How much should a custom Sales Funnel project cost?

Eventually, you find yourself talking about cost.

If you’re a sales funnel builder and expert strategist, as I am, you’ve been asked how much your services cost thousands of times.

And you end up having to make some decisions:

  • What services exactly am I providing for this potential client?
  • How many hours do I think will this take my team and I to complete?
  • How much is the completion of this funnel project worth to the client, from a business perspective? How much return on investment is he/she able to gain from this funnel?
  • Does the client have money? Is the client clear on where he/she wants to take their business?
  • Should I charge hourly, by project or a retainer?
  • Is this a one off funnel project or, is there potential for a long term partnership with this client?
  • How busy am I or is my team? Do I need to take on this project? Do I even want it? How passionate am I about it?

Asking yourself these questions to begin with are very important. Also, how you are going to answer these is important. Evaluating the client from the beginning is crucial.

Why? Because every interaction I am going to have with the client in the future will help me learn more about them and the project at hand. Therefore, it will affect what the cost for the funnel project will be.

Of course, it’s also important to say that cost often times depend on market on location to where you’re based out of.

For the purpose of giving you as much behind-the-scenes information as I can, I’m talking to an American audience in U.S. dollars.

Please take those numbers and prices with a grain of salt, depending on where you live and what the economy and market demand is like in your country.

How much should a custom Sales Funnel project cost?

My team and I have built sales and marketing funnels, or been a part of funnel projects — all on Clickfunnels or BuilderAll — that have ranged in cost from under $1,000 to over $25,000, for complete funnels.

So in short: it depends.

This is why I can not provide you with an exact estimate of the cost or say, “This is what you should charge!”. Because, it varies a LOT.

The thing is, most people’s budget is on average 2-3 times smaller than their wishes or expectations. So if I give you an exact estimate, it’s highly unlikely both of you will be happy once it’s all said and done.

A proper estimate costs money

Let’s talk about the first thing I think a lot of marketing agencies or funnel builders miss out on when quoting for a sales funnel project:

It’s the estimate.

Creating a cost estimate of a funnel project takes time. A lot more time actually than 90% of prospects anticipate. That is, if you’re doing it right and you know what you’re doing.

You might wonder what all is needed to quote someone for a proper funnel project after the initial call with the prospect.

Here’s a quick list:

  • Market research.
  • Funnel hacking of competitors to see a potential marketing angle we could take for your project.
  • Existing social media landscape analysis.
  • Overall existing and potential traffic analysis.
  • Target audience research and analysis.
  • Coming up with ideas for testing potential marketing hooks.
  • Taking inventory if the client has all the assets needed to proceed and create a proper funnel or, if there would be any hold ups (like i.e. there’s a need for creating a teaser video, etc.).
  • Deciding on a funnel type.
  • Etc.

Most funnel builders and/or agencies spend hours and hours to put together a proper proposal for a client.

IF they are not yet charging for creating a price estimate and a proposal for the prospective clients, they are not only leaving money on the table but are not serving their clients at the highest levels.

Prices for such cost estimates from what I’ve seen can range from: $250 up to $5,500.

It’s up to the service provider if he discounts the client the price of the proposal once the client decides to continue working with the service provider.

Who is the funnel consultant?

If you are a funnel consultant of any type that is reading this right now, there are certainly a few common price ranges I can establish for you.

I’ll try my best to be specific with this post but because there are SO many different types of funnel projects you could be working on (like an eCommerce funnel, Book funnel, Digital Course Product sales funnel, B2B Lead Generation funnel, etc.), this is really, really hard.

Well, let’s start by segmenting based on WHO you are working with.

Basically, working with a freelancer will normally be cheaper than working with a marketing agency.

Agencies have more overhead, more padding built in, are more worried about cash flow, and generally just tend to be a bit more on the expensive side.

If you work with an agency, the risk of them falling off the map is generally a little lower, but they probably move a little slower too because they are typically working on numerous projects at once.

Furthermore and when you work with bigger and more established agencies, you’ll have to deal with changing contacts as the project progresses (from sales to design to development to maintenance, etc.).

If you work with a single freelancer, your risks are a bit higher that they might disappear someday.

This means that you want to vet them more carefully and this will be more important than if you decide to work with an agency (big or small).

But freelancers also tend to move much more quickly and don’t juggle as many projects at once. Often times, they even choose to work on one project at a time and that is totally okay if the freelancer knows what he/she is doing and just prefers to work this way.

Additionally, you have the benefit of working with (typically) one person that knows everything about your project the entire time, and you don’t feel like you’re constantly getting bounced around contacts which can happen in some agencies.

Again, for agencies this is totally normal and the most effective way for them to transform a project from conception to completion.

All in all, it is totally possible to have a great relationship with a freelancer or with an agency.

I think it typically depends on the client’s mentality and requirements as to determining which route is better.

In general, freelancers are great for jobs that fit the following criteria:

  • The job is small enough for one person to handle the entire thing (note, most funnel projects fit this category!)
  • The timeline is tight, and you want them to start quickly
  • Communication channels don’t have to be too formal
  • Big contractor agreements don’t have to be signed and the contractor doesn’t need insurance or other common big-business requirements

In general, agencies are better for the following criteria:

  • You don’t want to risk your consultant disappearing
  • You’re okay with a project structure you don’t define (most agencies have established processes you need to be following)
  • You’re okay with a multi-month project (I’d say most agency projects last between 2-6 months)
  • You don’t mind waiting until you can be fit into their schedule to start (often 30-90 days… but great freelancers often have significant backlogs too – so again, it depends)
  • You want a dedicated project manager (some freelancers are phone-call averse, so if you don’t mind that – great!)
  • Your project will require multiple full-time folks working simultaneously, either due to deadlines or huge project scope

Freelancer rates vs Agency rates

First of all, for the sake of this article, I’m going to assume that the funnel project stays in house with the agencies (and is not going to be outsourced or sub-contracted to a third party) and the freelancer is working on the project him-/her-self.

Next, I won’t get into hourly versus project billing and retainers yet.

Most of the time and even if they don’t charge hourly, both the freelancer and the agency has to estimate the amount of hours it will take them to complete the project.

That’s just common business sense because you have to have a feel for how much man power needs to be allocated to create the desired results.

Finally, I’m utilizing these hourly rates as if it’s for billable work and known costs. So, if the rate is $100 per hour and the funel strategy + design will take 50 hours and the development + implementation will take 50 hours and you build in 25 hours for project management, it would be 125 hours and the project would cost $12,500.

Profits, overhead, and everything else are “built in” to the internal hourly rate — just like if someone were billing the client hourly for the work.

Freelancer rates

  • Beginner freelancer: $25-$40 per hour
  • Intermediate freelancer: $40-75 per hour
  • Good, experienced freelancer: $75 – $125 per hour
  • Excellent, in demand freelancer: $125 – $175 per hour
  • Specialist, best in industry: $175 – $400 per hour

Agency rates

  • Small market general agency: $50 – $75 per hour
  • Medium market general agency: $75 – $115 per hour
  • Medium market reputable agency: $115 – $150 per hour
  • Medium market high end agency: $150 – $175 per hour
  • Medium market best in industry agency: $175 – $225 per hour
  • Large market reputable agency: $150 – $175 per hour
  • Large market high end agency: $175 – $250 per hour
  • Large market best in industry agency: $200 – $275 per hour

When I say “best in industry”, I’m referring to an agency that’s made a name for itself in regard to something specific — maybe high-end Clickfunnels websites, or they are famous for doing certain types of funnels for certain industries/markets/target audiences extremely well. It depends.

When I talk market size, I mean the difference between working in big towns or small cities (small market), cities that are thriving but not huge are medium market, or the type of city that’s got pro sports teams and 1 million+ people which would be a large market.

Not listed, but notable, are the mega-markets like New York, Los Angeles and San Francisco types. I’m sure you can pay as much as you desire for services in such places!

Also, these are all guesses.

Please, please, please don’t take these guesses as offense if you think I’m totally off. I’m purely trying to paint a picture of the landscape for you, as best as I see and have experienced it of my 5.5 years of running a marketing agency in this industry :).

You see, I talk to a lot of people. I read a ton – offline and online. I interview a ton of experts on my podcast. I go to numerous conferences throughout the year.

Therefore, I think I have a decent take on the market and how it has been developing these past 5.5 years. And I think, this is a practical range to work with, especially if you feel totally lost on this topic (I hope not anymore!).

Consultants break their own rules all the time

Freelancers and agencies though break their own rules all the time. It’s just part of the game.

For example, say you’re contacted by a big brand and your absolute dream client. In order to have a competitive edge and bid out all the other competitors, a consultant can end up lowering his/her rates by a third (or even more).

Also when working with referrals, the numbers get changed at times and don’t add up anymore to what I’ve previously listed.

Consultants may also charge less if a client continues to work with them over and over again on new funnel projects. Or, they will offer a special pricing if you sign a monthly retainer with them for up to six months or even a year. Naturally, this varies by consultant.

Who is the client?

The client is always a huge factor in price. In short, if I estimate that a client is going to be difficult (based off of our past conversations and communication) and I still decide to take on the client because I believe in his project so much, it can affect the ‘client multiplication effect’ I put on the overall project cost. The same is true the other way round.

What is a ‘client multiplication effect’?

Well, I’m so glad you asked!

Over a number of years now, my team and I started to pick up on certain client qualities that end up well,… costing money.

Here is only a short list of some things that can get expensive:

  • The client doesn’t have one point of contact (instead, multiple people always have to be looped into communication and are needed to make one decision)
  • The client has to get some form of committee or industry approval (think non-profit organizations and the financial industry)
  • The client contact isn’t decisive, or doesn’t seem capable to play the “consultant advocate” role well internally
  • The client has a lot of red tape for decision making
  • The client’s payment schedules are really bad (as in, I might not get paid for work I’ve done for weeks or even months and hence, everything is put on hold!)
  • The client contact is prone to huge, essay-long email threads over small issues with a project
  • The client contact wants daily or frequent phone calls or hour-long meetings
  • The client doesn’t have a clear business plan, constantly changes who he wants to be targeting in the first place and will require a lot of advising and hand-holding along the way

As you can tell, all of these are client-related issues and people or organizational matters. They have little to do with the actual project itself.

Let’s say the work for a project will be around $15,000. I usually add up the estimated ‘client multiplication effect’ by looking at these and similar qualities that could end up getting costly from a project management perspective and apply them to the overall cost.

In a $15,000 project, it’s not uncommon for $3,000 of that to be actual project management costs.

If I decide there are enough concerns to warrant 50% higher project management costs, the project gets a $2,500, or 12.5%, increase in overall project cost.

Looking for client qualities that trigger higher costs is vital as a consultant!

And for potential clients out there and reading this right now: keep in mind that your qualities (organizational and behavioral) affect your consultant’s price and potentially, even his/her performance.

Costs ranges for different types of funnels

There are many types of funnels for various industries (I’ve actually never even heard of an industry where it wouldn’t be beneficial to use a funnel as part of their marketing), and each has their own potential costs associated.

The many different types of funnels

I tend to rank sites in complexity like this:

  • Email opt in funnel: A funnel that has the purpose of building someone’s email list online. Typically, we have an opt in page where something of value is offered for free in exchange for an email address. Then, there is a subsequent thank you page with a possible up-sell or other follow up page.
  • Webinar or online presentation funnel: This is a funnel often used across industries and the primary purpose is to sell a higher-ticket item or, to pre-prep and pre-qualify people and get them on a call with you.
  • Online sales funnel: This can be used to sell digital products of any kind. It’s usually full of up-sells, down-sells, etc. Regardless of, if you’re ‘funneling’ people down to a membership site or to a core offer with up-sells, the difficulty level for such a project is around the same.
  • B2B lead generation funnel: B2b lead generation requires a bunch of things to be integrated with a few funnel sites. Typically, there are bots involved to optimize the lead generation and more.
  • eCommerce funnel: These types of funnels usually require a bunch of outside integrations plus configurations, as well as custom coding due to order counts, etc. There are also a bunch of up-sells and down-sells involved.
  • Podcaster funnel: This is a funnel that is mainly designed for existing podcasters to accelerate your podcast’s success, extend your reach and monetize on your audience.
  • A whole funnel network: Take any one of the previous funnels and think of creating an entire online network with any number of those. This project is the most extensive and time-consuming one.

The hours it takes to build these different types of funnels can vary tremendously; it depends on the consultant’s experience, whether they’ve done similar work before in a particular or related niche, how many “gotchas” appear in the project, how particular the client is about any given funnel step, etc.

However and in my opinion, there are a few key concepts about pricing.

Pricing concepts

Generally, I try to estimate and evaluate the following before I can wrap my head around how much it’s going to cost and how long it will take before we see results.

  • Does the client have an engaged social media following? How does it look like and how engaged/big is it?
  • Does the client have a big paid advertisement budget or rather not?
  • If the client has an existing website, how many unique views a month on his/her website are there?
  • Has the client proven the HOOK of his product he/she is planning on selling?
  • Does the client have an attractive character for his brand and a relatable, engaging brand story that we can use for marketing?
  • Is the client’s product OFFER strong enough or, will we have to work on it?
  • Has the client sold online before and if so, how many unites on a regular daily/weekly and monthly basis?
  • Has the client used a funnel before or, is this his/her first one?

There are a few more identification factors but these are pretty much the most important ones. In case I forgot any, be sure to leave a comment down below.

Now, why is getting this information important?

Well, the client can have a big advertisement budget and an active, engaged social media following plus he/she could have sold online the product before (so it’s a ‘proven sell’). As a result, we will be able to see conversions and a return on investment really quickly with any funnel we’d built for such a client.

If the client has no active social media following, a very small paid advertisement budget and has just launched a brand-new product that has no social proof yet, it is going to take any funnel consultant much longer to get you conversions, in essence.

I hope I was able to illustrate with these two extremes what a funnel consultant is able to do for you and where he/she might be struggling.

Creating and implementing a funnel for a business is not a magical wand swish. It is rather an amplification of how well a business is currently doing and a helping system to take it to the next level.

Let’s Talk Pricing Content

With Clickfunnels (or pretty much any other funnel building software), for example, you can add as many funnel pages as you want. The more funnel pages a marketing strategy might require, the more complex the new project will be. However, again, ‘more pages’ do not mean ‘more effective’ (in terms of ROI).

A funnel with, for example, 3 pages can be way more effective than a funnel with 12 pages. Again, it depends on the client, market and the overall strategy your funnel consultant comes up with.

Now, before sending out a proposal (or understanding the one from your funnel consultant) there are typically a lot of individual factors that you want to take into consideration with:

  • Has the funnel strategy be done before-hand or will it be created as part of the project?
  • How many integrations are needed (think email marketing softwares, etc.)?
  • What software will be used to implement the funnel?
  • Are there any particular specifications or wishes in regards to the design?
  • If copy is included in the funnel project proposal or, will the copy for the funnel pages be provided by the client?
  • If paid advertisement (in the form of Facebook Ads, Youtube Ads, etc.) will be covered as well and in what shape or form? We’re talking how many campaigns, re-targeting campaigns, audience research, you name it.
  • If organic social media marketing is included or, done by the client or, another freelancer?
  • Are emails included or not?

These are just some quick thoughts on content of a funnel proposal. There are more, but this is a great starting point.

Side note: Digital assets of any kind are typically always provided by the client.

Custom design vs a pre-built theme

You may have noticed I have not once brought up the question of whether the funnel is built using custom design or with a pre-built distributed software theme (regardless of funnel software you choose to use).

Honestly, funnels cost money for many reasons far beyond the base styles.

In my 5.5 years of being in this business, I can honestly say that the effectiveness in terms of R.O.I. of a funnel has absolutely nothing to do with the fact that a template was used or the funnel was custom built.

If a funnel consultant knows what he/she is doing, they know that focusing on things like nailing the marketing message, the flow of the offers and offer value itself – are things (among many others) that are way more important than answering the question if a pre-built theme should be used or the funnel should be custom designed.

Pricing remains hard

Are you confused yet? Good.

Pricing is tough. Really. Tough.

People write books on this subject and teach courses about it for different industries and consultants to no end. I’ve written over 3,000 words thus far and I’m not even sure if I’ve done it any justice at all. But bear with me.

Custom funnel prices

Okay, so after all of this information, how much is it really?

Hopefully now you realize it could be… anything.

People are not kidding when they say $1,000 or even $1,000,000 (or more!). Yes, I’ve honestly heard and seen it all!

However, in the interest of being helpful, I think here are some “ballparks” to consider:

Can you get a custom funnel for under $1,000? Yes, but be very careful and know your risk of getting something imperfect is really high.

If you work with a good freelancer who understands funnel marketing, I think ~70% of custom funnels for average folks and average businesses will cost between $3,000 and $15,000.

If you work with a good agency in a medium market, I think ~70% of custom funnels for average folks and average businesses will cost between $8,000 and $75,000.

This difference from freelancers is because larger companies and ‘bigger entrepreneurs’ will naturally gear toward agencies and agencies will be less likely to take on smaller projects if they can take on the bigger ones instead.

That said, some agencies love the small jobs, because they get really good over time at doing quality work for a very particular niche in less time than the competition.

If you work with say the best in business freelancer for doing specific funnels in a specific niche and that’s what he/she is sought after, you’ll probably spend between $10,000 and $105,000+. The freelancer you work with will probably utilize a team of other subcontractors in this scenario, because it’s rare for someone to truly deliver all the things you need running solo. And that freelancer will know exactly what is needed.

If you work with a best in business agency to build something special (regardless of funnel type), you’ll probably spend between $15,000 and $500,000+. Most agencies will self-perform the work, and often times you can expect them to be available for retainer contracts, hosting / maintenance agreements, and other long-term relationship style services included in such a proposal.

It’s also worth noting that in large projects, it’s very common to break them into multiple projects and phase them.

This is very typical with seven-figure clients, and in these scenarios it’s not uncommon for some agencies to have multi-million dollar per year clients, whether billed by project, profit share or retainer, or a combination of all.


Please note: I wrote this post for three audiences:

  1. Clients looking to hire a funnel consultant, and not knowing what to consider when comparing costs.
  2. Funnel consultants that are still trying to wrap their head around pricing.
  3. Me, because my team and I have been building funnels for years, and we’re honestly not even close to having it down.

I hope this has helped you and I apologize if it offended you in any shape or form.

If you have more to add, I’d love to hear more about it in the comments down below.


P.S.

If you are a funnel consultant (or aspiring one) and you’ve loved this article and want to dive even deeper into the concept of pricing, sales and more, check out the Funnel Pro Academy. All the info you could possibly want or need is inside this membership site.

For more info, click here: https://funnelproacademy.com

The Secrets Of The Netflix Sales Funnel

One of the best ways to figure out how to structure your online marketing campaign (regardless of if you’re just starting out or, if you are a multi-million dollar company already)…
Is to look at what some of the most successful companies are doing out there in terms of ‘funneling’ their visitors down and turning them into customers.
Another term for that would be, ‘funnel hacking’.
Ever wondered what ‘funnel hacking’ exactly looks like and how big companies are learning how to best structure their marketing campaigns?
Well, let me dive into the basics for you.
Let’s look at the sales funnel of one of my favorite companies out there at this time and analyze why what they do, works so well.
Hello, Netflix :).
I’m such a Netflix fan and not just because of their cool Netflix Originals such as Stranger Things but also, because I’ve been absolutely in awe at how they have consistently innovated their company so that now, they are pretty much without any real competition (and yes, I think Hulu still have to undergo some changes before they are on Netflix’s current level at the time of this article).
By the way, do you have any favorite Netflix TV shows or movies? If so, leave a comment down below ;).
Okay, let’s dive into it…

Netflix uses a 2-STEP process that invites potential leads to enter the sales funnel via a FREE 1-month trial offer.

© Netflix
Once the user clicks on the CALL TO ACTION button (CTA) for the free month trial, they’re ‘funneled down’ the funnel to the pricing page where different package information is provided. Not only that, they are also encouraged to sign up.
Check it out.

PACKAGE INFO:

© Netflix

CALL TO ACTION:

© Netflix
After selecting a paid plan, Netflix collects EMAIL ADDRESSES for the one-month trial offer participants so they can FOLLOW UP with those who decide to opt-out of the paid plans.
© Netflix
On the next screen, credit card information is collected. This means that everyone who enters the sales funnel and reaches this point technically becomes a PAYING CUSTOMER.
And guess what?
The only way to ‘escape payment’ is to cancel the monthly subscription before the 30 day free trial period ends.
Even then, with the email addresses they’ve collected, they can FOLLOW UP with those who exit the funnel, strategically bringing them back in through re-targeting ads as well as an optimized email sequence.

Why this works:

  • Netflix uses ONE single CTA BUTTON on its Opt-in page that’s placed front and top right for the user to see.
  • Entering the sales funnel through this CTA is basically the ONLY ACTION you can take on the whole page. Any guess work from potential consumers and future customers is taken out because they are only promoted to do 1 thing.
  • A means of follow-up communication is established in Step 2 of the funnel. As a result, there’s always a way to track AND converse with every single potential customer through email.
  • Anyone who makes it through the funnel to claim the FREE one-month trial offer has the potential to be a paying customer (since they are required to pre-select a monthly plan.)

Well, how many of you are using Netflix now?

If you are, you have been ‘funneled’ ;).

Liked this article? Be sure to download the PDF of the steps here if you'd like it and check out the FUNNEL PRO ACADEMY if you want to UP your online funnel game and become a PRO at digital marketing.

How To Get Leads Out Of Facebook™ Groups?

If you are a digital service-based entrepreneur who struggles to get a regular flow of leads, Facebook™ Groups are awesome.

In fact, over these past 12 months I built up a multiple 6-figure agency by getting my leads out of Facebook™ Groups and WITHOUT spending any money on paid advertisement.

You can not only utilize Facebook™ Groups to get leads but also, to build up your list.

Let’s dive deeper into how that works!

If you have been following my posts and articles for a while now, you know that I’m a big advocator of organic marketing.

Why?

Because to this day, the best converting traffic is organic traffic.

Organic traffic is already pre-qualified in terms of people that know, like and trust you based on the type of valuable content you put on the web.

Personally, I’ve never liked sales. I am good at it.

However, I always knew that I wanted to position my agency and myself in a way to have people seek us out and come to us.

Truthfully, I would not want to have it any other way and chances are if you are reading this right now, you want to get to such a stage as well ;).

Especially with paid advertisement nowadays changing all the time, aspiring and new business owners and entrepreneurs struggle with using ads to get get leads.

Therefore and if you dedicate a couple of months to organic marketing, you will reap immediate benefits that far surpass putting a few ads out there.

Trust me. I have seen so many new online businesses die due to the fact that their ads budget has dried up.

So, let’s talk about how to acquire new business literally for free.

Let’s focus on building our brands for longevity and not just a quick buck.

With that being said…

There are 2 things that need to happen before you will get regular leads out of Facebook™ Groups in particular:

(1) You need to become VISIBLE.

(2) You need to add the right kind of VALUE.

Most entrepreneurs and business owners that start out using Facebook™ Groups for their lead generation attempts, do not know this:

At the beginning & whenever you join a new Facebook™ Group and you start posting and interacting with members in said Facebook™ group, your initial engagement rate of your posts and comments is going to be low.

This phenomenon is due to the Facebook™ algorithm.

The algorithm is smart.

ONLY if and when you show consistency, will your posts be automatically shown to more members of the group.

As a result, you want to be consistent and concentrate on 2-3 awesome Facebook™ groups (that are ideally filled with potential ideal clients/customers for you) at a time.

Most groups are not against getting leads from the groups per se but, they are against spammy and salesy self-promos.

Every admin (and I am an admin of multiple Facebook™ groups myself) cares about his/her community they are building.

They work hard on it, every single day.

If you come in with the sole purpose of spamming the group because you want to purely get leads, you not only appear desperate but you are also not making yourself any friends.

We are all in this together, especially as online entrepreneurs and business owners.

Therefore, you shouldn’t try and find the easy way out but realize that you have to work to build up relationships first.

The one thing I can tell you is that if you put in the work now for these next few weeks and you do it right, you are going to get leads from your interactions in groups exponentially.

I still get leads from posts or comments I’ve made last year!

With that being said, a lot of gurus mention that you just need to ‘add value’.

Well, what the heck does that really mean and how do you add value correctly?

This took me months to figure out.

Here are 4 types of posts (also referred to as Content Themes) that add value to the members of a Facebook™ group:

(1) Educational or teachable content (for example, anything industry specific lesson you’ve learned and that you can teach).

(2) Inspirational content (for example, a rags to riches story or an underdog kinda moment)

(3) Social proof (for example, if you’ve hit milestones of say a certain number of sales done from your funnel, etc.)

(4) Entertainment (for example, stories or anecdotes that stir up emotional responses in an audience).

Side note: If you want/need more help on how to craft amazing content, you might want to check out this other article on the blog: https://corneliapauline.com/2018/01/18/10-simple-ways-create-content-breeds-connection-aka-engaging-content/
In conclusion and to make sure that your posts are well perceived by a group’s audience, you want to make sure to split your posts’ content evenly between those 4 themes.
So, switch it up, keep things interesting and don’t forget to be consistent ;).
Let’s do this!
Be sure to share this blog post if you’ve found it helpful <3.
P.s. If you feel like you'd love more help with this, get my FREE Facebook Funnel template with the exact steps I use to get my leads from Facebook. You can download the FREE PDF here: https://connectforentrepreneurs.com/free-guide

Click Here

A sales funnel and a podcaster – a match made in digital heaven.

The magical pairings of a podcaster using sales funnels to build her online business and put it on steroids.

As a podcaster, you give away free valuable content frequently AND entertain your audience along the way.

Not only that, you also build a TRIBE.

Now, a sales funnel gives that tribe of yours PURPOSE.

How so?

Because a sales funnel will help you to strategically capture and OWN that tribe’s information – or, in other words, get their emails.

As such, you build up that super important ‘list’ that any internet entrepreneurs needs to run a thriving digital business.

If someone likes your podcast’s rocking content, you want to have a way for them to connect with you even further.

They might even want to potentially buy something from you.

And if you have a strategy funnel in place, you can touch on all those connection points to really build up a sustainable business online.

to live a creative life, we must lose our fear of being wrong. (3)

Where does the sales funnel start for a podcaster?

Each podcast episode you record, publish and advertise on your social media platforms will be your main source of targeted traffic for your future sales funnel.

Not only that, it also fulfills another important purpose.

Any episode can serve as a ‘LEAD MAGNET’ for that sales funnel of yours.

This means that you are already creating INTEREST by sharing valuable content with your audience.

Next, you want to think of including a quick CTA (call to action) towards the end of the podcast in order to start turning that traffic into actual leads.

Leads will help you build up your email list as we’ve talked before.

Depending on the overall value ladder of your business, you want to be sure to revolve your CTA around that.

Make sure to include one at the end of each recorded podcast episode!

So, you could be saying something like this:

AND….thank you so much for listening to today’s episode/interview on XYZ.

If you liked the content that we shared in this episode, be sure to click on the link in the description section of the podcast where I’m going to share with you my FREE checklist on XYZ.

I’m only going to offer it for free to all my loyal XYZ show listeners for a limited time only, so be sure to grab it right now and stay tuned for tomorrow’s episode on XYZ.

Of course, this is just a draft but I think it gets the point across, doesn’t it ;)?

Your sales funnel WILL convert better if your audience has been introduced to you through your podcast. 

Your podcast is a huge PLUS.

Why?

Because you’ve already WARMED UP your audience to you.

Not only that.

If your content is awesome and spot on to what they are looking for, then you made them like and trust you.

Especially, if you show consistency with your podcasting (which is vital!).

Think about it.

People have already heard and listened to YOU.

They feel like they know you and will be more likely to buy from you later on than people who just see a random Facebook ad from someone they do not know.

Think of a sales funnel like a form of seduction. 

Yep, I said it.

You want to slowly ‘seduce your listener’ to the awesomeness that is you <3 and the products/services you have to offer.

Also, be sure to mention WHY and HOW your offerings can be important to your listener and what results he/she can expect from them.

People will always care about how this or that might help them get results.

Special sales funnel podcaster tips:

First of all, you want to have a website funnel set up.

A website will be like your business card for your audience.

Personally, my team and I loooove using the software Clickfunnels.

We specialize in Clickfunnels and it’s an AMAZING platform for podcasters to use.

Not only will you be able to set up a website for your audience,

But you can also ADD a NAVIGATION MENU at the top of the page.

This gives you the opportunity to AUTOMATE the process of having new people sign up for interviews, for example, IF your podcast revolves around interviewing experts.

Clickfunnels also lets you build a questionnaire so you can automatically pre-screen potential podcast interviewees.

This could look something like this:

sales funnels for podcasting

Next, you can add an opt-in or lead generation EMAIL SIGN UP to your website to capture your tribe’s email address once you sent them to your website through a CTA at the end of each episode.

Then, you might want to have an EMAIL FOLLOW UP SEQUENCE in place;

Almost like a newsletter OR a so-called SOAP OPERA SEQUENCE to keep your traffic/your list engaged with you and your business.

Further ideas for that?

Send them UPDATES whenever you upload a new episode.

Have a PAID PRODUCT OFFER? Tell them about it.

Doing a big course launch, ask them for their feedback, etc.

Finally, you might want to type up every one of your podcasts and make it into a BLOG. 

One time content creation-double the effect.

Always keep in mind that if you can’t re-purpose your episode’s content, then it’s lost the majority of its value.

How can I learn more about sales funnels?

My business partners and I run FUNNEL PRO ACADEMY.

Our mission is to help aspiring and existing digital entrepreneurs break the 6-figure mark in their business!

I am super excited about this and for anyone that is interested and is looking for more information, they can go here: www.funnelproacademy.com,

OR join our fun Facebook community for more free awesome content on everything sales funnel related: www.socialmediafunnelhacks.com

Wait! There’s a Bonus!

My team and I at Funnel Pro Academy actually share a PODCAST FUNNEL with our students and we would love to extend this free gift with you too.
Everyone interested in fast-tracking their ‘podcast funnel success’ can get the complete FREE funnel template here:

https://app.clickfunnels.com/funnels/3558659/share/jmnp25fqbz6s1n60

Note: You can either be an existing Clickfunnels user or new to the platform to get this complete template ;).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

Which TYPE of marketing or sales funnel is right for my business?

The great thing about sales funnels is that every business needs leads and/or sales so they can be of help to every business.

It’s just a matter of finding the right strategy and implementing it…

As we all very well know already at this point, there are several types of funnels you can use to potentially send a prospect on a discovery and ultimately sales journey of your brand/business.

Some of these types of funnels are:

+ Webinar sales funnel (can be live or automated or a combination of both)

+ Tripwire (= low cost offering) funnel

+ Free + Shipping funnel

+ Traditional sales funnel with an up-sell and/or down-sell

+ Opt in funnel

+ Client acquisition funnel

+ High ticket sales funnel

+ Etc.

These are only a few examples of types of funnels you can use in your own business to get the desired result.

Which brings me to the first thing you want to make sure to get clear on before even thinking of a ‘type of funnel’:

(1) WHAT is your primary objective? 

WHAT do you hope to achieve with this funnel?

WHY do you want to even generate leads?

Is it…

Sell an online course?

Grow an email list?

Get prospects on a phone call?

Fill up a live event?

Etc.

Now, once you get clear on this goal, you essentially start REVERSE-ENGINEERING.

(2) WHAT are you selling?

a) Digital product?

i) Consider the following strategies:

Tripwire (low cost products)

Webinar (high cost products)

Opt-in funnel (as an intro funnel for both low and high cost)

b) Physical product?

i) Consider the following strategies:

Free + Shipping (low cost products)

Tripwire funnel (high cost products with a low cost intro offer)

Optin funnel (as an intro for both low and high cost)

c) Services

i) Consider the following strategies:

Client acquisition funnel

Irresistible Offer funnel (Optin funnel – good for brick and mortar)

Webinar funnel

The next step is to get clear on exactly what it is that we want to sell.

If you are struggling with this, than this means essentially that you have to do more market research to validate your product or sales idea.

If you’ve done enough of it, you’ll know without a shred of doubt.

(3) WHO are you selling – whatever it is you are selling – to? WHAT medium can you use to best sell it to them?

Target market, ideal customer/client,…you want to be clear about those things.

Also, where are they hanging out at?

What form of medium do they seem to prefer?

I.e.: If you are a copywriter and want to get more copywriting clients, they want to most likely see more of your writing craft.

As a result, having a video bait element might defeat the purpose.

I.e.: If you are a coach, you want to show your prospects your persona and what you’re all about – hence, a video bait/freebie might be a perfect fit.

(4) HOW much does your product cost (if anything)?

I.e.: Is it a low cost product, you might want to be using a tripwire sales funnel because a webinar would be too much work in essence and not worth investing your time in.

Are you selling a high ticket item (like a course for $997 or more), you probably want to be using a live webinar funnel to make sure you get those conversions you want to get.

(5) Do you plan on closing sales on the phone?

Now you want to make sure to add a ‘client intake form’ to your client acquisition funnel in order to get the phone number and all the other information you potentially need from your prospect in order to call them.

(6) Do you have CONTENT ready you can use as a freebie/bait element?

If so, start out with an OPT IN PAGE and go from there.

(7) Analyze and see what it is that your competitors are doing.

One of the fastest way to build a funnel that converts is learn from what it is your competitors are already doing.

Not copy!

But learn from the flow of their funnel that they are using and put your own spin on it.

There might be a reason why they use a certain type of funnel with their target market and if you are in the same industry and have a similar or even the same target market, you want to use the SAME TYPE of funnel.

Finally – please remember – you do not know what you do not know.

When it comes to the funnel world, the best thing you can do is to:

[A] Do your research.

[B] Implement fast.

[C] Analyze the numbers and data.

[D] Pivot if necessary.

[E] Test again until you find a winner.

[F] Optimize and scale.

If you’re about to create (or have been creating) a funnel for yourself but still aren’t sure yet if you chose the correct ‘type’ and want continuous guided mentorship while becoming part of an awesome community, be sure to check out Funnel PRO Academy (https://funnelproacademy.com/welcome-2017).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/11/25/10-golden-rules-creating-ridiculously-good-content-online/