How To Start A Podcast In 10 Simple Steps?

This article will help you move from a state of confusion regarding what you need to actually start a podcast to a state of clarity. It’s full of actionable tips and advice, focused towards the essentials so you can have your own podcast in no time!

Podcasts have been all the rave now for the last few years.

Entrepreneur Magazine already wrote about it back in 2016 on how podcasts can prove to be an amazing marketing tool and add on to the content strategy of ANY business.

I’m a big Podcast nerd myself and listen to several ones religiously.

A few months ago, I’ve decided to start my own podcast – the BoldVoices Podcast . The show’s focus is on inspiring you to own your voice in life plus business. And, to provide you with actionable steps on how to do so.

Now, ever since starting and launching my podcast it has been soaring up the ranks on iTunes. I’ve gotten question after question from fellow business owners on the practicalities of ‘starting your own podcast’.

So, this article is all about that and is filled with actionable steps!

Not only that, I’ve actually also recorded an Instagram IGTV (instagram video) on this a little while ago. If you’d like to check out the video in addition to this post, you can do that here:

After getting several requests and follow up questions, I decided to put the 10 steps into a blog post as well, plus answer any and all additional questions I got.

So, without further ado, here they are:

Step 1 = Decide on a name & a niche.

First things first. What do you want to podcast about? What’s going to be the center theme of your podcast?

Also, in which category does this theme fit when you go research podcast categories?

Then, you want to make sure to have a name in mind. At the beginning, it’s great to have a strong name around the theme of your podcast or even super clearly what your podcast is about. You can always change the name later on if you feel the need to do so.

Which brings me to a question I get asked a lot if you should title the podcast with your own name, aka ‘The fill-in-the-blank show’?

The short answer to that is that if you already have a loyal following of a fairly good size (we’re talking tens of thousands of followers), I say go for it.

But if you’re just starting out to brand yourself – or, you are planning to focus the ‘brand of the podcast’ on something other than your own name, you want to probably go with a more generic name.

In the end, it’s totally your call but don’t get stuck on this step, okay? We’ve got nine more to go :).

Step 2 = Get the correct mic 🎙

Podcasting is all about that audio. I mean, heck, it’s an audio only consumption medium.

As such, the main thing you want to focus on is recording a good quality episode from the get go. There’s not much an audio engineer can do with a poorly recorded file.

Unless your podcast is titled something with ‘Life Advice From My Car’ (by the way, this is a horrible title – don’t take it lol!), you want to have good audio.

Think about it! If you listen to a podcast or even an audio book with all sorts of background noise, you’re probably going to get a headache soon because you need to concentrate more to listen to the content.

Make it easy for your listener. Get a great microphone!

My favorite, budget-friendly microphone – and that I use to record my own podcast – is this one:

Step 3 = Record content

Yep, now you want to get down and start recording those words that have been vibrating inside your chest for months!

It’s super exciting once you get to this step.

I recommend you simply block out a morning or afternoon of about three hours on your calendar, grab some ice water and a coffee or tea and start recording.

It’s great to have about 3-5 episodes finished and under your belt before you launch your podcast so that you can schedule the release of them out for a few weeks.

This, in turn, gives you time to plan your next, surely awesome, episodes.

Step 4 = Use headphones for interviews 🎧

Podcast interview

I’ve made that mistake during my first interview but neither me or my guest used headphones. What happened is that you were able to hear an echoing sound on the recording after. No good, my friend.

So, from now on, I’ve added a little note in my Podcasting Calendar for guests to be prepared to have headphones ready for an interview and to use them.

Whichever headphones you’re most comfortable with, will do.

It also is a great way to totally focus on the recording and not get distracted by outside noises coming from, for example, your snoring dog Amy.

Step 5 = Do the editing of your episodes (or hire a freelancer to help you with it)

Personally and due to time reasons since I run my marketing agency, FunnelGal, full time, I outsource the editing of my podcast episodes to a super talented freelancer who works on Fiverr.

For those of you interested in outsourcing, the prices can vary a LOT.

However and if you’re just starting out and your podcast is still on the way to becoming a chart dropping badass, the average price you want to pay for is about $60 per 60 minute of episode editing.

So, in short, if you’re recording an interview and it’s 60 minutes long, you are looking at paying your audio engineer/ podcast editor about $60 to get the finished file back.

If you’re planning on releasing at least 1 new episode per week (which is recommended!), you’re looking at an investment of $240 to outsource this new marketing stream.

Podcast editing

If you are more into DYI-ing it and you’ve got some free time at your hands, Camtasia is the most popular software out there to edit your podcast recordings.

Step 6 = Choose podcast intro/outro + music

If you’re listening to a lot of podcasts like myself, you love when a podcast has a great short intro and outro.

Ideally, you want the intro to set the tone of the overall podcast and what’s about to come. It should give the listener a vibe of your podcast.

The outro is a great way to ask your listeners to maybe share this episode on social media if they enjoyed it or, to ask them what their main takeaway was, etc.

The outro can also serve as a way to funnel your podcast listeners further into a funnel and turn them into your email list subscribers if you offer a special towards the end.

There are many ideas to play with. So, have fun with it!

Oh and in regards to where to find cool music to add to your podcast intro, I personally love finding tracks on AudioJungle.

Step 7 = Pick podcast hosting service

There are quite a few podcast hosting services out there. They all work the same, essentially.

Picking a hosting service should be probably the fastest of all these steps.

To make things easy for you, the most popular one and the one I use is LibSyn (also known as Liberated Syndication).

To register your podcast, simply click here and pick a plan (note: it’s super affordable and starts at $5/month): https://signup.libsyn.com/

After you registered, don’t forget to upload your first 2-3 finished episodes you recorded prior, remember? Awesome.

Step 8 = Register podcast on iTunes connect

You’re almost there! You can almost launch *yay*!

Now, we want to go ahead and register your podcast on iTunes. Your podcast needs to be submitted and approved first by iTunes before it’s actually live and downloadable.

To do so, simply click on the following link. It will take you there directly.

https://itunesconnect.apple.com/login?module=PodcastsConnect&hostname=podcastsconnect.apple.com&targetUrl=%2Fmy-podcasts%2Fnew-feed&authResult=FAILED

Step 9 = Also, register on Stitcher, Spotify, Googleplay, Tunein

It’s the same when it comes to your content marketing as for your financial investments… the key word here is: DIVERSIFICATION.

After all and depending on where you are located at, there’s probably an influx of people using Apple products (and iTunes) or not.

You want to essentially cover all your bases and make sure to register your podcast on as many, different channels as possible.

The coolest thing?

Whenever you upload an episode to LibSyn (your new hosting service), it will actually send out a bat signal and publish the uploaded episode once you click ‘LIVE’ on all previously chosen channels.

That way you don’t have to go to every broadcasting platform but your host will do the work for you. Pretty sweet deal, right?

Step 10 = Once approved, promote your new podcast to your email list and on social media.

Your podcast is only as valuable as it has people actually listening to it. The more peeps from your ideal audience are downloading and listening to your Podcast, the better!

How do you get the word out there that you’ve got a podcast that is going live on XYZ date?

Simple. You actually tell people about it :).

Yep, you read that right.

Now is no time to be shy. Let people in on the progress of you thinking about starting a podcast to actually launching it and episodes you’re currently recording, etc.

Pull back the curtains! And post updates all over on your active social media channels as well as send out emails to your list.

Et voila! You’re going to have your first few loyal listeners soon :).

Finally and if you’re interested in learning more about how to market your podcast so that it can rank higher in the charts, check out this related article:

Oh and be sure to share this article if you’ve found it helpful <3.

Let’s do this!

A sales funnel and a podcaster – a match made in digital heaven.

The magical pairings of a podcaster using sales funnels to build her online business and put it on steroids.

As a podcaster, you give away free valuable content frequently AND entertain your audience along the way.

Not only that, you also build a TRIBE.

Now, a sales funnel gives that tribe of yours PURPOSE.

How so?

Because a sales funnel will help you to strategically capture and OWN that tribe’s information – or, in other words, get their emails.

As such, you build up that super important ‘list’ that any internet entrepreneurs needs to run a thriving digital business.

If someone likes your podcast’s rocking content, you want to have a way for them to connect with you even further.

They might even want to potentially buy something from you.

And if you have a strategy funnel in place, you can touch on all those connection points to really build up a sustainable business online.

to live a creative life, we must lose our fear of being wrong. (3)

Where does the sales funnel start for a podcaster?

Each podcast episode you record, publish and advertise on your social media platforms will be your main source of targeted traffic for your future sales funnel.

Not only that, it also fulfills another important purpose.

Any episode can serve as a ‘LEAD MAGNET’ for that sales funnel of yours.

This means that you are already creating INTEREST by sharing valuable content with your audience.

Next, you want to think of including a quick CTA (call to action) towards the end of the podcast in order to start turning that traffic into actual leads.

Leads will help you build up your email list as we’ve talked before.

Depending on the overall value ladder of your business, you want to be sure to revolve your CTA around that.

Make sure to include one at the end of each recorded podcast episode!

So, you could be saying something like this:

AND….thank you so much for listening to today’s episode/interview on XYZ.

If you liked the content that we shared in this episode, be sure to click on the link in the description section of the podcast where I’m going to share with you my FREE checklist on XYZ.

I’m only going to offer it for free to all my loyal XYZ show listeners for a limited time only, so be sure to grab it right now and stay tuned for tomorrow’s episode on XYZ.

Of course, this is just a draft but I think it gets the point across, doesn’t it ;)?

Your sales funnel WILL convert better if your audience has been introduced to you through your podcast. 

Your podcast is a huge PLUS.

Why?

Because you’ve already WARMED UP your audience to you.

Not only that.

If your content is awesome and spot on to what they are looking for, then you made them like and trust you.

Especially, if you show consistency with your podcasting (which is vital!).

Think about it.

People have already heard and listened to YOU.

They feel like they know you and will be more likely to buy from you later on than people who just see a random Facebook ad from someone they do not know.

Think of a sales funnel like a form of seduction. 

Yep, I said it.

You want to slowly ‘seduce your listener’ to the awesomeness that is you <3 and the products/services you have to offer.

Also, be sure to mention WHY and HOW your offerings can be important to your listener and what results he/she can expect from them.

People will always care about how this or that might help them get results.

Special sales funnel podcaster tips:

First of all, you want to have a website funnel set up.

A website will be like your business card for your audience.

Personally, my team and I loooove using the software Clickfunnels.

We specialize in Clickfunnels and it’s an AMAZING platform for podcasters to use.

Not only will you be able to set up a website for your audience,

But you can also ADD a NAVIGATION MENU at the top of the page.

This gives you the opportunity to AUTOMATE the process of having new people sign up for interviews, for example, IF your podcast revolves around interviewing experts.

Clickfunnels also lets you build a questionnaire so you can automatically pre-screen potential podcast interviewees.

This could look something like this:

sales funnels for podcasting

Next, you can add an opt-in or lead generation EMAIL SIGN UP to your website to capture your tribe’s email address once you sent them to your website through a CTA at the end of each episode.

Then, you might want to have an EMAIL FOLLOW UP SEQUENCE in place;

Almost like a newsletter OR a so-called SOAP OPERA SEQUENCE to keep your traffic/your list engaged with you and your business.

Further ideas for that?

Send them UPDATES whenever you upload a new episode.

Have a PAID PRODUCT OFFER? Tell them about it.

Doing a big course launch, ask them for their feedback, etc.

Finally, you might want to type up every one of your podcasts and make it into a BLOG. 

One time content creation-double the effect.

Always keep in mind that if you can’t re-purpose your episode’s content, then it’s lost the majority of its value.

How can I learn more about sales funnels?

My business partners and I run FUNNEL PRO ACADEMY.

Our mission is to help aspiring and existing digital entrepreneurs break the 6-figure mark in their business!

I am super excited about this and for anyone that is interested and is looking for more information, they can go here: www.funnelproacademy.com,

OR join our fun Facebook community for more free awesome content on everything sales funnel related: www.socialmediafunnelhacks.com

Wait! There’s a Bonus!

My team and I at Funnel Pro Academy actually share a PODCAST FUNNEL with our students and we would love to extend this free gift with you too.
Everyone interested in fast-tracking their ‘podcast funnel success’ can get the complete FREE funnel template here:

https://app.clickfunnels.com/funnels/3558659/share/jmnp25fqbz6s1n60

Note: You can either be an existing Clickfunnels user or new to the platform to get this complete template ;).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/