very first sellers on Fiverr (and I’m guessing since you’re reading this you are not), you can not open up an account and put up a few gigs and think that you are going to get a lot of purchases.

I talk about this in my course Fiverr With Focus over and over again that, especially when you first start out, you have to build up your account first by getting reviews and starting to make a name for yourself.

Furthermore, you have to take the initiative. It is truly like with any other business, for your business – or your Fiverr account – to become successful, you want people to find out about you.

A really great way to do that is through sharing your account, gigs, work you have delivered, etc.on your social media accounts.

Make it know that you are on Fiverr and what it is that you are selling on there.

Facit: Don’t just lean back after opening up your account and create a few gigs and expect that magic is going to happen. It is like with everything in life; you have to take ACTION and put yourself out there.

9) Lacking a clear description of their services.

This one is mostly true for sellers from different countries and whose English is not up to par with what you would expect from an international seller on Fiverr.

However, often, I see very poorly written gig descriptions a lot of the times from American Fiverr sellers as well.

This ties in with having low-quality images displayed on your gig’s site. It almost makes us as a potential buyer think, that you are not taking this seriously.

After all, you wouldn’t send out a resume to a potential employer with lots of grammar mistakes, correct? So why not proofread a few times your account and gig descriptions?

Facit: Descriptions full of mistakes or in broken English will have a drastic impact on your sales or will result in no sales at all. If you are having troubles with this, you can always hire an experienced editor off of Fiverr ;).

10) Secretly, believing success on Fiverr to be impossible for whatever reason.

Or, in other words, not believing in yourself.

It is truly sad for me to see but there are always a few new Fiverr sellers who have the secret hope for something to change in their lives, who had some motivation to open up their account and create a few gigs, but then it is almost like they are blocking themselves.

They think negatively about everything (instead of strategic and logical like a business person), and start sabotaging themselves not only with their attitude but by almost attracting dishonest or difficult clients, or being afraid to ask for more money for their services because they can not see the worth in their skills.

Facit: If this is you and you are struggling with this, I recommend to check out the book Psycho-Cybernetics by Maxwell Maltz. I continue to tell my students about it as well (and particularly the ones fighting to get their Fiverr account rolling), because a lot of the times it is really you who has to change. And not only by the actions you take but also by the thoughts you think.

 

I hope that this was helpful. Let me know in the comments section down below! If you’re an existing successful Fiverr seller and think I forgot about a mistake you see that other not-so-successful Fiverr sellers make, please let me know as well in the comments down below.

P.s. If you like to download my FREE 10-step roadmap to freelancer success on Fiverr, click here: https://fiverrwithfocus.com/welcomefwf

10 things entrepreneurs can learn from Freddie Mercury!

Yep. After reading the title of this blog post, you probably figured already but Ben and I went ahead and watched The Bohemian Rhapsody this past weekend.

And boy! Are we in love with Freddie Mercury and our existing love for all the Queen songs has been newly ignited (okay, almost all, because I still don’t get the Bicycle song until this day ^^)!

After the movie, we went for some fusion Korean Bibimbap and Mexican dinner and chatted like always about our impressions of the movie and the story-line.

By the way, if you’re an entrepreneur and marketer, I highly recommend analyzing and dissecting the story lines of movies you’ve just seen.

Think back to what parts stuck out to you, where the theater audience ‘ahs and oohs‘ and why that might have been the case, etc. You learn a lot about creating a great story from watching great (and not so great) movies. Ma favorite!

Anyway, back to today’s post ;).

Here are the 10 things an entrepreneur can learn from Freddie Mercury:

(1) UTTER SELF-CONFIDENCE

“I won’t be a rockstar, I will be a Legend.”

Granted, probably none of you that are reading this right now ever wanted to be a rockstar. Or, maybe you did :)? Be sure to comment with what kind of rock star if that was the case #badassalert .

Regardless, it is save to say that especially as an entrepreneur, you want to build something legendary. You want to leave your mark on this world.

Am I right? Yes? Great!

Now, to leave your mark on this world it is SO important to believe in yourself. Regardless of what your parents, your spouse or significant other, your children, best friends, mentors, experts and students say – if you want to become a legend, follow Freddie Mercury’s example and believe in yourself.

Totally and completely.

Deal?!

(2) THE ALTER-EGO EFFECT

“You can be anything you want to be, just turn yourself into anything you think that you could ever be.”

Have you ever heard of the psychological phenomenon, the ‘Alter Ego effect’?

If not, here’s the gist of it:

An alter ego (Latin for "other self") is a second self, which is believed to be distinct from a person's normal or true original personality. A person who has an alter ego is said to lead a double life.

According to performance coach, Todd Herman, an Alter Ego allows you to increase your performance in business! How so?

Think about it…

Whether you know it or don’t realize it, you’re operating in your day with an alter ego – always. If you assume a different ego as a mother, father, boss, employee, etc. As such, you’re stepping into different stages of your life constantly: work, family, friends, public and private, and magnifying different parts of your personality to be successful in each of them.

The problem is, you’re more than likely allowing the fears, judgements of others and personal insecurities you have, to govern the actions you’re taking.

So, if you’d consciously create an Alter Ego for yourself as an entrepreneur, you can overcome all these road blocks so much faster and more efficiently.

How do you create an Alter Ego? Well, there are many ways to do so. It can be as simple as choosing to wear specific glasses throughout the day during work – or, whenever you do a call, FB live, etc. you put on a specific lipstick shade ;).

Freddie Mercury did the same by consciously creating his Alter Ego for the stage throughout his clothes. How will you do it? Leave a comment down below.

If you’re curious to read more about the Alter Ego effect, I recommend you check out Todd’s book here.

He also has this amazing program called, the 90 Day Year. I went through it twice already and loved it! In the program, he teaches you not only how to spike your performance as an entrepreneur but also, how to work way more efficiently. The program is currently closed but I recommend signing up to Todd’s waitlist to get notified and receive a free video training once he launches the program again ;).

To sign up for the 90DayYear waitlist, click HERE. 

(3) LOVE AND ENTREPRENEURSHIP

“I’m possessed by love, but isn’t everybody?”

Too often we are consumed by ego-centric questions like, “I want to hit that revenue,” “I’m afraid they don’t like what I have to offer,” “our operations need to improve,” etc.

They are all coming from the business’s and organization’s point of view and not, from the perspective of what is best for our customer and client. Surely, we care about them. But I want to advocate to care more about them <3.

To put our customers and clients experiences and results at the upmost importance to us, so much so that we think about this ninety percent of the time.

Because, if our customers and clients feel that we truly love doing business with them, this love, dedication and care will become amplified and success is unavoidable.

So, I want to encourage you that whatever it is that you do and create throughout your career, make sure to love what you are doing and for whom you are doing it for. Be in love with your market and niche, love your customers and clients, love your struggles as well as successes…

In the end, life is all about love, babe ;).

(4) GOAL SETTING

“I like to be surrounded by splendid things.”

What are some numbers that you’re trying to hit throughout your entrepreneurial journey and

Even when Freddie Mercury was still working at a packer at the London Heathrow Airport, he knew that one day he would like to be surrounded by splendid things.

He was always fighting, especially with his father about the kind of lifestyle he yearned to create. The thing is, if you also love the more splendid things in life, there is nothing wrong with it. It is totally okay and I encourage you to get clear on those.

Get clear on the goals that you have for your life and how you envision your ideal life to play out.

In case you feel like you need a little bit of help, to map out your goals for 2019, check out this free training masterclass that allows you to fully map out your 2019 Goals to guarantee you’re going to have the best year yet ;.

You can sign up for the free masterclass HERE to assure you set yourself up for success in 2019, even if you’ve struggled to hit your goals in the past <3. 

(5) CHARISMA

“The reason we’re successful, darling? My overall charisma, of course.”

If there is one thing that we can all agree on it’s that Freddie Mercury had one bombastic charisma. Now, I dug into this a little bit and interestingly enough, I found out that you can learn how to become more charismatic!

I love Vanessa VanEdwards‘ research on this topic and here’s an interesting interview where she shares the ‘5 Habits Of Exceptionally Charismatic People’. Which one was the one that was most surprising to you? Comment down below for a chance to win an Amazon GiftCard 😉

(6) ORIGINALITY TRANSLATES

“The whole point of Queen was to be original.”

Why originality? Originality translates into emotions. Emotions connect people.

There is so much noise online and all around us. So much noise. We experience a constant onslaught of the media, different people’s opinions and more.

In a world that has so much noise, how do you find your originality? It’s a question that I ask myself a lot because I believe that originality is a part of making your message go viral (if not the most important part of the recipe when we talk about a business’s message).

So, how can you be original? I recommend checking out my free guide, The 10 Ways To Craft Authentic Organic Content Online’.You will find some amazing tips on how you can keep your voice fresh and original online ;).

(7) BE 1000% COMMITTED

“When we began, we approached it the way we did because we were not prepared to be out-of-work musicians, ever. We said either take it on as a serious commodity or don’t do it at all.”

Did you know that there was a test that measured your commitment? If your jaw just dropped open than you’re like me a few months ago when I first found out about it.

Test are always fun, aren’t they? So, I thought I’d share this with me. Granted, Freddie Mercury surely did not take this test to ever measure his level of commitment because he was so one-thousand percent committed to Queen and their goals.

Regardless, I think with all of the shiny object syndrome all around us that often times come from consuming things online, it is a great idea to measure your commitment to find out if it could use some focus on our end.

Here is the link to take the test. The best part? It’s free.

Commitment Test: http://www.mydailymoment.com/app/quiz/userquiz/takequiz/152

(8) PURPOSE

“I love the fact that I can make people happy, in any form. Even if it’s just an hour of their lives, if I can make them feel lucky or make them feel good, or bring a smile to a sour face, that to me is worthwhile.”

Why do you want to be an entrepreneur?
Why do you want to grow your specific business?
What is your purpose?
What is the message you want to share with your tribe?
What brings a smile onto your ideal customers and clients?
What brings a smile onto your own face?
How do you want your ideal customers or clients to feel when doing business with you?

If you’ve never stopped and paused to answer these questions for yourself, I want to encourage you to do so right now. Grab your favorite notebook or your journal, lighten a candle, turn on some soothing music and off you go. Figure out these questions for you.

Note: There are no right or wrong answers. There are only those answers that feel like they are in alignment with you.

(9) MONEY

“Money can not buy happiness, but it can damn well give it!”

This is something that I absolutely believe in. Growing a business means that you have to grow your business revenue. This is something any business owner will always focus on.
If your revenue is not growing, your business is not growing.

Side note: You might find this article interesting that I wrote on how my team and I at FunnelGal hit the $20,000 in a month in revenue mark *yay*. Enjoy!

Read more here: https://corneliapauline.com/2017/12/24/true-behind-scenes-look-making-20000-revenue-month/

Now, the more money you personally make does not mean that your happiness will grow at the same rate. You are responsible for your own happiness and it is something that is fundamentally innate.

However, something that will definitely ignite your own happiness is if you give meaningful gifts and financial support to someone in dire need of it.

(10) ALLOW YOURSELF TO DREAM

“My soul has painted like the wings of butterflies,
Fairy tales of yesterday will grow but never die,
I can fly, my friends…”

And now, after you’ve finished reading this post, go ahead and fly, darling <3!

Show us what you are made of.

Make your life count ;).

If you’ve enjoyed this blog post, be sure to SUBSCRIBE and get notified whenever I post a new article onto the blog. And if you’ve really, really enjoyed it  – be sure to share this post with your friends. I appreciate it and have a wonderful day <3.

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

How to take the perfect headshot for your social media profiles?

First impressions count.

The headshot you choose to upload on your different social media platforms plays a HUGE role in how you want to be seen online and how you want to brand yourself.

The perfect headshot is warm, relatable, professional, authentically you and welcoming.

Many of you might not know this but I’ve worked as a professional, commercial model for many years while still in college (and to help pay for college in all honesty).

Pssst… I even did a photo-shoot for Vogue Italia ;).

As such, I’ve done countless of photo shoots over the years.

I’ve learned how to become completely comfortable in front of a camera or a whole set of cameras.

How to get the lighting right, what angles will play towards my body’s attributes and which ones I should avoid, how to showcase different emotions on my face and much, much more.

One of THE most important things as a model, as an entrepreneur, a business owner or, really any other kind of professional that you want to get right is – THE HEADSHOT.

Some of you reading this right now might have cringed with me only mentioning this dreaded subject.

But I promise you when you’re done reading this blog post, you’re going to feel SO much better about the whole subject matter and will have an idea of how to get your own perfect headshot ;).

Deal? Let’s get started!

It’s not you, it’s me. 

Have you maybe ever stopped to think that when you got your headshot taken by a professional photographer that it wasn’t even your own fault that the headshot didn’t turn out okay.

Trust me. One of THE biggest key influences that come into play when taking your headshot is the person who is actually taking it!

For head shots, I personally always love to shoot with photographers that are also my friends.

Why? Because I feel like I can really showcase who I am.

This is not to say that you can’t do this with a photographer you might not quite feel as comfortable with either.

However, if you are not very familiar – or even comfortable – doing a lot of photo-shoots, this can really be a big challenge for you because you’re missing the practice and possibly, confidence.

So, my first suggestion would be to go out and actually have a quick coffee with the headshot or portrait photographer first, before actually scheduling a shoot with him/her.

That way there won’t be any surprises.

And remember that even though a photographer might have amazing ratings on Yelp or, he/she has a thriving fan-base of loving fans on Instagram, the most important thing is that you feel like you can vibe with this photographer. Cool?

By the way, a great resource I’ve found for finding portrait or headshot photographers if you currently don’t have any friends that are photographers are asking on Facebook or in Facebook Groups if someone can recommend someone in your local area ;).

Kim Kardashian is not invited.

Keep the make up natural.

You do NOT want to wear a ton of make up. The best head shots are the ones that document you as if you’d be sitting across from me in real life.

And even if you might be a person similarly to Kim Kardashian that enjoys to wear a lot of make up, I would still recommend to tone it down for your headshot.

One of the main reasons is that a close shot of your face will show clumps of mascara or dark lipstick. And that ain’t pretty.

So, I’d recommend to choose light to medium eyeliners, eye shadows, and lipsticks that are only a shade or two darker than your skin tones.

My favorite products that I’ve been using for pretty much every one of my past head shots like this one are:

{And side note: Yes, you can totally do your own make up if you know how to!}

Primer: DHC Velvet Skin Primer

Foundation: Yves Saint Laurent Awakening Foundation

Eyeliner: Rimmel Exaggerate Eye Definer

Eye Shadow Kit: Honeybee Gardens Hot Chocolate Eye Shadow Kit

Brow Brush: Anastasia Beverly Hills Brow Gel 

Mascara: Christian Dior Iconic

Lipstick: Lancome L’Absolu Lipstick

In conclusion, a light make-up will bring your features out in a subtle manner without making it look like you’re wearing lots of makeup.

Caking on heavy foundation, or wearing shiny eye shadow or lip gloss because on camera it will just look wet.

And yes, skin blemishes, pimples, and even wrinkles can be retouched. It’s not cheating. We all do it ;).

In case you’re wondering what ‘too much’ is, check out this cool collage by OrganicHeadshots. You want to be in the natural and heavier than natural category.

Color Me Pretty

You’d think that since you’re taking a head-shot, the clothes you’re gonna wear aren’t overly important.

But that is not true. The kind of colors you choose to wear can totally add to an overall ‘WOW’-factor or otherwise, can make you appear ‘washed out’. 

I recommend choosing mid-tone colors such as blue, green, wine and purple because they are universally flattering.

Avoid wearing tops in flesh tones (cream, beige, pastels, peach or yellow) as they will blend your face into your clothes.

And unless you’re feeling super confident or you wear those colors on a regular basis already, pass on bright red or orange colors.

Relax, Baby, Relax

You want to know my absolutely favorite tip that I use during any type of photo-shoot?

Okay… I’ll reveal my secret to you.

The day before a photo-shoot, I choose about 5 different songs that I play over and over again.

These songs ideally will make me feel different emotions based on what is needed for the head shot.

For a photo shoot, you want to choose one of your favorite songs that will make you feel all happy and giddy inside – whichever song that is. Your choice.

So, instead of going into the photo shoot and just nervously starting into the camera, past the camera or even look down, start playing the songs in your head that you’ve prepared – one at a time.

Ideally, you want to be singing along with each song silently, so well do you need to know them.

This will totally relax your face!

Unless, of course, it’s a song that is going to make you tear up but you so don’t wanna choose that kind of song for a head shot photo shoot.

Then, just listen to the slight directions the photographer gives you while instead of thinking about nothing, you play the music in your head.

My all-time favorite songs to play in mind while doing head-shots are:

What are yours? Leave a comment down below with your favorite ;).

It’s All About That BodyLanguage

Relax your shoulders. This will ensure that your neck looks elongated. This is true for both men and women.

Next, slightly tilt down your chin. Not too much though or you’re running into the possibility of displaying a double chin and we wouldn’t want that ;).

If you stick out your chin too much and raise it up too much, you might look arrogant and we wouldn’t want that either.

Next, it’s always advised to look at the camera at a slight angle. Tilt your head slightly (!) towards one direction and than, glance back at the camera.

Also, your face should always be turned towards the current light source (so from where the light is coming from).

 

Finally, have fun with it!

A photo shoot is an amazing way to capture a moment in your life that you might always want to remember <3.

If you’ve found these tips to be useful and you’ve used some of them in your head-shot photo-shoot, be sure to drop a comment with your image down below. I’d absolutely LOVE to see it :).

Let’s do this!

~ Cornelia

P.s. You might also enjoy: https://corneliapauline.com/2018/03/17/5-simple-yet-effective-ways-to-create-professional-videos-from-home/