How To Make Your First Sale As A Service-Based Business Owner?

A 7-step guide on how to land your first sale as a new, service-based entrepreneur.

This article is especially for the introverts out there among you or those, who are afraid of sales and selling.

Which – by the way – you don’t have to be! And I hope that this article will help you with its actionable tips to get over it. The last step – the implementation – is on you. Don’t forget, we all start out somewhere ;).

Now, you’ve already made the totally bold decision to start a service-based business (or become a freelancer). Huge congratulations! At this point, you just need to get those first few sales to know that this business you’ve been working on is actually working.

This article will surely help you and is full of actionable advice.

How to make your first sale as a new, service-based business owner?

Before we dive in, let me just preface this article – and your mindset – by saying that: selling is indeed a skill that can be learned (as according to Harvard Business Review).

We all suck at it at the beginning! Trust me. Myself included.

I remember that I got SO nervous before getting on a call with a prospect that I had to mentally grow some big girl pants a couple hours before hopping on the call. But even then, my hands were clammy, my voice was shaking at times and I felt myself blushing in embarrassment at some of the thigns I’ve said.

But you know what?

I. Did. It. Anyway!

And now, hopping on calls with prospective clients and closing them are two of my favorite things to do in my business ;).

The things that I share in this article are a few things that I’ve learned in regards to how to land your first sale.

{I’m still planning on writing an article on closing a prospect but that will have to be a topic for another day – so, stay tuned.}

The good news is that it only takes a few weeks of practice to get good at sales! That and knowing what to look out for to become better at it.

First things first.

Most budding service-based entrepreneurs get caught up in the fact that they have to start cold contacting potential leads *shiver*.

They start telling themselves all sorts of stories on how they are not ready – or, experienced enough – to approach potential prospects.

BUT… this is typically not where the hiccup lies (IF you haven’t signed your first client *yet*).

The sales issue typically lies in how you are presenting + selling your ‘service offering/ suit’.

Let’s dive deeper into this topic:

(1) If you have been reaching out to potential clients & you haven’t sold a single one than it’s typically because:

[A] You don’t believe in your own skill-set yet and that you can actually help them achieve the end-transformation you are trying to sell them on.

REAL TALK: If that is the case, you gotta work on your skill-set a bit more before you start adventuring out into the Wild Wild West.

I’m strongly assuming that since you’re reading this article and you want to legitimately find out how to grow your new business, you’re not one of those sucky people that are trying to rip others off.

Hats off to you and I congratulate you on wanting to make that first sale with integrity.

So, if [A] is the case (and if it is, trust me, you know it), all you want to be doing is take i.e.:

+ Take an online course to help you improve your skill-sets further.

+ Join a mastermind or online membership site (such as the Funnel Pro Academy) so you can put your skill-sets to a test in a supported environment.

+ Be honest with your potential client and offer a free trial month, for example. Personally, I’m not a fan of this last option.

Why? Because time is the most important commodity we have. As such, you never want to give yours away for free. That’s just where I’m at.

Also, I’m sure your particular skill-sets in the service area you’re trying to sell, are better then the ones of your potential client already. That’s why she/he is looking for help! Hence, you should get paid for your efforts.

Now, before we get side-tracked let’s get back to [B].

[B] You got the skill-sets. But you’re sabotaging yourself, telling yourself you can’t deliver.

Yep. There’s pretty much the opposite one to [A] as well.

How do you know?

Simple.

Get your journal out. Right now.

Journaling can help you get clear on that first sale.

Then, give yourself 7 days.

And now, each morning (or evening) jot down without thinking about it too much how you feel about signing your first client.

Imagine that you’ve already signed him/her. How do you feel about it? Do you feel sick to your stomach because you’re not quite sure how you should fulfill the service sale?

Or, are you totally sure what you need to do to help your new client?

Also, do you notice you feel mostly unsure on sales calls because you don’t have any social proof yet? Or, do you feel unsure because you aren’t sure about your skills.

Try to decipher your feelings through internal dialogues. Don’t judge yourself while you go through this process. Let your thoughts go wild and write down all your feelings.

After 7 days, take some inventory. You’ll be amazed at what you’ve discovered about yourself.

Cool? Great! Let’s move on.

[C] You haven’t gotten clear on your core service offer and product suite yet.

Now, I’m going to be honest with you. Typically as a service-based entrepreneur, you’re always going to be working on developing your product suite.

With each new 10 or 100 clients, you’ve learned a new thing or two.

As such, you’re ideally going to adapt your different service offers accordingly.

What’s important to note though is that if you’re NOT clear on your core offer yet and you sound like a jumbled mess on sales calls… you gotta do some market research first!

Market research to establish a sellable 'product suit' needs to be done before trying to sell.

Find 10 ideal clients.

Hop on a call with them (ask them if it’s okay if you record the call). Then, chat with them! Find out what major thing they’re struggling with as it’s related to your niche speciality.

Also, ask them if they feel like XYZ or ABC would help them solve it? And if so, in which format? How long until they would like to see results, etc?

IMPORTANT: Keep track of all the answers in an organized way on a Google Spreadsheet.

Where do you find ideal clients of yours to ask if they’d be open to help you with some market research?

My favorite method are utilizing Facebook Groups.

The good ones, of course. The active ones.

If you’re authentic and honest in the way you ask, you’re going to find tons of people that are willing to help you.

(2) Get clear on your pricing & sales income goals.

90% of new service-based business owners undervalue themselves and sell themselves short.

This is a statistic by yours truly, so no, you won’t find it anywhere else.

I swear, I’m always amazed at how, for example, even new social media managers start out by offering to manage entire social media channels for a client (including content creation) for less than $500 a month!

To me that is NUTS!

Why is that?

It has to do with a mixture of two things:

[A] Inexperience and a lack of research done about their market.

[B] A still developing sense of self-value.

Think about it! To manage say Facebook, Instagram, Twitter, Linkedin, etc. for one client, organize their posts, schedule them, etc. these are hours and hours and hours of work!

If somebody charged $500 a month for this service, well… you’d soon burn out because your hourly rate would come probably down to like $0.30/hour.

And yes, even though I don’t recommend charging per hour – EVER – as a service-based business owner, it’s good to keep your hourly take-home rate in mind (as well as the one of your team) before closing the sale.

The amount of your first sale will be determined by how high you set your pricing.

How can you get clear on your pricing yet?

Pick a number – after you’ve looked at what your competitors charge – and double it.

Yep. You heard me say that right.

DOUBLE IT.

That’s going to be the first number you start with when trying to sell to your first client. And selling, you will ;).

Next, you also want to get clear on your income goals!

This is VITAL!

You can not shoot an arrow in the dark. Well, you could but chances are you’re going to miss your sales goal.

As such, be sure to get clear on how much you want to be making:

(1) Per client.

(2) Per month.

(3) Per business quarter (4 months).

Keep those numbers somewhere where you can see them daily to remind yourself of your goals!

(3) Create your sales positioning strategy.

People buy from people they know, like and trust,” they say.

True. To a certain extent.

Although, if we’re honest, it can take a LONG time to get somebody to trust you online, especially if they’ve never met you before.

For the sake of this article, I’m going to assume that you’re wanting to find new clients online (and not in your local community, for example).

Say, you don’t have months to create and produce consistent content online to establish rapport and as such, make sales on autopilot.

Although – side note – this will be something you want to be doing to truly grow a sustainable business.

If you’d like more information on that, you can check out this related article:

What to do?

How can you get your first client within the next couple of days or weeks?!

One of the ways to do this is through positioning.

You need to position yourself to breed trust.

How do you do that?

First of all, it’s how you show up online (and in person) as a business owner.

According to CMO, this is how you build trust online,
““It’s about being transparent, doing what is expected and shared values. Key to this is the internal culture of the brand becoming more evident. The expectation is you deliver to those values with more purpose-driven activities so you are living and breathing the values.”

Then, there are a few more things you want to have in place so you can guarantee that your future clients will trust you.

And yes, some of them we already talked about but I wanted to make sure to include them one more time. That way, they will really sink in ;).

So, here’s my ‘Trust Building Organic Sales Strategy’ for you:

  1. Have a great service offering that can deliver.
  2. Work on building up a strong online presence through consistent content marketing.
  3. Be transparent and honest in your daily conversations with your audience.
  4. Share testimonials and reviews whenever you get them.
  5. Listen to your potential clients and respond to them by creating content around their most burning questions (such as this one, for example **see what I did there **).
  6. Don’t be a bot and automate your outreach. Just don’t. It’s annoying and it will only get you that far.
  7. Give potential clients multiple ways to contact you.

(4) Social proof, social proof, social proof will help you close your sale.

One of the quickest ways to gain the trust of your ideal audience online is through…

REVIEWS!!!

It's easier to land the first sale if you've already got some social proof.

What does this mean for you?

You want to focus on getting testimonials or social proof in any shape or form as soon as possible!

I know what you’re thinking right now though,

“How can I get reviews if I haven’t worked with anyone before?”

That’s a great questions!

A simple solution to this is that you can show somebody what it is that you can do by doing it for yourself.

Want to do i.e. Facebook Ads for businesses. Run Facebook Ads for yourself first, record your progress and successes and put everything into a case study PDF. Et voila! You’ve got some form of testimonial you can show to prospects.

(5) Make sure you’ve got your organic ‘Social Media Funnel’ in place for easy selling.

Do you have all of your social media sites linked up at the appropriate fields with a 2-step lead generation funnel?

And does this lead generation sales funnel share with a new email list subscriber a kickass freebie? An in-depth awesome case study (like the one mentioned in the previous step)?

No? Or, yes?

If you have purely links to a new website, this isn’t enough! You want to strategically double down on your lead generation efforts.

So, if you haven’t set up your ‘lead generation funnel’ yet and want to package your new freebie/case study nicely (regardless of if you’re using a video training, eBook, PDF guide, etc. as the freebie)…

You can get a FREE copy of my own lead generation template here: https://app.clickfunnels.com/funnels/3396547/share/99l93vas975ucmm8

An example of a sales funnel template.

Full disclosure: The only requirement for the template is that you’re using Clickfunnels as your funnel building software. If you’re not or you have no idea what tool I’m talking about, no worries.

Once you click on the link, it will walk you through how you can get this free template and edit it to fit your needs.

Moving on ;).

If you have your social media sites linked up – awesome!

Now, make sure you got a follow up email sequence in place as well. At least, for 5 consecutive days I’d recommend.

For automated email sequences, I recommend ActiveCampaign.

If you’re interested in reading a detailed review on ActiveCampaign and how much I love it for my email marketing, check out this related blog post: https://corneliapauline.com/2019/05/31/6-best-digital-marketing-tools-to-grow-your-business-online-in-2019-fast-intentional/ .

Next, be sure you use a clear and professional profile image on all of your social media channels. One that allows us to see your eyes.

Get rid of that pet in your photo (of course, only on the photo I mean lol!) or those sunglasses you were wearing and look straight into the camera.

(6) Start by building relationships!

Often times, you feel so much pressure as a new business owner to ‘make the sale’ that you forget another, vital step: it’s to build relationships.

Also, there’s a lot of misconception around ‘selling’.

To me, I see selling as SERVING. Selling is a transfer of emotional energy.

How emotion plays into sales.

In your case: your passion about how you can solve your ideal client’s pain point by serving him/her in your unique way and the kind of transformation you can help them achieve.

On sales calls (or private messenger conversations), your passion needs to be palpable.

Shift your focus from ‘cold selling’ somebody or pushing your services onto them TO – starting, growing and building relationships.

Depending on where your ideal audience, or client, hangs out at – this is where you need to be too. If it’s, for example, Facebook Groups, on Instagram, Youtube, it doesn’t matter.

Social media is there for networking – and to build relationships with awesome people locally and around the world.

Every time you start working on your new business, start by networking on social media where your ideal clients hang out at.

Give yourself about 60 minutes per day, 5 days a week and you’ll be amazed how fast you’re going to make your first sale (IF you follow all the previous steps, of course).

(7) Final ‘landing-the-sale’ tip.

There are three more things that are important when landing your first sale as a service-based business owner:

[A] Tell people what it is that you do by showing them through [B].

[B] Position yourself correctly with kickass, valuable content and while doing so, [C]

[C] Focus on how you make potential clients feel.

A potential client can already get a feel for how it is to be working with you by how you show up online and how you handle yourself ;).

Always keep this in mind.

And that’s it!!

If you keep following these steps consistently, you are going to get your first sale in no time and it will most likely start out with you getting a private message like this,

“Hi XYZ. I loved your reply to what Jane posted in the XYZ Facebook Group. I’m actually having a hart time with XYZ and would love to learn more about your services.”

Now, how does this person – for example – know that you have services that you offer.

That’s where your internal ‘social media sales funnel‘ comes into play! As a new (and experienced business owner), you always want to have everything ready so that people can:

(1) Find out and get clear immediately on what it is that you do.

(2) Have an easy way to contact you and for you to close the sale.

Oh and if you need more help on any of this, be sure to check out my free Facebook Group, called… you’ve guessed it: “Become A Social Media Funnel Pro.”

BONUS TIP: Pre-qualify every client

It’s easy to get caught up in the prospect of making your first client sale and receiving your first money as a new business owner.

BUT…

The client that you take on today will set the stage for the kind of client you’re going to be working with tomorrow.

~ Cornelia Pauline

This is one of the most important things to keep in mind before making your first (or, second or, third) sale.

Don’t just take on any client for the sake of taking on that client or, feeling like you need to get that sale.

Make sure that your first client is really your ideal client!

You see, if it is your ideal client and you’ve got your service offering and delivery fleshed out, you will deliver him/her results.

You need these results to rapidly grow a successful service-based business.

If you don’t think that a potential client is ideal for you, be brave enough to say,

Thank you for showing interest in my services. I really appreciate it but as of now, I don’t think we’re the right fit for each other. I wish you all the best and please let me know if you need recommendations for other service providers in my field.


Anyway, I hope that this article on selling as a new, service-based business owner was helpful to you! Be sure to let me know in the comments once you make your first sale <3!

Also, don’t forget to hit that ‘SUBSCRIBE’ button to this blog or, follow me on Instagram for more awesome business, marketing and entrepreneurial lifestyle information.


P.S. If you’re curious on launching your own online marketing freelancer business, check out the Funnel PRO Academy. I helped numerous students launch successful marketing businesses on their own and sell themselves like the champs that they are.

4 Big Milestones To Reach $1 Million In Sales With Your Business Online

Many of you might be wondering what the road map to success looks like when planning for the future of your online business to reach the one million dollars in sales mark.

Though, what are the main 4 steps that you should be focusing on as your business develops to make sure to reach your goal?

To really have an online business that is sustainable, consistently growing, and partly automated, you have to put in the work—and part of that is knowing WHAT milestones to expect.

There are four big steps, especially in terms of what you are offering in your business, and these steps are what I’m sharing with you today.

1.  Focus on one core product.

As an entrepreneur starting out, you need to first establish two things: what are you selling? And who are you selling it to?

Ideally, you want to have a core product in the price range of $100-$300. This will generate good revenue when you start selling.

However, if you have an e-commerce shop, it works a little different number-wise. Regardless, you want to focus hard on making that one product work, selling it, almost on autopilot, until the market wants it and wants to buy it from you.

2. Implement backend offer.

If you are focusing on that core product, and really pushing it out to your niche audience, you should hit your $1 million milestone in a matter of months to a year.

Once you reach $1 million in revenue, then you can focus on your backend offer, usually something a little higher priced. This will allow you to really double down on business and get those conversion rates to a place where you can feel good about them.

3. Reach more audiences.

If you answered those two questions at the beginning, then you should have a good idea of who your niche audience is. And if you have been focusing on your core product and backend offer, you have enough freedom in your business to find different audience segments.

Get creative.

Who else can you help with your core product?

How can you pivot your message (or your core product) to meet new audiences?

4. Scale, scale, scale.

By this point, your core product is well-received with testimonial proof, helping people, and generating revenue.

You have your backend offer in place, and you’re finding ways to continuously bring people in with different tripwire products.

FREE Video Training Alert: If you're struggling with any of this and especially your funnel because it just isn't converting the way you want it to, check out my free video training on the '10 Simple Ways To Fix Your Funnel That Doesn't Convert': {https://funnelproacademy.com/funnelmagic}.

Now, it’s time to scale up as much possible. This is when you invest money into paid advertising so that more people find your business. And this is where you should really blow up!

Hopefully, if you’ve followed these milestones, and put the work and building blocks in place, you’ll find success in your business online.

P.s. You might also enjoy: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

The 3 Reasons Why You Are Not Making Sales On Instagram

In today’s blog post, we’re focusing on the areas and mistakes people make on Instagram and why they aren’t making any sales.

Why even choose to be active on Instagram to drive potential sales and leads to your offers/products?

Why Instagram over a lot of other social media platforms?

Well, Instagram is one of THE best platforms to build your community and brand identity on.

Followers are far more likely to engage on Instagram than Facebook, and with the industry shifting toward influencer marketing, people nowadays want to feel like they’re buying things from living, breathing brands.

When an influencer, such as Kendall Jenner, promotes a product, it’s almost like you’re buying it from a friend.

This phenomenon is also called the ParaSocial phenomenon.

So, if you’re not making sales on Instagram, you might be wondering why.

Let’s look at what could be missing.

#1: You just aren’t asking for the sale.

Yes, the number one reason you aren’t making the sale is because you just aren’t asking for it!

Pretty obvious, right? But you would be surprised how many Instagram Influencers are afraid to actually ask for the sale.

My best recommendation for you is to get comfortable with making sales on social media.

After all, if you’re reading this right now you already know that you want to use your social media following that you’ve worked hard to grow, for your business or brand.

Selling on social media is a part of that.

The best way to create a smart sales plan for your business/brand is to ask yourself: what’s my sales plan?

Sit down with your calendar, plan a pattern of how often you will give value and how often you will ask for a sale.

You don’t want to ask for a sale every time you post on Instagram but every three or four posts is a good average to adhere by.

Another trick with Instagram is to have active links in your bio description!

The best way we’ve found you can use your Instagram for your business is to have your bio not be your website but an opt-in/lead generation/freebie funnel (this funnel type has a lot of names 🙂 )!

For more information, check out this related article here on the blog: https://corneliapauline.com/2018/01/11/use-social-media-blog-posts-effectively-online-lead-generation/

Also, whenever you’re talking about a product or program you’re selling right now, you should be directing your followers to the active link in your bio to get more information AND ideally, to have the ability to capture their email addresses.

Why is that so important?

Because you don’t own your social media traffic. Though, you sure as heck own email addresses that you’ve collected. So, as fast and as soon as you can, make sure to give your Instagram followers to opt in to your list.

#2: Your content isn’t connecting.

Sometimes, your content will fall flat.

We’ve all experienced this.

If you’re not getting engagement, the Instagram algorithm isn’t your friend, and it’s time to reboot to give your followers something more interesting.

There are four types of Instagram content that I usually recommend to my clients/students:

(1) Teachable content.

(2) Inspirational content

(3) Connecting content.

(4) Sales content.

When it comes to Instagram specifically, you should be focusing on your connecting content and inspirational content.

What is ‘connecting content‘? It’s those personal stories about your life that you want to be sharing. Don’t be afraid to open up a bit and show a more vulnerable side of yourself. People get boring really easily with ‘perfect’ profiles and lives (unless you’re a huge celebrity).

‘Inspirational content’ can include transformational stories you went through, travel pictures of your recent travels, etc. Pretty much everything that inspires.

And even though the fourth type of content is sales content, in reality—anytime you post, you’re selling your brand, reputation, product, or self.

There needs to be a clear distinction between giving value, making connections, inspiring people with your life, and then asking for a sale!

But if for some reason your content isn’t connecting, it’s time to reboot your content.

As for copy, when it comes to Instagram, there’s no correlation between copy length and engagement.

Short content isn’t guaranteed to make more or less sales than long content. However, it is better to give your content some space and keep your paragraphs shorter.

Though, don’t be afraid to test out different lengths of content and see what works best for you and your own personal Instagram tribe.

The best place to look when rebooting is also your analytics.

This data will tell you what performs well and what doesn’t. If you see that a month-old post did well, then what was it about that post that connected? What category of content does that post fall into?

If it was inspiration content, then that might be why. This content on average does best on Instagram since it’s a little more picture perfect and curated—as opposed to something like a Youtube or Facebook Live, which is very raw and organic.

Visually, having a single-dominant color or color story will help. Also, use geotagging, hashtags, and background space in your posts. Make sure that people will actually like what it is that you’re posting.

So, figure out what does best on your Instagram. Then tweak and curate your content to reach the most engagement.

#3: Your product is a wrong fit for Instagram—or, is not appropriately priced for Instagram.

Low-dollar products of $297 or less do better on Instagram. You shouldn’t be asking for a $5,000 for a photo shoot or a $750 coaching package. It’s just not the right platform for high-ticket sales.

You’ve gotta make sure to keep a product-market fit in mind.

If you have some sort of digital content or product under $300, you should be asking for that sale every few posts. It can be as simple as: “Go to this sales page and buy this product/service offer.”

If you’re trying to pitch something a little more high-value, what you can do is use Instagram for a call-to-action. Use your sales content to ask your followers to get on a discovery call with you. Advertise an opening in your schedule. Or, promote a freebie to drive traffic to your email list or group.

Just be sure that you’re trying to sell the right products on Instagram. Anything $300 or less will do better since it’s really just a mobile sharing app. Asking for anything higher will just be a little more difficult.

Finally, keep in mind that people go to Instagram to escape, so they don’t want to be pitched or blasted with advertisements and promos.

They want to be inspired or make connections! Make it nice for them. Space out your captions. Plan two to four non-pitch posts, then do a sales post.

Also, get comfortable asking for the sale. And if you’re not selling the right product for the platform, use your content to drive traffic to your funnel.

Doing all of these things will hopefully help you to make more sales on Instagram.

P.s. If you want to learn more about how my team and I and our clients use Instagram Stories to sell even more than purely with Instagram posts, we have a special offer available right now for our ultimate IG Stories …

To take advantage of this offer, go here:

>> https://funnelgal.com/case-study

A sales funnel and a podcaster – a match made in digital heaven.

The magical pairings of a podcaster using sales funnels to build her online business and put it on steroids.

As a podcaster, you give away free valuable content frequently AND entertain your audience along the way.

Not only that, you also build a TRIBE.

Now, a sales funnel gives that tribe of yours PURPOSE.

How so?

Because a sales funnel will help you to strategically capture and OWN that tribe’s information – or, in other words, get their emails.

As such, you build up that super important ‘list’ that any internet entrepreneurs needs to run a thriving digital business.

If someone likes your podcast’s rocking content, you want to have a way for them to connect with you even further.

They might even want to potentially buy something from you.

And if you have a strategy funnel in place, you can touch on all those connection points to really build up a sustainable business online.

to live a creative life, we must lose our fear of being wrong. (3)

Where does the sales funnel start for a podcaster?

Each podcast episode you record, publish and advertise on your social media platforms will be your main source of targeted traffic for your future sales funnel.

Not only that, it also fulfills another important purpose.

Any episode can serve as a ‘LEAD MAGNET’ for that sales funnel of yours.

This means that you are already creating INTEREST by sharing valuable content with your audience.

Next, you want to think of including a quick CTA (call to action) towards the end of the podcast in order to start turning that traffic into actual leads.

Leads will help you build up your email list as we’ve talked before.

Depending on the overall value ladder of your business, you want to be sure to revolve your CTA around that.

Make sure to include one at the end of each recorded podcast episode!

So, you could be saying something like this:

AND….thank you so much for listening to today’s episode/interview on XYZ.

If you liked the content that we shared in this episode, be sure to click on the link in the description section of the podcast where I’m going to share with you my FREE checklist on XYZ.

I’m only going to offer it for free to all my loyal XYZ show listeners for a limited time only, so be sure to grab it right now and stay tuned for tomorrow’s episode on XYZ.

Of course, this is just a draft but I think it gets the point across, doesn’t it ;)?

Your sales funnel WILL convert better if your audience has been introduced to you through your podcast. 

Your podcast is a huge PLUS.

Why?

Because you’ve already WARMED UP your audience to you.

Not only that.

If your content is awesome and spot on to what they are looking for, then you made them like and trust you.

Especially, if you show consistency with your podcasting (which is vital!).

Think about it.

People have already heard and listened to YOU.

They feel like they know you and will be more likely to buy from you later on than people who just see a random Facebook ad from someone they do not know.

Think of a sales funnel like a form of seduction. 

Yep, I said it.

You want to slowly ‘seduce your listener’ to the awesomeness that is you <3 and the products/services you have to offer.

Also, be sure to mention WHY and HOW your offerings can be important to your listener and what results he/she can expect from them.

People will always care about how this or that might help them get results.

Special sales funnel podcaster tips:

First of all, you want to have a website funnel set up.

A website will be like your business card for your audience.

Personally, my team and I loooove using the software Clickfunnels.

We specialize in Clickfunnels and it’s an AMAZING platform for podcasters to use.

Not only will you be able to set up a website for your audience,

But you can also ADD a NAVIGATION MENU at the top of the page.

This gives you the opportunity to AUTOMATE the process of having new people sign up for interviews, for example, IF your podcast revolves around interviewing experts.

Clickfunnels also lets you build a questionnaire so you can automatically pre-screen potential podcast interviewees.

This could look something like this:

sales funnels for podcasting

Next, you can add an opt-in or lead generation EMAIL SIGN UP to your website to capture your tribe’s email address once you sent them to your website through a CTA at the end of each episode.

Then, you might want to have an EMAIL FOLLOW UP SEQUENCE in place;

Almost like a newsletter OR a so-called SOAP OPERA SEQUENCE to keep your traffic/your list engaged with you and your business.

Further ideas for that?

Send them UPDATES whenever you upload a new episode.

Have a PAID PRODUCT OFFER? Tell them about it.

Doing a big course launch, ask them for their feedback, etc.

Finally, you might want to type up every one of your podcasts and make it into a BLOG. 

One time content creation-double the effect.

Always keep in mind that if you can’t re-purpose your episode’s content, then it’s lost the majority of its value.

How can I learn more about sales funnels?

My business partners and I run FUNNEL PRO ACADEMY.

Our mission is to help aspiring and existing digital entrepreneurs break the 6-figure mark in their business!

I am super excited about this and for anyone that is interested and is looking for more information, they can go here: www.funnelproacademy.com,

OR join our fun Facebook community for more free awesome content on everything sales funnel related: www.socialmediafunnelhacks.com

Wait! There’s a Bonus!

My team and I at Funnel Pro Academy actually share a PODCAST FUNNEL with our students and we would love to extend this free gift with you too.
Everyone interested in fast-tracking their ‘podcast funnel success’ can get the complete FREE funnel template here:

https://app.clickfunnels.com/funnels/3558659/share/jmnp25fqbz6s1n60

Note: You can either be an existing Clickfunnels user or new to the platform to get this complete template ;).

P.s.: You might also enjoy this article: https://corneliapauline.com/2017/12/03/can-realistically-make-100k-online-12-months/

5 Typical Sales Funnel Mistakes You Want To Avoid

Creating and implementing a successful sales funnel can be challenging but can also be one of the most rewarding things you’ll ever face doing in your business’ career.

Now, for those of you who don’t know what a sales funnel is:

sales funnel is simply a marketing system.

It’s the “ideal” process you intend your customers to experience as they go from Prospect to Lead to Customer to Repeat Buyer.

Here are the 5 most typical #funnelmistakes my team and I have identified and seen people do all the time but that you absolutely want to avoid:

Number 1 – TOO MANY STEPS.

Be sure to have if at all possible only one CTA (call to action) on each funnel page.

Every action that people take requires them to make a decision.

It’s your job to present that decision as simple as possible.

Number 2 – NOT SENDING ENOUGH TRAFFIC TO YOUR FUNNEL.

If you’re not a social media influencer of any kind or have a substantial email list, you need to send paid advertising to your site.

If your current budget doesn’t have room for paid advertising, then leverage the awesome power of Facebook groups for instance (if you need help with networking in Facebook groups, get my ultimate FREE Pdf blueprint on Facebook Networking for Entrepreneurs here).

Now, why do you need a lot of traffic?

(besides the obvious reason…)

You want to be able to collect enough numerical data to make an informed decisionand test out as well as optimize your funnel sufficiently.

Number 3 – KEEPING IT TOO PRIVATE.

Two words: Social sharing.

The more you actually share your funnel on your different social media networks, the more people will simply see your funnel and the more social proof you will gather.

Number 4 – BEING SO INBOUND THAT YOU DON’T CLOSE SALES.

If you’re not getting your customers, somebody else will get them.

Stop being afraid to sell

We all ‘sell’ each other at one point or another. Learn to tell your story and tell it with fire under your butt ;).

Number 5 – ONLY 1 IDEA PER FUNNEL SEGMENT.

Split-test the heck out of each funnel step.

If you just have one opt-in page so far and one sales page as well as up-sell page of a funnel of yours, well…you NEED TO set up split tests as well as test different ‘ideas’ and how they relate to different audience segments.

Fall in love with testing <3.